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SOBRATEMA 25 YEARS

years of a world 25 in transformation

Since 1988—when Sobratema was founded—many things changed in Brazil and in the world. Politic, economic, cultural and technologic transformations were accelerated at the end of the twentieth century, which saw the start of microelectronics and of the digital universe. In the following century, the revolution brought by cybernetic environment also reached the area of engineering, allowing the creation of new patterns of quality and the establishment of unique levels of productivity, safety and innovation. In such context, each program developed by the Association came to attend a specific need imposed by this new scenario, since the world was shaken again by the singularity and the historic transformation. Congresso Sobratema

S T C A F D L R O W 1995

992 1 0 9 9 1 1988 1989

02 0 2 1 0 0 2 0 98 1999 200

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Attack to the World Trade Center

Government of Fernando Collor de Mello

The Morumbi Bridge—built in the city of São Paulo by the contractor Queiroz Galvão—is open to the traffic. The bridge has a total length of 778 m and was built in successive spans

Promulgation of the new Brazilian Constitution

Construtora Paranapanema concludes the first section of North-South railroad, connecting the cities of Açailândia and Imperatriz, in the state of Maranhão

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Government of Itamar Franco

Fall of the Wall of Berlin

The bridge over Paraná River—for road and railroad— connecting the Brazilian states of South Mato Grosso and São Paulo is inaugurated

Government of Fernando Henrique Cardoso

Creation of the Euro Zone Election of Luiz Inacio Lula da Silva The descending lane of Imigrantes Highway is inaugurated in December The first section of the Road Ring around São Paulo, 30 km long, is inaugurated in October 11


Principais Investimentos Estudo de Mercado Sobratema Fórum

Guia Sobratema de Equipamentos

Custo Horário

11 0 2 0 1 0 2 9 0 20 8 0 0 2 7 0 0 2 2005 2006

2013

Rio de Janeiro will carry out the Olympic Games of 2016 A Brazilian woman became president for the first time in the country

Start of world financial crisis

Statute of Disarmament

Brazil is confirmed to carry out the World Soccer Championship of 2014 Lula is re-elected

First Brazilian man in the space

Petrobras informs the discovery of pre-salt reserve

Line 4 – Yellow of São Paulo Subway starts to operate Brazilian population reaches 190 million people

The power plant of Belo Monte is considered feasible and the works of stadiums start to run well

Five stadiums are finished in time to attend the Confederation Cup: PE, RJ, BA, MG and DF

The power plant of Santo Antonio, in the Madeira River near Porto Velho (RO) starts its power generation

AT THE DOORS OF THE FUTURE

Candidate to a place among world’s leading nations, Brazil is at the doors of the future. After overcoming a period of stagnation that consumed several generations of professionals, the country is currently in a place that is more appropriate to its potential. When the country reached the mark of 202 million inhabitants in 2013, its capacity of production was strengthened and tends to increase in the next decade. In this scenario, Sobratema found its way to take its place in a changing background. Its inherent preoccupation with information, technology and training has being shown as completely visionary. After all, these are the main values of the contemporary world, where knowledge became the main asset for any productive industry.

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SOBRATEMA 25 YEARS

A HISTORY OF SURPASSING

The history of Sobratema—and of the infrastructure and mining market—started to be defined many time before its foundation. To understand the development of this industry in Brazil it is necessary to return to the period that lead to the coup d’état of 1964, when the economy was frail and the indexes of inflation got terrifying values. In 1961, for example, the inflation was of 33 percent and, two years later, was reaching 78 percent. At that time, President João Goulart declared that a base reorganization was necessary—mainly with antitrust restrictive measures—to stop the progress of multinational companies on the Brazilian economy and, as a by-product, to benefit Brazilian private capital. This speech resulted in the nationalization of private oil refineries and, some years later, in the closing of the market that lead to the scraping of the contractors’ equipment fleet.

M&T ARCHIVE

Introducing the difficult context where Sobratema was born and developed in its first years, one of the most turbulent periods of the already troubled history of Brazil

João Goulart: restrictions to foreign capital caused the scraping of the industry

MIRACLE After the coup d’état, the country opened its borders and financed the intake of international investments. These measures caused the arrival of great economic groups, including construction contractors and equi-

M&T ARCHIVE

Bresser: Innocuous attempt to stabilize economy and further defense of market opening

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pment manufacturers that installed plants in the country. In this period huge projects of infrastructure were also started, to encourage the arrival of industries, mainly in infrastructure, logistics and energy generation. Agriculture also received incentives, mainly turned to exporting goods. Although politically silenced, the country was going through an “economic miracle”. In 1974, in a situation aggravated by the oil crisis, the national debt— result of the loans to carry out the financing of works—was reaching the figure of US$ 20 billion. Eight years later, this value was of US$ 70 billion. As a protecting measure, the commercial borders were closed again due to high importation taxes and non-tariff restrictions. At the same time, the country stopped to control public expenses. This combination was explosive. Industry was scraped by the huge monopolies and the movement of people from the field to the cities generated high unemployment rates


and a lack of habitations in the cities. Inflation would reach a peak of 239 percent between 1983 and 1985.

Collor: eradication of commercial barriers and income of technology

M&T ARCHIVE

PACKS Inflation continued to grow even with the emergency economic adjustments. Trying to control inflation, the government started a nationalist shock: the “Plano Cruzado”. This project was the first attempt of economic stabilization and extinguished the former currency, the Cruzeiro. In spite of the deflation occurred in the first two months, the plan was a sound fiasco. It promoted a monetary reform, removed the indexation of economy and froze the exchange rate, supported by free and extremely high interest rates. To make things worse, the plan created a compulsory loan for the National Fund of Development (FND), collected in the form of a tax to be returned in quotes. In other words, consumers were transformed in forced investors of public bonds. With the return of the hyperinflation and the realignment of prices to compensate the freezing period, economy entered again in recession. Brazilian GDP fell from 7.49 percent in 1986 to 3.53 percent in the next year. Due to these critical results—that eventually caused the reduction of trade surplus—the Plano Bresser was launched in June, 1987. The second attempt to stabilize the economy fixed prices and wages for 90 days, besides implementing a devaluation of the Cruzado. Many large works were suspended and 40 thousand functions of public administration were cancelled. But due to bad public

management of this freezing process and by the break of the moratorium with payment of interests, inflation came back, reaching 366 percent in December, a few months after the plan started. In 1988, the new democratic constitution was received as a conquest for the country. Nevertheless, the economic crisis was getting worse and the national industry was sinking due to the lack of investment and the long period of commercial barriers created as an attempt to solve the crisis. As a way to get out of the crisis, Bresser defended the market opening, as shown in a report of the newspaper Gazeta Mercantil from August 12, 1988: “Without turning infeasible multinational capital in Brazil, the constituents approved a series of dispositions—definition of national company, preference for national companies for government supply, exclusion of multinational companies from new mineral explorations and prohibition of risk contracts in the oil industry—that will only contribute to put more away foreign investments in Brazil when our stagnant economy needs them so much.” OPENING The first signals of an economic opening were felt with stable, non-discriminatory rules in an attempt to create a competitive environment. Former restrictions generated a structure of oligopolies that made difficult the entrance of new players. In just a year, the tax redundancy fell from 41 to 18 percent and the government started to give incentive to the importation of new technologies. With the commercial re-opening, a new plan was created in 1989 aiming to contain the growth of the inflation. Former measures were repeated and a new freezing of prices and wages occurred together with a new negotiation of the external debt and changes in the return of savings accounts that brought losses up to 20 percent to the investors. The “Summer Plan”, as it became known, intended to contain inflation and to end the economic crisis in the country. In the same year, a new currency was put in the market, the Cruzado Novo, which corresponded to a thousand Cruzados. These measures were not enough to stabilize the economy and the inflation got an accumulated rate of almost 5,000 percent. Due to the persistent crisis, commercial barriers were almost completely eradicated. In 1990, at the beginning of Collor government, a new Foreign Trade Policy was installed, becoming effective in the next year. This policy defined a time schedule of gradual reduction of importation taxes till 1994. Results were clear, allowing the entrance of new industries and technologies, mainly with no national similar products. Between 1989 and 1994, importation taxes were lowered from 45 to 14.2 percent, a range that is still in practice for several classes of equipment.

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SOBRATEMA 25 YEARS

EMBLEMATIC WORKS IN BRAZIL

PAST AND PRESENT

Constructive technology experienced an extremely high progress in the country since the eighties, what placed national engineering among those more advanced in the world. See some of the main marks of this evolution

POWER PLANTS

Due to all technical aspects involved, maybe the Nuclear Plants of Angra I and Angra II were the main works carried out in Brazil during the eighties, representing a milestone in Brazilian construction history. Delays and difficulties faced by the country demanded actions to develop its own technology of

uranium benefaction. This would become one of the main pillars of the nuclear submarine program, whose works started in this decade. Twenty years later, Prosub (Program of Development of the Nuclear Submarine)—in charge of the Navy—is one of the sons of the Brazilian Nuclear Program. The industrial complex that is being built

Angra I and Angra II nuclear plants, built in the eighties: Brazil comes into the nuclear era

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in the city of Itaguaí, state of Rio de Janeiro, includes the installation of a Navy base and a shipyard, besides a manufacturing plant of metallic structures (UFEM) where the submarines will be manufactured and assembled. The project includes transference of technology from the Direction des Constructions Navales et Services (DCNS)


to the Navy and the operation of Itaguaí Naval Construction (ICN), an association between Odebrecht and DCNS for submarine assemblage. The project uses large equipment, as well as a modern system of project development and management tools for the works and logistics of materials, a trend that—from now on—will be established in Brazilian works of high performance. The first submarine of the new conventional Brazilian fleet will be operating in 2017 and three more submarines will be operating in the following three years. The first nuclear submarine has its operation scheduled for 2025.

Extensive engineering work, Prosub already builds the first Brazilian submarines

TUNNELS

Works of São Paulo subway, in the seventies and eighties, were one of the main focuses of improvement and diffusion of technologies that included the methods of Cut and Cover and NATM (New Austrian Tunneling method), the use of tunnel boring machines and the production of modulated precast concrete elements of large dimensions. In spite of the lack of investments for almost 20 years, the country tries to accelerate the works needed, mainly using high-tech equipment. That is occurring in this decade when TBMs started to be bought and left to be a taboo: after the seventies, the first boring machine was bought for the works of Line 4 of São Paulo Subway, that started its operation in May, 2010. In the construction of its Line 4, the Rio de Janeiro Subway uses a TBM with diameter of 11. 46 m, length of 120 m and weight of two thousand tons. The enlargement works of Line 5 of São Paulo subway will use three TBMs at the same time and Fortaleza (CE) subway will use four machines. The first two TBMs are already in the worksite and the remaining two will be in Ceará till the end of this year.

HIGHWAY

The descending lane of Imigrantes Highway was opened to traffic in 2002. At that time, it was remarkable in terms of technological solutions and environmental practices that were implemented in the works, resulting in an affected area of the Atlantic Forest 40 times smaller than that affected by the construction of the ascending lane in the seventies. Works were carried out by Consórcio Imigrantes, formed by the Brazilian contractor CR Almeida and the Italian contractor Impregilo according with a design of Figueiredo Ferraz—that designed the original path—and of Italian companies In.Co. (specialized in viaducts) and Geodata (specialized in tunnels). Two works stand out in the national road scenario, both inspired in the design of the second lane of Imigrantes Highway. One of these outstanding works is the duplication of Regis Bittencourt Road (BR116) that connects São Paulo to the states of Paraná and Santa Catarina. Works include the transposition of Cafezal Hills, considered one of the main bottlenecks of the road, due to the number of traffic jams and accidents that occurred in its short extension. Works foresee four tunnels with a total length of 1.8 kilometers

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SOBRATEMA 25 YEARS

Works of São Paulo Subway, carried out in the seventies: the boring machine surprised the workers and was soon called “Tatuzão” (big armadillo)

and 35 bridges and viaducts with total length of seven kilometers that alternate with small road sections in open sky. The new road ring bordering Caraguatatuba and São Sebastião—in New Tamoios Road—also started after countless revisions of the project. These works are essential to unlock the access to the harbor of Santos, in the coast of São Paulo. Total length of the new road came from 36.9 km to 34.5 km. To get these figures, the total tunnel length was increased in 900 meters, going

from 5.5 km to 6.4 km. This change in design will allow the preservation of other 17 acres of forest. Finally, the country may have— for the first time—an optimized plan that will result in economy and speed in the construction works. The government of the states of São Paulo and the Ministry of Transports signed an agreement to match the designs of the northern section of the Road Ring and the northern section of the Railroad Ring of São Paulo, what will ensure an economy of R$ 1.3 billion for the federal go-

The new line of Rio de Janeiro subway: breakthrough in the country’s urban mobility

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vernment. With this matching, the railroad will follow the path of the highway, which will only have small changes in its original design since the strip of dominium of the road is wide enough to receive highway and railroad side by side. Works of the northern section of the road ring of São Paulo (Rodoanel Mário Covas) will be concluded in 2016. The road will have seven tunnels and 111 bridges and viaducts. This solution was decided by the designers to reduce the interventions

Second lane of Imigrantes Highway, concluded in 2002: international reference due to the design and processes used to reduce its environmental cost


in the Cantareira Hills, main area of environmental preservation of the capital of the state. This section will have a total length of 44 km, connecting the sections West and East of the Ring and has an exclusive connection with the International Airport of Guarulhos. This will be the section with the heaviest traffic load after the West section, because it will receive the traffic from the roads Dutra and Fernão Dias to the west of the state and south of the country.

HYDROELECTRIC PLANTS

It is possible to trace a line of similarity between the construction of the power plants of Itaipu, in the state of Paraná, and Belo Monte, in the Xingu River, state of Pará. Both faced a lot of environmental, political, financial and social obstacles to come into reality. Belo Monte is the third largest hydroelectric power plant of the world—losing only to Three Gorges and Itaipu—far away from large towns, with lack of qualified labor that will be needed in high number, and with demands from the local, Indian and riparian populations. All these factors compose a scenario of extreme difficulties for the Brazilian government carry out these works, which will be the main engineering mark of this and of the next decade. But Belo Monte—in spite of all these problems—starts to go ahead. First projects and studies started in the eighties but were changed many times until become feasible in a model of run of the river plant. Its capacity of generation will be of 11,233 Mw but only a part of this

total (4,500 Mw) will be regularly used. Even so, its construction is considered as a priority because it will give safety to Brazilian Integrated System of Energy. In spite of the problems, with countless stops, the works may celebrate an important achievement: two million cubic meters of rock excavation in the riverbed, in the unit Sitio Pimental. Works started in the first half of February and were concluded at the end of July. Rock excavation in Pimental, aside the riverbed, consumed more than a thousand tons of explosives. After concluding this process of rock excavation, the foundations of the reinforced concrete structure for the Spillway and the Complementary Power House will be installed. Works are being developed by a group of contractors located among Brazilian largest companies: Camargo Correa, Cetenco, Contern, Galvão, J. Malucelli, Norberto Odebrecht, OAS, Queiroz Galvão, Serveng-Civilsan and the consortium leader, Andrade Gutierrez. This is the largest worksite in the country during the current days.

Hydroelectric Power Plant of Itaipu: world record of clean energy generation

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SOBRATEMA 25 YEARS

Putting together technology,

networking and

information

Since 1988, Sobratema developed a set of programs focused in construction and mining industry and created an associative model that is unique in the world when it puts users, manufacturers, suppliers and professionals together in a same space of debates and actions. Follow the history of the entity.

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11 MARCELO VIGNERON


SOBRATEMA 25 YEARS

IMAGENS: M&T ARCHIVE

C

elebrating its silver jubilee this year, Sobratema has a successful path marked by successive strategic decisions—taken in critical moments of the political and economic scenario of the country—since the end of the eighties. When it was founded, the reality for most Brazilian off-road equipment was extremely complex, even critical: the lack of information and the high age of most equipment demanded a double-shift work of skilled people to maintain them in operating and productive conditions. At that time, the difficulties found in equipment maintenance resulted in most repair solutions being carried out only after a fail. This scenario stimulated the union of engineering professionals that resulted in the creation of a circle of debates about maintenance techniques and machine technologies. The evolution lead to the birth of the Brazilian Society of Technology for Maintenance (Sobratema) in September 12, 1988, clearly focused on exchange of information, spreading of technologic knowledge and networking, base concepts that guide the actions of the association till the current days. At the time of its foundation, the national scenario was extremely challenging. In October, 1988, a new Constitution was issued, establishing new social and economic parameters that still guide country’s faith. The country was reinventing itself in political aspects and a series of failed economic plans also lead to the scraping of national industry.

In the starting minutes, the “birth certificate” of Sobratema

High level of unemployment, continuous reduction of GDP and uncontrolled inflation lead many economists and journalists to consider this period as “the lost decade” for Brazil and other Latin American countries, all of them coming out of military dictatorships and being in economic collapse. To give an idea of the problem to the reader, the accumulated inflation in 1988 almost reached 1,000 percent per

In the bulletin Notícias Lion, the board of directors installed in 1990 (from left to right, Nelson Costábile, Carlos F. Pimenta, Afonso Mamede, Antonio R. P. Ferreira, José R. Gantú, Marcos S. Sader, Orlando Beck, Gilberto L. Costa, Edson F. Carvalho, Jader F. Santos and Luiz I. Vasconcellos)

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Past and present: from equipment maintenance in 1990 to current insertion in international politics

year, what leaded to a continuous implementation of palliative measures to keep away the real and persistent threaten of acute crisis and internal dissolution.

ORIGINS

At the end of the eighties, the engineers Jader Fraga dos Santos and Nelson Costábile—that worked in Constran (Brazilian construction contractor)—felt in their skin this scenario of difficulties. One year before the foundation of Sobratema, they took part in some preliminary meetings turned to the creation of an association that could enclose equipment maintenance for the whole industry. “In a few months, we noticed that we needed a group of discussion focused

on the maintenance of construction equipment”, reminds Jader. “Then Sobratema came out.” After this first decision, next move was an invitation to fleet and maintenance managers of the few Brazilian contractors that were still working. The purpose was clear: to join a group of professionals of the companies that had the best practices of maintenance in the country, spreading this knowledge to the whole market. “The statute of the newborn Sobratema established that the founding partners would be the professionals that came into the Board of Directors during its first year of operation”, says Costábile. The history is recorded in the edition of June/ July, 1991 of Engenharia

Civil magazine, where Jader explained that “the preliminary meetings before founding the Association were carried out in 1987 in the city of São Bernardo do Campo, when I was invited to take part in the group. Since I noticed that almost all participants were turned to industrial maintenance, I looked for a way of leadership in the movement that could change this trend to automotive maintenance, to heavy construction and mining equipment”. Jader, that would become president of the association for three times, said also that “the first Board of Directors was then established and I was indicated as adviser. Later I was moved to Director of Communications when—after gathering

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SOBRATEMA 25 YEARS founding partners of 18 companies—we definitely started Sobratema in September, 1988, in a ceremony carried out in the Maksoud Hotel, in the city of São Paulo”. Besides these two professionals, the founding group was formed by the engineers Carlos Fugazzola Pimenta (Azevedo & Travassos), Mário Sussumu Hamaoka (Camargo Corrêa), Afonso Mamede (CBPO) and Gilberto Leal Costa (Odebrecht), among others. Juan Manuel Altstadt and Orlando Beck also were part of this group of pioneers, representing equipment manufacturers. Soon after, other executives of international manufacturers, such as Permínio Amorim (Sandvik), Roque Reis (Case), César Schmidt (Liebherr), Sérgio Palazzo (Vermeer), Gino Cucchiari (Fiat Allis) and others would join the group. As time went by, this mix of professionals of different origins in the market would become a trade-mark of the association. In other words, it was an association that joined users, manufacturers, parts and service su-

ppliers and rental companies. Since its start till current days, this remains being the philosophy of Sobratema.

PHILOSOPHY

Current president of Sobratema, Afonso Mamede remembers the starting point of the association in the Maksoud Hotel and sums up the foundation with a well-known proverb: “need makes man”. In the beginning, he remembers, discussions were about equipment maintenance. A few months later, they got an upgrade, talking about machines as a whole. Then questions about supply&service chain were discussed. This process was carried out with no stop in its evolution inside the association. “With the start of Grandes Construções magazine in 2009, the approach was extended to the whole construction business, what was consolidated during the Construction Expo 2013 exhibition”, emphasizes Mamede. Pimenta, that was president during the periods of 1994/1995 and 1996/1997, highlights other important point in the moment of foundation. “The engineers put aside the

Pimenta and Mamede: improvement in the national technical level

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Jader: spreading of knowledge

competition between the companies where they worked to focus in the common goal of the change of knowledge to get a more efficient maintenance”, points him. The professional path of this executive is a very good example of this point. In 1988 he was responsible by fleet management and maintenance in the contractor Azevedo & Travassos, and his difficulty was exactly to maintain equipment working looking at the same time for better productivity and for a reasonable operating cost. In practice, the engineer’s challenge was to match this demand with the importation limits, that leaded to high costs not only for new equipment but also for parts and services. “With no alternatives, the only way was the development of home-made solutions, remarks Pimenta. “Location did not exist and essential processes such as earthmoving were using less efficient methods, with motoscrapers and crawler tractors instead of hydraulic excavators, to remain in a sole example.”


In a text published in 2008, in the edition 117 of M&T magazine, Gilberto Leal Costa highlights other remarkable example about the difficulties found in equipment maintenance at the end of the eighties. “I remember a discussion where somebody said that had put an engine in a dynamometer and that it exploded due to the excess of programmed load”, he remembers. “Today we know that the problem was caused by a lack of technical information.” According to Hamaoka, equipment director of Camargo Correa at the time, this was not an isolated case. According to him, there was little communication between the engineers of different contractors and the main problem was just the exchange of information about equipment operation, maintenance, new technologies and other related subjects. “Sobratema came to fill this need in a good time”, he says.

Beck: manufacturer’s incorporation

EVOLUTION

Still incipient, the first activities of the association were carried out in a room of Constran installations, space borrowed by Jader. Meetings were also carried out in the Senzalinha Bar, that is still working in Panamericana Square, in the city of São Paulo. Such meetings were a kind of symposium, where fried chicken, beer, Elma Chips snacks and Teacher’s Brazil-bottled scotch were served, within the limits established by the low allowance available. Some months later, the useful exchange of information created the need of a vehicle of information and, in 1989, the M&T magazine was born, an editorial contribution of the Board of Directors told in the chapter that starts on page 24. After the integration of contractors’ professionals, Sobratema started to receive executives of equipment manufacturers. This process was emphasized at the start of the government of Fernando Collor de Mello, the first civil president elected after the dictatorship period, whose initial government proposal emphasized market opening. For Sobratema, this fact represented the possibility of aggregation of new associates, allowing that equipment users could enlarge the level of discussion about the supply of machines, parts and services. Decisions that were based on the relationship of each equipment manager with manufacturer’s dealers got a way of technical and analytical comparison, rationalizing the business to business relationship. Work rose significantly when Jader invited a universe of approximately 2500 contacts—contractors, manufacturers and part suppliers—to join Sobratema. The result was the

Hamaoka and Costábile: technical and analytic comparison

entrance of a group of professionals that represented several steps of the supply chain, including suppliers of tires, hoses, hydraulic systems, fluids and other components. “The admission of component suppliers allowed, for example, discussions about resource management in maintenance field”, explains the executive. “When we brought them for a cycle of discussions, we passed to discuss quality of products in other level. Thus, this environment of change of ideas allowed us to discuss several factors that improved components and affected all people involved.” The action described by Jader at-

Gilberto Leal Costa: technical information

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SOBRATEMA 25 YEARS tracted other professionals from contractors, including companies such as Queiroz Galvão and OAS. As result, the directing group of Sobratema included more representatives of manufacturers such as Case, Fiat Allis, Caterpillar and Dynapac. Orlando Beck, at that time working in Tamrock (brand that belongs currently to Sandvik), was part of this group. Together with Juan Manuel Altstadt, he was the first manufacturer’s representative that came to the group. “We promoted speeches and courses about maintenance subjects”, he remembers. “With the market shut for importations, we just spoke about advanced technologies used overseas.”

STRENGTHENING

The scenario had a change with the political opening. According to Beck, the years of 1991 and 1992 were marked by a change in the attitude of Brazilian equipment manufacturers. Differently of the previous pe-

riod—when players with local plants had benefits—imported technologies with reduced taxes become economically more attractive. Besides that, constructing and mining companies knew the productivity brought by the innovative technologies and soon started to use imported solutions. “Many manufacturers closed their local plants and became equipment importers, establishing distribution and aftersales networks to attend field demands”, sums up Beck, showing the examples of Ingersoll Rand and Tamrock. The effects of these measures in the market were immediate. Importations had grown up, contractors’ fleet was renewed and productivity metrics increased their importance in users’ cost records. Associated since the first call for individuals, Silvimar Fernandes Reis was also associated by the contractor where she went to work later. According to him, the area of equipment

Work of the entity was important for the professionalization of the industry

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strengthened in the new scenario and, at the same time, was professionalized due to the action of Sobratema. “With the market opening of the Collor government, the actions of the association got more muscles, reaching a technical level that could be compared with the highest levels in the world”, points out him.

LABOR

All associates of Sobratema at that time agree that the possibility of importing technologies was a water divider for the industry. But this process had also collateral effects, such as the reduction of labor available, a bottleneck that remains till the current days in national market. Besides that, without local plants the knowledge of the technologies used in the field was lost. And to make things more difficult, Brazil did not have great works in course, limiting the employment capacity of engineers. As a result, many engineers recen-


MARCELO VIGNERON

Board of directors in an event in 2011: growing expansion of construction business

tly graduated went to the financial area or to other kinds of business where they could apply their skills in calculation and project development. As many of us may remember, this was the period of “the engineer that became juice”, a well-known juice store in the city of São Paulo, opened by an unemployed engineer. At the end of the nineties, the lack of qualified labor was a reality pointed before by the mentors of Sobratema. Motivated by this context, the program Ferramenta (Tool) was born as a way to attract engineering students and show them the civil construction in practice. “We scheduled speeches in the universities and we took the students to know worksites”, remembers Beck. “We took 15 students to know European engineering companies. For most of them, this was the first international trip and the first opportunity to be in contact with the

most advanced construction technologies available in the world.” Operational leader of this program, he still keeps original documents such as the presentation folder, named “Ferramenta: a supporting program for the students of technical areas”. The text highlighted its purpose: “to coordinate activities of integration school/ student/company in a way to make easy to students of technical areas the access to the tools needed for their insertion in the work market; the starting point for a possibly successful career”. The intention was fruitful. In July 29, 1999, the Fundação Armando Álvares Penteado, through its School of Engineering (Fefaap), sent to the Ferramenta a document proposing its support to these initiatives. One of the highlights was the creation of a contest that would award projects

of technologies to be used in construction and mining. “Program Ferramenta is one of the best ideas that we know to join interests of companies, students and engineering schools”, said the document signed by the vice-director of Fefaap at that time, Felix Saverio Majorana. The history of Sobratema went by with other programs that, as well as Ferramenta, had the purpose of spreading engineering knowledge. Recently, this mission surpassed activities related to equipment management and maintenance to reach all the universe of civil construction and mining, as we will tell in the chapter that begins on page 18. But this happened gradually, in a movement always turned to the exchange of knowledge that started in that spring of 1988.

Source:

Sobratema: www.sobratema.org.br

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SOBRATEMA 25 YEARS

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MARCELO VIGNERON

Highlight in the world

construction agenda B

Carrying out some of the largest exhibitions of the construction and mining industry and organizing successful business missions, Sobratema consolidates its international position etween September 16 and 20, 1995, Sobratema carried out the first “M&T Expo” exhibition, in the Bienal Pavilion of Exhibitions, located in the city of São Paulo. Under the technical name of First Maintenance, Equipment and Applied Technology Exhibition, the event joined about a hundred exhibitors that were spread over an area of 7,300 square meters and that were seen by 7,500 visitors. Since its origin, this exhibition marked an important position in the equipment market, opening a new stage of development in the history of the Association. President of Sobratema at that time, Carlos Fugazzola Pimenta, remembers the birth scenario of the exhibition. “We were living the government of Fernando Henrique Cardoso that gave impulse to the development of Brazilian infrastructure with huge works carried out by joint ventures of contractors”, says him. For Pimenta, M&T Expo found a way to capture that moment of resurrection, getting quickly international projection and allowing the development of new projects. Working as an integrating vector, the exhibition enhanced the relationship with its associates and generated sales of about R$ 3 million, value that Sobratema estimated to triple in the period immediately after the event. Looking back, the executive remarks that this figure may be quite low if compared to current values, but in that scenario of retaking of infrastructure investments, with national currency

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SOBRATEMA 25 YEARS M&T ARCHIVE

valorized in relation to the dollar, the event became an unquestionable case of success.

GROWING

To prove that such success was not just a rhetorical feature, it is enough to detail the unfolding of this first edition. Carried out two years later, the 2nd M&T Expo became too large for the charming but restricted space of the Bienal Pavilion, as tells Hugo José Ribas Branco, commercial director of Sobratema. “The space had no condition to receive heavy machines such as a 50-ton hydraulic excavator with a three cubic meter bucket, positioned—in the first exhibition—after a lot of maneuvers much more difficult than those performed by the equipment in the field”, he says. “Due to such problems, we moved to the Expo Center Norte, where the exhibition was supported by several government organisms and by entities such as National Bank of Development (BNDES), Brazilian Association of Machine and Equipment Industry (Abimaq) and

M&T Expo (image of 2009 edition) followed the rebirth of national industry of construction

Engineering Institute (IEE)”. The number of exhibitors and visitors in the second edition was the triple of the first, reaching 302 exhibitors and 20,000 visitors. As result, sales generated were of about US$ 300 million, corresponding to a hundred times the value generated in the first edition. With the country still marked by

economic stability, the second M&T Expo was addressed by Sobratema’s president in an editorial of M&T magazine: “With a wide program of concessions and privatizations in course, the State shows political maturity and is changing slowly its culture , leaving the development of works to take care of their planning” wrote Pimenta. “It is therefore in this scenario that

Programs consolidate the vocation for debates

20

mity—aligned to the huge goals of quality of the industry— were debated. The Sobratema Workshop started in 1989 to spread knowledge and promote the technical development of professionals. Taking care of subjects of technical, productive and managerial content, this event had more than 40 editions, where about 6000 professionals took part. M&T ARCHIVE

As part of its mission of integrating construction industry, Sobratema develops other programs that stimulate debate and exchange of information such as meetings, seminars and congresses. Among the most long-lived, the Elacom – Latin American Meeting of Construction and Mining, for example, was carried out together with M&T Expo of 2006 and 2009, changing its name to Sobratema Congress since the exhibition of 2011. A total of more than 5000 professionals participated of their national conferences about the most relevant subjects for construction and mining industry. In the same way, the Construction Congress—carried out together with Construction Expo exhibition—represents a precious opportunity of diffusion of information and of exchange of experiences between professionals, representatives and companies that work in the area of edification and infrastructure works. In the last edition, subjects such as technologic development, sustainability, safety and confor-

Events improve professional development of the industry


MARCELO VIGNERON

we are also seeing the growth of our entity, Sobratema, and we will continue to search our goals in spreading new knowledge and technologies applied to construction and equipment.�

CONSOLIDATION

Events encourage professional development

M&T ARCHIVE

The number of visitors increased at each edition of M&T Expo, in such a way that in 1999, after the end of the third exhibition, the space available in the Expo Center Norte was not enough again for the event, what leaded the entity to choose the Imigrantes Exhibition Center to carry out the next edition. Then the editions of 2001 and 2003 consolidated M&T Expo as a definitive entrance door for Latin American players, what became clear with the participation of international entities and the creation of new international pavilions, unprecedented till that time. In 2006, redeeming the entity’s vocation for the debate, the exhibition passed to offer also a congress area.

Sequence of posters and covers shows the evolution of the program: entrance door for international players and reference for professionals

21


The Elacom – Latin American Meeting of Construction and Mining was turned to the professionals and companies that used equipment and to the whole universe of parts, components, services and aggregates of construction engineering. “In this edition, the exhibition received 34,000 visitors and the sum of sales that occurred during the event reached R$ 700 million”, remembers Ribas, pointing also that—after that edition—the event passed to be carried out each three years, following the trend of the largest international events of the construction industry.

JUMP

In 2009, M&T Expo was a factor of trust improvement for the Brazilian sector of infrastructure works, which was then coming into the highest growth of the whole history, as shown by market numbers. With the participation of 65 countries and 436 exhibitors, this edition received more than 41,300 visitors, 21 percent more than the former event and got the best results achieved by the exhibition area of Sobratema. But there was more to come. In 2012, Sobratema had a substantial increase as organizer of exhibitions for construction and mining industry, carrying out a historical edition of M&T Expo. The eighth International Exhibition of Construction Equipment and the sixth International Exhibition of Mining Equipment transcended all expectations when received 54,500 visitors of all regions of the country and of 71 foreign countries. In an area of 62,057 square meters, more than one thousand of brands of 494 exhibitors were shown, in a total of 3,500 machines. A real construction show!

22

MARCELO VIGNERON

SOBRATEMA 25 YEARS

Yearly party celebrates accomplishments Carried out every end of year, the fraternization party is an event that became a tradition in the area. Carried out the last 18 years, the fraternization gathers about five hundred people per edition, most of them associates of Sobratema that come from all regions of the country. Always with a thematic approach, the party celebrates the accomplishments of the year offering costume ball, musical groups, trip ballots and gifts offered by the sponsor companies.

AGENDA

The agenda of huge Sobratema exhibitions was then complete. In 2011, the Association carried out a test edition of its two new exhibitions: M&T Peças & Serviços (Parts and Services) and Construction Expo, which were created to include distinct market areas that were traditionally joined in M&T Expo. 26,000 persons came to this shared event, which joined 360 exhibitors. Maintaining its three-year periods—as the largest exhibitions around the world—Sobratema passed to carry out a different event each year and in 2013 closed the cycle of these initiatives carrying out the 2nd Construction Expo, now independent and turned to technology, processes, materials and services for construction. The event gathered 332 exhibitors from Brazil and other 15 countries that presented the highest technologies currently available to optimize

worksites. Construction Expo also established a remarkable position receiving support of class entities—135 from Brazil and 15 from foreign countries—and establishing a new concept of exhibition based on seven thematic areas. During the next two years, Sobratema will carry out the 2nd M&T Peças & Serviços (2014) and the 9th M&T Expo (2015).

INTERNATIONALIZATION

Working as an organizer of huge exhibitions, Sobratema already has an active participation in the world agenda of construction and mining since the first editions of M&T Expo, stimulating with these events a productive and informative interchange between the five continents. Such process was initiated with an approach towards the similar entities over the world. Responsible by the international area, vice-president Jonny Altstadt was chosen to present M&T


M&T ARCHIVE

Internationalization placed Sobratema among main entities of construction business and off-road equipment in the world

Expo in foreign countries. “I made a trip to Italy, then to France, Spain and Germany, where I introduced the Association and all its products”, he says. “And the reception was immediate and unanimous, placing Sobratema among the main entities of off-road equipment in the world.” Since then, the international activity—established mainly through the program Missões Empresariais (Business Missions)—is allowing data sharing in statistic studies about trends in development and use of equipment. A remarkable case was the presentation of Brazilian equipment industry during the congress of CECE (Committee for European Construction Equipment), whose most recent edition was carried out in Berlin, in October, 2012. Representing Sobratema in the event, Altstadt participated of the economic forum “Making it in Europe, Expanding to New Markets”, that

included a debate with delegates of countries such as United States, China, Russia, India and Australia. During the event, the Brazilian delegate presented an overview of Brazilian market of construction equipment till 2014.

RELATIONSHIP

Besides participating in important events of the global industry of equipment, Sobratema also maintains a strategic relationship with main associations that represent these professionals in Brazil and foreign countries. According to Arlene Vieira, director of International Relationships, from these partnerships—established in national and international level—the entity gives support to the integration of the whole chain of construction industry, organizing groups to visit the main international events of the area, such as Bauma, Conexpo Con Agg, Bauma China, Bices, Intermat, Samo-

ter, Smopyc and WOC, that open to Brazilian professionals opportunities of networking, new businesses and direct contact with new technologies. Since 1995, the Association organized 33 missions, including 3254 professionals of the whole country. Considered the largest event of the construction industry in the world, the German exhibition Bauma (International Exhibition of Machines, Materials, Vehicles and Equipment for Mining, Construction and Works) received in 2007 the largest delegation already taken overseas by a Brazilian professional entity, including 628 visitors of high decisional and professional level.

Sources:

Construction Congress: www.constructioncongresso.com.br Construction Expo: www.constructionexpo.com.br M&T Expo: www.mtexpo.com.br M&T Parts & Services: www.mtexpops.com.br Missions: www.sobratema.org.br/MissoesEmpresariais Sobratema Congress: www.sobratemacongresso.com.br Sobratema Workshop: www.sobratemaworkshop.com.br

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M&T ARCHIVE

SOBRATEMA 25 YEARS

Always focused on information

Besides M&T and Grandes Construçþes magazines, vehicles such as Internet sites, books, guidebooks, researches and forums compose the set of programs offered by Sobratema, all of them turned to communication and democratization of technical data. 24


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According to the current president of the Association, Afonso Mamede, M&T magazine was a pioneer program to increase the conceptual tripod of Sobratema: exchange of information, technologic knowledge and networking. “After M&T magazine, other vehicles and programs were created, such as the exhibitions M&T Expo, Construction Expo and M&T Peças & Serviços, Instituto Opus, Grandes Construções magazine and the Workshops”, points him. “This shows that our prosperity depends on the continuous focus in this tripod, and that communication media are fundamental to structure and spread it.” Carlos Fugazzola Pimenta remembers the start of this publication and the pioneering spirit that was developed at that time in the entity. “Today, I look back and I am proud of the magazine, that did not have any edition out of circulation since its first issue”, he says. “Since the beginning of the entity, it was the main media of communica-

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M&T ARCHIVE

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Issued continuously since 1989, M&T magazine was the pioneering program that enhanced the conceptual tripod of Sobratema, focusing information, technology and market

M&T MAGAZINE

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M&T REVISTA

few months after its foundation, Sobratema noticed that the intense exchange of experiences that started in its conception demanded a more comprehensive communication media. Then—in July, 1989—the first issue of Manutenção & Tecnologia (Maintenance and Technology) magazine—that soon started to be known as M&T— was printed under the technical direction of Jader Fraga dos Santos, administrative direction of Maria Teodora Garcia, advertising management of Nelson Costábile and participation of all founders of Sobratema that were listed in the Editing Council. With 24 pages and 12 advertisers in its first edition, the magazine came out to improve the communication actions of the entity that years later would have repercussion overseas.

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tion with the associates and with the whole market of construction and mining equipment.” The executive committee of the Council was established by the Directive Board, which designated Cláudio Afonso Schmidt, Paulo Oscar Auler Neto, Silvimar Fernandes Reis, Permínio Alves Maia de Amorim Neto and Norwil Veloso. As a communication tool, M&T magazine was issued each two months through 18 years. In 2007—starting from the edition 99—it became issued monthly. “We intended to publish it this way and we were successful after ensuring a production increase with freelance journalists and a new editor”, emphasizes Paulo Oscar Auler Neto, vice-president of Sobratema and member of the Editing Council of M&T. “In a second step, we adjusted the circulation schedule to put it in the hands of our readers in the first half of the editing month.” The magazine passed recently by a large graphic and editorial rebuilding. Besides a more dynamic

25


layout, new sections, such as A Era das Máquinas (Machine Era), with historical texts about the evolution of off-road equipment, and Compactos & Ferramentas (Compacts and Tools), a supplement about tools and portable solutions were created. “Compactos & Ferramentas is a part of the magazine that has its own life and that—according to its editorial and commercial performance—tends to become an independent magazine”, says Auler Neto. The editorial rebuilding was based on a survey carried out with readers and advertisers in 2012. According to Márcia Boscarato, entity’s director of communication and marketing, the survey indicated that M&T did not need a concept revolution but just an evolution. “Besides the new columns, we enlarged the covering subjects to agriculture, where many machines of the Yellow Line are also working”, says her. The content of both magazines— that already had digital versions and newsletters—was made available for

GRANDES CONSTRUÇÕES

SOBRATEMA 25 YEARS

Grandes Construções magazine came to show the new dimension reached by construction industry in the country

smartphones and tablets, putting these programs aligned with new trends of on-line communication. Near to also complete 25 years, M&T magazine circulates in Brazil and Latin America, containing matters in Portuguese and abstracts in Spanish. Each

edition has 13,000 copies, quantity audited by the Instituto Verificador de Circulação (IVC). “This commemorative edition also marks the successful path of the magazine when it brings the history of 25 years of Sobratema to its own pages”, highlights Márcia.

New identity reflects integration

In 2012 the Association carried out a strategic survey that had shown that its DNA of equipment was widely extrapolated. “We made a judicious evaluation during ten months analyzing each program to find out how Sobratema should be positioned in the market”, explains Márcia Boscarato, director of communication and marketing. “At this point we noticed the need to effectively translate this expansion and new way of acting to the community of construction and mining, what leaded us to change the name of the entity to Associação Brasileira de Tecnologia para Construção e Mineração (Brazilian Association of technology for Construction and Mining). Besides this updated name, Sobratema also gained a new visual identity. In the new logo, the letter S in white sends to a road and represents large Brazilian projects in infrastructure. In the other elements, red means technology and gray means concrete, showing that the entity is present in all stages of the work.

26

The change of the logo, passing by commemorative versions: comprehension


M&T ARCHIVE

Communication vehicles spread the mission of Sobratema: integration of several aspects of action in the industry

GRANDES CONSTRUÇÕES

As time went by, the good receptivity of M&T confirmed the vocation of Sobratema as an editing house, what stimulated the creation of other products in that line along its path. The main event in the area of specialized journalism was the creation of Grandes Construções magazine. Its first edition was issued in November, 2009, when Brazil surprised the world quickly recovering from the world financial crisis started by American real estate market. At that time, Brazil was the best opportunity and had the expertise of someone that survived to multiple and subsequent economic turbulences during former decades. As one of the largest generators of employment and income, the construction industry had a strong and active participation in this process—together with consumer goo-

ds and automotive industries—supported by a series of stimulating measures issued by the Federal Government. It was a moment “never seen before in this country”, when the construction industry included more than 205,000 companies in the whole nation and needed a new form of communication. “Due to these and other factors, Brazilian construction and engineering were—since a long time—needing a vehicle of information that might show with fidelity the dimension reached by the sector, highlighting its importance in the economic context of the country and having an editorial line anchored in good practices of journalism: exemption, impartiality, commitment with truth, updating of information, deep analyses and critical behavior”, remarked the editorial of the first issue of Grandes Construções, signed by Afonso Mamede, president of Sobratema. The creation of this magazine not

only gave a new vehicle for the construction business, but also positioned Sobratema as an entity involved with that production chain. “Grandes Construções was a water divider, showing clearly that the association was now in the worksite showing not only heavy equipment technologies but also all aspects that could turn construction processes more efficient and profitable”, defines Auler Neto. The new magazine was the second printed magazine of Sobratema, that already was also publishing technical books (see Box on page 28) and was preparing a way to spread notices through the Internet using the portals of Grandes Construções itself and of M&T, its elder sister. Grandes Construções got very soon a strong publishing volume and a large number of advertisers based on its editorial content—that included constructive features, engineering

27


SOBRATEMA 25 YEARS trends and design solutions for the areas of infrastructure and civil construction. But the technical character by which Sobratema is acknowledged also was present in the publication, what leaded to the composition of a specific Editing Committee. “The intention was to establish a format with directors and vice-presidents of Sobratema, but we needed to include professionals that were well-known in construction and did not necessarily work with heavy equipment. This allowed us to enlarge options to

Technical literature

architecture, concrete, steel, etc.”, explains Auler Neto. For Hugo José Ribas Branco, commercial director of Sobratema, the publishing of Grandes Construções—that maintained the same Editing Council of M&T—ensured a definitive evolution of the entity towards the integration of the industry, a movement that would be followed in the next two years by the 1st Sobratema Forum (2010), the creation of the web TV channel Construção Hoje Notícias (CHN, that started in 2011) and Construction Expo exhibi-

INFRASTRUCTURE FORUM

Carried out in 2010 in the installations of Fecomércio, in the city of São Paulo, the first Sobratema Forum showed the main investments in the segments of infrastructure and industry foreseen for Brazil. At that moment, a universe of nine thousand works was

This work describes in its 280 pages the main features of equipment management compared to industrial maintenance, a not usual approach in technical literature. The publishing house also sold the book Manutenção e Operação de Equipamentos Móveis (Maintenance and Operation of Mobile Equipment), written by the engineer José Eduardo Paccola, director of ZDP Consultoria. In its 271 pages, the reader may find the concepts and experiences acquired by the author in the operation and use of mobile equipment along his career. In 2012, the most recent technical publication of Sobratema , the book Conversando com a Máquina (Talking with the Machine)—written by the Director of Equipment and Supply of Galvão Engenharia and member of the Editing Council of M&T magazine, Silvimar Fernandes Reis—was issued. In its 198 pages, this book helps the reader to identify wear processes and prescribes diagnostic, proactive, preventive and corrective maintenance actions. M&T ARCHIVE

In these 25 years, the team of specialists associated to Sobratema has grown and now gathers the best mechanical engineers of Brazil, may be of the world. With field experience and theoretical background, some of these professionals had shown the capacity to explain their knowledge in a printed way. In 2007, the engineer Ivan Montenegro gave the first step when suggested to publish his writings in the shape of a book. This fact started a new program, the establishment of a publishing house for technical books. With 159 pages, his book Excelência Operacional (Operational Excellence) presents step by step the procedures that have to be carried out by fleet managers to achieve best results in their activity. Then the book Gerenciamento e Manutenção de Equipamentos Móveis (Maintenance and Management of Mobile Equipment) written by Norwil Veloso—member of the Editing Council of M&T magazine—was issued in 2009.

tion, whose first edition was carried out together with M&T Peças e Serviços in 2011 (see chapter starting on page 18).

Technical literature shows experience of professionals in the areas of mechanical engineering and equipment management

28


M&T ARCHIVE

M&T ARCHIVE

mapped, showing a preview of R$ 1.3 trillion in investments between 2011 and 2016. Presented in the Pesquisa Principais Investimentos em Infraestrutura (Main Infrastructure Investment Survey) carried out by Sobratema during that year, the gathered data showed the force of the entity as a catalyst of relevant studies, such as the Study of Brazilian Equipment Market, issued since 2007, and the Yearbook—currently called Sobratema Equipment Guide (see more details on page 31). In 2009, as the vice-president at that time, Mario Humberto Marques, remembers, Sobratema was seen as an essentially technical entity. “But this classification was dissociated from the actions carried out towards construction and mining industry at that time”, says him. Directors were working in this new approach but its repercussion was still limited to the internal groups of Sobratema. “There was a need to show this new identity to the market, what was made through a more effi-

Events such as the Infrastructure Forum show the strength of Sobratema in catalyzing relevant analyses about complex subjects

cient divulgation in the press and a closer contact with other entities of the segment”, remembers Marques.

MARKET STUDY

However, the capacity of Sobratema to analyze complex data—even internal, as reported above to demarcate the new phase of the association—started

Nicholson: mix of journalism and economy makes feasible the market study

with the first Study of the Brazilian Market of Construction Equipment, carried out by the companies Criactive and Exit8 and presented in 2007. “At that time, there were no consolidated and reliable data that could allow the companies to develop a market planning”, says Marques. With this report, Sobratema gave a substantive jump of quality offering to the equipment manufacturers projections that would allow them to know quantity and the characteristics of machines sold in the country, technologic trends, market perspectives and other strategic information. Consultant of Sobratema, the British journalist Brian Nicholson is the responsible by carry out this survey every year since its first edition. Each survey presents also an economic evaluation developed by the Professor Rubens Sawaya, of Insight Consultoria Econômica. “I am a partner of Sobratema since 2003, working in the version of presentations in foreign languages, says Nicholson. “When I was invited to carry out the market study, I promptly accepted.” Nicholson is economist by graduation but became a professional

29


SOBRATEMA 25 YEARS Interaction via social networks

M&T ARCHIVE

In a way to be even closer to its public, Sobratema shares relevant information with the professionals of construction, mining and agriculture through social networks. Besides its portal and blog, the entity is present in tools such as Facebook, LinkedIn, Twitter, Instagram, YouTube and Flickr.

INVESTMENT RESEARCH The quality of data about construction machine commerce in Brazil encouraged Sobratema to face new chal-

M&T ARCHIVE

of journalism after experiments in newspapers issued in Brazil in English language. This mix between journalism and economy was one of the features that allow the consultant to collect and analyze market data with the technical and detailing level required by Sobratema. This year the entity will publish the sixth edition of the study, with projections till 2018. In the former survey, carried out in 2012, the country bought 29,700 machines, a total 3 percent below that that of 2011. For this year, the expectation is of a growth of 13 percent over this volume, reaching a historic sales mark of 33,500 construction machines. In 2012, Sobratema also published the survey Brazilian Fleet in Activity that mapped the universe of equipment in the whole country to draw a map of reference that complements that of the referred Market Study”.

Formerly called Brazilian Yearbook of Construction Equipment, the Sobratema Equipment Guide synthetizes the comprehensive proposal of products turned to the construction business

30

lenges in this area. For the entity, this was the moment to know how construction works were distributed in the country and to offer to the market the possibility of developing plans about them. This resulted in the first survey Main Brazilian Investments in Infrastructure, presented in the Sobratema Forum Cities, in 2010. “This was the first time that the market received consolidated information about works carried out on the several sectors of national infrastructure, indicating the amount to be invested by public and private initiative during the next five years”, highlights Marques. The editorial of issue 151 of M&T has shown the good expectations of the market at that time: “Data presented by Mário Humberto Marques, vice-president of the Association had shown that we have R$ 1.48 trillion of investments for next five years, divided in eight different areas of infrastructure. In fact, this is the highest expectation already lived by Brazilian construction professionals together


Expansion of programs helped to complement the technical bias performance of Sobratema

with the national population, that will take profit of good and modern structures that go from basic sanitation to sophisticated transport systems, such as the High Speed Train, if it actually comes to be built.” The Research of Main Brazilian Investments in Infrastructure is now being carried out each year. The issue of 2013 will be the third to be published, mapping 11,500 works that are or will be carried out till 2017. This set of works corresponds to an investment of R$ 1.68 trillion and prove that Brazil is still living the virtuous cycle detected and presented by Sobratema in 2010.

EQUIPMENT GUIDE

During its 25 years of life, Sobratema always maintained a strong

conviction that— even expanding itself to attend the whole construction business area—its technical features would not be loosen. In fact—at the entity’s point of view—these two worlds are complementary and may be mapped and intersected. The rebuilding of M&T magazine proves that the technological approach on equipment continues to be a first-order subject for the Association, as well as the Sobratema Equipment Guide—formerly called Brazilian Yearbook of Construction Equipment— synthesizes the comprehensive proposal of its products. Reshaped to present different classes of machines, the current edition will support the buying decisions of equipment managers between 2012 and 2014. This reference work inclu-

des 1674 machines of 108 different brands, grouped in 35 families. With such a wide approach, the Guide lists practically all equipment models in the areas of excavation, loading, transport, paving, concrete and materials handling that are available for sale in the country. In the last edition, manufacturer’s representation increased 18.6 percent if compared with the previous year and new families, such as tower cranes, shotcrete pumps and dumpers were added.

Sources:

CHN Channel: www.canalchn.com.br Equipment Guide: www.guiasobratema.org.br Grandes Construções Magazine: www.grandesconstrucoes.com.br Investment Research: www.sobratema.org.br/Pesquisa Market Study: www.sobratema.org.br/EstudoSobratema M&T Magazine: www.revistamt.com.br Publishing House: www.sobratema.org.br/SobratemaEditora Sobratema: www.sobratema.org.br

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ODEBRECHT

SOBRATEMA 25 YEARS

Productivity and safety in worksites

Founded in 2001, Instituto Opus – the qualifying program of Sobratema – has already graduated almost six thousand operators in the whole country, increasing safety and improving the correct use of construction equipment 32

I

n 2001, more accurately in February 5, Sobratema started its first program completely turned to the qualification of construction equipment operators. “Our main goal with this program—that is now presented to the public—is to build a link before the low-level knowledge of our equipment professionals and the huge availability of modern technologies existing and to be created by human intellect and his computers”, said Afonso Mamede—the President of Sobratema—in the inauguration speech of the Instituto Opus. At that time, operating safety was already a quite spread subject in the world market of off-road equipment, with several programs established to qualify professionals. Only in the United States, 552 accidents with cranes occurred between 1995 and 1999, with a total loss of US$ 13.8 million. In Brazil—that at that time had a fleet ten times lower than the American fleet—54 fatal ac-


Created in 2005, the program Equipment Hourly Cost gives a reference table for fleets and managers, customizing the calculation in accordance with user’s needs. Variables considered include property, maintenance, fuel/lubricants, crawler undercarriage and operation of 113 different models of machines. Program Equipment Standardization supports the identification of non-conformities based on ABNT, Conama and Fundacentro standards and resolutions. 17 manuals were issued till this occasion. cidents were reported in that period, resulting in the same rate. Studies carried out at that time also showed that only 6 percent of these accidents were caused by mechanical failure. The remaining 94 percent were caused by operator’s inefficiency, planning failure and/or lack of supervision of foremen and managers.

TRAINING

In this scenario, engineer Carlos Gabos made a trip through Canada looking for a program content of training courses for equipment ope-

JOÃO RAPOSO

Fleet management

Main courses carried out by Instituto Opus Technical evaluation of operation

Operator of overhead and gantry cranes

Disclosing NR-35

Operator of mobile crane

Maintenance and management

Operator of tower crane

Fleet management

Multitask Operator

Tire management

Operator of articulated crane

Aerial platforms

Operator of yellow-line machines

Rigger

Operator of small machines

Rigging Supervisor

Operator of concrete pumps

Signaler/Load Tier

*Includes graduation, updating and certifying

rators that could be carried out in Brazil. Then the Instituto Opus started its activities with the “mission to promote and contribute for a more safe and efficient operation of equipment through a modern training program whose credibility will be result of contents that fit the needs of the M&T ARCHIVE

Training Center carried out more than 400 courses in the country

market”, as told in the text that described the mission of the new qualifying center. First groups, including 174 students graduated in the operation of heavy equipment such as mobile cranes, crawler tractors, hydraulic excavators, tower cranes, backhoes and motor graders, as well as rigging supervisors, were attended still in 2001. “Along the years, the number of graduated people was always growing”, says Wilson Mello, current director of Instituto Opus. “In 2012 we had a total of 1099 graduated students, maintaining always a projection of growing for the next years.”

INAUGURATION

Mello—that entered in the program in 2005—has an interesting report of curiosities about his history. Enthusiast of the progress of the students— whose careers were started by Opus

33


SOBRATEMA 25 YEARS Check the evolution of the number of graduations per year

use of operating simulators—in partnership with Tracbel—for example is a direct result of this association, as announced during the Construction Expo 2013 and noticed by M&T magazine in its edition of July of the current year. The most recent partnership was signed with Schwing-Stetter to carry out the 24-hour course “Qualifying of Concrete Pump Operators”. Students must have basic school learning and Driver’s License Class INSTITUTO OPUS

training—the director keeps documents that show the development of the institute, including the schedule of the inauguration event, with full programming from 10h30 to 14h15. In the opening of that event, the Institute made clear its purpose. At this time, Carlos Gabos carried out a sample practical class for crane operators and detailed the teaching structure of the Instituto Opus. José Aníbal, Secretary of Science, Technology and Economic Development of the State of São Paulo presented a speech and Roserley Neubauer, Secretary of Education of the same State also took part in the event, that was ended with a fraternization cocktail.

ACTION

In its 12 years of operation, the Instituto Opus carried out more than 400 courses, graduating almost six thousand operators that work in almost four hundred companies. During this period, the Institute also carried out courses in foreign countries, such as Libya, Venezuela and Mozambique. In 2013, another important step in its mission of joining safety and productivity was accomplished by the program when it was associated—for the first time—to manufacturers and dealers with nationwide action to format new courses. The

34

Training is complemented with practical lessons

D or E. Program content covers safety equipment used in operation, types of pumps available, operating principles, pump cleaning after use, care in positioning outriggers, procedures when operating near power lines, care with piping and other related subjects.

Sources:

Hourly Cost: www.sobratema.org.br/CustoHorario Instituto Opus: www.sobratema.org.br/Opus Sobratema: www.sobratema.org.br Standardization Manuals: www.sobratema.org.br/Normalizacao


Regional directors enhance

representation

I

Through directorships located in strategic points of Brazilian territory, Sobratema spreads throughout the whole country its actions of encouragement of the construction and mining industry

n each of the 27 states of the Federation, working cultures are distinct and large distances are impeditive to ensure an efficient and standardized action of several companies from North to South. Heavy rains that fall in the North demand work planning and scheduling completely different of those carried out in the arid regions of the Northwest. Soil treatment used in southern roads—to give another example—is completely different of that used to attend the needs of central roads. Such differences—that are normal in a country with continental dimensions such as Brazil—lead to a non-controlled need of local acting, developed by Sobratema through its Board of Regional Directors. Read more about this branch of the Association, that is becoming stronger in the last years.

PROXIMITY

One of the first directors of the entity, José Luiz Vicentini is Supply and Equipment Manager of Terrabrás and is headquartered in the city of Salvador, from where he leads the representation of Sobratema in the states of Bahia and Sergipe. Remembering the time of consolidation of the entity in these

RR

AP

AM

MA

PA

CE PI

PE

AC TO

RO

BA

MT

RN

SE

DF GO

MG

MS

ES SP

The map highlights the places where Regional Directorships are already installed

RJ

PR SC RS

states, this engineer tells that the first meetings were carried out in the associated contractors. With the start of M&T Expo exhibition and of the first technical and company Missions, the Association got nationwide renown that also allowed the regional office to grow and to install its own headquarters. “At that time, all programs of the entity entered in a growing process”, points him. “If we had only 50 persons in the first tech-

PB

nical missions, we now have more than 600 in each event.” For Vicentini, the growth of Sobratema during the last years was a complete surprise for construction industry. The entity came from a name just linked to the image of M&T (exhibition and maga-

35

AL


SOBRATEMA 25 YEARS

Entity is coming closer of local companies, promoting yearly events to discuss statistics and trends of heavy equipment market

zine) to get visibility through its other programs such as Instituto Opus, Market Studies and others. For him, the increase in the num-

ber of associates and workers and in the investment in events for the industry made Sobratema similar to a real corporation. “We made

Sobratema is increasing the number of regional directors

After 25 years of activity, Sobratema is continuously working to increase its presence in the Brazilian territory. Currently, there are seven regional directors, as shown below:

ESTADOS

DIRETOR

CE / PI / RN

José Demes Diógenes (Empresa Industrial Técnica)

RJ / ES

Gervásio Edson Magno (Construtora Queiroz Galvão)

PE / PB

José Érico Eloi Dantas (Construtora Odebrecht)

BA / SE

José Luiz Vicentini (Terrabrás Terraplenagens do Brasil)

RS / SC

Rui Toniolo (Toniolo, Busnello)

PR

Luiz Carlos de Andrade Furtado (CR Almeida)

MG

Ameríco Renê Giannetti Neto (Construtora Barbosa Mello)

36

a jump. Now we have three well-known exhibitions and several programs of qualification for the professionals of the area.”

INTERLOCUTION

With its activities concentrated in the city of Belo Horizonte, the entity is present in the state of Minas Gerais since its foundation in 1988. Since then, the Regional Directorship propagates the actions of the entity to the local construction and mining companies sharing information and opinions among the associates to map the needs of local heavy equipment market. The directorship of Sobratema in the state is currently in charge of


M&T ARCHIVE

engineer Ameríco Renê Giannetti Neto, director of Construtora Barbosa Mello. Talking about the past, this executive remembers that he took part in the Commission for Equipment in the Syndicate of Heavy Construction of the State of Minas Gerais (Sicepot/MG) when he was invited for this function in Sobratema. “I was invited in 2010, when the president was Mario Humberto Marques”, says him. “At that time and still now we change information with Sobratema and help to propagate and spread the entity through the region.” During the first years acting in the state, the engineer found some difficulties because not all local contractors knew Sobratema. The approa-

ches were made arm-to-arm or even by phone, in a non-stop activity of information spreading where him and his team established interlocution with the companies to show the advantages offered by Sobratema to its associates.

DIVULGATION

Regional director for the states of Ceará, Piauí and Rio Grande do Norte, José Demes Diógenes leads the representing actions of Sobratema from the city of Fortaleza (CE), where he also works as equipment superintendent of Empresa Industrial Técnica (EIT). The director develops a non-stop activity of divulgation of the entity in these three states, even establishing

direct interlocution with the companies to show the advantages offered by Sobratema to its associates. According to him, the work of regionalization has to be one of the most important focuses, since the Association is now very strong in large urban centers but there is a long way to travel to improve its influence in other parts of the country. “Sobratema reached a huge dimension but it is still concentrated in the largest capitals”, says Diógenes. As an acting plan, the executive proposes to intensify communication works with the market. “I believe that we have to increase the development of the local market making a high divulgation of the activities of Sobratema and of its importance for the

37


SOBRATEMA 25 YEARS MARCELO VIGNERON

construction area in a way to make the Association more and more known and with a deeper penetration in the region”, emphasizes him. “This is our role.”

STRATEGY

Regional director of Sobratema for the state of Paraná during the last two years, Luiz Carlos de Andrade Furtado believes in carrying out local events—extrapolating punctual meetings carried out around the largest exhibitions—as a way to move the market in the state. Consulting of equipment engineering in CR Almeida Engenharia de Obras, Furtado bases his strategy in the idea that is easier to bring lecturers from outside than to move large groups of people to Rio de Janeiro or São Paulo. “Obviously, it is easier to bring a professional for a conference here in Paraná than to move the whole audience to São Paulo”, says him. “And this is being debated, preparing the idea of carrying out events in the state.”

Representation is also strengthened in large exhibitions

Since he started as regional director, Furtado organized two meetings with entrepreneurs, company directors and contractors of Paraná, gathering approximately 150 professionals. And—according to him— the reception was excellent. “Local people is very fond of these events, so I believe that it is necessary to carry out more activities of this kind in our state, a more local thing”, says him.

Events enhance the interchange with regional directorships

38

INTERCHANGE

Engineering director of Construtora Odebrecht, José Érico Eloi Dantas leads the actions of the regional directorship for the states of Pernambuco and Paraíba. Expanding local representation of Sobratema, this engineer undertook the function one year ago when—according to him— the local activities of construction


The mediation role of Sobratema includes the creation of a collaborating environment between industry competitors

and mining had a strong increase. “During this period, new players and rental companies came to the market, what resulted in a significant contribution for market moving”, says him. Among the advantages offered by regional directorships to the associates, Dantas points out market researches, technical courses, workshops, technical visits and mainly the continuous interchange of updated information among the associates. “In fact, the actuation of Sobratema in this scenario is very interesting, since it adds quality, training and relationship with companies and professionals”, assesses him. About the future, the engineer believes that Sobratema will con-

tinue to develop its role of encouraging the industry, making available resources for integration and stimulation based on those currently carried out. “From my point of view, the Association had to create more new tools, trainings and events to encourage competitiveness in the market”, points him. “In this way, working as director in the states of Pernambuco and Paraíba, we carry out the local divulgation of all events of Sobratema, specially the huge three-year exhibitions”, ends him.

PARTNERSHIPS

Equipment Superintendent of the

39


SOBRATEMA 25 YEARS

Ten years ago, the entity started to expand its regional presence

contractor Queiroz Galvão, Gervásio Edson Magno is the Regional Director of Sobratema for the states of Rio de Janeiro and Espírito Santo. Appointed two years ago, Magno directs the activities from the city of Rio de Janeiro, where he develops a work turned to open dialogue and to expand his actuation, always according to Sobratema guidelines. “In 2013 the Association carried out some changes, including a deeper research for partnerships with other entities”, explains Magno. “This is a very important step to be closer of several areas, and become stronger with the recent development of Construction Expo exhibition.” Analyzing the regional performance of the entity, the engineer points the trend to a closer proximity to the less industrialized areas of the country, in a way to maintain constant contact and to increase the flow

40

of information available. “We do not have here so many manufacturers as São Paulo does, ensuring a stronger presence of the dealers”, points him. “That is why I believe that Sobratema will come closer through meetings that may be carried out locally at least once a year.” Dantas highlights also that Sobratema is having a growing influence on equipment users. “Undoubtedly, the actuation of the Association promotes a higher interchange of information, contributing for the development of the industry.”

COLLABORATION

Three years ago, the engineer Rui Toniolo, director and partner of the contractor Toniolo, Busnello, was the first director of Sobratema in the states of Santa Catarina and Rio Grande do Sul. “To achieve a stronger presence in the South was a very old idea of Sobratema”, reminds him, “and this

was finally formalized with the appointment of the current president Afonso Mamede.” Since that time, the entity is coming closer of local companies, promoting yearly events to discuss statistics and trends of heavy equipment market and clearing doubts about its history and structure. Toniolo tells that—since the start of Southern operations—many companies looked for the directorship to become associates of Sobratema. According to him, the interest of these organizations is to help to maintain Sobratema active and with conditions to proceed with the positive results obtained with its programs such as exhibitions, publications and market studies. Like the other directors, that of Southern region also carries out events, conferences and workshops, most of them in the city of Porto Alegre (RS). “For the time being, our focus is in the state of Rio Grande do Sul, but we already planned an expansion to the state of Santa Catarina, if the number of companies headquartered there increases”, says the executive. In Sobratema, says Toniolo, the associates get benefits such as the access to information about the market, qualified and updated through studies, researches, guides and magazines, as well as other tools used by the entity to spread information. “Sobratema has a role of mediator that puts it as a kind of regulator of equipment industry, including the approximation of competitors to create a condition of reciprocal collaboration that is worth for everybody”, ends him.

Source:

Sobratema: www.sobratema.org.br


SOBRATEMA 25 YEARS

IMAGES: MARCELO VIGNERON

C

AFONSO MAMEDE

urrent president of Sobratema, Afonso Mamede started his career in 1972 working in the Companhia Brasileira de Projetos e Obras (CBPO), in the city of Rio de Janeiro. In this company, engineer Mamede worked in several jobs, such as the International Airport of Galeão (currently International Airport Antonio Carlos Jobim), the Rio de Janeiro Subway and the start-up of the hydroelectric plant of Itaipu. Later, Mamede went to the Construtora Norberto Odebrecht, starting his actuation in field works. He remains in the company till these days, directing the area of Equipment Management (Equipment Functional Support) that is part of the Engineering and Construction Section. In Sobratema, his path of leadership started in its birth phase, at the end of the eighties. Invited by Jader Fraga dos Santos, president at that time, Mamede took part in the first meeting of the board of directors, remaining since then within the founders’ group. In 1998, he became its president for the first time and took again the same position for two more periods, in a total of 13 years (1998 to 2001, 2004

makes us relevant” “The unit of proposals

41


SOBRATEMA 25 YEARS to 2009 and 2011 till current days). In this interview, Mamede analyses the current Brazilian market of mining and construction and highlights the importance of his leading experience in Sobratema. Look what he says. M&T – What does Sobratema means professionally for you, considered as an engineer? Afonso Mamede – An achievement. Through these shared ideals we succeeded in putting together Brazilian and foreign professionals, companies and associations, joining efforts to achieve common goals in construction and mining industry, including spreading of knowledge, application of technology, improvement of productivity, upgrading of qualification, safety of professionals and others. M&T – What is the main role of Sobratema in this approach? Afonso Mamede – Sobratema is focused in proposing paths and solutions for the technologic development of the area, in spreading knowledge and information through

the market and in taking part in the evolution, specialization and updating of professionals that work in construction and mining, improving national engineering capabilities. M&T – Which are the main challenges that you faced in your different periods of presidency? Afonso Mamede – In the beginning, we had financial problems because the contribution of sponsors and associates was not enough to maintain all activities running. Later, we worked to enlarge our representation aggregating volunteers that shared our ideals. Another challenge was to follow technologic evolution of equipment, to spread this knowledge through the professionals and to conciliate the interests of agents and associations that have relationship with Sobratema. M&T – What means 25 years for a specialized professional association? Afonso Mamede – Construction and mining industries acknowledge our work, marked by continuity and integration, besides a lot of effort

Sobratema’s focus is to propose paths and solutions to the technological development of the sector

42

and dedication of our members. We started from zero and went to this stage of development. Many projects and programs were developed during this period, allowing us to be seen as a class entity that contributes effectively for the development of construction and mining industry. That is why Sobratema occupies nowadays an important space in construction and mining market. Through these years we got the trust of agents—in Brazil and foreign countries—due to the serious work developed by the group since the beginning of its activities in 1988. M&T – How would you define this concept of unity? Afonso Mamede – This unity comes from outer view of team work, not only of the presidents that were managing the association but also of the board of directors and of all professionals involved in our programs. Along the history, this unity was enhanced by other professionals and companies that also share the same ideals. Since its founda-


tion, Sobratema is being managed by a group of professionals that have continuity in mind, in a way that successes achieved are a consequence of the work of several managing periods and of the dedication and work of all people involved. M&T – What changed in the Association through all these years? Afonso Mamede – I would speak more in evolution than in changes. We started with the relationship between professionals and companies in the area of equipment maintenance. Then we enlarged the focus to equipment management, new technologies and productivity, involving also field civil engineers. A few years ago, we reached a new stage, integrating the whole construction chain, joining professionals, companies and associations that use sophisticated construction methods and technologies to get improvements of productivity, ensure the safety of workers and improve competition in the construction industry. M&T – How all programs are inserted in this process of evolution? Afonso Mamede – Our programs are adjusted to the niches where we may and have to aggregate value. M&T magazine and Instituto Opus— among others—are offered since the association’s beginning and are undoubtedly attending to market demand; but we also had programs that were abandoned because they were not necessary anymore. What matters is that we are always working with the subjects that may add value to the market, contributing with technical knowledge and spreading relevant information and new technologies. Therefore, the work of Sobratema is in constant evolution.

Programs are adjusted to the niches that Sobratema can and should add value

M&T – By the way, what changed in construction and mining technology and market during the last 25 years? Afonso Mamede – The technologies that are used in construction and mining industry are in a strong process of evolution. In a way to contribute to this effort to overcome these challenges, Sobratema developed forms of communication that—through magazines, exhibitions and events—bring to the professional the correct information and the industry news at the time that he needs them. When we started in 1988, equipment and construction methods followed the current technologies. We had equipment with high fuel consumption whose operation demanded high-skilled operators and we had difficulties to carry out training and professional development of that labor. As time went by, this scenery improved. We have today on-line monitoring, customized and remote-operated equipment, drivers and operators qualified through courses and advanced simulators, etc. The evolution is being very fast, not only of machines but also of people and processes. I would say that this evolution is fundamental to give motivation and make the industry go ahead.

M&T – What are the main challenges for the country at this time? Afonso Mamede – The main problems that block the development of the infrastructure in our country are high inflation, difficulties to get environmental licenses and short-time thinking of politicians. In this sense, the manifestations carried out recently in the whole country are positive. It is fundamental that people demand corrections in the ways that political subjects are managed. Politicians have to hear the streets; many times they work in an artificial environment—created by themselves—that is completely different of the reality. We are going through a phase of adjustments that really have to be performed to allow Brazil happen. Public authorities are more receptive to the protests, as shown by the important subjects stopped before, that now are going on again. Thus, I believe that the transformations are only a matter of time because they are part of a much larger process. M&T – Does the country have conditions to overcome its obstacles in infrastructure? Afonso Mamede – Yes. Brazilian market of infrastructure has critical needs and we have to build or rebuild almost everything in the country. In the former years, pu-

43


SOBRATEMA 25 YEARS

The main points that need to be better addressed in the import of machinery are environmental legislation and operational safety

blic money was used for this building and rebuilding, but now there are many Brazilian and foreign investors carrying out a strong work in infrastructure market, a very important area where Brazil still losses a lot of money. To improve it, it is also necessary to make changes such as tax refurbishing, a fundamental matter that the state governments have tremendous difficulties to manage. With the existing difficulties, we pay too much in taxes. When we move a load from one state to another, for example, we pay taxes in the place of start and in that of arrival. Situations like this have to be adjusted, as well as those of politics and law. The country has money but needs a better management. M&T – What is the current level of Brazil, speaking about management of mobile assets? Afonso Mamede – A country such as Brazil is formed by people and companies of all levels. We have companies that work with state-of-the-art technology using processes of the developed world, we have others that still are in process of

44

evolution and even others that simply did not have any evolution. Therefore, we may say that the country has companies in several technologic levels. It is possible to say that the technology of most developed countries is also present in Brazil, since the market is now globalized, the plants are standardized and the products are offered in a very similar way in all countries. We found in Brazil products of the last generation together with simpler and cheaper equipment; the consumer chooses what to buy. Therefore, the points that have to be better equated when importing machines and equipment are the laws for environmental protection and the operational safety. M&T – Currently, M&T Expo is the main meeting point of the industry. Is there something that may improve this event? Afonso Mamede – M&T Expo is an event of technology and equipment sales, a reference for Latin America in this area. At each new edition, it adds value to the market bringing innovations, opportunities and new players. The exhibition is

also important for company updating, gathering manufacturers, suppliers, parts and service areas and equipment location companies. An eventual improvement of M&T Expo is directly linked to what it may give to the industry as a whole, as a meeting point for business, technology, knowledge and networking. After all, it is the place where professionals and companies of construction and mining come to get solutions for their current and future necessities. M&T – What is the focus of the Association for the next years? Afonso Mamede – Our focus continues to be on technology, information, knowledge and training of professionals and companies in the areas of construction, mining and agriculture. In the current scenario we know that Brazilian development passes through these vectors and, in this context, the perspectives are quite positive, since this is the fuel that companies and professionals will need to ensure the engineering evolution in our country.

Source:

Sobratema: www.sobratema.org.br


EXPEDIENT

SOBRATEMA IN NUMBERS 54,597 21,807 6,400 3,500 3,254 2,477 1,091 174 113 55 43 19 11 11 7 8 5 1 1

Brazilian Association of Technology for Construction and Mining Administrative Board

President: Afonso Mamede (Odebrecht) Vice-Presidents: Carlos Fugazzola Pimenta (Intech) Eurimilson João Daniel (Escad) Jader Fraga dos Santos (Ytaquiti) Juan Manuel Altstadt (Herrenknecht) Mário Humberto Marques (Alusa) Mário Sussumu Hamaoka (Rolink) Múcio Aurélio Pereira de Mattos (Entersa) Octávio Carvalho Lacombe (Lequip) Paulo Oscar Auler Neto (Odebrecht) Silvimar Fernandes Reis (Galvão Engenharia)

Supervisory Board Álvaro Marques Jr. (Atlas Copco) – Carlos Arasanz Loeches (Loeches) – Dionísio Covolo Jr. (Metso) – Marcos Bardella (Brasif) – Permínio Alves Maia de Amorim Neto (Getefer) –

visitors at M&T Expo 2012 visitors at Construction Expo 2012 students graduated/ certified by Opus Institute technical books sold professionals sent in Company Missions machines in the Sobratema Equipment Guide associates (natural and juridical persons) issues of M&T magazine models of equipment in the Hourly Cost Calculation site events carried out (conferences, seminars, workshops and forums) issues of Grandes Construções magazine manuals of equipment standards exhibitions carried out hotsites regional directories researches on Brazilian construction market researches on main infrastructure investments in Brazil research on Brazilian equipment fleet in activity portal in three languages (Portuguese, English and Spanish)

Rissaldo Laurenti Jr. (SW)

Regional Directors Ameríco Renê Giannetti Neto (MG) (Barbosa Mello) – Gervásio Edson Magno (RJ / ES) (Queiróz Galvão) – José Demes Diógenes (CE / PI / RN) (EIT) – José Érico Eloi Dantas (PE / PB) (Odebrecht) – José Luiz P. Vicentini (BA / SE) (Terrabrás) – Luiz Carlos de Andrade Furtado (PR) (Consultor) – Rui Toniolo (RS / SC) (Toniolo, Busnello)

COMPOSITION OF THE BOARD OF DIRECTORS 11,6%

Technical Board Aércio Colombo (Auxter) – Afrânio Chueire (Volvo) – Agnaldo Lopes (Komatsu) – Ângelo Cerutti Navarro (U&M) – Benito Francisco Bottino (Odebrecht) – Blás Bermudez Cabrera (Serveng Civilsan) – Cláudio Afonso Schmidt (Odebrecht) – Davi Morais (Sotreq) – Edson Reis Del Moro (Yamana) – Eduardo Martins de Oliveira (Santiago & Cintra) – Fernando Rodrigues dos Santos (Ulma) – Giancarlo Rigon (BSM) – Gino Raniero Cucchiari (CNH) – Guilherme R. de Oliveira Guimarães (Andrade Gutierrez) – Ivan Montenegro de Menezes (Vale) – Jorge Glória (Comingersoll) – Laércio de Figueiredo Aguiar (Queiroz Galvão) – Luis Afonso D. Pasquotto (Cummins) – Luiz A. Luvisário (Terex) – Luiz Gustavo R. de Magalhães Pereira (Tracbel) – Marluz Renato Cariani (Iveco) – Maurício Briard (Loctrator) – Paulo Carvalho (Locabens) – Paulo Esteves (Solaris) – Paulo Lancerotti (BMC Hyundai) – Pedro Luiz Giavina Bianchi (Camargo Corrêa) – Ramon Nunes Vazquez (Mills) – Raymond Bales (Caterpillar) – Ricardo Lessa (Stetter) – Ricardo Pagliarini Zurita (Liebherr) – Roberto Leoncini (Scania) – Rodrigo Konda (Odebrecht) – Roque Reis (CNH) – Sérgio Barrêto da Silva (Renco) – Valdemar Suguri (Komatsu) – Wilson de Andrade Meister (Ivaí) – Yoshio Kawakami (Raiz)

USERS 19,2%

MANUFACTURERS DEALERS RENTALS

Technical Board – Substitutes

32,7%

Alessandro Ramos (Ulma) – Domage Ribas (CR Almeida) – Edilson Fabre (Sotreq) – Edvaldo Santos (Atlas Copco) – Gilson Roberto Capato (Volvo) – Raphael Cardoso (Terex)

Editorial Board Agnaldo Lopes (Komatsu) – Benito Francisco Bottino (Odebrecht) – Cesar Schmidt (Liebherr) – Claudio Afonso Schmidt (Odebrecht) – Eduardo Martins de Oliveira Santiago & Cintra) – Gino Cucchiari (CNH) – Lédio Vidotti (GTM) – Luiz Carlos de A. Furtado (Consultor) – Mário Humberto Marques (Alusa) – Norwil Veloso Consultor) – Paulo Oscar Auler Neto (Odebrecht) – Pedro Luiz Giavina Bianchi (Camargo Corrêa) – Permínio Alves Maia de

36,5%

EVENTS 5.089

Amorim Neto (Getefer) – Silvimar Fernandes Reis (Galvão Engenharia)

Executive Board Sales Director: Hugo José Ribas Branco Communication & Marketing Director: Márcia Boscarato de Freitas Legal Advice: Marcio Recco

Address

2.520 1.226

2.842

2.862

1.522

Av. Francisco Matarazzo, 404, Room 401, Água Branca, São Paulo (SP), Brazil – CEP 05001-000

www.sobratema.org.br

Forums

Conferences

Seminars

Elacom*

Workshops

Congresses

*Latin-American Meeting of Construction and Mining

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sobratema 25 Years

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Nov./2013

www.sobratema.org.br


SOBRATEMA 25 YEARS