Department of Journalism
FALL 2007/WINTER 2008 VOLUME 28, ISSUE 1
1923-2007 Lecturer emeritus of journalism dies NEWS SCHOLARS Program completes first semester, designs video
Missouri native and lecturer emeritus of journalism Fred Woodress died on Dec. 25, 2007, from heart failure. Woodress, 84, was a contract faculty member at Ball State for 10 years and taught journalism writing and public relations courses within the department. Since fall 1995, the department has awarded a monetary prize set up by Woodress for pre-journalism majors in writing, photography and journalism graphics. Woodress requested condolences be sent as monetary gifts to the Fred Woodress Recognition Awards Program Fund at Ball State, a program he supported to recognize young student accomplishments within the department.
THE LIFE OF FRED WOODRESS 1923 Born in Webster Groves, Mo.
THE SEMESTER IN PICTURES
A look back at fall 2007
Received AB degree from Antioch College
PAGE 8, 9
Received master’s degree from the University of Kentucky.
Letter from the Alumni President
1984 Began teaching at Ball State
Faculty Notes PAGES 13
Update Form PAGE 16 Fred Woodress presents his Woodress Awards with Marilyn Weaver during the fall semester of 2006. Photo by Doug Blemker
Awarded top journalism professor by Society of Professional Journalists, inducted into PRSA College of Fellows
1946-1948 Served as army writer and counselor in World War II
1967 Received Presidential Citation from Public Relations Society of America
1984 Moved with wife Anne to Muncie
1989 Received doctorate in adult education from Ball State
1994 Retired from Ball State as Lecturer Emeritus
BALL STATE UNIVERSITY
Professors investigate multimedia learning BY LIZ MEYER
Imagine a world where technology could replace or supplement professors to create the ultimate learning experience. This futuristic classroom could possibly even hold a holographic instructor. The virtual professor won’t materialize however, until researchers determine the full effect of technology on the learning process. Jennifer Palilonis ’96MA04, graphics sequence coordinator, and Vince Filak, assistant professor in the news-editorial sequence, are testing multimedia and an area called blended learning. “Primarily our focus is testing the influence of technology in enhancing learning,” Palilonis said. Blended learning combines technology, multimedia and traditional teaching techniques. “We want to figure out a better way to teach students … by giving them choices and options in how they learn,” Filak said. “The ‘I am teacher, you are student’ style of teaching doesn’t work anymore.” The study used the journalism visual communications course as its initial focus. Pam Farmen, one of the instructors of the course, has discovered the benefits of using technology like pod casts, video lectures and downloadable handouts. “It has given me more time to spend with the students,” Farmen said. “Human interaction is crucial to good teaching.” While some students embrace the advantages of technology such as a video lecture, others will not. “The students who used the information were generally positive in their response,” Farmen said. “Others wouldn’t pay attention to a comedy act.” Filak said he believes the study will show there is a better way to instruct today’s students. “I believe our research will confirm that technology offers choices and options, builds confidence and reinforces the message,” he said. “That will lead to a better student experience.” Palilonis said their research could lead to other benefits as well. “Formulating customized packages to help institutions with fewer resources is only one of the positive outcomes that could come from our study,” Palilonis said. For some, embracing video lectures while adapting to new ways of sharing information appears easy. However, other students want a flesh and blood professor in the classroom setting. The blended learning experience combines the best of both, human interaction and technology.
ALUMNI CONNECTION LETTER FROM THE PRESIDENT
Alumni Society plans reunion, encourages graduates to attend A long time ago on the third floor of the Administration Building, Dr. Louis Ingelhart began building the framework for what would ultimately become the Department of Journalism. With more than 6,000 graduates of the program, the department continues to flourish today as it is housed at the center of campus in a technologicallyintegrated facility. The department has come a long way since the days of putting together student publications in the old white houses behind the Student Center and in the tight quarters of West Quad. Nowadays, students work in premier facilities in a building that houses both the university bookstore and a food court. To be a student in the department today is much different from what it used to be — but that’s what makes each graduating class unique. With each passing year, we all get a little older, we all get a little slower and we certainly all get a little more disconnected to the things that at one time meant so much to us. To be given the opportunity to network, share stories and revisit the days when everything was so new and exciting is an opportunity none of us should pass up. This summer, the Journalism Alumni Society is hosting its second Journalism Alumni Reunion
on Ball State’s campus on Sat., June 21. This department-wide reunion is open to everyone who graduated from the department or participated in some capacity in student journalism organizations or on student publications. The more the merrier, as we say! The first time we held this event was in 2003, and it was by all accounts a big success. At that event, alumni were able to take tours of the new Art and Journalism Building, play games, listen to music, eat good food, drink lots of beverages (you know what I mean) and converse with others about pica poles, proportion wheels, exact-o knives, PageMaker, InDesign and waxers. The theme for this year’s reunion is “Block Party.” If you couldn’t already have guessed, you must leave the suits, ties and heels at home! The idea here is summer casual. We’ll enjoy many of the same things as we did five years ago, but much more. We plan to have giveaways, entertainment, campus tours, department merchandise, food, drinks and a whole lot of fun. If you haven’t visited Ball State in a while, you really don’t know what you’re missing. Just in the last 5-10 years, Ball State has added several new campus buildings including Sursa Music Hall, Park
BRIAN HAYES Alumni Society President ’96MA02
Residence Hall, Shafer Tower, the Art & Journalism Building and the David Letterman Communication and Media Building. Ball State has also renovated many other parts of campus such as Scheumann Stadium, the Ball Communication Building, McKinley Ave., West Quad, Woodworth Dining Hall, Ball Gym, Pruis Hall, Emens Auditorium and Studebaker West — just to name a few. As you can see, great things are happening at Ball State. Start planning now to return to your alma mater this summer to see the campus, catch up with faculty and reconnect with all those people who meant so much to you back when you were in school. This is certainly an event Dr. Ingelhart would have loved to attend, I’m sure. More information about the reunion will be sent out soon. Until then, if you have any questions, please call the department at 765-285-8200. I’ll see you in June!
REUNION 2008 SUMMER BLOCK PARTY SAVE THE DATE
June 21, 2008
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Michael P. Smith ‘73 poses with Charles Green ‘72MA75EDD82 after receiving the Distinguished Alumni Award by Ball State University. Smith is the executive director of the Media Management Center at Northwestern University. Smith was editor of the Daily News in 1972 and inducted into the Department of Journalism’s Hall of Fame in 1996. Smith serves on the advisory board for the College of Communication, Information, and Media. Photo provided by Ball State Photo Services
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ALUMNI CONNECTION A ‘Lucky’ break:
Alumnus retires from Quill & Scroll, Alumna edits fashion magazine continues in scholastic journalism BY MELISSA D. DODD
BY BECKY HART
Lucky magazine’s associate fashion editor Ann Brady ’01 always knew she wanted to write for a magazine. During her second year at Ball State University, Brady decided it was time to finally pursue her dreams. Brady began as an exercise science major because she was Ann Brady ‘01 already a cross-country runner. In fact, Brady holds a Ball State record in cross country. Brady’s transition to journalism was not without its pitfalls. However, as a journalism student, Brady chose to intern at a small public relations firm specializing in the fashion industry. From the experience, she realized journalism was the right path for her. In 2001, Brady graduated from Ball State with bachelor’s degrees in journalism and exercise science. For Brady, the only place to really practice journalism was in a big city. So, she packed up and moved to New York City. “I had never even been to New York before I moved there,” Brady said. “I just always wanted to live in the biggest, best place in the world.” In New York, she began working as a freelance fashion writer but had to work a second job at Eli Lilly in order to pay the bills. “The main difference between New York City and Muncie other than the size and population, is that I lived much more frugally in New York,” she said. In the little spare time that she had, Brady went to informational interviews with professionals in the journalism field. “The key is to find someone doing what you want to be doing and have an informational interview with them,” Brady said. In 2006, Brady joined Lucky magazine. As Brady describes it, Lucky is a women’s shopping magazine that is different from others because everything must be able to be purchased on the day the magazine comes out. In other words, every item featured in Lucky is available for immediate purchase. The associate fashion editor position makes Brady the right-hand person to the creative director. She spends most of her time assisting with photo shoots. “It just doesn’t really feel like working,” Brady said. She recently returned to Ball State to visit an old friend in the sports department. Brady said it felt great to be back and offered advice for journalism students. “Take advantage of the technology in front of you because the more extensive knowledge you have, the more it sets you apart,” she said.
Scholastic journalism, First Amendment rights and responsible writing are all lessons that become ingrained in students at Ball State University’s Department of Journalism. Richard Johns ’61MA65 has been passing on the same lessons to his own students throughout his more than 40 years in the journalism classroom. Johns recently retired from his post as executive director of Quill and Scroll after spending 35 years coordinating the international organization’s annual contests and programs. Teaching is in his blood, however, and he’s not ready to call it quits just yet. Johns began his academic career in 1957 as an undergraduate when the school was still Ball State Teachers College. After graduating in 1961 with a Bachelor of Science in business education and a minor in journalism, he went on to teach English and journalism at high schools. The native of Highland, Ind., couldn’t stay away from Ball Sate for long. Johns returned to Muncie during the next few summers to pursue his graduate studies. After spending a summer studying at the University of Missouri with a Wall Street Journal Fellowship, he finished his master’s degree in 1965. Johns’ focus throughout his career has been on journalism education. He played an integral role in developing the program and serving on the teaching staff at the inaugural summer journalism workshops offered at BSU. Much of Johns’ current involvement with the uni-
Richard Johns comments about being given the Joseph M. Murphy Award for Outstanding Service by the Columbia Scholastic Press Association in March of 2007 by Edward J. Sullivan, executive director of Columbia Scholastic Press Association. Photo provided by Richard Johns
versity stems from his work with Ball State Journalism Workshops. Since graduating, he has returned to campus to teach secondary school teachers and advisers scholastic press law. He also spoke at high school and junior high J-Days and sees these school-sponsored programs as an excellent way to keep in touch with the department. Journalism Workshops played a key role in Johns’ experiences at the University of Iowa where he now teaches. After starting in 1968, he was named director of summer journalism workshops, a position he held until 1972. Today Johns’ responsibilities at Iowa include preparing students to become secondary school journalism teachers and advisers, supervising student teaching and advising the school’s chapter of Society of Professional Journalists.
The university’s chapter was renamed the Richard P. Johns chapter in 1988. With his extensive experience and success in scholastic journalism, it is no surprise that Johns has been honored by numerous organizations. In 1989 he was inducted to the Ball State Department of Journalism Hall of Fame. He also has received the Joseph M. Murphy Award for Outstanding Service from the Columbia Scholastic Press Association in March, an award by which he was “deeply honored” because of his relationship with the award’s namesake. Most recently Johns received the Journalism Education Association’s Lifetime Achievement Award in Philadelphia. These honors have done little to change Johns’ passion for teaching. One of the most rewarding aspects of his time in the classroom involves see-
ing students accept a difficult assignment and succeed. It is imperative for students to “be diligent and responsible with whatever story they’re working on. Students need to be concerned with what they’re doing and how they’re doing it.” Nor could Johns stress enough the importance of understanding and protecting our First Amendment rights. “Love and respect the First Amendment,” he said. “And work extremely hard to support and defend it.” Despite being gone from Ball State for more than 40 years, it is clear that Johns’ time at the school has had a lasting effect on his career. “Ball State is and has been a very special place to me academically and professionally,” Johns said. “I have a very fond place in my heart for what goes on there.”
PHOENIX FALL 2007 3
Advertising alumnus ﬁnds success at Minneapolis ﬁrm BY BETH CAMPUS
Every May, after tassels are turned and the sound of cheers from proud parents are heard, Ball State University sends thousands of graduates into the world to embark on professional careers. One specific 2007 graduate has planted roots in the second-coldest city in the United States, Minneapolis. Ball State alum Randy Williams ’07 started his career at Carmichael Lynch advertising agency and has enjoyed his decision so far. “I hate summer anyway and there is so much to do,” Williams said. “Plus, this was such a great opportunity to get my career started.” Ball State advertising professor and one of Williams’ past mentors, Michael Hanley, said he has enjoyed watching Williams attack the professional world. “Randy always made the team a bit better,” Hanley said. “When he decided to do something, man, he went after it.” And go after it he did. Williams is the new business development assistant at Carmichael Lynch, whose clients have
It’s the type of job when I wake up in the morning and I don’t say ‘Oh crap. I have to go to work.’” RANDY WILLIAMS ‘07 Carmichael Lynch
included Subaru of America Inc., Harley Davidson and Porsche. There, Williams helps search for new clients and prepares proposals and presentations to inform agencies about Carmichael Lynch. So far, Williams has been nothing but pleased with his postcollege career choice. “It’s the type of job when I wake up in the morning and I don’t say ‘Oh crap. I have to go to work. I’m going to hate this,’” Williams said. Even though Williams is moving up on the professional ladder, he has not forgotten about his college life at Ball State.
“I got to know a lot of people at Ball State and I made it a point to get involved,” Williams said. While at Ball State, Williams was a resident assistant, a member of the Ball State chapter of the American Advertising Federation and participated in Business Fellows. Williams said getting involved is the best thing students can do. “You’re there for education, but a huge part is social interaction and learning outside the classroom,” said Williams. Hanley also said Williams’ other interests are what helped him get his job with Carmichael Lynch. Hanley said getting hired right out of school is about personality and smarts, not just developing ads. Agencies like it when people have interests beyond advertising. “The more they found out about him (Williams) the more they wanted him,” Hanley said. Williams said his job with Carmichael Lynch is a great place to start his career. He looks forward to his future with the company and is excited to help other graduates find success in their careers.
Situated with camping gear, hiking paraphernalia and a camera, the staff at Carmichael Lynch decided this was the best way to show off new employee’s Randy Williams’ ‘07 interests. Provided by Carmichael Lynch
Graphics grad tackles online world, focuses on younger readers BY JON CAHOW
Flexibility is key when taking on the online world. Erin Cubert ’07 understands that flexibility and applies it everyday in her job with the online department at The Tennessean. Cubert, a journalism graphics graduate, works with a team of developers on the paper’s Web site. “It’s definitely not what I planned on doing after I graduated,” Cubert said. “I planned on being a multimedia or graphics reporter.” Patrick Rains, the online manager for The Tennessean, said the online audience is a younger demographic than the print audience. He hired Cubert, an employee who was in the same age demographic as the paper’s readers, because he thought she would know what appealed to younger audiences. “We were looking for someone who wasn’t going to (just) take the print product and put it online,” Rains said. “We wanted someone who could keep the online reader in mind when we hired someone for the job.” Rains said one of Cubert’s responsibilities is to create the look for several portions
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Erin Cubert takes part in a discussion at the Poynter Institute during summer 2007. Photo provided by Erin Cubert
of the newspaper’s site. Including a young readers’ site and a moms’ site. The industry is changing how it provides its products to consumers, according to Jeff Glick, the multimedia director for The Tennessean and Cubert’s supervisor. “We’re not just doing things in print anymore,” Glick said. “Erin is one of those individuals who not only has the skill set but also the potential to grow as we grow.” Another reason Rains and Glick both
think that Cubert is an ideal fit for the job is that she is good at taking constructive criticism and learning from her mistakes. “You have to have a very even keel temperament and be good at taking critiques (to hold Cubert’s position),” Rains said. Cubert’s personality and internship experience both have helped her to earn her current position. In addition to her time with The Tennessean as an intern, Cubert also completed a design internship with the Lafayette Journal and Courier’s features department. She continued building her work experience during the summer as a Visual Journalist Fellow for the Poynter Institute, a company that helps current and future journalists, as well as journalism instructors, who are struggling with an ethics issue. Although she already has a range of professional experiences, Cubert realizes there is always more to learn about the field. “The one thing I wish I had known was more about how the digital things worked,” Cubert said. “If I had to do it all over again I would have had more of a background in
coding and HTML.” Cubert said that when you are laying out the newspaper’s online version, you have to think about where each link takes you and think about the Web site’s usability. In contrast, she said, when you are laying out the pages of a traditional newspaper, you only have to think about jumps and the location of the articles, photos and advertisements. “A lot of the job postings are looking for digital designers or developers,” Cubert said. “Knowing that now I would probably have developed toward that. “I definitely think that kids who are entering journalism now should familiarize themselves with how (the technical side of) journalism works, and they will (benefit from it).” Although she is still constantly learning many things about design in journalism, Cubert enjoys the challenges of her job at The Tennessean. “I am glad I am doing this because I am doing everything I want to do and more,” Cubert said. “I feel like I’m in school again but in the professional world learning.”
DEPARTMENT INITIATIVES Professor researches cell phone usage trends BY KATIE FISHER
American Advertising Federation student chapter president Adam Younger discusses the projects AAF is doing during the fall student organization fair held in the Art and Journalism Building. Photo by Doug Blemker
Ad student focuses on organization recruitment BY REBECCA PALMER
Adam Younger is not your average college student. Younger, through a combination of hard work and dedication, falls into a category all his own. The senior advertising major has always been driven. He graduated a semester early from high school to prepare for Ball State’s architecture program. In January of 2004, Younger was taking his first classes and working full time at Menards, a home improvement store. “Living off campus, working full time, as well as being a full-time architecture student was very demanding, almost overwhelming,” Younger said. One of his friends was an advertising major and persuaded Younger to take a journalism course. “I was really open to the idea of everything and I loved it,” Younger said. “Professor (Robert) Gustafson was an inspiration and spent a lot of time with me so I decided to switch my major to advertising.” While he was changing majors, Younger was making major changes at home. He bought his first house, a fixer-
upper, at the age of 18. He built the credit he needed throughout high school to buy the home and had saved enough of his earnings from Menards to purchase the house on his own. Younger completely restored the house, including uncovering some beautiful hardwood flooring. He sold the house and used the profit to pay off his student loans. Younger then wanted to fully commit himself to the advertising program so he cut his hours at Menards and dove in. Younger joined the American Advertising Federation, the student advertising club and became the Ad Fed liaison. His position required him to work with the professional parent organization and recruit students to get more involved in the local club. This year, Younger was elected president of the student organization. Advertising professor Michael Hanley has worked closely with Younger for the federation. “Adam has helped expand the club to over 100 members,” Hanley said. “He’s one of the nicest kids you would ever
want to meet, the kind of student you wish you had 25 of every semester.” Younger’s number one goal is to get more students involved. “We want to expand the club and develop students’ skills to create stronger graduates,” said Younger. “When an employer sees that a student is a Ball State graduate, we want him to be excited about it.” In the past, the main focus of the organization was to prepare for the national advertising campaigns competition. Ball State’s chapter has received many accolades at the competition, placing sixth in the national competition in San Francisco in 2006. Younger believes his real-world experience has helped shape his advertising goals. He was the regional marketing director for Domino’s Pizza and interned with Joseph David Advertising in Muncie where he was the link between the clients and the agency. Currently, Younger works for the Ball State Daily News as an advertisement representative. Younger graduates in May.
As advertisers continue to fight for audience attention in an evolving world, journalism professor Michael Hanley has found they may be more successful to reach consumers through their pockets. For three years, Hanley has studied Ball State University students’ cell phone usage trends and exposure to cell phone advertising. His research has shown students’ use of cell phones and cell phone services has increased, which means students are being exposed to more cell phone advertising and marketing messages than ever before. “The cell phone has become the communication device that many people say they could not live without,” Hanley said. “It’s always on, always available, always in touch.” Continuing his research, Hanley has teamed up with the Muncie Star Press to find the best way to encourage consumers to sign up for free mobile coupon offers from local businesses. Hanley said he hopes this research will help determine how young adult users will react to receiving marketing and advertising messages through their mobile devices. As audiences and advertising revenues of traditional media such as television, magazines, radio and newspapers continue to decline, Hanley says the cell phone becomes ideal for delivering messages to consumers as markets continue to become more fragmented. “For a marketer, the potential direct access to millions of new and existing customers through a very personal medium like the cell phone is an enticing target,” Hanley said. According to the International Association for the Wireless Telecommunications Industry, 80 percent of Americans use a cell phone or mobile device. This trend is expected to grow to nearly 100 percent within the next few years. Hanley said this evolving trend plays an important role in the future of marketing and advertising. There is a growing need for businesses to transition their “persuasive communication” messages from old forms of media to newer forms such as mobile devices. According to Hanley, this research would benefit businesses by “beginning to identify those issues that will impact the acceptance and future usage of marketing and advertising within the evolving mobile community, our lives and our economy.” Hanley continues trend analyses of college student cell phone usage and acceptance of cell phone advertising. His latest research involves a meta-analysis of all published materials in order to determine theories and scales previously recorded.
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Department participates in immersion projects BY KATIE FISHER
With six faculty mentors and three projects underway, Ball State University’s Department of Journalism understands the importance in connecting students and local businesses through the Business Fellows program. The Ball State Business Fellows program is designed to put students right into the action of local businesses and organizations across Indiana. The program, financed by the Lilly Endowment, consists of several teams of faculty mentors and students who participate in an onsite, problem-based project with an Indiana business or organization. The Department of Journalism has more involvement with the Business Fellows program than ever before. It is working on the most projects and has the most Business Fellows mentors. Each project in the department was inspired by faculty members
looking to make a difference for local businesses. “I believe that if you build it they will come, but only if they know about it first,” said Robert Pritchard MA88, faculty mentor of the New Connections program. Co-mentor Ryan Sparrow asked Pritchard, a public relations professor, if he would be interested in working with Historic Landmarks Foundation of Indiana to enhance its public relations efforts with the use of new technology. With a love for historic structures, Pritchard jumped on board with Sparrow’s production expertise and hand-picked students they felt could best contribute to the success of the New Connections team. Pritchard and Sparrow chose 15 students with expertise in public relations, graphics and production to work on the project. Pritchard said he feels confident with the focus of the project and that the team understands the
client’s needs. Advertising instructor Dick Shoemaker played an important role this year in the selection of the Indiana Foodways Alliance and Indiana Transportation Museum Sustainability projects. Living in the Noblesville, Ind. area, Shoemaker saw potential for these two businesses and thought Business Fellows could assist in their development. In his second year as faculty mentor, Shoemaker decided photography professor Ken Heinen would be a great addition to the Indiana Transportation Museum project team because of his interest in trains, as well as the photography expertise he could bring to the program through his students. This is Heinen’s first year as a faculty mentor, but he heard great things about the program through his co-mentor and quickly agreed to be part of the team. “One of the most rewarding aspects has been seeing students
Student Irem Tunc takes video for reference at the Indiana Transportation Museum for part of her Business Fellows Project. Photo by Ken Heinen
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2007 BUSINESS FELLOWS JOURNALISM PROJECTS Indiana Foodways Alliance • Develop culinary tourism along the I-69 corridor • Create resources for “eating locally” and the 100-mile diet • Develop a Web site for the Indiana Foodways Alliance
Indiana Transportation Museum Sustainability • Develop marketing, promotional and other revenue opportunities for the museum located in Noblesville, Ind. • Expand visual footprint of the museum and its opportunities within the state
New Connections • Develop multimedia pieces focusing on “endangered” historic landmarks in Indiana
who either had never met or just barely knew each other come together in a truly spirit-filled team,” Heinen said. Shoemaker said he chose to work with the Indiana Transportation Museum because of its loyal members, its hidden location and its potential for increased promotion in the area. He sees the project as a way to sustain the passion of the employees, as well as provide an excellent educational opportunity to his students. Through personal recruitment and applications, Shoemaker and Heinen developed a team with an emphasis in photography, advertising and a variety of other skills. The team will work to increase development of the museum in order to sustain the museum for years to come. Shoemaker pitched his second idea of assisting in growing the new business, Indiana Foodways Alliance, to co-worker and journalism instructor Sheryl Swingley ’74MA82. Swingley said she and public relations professor Becky McDonald started the project before the semester even began and worked with the team and the business’ only employee, Susan Haller, on advancing culinary tourism in northeast Indiana.
Swingley recruited students by contacting department chairs and asking for student references. She then spoke with students and conducted personal interviews to find the best members for the team. Swingley and McDonald now mentor a team of 19 students with 12 different majors from five separate colleges. Swingley said the Business Fellows program is an excellent way for students to develop professionalism and become more involved with the community. A previous Business Fellows student, Mary Elizabeth Fleming – whom Swingley mentored in a past project – decided to pursue a master’s degree in computer science after being involved with the Business Fellows program. She later spoke with Swingley and said she was complimented on how professional she was during an interview and felt that Business Fellows prepared her well for the future. The journalism faculty mentors agree that the Business Fellows program benefits them as much as it does the students and businesses. “It is truly fun to watch the students absorb the material and then let their imaginations take over,” Heinen said.
News Scholars program completes ﬁrst semester BY TOM DEMEROPOLIS
As the demands on young journalists continue to grow, the faculty at the Ball State University Department of Journalism wanted to create a program capable of teaching students everything they need and then some. “We wanted to attract the brightest and most committed students and put programs in place that would help them,” said Lori Demo, an assistant professor of journalism. The result, the Ingelhart News Scholars Program, takes those types of students and puts them together in a cohort. The inaugural class of 16 freshmen are going through a rigorous curriculum, taking specially designed journalism and interdisciplinary courses and working together on projects. “It’s a continual effort to help make the Ball State journalism program stronger,” said Demo, coordinator for the News Scholars. “We have to make sure our students are meeting the demands of the industry.” The program is named in honor of Hall of Fame member Louis E. Ingelhart, who died in 2007. He was the architect of the university’s journalism program and the first chair of the Department of Journalism. Demo said the News Scholars Program was started for other reasons as well. One reason was for the program to act as an advanced recruitment tool for students who are serious about journalism and committed to working in the field. It also gives the journalism department a program that could serve as a model for journalism departments across the country. “When we determine if this really does help students, make them better prepared and committed, it could bring attention to Ball State on the national level,” Demo said. “We will start seeing the recruiting effects fairly quickly.” The News Scholars also give the department a chance to experi-
ment with the curriculum. If an aspect of the scholar’s program works well, it can be duplicated for other parts of the department. “They’re a special group of people,” Demo said of this year’s scholars. “If it works with them, maybe others will be able to use it.” Natalie Moya, a member of the News Scholars class, said the program goes above and beyond the average classroom experience. “We get not just the experience that the normal journalism students get, which is incredible at Ball State in the first place,” Moya said. “We get an even deeper education in journalism. The program also works to get students a leg up when they start working. Because of the changing world of newspapers, young reporters don’t have much time to transition from the classroom to the newsroom. “Young journalists don’t get to break in like they used to,” Demo said. “We need to give them extra skills so they can hit the ground running. News Scholar David Boulton said the program is preparing him to meet those challenges. “I want to have a better understanding of what the industry needs,” Boulton said. “This program is preparing me for everything they are looking for.” The students are not the only people involved who are happy with the results. “For the first year, we have been lucky to find a group that is committed and excited about the prospect of working in journalism,” Demo said. “We have a great group of kids.” According to Demo, the program will grow as the inaugural class continues toward graduation. A new group of freshman journalism students will take up the News Scholars mantle next fall. “We’re going to keep it to 20 a year. By year four we’ll have 80 Scholars,” Demo said. “That’s a pretty big program.”
Tony Majeri, former managing editor of the Chicago Tribune, meets with members of the News Scholars program to discuss a final multimedia project to promote the program to future scholars. Photo by Doug Blemker
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FROM UPPER LEFT (CLOCKWISE): Jason Whitlock ‘90 addresses the class of 2011 at the Ball State Opening Freshmen Convocation; President Jo Ann M. Gora (in blue) watches the premiere of the new Ball State commercials featuring the Daily News; Dean Roger Lavery (left) talks to Michael P. Smith ’73 at the Alumni Awards Dinner on Oct. 12; J. William Click ’58 and his wife Dixie ’62 explore the Journalism Hall of Fame multimedia kiosk outside the Department of Journalism. Photos by Doug Blemker and Marilyn Weaver
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FROM UPPER LEFT (CLOCKWISE): News Scholars listen to a presentation about press freedom; President Jo Ann M. Gora dedicates the David Letterman Communication and Media Building with David Letterman and his mother Dorothy Mengering; Myra Borshoff-Cook â€™69 hugs J-Ideas assistant director Angela Thomas at the opening of the David Letterman Building; Earl Conn (right), former chair of the Department of Journalism and founding dean of CCIM, talks with Indianapolis Star executive editor Dennis Ryerson at the opening of the David Letterman Building. Photos by Doug Blemker
PHOENIX FALL 2007 9
Ketchum leader presents at Schranz lecture BY BECKY HART
Schranz lecturer John Paluszek of Ketchum discusses the increased need for continued education in global communication and the ability for professionals to interact globally. Paluszek spoke to more than 100 students, faculty and invited guests. Photo by Doug Blemker
PREPARED: BY SHONNA KING
Homeland security is often associated with terrorism, but thanks to a set of commercials created by Ball State Department of Journalism and TCOM faculty members and an interdisciplinary team of students, consumer preparedness is the focus. During spring 2007, a volunteer team of telecommunications, advertising and public relations students assembled to develop, write and create a series of eight 30-second television spots for the Indiana Department of Homeland Security. Dick Shoemaker, instructor of journalism, led the writing team in development. Nine volunteer advertising and public relations students were selected to assist Shoemaker in developing the concept for the commercials and writing the scripts. When
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The growing world influence of public relations was the key message John L. Paluszek, senior counsel for Ketchum, presented at the 29th Vernon C. Schranz Lectureship featured speaker on Nov. 15. In his lecture, “Public Relations, The Global Profession,” Paluszek addressed the role of public relations practitioners in our fastchanging world. Public relations, he argued, is increasingly necessary as business expands and is influenced by forces from around the world. “Public relations, in its fullest, finest sense – developing and maintaining relationships – is arguably a global profession because it now functions in the public interest in virtually every part of our interconnected world,” he said. Paluszek’s past opportunities to work with industry professionals and students abroad led him to share with students some important global experiences. The audience heard anecdotes of the speaker’s travels to China, where he met with university stu-
dents planning to work for the 2008 Olympics in Beijing, and Brazil, where he witnessed the use of public relations to aid in social causes. They also learned about the roles he played in global discussions about corporate social responsibility at the United Nations Global Compact Leaders Summit in Switzerland. Based on these events, Paluszek imparted some advice to the audience’s future public relations practitioners. American public relations’ students’ biggest asset is that they understand that “smarts and hard work and some lucky breaks” will provide them with success regardless of whether they are working at home or overseas. “You come from a culture that rewards dedication and hard work,” Paluszek said. These assets will be beneficial as students transition into the professional world, said Paluszek. Not only will they be competing with other Americans for jobs, but they will also be vying with practitioners from other countries for positions. This is a greater challenge today than in the past. The leader from
Ketchum has witnessed first-hand how public relations has “taken root” in countries throughout Asia, South America and Europe. “I saw many hundreds of young people studying public relations in these countries,” Paluszek said. “They are your potential competitors for these opportunities abroad, and, for that matter, for jobs even here in the United States.” Paluszek concluded his discussion with a challenge to students. How can we, as public relations professionals, contribute to the world and its development? “What can the public relations canon and portfolio, as they continue to evolve, contribute to a better society?” asked Paluszek. The Vernon C. Schranz Lectureship began in 1979 as the nation’s first endowed public relations lectureship. Each year it honors the first public relations officer at Muncie’s Ball Corporation. The lecture provides students, alumni and the community the opportunity to hear from some of public relations’ most prominent professionals. This year more than 100 attended the lecture.
Ball State faculty, students create homeland security commercials focused on consumer preparedness in common situations
developing the commercials, Shoemaker’s focus was that the commercials were simple, straightforward and, above all, producible. With this in mind, the team met to formulate a concept for these commercials. The concept, based on the idea of “I should have been better prepared,” was integrated into all the commercial spots. For many of the students involved, this was the first time any of them had been exposed to this type of hands-on, practical experience. Shoemaker said the project was an excellent learning experience for them. Shoemaker said the experience gave his team an opportunity to participate in a “real life” project that taught them about working together to create a concept for a series of commercials, as well as developing and writing scripts for those commercials.
“I think these commercials are a great example of the link the university has with the community we serve,” Shoemaker said. Kristin Sator ’07 worked with Shoemaker on the project and said collaborating with him was a great learning experience. “Professor Shoemaker is very experienced in advertising and writing scripts,” Sator said. “He knows what works. The whole process was pretty intense.” Whitney Hoyt ’07 worked with Shoemaker on this project and described the project as not only a great opportunity to gain some practical training, but also a fun experience. “Professor Shoemaker hand-picked us because he thought each of us could bring something to the table,” Hoyt said. “He knew the dynamics of the group and we got into some really interesting conversations.”
Once the creative team finished developing the concept and writing the scripts, the commercials were produced as class projects in telecommunications professors Tim Pollard’s and Rich Swingley’s video and audio production classes. These commercials can be seen on television stations across Indiana. “Projects like these show that we care and want people to be aware of certain issues,” Ball State senior Michael Owsley said. “I think it also gives the community something to be proud.” The College of Communication, Information, and Media gave Shoemaker, Pollard, Swingley and Stan Sollars, a telecommunications instructor, an award for Outstanding Community Communication for their work on the project.
EDUCATIONAL OUTREACH INITIATIVES
Workshops names assistant director, new news-ed faculty BY CANDACE MOORE
When people in the Department of Journalism are asked to describe Adam Maksl’s MA07 personality, many of them reply with a smile or a chuckle. In the midst of his chuckle, Dan Waechter ‘87MA93, assistant chairperson of the Department of Journalism, chooses, “good humored” and “wise beyond his years.” “The running joke is although he’s only 25, he’s been a professional journalist for all of those years,” he said. This fall, after receiving his master’s degree in journalism in summer 2007, Maksl began working in a full-time position as assistant director of Journalism Workshops and an instructor in the newseditorial sequence. “It’s great to be a part of scholastic journalism and the great outreach pro-
grams we run here at Ball State,” Maksl said. “There is a strong tradition here and the department embraces innovation.” An Indianapolis native, Maksl came to Ball State as a journalism graduate student in fall of 2005 after receiving his bachelor’s degree in journalism and English education from Indiana University. At Ball State, he worked as a graduate assistant in Journalism Workshops, in addition to serving on the graduate policies and university grade appeal committees. After graduating in July, Maksl received the opportunity to take a teaching position and the newly-created assistant director position in Journalism Workshops. His familiarity with the office and background in education and journalism led him to be a strong candidate for the position, said Brian Hayes, director of Journalism Workshops.
“He’s really good with details and planning conventions and workshops,” Hayes said. “Adam also makes sure we’ve done everything we’re supposed to do with other areas on campus.” Maksl’s responsibilities include planning workshops such as Junior High J-Day, High School J-Day and several summer workshops. He also assists with recruitment efforts and coordinates Ball State’s presence at high school journalism conventions across the country. Although Maksl’s amusing and selfproclaimed “gullible” attributes could be fixtures of his personality, there are other qualities that are more important. “We hired him because we knew his commitment and passion,” said Waechter. “And, if a small part of his commitment and passion rubbed off on his students they’d be well served.”
Adam Maksl, assistant director of Journalism Workshops program, talks to a perspective student at the Journalism Education Association conference in Philadelphia. Photo by Marilyn Weaver
Junior high students attend 29th J-Day program Junior high students got a taste of journalism at Ball State on Oct. 5 BY NEIL RUHLAND
Journalism Workshops director Brian Hayes tosses t-shirts to students attending Junior High Journalism Day at Ball State in the fall. Students attended more than 40 scholastic journalism sessions. Photo by Doug Blemker
It’s never too early to help students understand journalism. For the 29th year, Ball State University Department of Journalism did just that for more than 300 junior high school students at the annual Junior High Journalism Day. The event is an effort to expose students to the different elements required in putting together a student newspaper or yearbook. Students chose from different sessions aimed at giving them a deeper understanding of the skills and talents needed to publish a student publication. Professors, graduate students and professionals with publication experience taught the sessions. Planning for the event started more than a year ago and was broken up into different stages. BSU Journalism Workshops created all of the materials that were sent to the students and advisors, recruited individuals to teach sessions and coordinated every logistical
component for the day. “The instruction at J-Day can help reinforce lessons students get from their own teachers,” said Adam Maksl MA07, assistant director of workshops. “Plus, many junior high and middle schools have after-school journalism programs, so spending an entire day learning journalism helps reinforce the importance of the profession.” It is more than just the students who get something out of Junior High Journalism Day. The department also benefits from hosting the event. “It is important to reach junior high students because it gives them a glimpse of what it is like to practice journalism at a college campus with college students and professors,” said Brian Hayes ’96MA02, director of workshops. “This program provides them a structured learning experience they would get if a journalism class was offered.” The program provides a service to the scholastic journalism community by providing information to students and advisors that will be taken and used to benefit the practice of journalism. Although these students still have several years before they start deciding where to attend college, the department
For the junior high event, this is likely the first time many of the students have been on a college campus .” ADAM MAKSL
Assistant Director, Journalism Workshops
has a chance to show prospective students what Ball State has to offer. “For the junior high event, this is likely the first time many of the students have been on a college campus,” Maksl said. “We want to make sure their experience here is a great one.” The workshops office also coordinates junior high school visits from the college chapter of the Journalism Education Association teaching students more directly at their schools. Besides Junior High Journalism Day the department also offers a high school equivalent that will be held April 25. This workshop offers more information at a higher level of immersion because the participants have more journalism experience.
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Student named Murray scholar BY TOM DEMEROPOLIS
The Jim Murray Memorial Foundation has named Gabriel Khouli, a Ball State University senior from Fort Wayne, Ind., a Murray Scholar. “It feels good to have people honor you,” Khouli said. “It makes me feel like I will actually be able to do something and be successful in the world.” Judges from seven of the nation’s top publications selected seven college students from 29 participating universities as recipients of the one-time scholarship. The scholarship is given in recognition of outstanding students pursuing careers in journalism, especially sportswriting. Judges partially based their selection on applicant essays responding to the question of whether sports journalists should vote for sports awards, such as a hall of fame induction. Khouli’s essay was selected as one of the top seven. He is a journalism and telecommunications double major, with focuses on news-editorial and multimedia. He is also involved in campus media as the multimedia editor for The Ball State Daily News. As a scholar, Khouli received a $5,000 scholarship and an expens-
es-paid trip to La Quinta, Calif., for the Murray Scholars Award Dinner. Ball State Murray Scholars include Emily Ortman ’07 in 2006, Jon Seidel ’04 in 2004 and Ada Anderson Clark ’01 in 2001. Ortman is a copy editor at The Journal Gazette in Fort Wayne. Seidel is a reporter with The Post-Tribune in Merrillville, Ind. Clark teaches at Moorseville High School. Khouli said winning the award put him in a special category of Ball State students who have been named Murray Scholars. “I got three e-mails from past winners who went to Ball State,” Khouli said. “So the university isn’t a stranger to winning the award. There’s a bit of a tradition there.” Though he will be graduating this year, Khouli thinks Ball State has talented students who may be able to win the prestigious award. “We’re in good shape for future years,” he said. “Hopefully we will be able to continue the tradition.” The sports journalists who judged the essays were Rachel Bachman, The Oregonian; Bryann Burwell, St. Louis Times-Dispatch; Gordon Edes, The Boston Globe; Helene Elliott, Los Angeles Times; Jerry Izenberg, Newark StarLedger; Rob McCurdy, News-
Professionals-In-Residence The Department of Journalism sponsored eight Professionals-InResidence over the course of the fall semester. Information on each event is available online at www.bsu.edu/journalism.
Constitution Day: “Beyond Bong Hits: Examining New Threats to Student Free Expression” Panel Discussion: Mary Beth Tinker, Amy Sorrell and Joe McKinney
Panel: “Covering Tragedy and Trauma” Joe Hight and Frank Ochberg, Dart Center for Journalism and Trauma
“The State of Investigative Journalism” Brant Houston, IRE Executive Director
Young Professionals’ Career Panel Recently named Murray Scholar Gabriel Khouli talks with Ball State President Jo Ann M. Gora at the News Scholars opening luncheon. Khouli served as a mentor to the Scholars. Photo by Doug Blemker
Journal (Mansfield, Ohio) and Ken Peters, Associated Press-LA. Jim Murray was a sportswriter for the Los Angeles Times for more than 30 years. His awards include a 1990 Pulitzer Prize for Commentary and the J.G. Taylor Spink Award, for which he was inducted into the writer’s wing of the National Baseball Hall of Fame.
“Evidence of My Existence” Jim Lo Scalzo, Photojournalist, U.S. News & World Report
“Advertising 2.Oh! - Back to the Future” Steve Lance, author and creator of “The More You Know” concept
Schranz Lecture: Public Relations, the global profession John Paluszek, senior counsel at Ketchum
EyeTrack07 Research Sara Quinn, The Poynter Institute
Iraqi doctor ﬁnds journalism as new passion, studies at Ball State BY KEEYANA HALL
Dr. Omer Salih Mahdi studies outside the journalism classrooms in the Art and Journalism Building. Photo by Doug Blemker
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Imagine being a part of history the world will always remember. One Ball State journalism graduate student, Dr. Omer Salih Mahdi, is doing just that. Salih Mahdi is medical doctor from Baghdad. At a time when everyone was fleeing Iraq, he decided to stay and help save lives. The hospital in which 30-yearold Salih Mahdi worked was short-staffed, which made it difficult to treat the large number of patients at the hospital. “At times it was very stressful,” Salih Mahdi said. “We had so many patients and not enough doctors.” While continuing to help civilians and soldiers, Salih Mahdi began working for the German Humanitarian Organization
as its medical coordinator. Things changed in January 2005 when he met George Packer from The New Yorker and Deborah Amos from National Public Radio, who were both in Iraq to cover the national election. Working with these American journalists as a translator sparked his interest in journalism. “As a doctor, I felt like there was so much going on around me and all I could do is use my skills to help people,” he said. “There are all kinds of things going on around journalists as well. They bring life to those things.” Salih Mahdi worked for NPR for five months, then resigned to go to London and learn how to make films. He was hired by GuardianFilms, the television
production company owned by London’s Guardian newspaper, where his first film idea was turned into an article. In 2006, Salih Mahdi filmed a piece for the BBC entitled Baghdad Hospital: Inside the Red Zone, which aired on HBO. The film had a New York premiere and an Indianapolis premiere in January. He won an International Emmy award for the film. While working on his last film, he was encouraged to apply for a Fulbright Scholarship to gain academic experience. In May 2007, he learned he would be coming to Ball State to study journalism. Salih Mahdi said he is looking forward to more opportunities to work on films and be more active in journalism.
FACULTY UPDATES GERRY APPEL Taught at Ball State University Junior High J-Day. Taught at Texas Association of Journalism Educators Fall Conference and JEA/NSPA Fall Conference. Received Certified Journalism Educator certificate.
LORI DEMO Co-presented with Jennifer George-Palilonis “WebFirst: How small newspapers can harness the power of the Web” at the Newspapers and CommunityBuilding Symposium, Huck Boyd National Center for Community Media on Sept. 28 in Norfolk, Va. Received Top Faculty Research Paper Award from the Newspaper Division of the Association for Education in Journalism and Mass Communication at its annual convention in Washington, D.C.
VINCENT FILAK Finalist for the Wisconsin Alumni Association’s Forward Under 40 award. Awarded College Media Advisers Honor Roll Award. Co-authored with Robert Pritchard, “The effects of self-determined motivation and autonomy support on advisers and members of a journalism student organization.” in Journalism and Mass Communication Educator. Co-presented with Robert Pritchard, “Predicting internship success: A predictive examination of skill bases and their attachment to a desire to retain and rehire” at the International Public Relations Conference in Philadelphia. Co-presented with Adam Maksl, “An examination of the comfort levels of high school principals and newspaper advisers in regard to controversial topics” at the Association for Education in Journalism and Mass Communication in Washington, D.C.
JENNIFER GEORGEPALILONIS Co-presented with Vinayak Tanksale and John C. Dailey, “Collaboration & Convergence: Merging Diverse Content in the Interdisciplinary Classroom,” at
USC convergence conference in October. Co-presented with Lori Demo, “WebFirst: How Small Newspapers Can Harness the Power of the Web,” at Newspapers and CommunityBuilding Symposium XIII in September. Working with the MIT physics department to develop interactive graphic visualizations as teaching and learning tools for electromagnetic theory. Developed and co-taught Multimedia Storytelling workshop attended by professionals and students in September. Developed and co-taught series of Multimedia Storytelling workshops for reporters at the Dayton Daily News between October and December.
ROBERT GUSTAFSON Co-authored with Mark Popovich, “Perceptions of negative stereotypes of older people in magazine advertisements: comparing the perceptions of older adults and college students,” in Ageing & Society published by Cambridge University Press. Co-authored with Mike Hanley and Mark Popovich, “Women’s perceptions of female body shapes and celebrity models featured in magazine advertisements,” in the Journal of Human Subjectivity. Invited member of the American Academy of Advertising Industry Relations Speaker’s Bureau.
MICHAEL HANLEY Wrote a book chapter titled “The ‘Sell’ Phone: The Future of Mobile Marketing” for the college media planning textbook “Strategic Media Decisions.” Co-authored a book chapter titled “The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model” for the book “Trust and New Technologies: Perspectives From Marketing and Management.” Co-editor of a Henry Stewart Talk Series book titled “The Latest Thinking in Mobile Marketing.”
Paper accepted with Bob Gustafson, Mike Hanley and Mark Popovich titled “Women’s Perceptions of Body Shapes and Celebrity Models” accepted for publication in The Journal of Human Subjectivity. Paper accepted titled “Cell Phone Usage and Advertising Acceptance Among College Students: A Three-Year Analysis” for the AEJMC Southeast Colloquium in March 2008. Paper accepted titled “Consumer Justifications for Accepting Cell Phone Advertising: A Field Study,” co-authored with a professor from Iowa State, and “Women’s Perceptions of Female Body Shapes and Celebrity Models: The Dove Firming Cream Advertising Revisited,” co-authored with journalism professors Bob Gustafson and Mark Popovich, for the American Academy of Advertising conference in March 2008. Paper accepted titled “Women’s Perceptions of Female Body Shapes and Celebrity Models: A Challenge to Dove’s ‘Real Beauty’ Campaign,” co-authored with journalism professors Bob Gustafson and Mark Popovich, for the International Academy of Business Disciplines conference in April
Presented First Amendment teacher training at the Philadelphia School District Prime Movers training program in October 2007. Attended and presented sessions at the JEA/NSPA high school journalism convention, Philadelphia in November 2007. Guest lectured about data analysis for Investigative Reporting course in fall 2007.
MARK MASSÉ Co-authored with Mark Popovich “Accredited and Nonaccredited Media Writing Programs Are Stagnant, Resistant to Curricular Reform, and Similar,” in Journalism and Mass Communication Educator. Authored “The Mysteries of Mastering Structure,” in the newsletter of the International Association for Literary Journalism Studies. Participated in a panel presentation, “Coaching International Students,” at the AEJMC Annual Convention in Washington, D.C., in August. Participated in a panel presentation, “Multi-cultural benefits of teaching literary journalism,” at the IALJS Conference in Paris in May. Listed in Who’s Who Among American Teachers and Educators.
BRIAN HAYES Speaker for a panel discussion titled “Meet our Faculty: Ethics, Bias and Issues of Credibility,” at Ball State University. Presenter at JEA/NSPA national journalism convention in Philadelphia. Presented at the IHSPA state journalism convention in October. Contributor for SPLC news flash in Oct. 2007.
ADAM MAKSL Presented with Vince Filak, “An examination of the comfort levels of high-school principals and newspaper advisers regarding controversial topics,” at the AEJMC conference in Washington, D.C., in August 2007. Attended and presented a session at the Indiana High School Press Association fall convention in October 2007
International Society for Scientific Study of Subjectivity. Co-conference planner the 23rd Annual Meeting of International Society for Scientific Study of Subjectivity.
the for the the
SCOTT REINARDY Received 2007 College of Communication, Information, and Media Outstanding Teaching Award Co-authored with J. Moore “When Do Journalists Learn about Ethics? An Examination of Introductory and Graduating Students’ Ethical Perceptions,” in Journalism & Mass Communication Educator. Authored “Satisfaction vs. Sacrifice: Sports Editors Assess the Influences of Life Issues on Job Satisfaction,” in Journalism & Mass Communication Quarterly. Presented the paper “Beyond satisfaction: Journalists doubt career intentions as organizational support diminishes and job satisfaction declines.” Presented the paper “Newspaper journalism in crisis: Burnout on the rise, eroding young journalists’ career commitment.” Moderated the Commission on the Status of Women (CSW) panel “Women & Sports: Inside and Outside of the Newsroom.”
MARK POPOVICH Co-authored with Tom Robinson and Robert Gustafson. “Perceptions of Negative Stereotypes of Older People in Magazine Advertisements: Comparing the Perceptions of Older Adults and College Students,” in Ageing & Society. Co-authored with Mark Massé “Accredited and Nonaccredited Media Writing Programs Are Stagnant, Resistant to Curricular Reform, and Similar,” in Journalism and Mass Communication Educator. Co-authored with Robert Gustafson and Michael Hanley “Women’s Perceptions of Female Body Shapes and Celebrity Models Featured in Magazine Advertisements,” in the Journal of Human Subjectivity. Elected treasurer for the
DAVID SUMNER Presented “Top American Consumer Magazines as Rated by Journalism Professors” at August 2007 AEJMC Convention, Washington, D.C. Selected to participate in “Distinguished Alumni Research Panel” at 30th Annual Communications Symposium sponsored by University of Tennessee College of Communication, Feb. 29, 2008. Awarded “Magazine Educator of the Year” by the Magazine Division of the Association for Education in Journalism and Mass Communication in Washington, D.C., on Aug. 10, 2007.
MARILYN WEAVER Appointed chair of academic affairs committee for ASJMC.
PHOENIX FALL 2007 13
SEQUENCE UPDATES New public relations professor hired BY KEEYANA HALL
Hailing from Maine, recentlyhired public relations professor Dustin Supa was a baseball star and founder and coach of the hockey team at St. Joseph’s College of Maine. After an injury and a short hiatus from school, he returned to the University of Maine-Presque Isle to finish his baseball career and degree in English. Supa continued in academia by earning both a master’s and doctorate degree from the University of Miami. At Ball State, Supa’s duties include teaching undergraduate and graduate courses as well as advising the university’s chapter of the Public Relations Student Society of America. A former bouncer for a nightclub in Maine, Supa kept variety in his 27 years. “I’ve had lots of jobs in my life,”
he said. “I was the director for the parks in Maine. I’ve worked for a public relations agency, a newspaper and an engineering company. I’ve even been the director for a hockey arena. I feel like I’ve almost done it all.” Living in the swamps outside Miami, Supa started teaching while working on his master’s degree at the University of Miami. The Ball State position was attractive to Supa because of the prestige of the public relations program. “When an opportunity opened up to work in a program that one of the true pioneers of public relations education, Mel Sharpe, helped to develop, I saw it as a great career opportunity and an opportunity to help continue the legacy that he worked so hard to build,” Supa said. Supa took Sharpe’s position after Sharpe retired in 2006.
Arriving around 10:30 each morning in his sandals, jeans and blazer, Supa can be seen roaming the halls in search of coffee or having meetings in his office with various students and faculty. However, those meetings might not show his sensitive side. When he found out that one of his closest friends had breast cancer, he decided to grow his hair out to donate it to her. “When I found out she had cancer, this was the least I could do, I had to help,” Supa said. He also has a rare book collection and a dog, Crown, whom he adores. Becky McDonald, public relations professor, said Supa is a great addition to the department. “He brings so much talent and skill that the public relations faculty needed to be complete,” she said. “I really like him and what he brings to the department.”
New public relations professor Dustin Supa talks with student Ryan Underwood in his public relations publications design course. Photo by Megan McNames
14 FALL 2007 PHOENIX
Public relations program expands Indianapolis master’s degree offerings BY NEIL RUHLAND
In an effort to meet industry needs, Ball State University’s Department of Journalism has been approved by the Indiana Commission on Higher Education to offer a master’s degree in Fishers and Indianapolis. “In the past couple of years we have offered more public relations classes than journalism because the Indianapolis market has a higher demand for it,” said Dan Waechter ’87MA93, assistant department chair and faculty adviser. Because of the high demand, the department petitioned the commission to allow Ball State to offer a full master’s program in public relations in the Indianapolis area. The college was notified by the Indiana Commission of Higher Education in August that it had been approved to offer the master’s program at the Fishers site because the college demonstrated the effectiveness of the educational products. The program is similar to the one offered at the Muncie campus. “On paper there are no differences between the Muncie and Indianapolis programs,” Waechter said. “The students have to follow the same curriculum and the classes teach the same subject matter.” Despite their similarities, the Indianapolis program does differ from the program offered in Muncie in a few ways. The students at the Muncie campus usually are still looking forward to their first professional experience. Indianapolis students, however, are usually more established in their careers. “At the Indy site students tend to be approaching mid-career,” Waechter said. “They are either seeking the degree for promotion purposes or for a possible career shift. “It is not uncommon to see students with five to 15 years of experience in a related field, such as broadcasting.” Students can complete the Indianapolis program in two years, but it usually takes longer to finish their final research papers or theses. Many of the faculty currently teaching at the Muncie campus have the opportunity to visit the Indianapolis site several times a semester for various reasons. “I am looking forward to teaching in Indianapolis,” said Dustin Supa, a first-year faculty member scheduled to teach a class spring semester in Fishers. “I think it is important that Ball State has a presence in a major market such as Indianapolis. It will benefit both the institution and the professional atmosphere of the area.” One faculty member is being added to help build the program. “One of the most important elements a full-time faculty member will bring is their ability to be an effective research coach for student’s final research paper or thesis,” Waechter said. “Prior to having a fulltime faculty member students had to use a faculty member from the Muncie campus, which at times was difficult due to their lack of familiarity with department policies.” In the past, students had to find faculty members from the Muncie campus to advise them on their thesis or research paper, even though they likely had never had contact with them before. The program will be aggressively marketed to the greater Indianapolis area with the hope of attracting 12 to 15 new students every year. “After we received ICHE approval to offer a full MA program in the greater Indianapolis area, we made more of a commitment to our Indianapolis market,” Waechter said. “Before now, it has been more of an afterthought in comparison to the main campus, but this is not the case anymore.”
Magazine professor wins ‘Educator of the Year’ award BY JON CAHOW
David Sumner, professor of journalism and head of the magazine sequence, won the 2007 Magazine Educator of the Year award from the Association for Education in Journalism and Mass Communication’s magazine division. “The award has generally been based on scholarship of magazine journalism and service to magazine journalism educators. I think in those two areas I have been strong,” Sumner said. He also wrote the textbooks, “Magazines: A Complete Guide to the Industry” with Shirrel Rhoades and “Feature and Magazine Writing: Action, Angle and Anecdotes” with Holly Miller, which he believes helped him win the award. “Dave is an enabler for many of his col-
leagues,” Joe Bernt, journalism professor at Ohio University, said. “He seems duty bound to help others succeed professionally, at least that has always been my view of his willingness to help me and our colleagues.” Sumner’s secret to teaching is caring about students and the subject matter, and preparing for classes. “(You) have to be prepared and provide fresh and interesting information in every class,” Sumner said. For 17 years Sumner has been the sequence coordinator of the Ball State University magazine journalism program. He also is the adviser for the student publication magazine, Expo. Sumner headed the association’s magazine division, a group of magazine journalism professors, in 1999 and 2000, and serves
as the managing editor of the division’s online Journal of Magazine and New Media Research and as the Web master. The award was based on nominations. “Winning this award is the most memorable event (of my career),” Sumner said. Sumner said that of all the courses he teaches, the introductory writing and magazine class is his favorite because he sees the most improvements in his students’ work. “I see more improvement in that course over a semester than any other,” Sumner said. Sumner said that it has been great to have the award and that it’s nice to get some recognition for his work. “(The) feedback I’ve gotten from students and colleagues about it has been very rewarding,” Sumner said.
EXPO MAGAZINE AWARDS The magazine received the following awards this year from the Indiana Collegiate Press Association: Runnerup, Collegiate Newsmagazine of the Year First place awards: Best news story Best entertainment/humor column Best news photo Best single story or story package design Second place awards: Best informational graphic Third place awards: Best editorial or essay Best entertainment story Best single story or story package design Best illustration
Best feature story Best sports story Best illustration
Best editorial Best sports photo Best news photo
News-ed sequence head receives outstanding teaching award BY TOM DEMEROPOLIS
News-editorial sequence coordinator Scott Reinardy talks to Mary Spillman during a student organization get together. Photo by Doug Blemker
With journalism at a crossroads both professionally and academically, Scott Reinardy is looking to get back to the basics. Reinardy, the new News-Editorial sequence coordinator in the Department of Journalism at Ball State University, also said he wants to make sure students are prepared to work with new technologies. “We need to do the basics better than we ever have and have the vision to see how it’s going to be presented,” he said, “because we have the opportunity to present information in a number of different ways.” This focus on making sure students are able to do the little things, such as spelling names correctly and verifying information, was just one of the reasons why the College of Communication, Information, and Media gave Reinardy the Outstanding Teaching Award. Another reason for receiving the award was his work on a Freedom of Information project for his sports writing class. Reinardy had his students send out letters to every public school district in Indiana, asking for coaches’ salaries. Some of the superintendents refused to divulge the information. They called Marilyn Weaver, the Department of Journalism chairperson, and even the
dean of the College of Communication, Information, and Media, Roger Lavery, to complain about the request. The superintendents said they were being harassed. “I didn’t expect all the hell fire,” Reinardy said. “I expected some conflict, but I didn’t think it would prompt phone calls to my dean.” In the end, Reinardy said all the hassle was worth it. “It was not enjoyable all the time, but it was valuable,” Reinardy said. “We [the class] had some very good conversations that were inspiring, informational.” The project exposed his students to the same conflicts and difficult sources they would see at any news publication in the country. Reinardy said he would like to do more projects like this one. “You can’t teach journalism in a vacuum,” he said. “I can do a pretend press conference at the front of the room until I’m blue in the face. It won’t replace an actual press conference with the mayor or the governor of this state.” With this type of experience in the classroom, Reinardy said he hopes to have students prepared to work their first day at a newspaper. “We do everything we can to provide the skills to go out and work and provide their readers and editors,” Reinardy said. “Good reporting and writing will always
be our core.” And it is a core Reinardy said he wants to expand. He wants to see more students in the News-Editorial sequence. “This is a journalism department,” Reinardy said. “Journalism should be the priority.” Reinardy’s determination to give students all the tools they need made him an ideal choice to lead the sequence during turbulent times in the field of journalism. “I think his ability to connect with students is what sets him apart,” said Jason Glassburn, Reinardy’s graduate assistant. “He is honest, tough and tells it like it is, but the students still seem to enjoy his presence.” Having worked with Reinardy throughout the semester, Glassburn saw the relationships built between the professor and his students. “He interacts great with his students,” Glassburn said. “He always has a good sense of humor and jokes with them often.” The driving force behind Reinardy’s work with the sequence and its students can be boiled down to one question: “How can we help our students create great journalism?” Finding the best way to answer the question is Reinardy’s goal, one he and the rest of the department share.
PHOENIX FALL 2007 15
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FALL 2007 / WINTER 2008 VOLUME 28, ISSUE 1
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The Fall 2007/Winter 2008 issue of Phoenix, the alumni publication for the Department of Journalism at Ball State University