Page 1

WITH THIS GUIDE, PERFORM

+15

%

TURNOVER

CONTACTS BTWIN FRANCE

NICOLAS BORDELOUP nicolas.bordeloup@btwin.com RENAUD GATINET renaud.gatinet@btwin.com

E H T

K O R TS

A ON P O E TI 17 R B PA TA 0 S AN T 2 L OU P IM LAY


E H T

M A E T

CONTACTS BTWIN FRANCE

THE SPARE PARTS TEAM IS A TEAM OF 8 DEDICATED INDIVIDUALS COUNTING ON YOU AND YOUR TEAMS FOR A SUCCESSFUL 2017!

NICOLAS BORDELOUP nicolas.bordeloup@btwin.com RENAUD GATINET renaud.gatinet@btwin.com

We now have a 100% dedicated Spare parts team to better address your questions and expectations OUR TEAM - 2 product managers - 2 retail suppliers - 1 merchandiser - 1 image leader - 1 designer - 1 packaging engineer - And a team of components engineers


ED

O IT

L A I R

The entire parts team worked hard to put together this book that I hope will help you see the potential of this department that boasts a 40% margin and generates 30% of B'Twin's volumes. In 2016, we visited nearly fifty stores and took all your feedback to heart. Our aim is to provide maximum solutions to your requests inspired by customer feedback. During our visits, we also noticed significant differences in layout quality. Properly implemented layouts average 16% higher turnover. Why are the layouts not being followed properly? We often find that the issue stems from a misunderstanding of the CAD plan, as all the teams we visited were highly focused on quality. This book should be useful and help you maximise the potential of this department. If you and your team apply the guidelines throughout these pages, we promise your business will reap the benefits!

INNER TUBES MAINTENANCE THE HIGHEST MARGIN RATIO FOR B'TWIN that contributes to funding our future innovations and long-term expansion

S T N E T N O C

& TOOLS

TYRES MTB TREKKING / CITY ROAD JUNIOR

SADDLES STEERING BRAKING

DRIVE TRAIN ROAD PEDALS MTB / CITY PEDALS


TO

E H T

E G

N E L L RI A CH G N SI

the best implemented plan of the

SADDLE family

(100% CAD) plus the best increases for the Saddle family PRIZE TO WIN

A B'TWIN TOOL SET WITH THE NEW B'TWIN WORKSHOP STAND*

* Between 01/07 and 27/08 year-on-year. 1 prize per permanent contract from the Cycling department. * Draw will take place on 29/08/2017 at 10am

0 2 S

… 7 1 the best implemented plan of the

INNER TUBE family (100% CAD) plus the best increases for the INNER TUBE family À GAGNER :

CH

A CH

1

EN LL

GE

2

GE EN L AL

UN 340 MTB*


BE

E M O C

S W T D N R E N A A O N P I … E P E R A P TH AM S E CH TH OF

T U O Y LA

+

A PRIZE DRAW

among the stores that follow the CAD 100% for the SADDLE and INNER TUBE families** PRIZE TO WIN

A DAY WITH THE SPARE PARTS TEAM AT THE B'TWIN VILLAGE - Site visit - Lunch at a local pub - Visit to the Roubaix velodrome and a ride around the track - Official B'Twin outfit (jersey, tights, bib) and a pair of B'Twin shoes.

HOW TO PARTICIPATE?

Send a photo of your Saddle and Inner Tube layouts

BY 15 JUNE 2017

to nicolas.bordeloup@btwin.com + nicolas.voeten@@btwin.com with the subject :"Layout challenge"


THE SPARE PARTS DEPARTMENT IS :

S Y E T I I R L I O I PR M A F N NA

- More than 550 technical articles, which are often difficult to sell. - A type of product that requires excellent technical knowledge from sales teams. - A gold mine for complementary sales - A solid margin that can be used to FUND innovations for our bikes, a low-margin item. This department is strategic for B'Twin for its profitability potential: â‚Ź1 invested in stock offers a return of â‚Ź6 in margins!

CE

TE IN LS A M TOO &

A loyal customer base, because these customers come back

SA

D

E DL

S

4,4 times

=

47% DU CA

IN

NE

R

B TU

ES

more often than general B'Twin customers


MULTI IMPLANTATION = BOOST YOUR TURNOVER!

N -O N I L- L AL 0 M 50

E

D AD S L R GE VE O C

LE LT MU 0 10

O ITO

FLAGSHIP

PRODUCTS

L

B MT UBE " T .5 27 NER IN

KI IKE NG B I 0 50 EAN L C

KEEP A CLOSE EYE ON THESE PRODUCTS!

T

CHECK YOUR STOCK LEVELS WEEKLY

L OOCK T RE PA TY TRI-

A

5 IN E A R RR Y TE TB T L L M

E UR Y T A NC PR PU IR S PA RE

+ CT RE E T Y ROAD T P T O SIS R RE

IN

N

26 AC BE TU ER


TRY

T A TR

P IM

L

BLOC 1

S

N O I AT Y T N G A E

INNER TUBES

LUGGAGE

MAINTENANCE & TOOLS

R1 R2 R3 0,30 0,60 1,35

R1 R2 R3 0,60 1,50 2,60

SADDLE / FRAME / HANDLEBAR

LIKE OR CONTACT

5261

5211

LINEAR METRES

NICOLAS BORDELOUP nicolas.bordeloup@btwin.com or RENAUD GATINET renaud.gatinet@btwin.com

BRAKING

DRIVE TRAIN

R1 R2 R3 0,80 2,00 2,80

R1 R2 R3 0,40 0,90 1,20

R1 R2 R3 0,40 0,90 1,20

R1 R2 R3 0,60 1,00 1,40

1782

STEERING

5126

SADDLES

5365

5114

BLOC 2

CUSTOMER FLOW

JUNIOR TYRES

R1 R2 R3 1,00 2,00 2,50

R1 R2 R3 1,00 2,00 2,50

R1 R2 R3 0,50 1,00 1,50

INSERT ALONGSIDE THE FOOTWEAR LAYOUT!

ROAD PEDALS

5378

ROAD TYRES

5085

R1 R2 R3 1,00 3,00 4,00

TREKKING/CITY TYRES

5167

5363

MTB TYRES

12012 5362

BLOC 3

BLOC 4

R1 R2 R3 0,20 0,40 0,50

MTB / LEISURE PEDALS

659

5464

BTWIN FRANCE

R1 R2 R3 0,80 2,50 2,50

R1 R2 R3 0,20 0,40 0,50


T ! E G ES R O AL F T 1S ' N + O R D U YO

38,99%

SPARE PARTS

.P O . T

MARGIN 2016

25,66

BTWIN

E

LY I AM F R 4,5

ROAD TYRES

TYRES 2%

%

STEERING

INNER TUBES

6,5%

8,5%

%

JUNIOR

TREK/CITY TYRES

21%

DRIVE TRAIN

7%

MAINTENANCE

13%

BRAKING

7%

ROCKRIDER 340 BASKET:

SADDLES

MTB TYRES

€199

99

8,5% PEDALS

13%

9%

MARGIN:

+1 SALE BASKET:

€2696

€15

+

T.O. PER WEEK

K€

+

80%

100

IN SUMMER 80

2000

60 1500 40 1000

+

20

X2

500

0%

-20

SEMAINE 1

10

20

30

40

50


OUR GOAL: DEVELOPING PRODUCTS THAT ARE:

N I W R T E B RE N TY ESIG D

1

EN

...Easier for our customers to use so that our spare parts range is as desirable as possible and EXCLUSIVE at some point in the future!

INDEPENDANT LABORATORY WHEEL ENERGY

LISTEN TO NEEDS + SPECIFICATIONS

N GI

...Easier to choose (demo videos, foolproof merchandising)

WHEELENERGY.COM

EE

R

2

4

TYRE DESIGN

PRODUCTION

SIG DE

NE

R

3 PROTOTYPING + LAB TESTING

W BT

IN

P

T RO

OT

Y

PIN

G

LA

B


T S E TH

Y R O

FLASH O DE RE I V TI E TH E EN H TC E THS A W SE ES TOROC P

Decathlon began designing exclusive tyres in 2000 for its bicycle brand (called Decathlon Cycle at the time).

Since 2012, B'TWIN decided to enhance its mastery of tyre design to offer its customers quality, high-performance tyres at the best price. To do this, various studies were carried out to understand the impact of the tyre design and structure on the main product benefits: - Grip/traction on wet terrain on straights and turns - Performance - Puncture resistance - Vibration dampening - Lifetime - Low weight Today, B'TWIN has a complete understanding of these issues to take its mastery of components to the next level and offer ever better products at the best price!

l Khalkri E d a u o a J ee es Engin

Tyres &

Tub

ER TT B E A W L N GY T ONER S TE E N EL IO HE T AC E W TR TH BY

RA

IN

ME !


RANGE 1

TUBES 5464- INNER

A

!

5

ALL SHELVES ARE ANGLED AND PLACED ON RACK BRACKETS

E

C

B 1

!

DOUBLE THREADED SHELF STOPS FRONT AND BACK!

Range 2 and 3 inner tube layouts have the same layout metres.

CUSTOMER FLOW

IF YOUR STORE IS R2, MOVE TO R3

to give your customers maximum availability on an essential consumable


Angled shelves with separators for an easy facing

A

Based on the commercial policy: Shelf for double road or trekking/city implantation

Straight shelves to create a break in the layout and promote range escalation.

CHECK

LIST

E

C D

4

6

B

The large centre POS signage is in place. (to be printed locally. Questions? > nicolas.bordeloup@btwin.com) The "How to choose buyer's guide" for inner tubes is in place: A4 format for R1 and A3 format for R2/R3.

H

Shelves for standard inner tubes are angled with a double stop at the front and back to prevent tubes falling.

3

2a 2b

All shelves are in place in the layout with the narrow edge in front and the wide edge at the back.

F

!

7

NOTE: Old shelves with two wide edges are not compatible with current shelf spacing guidelines

Tyre tools are displayed with first price product. If your store is R3, the XL and standard tyre tools are also displayed here. IF POSSIBLE, DISPLAY PUNCTURE REPAIR PACKS OVER 1 FULL LAYOUT METRE instead of 50 cm to facilitate range escalation and increase your average basket

G CUSTOMER FLOW

Place the tyre tool with the first price products for improved visibility

R3 only XL tyre tool and standard tyre tools are displayed here as well.

R3 only Separate the BMX inner tubes (do not leave them with children's inner tubes)

For 2-packs of puncture repair sprays

i

NOTE: A non-referenced self-stocking facing solution is available from â‚Ź1200. If your operations manager approves and you would like to order one, get in touch! SEE BACK OF COVER

INNER TUBES

RANGES 2& 3

Place baskets behind the first technical price for storage


NEW!

16" 20" 24" 26" x 1.2/1.5 SCHRADER 35mm SCHRADER 35mm SCHRADER 35mm SCHRADER 35mm 8311088

8311089

8311092

8311080

26" x 1.7/2.2 PRESTA 35mm 8311105

26" x 1.7/2.2 SCHRADER 35mm 8311091

26" x 1,7/2.2 700 x 18/25 ANTIPUNCTURE PRESTA 48mm SCHRADER 35mm 8311082 8009080

1ER PRIX

27,5" x 1.9/2.2 PRESTA 48mm

8328070

29" x 1.7/2.2 PRESTA 48mm

8320817

8311104

29" x 1.7/2.2 650 x 28/42 A&B SCHRADER 48mm PRESTA 35mm 8311106

8311100

X2

26" SCHRADER

8311101

PREVENTIVE SPRAY STOP SET OF 3 TYRE SEAL PUNCTURE BIKE LEVERS YELLOW 8125019

2579307

TECHNIQUE

700 x 18/25 PRESTA

3314575

700 x 25/32 PRESTA 48mm

1278315

8047839

KIT REPAIR 100 1779640

1ER PRIX

TECHNIQUE

27,5" x 1.9/2.2 SCHRADER 48mm

700 x 18/23 ULTRA LIGHT PRESTA 60mm

NEW!

NEW!

X2 700 x 35/45 SCHRADER 48mm

8243100

8311102

700 x 35/45 PRESTA 48mm

KIT REPAIR 500

8311103

RANGE 2

PATCHS NO GLUE 100

8085468

KIT REPAIR 900

8369271

NEW!

8297931

NEW!

1ER PRIX TECHNIQUE

27,5’’ PRESTA

X2

8387005

12" ANGLED VALVE SCHRADER 35mm

14" SCHRADER 35mm 8311085

14" PRESTA 35mm 8311086

16" PRESTA 35mm

20" PRESTA 35mm

8311087

8311083

8297920

26" x 1.2/1.5 PRESTA 48mm 8298286

20" x 1.7/2.2 24" ANTIPUNCTURE PRESTA 35mm 8311090 SCHRADER 35mm

24" x 1.7/2.2 ANTIPUNCTURE SCHRADER

8311097

26" x 2.2/2.5 REINFORCED SCHRADER 48mm 8297921

26" x 1.7/2.2 ANTIPUNCTURE presta 48mm 8298939

27,5" x 1.7/2.2 ANTIPUNCTURE PRESTA 60mm

29" x 1.9/2.5 ANTIPUNCTURE PRESTA 60mm

8345620

650 x 18/25 PRESTA 35mm

700 x 18/25 PRESTA 80mm

8311099

8345621

REPAIR CAN+ EASY NO PUNCTURE FIXATION SEAL

8311111

8389041

700 x 28/35 ANTIPUNCTURE PRESTA 48mm

8311095

700 x 35/45 ANTIPUNCTURE SCHRADER 35mm

8328486

8311096

8369272

NEW!

NEW!

KIT RÉPARATION + MULTITOOL 8332903

8196134

GLUE FOR PATCH

RANGE 3

8242720

700 x 22/23 MICHELIN LATEX PRESTA 60mm KIT REPAIR UNIVERSAL 8351379

2 ANTI FLAT RUBBERS MTB 8299221

NEW!

NEW!

12" PRESTA 35mm 8311084

20" 1 3/8 BMX PRESTA 8388641

600 x 23/28 PRESTA 35mm 8311098

26" x 1.5/2.2 SCHRADER 8180912

27,5" x 1.9/2.6 PRESTA 8360643

26" x 1.9/2.6 ANTIPUNCTURE PRESTA 40mm

27,5" x 1.9/2.6 ANTIPUNCTURE PRESTA 40mm

8382738

NEW!

NEW!

OPE CO RANGE5

5464- INNER TUBES

RANGE 1

29" x 1.9/2.6 ANTIPUNCTURE PRESTA 40mm

8382736

8382737

NEW!

NEW!

NEW!

NEW!

SPRAYS STOP PUNCTURE X2 BIKE 8298279

EXTENSION VALVE 60mm 8387208

700 x 18/25 ANTIPUNCTURE PRESTA 60mm 8336456

ANTI FLAT ZEFAL 700/27.5 8387214

ROAD PUNCTURE REPAIR CAN 8038061

TUBELESS REPAIR KIT 8332904

NO PUNCTURE SEAL FOR TUBELESS READY 8389027

PROTECT AIR 1L 8363393

TYRE LEVER XL BIKE HAND YC 3125 8359480

MOUNT AND DISMOUNT TYRE 5577 8387209

INNERTUBE X2 27,5 8360900


4

CITY/ TREKKING

COMMERCIAL POLICY R2/R3

1

3

A5

POS

R2/R3

FORMAT & RANGE for each POS signage are indicated next to reference

2b

INNER TUBES

2a

A3 R2/R3

ROAD

COMMERCIAL POLICY

R2/R3

7

A6 R3

R1

5

A3/2

6

A3 R2/R3

R1

POS CHECK

R1 : 1 + 5 R2/3 : 2a + 3 + 2b

TO BE PRINTED BY YOUR LOCAL PRINTER! AKILUX OR PP 700 STIFF HOLDERS

LIST 4 + 6 +7

according to commercial policy


B 4 2 3

RANGE 2

RANGE 1

& TOOLS 5261- MAINTENANCE

C

7

B

8 6

11 12 13

E

3

9

10

E

D CUSTOMER FLOW

C

5

D CUSTOMER FLOW

4


Colour code to place on shelves based on the centre POS signage

CHECK

B C

6

LIST

8

4

5

3

10 13

16

All maintenance products are on the upper section of the CAD (1.35 m from the ground) Only the maintenance kit is not affected because it is in plastic

Each shelf with maintenance products has one repeater matching the A3 POS signage

12

9 Ranges 2 and 3 have usage segmentation POS signage with the tools.

14

A

Tool segmentation to clarify usage

15

CUSTOMER FLOW

E

Maintenance kit. Plan to have several other displays outside the department!

D Workshop stand section. Ideally, plan to have a demo product near the layout. Demos considerably increase T/O!

Repeat exposure: You have multiple displays of (at least) the bike maintenance kit and 500 multi-tool kits outside the family

MAINTENANCE & TOOLS

RANGE 3

Maintenance product section at the top for safety.


RANGE 1

OIL SPRAY BIKE 5595884

CLEANING KIT 500 8299114

ALL-IN-ONE 100ml 8315456

ALL-IN-ONE BI POSITION 8323741

NEW!

NEW!

CASSETTE PULLER SHIMANO HG 8351088

TEFLON GREASE DEGREASE TUBE SPRAY 8344430 5595825

MULTITOOL 100 BLACK 8386669

MULTITOOL 500 8386667

NEW!

BIKE TOOL BOX 500 8379660

OPE CO RANGE 5

ALL WEATHER OIL TEFLON 8299115

KIT CLEANING 11 G CHAIN TOOL BRUSH 500 8298195 8315960

RANGE 2

NEW!

PRO TOOL BOX

OIL BOTTLE 8236943

SPOKE WRENCH 8350527

WORK STAND 500 8381233

CHAIN CLEANER 8384766

PRESSFIT BB INSTALLATION TOOL

8388637

MULTITOOL TOM 18 8162575

8388634

NEW!

W15

W22

W26

W40

+

+

+

ALL-IN-ONE DEGREASE SPRAY + CLEANING SPRAY + 33% FREE 8364010 8270486

ALL-IN-ONE 500ml + 100ml 8315455

OIL SPRAY + 25% FREE 8298987

ALL-IN-ONE 500ml + 100ml 8315455

NEW!

NEW! NEW!

CHAIN DEGREASER 8384955

TEFLON OIL SPRAY 900 5182709

WD-40 MULTI-FUNCTION SPRAY 350ML 8248440

BIKE CLEANING SPRAY 8299129

OIL AND DEGREASING KIT AEROSOL 5595892

MULTITOOL 900 8385878

NEW!

NEW!

MULTITOOL C1 500 8386668

MULTITOOL COMPACT 8246924

TOOL BOX 900 8381080

HOLLOWTECH PLUG TOOL 8328600

DYNAMOMETRIC KEY 8386793

NEW!

CHAIN WHIP 8309913

RANGE 3

& TOOLS 5261- MAINTENANCE

WEB

NEW!

MASTER CHAIN LINK PLIER 8352339

CRANKSET PULLER 8350528

TOOL BOTTLE 500ML 8123841

TOOL BOTTLE 750ML 8324324

NEW!

CABLE CUTTER HOLLOWTECH SIS-STI CARTDRIDGE BEARING 8352340 PULLER 8309906

6 ALLEN KEYS 8380989

FREEWHEEL PULLER 8351087

TOOL BOX 100 8380988

NEW!

1-11 GEAR 3 IN 1 PEDAL CHAIN TOOL 900 KEY 8351521 8379659

CARTRIDGE BEARING PULLER 8350529

NEW!

MULTITOOL 18-IN-1 + CO2 BT393 8386799

WHEEL CONE SPANNER 8309904

WORKSHOP FOOT ELITE TEAM 8214672

TORQUE WRENCH 8840 MBVR 8358537

NEW!

NEW!

Y KEY HEX 8380987

CHAIN TESTOR WORK FOOT TACX 8351086 SPIDER TEAM 8242726

WD40 DRY LUBRICATE 8328145

DISK CLEANING SPRAY 400ML 8348136

FOLDABLE BIKE RACK 8358556

ROTOR TRUING FORK 8385877

NEW!

BIKE SHAMPOO 24 TOOLS IN + SPONGE ONE 8387746 8351469


FORMAT & RANGE for each POS signage are indicated next to reference

2

28.5 x 5.5cm R1

3

28.5 x 5.5cm R1/R2/R3

4

28.5 x 5.5cm R1/R2/R3

5

28.5 x 5.5cm R2/R3

7

9

8

A3 R1

A3 R2

11 A6 R2

12 A6 R2/R3

14 A6 R3

15 A6 R3

A3 /2 R2/R3 16 A5 R3

6

28.5 x 5.5cm R2/R3

10 28.5 x 5.5cm R2/R3

POS

R1 : R2 : R3 :

CHECK

2 + 3 + 4 + 7

LIST

3 + 4 + 5 + 6 + 8 + 9 +

10

+

11

+

12

+

13

3 + 4 + 5 + 6 + 8 + 9 +

10

+

12

+

13

+

14

+

15

+

16

13 A6 R2/3

MAINTENANCE & TOOLS

POS


16

14 15

B

RANGE 2

RANGE 1

TYRES 5363- MTB

A

D 6

F 14 8

2

+ + + + + + +

CUSTOMER FLOW

C

A

CUSTOMER FLOW

11

1 15

B

9

3

12


Add-on sales to update based on commercial campaign

100% POS on tube pegs and half A3 at 31 height

100% of the 26" range

100% of the 29" range

C

A

E

D

6

F 14 8

11

B 15

9

10

4

5

CUSTOMER FLOW

100% of the 27.5" range

7

13

MTB TYRES

RANGE 3

We want to strengthen our image as a "Tyre designer". Posting POS advertising is extremely important for our future business!


MUD

NEW!

DRY 1 26" x 2

ALLTERRAIN 5 ALLTERRAIN 9 SPEED BLACK 26" x 2 27.5" x 2.1 8299590

8299416

RIGID

8328427

RIGID

ADHESIVE RIMPTAPE 12 to 29”

COUNTRY TRAIL 26" x 2

COUNTRY MUD 26" x 2 8004926

8303004

RIGID

8386089

OPE CO RANGE5

RANGE 1

MIXED

DRY

W15 OPCO MTB

X2 WILDGRIPR 26" x 2.1 (27,5 WEB)

MIXED W22

X2

RANGE 2

NEW! ALLTERRAIN 5 SPEED 27,5" x 2.2

DRY 9 TLR 27,5" x 2.0

NEW!

COBRA TLR 26" x 2.1

WILDGRIPR 26" x 2.1

WILDGRIP R 27,5" x 2.25

8329611

MTB QUICK RELEASE

8284598

5620706

RIGID

NEW!

NEW!

8171728

NEW!

GILA TLR 26" x 2.1 (27,5 WEB)

NEW!

COBRA TLR 27,5" x 2.1

ROCK 2 26" x 1.95

TORO 26" x 2.15

RIGID

RIGID

8386162

8386161

8095116

GILA TLR 26" x 2.1

GILA TLR 27,5" x 2.1

8386163

8386164

ALLTERRAIN 9 SLICK RESIST PUNCTURE PROTECT 26" x 2.1 8361401

MIXED

RIMTAPE 26" ET 27,5"

8361096

8386246

8386160

NEW!

NEW!

ALLTERRAIN 9 TLR 26" x 2.1

W33

X2

8328431

NEW! TORO 26" x 2.1 (27,5 WEB)

RANGE 3

TYRES 5363- MTB

DRY

ALLTERRAIN 5 GRIP 26" x 2.1 8362649

RIGID NEW!

TORO TLR HS 26" x 2.1 8387293

MUD 1 26" x 2.0 8386175

RIGID NEW!

TORO TLR HS 27,5" x 2.1 8329836

ALLTERRAIN 5 SPEED 29" x 2.1

WILDGRIP R 29" x 2.1 8329613

TAIPAN TLR HS 26" x 2.1 8360326

TAIPAN TLR HS 27,5" x 2.1

RESIST 9 SLICK PROTECT + 27,5" x 1.2

8360327

8386247

MUD

FLAB KIT 8367202

8386042

RIGID

NEW!

NEW!

WEB

NEW!

TORO TLR HS 29" x 2.1 8329825

ALLTERRAIN 9 SPEED 29" x 2.1 8328674

WILDROCK REiNFORCED TL 26" x 2.4 8125021

ALLTERRAIN 9 GRIP TLR 27,5" x 2.1 8386245

ALLTERRAIN 9 TUBELESS CORK GRIP TLR 8206174 26" x 2.1 8386244

WILDMUD R 26" x 2.18336144 27.5" x 2 8361585 29" x 2 8361584


FORMAT & RANGE for each POS signage are indicated next to reference

1

A3/2 R2

2

A3/2 R1

3

A3/2 R2

4

A3/2 R3

10

A3/2 R3

11

A3/2 R2/R3

5

A3/2 R3

6

7

12

A5 R2/R3

8

A3/2 R2/R3

9

A3/2 R2/R3

A5 R3

A3/2 R2

CHECK 13

A3 demi R3

14

60x42cm R1/R2/R3

15

LIST

A3 demi R1/R2/R3

The "Tyre designer" POS is in place for R1 / R2 / R3.

R1 :

2 + 14 + 15 + 16

R2 :

1 + 3 + 6 + 8 + 9 + 11 + 12 + 14 + 15

R3 :

POS CHECK

LIST

4 + 5 + 6 + 7 + 8 + 9 + 10 + 11 + 13 + 14 + 15

16

A5 G1

Flex and stiff bead tyres are mixed to show customers the flexible format and build our future layouts with fewer layout metres. A7 signage on all tyres. Tyres are organised by size (26 / 27.5 / 29) and each type of terrain is indicated with POS advertising. A blue bar helps customers understand the segmentation.

!

NOTE: If you have questions or feedback about the terrain segmentation or mixing of flex/stiff bead tyres, let us know!

MTB TYRES

POS


12012 / 5362-

1 4

CUSTOMER FLOW

B

RANGE 2

RANGE 1

TREKKING / CITY TYRES

A

7

2 5

CUSTOMER FLOW

B


We want to strengthen our image as a "Tyre designer". Posting POS advertising is extremely important for our future business!

7 3

8

CHECK

6

LIST

The entire family should have A7 format signage "Tyre designer" POS advertising is in place for R2 / R3 A blue bar separates the trekking tyres from city tyres Keep the Trekking + City section

B CUSTOMER FLOW

POS advertising determines product placement. Implantation remains the same whether on the trailing or leading side. We are testing POS directing customers towards the tyre placement in the layout (fast and autonomous choices).

!

Product order is determined by the POS.

This change allows customers to find what they want quickly on their own after reading the comparison table.

TREKKING / CITY TYRES

RANGE 3

A


/ CITY TYRES 12012 / 5362- TREKKING

RANGE 1

TREKKING

CITY

NEW!

TREKKING GRIP 1 26 x 1.75

TREKKING SPEED 700 x 35 T

8386952

8343839

TREKKING SPEED1 26" x 1.95 8344715

CITY 1 650 x 35A 8328679

VITTORIA RANDONNEUR 700 x 35

GEAX RANDONNEUR REFLEC 26 x 1.5 8026694

8089011

RANGE 2 NEW!

NEW!

TREKKING GRIP 1 700 x 42 8386953

TREKKING GRIP 9 PROTECT+ 5mm eBIKE COMPATIBLE 26" x 1.75 8386951

TREKKING RIMTAPE 700 BTWIN 8171729

VITTORIA ADVENTURE TOUR 700C 8026690

RANGE 3

RECO WHITE

NEW!

NEW!

TREKKING GRIP 9 PROTECT+ 5mm eBIKE COMPATIBLE 700x42 8387115

CITY 1 650 x 35B 8329162

CITY 5 20"

8344974

CITY 5 26" / 28"

8389008 / 8389015

CITY 9 PROTECT+ eBIKE COMPATIBLE 700 x 45 / 26" x 1.75 8389115 / 8389116


FORMAT & RANGE for each POS signage are indicated next to reference

1

A3/2 R1

4

A3/2 R1

2

A3/2 R2

5

A3/2 R2

3

A3/2 R3

6

A3/2 R3

8

A3/2 R3

7

60x42cm R2/R3

TREKKING / CITY TYRES

POS

POS

R1 : R2 : R3 :

1 + 4 2 + 5 + 7 3 + 6 + 7 + 8

CHECK

LIST


A

B

3 1

RANGE 2

RANGE 1

TYRES 5167- ROAD

For the 25 mm width commercial campaign, move tyres to the right of the POS

A

3

2

pneus en section 23

4

D

8

pneus en section 25

C

C

CUSTOMER FLOW

CUSTOMER FLOW

Separate 23 and 25 sections with a blue bar.

5


Explanatory POS on differences between 23 mm & 25 mm widths and flex/stiff bead tyres. We want to guide customers towards flex beads to save space in future layouts.

We want to strengthen our image as a "Tyre designer". Posting POS advertising is extremely important for our future business!

RANGE 3

A

6

D

8

7

CHECK

LIST The entire family should have A7 format signage "Tyre designer" POS advertising is in place for R1 / R2 / R3 CUSTOMER FLOW

A blue bar separates 23 mm and 25 mm tyres Flex and stiff bead tyres are mixed to show customers the flexible format and build our future layouts with fewer layout metres

RAOD TYRES

3


RANGE 1

RIGID

RIGID

RIGID

RESIST 1 700 x 25

ZAFFIRO III 700 x 23

8350493

RIGID

DYNAMIC S RED 700 x 23 X2

RANDONNEUR VITTORIA 700 x 28

8176381

8343074

8303019

EPSILON RENFORCÉ 700 x 25

PRO 3 RACE 700 x 23

RANGE 2

8386916

PRO 4 BLACK 700 x 23

8052174

8337536

PRO 4 BLACK 700 x 25

TUBULAR GLUE 8330448

TUBULAR TYRE 700 x 23 8328782

8328789

NEW!

RIGID

RIGID

RESIST 5 PUNCTURE PROTECT 700 x 25

RIGID

EPSILON RENFORCED 700 x 23

8342354

DYNAMIC S BLUE X2 700 x 23

8386921

RESIST 9 700 x 25 8342353

LITHION 2 RED 700 x 23 8337590

8328785

PRO 4 ENDURANCE BLACK 700 x 23

RIMTAPE 700 ET 29”

ROAD QUICK RELEASE

8171730

5620714

8337541

NEW!

NEW!

RIGID

RIGID

RIGID

RIGID

RESIST 5 700 x 28

RESIST 5 PUNCTURE PROTECT 650 x 25

RESIST 5 PROTECT + 700 x 25

DYNAMIC S BLACK 700 x 25

8351381

8351382

NEW!

NEW!

PRO 4 PERFLIGHT 9 PERFLIGHT 9 ENDURANCE BLACK RED BLACK 700 x 25 700 x 25 700 x 28 8386930

NEW!

NEW!

8386931

8386940

WEB

NEW!

8386938

834089

8386929

NEW!

8386942

LITHION REINFORCED 700 x 25 8386939

POWER POWER SERVICE PRO 4 PRO 4 PRO 4 ENDURANCE COURSE BLANC RED BLUE 700 x 25 700 x 25 700 x 23 700 x 23 700 x 23 8386941

RUBINO III FOLD 650 x 23

OPE CO RANGE 5

RANGE 3

TYRES 5167- ROAD

NEW!

8363655

8337534

8328788

PRO 4 ENDURANCE BLACK 700 x 25 8363657

NEW!

EQUINOX ATOM COMP 700 x 23 X2 X2 700 x 23

RIGID

PRO4 700 x 25 X2

NEW!

PRO4 GRIP 700 x 23 X2


FORMAT & RANGE for each POS signage are indicated next to reference

1

A3/2 R1

2

A3/2 R1

4

A3/2 R2

5

A3/2 R2

6

A3/2 R3

7

A3/2 R3

8

A3/2 R2/R3

3

60x42cm R1/R2/R3

ROAD TYRES

POS

POS CHECK

R1 : R2 : R3 :

1 + 2 + 3 3 + 4 + 5 + 8 3 + 6 + 7 + 8

LIST


NEW!

5085- JUNIOR

TYRES

RANGE 1

POS 1

MTB 24” 8328473

MTB 20” 8328471

MTB 16’’ 8328472

A3/2 R3

BMX STREET 20" x 2.10 8386218

RANGE 2 NEW!

TREKKING 24" x 1.75 8386217

NEW!

TREKKING 20" x 1.75 8386943

RANGE 3 NEW!

MTB 12’’ 8386216

NEW!

BMX RACE 20" x 1.75 8386219

MTB 14’’ 8328470

CHECK

LIST 1 pole of +1 sales in place for R1 / R2 / R3

The entire family should have A7 format signage


A

A

1

CUSTOMER FLOW

CUSTOMER FLOW

CUSTOMER FLOW

JUNIOR TYRES

RANGE 3

A

RANGE 2

RANGE 1

+1 sale pole


B 8

11

4

A

RANGE 2

RANGE 1

5114- SADDLES

A

7

3

13

5

8

10 11

9

12 13

9

3

10

5

4

7

CUSTOMER FLOW

B

CUSTOMER FLOW


Pole with saddle covers All products are clipped and displayed on wire pegs

Saddle pole with A7 signage

RANGE 3

A

AN A3 POS IS READ

4.3 TIMES

B

MORE BY CUSTOMERS

14 7

8

1 4 5

2

9

C

10

11

3

CHECK

LIST All 5 saddle families are on display: 90°, 60°, 30°, KID'S, WOMEN'S and are signed with A6 signage between two blue bars. For Ranges 2 and 3, you have two additional subfamilies: 30° Light and 30° Comfort CUSTOMER FLOW

100% of saddles have A7 signage and 100% of covers have A8 signage First technical price products are in 25 cm baskets with 33 cm POS

SADDLES

6


5114- SADDLES

RANGE 1 30˚

KID

DONNA GEL FLOW 8089089

COMFORT

30˚

LIGHT

CITY 100 8389349

TREKKING 900 GEL 8315962

SPORT CONFORT 100 8351027

FLX GEL FLOW 2 5919000

CONFORT SPORT 900 GEL 8325345

C2 GENUINE GEL FLOW 8302971

NEW!

JUNIOR SPORT 500 8380622

ERGO GEL COVER KID 8380624

30˚

NEW!

NEW!

NEW!

60˚

WOMEN

NEW!

KID 100 8380621

90˚

CITY 900 XL 8386935

NEW!

ERGO 500 M MEMORY FOAM 8381098

NEW!

ERGO 500 L MEMORY FOAM 8381709

NEW!

ERGO 500 XL MEMORY FOAM 8380626

SEAT POST 23.4/25 mm TO 27.2 mm 8350482

SEAT POST 27.2/29 mm TO 31.8 mm 8350483

SADDLE CLAMP 8244703


RANGE 2 30˚

60˚

WOMEN

NEW!

30˚

COMFORT

30˚

LIGHT

NEW!

SPORT 100 8325242 JUNIOR CITY 500 8380623

ZETA GENUINE FLX GEL FLOW 8385847

TREKKING 500 8315963

SPORT CONFORT BLUE 500 8351502

NEW!

CLAMP 31.8mm BLACK 3640340

CLAMP 34.9mm 3640502

SPORT 900 LIGHT 8323993 CLAMP SADDLE 28.6mm 3640200

SADDLE QUICK RELEASE 60mm 3640650

SHIVER XC FLOW GEL BLACK NEKKAR PLUS FLOW 8302970

NEW!

NEW!

NEW! SEAT POST 29.8 LONG 350 8026721

ERGO 500 COVER C2 M 8387024

ERGO 500 COVER C2 L 8387026

ERGO 500 COVER C3 M 8387025

WATER RESIST COVER BLACK 8323752

WATER RESIST COVER BLUE 8323755

WATER RESIST COVER PURPLE 8323754

CARBON SADDLE CLAMP 31.8mm 5430451

SADDLES

KID

90˚


5114- SADDLES

RANGE 3 30˚

90˚

60˚

WOMEN

30˚

COMFORT

NEW!

SPORT LADY 8351321

CITY 900 GEL 8339019

SPORT GEL FLOW 8385852

NEW!

SPORT CONFORT RED 500 8351503

NEW!

ERGO GEL COVER SADDLE BOY 8387346

ERGO GEL COVER SADDLE GIRL 8387347

NEW! NEW!

SADDLE COVER 100 FOAM M 8364600

LUMINOUS SADDLE (WITH LED) 8387766

E OP

NEW!

SAFETY QUICK RELEASE 8380625

SADDLE QUICK RELEASE 50MM 3932376

SUSPENSION SEAT 27.2 AND 29MM TO 31.8MM 8350484

CO

MAX FLITE FLOW BLACK 8351876

ERGO 500 SADDLE COVER C3 L 8387027


2

3

A3 R3

A3 R3

A3 R1/R2/R3

4

A6 R1/R2/R3

5

A6 R1/R2/R3

6

A6 R3

7

A6 R1/R2/R3

8

A6 R1/R2/R3

9

A6 R1/R2/R3

10

A6 R1/R2/R3

11

A6 R1/R2/R3

12

14

A4 R2

13

A4 R1/R2

A4 R3

FORMAT & RANGE for each POS signage are indicated next to reference

R1 : R2 : R3 :

POS

SADDLES

1

3 + 4 + 5 + 7 + 8 + 9 + 10 + 11 + 13 3 + 4 + 5 + 7 + 8 + 9 + 10 + 11 + 12 + 13 1 + 2 + 3 + 4 + 5 + 6 + 7 + 8 + 9 + 10 + 11 + 14

POS CHECK

LIST


Place handlebars in a vertical position to improve access

B B 1

A

B

For R3: A3 POS at 25 height for grip choice

A

RANGE 3

A

RANGE 2

B

1

2

STEERING - 5365

RANGE 1

For R1 / R2: Half A3 POS at 30 height for grip choice

CUSTOMER FLOW

CUSTOMER FLOW

CUSTOMER FLOW

CHECK

LIST

Pegs are all aligned All signage is A8 format


5365- STEERING

RANGE 1

NEW !

HANDLEBAR RAISED OS 720MM

NEW !

8337851

GRIPS FOAM 100

GRIPS SPORT 500

5586664

8298463

GRIPS SPORT 100 GRIPS CITY ERGO SHORT 500

8351467

GRIPS ERGO CITY 100

8386809

TAPE 500 MICROFIBER WHITE

TAPE 100 COTTON

8351698

8386790

ALLOY SPACERS X4

LEASURE HANDLEBAR

8005524

8171442

8173324

NEW !

BAR ENDS CURVE BLACK

BAR ENDS 100MM

8002516

8203954

BAR ENDS ERGO FOLDABLE STEM 1’’ 8203952

STEM AJUSTABLE OS

8272094

8379667

RANGE 2

STEM AJUSTABLE NON OS

8272093

TAPE 500 MICROFIBER BLACK

TAPE HANDELBAR 900 GEL BLACK

8204055

8247218

TRIATHLON HANDLEBAR 500

8324326

NEW !

STEM 1’’1/8 60MM OS

STEM 1’’1/8 80MM OS

8325778

8325779

GRIPS SPORT 520 KIT GRIPS SPORT 920 COLORS COMFORT BLUE WHITE RED 8381216

8298464

GRIPS LOCK ON SPORT BLACK

GRIPS CITY ERGO 900

8351468

8298468

STEM 40° 110MM OS

8298466

BLACK ADHESIF TAPE

8084776

TAPE 500 MICROFIBER BLUE

TAPE 500 MICROFIBER RED

8179000

8173322

NEW !

BAR ENDS 100MM WHITE

BAR ENDS 3 POSITIONS

HANDLEBAR PLUGS

KIT ADAPTATOR STEM FORK 1’’1/8=>1’’

8173318

4407859

3641819

8299154

HEADSET DIVER FOR 1’’1/8 HEADSET STEM

5245387

1788291

NEW!

NEW !

TAPE MAXI CORK TAPE HANDLEBAR PLUGS HANDLEBAR KARBON EFFECT 900 GEL YELLOW FLUO BLACK

8043486

NEW!

8380620

NEW!

NEW!

8380530

NEW!

WEB WHITE/BLACK

RED/BLACK

PINK/BLACK

YELLOW/BLACK

RED/BLUE

8388686

8388684

8388683

8388685

8388682


RANGE 3

GRIPS SPORT 900 ADHERENCE

8339045

HANDLEBAR CARBON OS 720MM

8324399

POS

GRIPS BMX 500

PERSONNALISATION KIT BLUE

8096378

8196648

CARBON SPACER X4 HEADSET STEM COVER BLACK 8005527

5412836

HEADSET 1’’

LUMINOUS BAR ENDS (WITH LED)

LIGHT PLUG FOR HANDLEBA R

8386805

8358568

TAPE 500 MICROFIBER ORANGE

TAPE 500 MICROFIB ER YELLOW FLUO

8327653

8351643

5245085

WEB

MULTIPOSITION HANDLEBAR

8351063

HANDLEBAR OVERSIZE BLACK TRIATHLON HANDLEBAR 100

TAPE STEM 1’’1/8 HANDLEBAR 90MM OS 900 GEL WHITE 8325781 HEADSET HIGHER 8327651

8351099

8340136

8324327

HANDTAPE VELOX HYPERGRIP BLACK 1.5MMM

8390120

HANDLEBAR CARBON

8368774

FORMAT & RANGE for each POS signage are indicated next to reference

2

A3/2 R1/R2

A3 R3

STEERING

1

NEW!

R1/R2 : R3 : 2

1

POS CHECK

LIST


RANGE 1

LEVER V-BRAKE SHORT 6318775

RANGE 2

5126- BRAKING

BRAKE PADS CITY & ROAD 100 3256958

BRAKE PADS ROAD 500 3257105

4 GUMS ULTEGRA DURA ACE 8223681

BRAKE LEVERS EASY 20’’/ 24’’ 8299213

BRAKE PADS CANTILEVER 3256877

PADS V-BRAKE 100 3256737

LEVER VBRAKE LONG 8299214

PADS V BRAKE 500 3256796

GUIDE PIPE V BRAKE 8158439

BRAKE HOUSING BLACK 8043621

ROAD BRAKE CABLE 8043615

MTB & CITY BRAKE HOUSING FERULE BRAKE CABLE 8043636 8043614

DISK BRAKE PADS DISK BRAKE PADS CALIPERS V BRAKE XT/XTR before JUICY 3/5/7 2011 8299212 8350525 8350523

CABLE END 8043637

DISK BRAKE PADS DISK BRAKE SHIM PADS DEORE TEKTRO AVID ELIXIR (M515 / Tektro Auriga) 8350524 8325111

NEW! DOT BRAKE OIL 8328452

GUMS BRAKE PADS CAMPA 3256990

KIT CABLE : HOUSING BRAKE 3289171

PADS VBRAKE TRI ZONE 900 3153601

GUMS V-BRAKE TYPE XT X4 8325106

ADJUSTING SCREWS BRAKE LEVER 8351821

EXTREM WET VBRAKE 8325105

DISK BRAKE PADS DEORE TEKTRO IO 8350522

EXTREM WET ROAD PADS 8327666

DISK BRAKE PADS FORMULA ORO 8325113

BRAKE PURGE SCREW CABLE KIT AVID BRAKE CALLIPER 8210577 8158437

DISK BRAKE PADS HAYES MX2 SOLE 8325168

DISK BRAKE PADS XT/XTR 2012 8308591

TRIANGLE LINK WIRE BRAKE 8158438

SHIM DISC BRAKE PADS DEORE 8357641

UNIVERSAL ANTI FRICTION BRAKE CABLE 8352559

AVID BRAKE DISC PAD 8236944

BRAKE PADS CITY 8384765

KIT BRAKE DISK MECA 8351820


DISC BRAKE KIT HYDRO REAR M 8294984

DISC BRAKE KIT HYDRO FRONT M 8244983

BRAKE PURGE KIT SHIMANO 8357643

DISC 160MM 8325114

MINERAL BRAKE OIL 8328451

BRAKE PURGE KIT DOT 8386589

DISK BRAKE PADS MAGURA MT2/MT4/ MT6 / MT8 8355218

DISK BRAKE PADS HAYES MX1 HFX9 8325112

NEW!

DISC BRAKE KIT HYDRO FRONT + REAR 8378993

PLASTIC LINKS X10 8364253

RED WHITE BRAKE HOUSING 8217163

CARBON WHEELS BRAKE PADS 8325302

BRAKE LEVER EASY KID 14’’ /16 ’’ 8281784

BRAKE HOUSING WHITE 8217162

DISK BRAKE PADS FORMULA ONE MEGA ONE 8325115

CABLE GUIDE ADHESIVE X5 8354339

CABLE UPPER LOWER U & VBRAKE 8325303

FRAME PROTECTOR FOR CABLE 8176294

BRAKE CALLIPERS ALIVIO 8328474

BRAKING

RANGE 3

NEW!


5126- BRAKING

POS 1

A5 R1

3

A3/2

4

A3/2

FORMAT & RANGE for each POS signage are indicated next to reference

2

A5 R1

R2/R3

R2

R1 : R2 :

1

R3 :

5

A/2

2

3

+ +

3

+

5

R3

4

POS CHECK

LIST


2

RANGE 3

RANGE 2

RANGE 1

A

Half A3 POS at 29 height

Start at 44 height

B 3

B

4

3

5

BRAKING

1

CUSTOMER FLOW

CUSTOMER FLOW

CUSTOMER FLOW

CHECK

LIST

"Brake pads" POS is in place Brake pads are displayed in the same order as on the POS to facilitate stocking


TRAIN 1782- DRIVE

RANGE 1

NEW! CHAIN 9 G 8203903

CHAIN 3/8 G 8298688

LEFT GRIPSHIFT FRICTION 8298274

DERAILER HOUSING FERULE 8043635

MTB CRANKSET CHAIN 9 G CHAIN 10 G TRIPLE 7/8 G HG53 HG54 8003052 8387035 CHAIN CHAIN LINKS 8359349 CHAIN 10 G LINKS 3/8 G LINKS 9 G 5933615 8209073 8298679

7 G GRIPSHIFT LEFT RIGHT 8298273

PAIR SHIFT AND BRAKE LEVER 7 G 2906103

FREEWHEEL 7G 8203902

SHIMANO FRAME PROTECT FRONT DERAILER REAR DERAILER REAR DERAILER NEOPRENE 8G 7/8 G ACERA 7/8 G 8298275 8328484 8177006 8303023

SHIMANO CASSETTE CASSETTE CASSETTE DERAILER DERAILER HOUSING ALIVIO 7 G 12x28 8 G 12x32 9 G HG50 11x32 CABLE ANTI FRICTION 8329145 8328485 8043618 8043622 3166339

CARTER CRANK 42T 8299302

RANGE 2 CHAIN CHAIN LINKS 1G 1G 8203905 8209065

PAIR SHIFTERS 8G 8389804

PAIR SHIFTERS 7G 8351525

GRIPSHIFT EASY SPEED DERAILER CABLE RIGHT 5 G RIGHT 6 G ANTI FRICTION 8298277 8389831 8351524

FRAME PROTECTOR TUBE FOR CRANKSET FRAME LEFT CRANK HOUSING SCREW STICKERS 8334810 8043647 6288604 8334810

NEW!

6G FREEWHEEL 8175325

CASSETTE 8 G 12X25 8351522

CASSETTE 9 G 12X25 8389806

CASSETTE X4 REAR DER 10 G 11X28 7/8/9 G 8329159 5626577

RANGE 3

SHIMANO CRANKSET ACERA 9 G 175MM 8356855

REAR FRONT DER ACERA DERAILLEUR DUAL 3/6 G PULL 28,6 TO 34.9 8328483 8209075

SHIMANO REAR DERAILER KIT DERAILER PERF JAGWIRE ALIVIO 9 G 3289252 8334080

NEW!

NEW!

FREEWHEEL 1G 8389807

FREEWHEEL 5G 8171484

PAIR REVOSHIFT GRIPSHIFT 7G LEFT RIGHT 8 G 2906170 8329160

CASSETTE 9 G 11X32 8298767

CASSETTE SHIMANO SHIMANO CHAIN 10 G 11X36 CASSETTE CASSETTE 11G 105 8333196 11G 11X28 105 11G 11X32 105 8329209 8334083 8387036

BMX CHAIN 8333195

RED DERAILER HOUSING 8217166

JOCKEY SHIMANO PULLEY JOCKEY PULLEY SRAM CAMPA 9/10 G 8030449 8030452

NEW!

PAIR SHIFTERS 9G 8389805

11 G CHAIN LINKS 8351523

ROAD TRIPLE CRANKSET 2569409

LIGHT CHAIN 10 G 8280937

WHITE DERAILER HOUSING 8217167

DERAILER PROTECTOR 8362284

DERAILER HANGER 8329146


A

B

Half A3 POS at 29 height

B

DRIVE TRIAN

B

RANGE 3

A

RANGE 2

RANGE 1

A

Start at 44 height

CUSTOMER FLOW

POS

1

CUSTOMER FLOW

CUSTOMER FLOW

A3/2 R1/R2/R3

Check your stocks for this family regularly - frequent source of shrinkage

CHECK

LIST


PEDALS 659- MTB/LEISURE

RANGE 1 NEW! W5

WITHOUT STRAP TOE CLIPS 8171435

POS

NEW! W5

PEDALS CITY 500 GRIP 8379914

PEDALS MTB ALLOY 500 1275480

BTWIN SPD CLEATS 8171726

SHIMANO SPD CLEATS 3170980

NEW! W5

PEDALS MTB 100 8380502 MTB AUTO 100 8298292

RANGE 2

FORMAT & RANGE for each POS signage are indicated next to reference

SHIMANO M520 3169982

1

A4 R1

2

A3/2 R2

3

A3/2 R3

SEMI AUTOMATIC MTB 500 8379913

NEW! W5

TOE CLIPS MTB 8171247

STRAPS NYLON BLACK 8171436

REFLECTOR SMPD22 5626992

CHILDREN BIKE PEDALS 8381215

FREE RIDE 100 9/16 2634472

SHIMANO M424 5744464

SHIMANO XT XC 8351933

RANGE 3 NEW! W5

BTWIN FOLDABLE PEDALS 8350515

FREE RIDE 100 1/2 ’’ 8113769

FREE RIDE 900 8244912

SHIMANO M324 8358390

SHIMANO XT ENDURO 8351937

LUMINOUS PEDALS (with led) 8387764

R1 : R2 :

2

R3 :

3

1

POS CHECK

LIST


Clipless MTB pedals (highest T/O of the family) are displayed in the upper part of the layout

B

A4 POS at 29 height

B Half A3 POS at 28 height

B

3

Half A3 POS at 24 height

CHECK

LIST MTB clipless pedals (Top share of T/O) are displayed in the upper part of the layout. CUSTOMER FLOW

CUSTOMER FLOW

CUSTOMER FLOW

POS comparison tables are in place (A4 for R1, A3 for R2 / R3) Pedals (road and MTB) are displayed between the road footwear layout and the MTB footwear layout

MTB/LEISURE PEDALS

2

1

A

RANGE 3

A

RANGE 2

RANGE 1

A


PEDALS 5378- ROAD

POS

RANGE 1

FORMAT & RANGE for each POS signage are indicated next to reference

ROAD 100 ALLOY 8351319

ROAD 100 AUTO 8298316

LOOK KEO EASY BLACK 8033579

LOOK KEO GRIP GREY 8059477

1

A4 R1

2

A3/2 R2

3

A3/2 R3

LOOK KEO 7° COMPATIBLE RED 8298315

RANGE 2 NEW! W5

ROAD 500 SEMI AUTO 8298315

ROAD 500 AUTO 8298317

LOOK KEO CLASSIC 3 8384979

LOOK KEO DELTA 9° COMPATIBLE 8171725

LOOK KEO GRIP RED 8086873

SHIMANO SPD SL 3170018

RANGE 3 NEW! W5

OP

SHIMANO R540 8303144

LOOK KEO PROTECT CLEATS 8004240

LOOK KEO 2 MAX BLACK/WHITE 8364542

LOOK KEO 0° COMPATIBLE BLACK 8298319

LOOK KEO 2 MAX CARBON 8384981

O EC

R

G AN

E5

LOOK KEO 2 MAX BLACK/ WHITE 8328175

R1 : R2 :

2

R3 :

3

1

POS CHECK

LIST


All pedal consumables are in the upper part of the layout

1

2

B

A

RANGE 3

A

RANGE 2

RANGE 1

A

B

B

3

PLV sur hauteur 28

LIST All consumables are in the upper part of the layout.

CUSTOMER FLOW

CUSTOMER FLOW

CUSTOMER FLOW

POS comparison tables (A4 for R1, half A3 for R2 / R3) are in place at 28 height Pedals (road and MTB) are displayed between the road footwear layout and the MTB footwear layout

ROAD PEDALS

CHECK


!

! S E L SA

Y R A T R EN G I E H M V E N L O +2 E P V N M E SALES R O C U H T IT +1 W SALES R E H

Because... Spare parts are a fantastic way to get complementary sales! When a customer buys a 340 bike, the margin is just â‚Ź15 (very little when you consider the time spent helping the customer). Your customer takes your time for granted when buying, but is sure to be unhappy if they get a puncture. You are sales specialists, sports enthusiasts and cycling experts:

EQUIP YOUR CUSTOMERS!!

+4

SALES

+3

SALES +1 SALE POLE

FLEX

RECOMMENDATIONS for complementary sales: - Saddle cover M & L - Stands - MNP 100 Pump - Puncture repair spray - Tyre tools - 26" inner tube - 27.5" inner tube - 500 Multitool - 500ml All-in-One 1 reference Max per Checkout displays Check with your local performances on accessories

+1 SALE POLE

OPTI


P E R

T A E

1 T + I R R K U U O E YO Y R R E U E S S D A E R O CR O P N X I E ND A

CONTACT BTWIN FRANCE

NICOLAS BORDELOUP nicolas.bordeloup@btwin.com RENAUD GATINET renaud.gatinet@btwin.com

L A S

! S E

€150 SHIPPING INCLUDED


o ltiv u «M "FLIP-DOWN" SYSTEM SWINGING DOORS FOR EASY STOCKING

SAVE UP TO

15 MIN

EVERY DAY!

A LAYOUT THAT IS:

CLEAR + CLEAN + EASY TO STOCK = IMPECCABLE MASS EFFECT AT ALL TIMES + TIME SAVINGS FOR YOU AND YOUR CUSTOMERS, PLUS INCREASED T/O!

OPEN

€1200 EXCL. VAT

PRICE EXAMPLE FOR A RANGE 3 STORE

Easier for customers to find products and put them back in the right place!

tem s y »s

lay p s Di L H by

CLOSED

TO ORDER, CONTACT: NICOLAS BORDELOUP nicolas.bordeloup@btwin.com

G N IG R K U N C I O Y C OFA R T E S D E R B F O U L T R E SE NN ! I

W O N

Book layout BTWIN spare parts 2017  
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