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| Adrienne deWolfe | covers and turned her novels into a goldmine. She became recognized among romance authors as a “goto” person for authors who want to understand e-book marketing. In fact, Julie got a phone call one afternoon from Seattle, Washington—headquarters of Amazon. com. “I thought the call was a prank,” she said, laughing. “Then I realized that I was on speakerphone with Amazon’s (marketing team). They asked me questions for two hours” about the strategy she’d been using to achieve her phenomenal online sales. When I asked Julie her bestseller’s secret, she had these words of wisdom to share with authors: • The market has changed. (Promotion and selling strategies) that worked in 2009 don’t work today. • Traditional publishers no longer control the market; big online merchandisers (like Amazon) and the big e-zines do. • Invest in your website. It’s the heart and core of your marketing machine. (You can check out Julie’s websites at http://www.julieortolon.com/ and http:// www.pearlislandbooks.com/) • Invest in a professional editor. Contrary to belief, readers do want books that are well-written. • Invest in a professional formatter, to keep pace with changes in technology, and a professional cover artist, who knows what art is trending and what art is old news. • Stay fluid. Try different marketing tactics; be willing to write different genres. • The bottom line? “Your best promotion is a new book,” Julie said. “Don’t get so tied down with promotion that you’re not writing.”

ABOUT THE COLUMNIST Adrienne deWolfe is a #1 bestselling author of actionpacked Historical Romance novels, where feisty Heroines buck the conventions and true Heroes must be wickedly funny. Currently, she is writing Devil in Texas, Book 4 in her Velvet Lies Series (September 2014). For sneak peeks of her sassy ladies and sizzling rogues, visit eBook Discovery. She can also be found at: Twitter, Facebook, WildTexasNights.com, WritingNovelsThatSell.com, MagicMayhemBlog.com.

September/October 2014 | 17

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BTS Book Reviews September/October 2014  

Your Guide to Great Reading - Featuring New York Times Bestselling author Dianne Duvall, plus columns, book reviews, featured authors, and m...

BTS Book Reviews September/October 2014  

Your Guide to Great Reading - Featuring New York Times Bestselling author Dianne Duvall, plus columns, book reviews, featured authors, and m...

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