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DFMWR


DFMWR

Back Cover


INDEX

DFMWR

touching the life of Soldiers and Families

1

DEMOGRAPHICS

touching the life of Soldiers and Families

3

ADVERTISING

touching the life of Soldiers and Families

5

SPONSORSHIP

touching the life of Soldiers and Families

9

This is an unofficial publication produced by Marketing, Advertising & Commercial Sponsorship Office Bldg. 136 Miles Loop Street Fort Buchanan, Puerto Rico 00934

DFMWR

• Telephone 787-707-3703/3711 • Fax 787-707-3715 • E-mail: mariana.urrutia@us.army.mil


DFMWR

DFMWR touching the life of Soldiers and Families


Fort Buchanan Directorate of Family and Morale, Welfare and Recreation

DFMWR

The Army Directorate of Family and Morale, Welfare and Recreation (DFMWR) is a comprehensive network of support and leisure services designed to enhance the lives of Soldiers, their Families, Civilian employees, Military Retirees and other eligible patrons. Over 250 employees strive to deliver the highest quality programs and services at Fort Buchanan from family, child and youth programs to recreation, sports, entertainment, travel and leisure activities. DFMWR exists because the U.S. Army is committed to the well-being of the community of people who serve and stand ready to defend our Country.

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DEMOGRAPHICS

Demographics touching the life of Soldiers and Families


Fort Buchanan is an energetic military installation with a primary focus of meeting the needs of all. It serves and supports Active Duty, Reserve, National Guard, Air Force, U.S. Navy Reserve personnel, Department of Defense Civilians, Veterans, Retirees, and Military Family members. The installation also supports federal agencies stationed in Puerto Rico and the U.S. Virgin Islands.

* Sources: 2010 Other Surrounding Population Report COP Buchanan Roll Up

NOTE: An average of 160,000 vehicles enter the installation monthly based on statistical data from traffic control at the installation’s gates.

DEMOGRAPHICS

Fort Buchanan Demographics

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ADVERTISING

Advertising touching the life of Soldiers and Families


Paid Advertising Program

Reach your Military community through DFMWR’s Advertising opportunities! Our program allows you to communicate your company’s message reaching thousands of community members: Soldiers, their Families, Reserve Components, Allied Forces, Students, Retirees and Civilian Employees.

Advertising Package

$

4,000.00

All On-post Advertising Medias for One Year (Banner, Publication, Web banners and Electronic Displays)

Web Advertising

www.buchananmwr.com DFMWR’s web site is the primary communication tool at Fort Buchanan. It is a compilation of all current Fort Buchanan’s DFMWR programs, activities and events. Web site banners can be hyperlinked to your web site to drive traffic.

Web site: One month $250.00 Three months $625.00 Six Months $1,200.00 One Year $2,000.00

ADVERTISING

Mega Ad

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On Post Advertising

Our on post advertising locations are strategically chosen based on high visibility and traffic, both vehicle and pedestrian. Fort Buchanan has an average monthly traffic of 160,000 vehicles and more than 3,000 visitors per week.

Banners

Banners are placed at traffic intersection on main roads of the installation. Advertising fence on Depot Road is situated next to highly visited facilities like the tennis courts, picnic areas and Banco Popular. The stop light gives vehicles enough time to read the messages from a reasonable distance. Banner size 7’ width by 5’ height (banner must be provided by advertiser, DFMWR can print banner for an additional cost subject to approval).

ADVERTISING

Banners

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One month Three months

$250.00 $625.00

Six months One year

$1,200.00 $2,000.00


Live & Explore DFMWR Events and Information Guide DFMWR Live & Explore is a full color monthly publication with a circulation of 8,000 copies. It highlights DFMWR’s program offerings, ongoing activities and special events that compose the social and recreational life of Fort Buchanan. Live & Explore is distributed Island wide to all military related facilities.

Full page (11”h x 10”w) $700.00 Half page (5.25”h x 10”w) $500.00 1/4 page (5.25”h x 5”w) $250.00 Horizontal Banner (2.5”h x 10”w) $250.00 Classified Section (text 40 words and one picture) $25.00 Discounts available in agreements for three+ months

Electronic Billboard

One week One month

One billboard

Two billboards Three billboards

$100.00

$250.00

$300.00

$300.00

$350.00

$450.00

* Artwork must be provided by advertiser

ADVERTISING

Digital Billboards have brought outdoor advertising to a whole new level at Fort Buchanan with the latest eye-catching technology and immediate message changes. Billboards are located at Fort Buchanan’s top locations with remarkable visibility from all angles; #1 – Golf Course by Road 165 Gate Entrance and #2- Gas Station by Road 28 Gate Entrance, #3 – AAFES Main Parking Entrance.

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SPONSORSHIP

Sponsorship touching the life of Soldiers and Families


Commercial Sponsorship Program DFMWR offers various sponsorship opportunities which benefit the Army community as well as increase your company’s visibility within the Military market. Commercial Sponsorship & Advertising revenues are used to support vital DFMWR programs and events at Army installations including Childcare, Fitness and Recreation opportunities for Soldiers and their Families.

Sponsors benefit from: • Access to Military Market • Display of products, sampling and signage • Opportunity to introduce new products to the community • Reinforced brand recognition and loyalty • High profile visibility • Opportunity to participate in various events/programs • Advertising on-post *Commercial Sponsorship Packages available for your Company’s specific needs

SPONSORSHIP

Our mission is to create a positive partnership between government and the private sector. This program is designed to meet your business goals while fulfilling our program needs. Sponsors have a wide variety of events and programs to choose from to effectively target their demographics and showcase products and services. Sponsorship can support in full or partial financially and /or with goods and services (in-kind).

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Post Wide Special Events

Sponsorship cost: $1,000.00 per event Sponsor Benefits • 10’ x 10’ exhibit space on-site • Opportunity for attendee data collection via approved forms • Signage at event • Sponsor name or logo in event promotional materials • Stage mentions during event • To provide prizes for drawings

4th of July Independence Day Celebration

Fort Buchanan’s largest event of the year. This family friendly outdoor event consists of live entertainment, carnival rides, games, food and beverage kiosks, and a spectacular fireworks finale. Military Community from the entire Island participates of this unique celebration. Date: July 4th Place: PX Exchange Parking lot Time: 3:00 pm Attendance: 6,000

SPONSORSHIP

Holiday Celebration

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Fort Buchanan’s Holiday Season kick-off event. We start the afternoon with a Holiday Parade featuring Santa and the Three Kings greeting the community. The Antilles High School Choir and other live entertainment provide musical backdrop. This Family oriented outdoor event consists of rides, food and beverage kiosks, variety of inflatables and outdoor skating rink. Date: December Place: Community Club Parking Area Time: 4:00 pm Attendance: 1,500


Facility Special Events Sponsor Benefits

• 10’ x 10’ exhibit space on-site • Sponsor name or logo on event promotional materials • Stage mentions during event • Opportunity for attendee data collection via approved forms • To provide prizes for drawings

Explosive Wheels Auto Show

SPONSORSHIP

Sponsorship cost: $800.00 At Fort Buchanan’s Auto Show, the Army community gets a first hand look at the Automotive Industry’s trends, products and demos. Date: June Time: 11:00 am Place: Automotive Skills Center Attendance: 500

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Armed Forces Day

Sponsorship cost: $500.00 May is designated by the Department of Defense as the month to honor Men and Women who protect our Country and defend our Freedom. At Fort Buchanan, all branches of the Armed Forces are honored with a Run. Runners from the Armed Forces Troops, Cadets, Veterans and Civilians run two miles across the base led by the Garrison Commander. Date: May Place: Caba単a Picnic Area Time: 6:00 am Attendance: 500

SPONSORSHIP

Fitness Month

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Sponsorship cost: $500.00 Fitness Month to showcase the benefits of a healthy lifestyle. Health and fitness representatives will talk about prevention, awareness and exercise trends. Entertainment for the whole family. Date: May Place: Sports & Fitness Center Attendance: 300


Annual Programs

Better Opportunities For Single Soldiers (BOSS) A dynamic Department of the Army program that single Soldiers can participate in to enhance their quality of life, contribute to their community through Community Service activities, and assist in the planning and execution of their own Recreation and Leisure events. The BOSS program focuses on the Department of the Army active duty single Soldier, but BOSS activities are open to all DFMWR patrons to include the National Guard, Army Reserve, other branches of service, Department of Defense Civilians, Foreign Service members and geographical bachelors. BOSS program participants are between ages 21 to 40.

SPONSORSHIP

Annual sponsorship cost: $1,500.00 Sponsor Benefits • Sponsor name or logo on all promotional materials • Promotions and sampling – subject to approval • Stage mentions during events • Opportunity for attendee data collection via approved forms • To provide prizes for drawings

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Sports and Fitness Annual sponsorship cost: $1,500.00 Provides Fort Buchanan a variety of recreational programs. The 17,000 sq. ft. center is equipped with its own racquetball, basketball, volleyball and tennis courts on base. The cardiovascular and weights area are equipped with top of the line machines and it offers group fitness programs with the latest techniques. Services include lockers, showers and saunas.

Runs

Four major runs are scheduled throughout the year for Active Duty, Federal, DoD employees and their Family Members with attendance of 100 runners per race. March: St. Patrick’s 10K Run August: Perimeter 5.2 mile Run May: Armed Forces Day Run November: Turkey Trot 6 mile Run

SPONSORSHIP

Army Ten Miler Fort Buchanan Team

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Starting in January of each year, the Sports and Fitness Program invites all interested active duty community members to participate in training sessions for the Army Ten Miler held in Washington, DC every October. This group trains under the supervision of a volunteer coach who monitors the progress of the group members. A final tryout is held in June to determine which eight members will comprise the Fort Buchanan Team. The criteria used are based on best run times and their attendance to practices.


Fort Buchanan Community Club & Conference Center Annual sponsorship cost: $1,500.00 The Community Club and Conference Center serves as the cornerstone for the Directorate of Family and Morale, Welfare and Recreation. The facilities are transformed for various events throughout the year: New Year’s, Valentine’s Day, Easter Sunday and Mother’s Day to name a few. It is also the site for many Garrison events. Weekends are witness to many Weddings, Quinceañeros (Sweet Fifteen) and other Social Events. Annual Events: February: Super Bowl Party May: Retiree Appreciation Day February: Valentine’s Dinner October: Hispanic Heritage Celebration April: Earth Day October: Halloween Spooktacular

Annual sponsorship cost: $1,500.00 State of the art facility with 18 lanes certified by the Pro Bowlers Association. It offers a variety of adult mixed leagues that run year round and a junior program for children ages 6 to 21. Group activities such as corporate parties and birthdays are common place at the Bowling Center. Annual Events: August: Island Wide Anniversary Tournament

SPONSORSHIP

Fort Buchanan Bowling Center

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Child, Youth & School Services (CYSS) Annual sponsorship cost: $1,500.00 CYSS provides quality child development options to reduce the conflict between parental responsibilities and unit requirements. It offers the Military community quality appropriate child and youth programs that are affordable, accountable, and available through a seamless delivery system.

Month of The Military Child

SPONSORSHIP

April has been designated by the Army as Month of the Military Child. The intention of this campaign is to recognize Military children for the challenges they face as part of a Military Family. Events are held at the installation’s schools and at all Child, Youth and School Services facilities. They consist of educational seminars for parents and youth, sport events, recreational activities for children. The Month Celebration begins with the:

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Month of the Military Child Kick-off Event

Date: April Time: 3:00 pm Place: CabaĂąa Picnic Area Attendance: 350


Youth Sports Program offers opportunities for children ages 4 to 18. It encourages activities that promote social interaction, personal development, nutrition, health, recreational and instructional skills. Sports activities are provided by trained staff and volunteer coaches.

Sport Seasons: 200 players per sport

Fun Runs:

One mile races to celebrate holidays and special Military occasions. 100 participants per race

February - March: Volleyball March – May: Baseball March: Leprechaun Fun Run September – November: Basketball May: Pursuing Victory with Honor November – January: Soccer October: America’s Armed Force Kids November: Turkey Fun Run

Annual sponsorship cost: $1,500.00 Fort Buchanan’s Library provides the Military community effective professionally directed services and current, retrospective and authoritative multimedia materials. The Library also provides mission support to activities and installations, to complement specialized collections in other Army libraries and to stimulate the use of library resources. April: Library Open House Attendance: 250 Every Month: Story and Craft Hour Attendance: 50

SPONSORSHIP

Post Library

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Golf Course Annual sponsorship cost: $1,500.00 First Class Golf Course consistent with the established standards of the United States Golf Association (USGA). The nine-hole course provides an 18 hole round of over 6,300 yards with a rating of 72 and a slope of 128. It has everything you might need to play a round; electric carts with GPS, pull carts and rental clubs. The driving range is available with nine hitting stations along with practice greens, bunkers and a five hole par three practice course. A Snack Bar and Pro Shop are open daily offering service to golf enthusiasts.

Last Friday of the Month: End of the Month Madness Monthly Themed Tournaments

SPONSORSHIP

Water Spout

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Annual sponsorship cost: $1,500.00 The only year-round aquatics center on a U.S. Army base. The facility has a pool from zero to four feet deep with an octopus ride, lilly pads, net crossings and water slides, both open and closed. Deck and shade areas with lounges and picnic tables are available. Professionally trained life guards are on duty at all times. Water aerobics and swimming lessons are offered year-round. The facility is available for private events and birthday parties.


Platinum Sponsor

$

12,000.00

Gold Sponsor

$

9,000.00

Silver Sponsor

$

6,000.00

Bronze Sponsor

$

4,000.00

All Sponsorship Events and all On-post Advertising Media (Banner, Publication, Web Banner and Electronic Displays)

All Post Wide and Special Events, Three Annual Programs and Three selected On-post Advertising Medias

All Post Wide and Special Events, Two Annual Programs and Two selected On-post Advertising Medias

All Post Wide Events, Two Annual Programs and Six Months on Two selected On-post Advertising Medias * One year agreements

SPONSORSHIP

Special Packages

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DFMWR


Sponsorship Guide 2011