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Contents

BS

- Introduction .............................................................. 3 1. The Identity Explained ............................................. 4 2. Official Logos ............................................... 5 2.1 Official Logos 2.2 Wrong Uses Of Logo 2.3 Black & White Logos 2.4 Inverted Logos 3. 4. 5. 6. 7. 8. 9.

PowerPoint Presentation Template ............................. 9 Official Documents ................................................. 10 Business Cards ....................................................... 11 Certificates ............................................................ 12 T-Shirts .................................................................. 13 Standing Committees .............................................. 14 Fonts .................................................................... 15

10. Colours Settings ......................................... 16 10.1 CI Specific Colours 11. Email Signature .................................................... 17


Introduction

SSS

Welcome the Benha Students’ Scientific Society (BSSS)’s Corporate Identity Manual! The purpose of this manual is to provide guidance and assistance when commissioning or producing visual communications materials for BSSS, across all media, including various forms of print and screen-based delivery. It’s essential that the identity of BSSS is used in consistent manner. Therefore the requirements in this manual should be adhered to at all times. This Manual covers a wide range of applications; including stationery, PowerPoint Presentations, email communications and the Standing Committees’ Logos. We also offer guidance on the correct use of the BSSS Logo and advice on the corporate colour schemes and fonts. If, after consulting the manual, you require additional information, please do not hesitate to contact the BSSS Board Members. See the contact details page.

www.bsssbenha.com

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1. The Identity Explained

The corporate logo is the distinctive symbol designed to be easily recognized and remembered Nationally and Internationally. It consists of two elements:

1. BSSS Monogram which consists of: - The Winged Bird gull : Symbolize our Ancient Pharaonic Culture - The Red & black colors reflect colors of the Egyptian flag.

2. BSSS Logotype. - This element form the BSSS Corporate Signature or Logo.

- The colours and proportions of the corporate signature and the monogram must not be altered. Consistent usage of the images builds the organisation identity.

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2. Official Logos

2.1 Official Logos

Vertical English Version

Horizontal English Version

www.bsssbenha.com

Vertical Arabic Version

Horizontal Arabic Version

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2. Official Logos

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2.2 Wrong Uses

Without Typographical part

Old Logo

Incomplete Typographical part (without Students’ Scientific Society)

Dimensions

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2. Official Logos

SSS

2.3 Black & White Logos

Horizontal English Version

www.bsssbenha.com

Vertical English Version

Horizontal Arabic Version

Vertical Arabic Version

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2. Official Logos

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2.4 Inverted Logos

BSSS BSSS

BENHA

Students’ Scientific Society

BENHA

Students’ Scientific Society Horizontal English Version

Vertical English Version

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3. PowerPoint Presentation Template

SSS

Preview of the BSSS powerpoint template.

www.bsssbenha.com

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4. Official documents

BSSS letterhead in Arabic & in English

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5. Membership & Business Card

Membership Card for BSSS Members (In the example BSSS PSDD)

ID back

ID front

BC back

BC back

Business Card for BSSS Board Members (In the example BSSS PSDD)

www.bsssbenha.com

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6. Certificates

Official Certificate for BSSS Trainings, 1st Aid Courses, Events, conferences .. etc

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SSS 7. T-Shirts

BSSS Members T-shirt

www.bsssbenha.com

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8. Standing Committees Logos

All BSSS Standing Committees logos should be used by this way , BSSS logo vertically beside SC logo vertically .

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SSS 9. Fonts

Used Fonts:

Arabic Fonts

English Fonts For titles: - Dolphin

Dolphin - Century Gothic

Century Gothic Choice is made according to the title level, higher levels use “Dolphin” and downgrade to “Century Gothic” and according to the type of the document

www.bsssbenha.com

Normal text: - Serif font: Futura-Book

Futura Book

For titles: - GE SS Two

‫ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﻄﻼﺑﻴﺔ ﺑﻄﺐ ﺑﻨﻬﺎ‬ Normal text: - Serif font: Times New Roman

- Sans-Serif font: Calibri

Calibri Serif fonts are better suitable for small text and paragraphs with small space between lines.

‫ﺍﻟﺠﻤﻌﻴﺔ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﻄﻼﺑﻴﺔ ﺑﻄﺐ ﺑﻨﻬﺎ‬ For titles we use GE SS Two and in our publications materials ,letterhead ... etc For normal text in arabic we use Times New Roman.

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10. Color settings

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11.1 CI Specific Colours These Colours used in Designs programs such as Adobe Suite .

R: 255 G: 255 B: 255

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R: 0 G: 0 B: 0

R:174 G: 0 B: 0

R: 165 G:165 B: 165

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11. E-mail Signature

SSS

The Signatures used by BSSS Board Members Font : Sans serif ( calibri ) Bold for the name Georgia for the position Sans serif (calibri) regular for the organization Verdana (sans serif 3) for contact details size : 10 for all & 8 for contact details Plus BSSS Horizontal Logo & Official BSSS Slogan

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www.bsssbenha.com

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BSSS Corporate Identity Manual - 1st issue