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brand book.


contents. moodboard 6-7 mission and values 8-9 color pallet 10-11 logo type 12-13 logo mark 14-15 final trademark 16-17 type styles 18-20 consumer profiles 22-25 competitors 26-28 packaging 30-33 product images 34-36 stationary 38-40 outdoor ads 42-44 full spread ad 47-49 website 50-52 design credits 55


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mission & values.

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our mission. To provide you with a high quality line of theraputic body essentials. Our products are made of natural infused oils that revive and refresh even the most sensitive types of skin. Beauty lies within the mentality, which is why we believe it is important for you to not only look beautiful but to feel it too. So let go and indulge yourself in our line of bath and body products because hello beautiful... you deserve it.

we believe. in inspiring beauty, not only on the surface but within the soul.

we promise to provide you with a remarkable product that is designed to help you fell and look your best.

we believe. that your shower or bath should be multi-sensory and that you should enjoy yourself each time.

we promise. to provide a quality product that is designed for women who desire beauty on a budget.

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color pallet.

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Blue 548094 C71 M41 Y32 K4 R84 G128 B148

Black 000000 C75 M68 Y67 K0 R0 G0 B0

White ffffff C0 M0 Y0 K0 R255 G255 B255

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logo type.

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type treatme

.

hello Beautiful. hello beautiful. hello beautiful.

black # 000000 grey # d7d7d7 blue # 231F20 Lobster 1.3

black # 000000 grey # d7d7d7 Lobster 1.3

blue # 231F20 Lobster 1.3

black # 000000 Lobster 1.3

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logo mark.

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hb. hb.

black # 000000 white # ffffff blue # 231F20 Lobster 1.3

black # 000000 white # ffffff blue # 231F20 Lobster 1.3

black # 000000 white # ffffff blue # 231F20

black # 000000 white # ffffff blue # 231F20

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final trademark.

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trademark.

black # 000000 white # ffffff blue # 231F20 Lobster 1.3

black # 000000 white # ffffff blue # 231F20 Lobster 1.3

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type styles.

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Borerati solu

Headline 1 Helvetica regular 30 pt/ 36 pt

Ut aut vellanis

Headline 2 Helvetica regular 25 pt/ 30 pt

Libeati int faceprum

Subhead 1 Helvetica light 24 pt/ 28.8 pt

Enessus nonvderum

Lorem ipsum dolor sit amet, sectetur adipiscing elit. Maecenas aliquam elit in enim luctus vel dictum enim fermentum. dis parturient montes,stur ridiculus semfdfdsafdsper nisi. Aenean nec mi eget erat dictum ullamcorper eget quis arcu.

Subhead 2 Helvetica light 21 pt/ 25.2 pt

body copy Helvetica regular 11 pt/ 13.2 pt

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• • •

Evit; nonsum potis pubit L. Fue contrum tem nos mod nir Ximent fugitat. Ma niam aut eveniam, consed quiatur as Oviderf ernatus, voluptaspid quos estis aperferem volorit

Bulleted copy Franklin Gothic Med Regular 12 pt/ 14.4 pt

Onsequo et dolupta nim id magnist ad magapelest iatintibus disci cus es et reris et iscipit prore contur? Exerate mporernatur?

Emphasis copy Helvetica Oblique 14 pt/ 16.8 pt

In viverra, tortor non posuere aliquam

Chart Label Franklin Gothic Med Reg 15 pt/ 18 pt

Integer dictum sem a eros faucibus at viverra urna pharetra. teger nunc urna, porta in rhoncus non, molestie sit amet magna.

Chart Text Franklin Gothic Med Reg 12 pt/ 14.4 pt

vehicula vulputate. Aliquam erat volutpat. Pellentesque nec mi augue, ac interdum sem. Etiam egestas tortor odio, sed imperdiet purus. Vestibulum dolor diam, dignissim at aliquam eget, gravida sit amet neque. Donec purus nunc, aliquet ut ornare porttitor, eleifend non neque. Proin adipiscing sapien vel purus molestie pellentesque.

Note Text Franklin Gothic Med Reg 8 pt/ 9.6 pt

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consumer profiles.

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1.

consumer profiles.

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the young urban professionals

Molly Carson, 23 Chicago

Molly is an art curator at a downtown Chicago gallery. She is dedicatied to her work that keeps her busy and on the go more often than not. Being that Molly works in a art gallery, she has a tendency to like and appreciate finer things in life. She does not have any children at the moment becuase she wants to focus more on her career. She recently got engaged to her boyfriend ,which means there is going to be a wedding in her near future. So between her work at the gallery and making plans for the wedding she never seems to have a spare moment to just relax.

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ntown ed to nd on ng , she eciate have cuase

2.

the full time working moms

ed to ere is ear the e ve Karry Smith, 28 Dallas

Kary is a full time insurance agent in Dallas. She is married and has two children. Life can be quite hectic for her somedays. She has to have a strict schedule in order for her to balance everything yet she still feels like she is always rushing and racing the clock. She lives on a family budget so even though she likes nice things she prefers them to be cheap. Between taking care of her twin one year olds, keeping the communication between all her clients and preparing meals everyday she just never seems to have a moment of free time for herself.

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ent in wo ic for a to

3.

the full time college students

and

she em to of g ll her

to r

Julia is a current freshman studying Biology at the University of Denver. Julia is new to the college life and is actually managing very well. She has a set schedule everyday that which all surrounds her classes she is taking. Her day consists of classes in the morning, working in the after noon and early eventing and then homework at night. Just ike many college students, Julia lives on a tight budget. College is stressful and can be overwhelming sometimes, which is why Juiia likes to utilize her free time to just relaz and kick back.

Julia Rhode, 18 Denver

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competitors.

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competitors.

Bodycology is common brand for women that is sold practically everywhere. It is a good product because it is priced reasonably and smells great. My product will part from this one becuase it make women not only smell good but it will be soothing andnourishing as well

Dr Teals is a good product on the market that focuses on overcoming remedies for a thereaputic solution. Its sold in common stores making it easily accessable. My product will set part from this one because it will be more lively and focused on the female consumers who we are marketing

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Burts Bees is a very well known brand that offers a variety of different products. From body care to hair care they range in all differnt kinds of essentials. They are a continously growing market and seem to keep getting bigger. My Product will be different than this because it will not be so bland and it will focus on one attribute and that is body essential care.

Philosphy is product that is not offered in many common retail stores. Philosphy is a great brand becuase they are focused on simply on doing good for their consumers. They have great design in their brand and give off a very simplistic clean feelingI want this to be a competitor for the fact that my product will be widely available and much less expensive.

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packaging.

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label design. body wash label

hello beautiful

lavender & wild orchids

body wash let me pamper you. Let me pamper you with my high quality line of theraputic body essentials. My products are made with natural infused oils that revive and refresh even the most sensitive type of skin. Beauty lies within your mentality, which is why I believe its important for you to not just look amazing but to feel amazing.

Made from only the good stuff. Orchid Extract. these are mineral rich compounds fight signs of aging and help prevent moisture loss. Lavender. calms, soothes, balances and restores all skin types. Shea Butter. this awesome stuff deeply moisturizes and repairs your skin with vitamins and essential fatty acids Always paraben-free, never animal tested, no animal ingredients & no artificial colors

So let go and indulge yourself in my complete line of body products because hello beautiful...you deserve it

Fall in love with my other fabulous products hello beautiful. body balm hello beautiful. sugar scrub

let me pamper you. lavender & wild orchids

to enjoy: squeeze on, lather up and splash away

body wash

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sugar scrub label

hello beautiful

lavender & wild orchids

sugar scrub let me pamper you. Let me pamper you with my high quality line of theraputic body essentials. My products are made with natural infused oils that revive and refresh even the most sensitive type of skin. Beauty lies within your mentality, which is why I believe its important for you to not just look amazing but to feel amazing.

Made from only the good stuff. Orchid Extract. these are mineral rich compounds fight signs of aging and help prevent moisture loss. Lavender. calms, soothes, balances and restores all skin types. Shea Butter. this awesome stuff deeply moisturizes and repairs your skin with vitamins and essential fatty acids Always paraben-free, never animal tested, no animal ingredients & no artificial colors

So let go and indulge yourself in my complete line of body products because hello beautiful...you deserve it

Fall in love with my other fabulous products hello beautiful. body balm hello beautiful. body wash

let me pamper you. to enjoy: squeeze on, lather vigorously into skin and splash away

lavender & wild orchids

sugar scrub

body balm label

hello beautiful

lavender & wild orchids

body balm let me pamper you. Let me pamper you with my high quality line of theraputic body essentials. My products are made with natural infused oils that revive and refresh even the most sensitive type of skin. Beauty lies within your mentality, which is why I believe its important for you to not just look amazing but to feel amazing.

Made from only the good stuff. Orchid Extract. these are mineral rich compounds fight signs of aging and help prevent moisture loss. Lavender. calms, soothes, balances and restores all skin types. Shea Butter. this awesome stuff deeply moisturizes and repairs your skin with vitamins and essential fatty acids Always paraben-free, never animal tested, no animal ingredients & no artificial colors

So let go and indulge yourself in my complete line of body products because hello beautiful...you deserve it

Fall in love with my other fabulous products hello beautiful. body wash hello beautiful. sugar scrub

let me pamper you. to enjoy: squeeze on and massage directly to your skin

lavender & wild orchids

body balm

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product images .

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stationary.

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stationary.

letterhead

let me pamper you.

body essentials. business card

Jane Doe Production Specialist 402.123.4567 www.hellobeautiful.com

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envelope

100: Magenta, Dashed line Fold line (does not print)

100% Magenta, solid rectangle glue on facing side (does not print) Company: Project: Format: Binding:

hello beautiful. Envelope 4/4 CMYK Finished 9.5w x 4.5h Dielines: 100% Magenta, solid line (does not print) Fold Lines: 100% Magenta, dashed line (does not print) Glue: 100% Magenta, solid rectangle (does not print) 50% Magenta, solid rectangle glue on the back side (does not print)

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outdoor ads.

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full spread ad.

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body essentials . a love you won’t forget. 48


let me pamper you. in a world that moves faster everyday, you need a moment of calm. to find the beauty in simply living. hello beautiful is more than just a line of essential body products- its a state of mind, a way of being and a way of feeling beauty from the inside out. so let go and get ready to fall in love.

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website.

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thanks. Designed by: Brittani Totilas btotilas@gmail.com copyright 2012

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Hello Beautiful Brandbook