Do Zombies Carpool? An Award-‐Winning Infomercial The Do Zombies Carpool? video was distributed to the public and businesses to promote alternative modes of transportation and improve regional air quality. The campaign was also distributed through newsletters, posters, DVDs, Facebook, Twitter, radio spots, billboards, back-‐of-‐bus transit ads, email campaigns and YouTube.
The following examples provide an overview of the campaign through print outreach channels, its contributions to an industry-‐leading association award and a brief view of the script. And don’t forget to watch the YouTube video at https://www.youtube.com/watch?v=A-‐So1trciWU
Sun Rideshare News -‐ September 2014 issue Below is a print article from our quarterly distributed Sun Rideshare News, a newsletter distributed to 200+ mid-‐large employers in Pima County, a region of one million people, as well as the public.
Back of Bus Advertising and Billboard Below is an example of a back of the bus ad and a billboard ad. I worked to create closely with my graphic design team. I also led the media buying process with my account executive at Lamar Advertising.
Association for Commuter Transportation (ACT) Award I accepted an Marketing and Outreach to the Public Award on behalf of Pima Association of Governments and Sun Rideshare in the Public, of which the Do Zombies Carpool? infomercial was an integral component.
Scriptwriting I collaborated on the writing of the infomercial script with our video production company, Firehouse Pictures.
15 Minutes of Fame as a Zombie Actor I acted as Zombie #1 in the infomercial. Can you guess my face? Nothing like having your face on a billboard!