BINGHAMTON SENATORS HOCKEY
Get your business into the game today!!!
HOCKEY CLUB – Binghamton, New York – Home to professional hockey and proud members of the American Hockey League, the top developmental league to the NHL. Since 1973, fans have ﬂocked to the 4,717 seat Broome County Veterans Memorial Arena every winter to witness high-ﬂying hockey action. Hockey heroes in the Southern Tier were born with Broome Dusters, Binghamton Whalers and Rangers, the B.C. Icemen and currently with the Binghamton Senators. The success is undeniable throughout the storied history of professional hockey in Binghamton as seen on the championship banners adorning the rafters of the Arena. With the Binghamton Senators currently supplying the next wave of future NHL stars to the parent Ottawa Senators, the Broome County Veterans Memorial Arena is the place for the best that minor league hockey has to offer in heating up downtown Binghamton night after night! The Senators’ attendance ﬁgures continue to exceed expectations year after year and have regularly surpassed 90% capacity levels, ranking them in the top 10% of the American Hockey League. The Binghamton Senators have proven to be a staple in the city, the community and throughout the region. It’s now time for you to “GET IN THE GAME !!!”
Binghamton’s loyal and ever-increasing fan base is a prime marketing target for your business!
The AHL offers ﬁrst-class, affordable family entertainment, featuring elite athletes from around the world.
All 30 NHL teams develop their top prospects in the AHL, including over 240 ﬁrst- and second-round NHL draft picks.
AHL attendance has more than doubled in the past 10 years.
Half of the AHL’s fan base consists of families and children.
The AHL and its teams feature solid, progressive ownership and management.
Grand Rapids Griffins Toronto Marlies
Chicago Wolves Newfoundland BRITISH COLUMBIA
Prince Edward Island
NEW BRUNSWICK Winnipeg
Iowa Stars Portland
Toronto Syracuse Rochester
Hamilton Grand Rapids
Des Moines Peoria
Omaha Ak-Sar-Ben Knights
Peoria Rivermen San Antonio Rampage
Bridgeport Sound Tigers
25-34 17% Female 45%
High School 44%
14 & Under 22% 55 & Over 6%
Household Income 9% 20%
Less Than $25,000
Ithaca (40 mi.)
Cortland (35 mi.)
Oneonta (55 mi.)
Elmira (55 mi.)
Scranton (55 mi.)
Post Graduate Degree 13%
Dasherboard and glasswrap advertising puts your company right in the middle of the hockey action providing maximum exposure. Dasherboard opportunities surround the rink, while the exclusive glasswrap signage is at each end, above the dasher boards behind the goal line.
Prominently displayed above the Arena seating area, each suspended banner dramatically carries your message to those in attendance at all Arena events. Banners are easily viewed from throughout the Arena. As a ﬁxture of the in-arena decor, attendees at year-round events, including trade shows, conventions, sporting events, concerts, family shows, etc., will notice your signage and recognize your community support and commitment.
In-ice logos are one of the most striking and visual forms of advertising in hockey, located right on the playing surface. Choose from available locations on the ice that would best suit your company name or logo. In-ice logos will be in full view of the fans at all times while receiving additional exposure through television highlights and newspaper photographs.
ARENA CONCOURSE SIGNAGE
Concourse signage offers year-round exposure of your message to everyone visiting the Arena. Extensive concourse opportunities include eye level stairwell displays, backlit light boxes and various banner presentations. The Arena is designed with a fully-accessible inside concourse surrounding the entire facility. On game nights, this is the “place to be seen.”
PLAYER JERSEYS & HELMETS
publications GAME NIGHT PROGRAM
GAME NIGHT LINE UP CARDS
print opportunities SENATORS
Pocket schedules are the best way to keep up with the Senators and include game schedule, complete ticket information, special promotions and events listing. Your company name or logo will be printed on over 100,000 schedules that will be distributed at games, convenience stores, restaurants, gift shops, etc., throughout the Southern Tier of New York and Northern Pennsylvania.
Be a part of the action on a monthly basis with an advertisement in our B-Sens calendar. In-season months feature one month per page, including game dates, while off-season months are two per page. Your message can even include a “clip and save” coupon speciﬁcally designed for your needs.
SEASON TICKET BACKS
Don’t just ask fans to come see you, give them a reason to by putting your message right in the hands of the most select group of customers, season ticket holders! Put your company name or logo, and advertisement or coupon offer on the back of all season tickets, which provide an excellent way to drive trafﬁc to your business.
PRINT & TELEVISION
game night INTERMISSION PROMOTIONS
KIDS CLUB 9
TICKET INFORMATION CENTER
tickets SEASON TICKETS & GROUP PACKAGES
community SENATORS COMMUNITY OUTREACH PROGRAMS
The Senators are proud to be involved with a number of community organizations providing the Greater Binghamton region with the support of mentoring and positive role models. Binghamton Senators Wish Club Offering a unique opportunity to put smiles on the faces of disadvantaged youth in our area, we have created the Binghamton Senators Wish Club. Via tax-deductible private and corporate donations, youth from a wide range of regional organizations are allowed to enjoy an exciting and memorable outing at a B-Sens hockey game. Beneﬁtting organizations can either be selected from a provided list or speciﬁcally designated by the donator. Books Open Opportunities for Kids to Succeed The BOOKS program, sponsored by Senator Libous, in partnership with the Four County Library System, is an educational program designed to make reading fun and to encourage good reading habits focusing on children in grades three through eight. In cooperation with the Binghamton Senators, the Reading Rewards program offers game tickets as prizes for completion of a reading log. Senators players also support the program by making guest appearances in local schools, reading aloud to the classroom. www.booksprogram.com Giving Kids an Edge “Giving Kids an Edge” is run in cooperation with the Senators, the Broome Sports Foundation, Smith Ingalls French, American Food and Vending, and with the support of D.A.R.E. (Drug and Alcohol Resistance Education) programs in Broome County, Binghamton, Johnson City and Vestal. This program enables select kids at risk to attend a Senators game chaperoned by their D.A.R.E. ofﬁcer, providing a positive and fun experience in a drug-free setting. YES! Safe Choices for Kids “YES! Safe Choices for Kids” is a partnership with Senator Libous and Lourdes Hospital. The program provides alcohol and other drug prevention programming through training and presentations at local schools. YES! also hosts events throughout our community. www.YesSafeChoices.org 11
THE BINGHAMTON SENATORS WANT YOU ON OUR TEAM!
SCORE WITH THE SENS!
Binghamton Senators Hockey Club 1 Stuart Street Binghamton, NY 13901 Tel: 607.722.SENS Fax: 607.722.7424 E-mail: email@example.com www.binghamtonsenators.com
Photo Credits: Just Sports Photography