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Online Reputation T

Managing Your Brand Online in 2020

By Meg Cooper

Why should you be concerned about your online reputation? Simply put, because it’s the second thing people see when they search for your company, after your website. Whether you’re trying to retain existing customers or grab the attention of new ones, your online reputation speaks volumes for your company in today’s digital business landscape. Just like your website is your online storefront, the way you handle feedback from existing customers is a great way for any potential customer to find out more about your company. Reviews and feedback (whether written or in video format) are some of the most powerful ways that customers can find out more about your business.

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ake a few moments and search your business. Where are you showing up and how? Do you show up in YouTube videos where a customer is reviewing a product of yours? Do you show up on a social media site (such as Facebook or Twitter) with someone mentioning how much they loved your product? Do you show up on a blog, mentioned by a homeowner doing a DIY remodel using your products? Are these reviews positive? Negative? Did the homeowner have a negative experience while using your product? Did you get three or four or five stars on a Facebook review? How have you handled them in the past? Your potential customers are asking themselves all of these questions. How do you handle that negative feedback? How do you engage with upset customers? With happy ones? All of this information is telling when it comes to the kind of impression you want your potential customers to have. Online reputation management is the process of monitoring how your brand is perceived by consumers and then taking strategic action, when necessary, to control or improve your brand’s reputation by monitoring and protecting your brand’s online reputation on customer review sites, social media and search engines (mostly Google). If you want to manage your online reputation, the best place to start is making sure everything you publish online is consistent and in line with your brand.

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2020 Brushware March-April Digital Edition (English)  

The 2020 March-April digital edition of Brushware magazine is now available to readers and includes preview coverage of the 103rd ABMA Conve...

2020 Brushware March-April Digital Edition (English)  

The 2020 March-April digital edition of Brushware magazine is now available to readers and includes preview coverage of the 103rd ABMA Conve...

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