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buchtelite

2012-2013 RATE CARD


Our Campus Reach The Buchtelite reaches a diverse readership. Below are some statistics about the makeup of our campuses. The Buchtelite not only reaches The University of Akron’s main campus, but also Wayne College and Midpoint Campus Center in Brunswick.

5

•Sources: Main and Wayne Campuses Enrollment Summary, Fall Samester 2011 edition and the University of Akron Website at www.uakron.edu/about_ua/quick_facts.dot

1%

e l a Fem

49 %

Ma le

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29,699

The number of students in attendance at The University of Akron as of Fall 2011

25,190

3,961

Undergraduates

Graduates

Ethnic Enrollment American Indian

68

Asian American

544

Hispanic American

514

Native Hawaiian Non Resident Alien Two or More Races African American

Enrollment by Doctoral Degree

Law

Non Degree Seeking

Master’s

37

Associate

1,096

Baccalaureate

463

4,073


Contact

Advertising Policies

Maryanne Bailey-Porter Accounts Coordinator buchteliteaccountscoordinator@uakron.edu 330-972-5912

The Buchtelite neither expresses a policy of limiting, nor limits freedom of, access to the press by the terms expressed within. However, The Buchtelite reserves the right to reject, make necessary revisions or refuse to run any ad which it deems objectionable, either in subject matter, phrasing, or style of presentation, or which discriminates on the basis of race, color, creed, sex or handicap.

Patrick Szeles Business Manager & Advertising Manager buchtelitebusinessmanager@uakron.edu buchteliteadvertisingmanager@uakron.edu 330-972-6642 Avery Roper Marketing Manager buchtelitemarketingmanager@uakron.edu 330-972-5671 Gary Espinoza Public Relations Manager buchtelitepublicrelations@uakron.edu 330-972-5896 Mathew Bound NW Advertising Representative buchteliteadvertisingrepnw@uakron.edu 330-972-6347 Maria Alvord SW Advertising Representative buchteliteadvertisingrepsw@uakron.edu 330-972-6347 Sydney Laubscher SE Advertising Representative buchteliteadvertisingrepse@uakron.edu 330-972-6852 Andrew Krigline Web Designer buchtelitewebdesigner@uakron.edu 330-972-7458 Katie Soinski Advertising Designer buchteliteadvertisingdesigner@uakron.edu 330-972-7458 Kristen Weibel Office Assistant buchteliteofficeassistant@uakron.edu 330-972-7919 Peter Nguyen Distribution buchtelitedistribution@uakron.edu 330-972-7919 The Buchtelite Student Union Rm 51-LL Akron, OH 44325-4602 Fax: 330-972-7810 Web: www.buchtelite.com Document designed by Mahala J. Bloom, successful Graphic Designer in part from her work as Managing Editor, Web Designer, & Page Designer at The Buchtelite.

www.MahalaDesign.com

The advertiser agrees not to hold The Buchtelite liable for any advertising not published, except to the extent of the cost of such advertisements. The advertiser agrees not to hold The Buchtelite liable for any typographical errors except to cancel a charge or receive credit for such portion of the ad rendered valueless by such typographical error. The amount of charge cancelled shall be less than the ad’s total cost. The advertiser agrees to pay for 50% of the remaining contract if the advertiser cancels any portion of the contract. Errors - Any ad that needs design revisions because of advertiser error is subject to a 10% fee based on the total ad sale. Design Services - Any advertiser that requires the service of our design team will be subject to a 10% fee based on the total ad sale. The advertiser assumes liability for all content (including text and illustrations) of ads printed, and also assumes responsibility for any claims arising thereof against The Buchtelite. Advertising Policies including rates are subject to change at any time.

Payment Terms Prepayment is required for all accounts. University and national accounts are excluded. Credit accounts may be established after approval of the Accounts Coordinator. Credit accounts are subject to review at any time and may be revoked at any time for any reason whatsoever. All advertising rates are net - non-commisionable. All checks to be made payable to “The Buchtelite.” MasterCard, Visa and Discover accepted. Charges appear as “University of Akron Cashier” on credit card statements. Cash, personal checks and money orders accepted. Invoices and tearsheets are sent out continuously. Invoices are net 15 days from date of invoice. Accounts having a balance more than 30 days past the invoice date will be charged 1.5% on the unpaid balance. Accounts unpaid after 90 days will be refused advertising until the past due balance is paid in full. A minimum of one semester of prepayment will be required to reinstate a good credit rating at the discretion of The Buchtelite. All advertising orders are subject to the terms and provisions of the current rate card. Orders received not reflecting the current rates and provisions will be adjusted to the terms and provisions of the current rate card. The Buchtelite reserves the right to offer special rates not quoted above. Rates may be changed or updated without notice. Current contracts will be honored if rates change.


Publication Dates July

Special Edition Publication Dates

August

September

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1 2 3 4

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7 8 9 10 11 12 13

5 6 7 8 9 10 11

2 3 4 5 6 7 8

14 15 16 17 18 19 20

12 13 14 15 16 17 18

9 10 11 12 13 14 15

21 22 23 24 25 26 27

19 20 21 22 23 24 25

16 17 18 19 20 21 22

28 29 30 31

26 27 28 29 30 31

23 24 25 26 27 28 29 30

October

November

December

1 2 3 4 5 6

1 2 3

1

7 8 9 10 11 12 13

4 5 6 7 8 9 10

2 3 4 5 6 7 8

14 15 16 17 18 19 20

11 12 13 14 15 16 17

9 10 11 12 13 14 15

21 22 23 24 25 26 27

18 19 20 21 22 23 24

16 17 18 19 20 21 22

28 29 30 31

25 26 27 28 29 30 30

23 24 25 26 27 28 29 30 31

Welcome Back Issue (Fall Semester):

Run Date . . . . . . . . . . . . . . . . . . . . . . . . August 27 Space Reservation . . . . . . . . . . . . . . . . . . . August 03 Ad Copy Date . . . . . . . . . . . . . . . . . . . . . . August 10

Place an ad in both Fall & Spring Welcome Back Issue, receive BOGO ½ off

Tailgating Tips:

Run Dates . . . . . . . . . . . . . . . . . August 27 (UCF 08/30) . . . . . . . . . . . . . . . . . September 13 (Morgan St. 09/15) . . . . . . . . . . . . . . . . September 27 (Miami (Ohio) 09/29) . . . . . . . . . October 04 (Bowling Green/Homecoming 10/06) . . . October 18 (Northern Illinois/ESPN Plus, Game Plus, 3 10/20) . . . . . . . . . . . . . . . November 08 (Massachusetts 11/10)

Place a 2x5 ad in all 6 editions + 12 weeks of online square button (sports subpage) @ $500.00

Halloween Highlights:

Run Dates . . . . . . . . . . . . . . October 02, 09, 16, 23 & 30

Place any size ad in all 5 editions, receive the 5th ad for FREE

Graduation Section:

Run Date . . . . . . . . . . . . . . . . . . . . . . December 06 Space Reservation . . . . . . . . . . . . . . . . . November 23 Ad Copy Date . . . . . . . . . . . . . . . . . . . . November 30

Place an ad in both Fall & Spring Graduation Section, receive BOGO ½ off


January

February

March

1 2 3 4 5

1 2

1 2

6 7 8 9 10 11 12

3 4 5 6 7 8 9

3 4 5 6 7 8 9

13 14 15 16 17 18 19

10 11 12 13 14 15 16

10 11 12 13 14 15 16

20 21 22 23 24 25 26

17 18 19 20 21 22 23

17 18 19 20 21 22 23

27 28 29 30 31

24 25 26 27 28

24 25 26 27 28 29 30 31

May

April

June

1 2 3 4 5 6

1 2 3 4

1

7 8 9 10 11 12 13

5 6 7 8 9 10 11

2 3 4 5 6 7 8

14 15 16 17 18 19 20

12 13 14 15 16 17 18

9 10 11 12 13 14 15

21 22 23 24 25 26 27

19 20 21 22 23 24 25

16 17 18 19 20 21 22

28 29 30

26 27 28 29 30 31

23 24 25 26 27 28 29 30

Welcome Back Issue (Spring Semester): Housing Guide: Run Date . . . . . . . . . . . . . . . . . . . . . . . . January 24 Space Reservation . . . . . . . . . . . . . . . . . . . January 11 Ad Copy Date . . . . . . . . . . . . . . . . . . . . . January 18

Run Date . . . . . . . . . . . . . . . . . . . . . . . . March 05 Space Reservation . . . . . . . . . . . . . . . . . . February 20 Ad Copy Date . . . . . . . . . . . . . . . . . . . . . February 27

Place an ad in both Fall & Spring Welcome Back Issue, receive BOGO ½ off

Freshman Edition:

A special tabloid section dedicated to freshman success and distributed frequently during summer 2012 orientations.

Graduation Section:

Run Date . . . . . . . . . . . . . . . . . . . . . . . . . . May 02 Space Reservation . . . . . . . . . . . . . . . . . . . . . April 26 Ad Copy Date . . . . . . . . . . . . . . . . . . . . . . . April 19

Place an ad in both Fall & Spring Graduation Section, receive BOGO ½ off


Print Display Rates

Inserts

Local/Open Rate . . . . . . . . . . . . . . . . . . . . . $9.50/pci On-campus Organizations . . . . . . . . . . . . . . . . .$7.00/pci Local Bulk Discount Rates (per semester) 63+ inches . . . . . . . . . . . . . . . . . . . . . . . . .$8.00/pci 126+ inches . . . . . . . . . . . . . . . . . . . . . . . .$7.50/pci 260+ inches . . . . . . . . . . . . . . . . . . . . . . . $7.00/pci

Post-Its

National Display Rates Open Rate . . . . . . . . . . . . . . . . . . . . . . . . $10.00/pci Bulk Discount Rates (per semester) 126+ inches . . . . . . . . . . . . . . . . . . . . . . . .$9.50/pci 260+ inches . . . . . . . . . . . . . . . . . . . . . . . $9.00/pci 416+ inches . . . . . . . . . . . . . . . . . . . . . . . $8.50/pci

Display Classified Ads Local/Open Rate . . . . . . . . . . . . . . . . . . . . . $9.50/pci Bulk Discount Rates (per semester) Frequency Discounts: 5 to 9 insertions . . . . . . . . . . . . . . . . . . . . . . . $8.00 10 to 19 insertions . . . . . . . . . . . . . . . . . . . . . . $7.50 20+ insertions . . . . . . . . . . . . . . . . . . . . . . . . $7.00

Minimum Display Ad Requirements: 1 column inch ads - 4x min. insertion 2 column inch ads - 2x min. insertion

Per Thousand $50.00 (minimum order of 3,000 inserts)

Per Thousand $30.00 (minimum order of 3,000 post-its) Inserts and/or post-its must be preprinted and delivered to printer one week prior to publication. Contact the business office prior to shipping or inserts and/or post-its will not be accepted. Inserts and/or post-its must be scheduled one week prior to insertion and must be bundled or boxed when shipped to the printer. A copy of preprinted inserts and/or post-its must be submitted for approval 10 days prior to insertion. Please call the printer prior to delivery at 330-364-8363 (fax 330-364-1364) Ship all inserts and/or post-its to: Midwest Offset - Attn: Greg Stull PO Box 667/629 Wabash Ave. NW New Philadelphia, OH 44663

Line Classified Ads The most economical option for getting your message across. First 120 Characters (15-20 words) General Public . . . . . . . . . . . . . . . . . . . . . . . . $9.00 Student Rate (Requires UA ID) . . . . . . . . . . . . . . . FREE Each additional 40 characters or portion thereof . . . . . . . $1.50 Web . . . . . . . . . . . . . . . . . . . . . . . . . . . $1.00/day Add your line classified to our online edition Classified ads must be prepaid. Name, address and phone number are required of advertisers. The first phrase (Two or three words) are CAPITALIZED. Student rate may not be used for advertisement of any business or service.

Color

Section Front Ads Front page A section 6x1 . . . . . . . . . . . . . . . . . . . $150 Front page A section 6x2 . . . . . . . . . . . . . . . . . . . $225 B Section 6x1 . . . . . . . . . . . . . . . . . . . . . . . . . $120 B Section 6x2 . . . . . . . . . . . . . . . . . . . . . . . . . $180

Deadlines Tuesday’s issue Wednesday 2 p.m. Thursday’s issue Friday 2 p.m.

The Buchtelite is an offset 6-column thin web broadsheet. Column width is based on Standard Advertising Units (SAUs) - 1.728” or 10 picas, 4.5 points. Space between columns is 1 pica. Page depth is 21 inches. 1 column . . . . . . . . . . . . . . . . . . . 1.728” (10p4.5) 2 column . . . . . . . . . . . . . . . . . . . . 3.583” (21p6) 3 column . . . . . . . . . . . . . . . . . . .5.437” (32p7.5) 4 column . . . . . . . . . . . . . . . . . . . . 7.292” (43p9) 5 column . . . . . . . . . . . . . . . . . . 9.146” (54p10.5) 6 columns . . . . . . . . . . . . . . . . . . . . . 11” (66p6) 12 columns . . . . . . . . . . . . . . .23” (138.5p) x 21.25”

1 Column Inch

{

1 color + Black $100.00 2 color + Black $150.00 Full color + Black $200.00 Additional charge for color separations.

Measurements

1 Column Inch = 1.728 inches (or) 10p4.5


$95.00 Quarter Page 3 Col. x 10.5” (5.437” x 10.5”)

$47.50 1 Col. x 5” (1.728 “ x 5”)

2 Col. x 5” (3.583” x 2”)

Sizes shown are not to scale. Example has been scaled down for the size of this document KEY:

Full Page

Rate: $9.50 pci Half Page: $8 pci Full Page: $7.50 pci

Eighth Page 3 Col. x 5” (5.437” x 5”) $142.50

Full Page 6 Col. x 21” (11” x 21”) $945.00 (Special $7.50 pci rate)

$299.25

The Buchtelite is active on social media! Follow us on Facebook or Twitter!

Go to www.buchtelite.com

to place your vote for “Buchtelite Best of Campus!” Half Page 6 Col. x 10.5” (11” x 10.5”) $504.00 (Special $8 pci rate)


Web Advertising Rates Website Medium Rectangle (350x200px) . . . . . . . . . . . . . . $70/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $245/mo Skyscraper (600x120px) . . . . . . . . . . . . . . . . . . $65/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $225/mo Square Button (125x125px) . . . . . . . . . . . . . . . . .$55/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $185/mo Skyscraper (Subpages Only) . . . . . . . . . . . . . . . . $45/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $145/mo

Medium Rectangle 300 x 250 px

Button 125 x 125 px

Medium Rectangle (350x200px) . . . . . . . . . . . . . . $40/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $160/mo Skyscraper (600x120px) . . . . . . . . . . . . . . . . . . $35/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $140/mo Square Button (125x125px) . . . . . . . . . . . . . . . . $25/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100/mo Skyscraper (Subpages Only) . . . . . . . . . . . . . . . . $15/wk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60/mo

Button 125 x 125 px

Button 125 x 125 px

Skyscraper 600 x 120 px

Online with Print Packages

Campus Cash Advertising Rates

Includes custom Business Listing on Akron Campus Cash, Banner ads on Campus Cash network, and company promotions in bimonthly e-newsletters sent to students, staff and faculty.

Start-up Packages Package 1 (one time payment) . Monthly . . . . . . . . . . . . . Package 2 (one time payment) . Monthly . . . . . . . . . . . . .

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. . . . $995 $100/month . . . . $600 . $75/month

Package 1 (Online and Mobile Promotions) • • • •

1 year custom business listing on our online directory that will be seen 24/7 on Buchtelite.com. Your business information will automatically become listed in our new Buchtelite app for iPhone and Android users. Ability to login and make changes to your custom listing 24/7 or have your designated sales rep help with every update. Unlimited printed coupons and app coupon redemptions. 2,000 yearly text-back coupons.

Package 2 (Online Promotions) • • •

1 year custom business listing on our online directory that will be seen 24/7 on Buchtelite.com. Ability to login and make changes to your custom listing 24/7 or have your designated sales rep help with every update. Unlimited printed coupons. 2,000 yearly textback coupons. (After 2,000 people text your deal to their phones via SMS, additional text credits can be purchased at $0.08 per message).


Rate Card V3