THE SPARE PARTS DEPARTMENT IS :
S Y E T I I R L I O I PR M A F N NA
- More than 550 technical articles, which are often difficult to sell. - A type of product that requires excellent technical knowledge from sales teams. - A gold mine for complementary sales - A solid margin that can be used to FUND innovations for our bikes, a low-margin item. This department is strategic for B'Twin for its profitability potential: â‚Ź1 invested in stock offers a return of â‚Ź6 in margins!
CE
TE IN LS A M TOO &
A loyal customer base, because these customers come back
SA
D
E DL
S
4,4 times
=
47% DU CA
IN
NE
R
B TU
ES
more often than general B'Twin customers