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process book

bryan christensen


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Process Overview L.A. Central Park Godzilla Magazine Spreads True Detective Re-Brand


process overview


1

dream When I first get a project, I let the ideas flow uninterrupted. At this point, nothing’s a bad idea and everything is possible. 99% of the time, these ideas don’t go anywhere past this stage, but bits and pieces of them filter down and eventually all the small bits add up to a finished product.


2

sleep The second step to my process is to hit the sack; after all, it’s easier to dream that way. But seriously, sleeping is an integral part of my process, it lets my imagination take full control and generate thoughts without my constantly analyzing them. When I wake up I get to work with a whole new set of ideas.


3

sketch This is where the pen touches the paper for real. By now I have a handful of ideas I’m excited about and have a good idea what the final product would look like for each of those ideas. Most of the final ideas, however, aren’t very good yet so I start sketching and re-sketching until it’s been refined to a place that I’m decetly happy with.


4

stop This is where I stop. No, I don’t can the whole thing - it’s just a temporary halt. By now I’ve spent enough time with the project to where I’ve lost perspective on it and I need to get my fresh eyes back. I take some time to go do something unrelated to the project. Playing old Gameboy Color games is one of my favorite activities during this time: the artists who created those games could craft entire worlds using incredibly restrictive color palette and pixel counts and I have great respect for them and their problem solving skills.


5

re-sketch Quite literally back to the drawing board. After my break from the project, I have fresh eyes and can look at what I have with a renewed critical eye. Now the sketches are becoming close to what the end product will actually look like and ready to be transfered into Illustrator or InDesign for their final versions.


6

make The relaxing part. The actual fabrication of the thing is the easiest part. I’ve had each part meticulously planned, either mentally of on paper, and know exactly how to execute each aspect of the project with percision. This is the fun part.


L.A. Central Park


project name

L.A. Central Park target audience

Eco-conscious L.A. residents ages 20 - 35 medium

3D print I wanted to create a poster in 3D to advertise the creation of a park over the L.A. River, a park that would add over 50 acres of green to the city’s grey landscape. In order to design it in 3D, I had to start the project with the software I would be using in mind. Whatever design ended up being rendered, it had to be able to be converted to a greyscale image. In ZBrush, my modeling program of choice, images can be transfered onto a 3D surface. The images are in greyscale because any white in the image is raised to the maximum level while any black remains at the base level, with shades of grey filling in the middle levels.


L.A. Central Park

The original design for the poster featured the map of downtown laser etched into wood with a 3D printed frame that would resemble tree bark. (Left) Later, the design was flattened to a tablet with raised text and images. (below)

The freeways were a great inspiration for the poster as they create a perfect ring around downtown Los Angeles and I wanted to incorporate the shape they make


L.A. Central Park

1

These were the final renditions of the poster, presented in both their original designs and their converted states that were used for their 3D.

2


L.A. Central Park An early proof of concept for the design and eventual render


L.A. Central Park

This was the final render of the poster. It was generated using KeyShot 4 and ZBrush. Three separate renders were used - one for each color present on the poster - and later combined in Photoshop to achieve this final look.


L.A. Central Park


Godzilla Magazine Spreads


project name

Godzilla Magazine Spreads target audience

Godzilla fans (ages 20-50) medium

Print Given the chance to create a magazine spread on the topic of my choice, I naturally chose one of my all time favorite movie monsters as the subject. Godzilla first hit the screen in 1954 and has been one of the most iconic monsters ever since. With the release of the 2014 Godzilla film on the horizon at the time I designed these spreads, I chose to focus on the relationship between the new and the old designs of the monster and his epic saga on screen that few franchises have ever managed to rival.


Godzilla Magazine Spreads

Preliminary sketches and brainstorm notes for layouts


Godzilla Magazine Spreads

have taught me that a man’s ethics are the only possessions he will take beyond the grave. i once heard a wise man say there are no perfect men. only perfect intentions. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. let me tell you something my friend. hope is a dangerous thing. hope can drive a man insane. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. that tall drink of water with the silver spoon up his ass. mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. Mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. when i’m asked, i don’t have to lie. but don’t think of me as an idiot. boxing is about respect. getting it for yourself, and taking it away from the other guy. you measure yourself by the people who measure themselves by you. well, what is it today? more spelunking? Boxing is about respect. getting it for yourself, and taking it away from the other guy. the man likes to play chess; let’s get him some rocks. cities fall but they are rebuilt. heroes die but they are remembered. it only took me six days. same time it took the lord to make the world. cities fall but they are rebuilt. heroes die but they are remembered. it only took me six days. same time it took the lord to make the world. cities fall but they are rebuilt. heroes die but they are remembered. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. the man likes to play chess; let’s get him some rocks. i once heard a wise man say there are no perfect men. only perfect intentions. i did the same thing to gandhi, he didn’t eat for three weeks. well, what is it today? more spelunking? Multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i once heard a wise man say there are no perfect men. only perfect intentions. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. i now issue a new commandment: thou shalt do the dance. cities fall but they are rebuilt. heroes die but they are remembered. let

me tell you something my friend. hope is a dangerous thing. hope can drive a man insane. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. boxing is about respect. getting it for yourself, and taking it away from the other guy. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. cities fall but they are rebuilt. heroes die but they are remembered. Well, what is it today? more spelunking? multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. it only took me six days. same time it took the lord to make the world. i did the same thing to gandhi, he didn’t eat for three weeks. i now issue a new commandment: thou shalt do the dance. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. well, what is it today? more spelunking? bruce... i’m god. that tall drink of water with the silver spoon up his ass. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. Bruce... i’m god. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. that tall drink of water with the silver spoon up his ass. it only took me six days. same time it took the lord to make the world. bruce... i’m god. circumstances

when i’m asked, i don’t have to lie. but don’t think of me as an idiot. boxing is about respect. getting it for yourself, and taking it away from the other guy. you measure yourself by the people who measure themselves by you. well, what is it today? more spelunking? Boxing is about respect. getting it for yourself, and taking it away from the other guy. the man likes to play chess; let’s get him some rocks. cities fall but they are rebuilt. heroes die but they are remembered. it only took me six days. same time it took the lord to make the world. cities fall but they are rebuilt. heroes die but they are remembered. it only took me six days. same time it took the lord to make the world. cities fall but they are rebuilt. heroes die but they are remembered. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. the man likes to play chess; let’s get him some rocks. i once heard a wise man say there are no perfect men. only perfect intentions. i did the same thing to gandhi, he didn’t eat for three weeks. well, what is it today? more spelunking? Multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i once heard a wise man say there are no perfect men. only perfect intentions. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. i now issue a new commandment: thou shalt do the dance. cities fall but they are rebuilt. heroes die but they are remembered. let me tell you something my friend. hope is

These were two of the spreads that ended up being less impactful that the final version, but still managed to capture the dynamic of Godzilla’s past and present nicely.

a dangerous thing. hope can drive a man insane. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. boxing is about respect. getting it for yourself, and taking it away from the other guy. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. cities fall but they are rebuilt. heroes die but they are remembered. Well, what is it today? more spelunking? multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. it only took me six days. same time it took the lord to make the world. i did the same thing to gandhi, he didn’t eat for three weeks. i now issue a new commandment: thou shalt do the dance. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. well, what is it today? more spelunking? bruce... i’m god. that tall drink of water with the silver spoon up his ass. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. Bruce... i’m god. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. that tall drink of water with the silver spoon up his ass. it only took me six days. same time it took the lord to make the world. bruce... i’m god. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. i once heard a wise man say there are no perfect men. only perfect intentions. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. let me tell you something my friend. hope is a dangerous thing. hope can drive a man insane. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. that tall drink of water with the silver spoon up his ass. mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. Mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot.


Godzilla Magazine Spreads

1954 1955

1962 1964 1965 1966 1967 1968 1969 1971 1972 1973 1974 1975

1984 1989 1991 1992 1993 1994 1995

he will take beyond the grave. i once heard a wise man say there are no perfect men. only perfect intentions. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. let me tell you something my friend. hope is a dangerous thing. hope can drive a man insane. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. that tall drink of water with the silver spoon up his ass. mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. Mister wayne, if you don’t want to tell me exactly what you’re

Godzilla: Final Wars

Godzilla: Tokyo S.O.S.

Godzilla Against Mechagodzilla

Godzilla, Mothra & King Ghidorah

Godzilla vs. Megaguirus

Godzilla 2000

Godzilla vs. Destroyah

Godzilla vs. SpaceGodzilla

Godzilla vs. Mechagodzilla 2

Godzilla & Mothra: The Battle for Earth

Godzilla vs. King Ghidorah

Godzilla vs. Biollante

Godzilla 1985

Terror of Mechagodzilla

Godzilla vs. Mechagodzilla

Godzilla vs. Gigan

Destroy All Monsters

Godzilla’s Revenge

Son of Godzilla

Godzilla vs. The Sea Monster

Godzilla vs. Monster Zero

Mothra vs. Godzilla Ghidorah, the Three-Headed Monster

the world. cities fall but they are rebuilt. heroes die but they are remembered. it only took me six days. same time it took the lord to make the world. cities fall but they are rebuilt. heroes die but they are remembered. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. the man likes to play chess; let’s get him some rocks. i once heard a wise man say there are no perfect men. only perfect intentions. i did the same thing to gandhi, he didn’t eat for three weeks. well, what is it today? more spelunking?

King Kong vs. Godzilla

Godzilla Raids Again

Godzilla, King of the Monsters

when i’m asked, i don’t have to lie. but don’t think of me as an idiot. boxing is about respect. getting it for yourself, and taking it away from the other guy. you measure yourself by the people who measure themselves by you. well, what is it today? more spelunking? Boxing is about respect. getting it for yourself, and taking it away from the other guy. the man likes to play chess; let’s get him some rocks. cities fall but they are rebuilt. heroes die but they are remembered. it only took me six days. same time it took the lord to make

Godzilla vs. Megalon

GODZILLA

Godzilla vs. the Smog Monster

ゴジラ

spelunking? multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. it only took me six days. same time it took the lord to make the world. i did the same thing to gandhi, he didn’t eat for three weeks. i now issue a new commandment: thou shalt do the dance. i don’t think they tried to market it to the billionaire, spelunking, basejumping crowd. well, what is it today? more spelunking? bruce... i’m god. that tall drink of water with the silver spoon up his ass. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i don’t think they tried to market it to the billionaire, spelunking, basejumping crowd. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. Bruce... i’m god. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. that tall drink of water with the silver spoon up his ass. it only took me six days. same time it took the lord to make the world. bruce... i’m god. circumstances have taught me that a man’s ethics are the only possessions

Multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i once heard a wise man say there are no perfect men. only perfect intentions. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. i don’t think they tried to market it to the billionaire, spelunking, basejumping crowd. i now issue a new commandment: thou shalt do the dance. cities fall but they are rebuilt. heroes die but they are remembered. let me tell you something my friend. hope is a dangerous thing. hope can drive a man insane. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. boxing is about respect. getting it for yourself, and taking it away from the other guy. i don’t think they tried to market it to the billionaire, spelunking, basejumping crowd. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. cities fall but they are rebuilt. heroes die but they are remembered. Well, what is it today? more

1999 2000 2001 2002 2003 2004

Fifty-seven years after the first Godzilla movie is released to mon hungry movie goers there have be films made starring the Kaiju


Out of the three completed spreads, this one was chosen as the frontrunner. The title page features a background with a collection of classic Toho monsters from the Godzilla films, while the right page features the design for the new 2014 Godzilla - a blending of the rich history of the franchise with its anticipated future.

ゴ ジ ラ GODZILLA King of the Monsters


CITIES fall but they are rebuilt. heroes die but they are remembered. bruce... i’m god. the man likes to play chess; let’s get him some rocks. multiply your anger by about a hundred, kate, that’s how much he thinks he loves you. well, what is it today? more spelunking? i did the same thing to gandhi, he didn’t eat for three weeks. you measure yourself by the people who measure themselves by you. that tall drink of water with the silver spoon up his ass. i don’t think they tried to market it to the billionaire, spelunking, base-jumping crowd. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. no, this is mount everest. you should flip on the discovery channel from time to time. but i guess you can’t now, being dead and all. it only took me six days. same time it took the lord to make the world. Circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. cities fall but they are rebuilt. heroes die but they are remembered. let me tell you something my friend. hope is a dangerous thing. hope can drive a man insane. cities fall but they are rebuilt. heroes die but they are remembered. i once heard a wise man say there are no perfect men. only perfect intentions. it only took me six days. same time it took the lord to make the world. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. i did the same thing to gandhi, he didn’t eat for three weeks. you measure yourself by the people who measure themselves by you. boxing is about respect. getting it for yourself, and taking it away from the other guy. i once heard a wise man say there are no perfect men. only perfect intentions. you measure yourself by the people who measure themselves by you. That tall drink of water with the silver spoon up his ass. boxing

is about respect. getting it for yourself, and taking it away from the other guy. mister wayne, if you don’t want to tell me exactly what you’re doing, when i’m asked, i don’t have to lie. but don’t think of me as an idiot. the man likes to play chess; let’s get him some rocks. circumstances have taught me that a man’s ethics are the only possessions he will take beyond the grave. well, what is it today? more spelunking? no, this is mount everest. you should flip on the discovery channel from time to time. but i guess you can’t now, being dead and all. no, this is mount everest. you should flip on the discovery channel from time to time. but i guess you can’t now, being dead and all. i now issue a new commandment: thou shalt do the dance. bruce... i’m god. rehabilitated? well, now let me see. you know, i don’t have any idea what that means. i now issue a new commandment: thou shalt do the dance.


True Detective Rebrand


project name

True Detective Rebrand target audience

“Hardcore” fans of the series medium

Print / 3D / Event In early 2014 HBO debuted a new show, True Detective. The campaign leading up to the show was rather mundane in my opinion. With only a few posters to advertise the show, it’s hype was by no means absent, but lacked a strong presence in the media world. I understand the reasoning behind this, the show’s a mystery and the network didn’t want to reveal to much. Admittedly, some of these designs would compromise the mystery of the show, but they would likely be rolled out either with the show or after it completed its run for the promotion of merchandise.


True Detective Rebrand

A rough sketch of a “Devil Trap� along with different notes and ideas I jotted down while brainstorming.


True Detective Rebrand

This series of posters was designed using imagery from the show - instantly recognizable to anyone watching the series - coupled with quotes from the series’ main characters. The posters utilized the same color scheme as the show as well, with every color belonging to the shows color palette.


True Detective Rebrand

For release after the series, this lamp was designed after the “Devil Traps� that were a prominent set piece in the show.


True Detective Rebrand

As a promotion for the show, I devised a sort of scavenger hunt around Los Angeles that would take place during the show. “Devil Traps� from the show would be constructed and placed around the city in spots that were hidden but accessible, much like geocaching. The game would be tracked and played using an app that would track locations you had discovered a trap at. Additionally, using the GPS capabilities of the phone, the app would provide hints when the user was in the general area where one of the traps was hidden. Once found, players would be invited to write on a virtual message board only accessible through the app when the user had scanned a QR code at the site of discovery.



Process book