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Department of Journalism







Sharpe Skills: Indelible.

Professor retires after 25 years BY KYLE GLASS PHOTO/JOEL PHILIPPSEN


Panel discusses visual ethics issues PAGE 5



Faculty and alumni receive recognition PAGE 6

After 25 years of faithful and diligent service to Ball State University and its public relations students, Dr. Melvin L. Sharpe retired this spring but plans to continue his profession through writing and consulting. Prior to teaching, Sharpe held communications positions with several institutions and organizations. He directed the academic program in public relations at the University of Texas at Austin and at Ball State since 1981. The effect of Sharpe’s leadership within the department has been felt not only at Ball State but also across the profession. He and his sequence colleagues have built the graduate and undergraduate program into one of the premier programs in the nation by expanding and raising standards. In 1998 the sequence was one of the first five to be certified by PRSA, and in 1989 it was ranked sixth according to a study at Marquette University. In 1982, Sharpe founded the Indiana Public Relations Conference. The conference focuses on gathering educators and professionals in the region to pool research and specialties within the field to further the

profession. He also founded the International Public Relations Research Conference. The IPRRC is now in its ninth year and continues to be attended by top professionals and educators in the nation. Sharpe has also defined the Vernon C. Schranz Distinguished Lectureship as a leading national lectureship program, by selecting the highest quality of speakers in public relations and related fields, such as Daniel Edelman, John Budd and Bob Dilenschneider. During his time at Ball State he elevated the Ball State National Public Relations Achievement Award to national and international recognition through the quality of award recipients. Today the award is one of the most highly prized awards made to public relations professionals by universities. Among his greatest achievements, Sharpe has established the College of Fellows Endowment Fund that the college of fellows uses to bring in top managers to educate PRSA members. Among his other educational accomplishments, he also remained heavily involved with the Public Relations Society of

America. He is a former president and chair of the Hoosier Chapter as well as president and member of other PRSA organizations. He has received 30 awards from Ball State and around the nation for being an outstanding educator and speaker as well as for furthering public relations education. He has developed a behavioral definition for public relations that contributes to public and management understanding of the profession. Sharpe’s work at Ball State will surpass his time well after he leaves. “We know we won’t be able to replace a legend and there will be a hole here,” said Robert Pritchard, assistant professor of public relations. “But I see opportunity in that and we will be able to carry on his legacy in the way we approach the instruction of public relations. The program is set to reach a new level.” Sharpe plans on continuing his service to public relations through consulting and doing more writing. “I’m happy he has an opportunity to write a new chapter in his life, and we’ll miss him,” Pritchard said.


FROM TOP LEFT: Sharpe in high school; Sharpe with PR practitioner Sam Black; Sharpe with father of PR Edward Bernays; Sharpe receiving the PRSA Educator Award in 1998; Sharpe being honored by the Hoosier chapter of PRSA in 2006; Sharpe’s grandson taking a picture of him after Sharpe’s induction into the Hall of Fame.

Dr. Melvin L. Sharpe - 25 Years at Ball State University ‘EXTREME EXPERIENCE’

Journalism alumna finds herself part of a makeover.











Joined Ball State University Faculty

Published book with Sam Black: Practical Public Relations

Awarded PRSA President’s Citation for Outstanding Contributions to the Profession

Elected to Public Relations Society of America’s College of Fellows

Named honorary member of the Egyptian Public Relations Association

Awarded PRSA Outstanding Educator Award

Presented with PRSA Outstanding Professional Service Award from the Hoosier chapter

Awarded Ball State University Outstanding Faculty Service Award

Named by PR Week as one of ten outstanding PR educators

Inducted into Ball State’s Journalism Hall of Fame, recognized by Hoosier Chapter of PRSA




ALSO INSIDE Faculty Notes PAGES 2-6

Sharpe recognized by Hoosier PRSA chapter

Letter from the Alumni President



Update Form PAGE 9

Alumni Notes PAGES 10-11

Dr. Melvin L. Sharpe’s retirement brought many opportunities for the staff, faculty, students and friends of the department to say goodbye and wish him well. One such opportunity was a “blacktie” event held in Indianapolis March 23. The event gave public relations practitioners in the state of Indiana a chance to recognize Sharpe’s contributions to the profession. Some of the nation’s top public relations practitioners including Chet Burger, John Budd and Richard Edelman attended the event. “It gave me great pleasure and pride to take part in honoring him,” Burger said.

Burger also said Sharpe has stood out for “his professional and personal integrity, his entire commitment to students and enthusiasm for public relations.” Bob Schultz, current president of the PRSA Hoosier Chapter, presented a plaque on behalf of the practitioners to recognize Sharpe’s contributions over his 25 years of service. The Ball State Public Relations Achievement Award was also presented at the event. Richard Edelman, chief executive officer for one of the largest public relations firms in the nation, was the recipient. The achievement award is a recognition that is awarded to professionals who promote education and advance the profession.


Robert “Pritch” Pritchard, Dr. Fred Woodress and Dr. Melvin L. Sharpe pose at the Indianapolis PRSA College of Fellows event.



Sharpe recognized; j-alumni reunion plans underway

Graphics instructor publishes new book about graphics reporting, infographics

As I’m sure most of you already know, long-time journalism professor Melvin Sharpe is retiring at the end of the semester after 25 years of service at Ball State. Alumni Society Sharpe has made an indelible President impact on both the Ball State community and the public relations profession that will never a journalism career day where be forgotten. When Sharpe announced his students met and spoke with intentions to retire at the end alumni on a more personal of the school year, our job on level. The big journalism alumni the journalism awards selection committee got that much easier event we are in the process of when reviewing the nomina- planning is still two years away, tions for this year’s Hall of Fame but it will be here before you Award. Sharpe was the obvious know it. I’m referring to our next choice to receive the depart- department-wide journalism ment’s most prestigious award, alumni reunion. As a board, we are deterwhich is presented each April at our annual journalism awards mined to host this event every five years. We figured this was an luncheon. In the journalism department appropriate timeframe because this luncheon is the highlight a lot of things change in this of every year. It always amaz- amount of time, but not so much for us to forget with es me to see and whom we went to hear about all the school! accomplishments STAY INVOLVED Coordinating our alumni are out If you have an idea to there achieving and submit for consideration, more of these types of events are what it makes me proud email Brian Hayes at: we think we should to be an alumnus or visit be doing as a board. of this great departthe Journalism Alumni The more alumni ment. who are able to parBut this luncheon Association Web site at ticipate, the more isn’t the only alum- connections we ni-focused event contacts can begin to create we help coordinate between our alumeach year. Part of our function as a board is to find ni, the department and our curways to keep alumni connected rent students. It is a win-win to the department, students and situation for everyone involved. Keep your eyes open for more other alumni. To do this, we try to host sev- of these events coming in the eral functions each year catered future. We typically try to contact specifically to journalism alum- you in three ways: “snail-mail,” ni. While some of the events e-mail and print ads in Phoenix have been fairly successful, oth- and the Ball State Alumnus magers have not. But that won’t keep azine. If you haven’t updated your us from trying new things! Just this past year alone contact or job information with we have co-hosted a journal- the Ball State Alumni Association ism alumni gathering at an in a while, please give them a call Indianapolis Indians baseball at (765) 285-1080 or e-mail them game, sponsored two alumni at and they events in Chicago, and invited will be glad to update that infornumerous alumni back to cam- mation for you. You wouldn’t pus this past fall to participate in want to miss the next event!



If a picture is worth a thousand words, a visual story using illustrations and information graphics in different mediums must be worth at least a million. Until recently, however, there hasn’t been a resource to tell you how. Thanks to a Ball State instructor, now there is. April 3 marked the official release of “A Practical Guide to Graphics Reporting: Information Graphics for Print, Web and Broadcast,” by Jennifer GeorgePalilonis. Palilonis is the journalism graphics sequence coordinator. “My goal in writing this book was to provide all professional journalists and student journalists with a guide for developing rich and interesting information graphics packages,” Palilonis said. The book is printed in four color throughout its 200 pages and includes a CD-ROM. The book contains examples of graphics created by Palilonis and other professional and student contributors. “When I go places, the thing I get asked ABOUT THE BOOK: the most is how A Practical Guide to Graphics Reporting: we teach graphics Information Graphics for Print, Web & reporting,” Palilonis Broadcast (published by Focal Press) said, because Ball State’s emphasis in graphics reporting is well “Educators can use it as an outline for developknown. ing courses that focus on visual storytelling.” Currently, professors from community colPalilonis says the book is an excellent resource leges to well-known journalism schools such for high school journalists, not only for the learnas the University of Missouri, Arizona State and ing aspect but also as a promotion for the level of U.C. Berkley are requesting the book for consid- study available at Ball State. eration as a teaching resource. Palilonis is planThe writing process itself holds significance to ning to use the book in the first two introductory her as well. graphics reporting classes next fall. “It is a really emotional thing because I wrote She added that the book could a majority of the book on bed rest while I was serve as a training device pregnant,” Palilonis said. “So for me it’s like my for graphics reporters at third child.” smaller papers. Palilonis has taught graphics courses at Ball “Small newspa- State for five years. The project was simply a matpers can use it as ter of getting it down in writing. While the first a learning tool for edition has just recently rolled off the presses, their visual staffs Palilonis is already planning to include more and students can material about Flash and multimedia graphics, learn the basics of ethical issues and additional examples in the graphics reporting next edition. for multiple media “This is still an evolving industry,” Palilonis formats,” Palilonis said. said.



Co-wrote “The Convergence Continuum: A Model for Studying Collaboration Between Media Newsrooms,” with Larry Dailey and Mary Spillman for the Atlantic Journal of Communication. Co-wrote “Most TV/Newspaper Partners at Cross Promotion Stage,” with Larry Dailey and Mary Spillman for Newspaper Research Journal. Co-wrote “Newspaper-Television Marriages: The extent to which cross-media partnerships display convergence-based behaviors,” with Larry Dailey and Mary Spillman for AEJMC. Received first place award from the Broadcast Educators Association in the news division debut category for “Defining Convergence: A Study of TV and Newspaper Partnerships.”

Co-edited “Convergent Journalism: An Introduction” and the instructor’s manual. Authored the chapter “Words: The foundation stone of journalism,” in Convergent Journalism: An Introduction. Authored the chapter “Where do we go from here? Possibilities in a convergent future,” in Convergent Journalism: An Introduction. Authored “The impact of instructional methods on medium-based bias and convergence approval,” in Journalism and Mass Communication Educator. Published with Robert Pritchard, “Attitudinal, motivational and value congruency between student members and faculty advisers in PRSSA,” in the Ninth International Public Relations Research Conference Proceedings. Published with Robert Pritchard and Lindsey Beach, “Predicting enjoyment, attachment and engagement in PRSSA: An examination of motivation and psychological need-satisfaction,” in Teaching Public Relations Monograph. Published with Robert Pritchard, “Perception and

PAM FARMEN Presented with Kathryn Smith and Jennifer GeorgePalilonis, “Newsroom Attitudes Toward the Roles of Newspaper Designers,” at the International Society for the Scientific Study of Subjectivity and AEJMC.


Reality: An exploration into the public relations educator/practitioner relationship.” Published with Tom Price, “The impact of group identity on the spiral of silence: An examination of freelance photographers and copyright retention issues,” in Visual Communication Quarterly. Published chapter “Culture, conflict and convergence: A theoretical discussion of group-based identity and bias reduction in a converged newsroom,” in Understanding Media Convergence: The State of the Field. Published chapter “A Quick View of Terrorism: Editorial Cartoons and 9/11,” in Media in an American Crisis: Studies of September 11, 2001. Published chapter “TV Coverage of Breaking News in First Hours of Tragedy,” in Media in an American Crisis: Studies of September 11, 2001. Presented with Robert Pritchard “Attitudinal, motivational and value congruency between student members and faculty advisers in PRSSA,” at the Ninth International Public Relations Research Conference. Presented “Culture, conflict and convergence: A theoretical discussion of group-based identity and bias


Turning academic knowledge into business solutions

‘State of Grant County’ report created

The Ball State Business Fellows program is designed to put students right into the action of local businesses and organizations across Indiana. The program, funded by the Lilly Endowment, consists of a faculty mentor and a team of students. The team is sent into an Indiana business or organization to participate in an on-site, problem-based project. There are many Business Fellows teams working each semester, engaged on different projects. The Career Center Web site says the goals of a Business Fellows project “should be to assist the partner organization directly in improving services, increasing business, developing new job opportunities, improving quality, or improving competitiveness.” Students take knowledge earned from their academic classes and use their expertise to accomplish this goal. Students must apply for positions on a Business Fellows team. It is a challenging, immersive experience that can last for one semester or for one academic year. Students receive compensation for participation.

When journalism instructor Sheryl Swingley learned that no business in Grant County had benefited from a Business Fellows project, she approached the Chronicle-Tribune newspaper in Marion to see if the staff wanted to partner. Within a week, Chronicle Tribune Managing Editor Tammy Pearson, a 1991 Ball State journalism alumna, asked Swingley for a team of students that could help the newspaper’s staff publish a special section on the economic status and recovery of Grant County. Grant County, which the Chronicle-Tribune serves, has been called the poster child for economic woes. Even the newspaper has seen its staff shrink. Within the last year, however, not all the news has been bad. Grant County has started to attract some new business, including distribution centers for Wal-Mart and Dollar General. The counties two universities, Indiana Wesleyan and Taylor, have both announced major expansion plans. Ivy Tech State College is building a new campus in Marion. To get the semester-long project under way, students started doing research on the county. With research in hand, the eight-member team of students participated in a five-hour brainstorming and planning session led by Assistant Managing Editor David Penticuff. “Students pitched ideas, and David had ideas too,” said Swingley, who with journalism graphics instructor Ryan Sparrow served as faculty mentors for the project. “It was a long meeting that had a number of detours and a certain level of frustration and tension.” An added twist to the team was that it was multidisciplinary, a requirement of all Business Fellows teams. The team included a sociology undergraduate major, a political sociology graduate student, a geography information processing and mapping major, as well as news-editorial majors and graphics majors. Story ideas generated that day for the news budget included how former factory workers’ standards of living have changed

Group creates plan for Delaware County BY TODD WITKEMPER

Ball State’s Business Fellows program is giving students in the Department of Journalism the opportunity to work with and create a communications plan for the MuncieDelaware County Chamber of Commerce. The students began working on the project in September. The chamber asked the Business Fellows team to develop an integrated marketing communications plan that focused on membership retention, marketing and branding services. “The goal for this project is to improve the organization’s (Chamber) visibility and involvement within the community,” senior public relations major and team member Cris Dorman said. “The end result is to make the Muncie-Delaware County Chamber of Commerce the must-join business organization.” The Business Fellows project has given the students the opportunity to use what they have learned in the classroom and apply it to an actual business situation. “While working for the Chamber, we have been able to implement an actual plan of action,” senior advertising major Stephanie Webber said. “Our classes have taught us how to create a strategic plan and working with the Chamber has allowed us to apply this to an actual situation.” In order to identify issues that needed to be addressed in the strategic plan, the students conducted a situational analy-


Presenting the pieces of the business fellows plan at the Showcase, an event hosted by Ball State, public relations master’s student Jill Griffith points out aspects of the plan.

sis of the Muncie-Delaware County community. The students collected data from 145 surveys that were distributed to Chamber members. After conducting a detailed analysis of the data, the students identified the strengths and weaknesses of the Chamber’s internal and external communications. The Business Fellows team then created a strategic plan that consisted of two phases. The Business Fellows team coordinated the implementation of phase one, which consists of creating a new identity through a logo, direct mail advertisements, a monthly enewsletter, Web tactics, a member renewal system and a sponsorship and reward program. The Chamber will implement phase two, carrying the new logo over to all collateral materials, producing the monthly e-

newsletter and carrying out the Web tactics developed by the students. “The goals the Chamber asked us to achieve were to make members more aware of the benefits of their membership, to attract more members to Chamber activities and to create a consistent brand identity that members relate to,” Dorman said. “We feel the plan we have created will accomplish all of these goals.” The students who worked on the project include Dorman, Webber, Leah Fernsler, Jill Griffith, Matt Heffernan, Susan McElmurry, Sarah Meyer, Kiersten Sadzewicz and Drew Wallace. Professor Robert “Pritch” Pritchard advised the Business Fellows team. The program works in concert with Ball State’s Building Better Communities initiative.


Jason Luebke polls residents of Grant county to determine opinions for the project.

and how they are recovering; what businesses are hiring; how the housing market might change due to new business; who the newcomers to the county are; the impact of Indiana Wesleyan University; the effect of brain drain; and how Ivy Tech will make a difference. Graphics included a timeline of Grant County business from 1831 to now, charts of the results of a community attitude survey and a business survey, as well as a graphic showing significant changes in the business landscape in Grant County. A web component was also developed. In addition to writing stories, creating graphics and designing pages, the team also wrote and conducted the community attitude and business surveys. Students on the team included Teresa Auch, a news-ed major; Steve Hawks, a political sociology graduate student; Mishele Hunt, a news-ed major; Jessica Kerman, a news-ed major; Jason Luebke, a journalism graphics major; Mary Metzcar, a geographic information processing and mapping or GIS major; Alicia Morrell, a sociology major; and Jennifer Noland, a journalism graphics major. Penticuff worked closely with the students. He came to campus numerous times, and students were encouraged to come to the Chronicle-Tribune newsroom to work side-by-side with him as he edited their stories and gave them suggestions.

FACULTY NOTES reduction in a converged newsroom,” at the Conference on Media Convergence. Presented with Robert Pritchard, “Perception and reality: An exploration into the public relations educator/practitioner relationship,” at the Public Relations Society of America International conference in Miami. Presented with Robert Pritchard, “News (un)scripted: An analysis of support and blame in the wake of two fatal shootings,” at the AEJMC. Presented with Robert Pritchard and Lindsey Beach, “Building a stronger PRSSA chapter: What Self Determination Theory tells us about the importance of motivation and need satisfaction.” Served as a panel member about “Convergence Trajectories: Different Paths to Integration” at the Broadcast Education Association conference. Served as lead organizer and proposing author for “Convergence and the Newsroom.”

BOB GUSTAFSON Presented “Senior and College Student Perspectives of Senior Advertising Stereotypes.” Co-wrote paper “Women’s Perceptions of Female

Body Shapes and Celebrity Models featured in Magazine Advertisements” with Michael Hanley and Mark Popovich. Revised book chapter “Advertising and the Business of Brands” in The Copy Workshop.

Advertising: A Social History by Kerry Segrave” in the Journal of Advertising Education. Presented “A Partnership for Success: How the Ball State AAF Chapter Has Contributed to the Success of the Ad Federation of East Central Indiana.”



Adviser of AAF Student Chapter that won AAF District 6 National Student Advertising Competition. Author of “Cell Phone Advertising Study. An empirical study of Ball State students to determine the level and type of cell phone advertising being received and what incentives would be needed for students to accept cell phone ads.” Co-wrote a research study with Robert Gustafson and Mark Popovich titled “Women’s Perceptions of Female Body Shapes and Celebrity Models Featured in Magazine Advertisements: A Q Method Study.” Authored a research study titled: “Market Validation of Ad Acceptance Factors for Cell Phone Advertising.” Authored book chapter in “Writing News Across Converged Media.” Published book review of “Endorsements in

Presented “Bold Newspaper Design” at JEA/NSPA. Served as president of the Journalism Alumni Society. Served on the state convention planning committee for IHSPA at Franklin College. Judged the Indiana High School Journalist of the Year competition in Franklin, Ind. Judged at the JEA/NSPA convention in Chicago. Served as one of the North Central Project team members.

KEN HEINEN Submitted with Mark Popovich, “Male Newspaper Photojournalists Perceptions of Women in Photojournalism,” for publication in Visual Communication Quarterly.



Dean prepares for future of CCIM BY LINDSI PRYOR

Having completed a year as the dean for the College of Communication, Information, and Media (CCIM), Roger Lavery hopes the changes being made will help make his vision for the college a reality. His vision is to take CCIM from having the “potential” for being one of the top communications programs in the country and turning it in to a top communications program. “When people mention the best communications programs, we want to have CCIM mentioned in the list. And we can accomplish this,” Lavery said. To make the changes necessary to “be the best,” Lavery has formed six interest groups made up of volunteer CCIM faculty who will assist him in his efforts. These interest groups are: international group, diversity group, symposium group, style guide group, marketing communications group and PhD group. Recognizing that more and more communication happens within the global

2005 - 2006

PROFESSIONALS IN RESIDENCE Joseph F. Benarroch Starcom MediaVest Group Constitution Day “Pardon the Constitutional Interruption” Panel David Handschuh Photojournalist

community, the international group is made up of faculty whose role is to develop opportunities for international outreach and expansion. The diversity group is working to create a more diverse CCIM culture including staff, faculty and students. The symposium group is developing what is being coined “Symposium ’07.” The group is to develop the program and funding to host an international symposium bringing leading academics and practitioners to the campus. The symposium should coincide with the opening of the new Communication Media Building. The style guide group developed a style guide that will create a unified image among the departments to build synergy for CCIM. Lavery also has a marketing communications group to help market CCIM using the resources that are available. Last is the PhD group. The purpose is to explore the possibility of CCIM eventually offering a PhD program.

Lavery hopes that these groups will help to move CCIM to a top tier among communications programs. “We want to be out front by preparing the college and students for what will be taking place in the future,” Lavery said. Lavery believes there is a need for all of these areas to be explored. “Rather than implementing them individually across an extended period of time, I wanted to move forward with all initiatives to accomplish as much as possible,” Lavery said. The dean is working as a change agent from within CCIM. Although he stated his role as dean of CCIM is to bring resources to academic units, represent units, support initiatives of the departments and be responsible for getting support for the vision of college, he realizes the possibilities that are out there for CCIM. “CCIM has a lot of potential… it is poised for greatness,” Lavery said. “If I can help be a part of that, that’s one of the more exciting rewards that goes with having this job.”

Researcher discusses First Amendment BY ADAM MAKSL

Ken Dautrich, one of the principal investigators in a study that focused on First Amendment knowledge in American high schools, spoke about the First Amendment and a free campus press on January 18. Dautrich and University of Connecticut colleague David Yalof published the Future of the First Amendment study in

early 2005. The two-year research project, commissioned by the John S. and James L. Knight Foundation, surveyed nearly 110,000 high school students, teachers and administrators. The study found that understanding of and appreciation for First Amendment rights were low among respondents, particularly students.

Media Center Panel Journalism Alumni Society Cheryl Proctor-Rogers, APR Home Box Office Jacqueline Thomas Indianapolis Star Ken Dautrich First Amendment Study Researcher Visual Editing and Ethics Panel Vivian Vahlberg Amy Schatz Wall Street Journal PHOTO/JOEL PHILIPPSEN

Dr. Melvin L. Sharpe


Dean Roger Lavery speaks with journalism instructor Sheryl Swingley during the Business Fellows Showcase.

Daily News editor Dave Studinski asks Professional in Residence Ken Dautrich a question about the First Amendment and college publications.

During the discussion, Dautrich suggested that the roles of public education have changed, which might be a reason students are less knowledgeable of their rights. “Civics education was the primary inspiration for creation of public education in the United States,” he said. However, he said that schools have been forced to give civics a back seat to testing and other priorities. He suggested that school boards and state legislatures renew a commitment to civics education. Much of the conversation revolved around the various studies with which Dautrich has been involved, including the Future of the First Amendment study and the annual State of the First Amendment survey. While the statistics overwhelmingly show disregard for the First Amendment, Dautrich said this is not a generational problem. He said Americans have historically given up some of their civil rights during tough times. “(People) are willing to com-

promise on their liberty to feel secure,” he said. “When people feel threatened, when they feel their security is threatened— which they certainly did after 9/11—they are willing to compromise on individual liberties.” Dautrich said that while the numbers are shocking—particularly those in the high school study—he does not believe Americans are worse off than they were any time before. “I don’t think that young people are worse off today in terms of their appreciation for the First Amendment than they were 10, 20 or 100 years ago,” he said. Dautrich founded the Center for Survey Research and Analysis and is the director of the Institute of Public Affairs. He is also a professor of political science at the University of Connecticut. He and Yalof are currently working on a book based on the Future of the First Amendment study. Go to for more information on the Future of the First Amendment study.

FACULTY NOTES (continued from page 3) HEINEN, CONT.: Accepted in the Lubeznik Center for the Arts in Michigan City, Ind.: “Icicles,” depicting the January 2005 Muncie ice storm. Accepted in “My Favorite Historic Place Photo Contest,” a juried architectural photography competition sponsored by the Indiana Department of Natural Resources. Selected by the U.S. Supreme Court as the sole media pool photographer for the investiture of Chief Justice John Roberts on 10/3/05. Selected by the U.S. Supreme Court as the sole media pool photographer for the investiture of Justice Robert Alito on 2/16/06. Published Viewpoints (AEJMC Vis-Com Division quarterly newsletter) article “Whatever Happened to Good Ole’ Trial and Error?” Served as AEJMC Visual Communications Division: Teaching Standards chair. Served as Pastoral Council for St. Francis of Assisi Catholic parish (BSU campus Newman Center).

TENDAYI KUMBULA Selected to be a Freedom House Academic Adviser.


Keynote speaker Oct. 29, 2005, at Wise Ministries fund-raising dinner in Palmdale, Cal. Keynote speaker at a conference April 30 to May 1, 2005, at the University of Zimbabwe in Harare, Zimbabwe. The conference was titled, “Role of the Media in Extending the Frontiers of Democracy.” Attended a Washington, D.C., conference on Western media coverage of African news and events. Took five members of the Ball State University chapter to an NABJ regional convention in Memphis, Tenn. Wrote seven chapters on seven contemporary and deceased African American journalists.

MARK MASSÉ Received “Faculty Innovator” designation. Received “CCIM Distinguished Researcher Award.” Appointed to the Editorial Advisory Board of Journalism & Mass Communication Educator. Published article with co-author Mark Popovich, “Individual Assessment of Media Writing Student Attitudes: Recasting the Mass Communication Writing Apprehension Measure,” Journalism & Mass Communication Quarterly.

Served as faculty member and luncheon speaker at Midwest Writers Workshop in Muncie, Ind. Collaborated with Jill Christman, in the BSU English Department regarding a joint graduate-level specialization in literary journalism/creative nonfiction. Participated in two local radio programs (“Converging Streams”) to discuss his book “Inspired to Serve: Today’s Faith Activists” on WERK-FM. Published a novel, “Delamore’s Dreams.” Served as consultant writing a communications plan for Muncie Habitat for Humanity. Served on panel “Achieving Creativity and Credibility in Literary Journalism” at AEJMC Convention. Researched with Vince Filak and Scott Reinardy on stress, trauma and intervention experienced by print and broadcast journalists. Authored “Structure: Roadmap to Successful Storytelling” in The Writer magazine. Wrote op-ed article on establishing digital libraries for the American Society of Journalists and Authors. Named to the BSU Center for Peace and Conflict Studies advisory board.


THE PANEL (FROM LEFT) SCOTT SINES: deputy editor at The Commercial Appeal in Memphis, Tenn; founding board member of the Associated Press Photo Managers; recently managed the redesign of the newspaper and installation of a new publishing system JENNIFER GEORGE-PALILONIS: journalism graphics sequence coordinator at Ball State; former deputy design editor for the Chicago Sun-Times and news designer for the Detroit Free Press; recently published a book on graphics reporting TONY MAJERI: fellow in Ball State’s Center for Media Design; former senior editor for innovation at the Chicago Tribune; one of the founders and former president of the Society for News Design; Ball State’s national award for innovation and leadership in graphic journalism named after him KENNY IRBY: founder of the Poynter Institute’s photojournalism program; speaker and consultant in areas of photojournalism, leadership, ethics and diversity; best known for photographic storytelling, his innovative management style and unyielding ethics; contributing editor to three Pulitzer Prize-winning projects PHOTO/JOEL PHILIPPSEN

Media ethics panel discusses ‘the right thing’ BY MIRANDA MULLIGAN

In the not-so-distant past, visual ethics simply meant making decisions regarding manipulation of photos. Today it means much more. In the ever-changing media atmosphere, how do journalists meet the demands of an increasingly visually sophisticated society with high expectations of how and where to receive the news without sacrificing authenticity, accuracy and credibility? “The society that we serve has an expectation that the content that we serve is authentic, believable, accurate—is trustworthy,” Kenny Irby said during a one-on-one interview with Ryan Sparrow, journalism instructor. “I think the citizenry that we serve in the United States is very much confused about whose information can be trusted. There has never been a time like this before in journalism.” During a panel discussion called “Visual Ethics: Defining visual truth,” panelists discussed the current state of visual ethics. The panel included Kenny Irby, visual communications and diversity group leader at the Poynter Institute; Tony Majeri, former senior editor for innovation at the Chicago Tribune; Jennifer Palilonis, journalism graphics sequence coordinator at Ball State; and Scott Sines, deputy editor at The Commercial Appeal in Memphis. Sparrow and Dan Waechter, the

Department of Journalism’s faculty adviser, organized the panel and seminar to address ethics of photography, visual storytelling, reporting, television and multimedia. Moderated by Warren Watson, JIdeas director and 2003 president of the Society for News Design (SND), the program included one-on-one taped interviews with each panelist, a taped group discussion in front of a small group of students and an evening presentation as a part of the department of journalism’s Professionals-in-Residence series. “I came up with a working definition to ‘Just what is ethics?’ Basically it’s the study of what is right and wrong and a system where you try to codify that,” Watson said during the evening panel discussion. “Essentially visual ethics is doing things right and doing the right thing,” Watson said. Recently, SND president, Bill Gaspard, published a draft of SND’s code of visual ethics on with the intention of addressing visual ethics in terms of accurate, straightforward reportage that includes innovative, creative and imaginative presentation. The five principles, as applied to the visual presentation of the news, addressed in the code are accuracy, honesty, fairness, inclusiveness and courage. As media evolves, these principles carry over despite the way news is delivered, Majeri acknowledged when discuss-

ing SND’s new ethics code. The role of the designer has to be in a more sophisticated place and these five “pillars of critical values” will set the standard, he said. Irby said that in a time when media cultures are merging, credibility is a critical concern and adhering to steadfast ethics in visual presentation, such as accuracy, is lost in definition. Defining truth in visual representation is often difficult because the difference between subjective and universal truths become blurred, Irby said when asked to define a “truthful image.” When discussing visual ethics, “we are talking about universal truths,” he said. It is an effort to instill a higher standard that reinforces accuracy, authenticity and credibility in visual reporting. Panelists discussed how universal truths maintain integrity in symbolic or thematic visual story-telling, while subjective truths depend on the individual. However, the reader may have difficulty differentiating a symbolic image (i.e. photo-illustration or caricature) from a pure reflection of reality (documentary photo or representative illustration), in fear of reader backlash. For example, newspapers choose to publish more politically acceptable photographs if they fear readers will be offended by raw, hard-to-look-at images that tell the story more profoundly. “Right now there is a fairly pervasive fear in a lot of news rooms about making readers angry. We can’t lose another

CODE OF ETHICS The proposed SND Code of Ethics focuses on these elements:

accuracy fairness honesty inclusiveness courage Available online at: reader,” Sines said in response to a discussion about conservative choices made in today’s newsrooms. “Even though we are telling them it is absolutely true…we would rather kind of pull that punch, and not say the truth in fear of the reader backlash, and that is what I think in encroaching on our ethical decision making,” he said. At the conclusion of the evening panel discussion, Irby said, “It is self censorship that we practice a lot in American media.”

FACULTY NOTES PAT MILLS Copy editor for the newsletter and concert programs for Masterworks Chorale. Editor for “Hope for Women” magazine. Inducted into J-Day Hall of Fame.

JENNIFER GEORGE-PALILONIS Published A Practical Guide to Graphics Reporting: Information Graphics for Print, Web and Broadcast book. Taught interdisciplinary course in interactive television design – the first of it’s kind in the world. Served as adviser for the “Web First Project,” a collaborative project between students and the Richmond (Ind.) Palladium Item. Hosted SND New Media Quick Course. Hosted Lightwave Workshop. Re-designed Daily News with students. Received the Young Alumnus Award by the Ball State Department of Journalism.

DR. MARK POPOVICH Published with Mark Massé, “Individual Assessment

of Media Writing Student Attitudes: Recasting the Riffe and Stacks’ Writing Apprehension Measure,” in Journalism & Mass Communication Quarterly. Presented “Middletown Media Studies II: Observing Consumers and Their Interactions with Media,” at the International Digital Media & Arts Association. Presented “Newsroom Attitudes Toward the Roles of Newspaper Designers,” with K.J. Smith, Jennifer George-Palilonis, and Pam Leidig-Farmen at the annual meeting of the International Society for the Scientific Study of Subjectivity. Presented “Newsroom Attitudes Toward the Roles of Newspaper Designers,” with K.J. Smith, Jennifer George-Palilonis, and Pam Leidig-Farmen at the Visual Communications Division for the AEJMC. Presented “Perceptions of Negative Stereotypes of Older People in Magazine Advertisements: An Intergenerational Q Method Analysis,” with Tom Robinson and Robert Gustafson at the International Society for the Scientific Study of Subjectivity in Vancouver. Presented “Middletown Media Studies: A Comparison of Simultaneous Multiple Media Exposure

across Three Research Methodologies,” with Robert A. Papper, Michael E. Holmes, and Michael Bloxham at the Mass Comm and Society Division of AEJMC. Elected chairperson for Faculty Council. Served as secretary for University Senate. Served as vice-president of Faculty Council. Served as member of the Salary and Benefits Committee. Served as grant referee for the Social Sciences and Humanities Research Council of Canada.

ROBERT PRITCHARD Recognized by President Gora as a faculty innovator. Published manuscript Co-wrote with Dr. Vince Filak in Journalism “News (un)scripted: An Analysis of support and blame in the wake of two fatal shootings.” Co-wrote “Perception and Reality: An exploration into the public relations educator/practitioner relationship,” with Vince Filak. Co-wrote “Predicting enjoyment, attachment and engagement in PRSSA: An examination of motivation and psychological need-satisfaction” with Vince



Department presents 2006 awards The 2006 Eugene S. Pulliam National Writing Award and Ball State University Department of Journalism Awards were presented April 4 in the Pittenger Student Center. More than 100 faculty, staff, students, alumni and guests attended the annual event. The Eugene S. Pulliam National Writing Award was presented to Amy Schatz, a Hoosier native, for her Wall Street Journal story, “Joe’s Van.” During the event, 25-year public relations professor Dr. Melvin L. Sharpe was inducted into the Journalism Hall of Fame. Sharpe has authored dozens of public relations papers and has conducted seminars for public relations associations in 13 countries. During the event, 12 other awards were presented to recipients. In conjunction with the awards, Eugene S. Pulliam National Writing Award winner Amy Schatz spoke as part of the Professionals in Residence program. Her winning story, “Joe’s Van: A tragic accident spotlights a hole in auto regulation,” was about the death of a quadriplegic on a lonely road in rural Pennsylvania.


Instructor of journalism and head of the graphics sequence Jennifer George-Palilonis (BA96MA05) celebrates receiving the Young Alumnus Award with her mother Jan George and fellow recipient Steve Patterson (BA96)

2006 Award Recipients Eugene S. Pulliam National Writing Award

Indiana Journalism Award

Indiana Scholastic Journalism Award

Outstanding Journalism Alumnus Award

Young Alumnus Award






Schatz was presented the 2006 Eugene S. Pulliam National Writing Award for her story “Joe’s Van” in The Wall Street Journal. Schatz is a graduate of Indiana University and currently resides in Washington, D.C.

Presented posthumously, Robinson received the award for his leadership at Dynamic Resource Group where he served as CEO from 1989-2006. Robinson was a strong supporter of Ball State journalism graduates.

Green, Columbus (Ind.) North High School journalism adviser, received the award for leadership and commitment to scholastic journalism for over two decades. Green is an advocate of scholastic press freedoms.

Nussbaum, Ball State alumnus and national correspondent for The Philadelphia Inquirer, was presented the award for his success within the journalism field after graduating with a BA from Ball State in 1974.

Majeri Award for Journalism Graphics

Majeri Award for Journalism Graphics

Public Relations Achievement Award

Special Citation in Journalism

Young Alumnus Award

Costa Courtroom Photography Award



Palilonis, current graphics sequence coordinator and instructor of journalism, received the award for her successes in the graphics communication field after graduating in 1996.

Chicago Sun-Times reporter and 1996 Ball State alumnus received the award for his outstanding achievements in his career. Patterson has won numerous awards for his investigative reporting in Indiana and Illinois.

Racine (Wis.) JournalTimes court photographer, Hertzberg won this award for the third time for a creative photograph illustrating a young child waving to a judge in the courtroom - without identifying the child.

Special Citation in Journalism

Special Citation in Journalism

Hall of Fame Induction








For his groundbreaking work as a visual journalist Horner, assistant graphics director at the South Florida Sun Sentinel, has shown a commitment to paving the way in multimedia storytelling and illustrative graphics.

Working to promote visual journalism around the country, Wittekind, graphics director at the South Florida Sun Sentinel has shown innovation and expertise in storytelling through multimedia and illustrative graphics.

A champion for public relations education, Edelman is CEO of Edelman Public Relations — the world’s largest independent public relations firm. Edelman is a leader in cutting-edge technology in public relations.

As principal of Columbus (Ind.) North High School, Clark was presented a special citation for his outstanding support of scholastic journalism and First Amendment freedoms for high school journalists.

Bagg, director of planning and research at St. Francis Hospital and Health Centers, was recognized for his work in media relations and crisis communication. He has been a strong supporter of interns and graduates.

The New Orleans TimesPicayune was presented a special citation for their coverage of the events surrounding Hurricane Katrina in 2005. The paper continued publishing from Baton Rouge, La., nearly 80 miles away.

Sharpe, a 25-year professor of public relations at Ball State University, was inducted into the Hall of Fame for his efforts to improve the quality of public relations education in the community, nation and internationally.



Majeri named media design fellow BY DICKIE BISHOP

From his first few days in America, Tony Majeri understood the power of visual media. As a 14-year-old German immigrant to the United States, Majeri knew little about American culture, and even less about how to speak English. But through visual communication relayed on newsprint, he was eventually able to develop an understanding of his new surroundings. It seems prophetic that developing visual communications would become the centerpiece of his life’s work, fostering a career filled with major successes, including a 35-year tenure at the Chicago Tribune, winning several Pulitzer Prizes, founding and directing the nationally acclaimed Society for News


Tony Majeri discusses the creation of a CDROM produced by the Chicago Tribune.

Design and becoming known as one of the greatest innovators in visual journalism. Now retired from the newspaper business, Majeri has contin-

ued to carry on his passion for visual communications. Most recently he has been working with Ball State’s Department of Journalism on several projects to create what he calls “the premier place in the world to study visual journalism.” “He’s quite the visionary,” said Lori Demo, assistant professor of journalism. “Tony brings to us an incredible background and innovation. He’s a great educator and he really shows the students the big picture.” Majeri has had a relationship with Ball State for many years, helping create the visual media curriculum and continuing to make it one of the strongest programs in the country. This year Majeri serves as a Fellow in the Center for Media Design, which, according to him,

is an honor ranking equally with his Pulitzer’s. “I never stop being honored by the things they are doing at Ball State,” Majeri said. “Being the CMD Fellow is among the best things I can claim in my life’s experiences.” Recently, Majeri has been assisting journalism department chairwoman Marilyn Weaver with a convergent media project at North Central High School in Indianapolis. He has also been helping Demo direct the “Web First” project, which is exploring how smaller newspapers can take advantage of the power of the Web to appeal to traditional and younger audiences. “Tony Majeri is a great inspiration to faculty and students,” Weaver said. “Working with him

is exciting because he is so full of ideas and is constantly asking us to stretch our minds and creativity. We have been friends for almost 25 years and I have never tired of his amazing spirit and enthusiasm for our profession.” Majeri says he is now even busier than during his career at the Tribune, but he won’t let that stop him from continuing to teach and work with Ball State. “My essential role over the years has been to help newspapers remain relevant and of interest to the community by creating new connections with readers,” he said. “With the projects we’re working on at Ball State, and with future projects, I hope to help future visual journalists continue to find newer, better ways of doing that.”

Kalish Workshop at Ball State educates picture editors BY AMANDA GOEHLERT

Last summer’s Kalish Picture Editing Workshop, the second on the Ball State campus, filled the seats of Art and Journalism room 353 to capacity with more than 50 students and nearly a dozen staff. New workshop director Scott Sines, deputy editor at the Commercial Appeal in Memphis, Tenn., said the two sessions planned for early June 2006 will not only make room for extra students, but also new material. “We’re changing the curriculum so we can add a whole day devoted to journalism and the media,” Sines said. “Now we’ve combined the concept of photos in print and on the web with a survey of what’s going on on the web as a background.” For the additional day of material exploring how photojournalism interacts with the Internet, Sines is bringing in faculty members Brian Moss, recently retired from the Kentucky Post, and Brian Storm, who began working for MSNBC after graduating from the University of Missouri. Students will be given a set of photographs, Sines said, and asked to create and edit and layout for print as well as the web, which may force many students to consider new presentational issues. The workshop dedicates one day to major ethical issues but ethics are always on the forefront of conversation. “Ethical issues arise in Kalish every-

day,” Sines said. “That’s part of the fun.” Tom Price, assistant professor of journalism, who coordinates the logistics of the workshop, believes changes occurring in the field of journalism may help spark interest in the Kalish Workshop. The workshop attracts many mid-level professionals moving into picture editing positions. These professionals are just beginning to confront the issues and experiences covered during the Kalish workshops. “I think it’s even more crucial for higher-end training,” Price said. Real life simulations and role-playing are used extensively at Kalish, he added. Many of the same faculty will be returning to the workshop this year. However, Price pointed out that the faculty make a strong effort to continually bring new material for innovative presentations and discussions to the workshop each year. “There are certain truths and there are certain variables,” Price said referring to the similarities and differences during each year at the workshops. Sines said holding the past two workshops at Ball State has been a perfect fit for the students and faculty. “The thing that really makes Kalish special is the faculty, including Ball State’s,” Sines said. “There is a true spirit of kinship and reunion and I think people feel that.” The Kalish Workshop was named for former photo editor of the Milwaukee


Kalish Picture Editing student Dave Ellis, from the Fredericksburg Free Lance-Star, gives his opinion on photographs during last summer’s workshop.

Journal Stan Kalish. Kalish was an innovator in the field of picture editing when many newspapers did not have picture editors. Kalish pioneered the field and, in 1950, co-wrote a book on picture editing that is still in use today. Kalish died in 1985 and his widow honored his memory with a fund to support this workshop. The overall goal of the workshop is to develop skills in visual presentation for integrated journalists. The program began at Marquette

University in Milwaukee and moved to Ball State two years ago because of the journalism facilities. The workshop is nationally known and partners with the National Press Photographer’s Association. Faculty members at the workshop are awardwinning picture editors and newspaper administrators. This summer, the first session of the workshop will be from June 2 to June 7 and the second from June 9 to June 14.

FACULTY NOTES (continued from page 5) PRITCHARD CONT.: Filak and Lindsay Beach. Co-wrote “The Impact of Public Relations Roles and Dominant Coalitions on Crisis Communications and Case Study: Guide Corporation and the White River Fish Kill” with Jeff Hutson. Co-wrote “Predicting enjoyment, attachment and engagement in PRSSA: An examination of motivation and psychological need-satisfaction” with Vince Filak and Lindsay Beach in Teaching Public Relations Monograph, Co-wrote “Building a stronger PRSSA chapter: What Self Determination Theory tells us about the importance of motivation and need satisfaction” with Vince Filak and Lindsay Beach. Appointed to the Educational Affairs Committee of the Public Relations Society of America. Served as chair of the PRSA Educators Academy (education interest section) in January. Awarded Who’s Who Among America’s Teachers.

SCOTT REINARDY Received grant to research stress and burnout of sports journalists.

Presented “It’s Gametime: The Maslach Burnout Inventory measures burnout of sports journalists.” Published “Study: Sports bosses most stress of staff ” for the Associated Press Sports Editors Newsletter. Authored “Journalism’s Toy Department: The emergence of American sports writing 1820-1900.” Awarded Who’s Who Among America’s Teachers.

MEL SHARPE Presented with Becky McDonald, “Examining a Behavioral Theory of Public Relations: A content Analysis of Five Case Studies,” at the 9th International Public Relations Research Conference in Miami. Presented with an award for “Outstanding Dedication to the International Public Relations Research Conference and Service to Advancing the Field of Public Relations.” Received the 20th Anniversary Partners Award, Center for Information and Communication Sciences. Inducted into the Journalism Hall of Fame, 2006. Served on the editorial boards for the International Journal of Strategic Management, Public Relations Review, Public Relations Research, and Commu-

nication Management. Spoke to the IUPUI Graduate International Public Relations class, “How History and Culture Have Shaped South American Public Relations Performance.”

DAVID SUMNER Published with Shirrel Rhoades Magazines: A Complete Guide to the Industry. Published with Holly Miller, Feature and Magazine Writing: Action, Angle and Anecdotes. Currently being used as a textbook in 27 universities in 16 states. Awarded first place in magazine division paper for “Teaching Standards in Feature and Magazine Writing Courses,” at AEJMC Annual Convention in San Antonio. Awarded first place in magazine division paper with Leeann Harney for “Black American Representation in Magazine Advertisements 1950 to 2005,” and for “The Effects of the Internet on the Economics of Magazine Publishing.” Wrote articles on “Walter Annenburg” and “Conde Nast Publications” for Encyclopedia of American Journalism History.




Six journalism graphics students spent the spring semester imagining what television news might be like if viewers could choose the news stories they want to watch and explore by activating news content using a remote control. The students were part of Ball State University’s interactive TV news design class co-taught by Jennifer GeorgePalilonis, coordinator of the journalism graphics sequence. “For our graphics students, it’s an amazing opportunity because it allows them to take everything they know about information graphics and design and content-driven design – and how design affects content – and take it to a level that’s beyond anything they’ve ever experienced,” George-Palilonis said. “So for us, I think it’s just the absolute newness and cutting-edge nature of what we’re doing that sets it apart from anything we’ve done before.” The students spent April 1 producing a five-minute interactive TV newscast on deadline with NewsLink Indiana, BSU’s converged television newsroom. While WIPB viewers were able to watch the normal live brief at 7:55 p.m., viewers at Ball State’s Center for Media Design and its digital home experienced additional iTV content generated by the journalism students, including an interactive timeline and map. “I think this first attempt at iTV news

on deadline was a huge success, and everyone involved should be proud of what they accomplished,” GeorgePalilonis said. The brief and the iTV assets were constructed during a “normal newsday” with deadlines. “There’s not a lot of talk about news (for interactive television). To me, this is an amazing place for us to make a mark and to carve a niche and explore something,” George-Palilonis said. Besides exploring design issues related to a new media technology, the iTV class also gives the journalism graphics majors a chance to work with students from other departments. Two telecommunication students brought their broadcast media skills to the class, along with five computer science students who helped “code” content for Windows Media Center – the interface design platform the students used to create the interactive broadcast. Timothy Pollard, associate professor of telecommunications, and Vinayak Tanksale, instructor of computer science, helped teach the course with GeorgePalilonis. Mike Bloxham, testing center director at the Center for Media Design, and several graduate students also offered their expertise for news and computer issues. Students were exposed to industry experts including Dale Herigstad, executive creative director of the interac-

The iTV Interface VIEWPORT Standard live broadcast area until other option is chosen

TICKER Information can move forward and backward with remote control

DRAWERS Items can be chosen that interactively relate to the story on the live broadcast.

tive agency Schematic, who has been responsible for designing some of the most innovative interface designs seen on TV, the Internet, PSP and other platforms, Bloxham said. They also interacted with Tony Majeri, former senior editor for innovation at the Chicago Tribune. “(This class is) probably the single most interdisciplinary piece of curricular activity on campus at the moment,” Bloxham said. “This is a natural extension of the work that has been going on here in journalism and graphics – to take it into the realm of television. We felt that if we’re going to take it into television, we should logically be looking at the cutting edge of television interface design.” The convergence of different academic backgrounds – specifically journalism design and computer science – gives the six journalism students an edge if they should decide to pursue a TV design career, Bloxham said. “(Interactive TV) is a subject matter that the big news providers in the broadcast world are trying to get their heads around now. They’re trying to say ‘how are we going to do this operationally?’ ‘What’s the business model?’ ‘What are the skill sets that we need?’ and ‘Where do we find people?’ And, they don’t know the answers to any of those questions right now,” Bloxham said. LEFT: Journalism graphics student Broc Borntrager explains the learning curve journalism graphics students encountered. PHOTO/DOUG BLEMKER TOP RIGHT: A computer science student shows Dan Waechter the options available with the iTV interface. PHOTO/AMANDA GOEHLERT

BOTTOM RIGHT: Groups learn about iTV interactive elements during the forum. PHOTO/AMANDA GOEHLERT

“Our students are going to be graduating and they are going to be perfectly shaped and equipped to enter the workspace pre-skilled to help answer those bigger business questions because they’ll have done it,” he added. All of the students were hand-picked to participate in the class because of their exceptional and specialized design, broadcast or computer science skills, George-Palilonis said. Lindsay Hack, a senior journalism graphics student, said it’s exciting to work with the new media. “It’s kind of a culmination of everything we’ve learned,” she said, adding that she was able to blend her design skills and journalism knowledge for the class. Graduate student Amanda Goehlert, who is studying journalism graphic design and has a background in still photojournalism, liked the idea of working with students with different academic backgrounds while also being able to influence the future of television. “I really liked the concept of so many students with different skill sets coming together to produce a new product – a new media product. And I knew it was a big challenge for me to put my own skills to use in ways that I’ve never used them,” Goehlert said. A $25,000 award from the Discovery Group provided funding for the project. NewsLink Indiana and Ball State University faculty and students plan to continue working with emerging iTV technologies. More information about the project can be found at

FACULTY NOTES (continued from page 7) SUMNER CONT.: Wrote “Magazines” for Encyclopedia Britannica 2006 Book of the Year. Completed two-year term in May 2006 as executive director of the Indiana Collegiate Press Association.

RYAN SPARROW Served as Business Fellows mentor for the Marion Chronicle-Tribune project.

MARY SPILLMAN Presented “Be a Convergence Trendsetter,” for JEA National Convention in Chicago. Published “The Convergence Continuum: A Model for Studying Collaboration Between Media Newsrooms,” with Larry Dailey and Lori Demo in Atlantic Journal of Communication, 2005. Published “Most TV/Newspapers Partners at Cross Promotion Stage,” with Larry Dailey and Lori Demo for Newspaper Research Journal. Authored “Newsroom Marriage Encounters: The Extent to Which Cross-Media Partnerships Display Convergence-based Behaviors,” with Larry Dailey and Lori Demo for AEJMC Convention.


SHERYL SWINGLEY Served as Business Fellows Mentor, Marion Chronicle-Tribune project. Served on the University Contract Faculty Committee, Women’s Week and Council for the Environment.

DAN WAECHTER Presented “Considering Journalism Education” at the JEA National Convention in Chicago. Served as secretary to Undergraduate Education Committee. Served as faculty liaison to the Journalism Alumni Society Board of Directors. Judged entries for the IHSPA convention. Served as a member of the North Central High School Collaboration Project.

WARREN WATSON Presented numerous keynotes at high school and professional programs. Served as participant and moderator for

Professionals in Residence programs. Organized campus activities on Constitution Day. Presented during the Grantsmanship Summer Event seminar for the Office of Academic Research and Sponsored Programs. Selected as participant in President Gora’s Innovators Breakfast series. Worked with Teachers College on upcoming Electronic Field Trip program in Philadelphia. Published numerous articles in media trade journals, Indianapolis Star, Star Press and newspapers nationwide.

MARILYN WEAVER Served as the team leader for the North Central High School Collaboration Project. Invited to participate in the Harvard University Shorenstein Center Roundtable. Served as executive board member for the Association of Schools of Journalism and Mass Communications.



Read, flip, fold is now click, scroll, close. The actions most people take when reading their news is changing and a community project with the Richmond Palladium-Item is working to stop the “close” part of Web news reading. This spring, eight journalism students, two faculty members and the team at the Richmond Palladium-Item collaborated on a special project, called WebFirst. It explored the Internet presence of a small, daily newspaper and how it could introduce news on the Web with more immediacy than print, while continuing to publish the newspaper’s afternoon product. “This project is about developing this different type of storytelling for the Web,” news editorial sequence coordinator Lori Demo said. “We have to determine ways to serve the need for immediacy, interactivity and the non-linear characteristics of Web storytelling.” Demo sees the project as an opportunity not just for the Palladium-Item but as a model for similar small, daily newspapers with limited resources around the United States. The Palladium-Item’s circulation and demographics are similar to 75 percent of all daily newspapers in the United States with circulation challenges and rising costs causing the organization to look at different ways to serve the news-reading public. “It may come to the point of even asking how do you design your job,” Demo said. “Journalists have been basically doing the same job for the past 60 years. How do we change that routine?” This partnership Ball State created has the support of the editors and staff at the PalladiumItem. “It makes great sense for universities to partner with nearby newspapers as well as nearby newspapers to partner with such


We have to determine ways to serve the need for immediacy, interactivity and the non-linear aspects of Web storytelling.” LORI DEMO JOURNALISM PROFESSOR

a powerhouse school like Ball State,” Palladium-Item managing editor Rich Jackson said. “Partnerships must be put in place between universities and the newspapers that hire their graduates.” Within the first month the staff of the paper made changes in how it delivers the news. The editor created and maintained a blog and MySpace site for the newspaper and has been open to new ideas to engage readers. “We’re looking for ways to frame the stories to engage more people,” Demo said. “How do we make these stories more engaging?” The faculty team includes Demo and journalism graphics sequence coordinator Jennifer George-Palilonis. Tony Majeri, Center for Media Design fellow and former senior editor of the Chicago Tribune, is also involved in the project. The group also includes eight students specifically dedicated to the project and the Advanced Editorial Presentation (JOURN 445) class. “At first this project was frustrating because we didn’t know what specifically was expected of us,” graduate student Miranda Mulligan said. “About halfway through it began to take shape and it felt like the project had more direction.” The team worked on three major tasks specifically geared toward a small newspaper that has limited resources. The first explored how a searchable com-

munity calendar for local events could enhance the reader’s experience as well as help create a sense of community. The second developed and defined two major story types and explained how to combine graphics and multimedia with words for each. Ultimately, this element tried to determine how different types of stories require different storytelling presentations that take full advantage of Web capabilities. The final part is an interactive, multimedia presentation on CD-ROM presenting the project team’s ideas. The presentation includes an exploration and summarization of the project as well as a simulative exercise demonstrating the creative process involved to produce Web news story presentations. “We have young, smart, motivated and willing individuals to think up innovative and diverse ideas to help smaller newspapers figure out how to make connections with readers of this new medium,” Demo said. As the processes and tools were developed, the team carefully logged the methods and explained how the current staff of the Palladium-Item could replicate each easily, Demo said. “Not to resort to a cliché, but we not only caught some fish for them, but we also tried to teach them how to fish,” Mulligan said. The group produced Flash templates for interactive multimedia and guidelines for storytelling techniques and gave


Senior journalism graphics student Brandon Stuck presents the group’s ideas for the interactive CD-ROM to journalism professor Lori Demo. The group’s project has changed from basic Web-based storytelling to complete integration of the Web as the first source of news.

them to the Palladium-Item. The project has gone through many revisions to create the best possible opportunities for both parties. “We realize it’s OK to fail initially as long as we’re striving to do good work,” Demo said. In the future, the project has the potential to become more

of a long-term research project of the department focusing on generalizing the successes at the Palladium-Item for smaller-circulation newspapers around the country. Although a Web site redesign is not part of the project, elements on the site may change to reflect the project’s goal of mak-


News Degree Earned

Place of Employment

Job Title Home Address

Phone Fax E-mail Send to: Ball State University, Department of Journalism, Phoenix Editor, Muncie, IN 47306-0485 Phone: 765.285.8200 • Fax: 765.285.7997 • E-mail all the information above to: PHOENIX FALL 2005 / SPRING 2006 9


Alumna goes


(Editors Note: Amanda Cook received her MA in public relations in 2004. After working for a year doing marketing for a commercial real estate firm, she took a position with Howland Homes in Seattle. Howland was contracted to assist the re-building of a home for the popular ABC television series “Extreme Makeover: Home Edition.” The episode aired on January 15, 2006. Cook was asked to chronicle her experiences for Phoenix.) BY AMANDA COOK

When the owner of my company, Howland Homes, told us that the producers of ABC’s hit television show Extreme Makeover: Home Edition (EM:HE) asked us to be the general contractor for building the next new home in the area, the words “free publicity” instantly flashed in my head. Responsible for marketing and advertising for the company, I couldn’t believe we would have this incredible opportuni2004 MA ty. I immediately began making a list of things to do: reevaluPublic Relations ate and flush out our media list, draft press releases, invite the media to the scene and create new marketing materials for the one, we were already behind schedule due to production. We taping and the airing. Little did I know that it would can build a house on a construcend up proving to be a diffi- tion site in four months under cult task. All of the information the best of circumstances, but released to the public or media, we were challenged with buildincluding the use of the EM:HE ing a house in 106 hours on a logo had to be approved by ABC production site. The first night the temperafirst. We could not release any tures dropped below freezing, drastically slowinformation ing the special to the media foundation used or the public to set at a high until the day I don’t agree with rate of speed. taping began the founbecause the the old phrase that After dation finally family who set, we started received the says, ‘There’s no framing even makeover as the torrential actually did such thing as bad rain of the next not know 24 hours began. until EM: publicity.’” Unexpected HE host Ty AMANDA COOK weather condiPennington tions created yelled his more problems signature and construcp h r a s e through his bull horn, “Good tion fell 18 hours behind schedule at one point; the workers Morning Kirkwood Family!” That was only the beginning were exhausted and the weather of one of the most difficult builds made it miserable. That was when we learned the show has ever seen. By day


TOP: Construction workers watch as the original house is demolished to make wake way for the family’s “Extreme Makeover” house. ABOVE: Working to complete their deadline, construction workers, landscapers, roofers and others construct the house for the family. LEFT: The Kirkwood family pose after the completion of their “Extreme Makeover: Home Edition” house.

that the media can either be your best friend or your worst enemy. It was widely reported on many local news outlets that we had a number of subcontractors walk off the job. We did have workers who left, but they had been working nonstop for hours through some of the most difficult weather conditions. It was not safe to keep them on the job and we preferred that they leave. In a rush to do damage control, we called the local radio station and asked to go live with an exclusive report from the site. We did need

help finishing the job and we needed fresh workers to replace those who needed rest. After a call was put out to the community, many volunteers and local companies stepped up and replaced our exhausted workers. Armed with extra hands and refreshed workers, Howland was able to pick up 18 hours in the last 36 hours of taping, stunning producers who were convinced the show would need an extra day to complete the build. The job was completed on time and with outstanding results.

I don’t agree with the old phrase that says, “There is no such thing as bad publicity.” We got a lot of advertising through the show, but my initial idea of free publicity actually came with a cost that I had not anticipated. When you are under the constraints of time, weather, construction and production in the land of reality television, anything can happen. In the end, we built a beautiful new home in 106 hours for a family who needed it and I hope that is what we are remembered for.



MICHAEL PITTS is self-employed as an author and recently published his third book of “Famous Movie Detectives.”

GARDI IPEMA Wilks is the president of Wilks Communications in River Forest, Ill.



SANDRA K. HOOVER is director of volunteer services for Cardinal Health System in Muncie.

DAVID HILLDALE is a technical writer for Cisco Systems, Inc. in Research Triangle Park, North Carolina.


SONJA POPP-STAHLY is an account manager for Hetrick Communications in Indianapolis.

ERIK JOHNSON has been appointed to the Arts Council of Indianapolis board. JON WHITE is the manager of publications and internal communications at St. Vincent Indianapolis Hospital and a freelance writer for AAA Home and Away magazine.

CLASS OF 1989 PHIL BEEBE is the sports editor for The Star Press in Muncie.

CLASS OF 1994 DANITA (ARBUCKLE) FEINBERG is an assistant professor of rhetoric at Eckerd College in St. Petersburg, Fla., teaching creative writing and journalism. MICHELLE LINN-GUST serves as a writer for the New Mexico Suicide Prevention Coalition.

10 FALL 2005 / SPRING 2006 PHOENIX

NATALIE (TUDOR) GUZMAN is the assistant vice president and public relations director for Fifth Third Bank, Central Indiana region in Indianapolis.

CLASS OF 1996 BETH KING is the media relations specialist for OrthoIndy in Indianapolis. LUANN TANZILLI is in the Preferred Sales department of the Radisson Hotel City Centre in Indianapolis.

CLASS OF 1997 DANA KNIGHT is a business reporter and columnist for the Indianapolis Star. JAY KERN is the senior composition manager for Wiley Publishing in Indianapolis. THOMAS OUTLAW is in the sports department at the Chicago Tribune in

copy editing and statistics.

CLASS OF 1998 TOM GAYDA received the Administrator of the Year Award.


CLASS OF 1999 HOLLY HUFFMAN is the marketing assistant for Wabash Valley Power Association. SARAH MCHUGH works as the National Media Manager for Richmond America Homes in Denver. MICHELLE SHAWAGER O’KEEFE serves as the executive director of media relations for Wishard Health in Indianapolis.

CLASS OF 2000 RYAN CASEY is an account executive for Zimmerman Advertising in Oak Brook, Ill.


Students find success in ‘ad biz’ are really going out and making a name It’s all about placement. for themselves. For over 13 years, professors of the “If you consider where students have advertising major in the Ball State jour- gone in the United States, the types of nalism department have been building companies they are working for and what the program to give students a competi- roles they perform within the company, tive advantage upon graduation. then there are some real success stories With the guidance of professors who out there,” Hanley said. bring professional experience One is Chris and students’ determination to Campbell (BA05), Firms know seek out top advertising agenwho is working as an cies in the country, graduaccount representathat with our ates of the advertising major tive for Carmichael are obtaining jobs across the Lynch in Minneapostudents, they country. lis. Graduating from “What impresses me about the program a year don’t have to the students who graduate ago, Campbell’s prifrom the program is that even mary accounts are train them.” with a bachelor’s from Ball Portia and Harley State, we have students who go MIKE HANLEY Davidson. off and work for the best adver“All of the proADVERTISING PROFESSOR tising agencies in the United fessors constantly States,” advertising professor helped mold me into Robert Gustafson said. what I am now,” Campbell said. “I made The program graduates about 80 stu- advertising a vocation. I wish there was dents a year. more I could give back.” Mike Hanley, advertising sequence Matthew Irving (BA03) is another coordinator, agreed adding that alums recent graduate who chose to take a posiBY LINDSI PRYOR

tion in a firm outside of Indiana. Irving is a copywriter at Young & Rubicam in Detroit working with Lincoln Mercury and their dealers. “The BSU advertising program is well designed. I think it gives grads a huge leg up,” Irving said. “Having a certain level of knowledge and a working vocabulary allowed me to learn so much more.” Some of the others who have found positions outside Indiana include Katie Pfledderer (BA04) and James Brindel (BA03). Pfledder, account executive for Bernard Hodes Group, handles clients including Central DuPage Hospital and Wheaton Franciscan Healthcare in Illinois. She has also worked with Hyundai, American Express, Ameriprise, Save-A-Lot and Ace Hardware. Brindel, an account executive at West Wayne in Atlanta, works on the Toyota account. “After speaking to co-workers about schools, I realized that BSU has one of the best advertising programs available,” Brindel said. “I’m very proud to say I went to Ball State.” Students are also finding career opportunities in Indiana. Christy Wirt (BA05),

a media buyer at Roman BrandGroup of Indianapolis, has Indiana clients that include ITT Tech and Cinergy. Hanley attributes the success of students in the advertising industry to the “real life experience” they gain at Ball State. He believes the reason advertising students find success in the industry is because while at Ball State, they are trained to “hit the ground running.” “Firms know that with our students, they don’t have to train them,” Hanley said. “Upon hiring them, they can give our students an assignment, and our students have the skills and knowledge to run with it.” Alumni such as Campbell, Irving and Pfledderer said their education provided them with the skills and knowledge-base that were essential not only in obtaining a job out of college but also for doing their job once they were hired. “From day one, people I work with have been surprised at what I really knew,” Irving said. “I understood concepts from every department and could follow conversations that most people in my position couldn’t.”

AAF breaks record: three peat success BY COURTNEY CARNEY

Ball State’s student chapter of the American Advertising Federation (AAF) received another first place finish in the District National Student Advertising Competition and will now proceed to the national championship for the third year in a row. The team came away with the highest scoring book which led to their success in the district championship April 22 in Detroit, defeating approximately 15 teams from colleges and universities from Indiana, including Purdue and Indiana University. Ball State will now travel to San Francisco to participate in the national finals. “We accomplished what no other school has before in District 6 NSAC competition history,” president of AAF Nick Allen said. “We came away with the highest scoring book and presentation and took first place

for the third year in a row.” To participate in the competition, each team developed a 32-page advertising campaign for Postal Vault. The campaign project included research, strategy, media selection and creative ads. “After our team presented at the AFF competition, recruiters from the three largest Detroit agencies asked me to send them resumes from all our ad seniors,” said Michael Hanley, a Ball State advertising professor and AAF faculty adviser. “When our students interview for jobs across the country now, most agencies know about the Ball State ad program.” Ball State students Susan McElmurry, Jodi Willis, Shavonne Tate, Michael Panyard and Nick Allen won the team presentation and campaign development sections for their client. “Our success at the AAF regional and national competi-


Senior advertising student Nick Allen introduces the AAF team presentation for “Postal Vault” at the on-campus preview.

tion during the past three years has helped put Ball State’s advertising program on the map,” said Hanley. “We now have ad agencies from across the country recruiting our students before they graduate.” According to the AAF Web site, the American Advertising Federation protects and promotes the well-being of advertis-

ing. The AAF represents 50,000 professionals in the advertising industry. Their national network consists of 210 ad clubs and connects the industry with an academic base through its 210 college chapters. “Being a member for two years and president for one has provided me the opportunity to develop three complete cam-

paigns and gain professional experience,” said Allen. “I feel so lucky to have found a major that I am passionate about, I would work for free, although getting paid for it will be nice.” Allen believes his experience with AAF and the program at Ball State is helping him develop enough experience for his dream – owning his own ad agency.

ALUMNI NOTES HEIDI MONROE KROFT is a senior account supervisor for BLASTmedia in Fishers, Ind. STACY (SEAGREN) SCHLEETER is an account manager for Borshoff Johnson Matthews in Indianapolis.

CLASS OF 2001 MELANIE NIMRODI serves as the assistant director of media relations for the Illinois Institute of Technology. CAROLINA PROCTOR is a feature writer for the Post-Tribune newspaper in Merrillville, Ind.

CLASS OF 2002 KEVIN ERB serves as the editor-in-chief for the Michiana Business Publications in Fort Wayne. JAMIE METTLER is in the public affairs department for the USDA Forest Service

in Tallahassee, Fla. JACLYN RENNIE was promoted to marketing project manager for Old National Bancorp in Evansville, Ind. KATY HARRISON TROXELL is the marketing coordinator for Community Hospital in Anderson, Ind. MEGAN (WEISS) CISZEWSKI serves as the director of marketing and special events for WYIN Channel 56 Northwest in Merrillville, Ind.

CLASS OF 2003 MIKE BANAS is an account executive for Ogilvy Public Relations in Chicago. MELISSA BURRELL is a communications associate for the Ohio Grantmakers Forum in Hilliard, Ohio. SARAH (GREINER) SWAN is a public

affairs specialist for the National Museum of the United States Airforce at WrightPatterson Air Force Base in Dayton, Ohio. ELLY KRUMWIEDE is an account coordinator for Porter Novelli in Chicago. NICOLE VOGES is a Herff Jones yearbook representative.

CLASS OF 2004 HEATHER PORTER serves as assistant director of programs for the Society of Professional Journalists. KATHRYN SMITH works as a designer and copy editor for Roll Call on Capitol Hill in Washington, D.C.

CHRIS CAMPBELL works for Carmichael Lynch in Minneapolis. LORI HERBER is the media director for Virginia Ball Center for Creative Inquiry. KELLY MEYER is an account coordinator for the Bernard Hodes Group in Indianapolis. KASEY PETERSON is a community relations specialist for Kool Smiles, PC in Indianapolis. ERIC PULLEY works as the marketing coordinator for the Barlow Marketing Group in Ft. Wayne, Ind.


JENNIFER ROSS has taken a copy-editor position at the Chronicle Tribune in Marion, Ind.

KATHERINE BANFIELD is an assistant account executive for Olson and Company in Minneapolis.

KIM VU works for the metro/state team at the Minneapolis Star Tribune.

PHOENIX FALL 2005 / SPRING 2006 11


J-DAY 2006


ABOVE: Tossing t-shirts, Ball State’s Charlie Cardinal welcomes high school journalists to J-Day 2006 on April 28. LEFT: Senior journalism graphics student Shawn Barkdull teaches students about newspaper maestroing, a teamwork concept, at the Ball State journalism workshop J-Day on April 28.

J-Ideas wins ‘Telly’ award for Constitution Day DVD BY GERRY APPEL

J-Ideas is the winner of a 2006 Silver Telly Award for its DVD, “Our Living History: A Celebration of our Constitution.” The DVD, which has been distributed to nearly 10,000 teachers and schools nationwide, was produced as part of Constitution Day in September 2005. The DVD, released fall 2005, features a roundtable discussion with First Amendment experts, interviews, and a package on the Future of the First Amendment survey. The DVD was produced by Ball State University’s Teleplex and the Department of Journalism’s Integrated Media Lab. The Telly Awards receive more than 12,000 entries per year in various categories of broadcast and production. Seven to 10 percent of entries win a Silver Telly Award. The Telly Awards were first given in 1978, and were started by Emmy and Clio

award winner David E. Carter to honor excellence in local and cable television. A silver is the top award in this competition. Among 2005 winners of Silver Telly Awards were PBS, Time Warner Cable Media, Young & Rubicam and Walt Disney Studios. In addition to the Constitution Day DVD, J-Ideas has several more DVDs planned, including a DVD for principals and administrators, a DVD about visual ethics and a DVD to assist high school publications in developing business plans. “Business literacy is important for high school publications,” Warren Watson, director of J-Ideas, said. “Students learn skills they will be able to use later in their careers. Publications that run in a businesslike manner enjoy more credibility in a school and are less of a burden at a time when school budgets are being

tightened.” Following J-Ideas’ initial campaign, the organization has a variety of projects planned after receiving a new, two-year grant from the John S. and James L. Knight Foundation. The $850,000 grant will allow the scholastic journalism organization to continue to educate high school students on the First Amendment. In addition, J-Ideas will again offer a course to school administrators that focuses on First Amendment awareness and media literacy. J-Ideas also works in the area of policy reform with the goal of emphasizing the First Amendment in education policies at the state and national level. While J-Ideas exists as a resource to improve all aspects of scholastic journalism, Watson emphasizes the organization’s primary focus—“Schools should

be making the First Amendment the first priority,” Watson said.

PHOENIX Editor Doug Blemker Department Chairwoman Marilyn Weaver

DEPARTMENT OF JOURNALISM Phoenix is published periodically for the alumni and friends of the Ball State University Department of Journalism. Any comments or suggestions should be directed to: Department of Journalism, Ball State University, Muncie, IN, 47306-0485, (765) 285-8200, The department’s Web site address is:


Department of Journalism Muncie, IN 47306-0485

Phoenix, Spring 2006  

The Spring 2006 issue of Phoenix, the alumni publication for the Department of Journalism at Ball State University.

Phoenix, Spring 2006  

The Spring 2006 issue of Phoenix, the alumni publication for the Department of Journalism at Ball State University.