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ISSUE 1-2018

BUCHERER THE MAGAZINE

BREATHTAKING WATCHES AND JEWELLERY


MANERO FLYBACK AUTOMATIC

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STAINLESS STEEL

carl-f-bucherer.com


Over time, this bronze chronograph will age to become as individual as its inspiration: Carl Brashear, the US Navy’s first AfricanAmerican and amputee Master Diver. A daily reminder of the power of human potential.

Carl Brashear Chronograph Limited Edition


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CON T EN TS FOR E WOR D

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Jörg G. Bucherer

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T R EN DS &  I NSPI R AT ION S PECI A L R E V I E W FROM

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The best of the SIHH Highlights of Baselworld

S HOPPI NG

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Falling in love Time to travel

38 V ISION &  T R A DI T ION 22

O NCE LON D ON , A LWAYS LON D ON!

Interview with Adrian Marronneau 24

T A K I NG T I M E I N London

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F ROM ROU N D TO SQUA R E Peekaboo

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T H E SE DAYS , T H E CUSTOM ER IS MOR E I N FOR M ED T H A N E V ER

Interview with CEO Guido Zumbühl 38

PER FECT T I M I NG

Timepieces for motor sport

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U P CLOSE

Men, be daring! A treasure in turquoise

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E DI TOR I A L WATCH E S London calling

F OL L OW BU CH ER ER O N f b.c o m / b u c h e re r

B B u c h e r e r T h e M a g a z i n e — I s s u e 1-2 018

@ b u c h e re r

@ b u c h e re r f i n ej ewe l l e r y

p i n t e re s t .c o m / b u c h e re r

p o.s t / Bu c h e re rYo uTu b e

shop.bucherer.com


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T I M E   &   DAT E 64

T I M E PI ECE S G A L L E RY

Rolex, Carl F. Bucherer, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Audemars Piguet, Chopard, H. Moser & Cie., Piaget, Roger Dubuis, Girard-Perregaux, Panerai, Longines, TAG Heuer, Tudor, Baume & Mercier, Rado

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B LU E

Bucherer BLUE EDITIONS Piaget, Chopard 76

B UCH E R E R BLU E E DI T IONS

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R E BI RT H OF A L EGE N D Jaeger-LeCoultre

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T I M E PI ECE W I T H SPE E D Roger Dubuis

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D A R E TO H Y BR I DISE Tudor

DE SIGN  &   FI N E RY 108

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E DI TOR I A L J E W E L L E RY Loving London

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FA SCI NAT I NG J E W E L L E RY

BUCHERER FINE JEWELLERY: Peekaboo, Lacrima, Vivelle, Pastello, Variato, Dizzler, High Jewellery, Classics, Daily Treasures Chopard, Tamara Comolli

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E V E N TS   &   N E WS

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BUCH E R E R B OU T IQU E S

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Cover

CARL F. BUCHERER, Manero Flyback, rose gold, 43 mm, automatic movement, chronograph, date display, CHF 16 800.– | CARL F. BUCHERER, Pathos Diva, stainless steel, 34 mm, automatic movement, date display, case set with diamonds (total approx. 0.70 ct), CHF 8 200.– BUCHERER FINE JEWELLERY | Earrings in 18K white gold with pear-cut diamonds (total approx. 9.58 ct) and brilliant diamonds (total approx. 2.80 ct), CHF 59 900.– Necklace in 18K white gold set with brilliant diamonds (total approx. 30.17 ct), CHF 85 000.– | Alliance in 18K white gold set with brilliant diamonds (total approx. 2.10 ct), CHF 6 950.–


U N I Q U E . L I K E YO U.

P E E K A B O O

C O L L E C T I O N

Exclusively available in all Bucherer stores and on bucherer.com Lucerne | Zurich | Geneva | Berlin | Frankfurt | Munich | Vienna | Copenhagen | Paris | London


FOREWORD

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JÖRG G. BUCHERER

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he year 2018 is a very special one for us, as we are quietly celebrating our 130th anniversary. Fitter than ever, supported by a loyal clientele and motivated workforce, we are optimistically and bravely facing the multifaceted challenges of the future. Increasingly, our family business is active on an international scale, constantly reaching new and passionate watch lovers and jewellery wearers with wonderful creations. The current edition of our magazine takes you to the international metropolis of London, where we have been present since 2017 with several boutiques in exclusive locations, such as Covent Garden or in the Wonder Room at the world-famous Selfridges department store. In addition to the latest creations of many well-known watch manufacturers, we also present the exclusively available Bucherer BLUE EDITIONS collection, which was created in close cooperation with some of the most prestigious watchmaking houses. It symbolises Bucherer’s extremely close and innovative spirit of collaboration with the watchmaking industry. In our photo series on watches, we take a look at the world of motorsport, which has always inspired the creation of timepieces. The fascination for aesthetic watches in the environment of finely tuned sports cars from times gone by remains unbroken to this day. Our jewellery brand Bucherer Fine Jewellery is also attractively presented. The newest Peekaboo collection really comes into its own as the days warm up. Spring and summer are very popular for wedding parties. We show what to look for when buying the perfect engagement ring. This piece of jewellery accompanies an entire life, so it must be selected with great care. There are also some cool, charming or simply fascinating jewellery creations from Bucherer Fine Jewellery to discover. I wish you an inspiring read. Chairman of the Board of Directors

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CONTRIBUTORS

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Fred MEYLAN

Nathalie RIDDLE

Jessica DURRANT

PHOTOGR APHER

ST YLIST

ILLUSTR ATOR

After completing his official military service in France, he came to photography by a circuitous route and worked for a renowned digital media agency. At that time he first met stars such as Monica Bellucci, Uma Thurman and Penélope Cruz, who he later photographed as an independent photographer. Special­ ising in fashion and lifestyle photography, he works for major French, Italian, English and American magazines.

As a fashion editor for Evening Standard Magazine and the English edition of Harper’s Bazaar, Nathalie Riddle is in tune with the times. She selects her own clothes according to her mood, the desired function and as a native Englishwoman, of course, according to the weather – and in exactly that order.

This American illustrator loves fash­ion, good music, ar­chi­tec­ture and Scan­di­na­vi­an design. Her travels in­ spire her in her draw­ings and de­vel­ op­ment of new designs. In this edition, she portrays a beau­ti­ful wom­an wearing an exceptional ring from the new Peekaboo collection.

Pierre-André SCHMITT

Marianne ESCHBACH

Sabrina KAISER-KOSSMAYR

JOURNALIST

JOURNALIST

COPY WRITER

Working as a journalist for and with various media in Switzerland since 1980 and responsible for the watch review for more than ten years, hardly anyone else knows the watch industry like him. He is passionate about novelties and reports independently and openly, together with a co-editor, in his own magazine.

This journalist is a real pro­fes­ sion­al in her field and worked for a long time as editor-in-chief at a re­ nowned Swiss fashion magazine. Her areas of expertise include watch­es and jewellery, among others. A con­ nois­seur of the luxury branch, she has been observing the beau­ti­ful and pre­ cious things in life and the changes they have gone through for a number of years.

This passionate networker comes from Austria and is the creative head of her own media studio. She conveys the philosophy and message of her customers through various channels. She loves the finer things in life and inspires her readers and clients with captivating stories.

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Elegance is an attitude Kate Winslet

Longines DolceVita


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TR ENDS & INSPIR ATION

SPECIAL REVIEW FROM

THE BEST OF THE SIHH — Innovative movement by Baume & Mercier as well as new editions by Vacheron Constantin and Cartier. TEXT: MARC- ANDRÉ DESCHOUX

News from the Geneva watch salon from the viewpoint of Marc-André Deschoux, who as a reporter for #BuchererLive got to the bottom of this year’s motto, “QuickChange Strap Systems”. The first proprietary Baumatic movement by Baume & Mercier, which was developed in its entirety by the company, is impressive. A total of four core areas have been renewed to improve accuracy and longevity. These innovations led to better performance (fiveday power reserve), better shielding against magnetism and longer intervals between servicing. Our customers with active lifestyles will appreciate the improvements. The Vacheron Constantin manufacture is known for its simple designs, which are refined in fine gold and pink gold. Recently, an entry-level version in steel has been made available for the first time. The design is inspired by the classic model from the 1950s, which was the main source of inspiration for the modern design of the Fiftysix. Cartier begins 2018 with its completely reworked and redesigned Santos de Cartier collection. The watch is avail-

able in two different sizes, whereby the larger version of 39.8 to 47.5 millimetres also offers a date display. One particular highlight: thanks to the patented QuickSwitch system, customers can easily and quickly replace the additional leather strap themselves. New edition of Polaris by JaegerLeCoultre and completely new Piaget Possession collection

Exactly 50 years ago, the first Memovox Polaris from Jaeger-LeCoultre entered the market. The diver’s watch from the 1960s is being reissued as a whole new collection, from the simpler edition

with automatic movement to the chronograph featuring world time. Our customers with a taste for the classics should not overlook this gem. Piaget presented its women’s watch collection, Possession, in playful combinations of gold, diamonds, steel and gemstones. Of special note are the rotating bezels and the colourful, easily interchangeable wristbands. The Possession collection embodies an ode to the joy of life and the art of living life to the fullest.


Opposite page

PIAGET, Possession, rose gold, 29 mm,

This page

CARTIER, Santos de Cartier, stainless

quartz movement, case and dial set with diamonds (total approx. 1.11 ct), CHF 13 500.–

steel, medium model, automatic movement, including additional leather strap, CHF 6 200.–

PIAGET, Possession, stainless steel,

BAUME & MERCIER, Clifton Baumatic,

29 mm, quartz movement, case and dial set with diamonds (total approx. 0.12 ct), CHF 3 800.–

stainless steel/PVD coating, 40 mm, automatic movement, date display, CHF 3 550.–

PIAGET, Possession, white gold, 29 mm,

BAUME & MERCIER, Clifton Baumatic,

quartz movement, case and dial set with diamonds (total approx. 1.63 ct), CHF 22 100.–

stainless steel, 40 mm, automatic movement, date display, CHF 2 650.–

VACHERON CONSTANTIN, Fiftysix, stainless steel, 40 mm, automatic movement, date display, CHF 12 700.– JAEGER-LECOULTRE, Polaris Automatic,

stainless steel, 41 mm, automatic movement, rotating rehaut, CHF 7 100.– JAEGER-LECOULTRE, Polaris

Chronograph, stainless steel, 42 mm, automatic movement, chronograph, CHF 10 400.–

BAUME & MERCIER, Clifton Baumatic,

stainless steel, 40 mm, automatic movement, date display, CHF 2 800.–

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TR ENDS & INSPIR ATION

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SPECIAL REVIEW FROM

HIGHLIGHTS OF BASELWORLD — New Rolex and Tudor GMT ranges in “Pepsi” colours and a world first for Carl F. Bucherer.  TEXT: MARC- ANDRÉ DESCHOUX

The largest watch trade fair in the world from the point of view of Marc-André Deschoux, who was there as a reporter for #BuchererLive on the lookout for trends.

The rumours were true: In Basel, Rolex presented a new GMT-Master II “Pepsi”  with a 24-hour graduated two-colour  Cerachrom bezel insert in red and blue ceramic. The most important innovations: the watch is now completely in Oystersteel, for the fi rst time in a  long time combined with the classic Oystersteel Jubilee bracelet and an absolutely new movement (calibre 3285) with a 70-hour power reserve.

ROLEX, Oyster Perpetual GMT-Master II, 

Oystersteel, 40 mm, automatic movement,  second time zone, date display, bidirectional rotatable 24-hour graduated bezel  with Cerachrom insert, CHF 8 800.–

The next highlight is the simultaneously released  fi rst  GMT  version  of  the  Black Bay collection by Tudor, also in “Pepsi” colours. Tudor is expanding its Black Bay collection, which has become popular over the past few years, by introducing a model with multiple time zones. This watch also stands out with the distinctive blue and Bordeaux colours of the bezel. Just like the Rolex GMT-Master II, the Tudor GMT has a power reserve of 70 hours.  Matching  wristbands  in  brown leather or black fabric are

available for this watch. With the launch of these two new products, the Rolex and Tudor brands once again manifest their leading position in the fi eld of GMT timepieces. In Basel, Carl F. Bucherer demonstrates the innovative power of the company. The  brand  presents  a  world  fi rst  with the Manero Tourbillon Double Peripheral. The new CFB T300 movement, which was completely developed at Carl F. Bucherer’s factory in Lengnau, Austria, is the only one of its kind in the world: a peripheral selfwinding mechanism is combined with a peripheral tourbillon that seems to fl oat.


Anniversary for the Chopard Happy Sport line and new quartz precision at Longines

It’s  been  25  years  since  Chopard  launched the Happy Sport line. In 1993,  Chopard dared to be the fi rst brand  to combine diamonds with stainless steel. The guillotined dial is protected by two layers of sapphire crystal, with seven free-moving diamonds in between. A new manufacture movement, which was specially developed by Chopard for the 36-millimetre rose  gold case, has now been added. The Conquest V.H.P. by Longines sets a new milestone in quartz watch technology. V.H.P. stands for “very high precision” and combines absolute precision, high technicality and a sporty design. The annual deviation of the movement is no more than 5 seconds.  Also  new:  the  Conquest  V.H.P. models are now also available with a second time zone.

CARL F. BUCHERER, Manero Tourbillon

TUDOR, Black Bay GMT, stainless steel,

Double Peripheral, rose gold, 43.1 mm,  automatic movement, tourbillon, CHF 64 500.–

41 mm, automatic movement, second time  zone, date display, bidirectional rotating 24-hour graduated bezel, CHF 3 700.–

CHOPARD, Happy Sport, rose gold, 36 mm,  automatic movement, date display, moving diamonds (total approx. 0.35 ct), bezel  set with diamonds (total approx. 1.96 ct),  crown set with a sapphire (approx. 0.17 ct),  CHF 23 300.–

LONGINES, Conquest, stainless steel,

43 mm, quartz movement, perpetual calendar, second time zone, date display, CHF 1 290.–


TR ENDS & INSPIR ATION

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SHOPPING

FALLING IN LOVE — Bring her the stars from the sky with sparkling jewellery in a filigree design.

BUCHERER FINE JEWELLERY

Solitaire earrings 1888 in platinum set with brilliant diamonds (total approx. 1.52 ct), CHF 22 900.– Solitaire ring 1888 in platinum with a brilliant diamond (approx. 1.75 ct), CHF 85 000.–


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BUCHERER FINE JEWELLERY

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1. Ring in 18K white gold set with brilliant dia­monds (total approx. 1.51 ct), CHF 12 500.– | 2. Collitaire 1888 in platinum with brilliant diamond (approx. 1.04 ct), CHF 23 700.– 3. Solitaire earrings 1888 in platinum set with brilliant dia­monds (total approx. 1.52 ct), CHF 22 900.– | 4. Ring in 18K white gold with oval-cut sapphire (approx. 2.03 ct) and brilliant dia­monds (total approx. 0.95 ct), CHF 11 900.– | 5. Alliance in 18K white gold set with brilliant diamonds (total approx. 2.10 ct), CHF 6 950.– 6. Alliance in 18K white gold set with brilliant diamonds (total approx. 3.50 ct), CHF 15 050.– | 7. Alliance in 18K white gold set with brilliant dia­monds (total approx. 4.20 ct), CHF 18 700.– | 8. Joy Trilogy Garni ring in 18K white gold set with brilliant diamonds (total approx. 1.72 ct), CHF 16 900.– | 9. Alliance in 18K white gold set with brilliant diamonds (total approx. 0.37 ct), CHF 2 350.– | 10. Joy Trilogy ring in 18K white gold set with brilliant diamonds (total approx. 0.80 ct), CHF 5 500.– 11. Necklace in 18K white gold with approx. 12.5 mm South Sea cultured pearl, pear-cut diamond (approx. 0.51 ct) and brilliant diamond (approx. 0.10 ct), CHF 5 900.– | 12. Earrings in 18K white gold with approx. 12 mm South Sea cultured pearls, pear-cut diamonds (total approx. 0.62 ct) and brilliant diamonds (total approx. 0.18 ct), CHF 6 500.–

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TR ENDS & INSPIR ATION

SHOPPING

TIME TO TRAVEL — When there can only be one, it must be the right one. For every location, for any occasion. Timeless watches for the man of the world.


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LONGINES, Conquest, stainless steel, 41 mm, automatic movement, second time zone, date display, CHF 1 450.– TAG HEUER, Carrera Calibre 7 Twin

Time, stainless steel, 41 mm, automatic movement, second time zone, date display, CHF 2 900.– IWC SCHAFFHAUSEN, Big Pilot’s Watch Annual Calendar Spitfire, stainless steel, 46 mm, automat­ic movement, annual calendar, power reserve display, CHF 19 500.– CARL F. BUCHERER, Patravi TravelTec

Black, stainless steel with black DLC coating, 46.6 mm, automatic movement, chronograph, 3 time zones, date display, CHF 12 800.– JAEGER-LECOULTRE, Master Geographic,

stainless steel, 39 mm, automatic movement, second time zone, day/night indicator, CHF 10 500.–

This page

ROLEX, Oyster Perpetual Sky-Dweller, yellow Rolesor, 42 mm, automatic movement, annual calendar, second time zone, bidirectional rotatable Ring Command bezel, CHF 16 300.–


VISION & TRADITION

TA K ING TIME IN

ONCE LONDON, ALWAYS LONDON! Whether pop culture or bold fashion, trends are emerging in London that are changing the spirit of the times and are becoming iconic. Adrian Marronneau, Purchasing Director, Bucherer UK TEXT: SABRINA KAISER-KOSSMAYR

London – a city that has more to offer than fish and chips, Buckingham Palace and Madame Tussaud’s. The British capital is not only one of the most popular cities in the world – it is also considered a mecca of culture, fashion and fine food. London’s unique and cosmopolitan charm attracts travellers from all over the world. In the metropolis on the Thames, you’re spoiled for choice. Whether you fancy culture or want to immerse yourself in the British music scene, we’ll show you the best hotspots in London that you shouldn’t miss! “It was love at first sight,” says Adrian Marronneau of London, the city where the native Frenchman

lives and works. London has something unmistakably its own. A very special aroma, a unique atmosphere, a hustle and bustle on the streets. Modern skyscrapers next to traditional brick-built pubs. The one does not exclude the other. Many things have contributed to Adrian Marronneau’s love for London: modern-designed department stores, countless museums, as well as cocktails enjoyed at night at trendy bars or tea time scones in five-star hotels. For you, Adrian has put together a list of his favourite locations in the British metropolis. His collection of restaurants, hotels, luxury shopping and tourist attractions will captivate your senses with their zest for life as they invite you to linger, shop and discover. © Getty Images

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VISION & TRADITION

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TA K ING TIME IN

RESTAURANTS & HOTELS © The Ned

The Ned Super chic and stylish: Five-star hotel The Ned seems to have sprung right out of a Wes Anderson movie. Here you can easily stay for ten days and dine in a different restaurant every night without ever leaving the place. And yet in terms of pleasure, you’ll be travelling around the world. Copy that!

© Bob Bob Ricard

www.thened.com

Bob Bob Ricard Tingling: The Bob Bob Ricard pours more champagne than any other place on the island. You order it with the “Press for Champagne” button. Do not miss out on the food for the drinks. The English-Russian dishes are a culinary treat.

Sosharu The Sosharu serves Japanese delicacies with a modern touch. Special highlight: For a postprandial cocktail, there’s no need to go any further: you’ll find the best creations in the city just one floor down at the 7 Tales. Tokyo after dark, so to speak, with neon lights and hip-hop beats. www.sosharulondon.com

© Sosharu

www.bobbobricard.com


© Untitled Bar

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Untitled The Untitled is one of those special places where what comes together supposedly doesn’t belong together. At the long table, the bourgeois sits down next to the artist, the daydreamer next to the pioneer, they drink a gonzo, eat marsh­mallows, muse, enjoy and live.

Gingerline Food should first please the eye and then the stomach, Goethe once said. Gingerline takes that idea one step further. Here the food becomes an unforgettable experience. To start with, you won’t know what to expect and where to expect it, but your taste adventure is guaranteed. www.chambersofflavour.co.uk

© Gingerline

www.untitled-bar.com


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VISION & TRADITION

TA K ING TIME IN

LUXURY

Selfridges and Westfield Department stores invented the society of consumerism, and they still celebrate it today. Their history often goes back much further than many of the city’s other attractions. Their gigantic assortment covers the newest fashion, the finest delicacies and extremely well-known brands. Bucherer offers watch lovers a first-class selection of exclusive watches from major and well-known brands in the impressive Wonder Room at Selfridges. A select range of jewellery can also be found in the Wonder Room in the first and so far only Bucherer Fine Jewellery Boutique. These pieces of jewellery from Switzerland are exclusive and very representative of the well-heeled shopping scene at the heart of London. The furniture, the assortment, the atmosphere – everything is simply top quality. The Swiss jeweller has also settled in the shopping paradise in Westfield, where it delights visitors with a fascinating range of jewellery and watches. www.selfridges.com


© Covent Garden

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Covent Garden For strolling and shopping, Covent Garden is well worth the visit – probably the hottest shopping destination in London. Bucherer has also settled at this posh address on the north bank of the Thames and presents a selection of exquisite timepieces. Highly inspiring. And because shopping makes you hungry (and sometimes thirsty), Covent Garden has plenty of restaurants, bars, cafés and, of course, pubs. www.coventgarden.london

© Kalory Agency

One Hyde Park Here the grass is not greener – it shimmers in gold: Knightsbridge is the Rolls-Royce of shopping districts, and in One Hyde Park, in the heart of the Knightsbridge district, the super-rich live in the world’s most expensive homes. Not surprisingly, Bucherer operates a Rolex boutique with great skill and technical expertise at Knightsbridge 100. Go, marvel and shop! www.bucherer.com/uk/stores/london/ rolex-one-hyde-park

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VISION & TRADITION

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TA K ING TIME IN

Regent’s Canal Explore London’s quiet side on a walk along Regent’s Canal, which crosses the major metropolis, from the Thames in the east to Paddington in the west. It takes you at times to the fabled East End, the neighbourhood where Jack the Ripper made his mark.

Neal’s Yard Because life is nicest when things are brighter, the houses around Neal’s Yard are steeped in colour. If the weather permits, find a spot outdoors and enjoy organic coffee under swaying garlands.

Borough Market Lively activity awaits you in the hall of Borough Market. Delicacies are sold at numerous stalls. Here the focus is on quality and the regionality of the products. Bring your jute bag and fill it! www.boroughmarket.org.uk

© Neal’s Yard

© Getty Images

© Borough Market

DISCOVERIES


H APPY SPO R T


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VISION & TRADITION

PEEKABOO

FROM ROUND TO SQUARE — The Marie-Antoinette-inspired Peekaboo jewellery collection is one of Bucherer Fine Jewellery’s most successful launches. What better reason to take things forward with a stunning new selection of jewellery for women? TEXT: MARIANNE ESCHBACH

Ring in 18K white gold with  cushion-cut aquamarine (approx. 10.70 ct) and brilliant  diamonds (total approx. 0.76 ct),  CHF 10 900.–


31 BUCHERER FINE JEWELLERY

Bangle in 18K white gold with cushion-cut aquamarine (approx. 1.90 ct) and brilliant diamonds (total approx. 0.12 ct), CHF 1 850.– Bangle in 18K white gold with cushion-cut morganite (approx. 2.00 ct) and brilliant diamonds (total approx. 0.12 ct), CHF 1 750.– Ring in 18K white  gold with cushion-cut morganite (approx. 2.10 ct) and brilliant diamonds (total approx. 0.04 ct), CHF 1 450.– Ring in 18K white gold with cushion-cut aquamarine (approx. 3.20 ct) and brilliant diamonds (total approx. 0.06 ct), CHF 2 500.–


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VISION & TRADITION

PEEKABOO

shop. bucherer. com When New York jewellery designer Yunjo Lee designed the Peekaboo collection for Bucherer Fine Jewellery last year, she had in mind a vision of a woman who was as confident as she was feminine, as coquettish as she was determined, and modern without ever losing sight of her own style. A woman who loves the playfulness in fashion and likes to try different styles while remaining true to herself. France’s legendary queen held up as the reference. This is not so much to adorn the project with the mantle of history, but because Marie-Antoinette fascinates us to this day – and her myth lives on in contemporary art and culture. Wishes of the customers Yunjo Lee’s considerations rise to meet them. The women in the Bucherer target markets delighted over the delicate pink, light blue and yellow gems with the diamond sparkles as soon as they saw them in the display cases last autumn, and they took an active part in playing with the various wearing options. Some wanted the pieces to be even finer, others wanted them to be more distinctive. Others, in turn, encouraged even more combination options. “The popularity of the Peekaboo jewellery was great, but the wishes of the customers were still heard,” says Catherine Sackmann, Category Manager of colour jewellery at Bucherer Fine Jewellery. The fresh pastel tones of the Peekaboo collection – in addition to pink morganite and light blue aquamarine, there is also the delicate yellow beryl – were right in step with the trend, says the expert. Therefore, none of the colours

B B u c h e r e r T h e M a g a z i n e — I s s u e 1-2 018

were changed for the expanded range. However, the cut of the stones and the type of gold were switched up, and two ways of wearing were also added: 2-in-1 stud earrings and flexible bangles, which sync perfectly with today’s new style of wearing jewellery. New in white gold While Peekaboo was exclusively available in rose gold last year, Bucherer Fine Jewellery is now offering new white gold versions. Catherine Sackmann explains, “We did this primarily at the suggestion of customers who wanted something bold, and furthermore, we at Bucherer Fine Jewellery have a great deal of expertise in white gold jewellery.” However, that does not mean that the Peekaboo customers would now be forced to choose between conventional rose gold or the new white gold. “The two shades of gold go together perfectly. This creates a very sophisticated interplay, especially with the finger rings, where the ring band is so delicately made that you can wear several rings together,” says Sackmann. The new cut also complements the existing one perfectly. New cut The classic round cut is complemented by the elegant, square cushion cut with rounded corners in the Peekaboo line extension. Bucherer uses both cuts in a specially designed version. They are tried and tested and they have 58 facets that give the delicate pastel tones of the stones a mysterious intensity and a seductive fire. They com-

plement each other perfectly when both variants are worn together. The ability to express personal and individual style is highly important to many customers. Catherine Sackmann also sees a growing interest in coloured engagement rings, made popular by the likes of English princesses Catherine Middleton and Eugenie of York. The Peekaboo version with the pink morganite has been sold several times for just this romantic occasion. Colours and variations The quality of the subtle Peekaboo colour spectrum of morganite, aquamarine and beryl is overseen by Bucherer’s chief gemmologist Martin Julier. This example shows just how demanding Julier’s eye is: Out of 1 000 raw gemstones, 600 are selected for sanding. And of these, 400 polished specimens pass the next level of control. Ultimately, Julier will select only 300 stones as Peekaboo gems. A rigorous selection of materials, but a wide range of refined jewellery: this is Peekaboo 2018.


BUCHERER FINE JEWELLERY | Bangle in 18K rose gold with round-cut morganite (approx. 1.80 ct) and brilliant diamonds (total approx. 0.10 ct), CHF 1 650.– | Bangle in 18K white gold with cushioncut aqua-marine (approx. 1.90 ct) and brilliant diamonds (total approx. 0.12 ct), CHF 1 850.– Earrings in 18K rose gold with round-cut morganites (total approx. 6.60 ct) and brilliant diamonds (total approx. 0.55 ct), CHF 3 850.– | Earrings in 18K white gold with cushion-cut aquamarines (total approx. 3.90 ct) and brilliant diamonds (total approx. 0.08 ct), CHF 2 150.– | Earrings in 18K white gold with cushion-cut morganites (total approx. 4.00 ct) and brilliant diamonds (total approx. 0.08 ct), CHF 1 850.– | Bracelet in 18K white gold with cushion-cut aquamarine (approx. 2.00 ct) and brilliant diamonds (total approx. 0.06 ct), CHF 1 450.–

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PERFECT TIMING

These days, the customer is more informed than ever — Why the Bucherer Group is investing heavily in online sales. What they expect from it. And what the future might look like. Interview with CEO Guido Zumbühl. INTERVIEW: PIERRE - ANDRÉ SCHMIT T

Mr Zumbühl, Bucherer has set up its own e-boutique. What were the reasons for that?

What exactly can you buy in your e-boutique and how many brands are there?

With the opening of the new distribution channel on the Internet, we’re particularly responding to customer needs that can’t be ignored today. But in doing so, we’re also taking a decisive step in confirming our leadership position in the industry and consolidating it across all channels. In the spring of 2017, Bucherer acquired the English watch retailer The Watch Gallery, a company that already has many years of experience in e-commerce. We were able to draw on this experience, initially in the implementation of our online boutique for the Swiss market, in spring of this year for Germany. We are now also implementing another online shop for our customers in France.

We offer a wide range of watches and high-quality jewellery in our e-boutique. Depending on the country, there are currently 25 to 45 different watch brands available online. In England, we offer the most comprehensive range of watches. There are over 3 500 different watch models available online. Depending on the country, there are between 450 and 600 pieces of jewellery online in the jewellery area. Here, in Switzerland, we offer the most comprehensive selection. However, we are in the process of expanding our jewellery offering in all countries in the coming months.

Are you not worried about a group-wide cannibalisation of the business and a weakening of the existing actual boutiques?

No, business in the actual boutiques will continue to play an important role in the future – especially in our industry. However, customer behaviour has changed significantly in recent years. Today, most customers first find out about our products online via the Internet and then come into our stores with clear ideas. How are you responding to this trend?

We clearly understand and design our e-boutique as an information tool. The customer can get a comprehensive picture of our product range here. They can compare different models of watches and jewellery and make a


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The customer can compare different models of watches and jewellery. They are free as to when and where they do this; the shop is always open.

selection. They are completely free as to when and where they do this; there are no shop opening hours. If they want to buy something, they can have their selected product delivered to their home. But they can also visit a Bucherer boutique to hold the product in their own hands and try it on. Does the opposite also happen?

Of course, we see that all the time. The customer looks at an article in the boutique and can’t immediately make up their mind to buy it on the spot. Then, if they make the decision later, the selected watch or piece of jewellery can be conveniently ordered online from home. With the online shop, we also reach a new clientele, people who previously might have had to overcome a bit of an inhibition to enter a traditional shop. Of course, those inhibitions don’t exist online. Where do you see the potential in the medium term? At 5, 50 or more than 50 per cent of total sales?

We shall see. The purchase of a beautiful watch or a fine piece of jewellery is not something you make every day. Most customers want to get expert advice. They want to take their time in deciding on the purchase and also celebrate this special moment. In ad-

shop. bucherer. com

Open 24 hours – seven days a week: At www.shop.bucherer. com, you can buy watches and jewellery. Bucherer offers the largest selection currently available on the web.


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dition, we have higher prices in the luxury watch and jewellery business than in other products, which presents a natural inhibition to e-commerce. We strongly believe in the future of boutiques, but we’re also promoting online sales. Has the Internet really in­ f lu­ enced shopping habits?

Above all, digitalisation has fundamentally changed information behaviour. Today’s customer is more informed than ever. Many customers have already gone through a large part of the buying process when they come into a boutique. Where the purchase decision is finally made, either online or in the boutique, will vary from case to case. But we can say the following for sure: In the early stages of the buying decision, digital communication channels are playing an increasingly important role, no matter if it happens on corporate websites or social media channels, or through independent information platforms. This trend will certainly intensify in the next few years as younger generations come along. There are many other online boutiques. What makes Bucherer different than the others?

Bucherer offers by far the largest selection of first-class brands online. There is also real advice upon request: Our customer service team is available to customers from Monday to Saturday from 9:00 am to 7:00 pm – by phone, e-mail and chat. Watch and jewellery experts can answer questions, advise or even arrange appointments. And of course you can view and try on everything you see online in our stores. Thanks to our extensive network of branches, the nearest store is certainly not that far away.

B B u c h e r e r T h e M a g a z i n e — I s s u e 1-2 018

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Today, the fact that the online market for vintage models and watches works for the entry-level segment seems to be clear. But what about the luxury segment?

The online sale of luxury watches is still young and can definitely be developed. But we clearly believe that; otherwise we wouldn’t be so heavily investing in this area.

shop. bucherer. com You can find a large selection of the watches and jewellery featured in our magazine at www.shop.bucherer.com – pay us a visit and find your perfect piece.


TISSOT chrono xl. A 45MM CASE.

#ThisIsYourTime TI S S OT WATC H E S .CO M TISSOT, INNOVATORS BY TRADITION


VISION & TRADITION

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TIMEPIECES FOR MOTOR SPORT — Design, comfort and functionality united for the modern gentleman. So you never forget the time when you’re tooling around in your car. PHOTOS: IVO MÜLLER

TAG HEUER, Heuer Autavia Calibre Heuer 02, stainless steel, 42 mm, automatic movement, chronograph, date display, CHF 5 100.– | PANERAI, Luminor 1950 3 Days Chrono Flyback Automatic Acciaio, stainless steel, 44 mm, automatic movement, chronograph, date display, small-seconds subdial, CHF 11 000.–

Thank you to autobau AG and SIMOTA Bikes for providing sports cars and motorcycles.

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ROLEX,

Cosmograph Daytona, yellow Rolesor, 40 mm, automatic movement, chronograph, CHF 16 100.–


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Opposite page

IWC SCHAFFHAUSEN, Ingenieur Chronograph,

rose gold, 42 mm, automatic movement, chronograph, date display, CHF 19 500.–

This page

BAUME & MERCIER, Clifton Club Indian, stainless steel, 44 mm, automatic movement, chronograph, date display, limited to 1 967 watches, CHF 3 550.–


VISION & TRADITION

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CARL F. BUCHERER, Manero Flyback,

stainless steel, 43 mm, automatic movement, chronograph, date display, CHF 5 900.– CHOPARD, Mille Miglia, stainless steel,

42 mm, automatic movement, chronograph, date display, CHF 5 100.–

PERFECT TIMING


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PERFECT TIMING


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Opposite page

AUDEMARS PIGUET, Royal Oak, rose gold, 33 mm, quartz movement, date display, case with diamonds (total 0.71 ct), CHF 38 000.– CARTIER, Drive de Cartier, stainless steel, 40 × 41 mm, automatic movement, moon-phase display, CHF 7 800.– ROGER DUBUIS, Excalibur 42,

rose gold, 42 mm, hand-wound move­ment, tourbillon, CHF 168 000.–

This page

TUDOR, Fastrider BlackShield, ceramic, 42 mm, automatic move­ment, chronograph, date display, CHF 4 700.–


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Men, be daring! 7 STEPS TO THE PERFECT ENGAGEMENT RING

© Moritz Lips, www.curate.ch

TEXT: SABRINA KAISER-KOSSMAYR

Men’s cufflinks in 18K white gold with onyx (total approx. 4.50 ct), CHF 2 500.–


— She’s the one The culmination of love As a sign of eternal love, the engagement ring represents a start into a shared future. And nothing is more sensual than sparkling diamonds that stand for the fire of love. As unique as your beloved is herself, so too is her personality. Therefore, choosing the perfect ring is key for an unforgettable proposal. The rings from the Joy collection by Bucherer Fine Jewellery offer a spectacular selection for individual tastes. BUCHERER FINE JEWELLERY | Ring in 18K bicolour rose gold/white gold with a

heart-cut diamond (approx. 0.72 ct), brilliant diamonds (total approx. 0.42 ct) and fancy pink brilliant diamonds (total approx. 0.20 ct), CHF 14 900.– | Alliance ring in 18K white gold set with brilliant diamonds (total approx. 2.10 ct), CHF 6 950.–

Which Joy ring is right for her?

Joy: a simple and moving beautiful diamond ring with a four-prong setting

Joy Garni: timeless and elegant with a four-prong diamond and diamond-studded ring band

Joy Entourage Garni: a romantic, playful diamond ring with a very special sparkle

Joy Six: a dream classic in 18K white gold and a six-prong diamond

Joy Trilogy: a magical trilogy of diamonds of various sizes in four-prong settings

Joy Cushion: a charmingly royal diamond ring with a cushion-cut centre stone

BUCHERER FINE JEWELLERY | Joy solitaire ring in 18K white gold with a brilliant diamond (approx. 0.75 ct), CHF 7 500.– | Joy Garni solitaire ring in 18K

white gold set with a brilliant diamond (approx. 0.75 ct) and brilliant diamonds (total approx. 0.23 ct), CHF 8 900.– | Joy Garni Entourage solitaire ring in 18K white gold with a brilliant diamond (approx. 0.50 ct) and brilliant diamonds (total approx. 0.34 ct), CHF 5 900.– | Joy Six solitaire ring in 18K white gold with a brilliant diamond (approx. 0.75 ct), CHF 7 500.– | Joy Trilogy ring in 18K white gold set with brilliant diamonds (total approx. 0.80 ct), CHF 5 500.– | Joy Garni Entourage solitaire ring in 18K white gold with a cushion-cut diamond (approx. 0.50 ct) and brilliant diamonds (total approx. 0.33 ct), CHF 4 550.–


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The Perfect Match — Meant for each other After the engagement comes the wedding. So it is critical that the engagement ring goes with the wedding ring, as both are often thereafter worn together. At Bucherer Fine Jewellery, engagement and wedding rings are designed for each other right  from  the  start.  Matched  in  design  and  fi t,  the Joy engagement rings nestle perfectly with an alliance ring or a classic wedding ring made by Bucherer. Worn together, the rings stand as a beautiful symbol of the symbiosis of two loving people. But even worn separately, every single one of these seductive and elegant rings is stunning in its perfection.

There are endless possibilities for variation –  there are as many as 1.4 million options for combining the rings and their numerous designs, alloys and thousands of stone qualities, cut shapes and carat sizes, and putting them together according to your personal wishes and individual ideas. Whether simple and discreet, playfully romantic or  elaborate  with  a  diamond  pavé  –  the  rings  accentuate the uniqueness of the chosen ones through their diverse combination possibilities. At the same time, each ring from the Joy collection represents the passion and most precise craftsmanship with which the traditional Swiss company Bucherer has been creating jewellery since 1888.

— The perfect ambience An engagement ring is one of the most emotional pieces of jewellery in the world, so buying the ring is a very special event. Bucherer therefore offers its customers in its boutiques a special feelgood ambience, where they can be inspired by the tempting selection with a glass of champagne or a coffee. The Bucherer diamond specialists are excellently trained and support and advise on choosing the perfect ring for the beloved. At its headquarters at Schwanenplatz in Lucerne, Bucherer has come up with a very special highlight for its clientele: A Romance Lounge built into the jewellery department with an elegant interior and a wonderful view of Lake Lucerne and  the  mountains  –  the  perfect  ambience  for  choosing jewellery for the great day of love.


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— The new star of the Joy collection Diamond rings with a six-prong setting are among the all-time classics. With the launch of the new Joy Six, ladies will now also find this option in the Joy collection. The magical Solitaire Joy Six ring in 18K white, yellow or rose gold and a brilliant cut diamond can also be perfectly combined with alliance or wedding rings without creating a gap between the rings. Like every ring from the Joy ring collection, the Joy Six can be individually composed in terms of size or alloy. What remains at the end is simply the sweet agony of choice. BUCHERER FINE JEWELLERY | Ladies’ wedding ring in 18K white

gold, CHF 565.– | Joy Garni solitaire ring in 18K white gold set with a brilliant diamond (approx. 0.75 ct) and brilliant diamonds (total approx. 0.23 ct), CHF 8 900.– | Alliance ring in 18K white gold set with brilliant diamonds (total approx. 0.37 ct), CHF 2 350.– | Joy solitaire ring in 18K white gold with a brilliant diamond (approx. 0.75 ct), CHF 7 500.– | Joy Six solitaire ring in 18K white gold with a brilliant diamond (total approx. 1.53 ct), CHF 23 900.– | Joy Entourage solitaire ring in 18K white gold with an emerald-cut diamond (approx. 1.52 ct), CHF 23 900.– Alliance ring in 18K white gold set with brilliant diamonds (total approx. 0.37 ct), CHF 2 350.– | Joy Six solitaire ring in 18K white gold with a brilliant diamond (total approx. 0.75 ct), CHF 7 500.–

shop. bucherer. com


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ASK THE EXPERTS — Many men are at first a bit overwhelmed by planning their marriage pro­pos­al and purchasing the en­gage­ment ring. Fortunately, there are experts who provide skilled and helpful support. A conversation with Tobias Lanz, Head of Diamond Purchasing at Bucherer Fine Jewellery and Regula Fankhauser, Diamond Specialist and Sales Consultant in the Lucerne Romance Lounge, about choosing the right engagement ring and what to look for. Ms Fankhauser, men often feel inhibited about going into a wedding lounge at the jeweller’s. How would you advise them?

RF: Buying an engagement ring is very emotional and a very special moment. Often men come with a companion who knows the future bride very well, which is very helpful in choosing the right ring. Do you recommend a personal conversation or can you order a ring on bucherer.com?

RF: Of course, you can order a Bucherer solitaire ring or other jewellery on our website, but I recommend a visit to our Romance Lounge, as we can advise and support the customer even more individually in a personal conversation. Where is the engagement ring worn in Switzerland  –  on the left or the right hand?

RF: The selection of the side is an individual matter. Both are possible.

What are the engagement ring trends for 2018?

TL: An absolute highlight and guarantor of success is the recently introduced Joy ring variation with a diamond in the cushion-shaped cut. A new trend is the processing of fantasy cuts, which prompted us to add emerald cut diamonds to the Joy family towards the end of this year. New to the range is the Joy Six, so that the customer looking for a six-prong solitaire can have one. Despite the addition of two prongs, this solitaire, like all other versions of the Joy line, fits perfectly with the alliance or wedding ring. Can you define more exactly what is meant by the fifth C?

TL: The trust seal of Confidence is a very important feature. It represents the fifth C in addition to the other four Cs (Carat, Cut, Clarity, Colour). This allows the customer to fully trust that we know the source of our diamonds. We only work with trustworthy suppliers over many years who can prove this fact at any time in writing. How do you ensure the quality of the stones at Bucherer Fine Jewellery?

At the Bucherer Fine Jewellery Studios in Lucerne, every single stone is tested, as is the GIA certificate

provided for stones of a certain size and the information contained in the certificate. Today, we only buy stones that are excellently cut and that meet the strict internal Bucherer guidelines. Ms Fankhauser, what makes Bucherer Fine Jewellery special?

RF: Bucherer has a long tradition and a great deal of expertise in the field of romantic engagement jewellery. In addition to one of the largest selections of engagement rings in Europe, we also offer high-quality materials, quality with many seals and a unique design at an attractive price-performance ratio. In addition, customers appreciate the elegant ambience in the Romance Lounges, where they can be inspired by coffee or champagne, and where trained staff can tell the story about every piece of jewellery.


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7 steps to the perfect engagement ring 1. Is she the one? Have you found the woman you want to spend the rest of your life with? Then, propose to her.

2. Pay close attention

to what she wears and what her style is and set an approximate budget.

3. For creative types:

Create a mood board –  for example, with pictures from Pinterest.

4. Try to find out which ring size she is. This is best with rings that she already owns.

5. Find inspiration offline and online. Either on bucherer.com or in a personal conversation.

6. Make a decision and buy the right ring.

7. Think about a unique proposal and the perfect moment.


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A TREASURE IN TURQUOISE — With their variety of colours, tourmalines are among the most popular gemstones. A special rarity among them is the Paraiba turquoise. TEXT: MARIANNE ESCHBACH – ILLUSTRATIONS: JESSICA DURRANT

Its colour varies between that of a tropi­cal ma­ rine la­goon and a luxurious swimming pool. This deep tur­quoise tone is the reason for its de­sira­ bili­ty, as Bucherer Fine Jewellery chief gem­mol­ ogist Martin Julier knows. “In the world of gems, noth­ ing compares to the Paraiba tourmaline”, he gushes. Bucherer was one of the first jew­el­lers to offer the ex­cep­tion­al gem­stone discovered in the Brazilian state of Paraiba in the 1980s. Nearly 20 years ago, a Paraiba-like tourmaline was discovered in Africa, more precisely in Mozambique and Nigeria. The African Paraiba-like tourmaline differs from the Brazilian in its colouring – it is slightly less in­ tense – but the African Paraiba is bigger. With this

as the centrepiece, Bucherer Fine Jewellery has high hopes for success with the Peekaboo col­lec­ tion: The Peekaboo Paraiba has a weight of over 20 carats. The rarity in the square cushion cut spar­kles in an in­credi­ble tur­quoise blue. The ring band and platinum frame are set with dia­monds of over 1.2 carats. In the jew­el­lery stu­dio of Bucherer Fine Jewellery in Lucerne, the pro­ duc­ tion of this mas­ter­piece de­mand­ed a maxi­mum of crafts­man­ship from the master gold­smiths and jew­el­lers. Bucherer  Fine  Jewellery has suc­ceed­ed in cre­at­ing a unique piece of top quali­ty jew­el­lery that could not have better em­bod­ied the joie de vivre of summer.

BUCHERER FINE JEWELLERY | Peekaboo ring in platinum with Paraiba tourmaline (approx. 20.98 ct) and brilliant diamonds (total approx. 1.23 ct), CHF 420 000.–


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VISION & TRADITION

E DI TOR I A L WATC H E S

PHOTOS: FRED MEYLAN

LONDON CALLING ST YLING: NATHALIE RIDDLE

RADO, Coupole Classic, stainless steel/rose gold PVD coating, 41 mm, automatic movement, date display, CHF 1 300.– BAUME & MERCIER, Classima, stainless steel, 40 mm, quartz movement, date display, CHF 950.– LONGINES, The Longines Elegant Collection, stainless steel, 34.5 mm, automatic movement, date display, mother-of-pearl dial set with diamonds (total approx. 0.03 ct), CHF 1 860.–

BUCHERER FINE JEWELLERY

Men’s cufflinks in 18K polished rose gold with two rock crystals and carbon, CHF 2 880.– Earrings in 18K white gold with oval sapphires (total approx. 3.23 ct) and brilliant diamonds (total approx. 1.32 ct), CHF 7 800.– Alliance in 18K white gold with brilliant diamonds (total approx. 2.10 ct), CHF 6 950.–


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ROLEX, Oyster Perpetual Day-Date 40, platinum, 40 mm, automatic move­ment, day and date display, CHF 59 600.–


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This page

JAEGER-LECOULTRE,

Reverso Tribute Duoface, rose gold, hand-wound movement, reversible case, second time zone, small-seconds subdial, CHF 21 200.–

Opposite page

TUDOR, Black Bay, stainless steel,

41 mm, automatic movement, unidirectional rotating 60-minute graduated bezel, CHF 3 500.– BUCHERER FINE JEWELLERY

Lacrima earrings in 18K yellow gold, CHF 990.–


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Opposite page

CHOPARD, Imperiale, rose gold/stainless steel, 29 mm, automatic movement, date display,

mother-of-pearl dial, case with diamonds (total approx. 0.46 ct), crown set with an amethyst (approx. 0.04 ct), CHF 13 500.– | BUCHERER FINE JEWELLERY | Earrings in 18K white gold set with brilliant diamonds (total approx. 5.74 ct), CHF 19 900.–

This page

AUDEMARS PIGUET, Royal Oak Offshore, stainless steel, 42 mm, selfwinding movement, chronograph, date display, CHF 25 800.–


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61 PANERAI,

Radiomir 1940 3 Days Automatic Oro Rosso, red gold, 45 mm, automatic movement, small-seconds subdial, CHF 22 400.–


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E DI TOR I A L WATC H E S

CARTIER, Panthère de Cartier, stainless steel/yellow gold, quartz movement, CHF 7 300.– IWC SCHAFFHAUSEN, Portugieser Chronograph Classic, stainless steel, 42 mm, automatic movement,

chronograph, date display, CHF 12 200.–


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shop. bucherer. com CARL F. BUCHERER, Manero Flyback, rose gold, 43 mm, automatic movement, chronograph, date display, CHF 16 800.– | PIAGET,

Limelight Stella, white gold, 36 mm, automatic movement, moon-phase display, case and dial set with diamonds (total approx. 0.70 ct), CHF 32 400.– | BUCHERER FINE JEWELLERY | Lacrima earrings in 18K white gold set with brilliant diamonds (total approx. 5.05 ct), CHF 9 900.–

B B u c h e r e r T h e M a g a z i n e — I s s u e 1-2 01 8


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TIME & DATE

TIMEPIECE GALLERY

TIMEPIECE GALLERY — From new designs to cult models to exclusive limited editions: top-class timepieces of the highest order. PHOTOS: IVO MÜLLER


65 OYSTER PERPETUAL DAY-DATE 40,

18 ct Everose gold, 40 mm, automatic movement, day and date display, CHF 35 800.–


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TIME & DATE

TIMEPIECE GALLERY


This page

OYSTER PERPETUAL LADY-DATEJUST 28,

yellow Rolesor, 28 mm, automatic movement, date display, CHF 8 700.– OYSTER PERPETUAL DATEJUST 36,

white Rolesor, 36 mm, automatic movement, date display, bezel set with diamonds (total approx. 1.20 ct), CHF 16 000.– OYSTER PERPETUAL YACHT-MASTER 40,

Rolesium, 40 mm, automatic movement, date display, bidirectional rotatable 60-minute graduated bezel, CHF 11 000.–

Opposite page

CELLINI DUAL TIME, 18 ct white gold,

39 mm, automatic movement, second time zone at 6 o’clock, day/night in­di­ca­tor, CHF 18 500.–

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68 OYSTER PERPETUAL SEA-DWELLER,

Oystersteel, 43 mm, automatic movement, date display, unidirectional rotatable 60-minute graduated bezel with Cerachrom insert, CHF 10 800.– OYSTER PERPETUAL COSMOGRAPH DAYTONA,

18 ct yellow gold, 40 mm, automatic movement, chronograph, monobloc Cerachrom bezel in black ceramic, CHF 26 200.–

TIME & DATE

TIMEPIECE GALLERY


69 OYSTER PERPETUAL DATE 34,

white Rolesor, 34 mm, automatic movement, date display, CHF 8 000.– OYSTER PERPETUAL DATEJUST 41,

Everose Rolesor, 41 mm, automatic movement, date display, CHF 14 300.– OYSTER PERPETUAL LADY-DATEJUST 28,

18 ct Everose gold, 28 mm, automatic movement, date display, CHF 28 100.–


70 MANERO PERIPHERAL, stainless steel,

40.6 mm, automatic movement, date display, small-seconds subdial, mother-of-pearl dial, case set with diamonds (total approx. 0.60 ct), CHF 9 200.– MANERO PERIPHERAL, stainless steel,

40.6 mm, automatic movement, date display, small-seconds subdial, mother-of-pearl dial, case set with diamonds (total approx. 0.60 ct), CHF 9 200.–

TIME & DATE

TIMEPIECE GALLERY


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MANERO PERPETUAL,

rose gold, 40 mm, automatic movement, perpetual calendar, moon-phase display, limited to 188 watches, CHF 28 500.–


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TIME & DATE

TIMEPIECE GALLERY


73 Opposite page

SANTOS DE CARTIER, rose gold, medium model, automatic movement, including additional leather strap, CHF 17 900.–

This page

SANTOS DE CARTIER, stainless steel, medium model, automatic movement, including additional leather strap, CHF 6 200.– SANTOS DE CARTIER, stainless

steel/yellow gold, medium model, automatic movement, including additional leather strap, CHF 9 000.–


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TIME & DATE

TIMEPIECE GALLERY

BLUE — In literature, this colour stands for distance, longing and clarity. It is considered calming, moderating and pleasant. And it is the raison d’être for the Bucherer BLUE EDITIONS collection. With 17 timepieces from 11 brands, including two completely new watches – all models available exclusively from Bucherer. TEXT: PIERRE - ANDRÉ SCHMIT T – PHOTO: IVO MÜLLER

Piaget Polo S Bucherer BLUE EDITIONS

Chopard Happy Sport Bucherer BLUE EDITIONS

When Piaget launched the Polo S in 2016, they made a statement: A sporty watch with a pillowshaped dial in a round case. As a watch with a steel case, the piece was a brand premiere and represented, as Piaget said, an approach to “new territory”. The modern, youthful and attractively priced watch was launched with a special communication concept. Game changers, people who have made a difference and represent a new generation, showed the clock in the right light. In Switzerland, it was the successful author Joël Dicker. For the Bucherer BLUE EDITIONS, the watch is available with a guilloché dial in noble dark blue, with subtle red gold accents. The rotor of the automatic movement with engraved brand coat of arms is also dark blue.

The parent of this watch was born in 1993 and made a rather audacious first appearance: The first steel watch in the world with diamonds – which were only allowed to move playfully under the glass on the dial. What was revolutionary at the time soon gained cult status and has now become a classic. For the Bucherer BLUE EDITIONS, the watch now comes first appearance: steel and red gold. And, to match the theme, with two blue, freely moving sapphires next to the traditional white Chopard diamonds. The indices and the noble alligator strap are also blue, while under the diamonds, the automated mechanical movement ticks away.

shop. bucherer. com


PIAGET, Polo S, stainless steel, 42 mm, automatic movement, date display, chronograph, CHF 13 500.– CHOPARD, Happy Sport, stainless steel/red gold, 30 mm, automatic movement,

moving diamonds (total approx. 0.09 ct) and moving sapphires (total approx. 0.15 ct), CHF 7 480.–


CARL F. BUCHERER, Manero Peripheral, stainless steel, 40.6 mm, automatic movement, date display, small-seconds subdial, CHF 6 900.– | AUDEMARS PIGUET, Royal Oak Offshore, stainless steel/rose gold, 37 mm, automatic movement, chronograph, date display, case with diamonds (total approx. 1.02 ct), CHF 33 900.– | AUDEMARS PIGUET, Royal Oak Tourbillon, stainless steel/rose gold, 41 mm, hand-wound movement, tourbillon, CHF 148 800.– | AUDEMARS PIGUET, Royal Oak Offshore, stainless steel/rose gold, 42 mm, automatic movement, chronograph, date display, CHF 33 900.–


JAEGER-LECOULTRE, Master Ultra Thin Date, rose gold, 40 mm, automatic movement, date display, CHF 15 800.– JAEGER-LECOULTRE, Master Ultra Thin Date, stainless steel, 40 mm, automatic movement, date display, CHF 8 200.– IWC SCHAFFHAUSEN, Portugieser, rose gold, 40.9 mm, automatic movement, chronograph, CHF 16 700.– CHOPARD, Happy Sport, stainless steel, 30 mm, automatic movement, moving diamonds (total approx. 0.09 ct) and moving sapphires (total approx. 0.15 ct), CHF 6 480.– | CHOPARD, Happy Sport, stainless steel/rose gold, 30 mm,

automatic movement, moving diamonds (total approx. 0.09 ct) and moving sapphires (total approx. 0.15 ct), CHF 7 480.–


H. MOSER & CIE., Venturer, white gold, 39 mm, hand-wound movement, small-seconds subdial, CHF 18 500.– | PANERAI,

Radiomir 1940 3 Days Automatic Acciaio, stainless steel, 45 mm, automatic movement, small-seconds subdial, CHF 9 900.– | PANERAI, Radiomir 1940 3 Days Automatic Oro Rosso, red gold, 45 mm, automatic movement, small-seconds subdial, CHF 21 800.– | BAUME & MERCIER, Clifton Club Shelby Cobra, stainless steel, 44 mm, automatic movement, chronograph, day and date display, CHF 4 390.– 


TUDOR, Black Bay Bronze Blue, bronze, 43 mm, automatic movement, CHF 3 800.– | LONGINES, The Longines Master Collection, stainless steel, 36 mm, automatic movement, date display, dial set with diamonds (total approx. 0.02 ct), CHF 2 400.– | LONGINES, The Longines Master Collection, stainless steel, 40 mm, automatic movement, date display, CHF 2 100.– | PIAGET, Polo S, stainless steel, 42 mm, automatic movement, date display, chronograph, CHF 13 500.–

PHOTOS: IVO MÜLLER

p o.s t / Bu c hWa t c h e s BBE


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IWC SCHAFFHAUSEN TRIBUTE TO PALLWEBER EDITION “150 YEARS”,

stainless steel, 45 mm, hand-wound movement, smallseconds subdial, limited to 500 watches, CHF 24 000.–

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PORTOFINO CHRONOGRAPH EDITION “150 YEARS”,

stainless steel, 42 mm, automatic movement, chronograph, day and date display, limited to 2 000 watches, CHF 5 900.– DA VINCI AUTOMATIC EDITION “150 YEARS”,

stainless steel, 40.4 mm, automatic movement, small-seconds subdial, limited to 500 watches, CHF 9 900.–


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POLARIS CHRONOGRAPH WT, titanium,

44 mm, automatic movement, world time function, chronograph, CHF 15 200.– POLARIS DATE, stainless steel, 42 mm, automatic movement, date display, rotating rehaut, CHF 8 100.– POLARIS AUTOMATIC, stainless steel, 41 mm, automatic movement, rotating rehaut, CHF 7 100.–


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POLARIS CHRONOGRAPH,

stainless steel, 42 mm, automatic movement, chronograph, tachymeter, CHF 11 300.–


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REBIRTH OF A LEGEND — History writes the future. This is also the case with the Polaris collection by watch manufacturer Jaeger-LeCoultre. Inspired by the 1968 Memovox Polaris, the Grand Maison now sports timepieces that are as sporty as they are elegant. TEXT: SABRINA K AISER- KOSSMAYR

The heroes of the Jaeger-LeCoultre Polaris collection are timepieces with character and esprit – and intended for the strong and independent man who has time to enjoy the finer things in life. Inspired by the 1968 Memovox Polaris, the watches in the collection not only bear the spirit and history of the former icon, they also impress with their contemporary translation into the modern age. Five-time comeback The new collection consists of five exquisite stainless steel models that represent the finest watchmaking and perfect design. The dial design encom­passes three finishing variants as well as the complete redesign featuring a sports watch case and threepiece metal bracelet, which can be optionally replaced by an alligator or calf leather strap. The Memovox Polaris model is released in a limited edition of 1 000 for its 50th anniversary and also features the legendary alarm function that made the former Memovox Polaris famous. The basic model of the collection, the Polaris Automatic, is sporty and timeless, while the Polaris Chronograph with its tachymeter bezel is inspired by motorsport. Other highlights include the Polaris WT,

a world-time complication and perfect travel companion, and the Polaris Date with its modern vintage charm. Star in red gold The only model of the collection in precious metal is the Jaeger-LeCoultre Polaris Chronograph in red gold with an alligator strap: a perfect liaison of sophisticated sporty charm and sheer elegance. The red gold case with a diameter of 42 millimetres has an anthracite-coloured dial with sunburst, grit and opaline finish, as well as a tachymeter scale and a revolving mass made of red gold. Perfected craftsmanship, heritage, precision and aesthetic beauty: the Polaris collection by Jaeger-LeCoultre – entirely created according to the motto “Made of Makers”.

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JAEGER-LECOULTRE, Polaris,

rose gold, 42 mm, automatic movement, chronograph, tachymeter, CHF 25 600.–

© Jaeger-LeCoultre

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ROYAL OAK OFFSHORE CHRONOGRAPH,

rose gold, 42 mm, selfwinding movement, chronograph, date display, CHF 69 500.– ROYAL OAK SELFWINDING,

rose gold, 37 mm, selfwinding movement, date display, CHF 44 300.– This page

L.U.C XP, stainless steel, 40 mm,

automatic movement, CHF 8 550.– HAPPY SPORT, stainless steel, 36 mm,

automatic movement, date display, moving diamonds (total approx. 0.35 ct), crown set with a sapphire (approx. 0.17 ct), CHF 7 490.– HAPPY SPORT, rose gold, 30 mm, automatic movement, moving diamonds (total approx. 0.14 ct), bezel set with diamonds (total approx. 1.12 ct), crown set with a sapphire (approx. 0.09 ct), CHF 19 700.–


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ENDEAVOUR,

white gold, 40 mm, automatic movement, CHF 19 900.– PIONEER,

stainless steel, 42.8 mm, automatic movement, CHF 11 900.– VENTURER SMALL SECONDS PURITY,

rose gold, 39 mm, hand-wound movement, small-seconds subdial, limited to 100 watches, CHF 18 500.–

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91 POSSESSION, stainless steel, 29 mm,

quartz movement, case and dial set with diamonds (total approx. 0.12 ct), CHF 3 800.– POSSESSION, rose gold, 29 mm,

quartz movement, case and dial set with diamonds (total approx. 1.10 ct), CHF 13 500.– POSSESSION, stainless steel, 34 mm,

quartz movement, case and dial set with diamonds (total approx. 0.15 ct), CHF 4 350.–


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TIMEPIECE WITH SPEED — Roger Dubuis is the brand with the “Dare to be Rare” image. With a creative collaboration with Lamborghini and Pirelli, the Geneva-based watch manufacturer is rapidly speeding ahead with its new models from the Excalibur series this year. TEXT: SABRINA K AISER- KOSSMAYR

The name Roger Dubuis has always stood for precision watchmaking and staying faithful to its principle “Dare to be Rare” for contrasting materials, revolutionary high-tech designs and a penchant for adventure. With the legendary brands Perfect Fit Pirelli and Raging Mechanics Lamborghini Squadra Corse, Roger Dubuis not only combines the same spirit, but also the aspiration to create truly superlative products. The Titan Bolide Since 2017, there has been top-class cooperation with the premium tyre manufacturer and exclusive Formula 1 tyre supplier Pirelli, which, like Roger Dubuis, has always dedicated itself to the highest level of technical and industrial innovation. Following on from last year’s coloured timepieces, the Excalibur Spider Pirelli series now has the new black titanium body Excalibur Spider Pirelli automatic skeleton – exceptional design inside a 45-millimetre, skeletonized titanium case. For contrast, in the limited edition of 88 pieces, there is white stitching on the rubber strap, which is made of used Pirelli tyres, as well as a crown covered with white rubber.

The DNA of the highest performance Also limited to 88 pieces, the Excalibur Aventador S Blue Edition is hereby presented. The result is the spectacular timepiece from the sensational cooperation with the Squadra Corse racing department of Lamborghini. Top performance, high-tech materials and a line that is as charismatic as it is aesthetic are the common denominators of both companies, for whom nothing counts as much as the highest performance. The powerful “engine” of the 45-millimetre model is powered by its 312-piece duo-calibre RD103SQ with dual balance. The case, which is made of the same C-SMC carbon as the Lamborghini cars and the crown, is rich in contrast with blue rubber coating. A thoroughly successful performance!

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ROGER DUBUIS, Excalibur Spider Pirelli,

polished titanium with DLC coating, 45 mm, automatic movement, limited to 88 watches, CHF 73 900.–

© Roger Dubuis

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94 EXCALIBUR 42, carbon, 42 mm, automatic movement, date display, small-seconds subdial, CHF 16 900.– EXCALIBUR SPIDER PIRELLI EDITION,

titanium with DLC coating, 45 mm, automatic movement, stamped with the Poinçon de Genève, Pirelli Edition, limited to 88 watches, CHF 73 900.– VELVET, rose gold, 36 mm, automatic

movement, case set with diamonds (total approx. 1.65 ct), CHF 41 000.–

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95 CAT’S EYE, rose gold, automatic

movement, moon-phases display, mother-of-pearl dial, bezel and dial set with diamonds (total approx. 0.90 ct), CHF 30 800.– NEO BRIDGES, titanium, 45 mm, automatic movement, CHF 24 300.– LAUREATO, stainless steel, 42 mm, automatic movement, date display, CHF 11 200.–


96 LUMINOR DUE 3 DAYS AUTOMATIC ACCIAIO, stainless steel, 45 mm,

automatic movement, small-seconds subdial, CHF 10 500.– RADIOMIR CALIFORNIA 3 DAYS ACCIAIO,

stainless steel, 47 mm, hand-wound movement, CHF 7 600.– LUMINOR 1950 EQUATION OF TIME 8 DAYS GMT TITANIO, titanium, 47 mm,

hand-wound movement, equation of time, 8-day power reserve, second time zone, date display, CHF 21 300.–

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97 CONQUEST V.H.P., stainless steel, 41 mm, quartz movement, date display, CHF 950.– THE LONGINES AVIGATION BIGEYE,

stainless steel, 41 mm, automatic movement, chronograph, CHF 2 500.– RECORD, stainless steel, 26 mm,

automatic movement, date display, mother-of-pearl dial, case and dial set with diamonds (total approx. 0.43 ct), CHF 3 860.–


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TIMEPIECE GALLERY FORMULA 1,

stainless steel, 43 mm, quartz movement, chronograph, date display, CHF 1 400.– CARRERA CALIBRE HEUER 01,

stainless steel, 45 mm, automatic movement, chronograph, date display, CHF 5 250.– CARRERA CALIBRE 5 DAY-DATE,

stainless steel, 41 mm, automatic movement, day and date display, CHF 2 650.–


99 BLACK BAY STEEL, stainless steel,

41 mm, automatic movement, date display, unidirectional rotating 60-minute graduated bezel, CHF 3 300.– STYLE 34, stainless steel, 34 mm, automatic movement, date display, CHF 2 500.– BLACK BAY 41, stainless steel, 41 mm,

automatic movement, CHF 2 800.–


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DARE TO HYBRIDISE — Audacity has a name: Black Bay Chrono. This timepiece is not only the first Tudor chronograph with a manufacture calibre, but also a hybrid that combines Tudor’s diving heritage and its legacy in the world of motorsport. A watch made for darers like David Beckham! TEXT: SABRINA K AISER- KOSSMAYR

Tudor timepieces stand for heritage, high quality and sportiness. Closely linked to motorsport since the presentation of the first Oysterdate chronograph in 1970, Tudor has also nourished a strong connection with diving since 1954 and the introduction of its first diver’s watch. In the Black Bay Chrono, both areas now merge exquisitely, powered by the manufacture calibre MT5813 complete with column wheel and vertical clutch. Seductive in aesthetics and superior in its performance is the motto of this chronograph made of stainless steel with a diameter of 41 millimetres. The fixed bezel with engraved tachymeter scale, the domed, matt black dial with excellent readability, the 70-hour power reserve and the Snowflake hands – a Tudor signature design since 1969 – are further finely finished features that define this model. The Black Bay Chrono comes in three configurations: fitted with a stainless-steel bracelet, a navy blue denim-style textile strap or a tobacco brown leather strap.

The Black Bay Chrono is a sporty chronograph that not only garnered the “Petite Aiguille” Prize 2017 at the Grand Prix d’Horlogerie de Genève, but was also designed for men who dare to go a little further in life. “Born to Dare” is the credo that virtually no one could better embody than Tudor ambassador David Beckham, who as an entrepreneur, philanthropist and style icon, became a role model for millions, inspiring others far beyond the football world.

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TUDOR, Black Bay Chrono,

41 mm, automatic movement, chronograph, date display, tachymeter, CHF 4 800.–

© Tudor

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102 CLASSIMA, stainless steel, 31.5 mm, quartz

movement, moon-phase display, date display, dial set with diamonds (total approx. 0.03 ct), CHF 1 490.– CLIFTON CLUB, stainless steel, 42 mm, quartz movement, date display, CHF 1 250.– CLIFTON CLUB INDIAN, stainless steel, 44 mm,

automatic movement, chronograph, date display, limited to 1 901 pieces, CHF 3 550.–

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103 TRUE THINLINE, ceramic, 39 mm,

quartz movement, CHF 2 000.– TRUE OPEN HEART, ceramic, 40 mm, automatic movement, skeletonised, CHF 2 100.– HYPERCHROME, ceramic, 45 mm,

automatic movement, chronograph, skeletonised, limited to 600 watches, CHF 6 900.–


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PHOTOS: FRED MEYLAN

LOVING LONDON ST YLING: NATHALIE RIDDLE

This page

BUCHERER FINE JEWELLERY | Earrings

in 18K rose gold with mother-of-pearl (total approx. 5.00 ct), CHF 1 660.– Ring in 18K rose gold with motherof-pearl (total approx. 2.50 ct), CHF 1 950.– | Bracelet in 18K rose gold with mother-of-pearl (total approx. 2.50 ct), CHF 1 890.– | Earrings in 18K white gold with mother-ofpearl and brilliant diamonds (total approx. 1.20 ct), CHF 6 800.–

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BUCHERER FINE JEWELLERY

Creole earrings in 18K yellow gold, CHF 1 250.– | Necklace in 18K yellow gold, CHF 3 800.– | Ring in 18K yellow gold, CHF 770.– | Bangle in 18K yellow gold, CHF 4 500.– Bangle in 18K yellow gold, CHF 990.– Bangle in 18K rose gold with diamonds (total approx. 1.54 ct), CHF 8 900.– | Ring in 18K rose gold with diamonds (total approx. 0.75 ct), CHF 3 990.–


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BUCHERER FINE JEWELLERY | Peekaboo earrings in 18K rose gold with round-cut morganites

(total approx. 6.60 ct) and brilliant diamonds (total approx. 0.55 ct), CHF 3 850.– | Peekaboo ring in 18K rose gold with round-cut morganite (approx. 12.20 ct) and brilliant diamonds (total approx. 0.72 ct), CHF 7 500.– | Peekaboo choker necklace in 18K rose gold with round-cut morganite (approx. 5.70 ct) and brilliant diamonds (total approx. 0.07 ct), CHF 3 250.– | Peekaboo sautoir in 18K rose gold with round-cut morganites (total approx. 21.46 ct) and brilliant diamonds (total approx. 0.33 ct), CHF 7 900.– Peekaboo sautoir in 18K rose gold with round-cut aquamarines (total approx. 20.20 ct) and brilliant diamonds (total approx. 0.33 ct), CHF 9 900.– | Peekaboo bracelet in 18K rose gold with morganite (approx. 1.81 ct) and brilliant diamonds (total approx. 0.03 ct), CHF 1 250.– | Peekaboo bracelet in 18K rose gold with aquamarine (approx. 1.80 ct) and brilliant diamonds (total approx. 0.03 ct), CHF 1 350.– | Peekaboo bracelet in 18K rose gold with yellow beryl (approx. 1.70 ct) and brilliant diamonds (total approx. 0.03 ct), CHF 1 150.– | Peekaboo ring in 18K rose gold with round-cut morganite (approx. 3.35 ct) and brilliant diamonds (total approx. 0.05 ct), CHF 1 900.– | Peekaboo ring in 18K rose gold with round-cut aquamarine (approx. 1.69 ct) and brilliant diamonds (total approx. 0.04 ct), CHF 1 550.–

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BUCHERER FINE JEWELLERY

Lacrima earrings in 18K rose gold with cabochon-cut rose quartzes (total approx. 11.83 ct) and brilliant diamonds (total approx. 0.25 ct), CHF 1 900.– Lacrima necklace in 18K rose gold with cabochon-cut rose quartzes (total approx. 123.49 ct) and brilliant diamonds (total approx. 2.45 ct), CHF 17 500.– Lacrima bracelet in 18K rose gold with cabochon-cut rose quartzes (total approx. 49.40 ct) and brilliant diamonds (total approx. 0.99 ct), CHF 6 250.– Alliance in 18K rose gold set with brilliant diamonds (total approx. 0.37 ct), CHF 2 350.–


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EDITORIAL JEWELLERY

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BUCHERER FINE JEWELLERY | Earrings in 18K white gold with pear-cut diamonds (total approx. 6.67 ct),

CHF 29 900.– | Ring in 18K white gold with pear-cut diamonds (total approx. 1.96 ct) and brilliant diamonds (total approx. 0.41 ct), CHF 12 500.– | Bracelet in 18K white gold with pear-cut diamonds (total approx. 15.04 ct) and brilliant diamonds (total approx. 3.92 ct), CHF 78 000.–

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BUCHERER FINE JEWELLERY | Vivelle earrings in 18K yellow gold set with brilliant diamonds

(total approx. 2.48 ct) and oval-cut diamonds (total approx. 0.37 ct), CHF 10 900.– | Vivelle bracelet in 18K yellow gold set with brilliant diamonds (total approx. 8.23 ct) and oval-cut diamonds (total approx. 0.83 ct), CHF 32 000.– | Vivelle ring in 18K yellow gold set with brilliant diamonds (total approx. 1.22 ct), CHF 5 600.–

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BUCHERER FINE JEWELLERY

Creole earrings in 18K rose gold, CHF 3 770.– Choker necklace in 18K rose gold, CHF 9 900.– Ring in 18K rose gold, CHF 2 600.– Bangle in 18K rose gold, CHF 4 950.–


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BUCHERER FINE JEWELLERY

Earrings in 18K white gold with pear-cut diamonds (total approx. 2.03 ct) and brilliant diamonds (total approx. 2.52 ct), CHF 49 500.– Necklace in 18K white gold with pear-cut diamonds (total approx. 2.50 ct) and brilliant diamonds (total approx. 20.99 ct), CHF 127 000.– Bangle in 18K white gold set with brilliant diamonds (total approx. 3.70 ct), CHF 9 900.– Alliance in 18K white gold set with brilliant diamonds (total approx. 2.10 ct), CHF 6 950.–

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BUCHERER FINE JEWELLERY

Earrings in 18K rose gold with morga­nites (total approx. 16.30 ct), sapphires (total approx. 12.64 ct), pear-cut diamonds (total approx. 3.00 ct) and brilliant diamonds (total approx. 3.00 ct), CHF 42 800.– Peekaboo ring in 18K rose gold with round-cut morga­nite (approx. 12.20 ct) and brilliant diamonds (total approx. 0.72 ct), CHF 7 500.–


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FA SCINATING JEW ELLERY

FASCINATING JEWELLERY — Nothing makes her eyes shine more than jewellery – as fascinating and unique as the wearer herself. PHOTOS: IVO MÜLLER


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BUCHERER FINE JEWELLERY

Peekaboo ring in platinum with Paraiba tourmaline (approx. 20.98 ct) and brilliant diamonds (total approx. 1.23 ct), CHF 420 000.– 


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LACRIMA BUCHERER FINE JEWELLERY | Ring in 18K

white gold set with brilliant diamonds (total approx. 0.68 ct) and pear-cut diamond (approx. 0.30 ct), CHF 6 900.– | Earrings in 18K white gold set with brilliant diamonds (total approx. 1.91 ct) and pear-cut diamonds (total approx. 1.26 ct), CHF 19 500.– | Ear clips in 18K white gold set with brilliant diamonds (total approx. 0.65 ct) and pear-cut diamonds (total approx. 0.26 ct), CHF 4 300.–

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117 BUCHERER FINE JEWELLERY | Earrings in 18K yellow gold set with brilliant diamonds (total approx. 0.48 ct), CHF 1 950.– | Pendant with chain in 18K yellow gold set with brilliant diamonds (total approx. 0.39 ct), CHF 2 300.– Ring in 18K yellow gold set with brilliant diamonds (total approx. 0.34 ct), CHF 3 350.–

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VIVELLE

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BUCHERER FINE JEWELLERY | Ring in 18K white gold set with brilliant diamonds (total approx. 0.72 ct), CHF 3 800.– | Ring in platinum with oval-cut diamond (approx. 5.12 ct) and brilliant diamonds (total approx. 1.11 ct), CHF 380 000.– | Earrings in 18K white gold set with brilliant diamonds (total approx. 1.90 ct), CHF 7 300.– | Ring in 18K white gold set with brilliant diamonds (total approx. 1.23 ct), CHF 5 600.–


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BUCHERER FINE JEWELLERY | Earrings in 18K yellow gold set with brilliant diamonds (total approx. 2.48 ct) and oval-cut diamonds (total approx. 0.37 ct), CHF 10 900.– | Bracelet in 18K yellow gold set with brilliant diamonds (total approx. 8.23 ct) and oval-cut diamonds (total approx. 0.83 ct), CHF 32 000.– | Ring in 18K yellow gold set with brilliant diamonds (total approx. 0.90 ct), CHF 4 600.–


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PASTELLO

BUCHERER FINE JEWELLERY | Creole earrings in 18K white gold

with round-cut pastel sapphires (total approx. 2.23 ct), CHF 1 450.– Pendant with chain in 18K white gold with round-cut pastel sapphires (total approx. 2.11 ct), CHF 1 350.– | Ring in 18K white gold with round-cut pastel sapphires (total approx. 1.38 ct), CHF 980.– | Alliance in 18K white gold with round-cut pastel sapphires (total approx. 4.66 ct), CHF 1 350.–


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BUCHERER FINE JEWELLERY | Bangle in 18K rose gold with pastel sapphires (total approx. 28.29 ct) and brilliant diamonds (total approx. 2.79 ct), CHF 18 900.– | Creole earrings in 18K rose gold with round-cut pastel sapphires (total approx. 1.40 ct) and brilliant diamonds (total approx. 0.48 ct), CHF 2 900.– Necklace in 18K rose gold with round-cut pastel sapphires (total approx. 17.66 ct) and brilliant diamonds (total approx. 1.36 ct), CHF 12 900.–


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VARIATO

BUCHERER FINE JEWELLERY | Ring in 18K red gold

with an intermediate ring in 18K red gold with white hybrid ceramic stripes, CHF 3 550.– | Ring in 18K red gold with four intermediate rings in 18K red gold and brilliant diamonds (total approx. 2.20 ct), CHF 12 950.– | Ring in 18K red gold with brilliant diamonds (total approx. 1.06 ct) and a violet intermediate ring in enamel, CHF 6 350.– | Ring in 18K red gold with a multicoloured intermediate ring in hybrid ceramic, CHF 2 670.– 


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DIZZLER

BUCHERER FINE JEWELLERY | Ring in 18K white gold

set with brilliant diamonds (total approx. 2.14 ct), CHF 9 200.– | Ring in 18K rose gold with brilliant purple sapphires (total approx. 2.09 ct), CHF 4 950.– Ring in 18K rose gold with brilliant orange sapphires (total approx. 2.10 ct), CHF 4 950.– | Ring in 18K yellow gold set with brilliant diamonds (total approx. 3.30 ct), CHF 13 150.– | Ring in 18K rose gold with brilliant black sapphires (total approx. 2.07 ct), CHF 4 950.–


124

DESIGN & FINERY

FA SCINATING JEW ELLERY

HIGH JEWELLERY — Diamonds are the icons of our time. They say more than a thousand words – and more often than not they leave the gazer simply speechless.

BUCHERER FINE JEWELLERY | Earrings in 18K white gold with pear-cut diamonds (total approx. 5.71 ct), CHF 59 900.– | Necklace in 18K white gold with pear-cut diamonds (total approx. 17.20 ct) and brilliant diamonds (total approx. 20.74 ct), CHF 245 000.–


125

BUCHERER FINE JEWELLERY | Bracelet in 18K rose gold with cushion-cut fancy yellow diamonds (total approx. 22.25 ct), CHF 149 000.– | Ring in 18K rose gold with cushion-cut fancy light yellow diamond (approx. 5.01 ct), cushion-cut fancy yellow diamonds (total approx. 5.80 ct) and brilliant diamonds (total approx. 0.18 ct), CHF 120 000.– | Ring in 18K rose gold with cushion-cut fancy yellow diamonds (total approx. 11.40 ct), CHF 65 000.–


126

DESIGN & FINERY

FA SCINATING JEW ELLERY

CLASSICS

BUCHERER FINE JEWELLERY | Earrings in 18K white gold with South Sea cultured pearls (approx. 11.5–12 mm), pear-cut sapphires (total approx. 0.74 ct) and brilliant diamonds (total approx. 0.36 ct), CHF 3 900.– | Necklace in 18K white gold with approx. 12.5 mm South Sea cultured pearl, pear-cut sapphire (total approx. 0.38 ct) and brilliant diamonds (total approx. 0.19 ct), CHF 2 900.– | Earrings in 18K white gold with pear-cut sapphires (total approx. 0.87 ct) and brilliant diamonds (total approx. 0.35 ct), CHF 4 100.– Pendant with chain in 18K white gold with pear-cut sapphire (approx. 0.68 ct) and brilliant diamonds (total approx. 0.23 ct), CHF 3 700.–


127 BUCHERER FINE JEWELLERY

Ring in 18K white gold with oval-cut diamonds (total approx. 5.85 ct) and brilliant diamonds (total approx. 2.26 ct), CHF 34 500.– Ring in 18K rose gold with oval-cut fancy yellow diamonds (total approx. 7.47 ct) and brilliant diamonds (total approx. 2.15 ct), CHF 29 900.– | Ring in 18K white gold with oval-cut emeralds (total approx. 4.95 ct) and brilliant diamonds (total approx. 2.19 ct), CHF 18 500.– | Ring in 18K white gold with oval-cut sapphires (total approx. 7.52 ct) and brilliant diamonds (total approx. 2.18 ct), CHF 12 500.–


128

DESIGN & FINERY

BUCHERER FINE JEWELLERY | Creole earrings in 18K white gold

with baguette-cut diamonds (total approx. 0.75 ct) and brilliant diamonds (total approx. 0.76 ct), CHF 4 900.– | Ring in 18K white gold with baguette-cut diamonds (total approx. 0.63 ct) and brilliant diamonds (total approx. 0.62 ct), CHF 4 490.– Ring in 18K white gold with baguette-cut diamonds (total approx. 2.19 ct) and brilliant diamonds (total approx. 4.48 ct), CHF 19 900.– | Bangle in 18K white gold with baguette-cut diamonds (total approx. 2.10 ct) and brilliant diamonds (total approx. 1.43 ct), CHF 12 500.–

FA SCINATING JEW ELLERY


129

BUCHERER FINE JEWELLERY | Ring in 18K white

gold with oval-cut sapphire (approx. 6.05 ct) and brilliant diamonds (total approx. 0.31 ct), CHF 68 000.– | Ring in 18K white gold with ovalcut ruby (approx. 5.03 ct) and brilliant diamonds (total approx. 0.46 ct), CHF 920 000.– | Ring in 18K white gold with faceted emerald (approx. 7.20 ct) and brilliant diamonds (total  approx. 0.73 ct), CHF 74 000.– | Bracelet in 18K white gold with 19 oval-cut emeralds (total approx. 8.76 ct) and 19 brilliant diamonds (total approx. 1.08 ct), CHF 27 500.– | Bracelet in 18K white gold with 19 oval-cut rubies (total approx. 13.40 ct) and 19 brilliant diamonds (total approx. 1.08 ct), CHF 17 900.– | Bracelet in 18K white gold with 19 oval-cut sapphires (total approx. 12.00 ct) and 19 brilliant diamonds (total approx. 1.09 ct), CHF 19 800.–


130

DAILY TREASURES

BUCHERER FINE JEWELLERY | Bangle in 18K rose gold with cultured freshwater pearl (approx. 8.5 mm), CHF 1 950.– | Bangle in 18K rose gold, CHF 1 690.– | Earrings in 18K rose gold with cultured freshwater pearls (approx. 7–7.5 mm), CHF 1 350.– Ring in 18K rose gold, CHF 690.– | Ring in 18K rose gold with cultured freshwater pearl (approx. 8 mm), CHF 980.– | Sautoir in 18K rose gold with Cumingii cultured pearls (approx. 5–8 mm), CHF 3 250.–


131

BUCHERER FINE JEWELLERY | Ring in 18K white gold with rose-cut diamonds (total approx. 0.65 ct) and brilliant diamonds (total approx. 0.13 ct), CHF 3 490.– | Ring in 18K white gold with rose-cut diamonds (total approx. 0.35 ct) and brilliant diamonds (total approx. 0.07 ct), CHF 1 990.– Collier Necklace in 18K white gold with rose-cut diamonds (total approx. 0.40 ct) and brilliant diamonds (total approx. 0.07 ct), CHF 1 990.– | Ring in 18K white gold with rose-cut diamonds (total approx. 0.80 ct) and brilliant diamonds (total approx. 0.26 ct), CHF 3 990.– | Ring in 18K white gold with rose-cut diamonds (total approx. 0.81 ct) and brilliant diamonds (total approx. 0.16 ct), CHF 4 500.– Earrings in 18K white gold with rose-cut diamonds (total approx. 0.80 ct) and brilliant diamonds (total approx. 0.14 ct), CHF 3 490.–


132

DESIGN & FINERY

FA SCINATING JEW ELLERY

BUCHERER FINE JEWELLERY | Ring in 18K rose gold with

pink tourmaline (approx. 0.58 ct) and brilliant diamonds (total approx. 0.09 ct), CHF 1 100.– | Ring in 18K rose gold with aquamarine (approx. 0.52 ct) and brilliant diamonds (total approx. 0.09 ct), CHF 1 100.– | Pendant with chain in 18K rose gold with aquamarine (approx. 0.60 ct), pink tourmaline (approx. 0.26 ct) and brilliant diamonds (total  approx. 0.15 ct), CHF 1 450.– | Earrings in 18K rose gold with aquamarine (approx. 0.85 ct), pink tourmaline (approx. 0.34 ct) and brilliant diamonds (total approx. 0.27 ct), CHF 1 950.–


133

BUCHERER FINE JEWELLERY | Necklace in 18K rose gold with pink sapphires (total approx. 0.89 ct) and brilliant diamonds (total approx. 0.24 ct), CHF 2 800.– Necklace in 18K rose gold set with brilliant diamonds (total approx. 1.70 ct), CHF 5 490.– | Earrings in 18K rose gold set with brilliant diamonds (total approx. 0.23 ct), CHF 1 490.– | Bracelet in 18K rose gold set with brilliant diamonds (total approx. 0.25 ct), CHF 1 490.–


DESIGN & FINERY

134

FA SCINATING JEW ELLERY

— Happy Diamonds, the classic Chopard, has always worn its heart on its sleeve. Now the collection also commits to colour – and a new classic is born.

CHOPARD HAPPY HEARTS | Ring rose gold, diamonds (total approx. 0.22 ct), CHF 3 110.–

Pendant with chain rose gold, diamonds (total approx. 0.92 ct), CHF 7 830.–

B B u c h e r e r T h e M a g a z i n e — I s s u e 1-2 018


135

CHOPARD HAPPY HEARTS | Bangle rose gold, red stone, diamond (approx. 0.05 ct), CHF 2 780.– | Bangle rose gold,

diamonds (total approx. 0.45 ct), CHF 5 740.– | Bangle rose gold, onyx, diamond (approx. 0.05 ct), CHF 2 780.–


136

DESIGN & FINERY

FA SCINATING JEW ELLERY

— An exclusive compilation of delicate designs and spring-like Color Stories – timeless and  versatile combinations. Tamara Comolli produces nature-inspired designs using exclusive gemstones to create unique gems.

TAMARA COMOLLI | Mikado Flamenco Candy Limited Edition

bracelet in 18K rose gold, 51 classic acorn-shaped Mikado  Flamenco pendants (approx. 8 × 7 mm), 7 amethysts  (total approx. 22.40 ct), 4 mandarin garnets  (total approx. 19.40 ct), 5 peridots (total approx. 17.50 ct),  14 tourmalines (total approx. 44.80 ct), 3 yellow beryls  (total approx. 9.60 ct) and 4 carnelians (total approx. 12.80 ct),  all cabochon-cut, CHF 49 500.–

TAMARA COMOLLI | Signature Hoop pavé earrings in 18K rose gold set with brilliant 

diamonds (total approx. 0.75 ct), CHF 6 300.– | Mikado Flamenco pendant in 18K rose gold with cabochon-cut topaz (approx. 4.30 ct), CHF 1 050.–  Lace Medium pavé ring in 18K rose gold with pavé line design set with  brilliant diamonds (total approx. 0.50 ct), CHF 9 600.–


137

TAMARA COMOLLI | Bouton ring in 18K rose gold with brilliant

diamond (approx. 0.25 ct), CHF 2 650.– | Bouton ring in 18K rose gold with cabochon-cut amethyst (approx. 4.50 ct), CHF 2 650.– | Eight chain in 18K rose gold, CHF 3 550.– | Mikado Flamenco pendant in 18K rose gold with cabochon-cut peridot (approx. 3.50 ct), CHF 1 500.– | Mikado Bouquet pendant in 18K rose gold with cabochon-cut amethyst (approx. 8.00 ct), CHF 1 750.– | Mikado Flamenco pendant in 18K rose gold with cabochon-cut mandarin garnet (approx. 4.85 ct), CHF 1 750.–

TAMARA COMOLLI | Mikado Charm pavé bracelet in 18K rose gold, set with brilliant diamonds (total approx. 1.32 ct), CHF 9 900.– Bouton ring in 18K rose gold with brilliant diamond (approx. 0.25 ct), CHF 2 650.– | Bouton ring in 18K rose gold with cabochon-cut peridot (approx. 5.30 ct), CHF 3 300.– | Bouton ring in 18K rose gold with cabochon-cut amethyst (approx. 4.50 ct), CHF 2 650.– | Mikado Bouquet pendant in 18K rose gold set with brilliant diamonds (total approx. 1.20 ct), CHF 6 600.– | Mikado Flamenco pendant in 18K rose gold set with brilliant diamonds (total approx. 0.50 ct), CHF 3 300.–


138

EVENTS & NEWS BUCHERER GROUP

Milestone The expansion of the Bucherer Group continues. Bucherer enters the North American market with the acquisition of Tourneau LLC, the largest US watch dealer for high-quality watches. The integration of Tourneau LLC is a significant milestone and an important step that makes Bucherer the largest watch and jewellery retailer in the Western world.

C A R L F. B U C H E R E R

On a journey through time The Manero Flyback is a stylish traveling companion and ambassador of the city of Lucerne, home of watch manufacturer Carl F. Bucherer. In order to celebrate the cosmopolitan spirit of the chronograph and to be able to experience it one to one, the Carl F. Bucherer Manero Flyback World Tour 2018 kicked off at the beginning of April. True to the motto “With Lucerne craftsmanship around the world”, Carl F. Bucherer’s After Work Events are aimed at hedonists who have firmly anchored adventure, travel and lifestyle into their lives. B B u c h e r e r T h e M a g a z i n e — I s s u e 1-2 018


BUCH ER ER BOU TIQU E S

140

SWITZERLAND

7500 ST. MORITZ

20354 HAMBURG

LONDON SW1X 7LJ

6002 LUZERN

Via Maistra 17 Tel. +41 81 833 31 03

Jungfernstieg 25 Tel. +49 40 34 34 67

Schwanenplatz 5 Tel. +41 41 369 77 00

3920 ZERMATT

20354 HAMBURG

Rolex by Bucherer One Hyde Park 100 Knightsbridge Tel. +44 207 292 0345

4051 BASEL

Bahnhofstrasse 6 Tel. +41 27 967 53 53

Freie Strasse 40 Tel. +41 61 261 73 40

Bucherer Alsterhaus Hamburg Jungfernstieg 16-20 Tel. +49 40 34 06 88 60

AUSTRIA

8001 ZÜRICH Bahnhofstrasse 50 Tel. +41 44 211 26 35

80331 MÜNCHEN

1010 WIEN

3011 BERN

Neuhauser Strasse 2 Tel. +49 89 29 82 83

Kärntner Strasse 2 Tel. +43 1 512 67 30

Marktgasse 2 Tel. +41 31 328 90 90

1204 GENÈVE 45, Rue du Rhône Tel. +41 22 319 62 66

1201 GENÈVE 1, Quai Mont-Blanc Tel. +41 22 732 31 18

8060 ZÜRICHFLUGHAFEN

80333 MÜNCHEN

Airside Center Tel. +41 44 800 85 40

Residenzstrasse 2 Tel. +49 89 23 88 54 60

FRANCE

8021 ZÜRICH

90402 NÜRNBERG

75009 PARIS

Bucherer Jelmoli The House of Brands Tel. +41 44 211 88 18

Hefnersplatz 4-6 Tel. +49 911 205 170

12, boulevard des Capucines Tel. +33 1 70 99 18 88

GERMANY

UK

DENMARK

10117 BERLIN

LONDON W1A 1AB

1100 KØBENHAVN

Friedrichstrasse 176-179 Tel. +49 30 204 10 49

The Wonder Room, Selfridges 400 Oxford Street Tel. +44 207 318 3830

Bucherer Illum København Østergade 52 Tel. +45 33 18 28 38

3800 INTERLAKEN Höheweg 39, 43 and 45 Tel. +41 33 826 02 02

1002 LAUSANNE 1, Rue de Bourg Tel. +41 21 312 36 12

10719 BERLIN 6600 LOCARNO Piazza Grande Tel. +41 91 751 86 48

Kurfürstendamm 45 Tel. +49 30 880 40 30

40212 DÜSSELDORF 6900 LUGANO Via Nassa 56 Tel. +41 91 923 14 24

Königsallee 26 Tel. +49 211 32 80 83

Multergasse 15 Tel. +41 71 222 02 22

The Village Westfield London Ariel Way Tel. +44 207 292 1245

LONDON WC2E 8HD 60311 FRANKFURT

9004 ST. GALLEN

LONDON W12 7GD

Kaiserstrasse 1 Tel. +49 69 13 88 20

7 The Plaza Royal Opera House Arcade Covent Garden Tel. +44 207 952 2040

bucherer.com

A R R A N GE A N A P P OIN T M E N T W IT H T H E C O N CIERGE p o.s t / Bu c h - C o n t a c t

ISSUE 1-2018 IMPRINT Chairman  Jörg G. Bucherer

Head of Marketing Communication Projects  Nina Schlink

CEO  Guido Zumbühl

Project Manager  Sandra Keller

Chief Marketing Officer  Jörg Baumann

Art Direction  Mazarine

Head of Marketing Communications  Maria Porsche

Post Production  Burki Scherer AG

Director Jewellery  Matthias Heimberg

Still Life Photography  Ivo Müller

Chief Commercial Officer  Patrick Marc Graf

Still Life Retouching  Markus Graf

Bucherer Editor & Overall Project Lead  Stephanie Amstad

Printing House  werk zwei Print + Medien Konstanz GmbH

The next B BUCHERER THE MAGAZINE issue will be published in November 2018. All rights reserved. Reproduction, in whole or in part, is strictly prohibited without written consent. B BUCHERER THE MAGAZINE can accept no responsibility for the material within these pages. The items of jewellery illustrated are made of 750/000 gold. Prices subject to change without notice. Some product illustrations are larger than actual size to show details more clearly. The magazine was printed on FSC-certified paper.


#BornToDare

BLACK BAY


THE CELLINI MOONPHASE A unique interpretation of the cycle of the moon, combining classical elegance with a contemporary touch. It doesn’t just tell time. It tells history.

CELLINI MOONPHASE

B Bucherer The Magazine Issue 2018 / - CH en  

Our magazine contains details of a tempting selection of jewellery and watches as well as the highlights of the year.

B Bucherer The Magazine Issue 2018 / - CH en  

Our magazine contains details of a tempting selection of jewellery and watches as well as the highlights of the year.