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SCHUTZ RUNNING SPRING 2017 1


01

TRENDS SPRING 2017

2


01

SPRING 2017

SCHUTZ

TROPICAL PUNCH

VERÃO 2017

Tropical punch é um tema colorido que mistura padronagem floral com listras e xadres, sobreposições de tecidos, texturas e riqueza de detalhes, deixando o tema leve, jovem e divertido. A woman ícon do tema é a socialite, modelo e atriz Olivia Palermo. 3


01

SCHUTZ

SPRING 2017

VERÃO 2017

WOMAN ICON

OLIVIA PALERMO 4


01

SPRING 2017

TROPICAL PUNCH

SCHUTZ

VERÃO 2017

5


01

SPRING 2017

TROPICAL PUNCH

SCHUTZ

VERÃO 2017

6


01

SPRING 2017

TROPICAL PUNCH

SCHUTZ

VERÃO 2017

PROENZA SCHOULER

7


01

SPRING 2017

TROPICAL PUNCH

SCHUTZ

VERÃO 2017

CHANEL

8


01

SPRING 2017

TROPICAL PUNCH

SCHUTZ

VERÃO 2017

PRADA

9


01

SPRING 2017

TROPICAL PUNCH

SCHUTZ

VERÃO 2017

MIU MIU

10


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

Os designer continuam a trazer em suas coleções referências Romantico-históricas. Bordados florais, rendas e pedrarias nos vestidos mostram um ar fresco e luxuoso ao estilo. O diferêncial está nos acessórios mais chunkier que fazem esse tema mais jovem A woman icon do estilo é a estilista e fashion influencer Chiara Ferragni. 11


01

SCHUTZ

SPRING 2017

VERÃO 2017

WOMAN ICON

CHIARA FERRAGNI 12


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

13


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

14


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

CHRISTIAN DIOR

15


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

ANNA SUI

16


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

MARCHESA

17


01

SPRING 2017

HISTORICAL ROMANCE

SCHUTZ

VERÃO 2017

VALENTINO

18


01

SPRING 2017

FLOWER GRUNGE

A atitude fashion grunge sofisticado domina o street style. A modelo Bella Hadid é uma representante desse estilo que esta caindo no gosto das fashionistas. Couro, gargantilhas, tecidos fluidos com estampas florais misturados com sapatos de sola tratorada trazem essa estética rock no look.

SCHUTZ

VERÃO 2017

19


01

SPRING 2017

WOMAN ICON

SCHUTZ

VERÃO 2017

BELLA HADID 20


01

SPRING 2017

FLOWER GRUNGE

SCHUTZ

VERÃO 2017

21


01

SPRING 2017

FLOWER GRUNGE

SCHUTZ

VERÃO 2017

22


01

SPRING 2017

FLOWER GRUNGE

SCHUTZ

VERÃO 2017

COACH

23


01

SPRING 2017

FLOWER GRUNGE

SCHUTZ

VERÃO 2017

ALEXANDER MCQUEEN

24


01

SPRING 2017

FLOWER GRUNGE

SCHUTZ

VERÃO 2017

SAINT LAURENT

25


01

SPRING 2017

FLOWER GRUNGE

SCHUTZ

VERÃO 2017

PACO RABANNE

26


01

SPRING 2017

ECLECTIC STYLE

SCHUTZ

VERÃO 2017

O estilo No-gender já popularizado evolui para uma forma de “design liberado”, com volumes e modelagem ampla, assimétrica e moderna. Com uma cartela que misturam o básico com touch de cor. Sarah Harris Editora de Moda da Vogue UK é a embaixadora desse estilo.

27


01

SPRING 2017

WOMAN ICON

SCHUTZ

VERÃO 2017

SARAH HARRIS 28


01

SPRING 2017

ECLECTIC STYLE

SCHUTZ

VERÃO 2017

29


01

SPRING 2017

ECLECTIC STYLE

SCHUTZ

VERÃO 2017

MULBERRY

30


01

SPRING 2017

ECLECTIC STYLE

SCHUTZ

VERÃO 2017

PRADA

31


01

SPRING 2017

ECLECTIC STYLE

SCHUTZ

VERÃO 2017

MAISON MARGIELA

32


01

SPRING 2017

ECLECTIC STYLE

SCHUTZ

VERÃO 2017

STELLA MCCARTNEY

33


01

SPRING 2017

SCHUTZ

RETRO FUTURISTIC

VERÃO 2017

Estilo que mistura sport 80’s com acessórios ultramodernos. Um jogo de proporção com foco no matelassé 3D, enquanto as superficies planas usam alto brilho para adicionar profundidade. Um olhar para o future com um pé no passado. A estilista, consultora de marcas e instrutora de moda Gilda Ambrosio representa esse estilo. 34


01

SCHUTZ

SPRING 2017

VERÃO 2017

WOMAN ICON

GILDA AMBROSIO 35


01

SPRING 2017

RETRO FUTURISTIC

SCHUTZ

VERÃO 2017

36


01

SPRING 2017

RETRO FUTURISTIC

SCHUTZ

VERÃO 2017

37


01

SPRING 2017

RETRO FUTURISTIC

SCHUTZ

VERÃO 2017

ALEXANDER WANG

38


01

SPRING 2017

RETRO FUTURISTIC

SCHUTZ

VERÃO 2017

JEREMY SCOTT

39


01

SPRING 2017

RETRO FUTURISTIC

SCHUTZ

VERÃO 2017

BARBARA BUI

40


01

SPRING 2017

RETRO FUTURISTIC

SCHUTZ

VERÃO 2017

LOUIS VUITTON

41


02

COLOURS SPRING 2017

42


02

SPRING 2017

CHALK WHITE

SCHUTZ

VERÃO 2017

43


02

SCHUTZ

SPRING 2017

VERÃO 2017

WHITE

NO. 21

MARNI

VICTORIA BECKHAM

JOSEPH

ANN DEMEULEMEESTER

44


02

SCHUTZ

SPRING 2017

VERÃO 2017

BLACK

PRADA

CHRISTOPHER KANE

PREEN BY THOMTON BREGAZZI

CÉLINE

PROENZA SCHOULER

45


02

SCHUTZ

SPRING 2017

VERÃO 2017

WARM NEUTRALS

VICTORIA BECKHAM

DRIES VAN NOTEN

SIMONE ROCHA

JIL SANDER

MARNI

46


02

SCHUTZ

SPRING 2017

VERÃO 2017

DESERT

NOON BY NOOR

NICHOLAS K

STELLA MC CARTNEY

UMA WANG

JOSEPH

47


02

SCHUTZ

SPRING 2017

VERÃO 2017

DEEP NAVY

CHLOÉ

BOTTEGA VENETA

BALENCIAGA

MULBERRY

JASON WU

48


02

SPRING 2017

RED

SCHUTZ

VERÃO 2017

49


02

SCHUTZ

SPRING 2017

VERÃO 2017

GREEN

GUCCI

MARC JACOBS

COACH

LOUIS VUITTON

BOTTEGA VENETA

50


02

SPRING 2017

RED

SCHUTZ

VERÃO 2017

51


02

SCHUTZ

SPRING 2017

VERÃO 2017

BRIGHT RED HUES

OSCAR DE LA RENTA

OFF WHITE

BOTTEGA VENETA

CÉLINE

MULBERRY

52


02

SPRING 2017

PINK AND PURPLES

SCHUTZ

VERÃO 2017

53


02

SCHUTZ

SPRING 2017

VERÃO 2017

PINK TO PURPLE

BALENCIAGA

NINA RICCI

Y/ PROJECT

PROENZA SCHOULER

OFF WHITE

54


02

SCHUTZ

SPRING 2017

VERÃO 2017

SALMON PINK

KENZO

DELPOZO

ALTUZARRA

PHILLIP LIM

GUCCI

55


02

SPRING 2017

PASTEL

SCHUTZ

VERÃO 2017

56


02

SCHUTZ

SPRING 2017

VERÃO 2017

DUSTED PALES

SHARON WAUCHOB

VICTORIA BECKHAM

PRADA

GIAMBATTISTA VALLI

GABRIELE COLANGELO

57


02

SPRING 2017

BRIGHTS

SCHUTZ

VERÃO 2017

58


02

SCHUTZ

SPRING 2017

VERÃO 2017

INTENSE BRIGHTS

VERSUS

LANVIN

SIES MARJAN

VERSACE

JIL SANDER

59


03

MAIN SHOE COLOR SPRING 2017

60


03

SCHUTZ

SPRING 2017 WHITE

VERÃO 2017

GABRIELA HEARST

ALAIA

JIMMY CHOO

61

MIU MIU


03

SCHUTZ

SPRING 2017 RED

VERÃO 2017

DOLCE & GABBANA

JIMMY CHOO

GIUSEPPE ZANOTTI

LAURENCE DECADE

62


03

SCHUTZ

SPRING 2017 SALMON

VERÃO 2017

MIU MIU

STUART WEITZMAN

DOLCE & GABBANA

CASTAÑER

63


03

SCHUTZ

SPRING 2017 SILVER

VERÃO 2017

MICHAEL KORS

STUART WEITZMAN

DOLCE & GABBANA

SAINT LAURENT

64


03

SCHUTZ

SPRING 2017 GOLD

VERÃO 2017

DOLCE & GABBANA

MIU MIU

MAISON MARGIELA

65

CHARLOTTE OLYMPIA


03

SCHUTZ

SPRING 2017 BLACK

VERÃO 2017

JIMMY CHOO

ANN DEMEULEMEESTER

CHLOÉ

ISABEL MARANT

66


03

SCHUTZ

SPRING 2017 PINK

VERÃO 2017

SJP BY SARAH JESSICA PARKER

LAURENCE DACADE

DOLCE & GABBANA

PRADA

67


03

SCHUTZ

SPRING 2017 BLACK AND NUDE

VERÃO 2017

PROENZA SCHOULER

SEE BY CHLOÉ

ISABEL MARANT

SAM EDELMAN 68


03

SCHUTZ

SPRING 2017 CANDY BLUE

VERÃO 2017

ATHLETIC PROPULSION LABS

NIKE

SOPHIA WEBSTER

TOD’S

MIU MIU

69


03

SCHUTZ

SPRING 2017 GREEN

VERÃO 2017

GUCCI

GIUSEPPE ZANOTTI

MIU MIU

ETRO

70


03

SCHUTZ

SPRING 2017 BROWN

VERÃO 2017

MARNI

PIERRE HARDY

MANSUR GAVRIEL

STUART WEITZMAN 71


04

MATERIALS & DETAILS SPRING 2017

72


04

SCHUTZ

SPRING 2017 VINYL

VERÃO 2017

NICHOLAS KIRKWOOD

JIMMY CHOO

VALENTINO

CHRISTIAN LOUBOUTIN

73


04

SCHUTZ

SPRING 2017 MAXXI FIVELA

VERÃO 2017

BURBERRY

STELLA MCCARTNEY

BURBERRY

STUART WEITZMAN 74


04

SCHUTZ

SPRING 2017 JUTA

VERÃO 2017

CHANEL

ALEXANDER WANG

GABRIELA HEARST

SAM EDELMAN

MARC JACOBS

75


04

SCHUTZ

SPRING 2017 LAISER

VERÃO 2017

CHRISTIAN LOUBOUTIN

ALAÏA

GIUSEPPE ZANOTTI

MICHAEL KORS

76


04

SCHUTZ

SPRING 2017 TECNOLOGIC

VERÃO 2017

ADIDAS

PUMA

GIVENCHY

BALENCIAGA

77


04

SCHUTZ

SPRING 2017 NATURAL MATERIAL

VERÃO 2017

ROBERT CLERGERIE

PROENZA SCHOULER

GIUSEPPE ZANOTTI

PROENZA SCHOULER

78


04

SCHUTZ

SPRING 2017 JEANS

VERÃO 2017

MIU MIU

LAURENCE DECADE

LAURENCE DECADE

ANCIENT GREEK

79


05

CONSTRUÇÕES SPRING 2017

80


05

SCHUTZ

SPRING 2017 STILETTO

VERÃO 2017

FRANCESCO RUSSO

JIMMY CHOO

CHRISTIAN LOUBOUTIN

TOM FORD

81


05

SCHUTZ

SPRING 2017 EVIDENCE HEEL

VERÃO 2017

SEE BY CHLOÉ

MALONE SOULIER

MARNI

NICHOLAS KIRKWOOD

82


05

SCHUTZ

SPRING 2017 ASYMMETRIC HEEL

VERÃO 2017

GIVENCHY

TIBI

DOLCE & GABBANA

MICHAEL KORS

83


05

SCHUTZ

SPRING 2017 TRACTOR ATLETIC

VERÃO 2017

DOLCE & GABBANA

BALENCIAGA

ADIDAS

FENDI

84


05

SCHUTZ

SPRING 2017 CYLINDER HEEL

VERÃO 2017

MIU MIU

PROENZA SCHOULER

PRADA

ISABEL MARANT 85


05

SCHUTZ

SPRING 2017 BIRKEN CHIC

VERÃO 2017

JIL SANDER

ISABEL MARANT

TORY BURCH

BALMAIN

86


05

SCHUTZ

SPRING 2017 FLATFORM

VERÃO 2017

MIU MIU

MIU MIU

MARNI

TABITHA SIMMONS

87


06

HINTS SHAPES SPRING 2017

88


06

SCHUTZ

SPRING 2017 98 MARCAS PESQUISADAS

VERÃO 2017

No intuito de tentar identificar onde estão as novas apostas do verão, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 98 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. • FAST FASHION • LUXURY

ALAIA ALBERTA FERRETI ALEXANDER MCQUEEN ALEXANDER WANG AQUAZZURA BALENCIAGA BOTTEGA VENETA BRIAN ATWOOD DEREK LAM DIANE VON FUSTEMBERG ALDO VIVIENNE WESTWOOD SAM EDELMAN ZARA FRANCESCO RUSSO GIAMBATTISTA VALLI GIANVITO ROSSI MSGM MULBERRY NASTY GAL RENE CAOVILLA ROBERT CLERGERIE ROGER VIVIER RUPERT SANDERSON SAINT LAURENT SALVATORE FERRAGAMO

SEE BY CHLOÉ SERGIO ROSSI STELLA LUNA STELLA MCCARTNEY STEVE MADDEN STUART WEITZMAN TABITHA SIMMONS TOD’S TOM FORD TOP SHOP TORY BURCH VALENTINO VERSACE ACNE ASH BCBG MAX AZRIA BRUNELLO CUCINELLI FURLA ISABEL MARANT JIL SANDER JIMMY CHOO KARL LAGERFELD KATE SPADE LANVIN LAURENCE DECADE LOEFFLER RANDALL

LOPUIS VUITTON MANOLO BLAHNIK DSQUARED2 EMILIO PUCCI ETRO FENDI GIANVITO ROSSI GIUSEPPE ZANOTTI GIVENCHY GUCCI H&M PRADA RALPH LAUREN KENZO MARC JACOBS MICHAEL KORS KENDALL + KYLIE MANGO MR BY MAN REPELLER ATTICO CHRISTIAN LOUBOUTIN JIMMY CHOO CHARLOTTE OLYMPIA DOLCE & GABBANA SJP SARAH JESSICA PARKER PIERRE HARDY

NICHOLAS KIRKWOOD CHLOÉ Y-3 ASH ADIDAS ACNE STUDIO DSQUARED2 OPENING CEREMONY BRUNELLO CUCINELLI GABRIELA HEARST PEDRO GARCIA MARNI SOLUDOS REBECCA MINKOFF CASTAÑER KATE SPADE RAG & BONE

89


06

SCHUTZ

SPRING 2017 98 MARCAS PESQUISADAS

VERÃO 2017

STATEMENTS: LUXURY x FAST FASHION

• FAST FASHION • LUXURY

30

25 3 20 3

1

15

0

1

2

1 2

10

21 17

16

16

15

14

14

5

12

0

1

1

0

11

10

10

10

0 6

0

LUX

FF

Das 98 marcas analisadas, 24% delas apostaram em ATHLETIC SNEAKERS , e o statement menos apostado foi LACE-UP MULE com 6% .

90


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS

VERÃO 2017

VALENTINO

PRADA

BALENCIAGA

GIUSEPPE ZANOTTI

91


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS

LOUIS VUITTON

MANGO

KARL LAGERFELD

VERÃO 2017

STUART WEITZMAN

DSQUARED2

KENZO

BRUNELLO CUCINELLI

ADIDAS BY STELLA MCCARTNEY

KENZO

92


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS BOOTS

VERÃO 2017

BALENCIAGA

ACNE STUDIO

FENDI 93


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS (BIG LACE)

VERÃO 2017

TOP SHOP

Y-3

DSQUARED2

94


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS (NO LACE)

ALDO

ZARA

ZARA

VERÃO 2017

ASH

TORY BURCH

OPENING CEREMONY

95


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS (NO LACE)

FURLA

MICHAEL KORS

VERÃO 2017

STELLA MCCARTNEY

ASH

96


06

SCHUTZ

SPRING 2017 ATHLETIC SNEAKERS

VERÃO 2017

24%

76%

Y-3 PRADA ASH GIUSEPPE ZANOTTI VALENTINO BALENCIAGA BRUNELLO CUCINELLI OPENING CEREMONY FENDI ADIDAS BY STELLA MCCARTNEY STELLA MCCARTNEY STUART WEITZMAN ACNE STUDIO ALDO TOP SHOP ZARA TORY BURCH FURLA LOUIS VUITTON MICHAEL KORS DSQUARED2 MANGO KARL LAGERFELD KENZO

97


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM

VERÃO 2017

STELLA MCCARTNEY

TOP SHOP

ZARA

MULBERRY

98


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM

VERÃO 2017

ZARA

DEREK LAM

ALEXANDER WANG

ALDO

GIUSEPPE ZANOTTI

99


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM HIGH VAMP

VERÃO 2017

MULBERRY

100


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM PUMP

VERÃO 2017

LAURENCE DECADE

101


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM

ZARA

VERÃO 2017

VIVIENNE WESTWOOD

STELLA MCCARTNEY

DSQUARED2

FENDI

102


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM X

VERÃO 2017

ASH

GIANVITO ROSSI

MIU MIU

MANGO 103


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM HUARACHE

VERÃO 2017

SAINT LAURENT

MICHAEL KORS

AQUAZZURA

PRADA

MULBERRY

104


06

SCHUTZ

SPRING 2017 MAXXI PLATFORM

VERÃO 2017

20%

80%

MIU MIU SAINT LAURENT LAURENCE DACADE STELLA MCCARTNEY DEREK LAM VIVIENNE WESTWOOD ALEXANDER WANG ALDO AQUAZZURA MULBERRY ZARA GIANVITO ROSSI TOP SHOP DSQUARED2 MANGO ASH PRADA FENDI MICHAEL KORS GIUSEPPE ZANOTTI

105


06

SCHUTZ

SPRING 2017 PUMP SMALL BLOCK HEEL

VERÃO 2017

MIU MIU

MR BY MAN REPELLER

NASTY GAL

PIERRE HARDY

106


06

SCHUTZ

SPRING 2017 PUMP SMALL BLOCK HEEL

VERÃO 2017

STELLA LUNA

BOTTEGA VENETTA

CHLOE 107


06

SCHUTZ

SPRING 2017 PUMP SMALL BLOCK HEEL STRIPS

SAINT LAURENT

SJP BY SARAH JESSICA PARKER

VERÃO 2017

PRADA

AQUAZZURA

FENDI

LOUIS VUITTON

108


06

SCHUTZ

SPRING 2017 POINTED PUMP SMALL BLOCK HEEL

ALEXANDER WANG

VERÃO 2017

ALEXANDER WANG

ZARA

LANVIN

STUART WEITZMAN 109


06

SCHUTZ

SPRING 2017 PUMP SMALL BLOCK HEEL

VERÃO 2017

17%

83%

ALEXANDER WANG MR BY MAN REPELLER SAINT LAURENT PIERRE HARDY CHLOÉ AQUAZZURA FENDI BOTTEGA VENETA SJP SARAH JESSICA PARKER MIU MIU STELLA LUNA LANVIN PRADA NASTY GAL LOUIS VUITTON ZARA STUART WEITZMAN

110


06

SCHUTZ

SPRING 2017 WEDGE

VERÃO 2017

LOEFFLER RANDALL

FURLA

VALENTINO

SEE BY CHLOÉ

111


06

SCHUTZ

SPRING 2017 WEDGE HIGH VAMP

CHLOÉ

VERÃO 2017

MICHAEL KORS

MARNI

STUART WEITZMAN

TORY BURCH

112


06

SCHUTZ

SPRING 2017 WEDGE LACE-UP

LOEFFLER RANDALL

SAINT LAURENT

VERÃO 2017

KENDALL + KYLIE

SERGIO ROSSI

STUART WEITZMAN

KATE SPADE

113


06

SCHUTZ

SPRING 2017 ESPADRILLE OPEN

VERÃO 2017

TABITHA SIMMONS

TABITHA SIMMONS

114


06

SCHUTZ

SPRING 2017 ESPADRILLE

VERÃO 2017

CASTAÑER

MARC JACOBS

TORY BURCH

CASTAÑER

115


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

16%

84%

MICHAEL KORS CHLOÉ CASTAÑER MARNI VALENTINO TABITHA SIMMONS SEE BY CHLOÉ SAINT LAURENT SERGIO ROSSI MARC JACOBS RAG & BONE TORY BURCH STUART WEITZMAN KATE SPADE LOEFFLER RANDALL KENDALL + KYLIE

116


06

SCHUTZ

SPRING 2017 SANDALS LACE-UP

VERÃO 2017

GIUSEPPE ZANOTTI

CHLOÉ

AQUAZZURA

GIANVITO ROSSI

117


06

SCHUTZ

SPRING 2017 SANDALS LACE-UP

VERÃO 2017

ATTICO

ATTICO

GIANVITO ROSSI

AQUAZZURA

118


06

SCHUTZ

SPRING 2017 SANDALS LACE-UP

VERÃO 2017

AQUAZZURA

JIMMY CHOO

KENDAL + KYLIE

ALDO

119


06

SCHUTZ

SPRING 2017 SANDALS LACE-UP BLOCK HEEL

DIANE VON FUSTEMBERG

DRIES VAN NOTEN

VERÃO 2017

TOP SHOP

MANOLO BLAHNIK

PAUL ANDREW

STUART WEITZMAN

120


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

16%

84%

GIUSEPPE ZANOTTI CHLOÉ AQUAZZURA JIMMY CHOO ATTICO SIGERSON MORRISON PAUL ANDREW DIANE VON FUSTEMBERG MANOLO BLAHNIK DRIES VAN NOTEN ALDO AQUAZZURA GIANVITO ROSSI TOP SHOP KENDALL + KYLIE STUART WEITZMAN

121


06

SCHUTZ

SPRING 2017 SEXY PUMP

VERÃO 2017

ZARA

TOM FORD

AQUAZZURA

AQUAZZURA

122


06

SCHUTZ

SPRING 2017 SEXY PUMP

VERÃO 2017

CHRISTIAN LOUBOUTIN

FRANCESCO RUSSO

123


06

SCHUTZ

SPRING 2017 SEXY PUMP TRASEIRO ABERTO

VERÃO 2017

SERGIO ROSSI

124


06

SCHUTZ

SPRING 2017 SEXY PUMP LACE-UP

VERÃO 2017

JIMMY CHOO

CHRISTIAN LOUBOUTIN

LOUIS VUITTON

GIANVITO ROSSI

CHRISTIAN LOUBOUTIN

CHARLOTTE OLYMPIA

125


06

SCHUTZ

SPRING 2017 SEXY PUMP SALOMÉ

VERÃO 2017

ZARA

CHRISTIAN LOUBOUTIN

CHRISTIAN LOUBOUTIN

126


06

SCHUTZ

SPRING 2017 SEXY PUMP STRIPS

VERÃO 2017

AQUAZZURA

MANGO

SJP BY SARAH JESSICA PARKER

DOLCE & GABBANA 127


06

SCHUTZ

SPRING 2017 SEXY PUMP ANKLE

VERÃO 2017

AQUAZZURA

STELLA LUNA

BALENCIAGA

GIUSEPPE ZANOTTI

DIANE VON FUSTEMBERG

128


06

SCHUTZ

SPRING 2017 SEXY PUMP

VERÃO 2017

16%

CHRISTIAN LOUBOUTIN SERGIO ROSSI CHARLOTTE OLYMPIA JIMMY CHOO AQUAZZURA SJP SARAH JESSICA PARKER FRANCESCO RUSSO MANGO DIANE VON FUSTEMBERG BALENCIAGA ZARA TOM FORD STELLA LUNA GIUSEPPE ZANOTTI LOUIS VUITTON GIANVITO ROSSI

84%

129


06

SPRING 2017 FLATFORM NO GENDER OXFORD

SCHUTZ

VERÃO 2017

MANGO

STELLA MCCARTNEY

STUART WEITZMANN

TOD’S

130


06

SCHUTZ

SPRING 2017 FLATFORM NO GENDER OXFORD

VERÃO 2017

LOEFFLER RANDALL

TOD’S

ZARA

NASTY GAL

TOD’S

CHANEL 131


06

SCHUTZ

SPRING 2017 FLATFORM NO GENDER MOCASIM

MIU MIU

VERÃO 2017

ROBERT CLERGERIE

GABRIELA HEARST

BOTTEGA VENETA

TOD’S

132


06

SCHUTZ

SPRING 2017 FLATFORM NO GENDER

VERÃO 2017

MULBERRY

ZARA

STELLA MCCARTNEY

BRUNELLO CUCINELLI

133


06

SCHUTZ

SPRING 2017 FLATFORM NO GENDER

VERÃO 2017

14%

86%

ROBERT CLERGERIE STELLA MCCARTNEY STUART WEITZMAN TOD’S MIU MIU GABRIELA HEARST PRADA MANGO BOTTEGA VENETA MULBERRY LOEFFLER RANDALL ZARA NASTY GAL BRUNELLO CUCINELLI

134


06

SCHUTZ

SPRING 2017 SEXY SANDALS

VERÃO 2017

GIUSEPPE ZANOTTI

GIANVITO ROSSI

CHARLOTTE OLYMPIA

135

CHRISTIAN LOUBOUTIN


06

SCHUTZ

SPRING 2017 SEXY SANDALS ANKLE

VERÃO 2017

ALEXANDER WANG

AQUAZZURA

136


06

SCHUTZ

SPRING 2017 SEXY SANDALS MULTI STRIPS

AQUAZZURA

BCBG MAX AZRIA

VERÃO 2017

LOUIS VUITTON

GIUSEPPE ZANOTTI

ZARA

GIANVITO ROSSI

GIUSEPPE ZANOTTI

137


06

SCHUTZ

SPRING 2017 SEXY SANDALS

VERÃO 2017

SOPHIA WEBSTER

GIANVITO ROSSI

GIUSEPPE ZANOTTI

GIUSEPPE ZANOTTI 138


06

SCHUTZ

SPRING 2017 SEXY SANDALS

VERÃO 2017

11%

CHRISTIAN LOUBOUTIN CHARLOTTE OLYMPIA JIMMY CHOO AQUAZZURA ZARA GIUSEPPE ZANOTTI LOUIS VUITTON GIANVITO ROSSI ALEXANDER WANG SOPHIA WEBSTER BCBG MAX AZRIA

89%

139


06

SCHUTZ

SPRING 2017 PUMP BLOCK HEEL

VERÃO 2017

JIMMY CHOO

ACNE STUDIOS

CHLOÉ

PAUL ANDREW

140


06

SCHUTZ

SPRING 2017 PUMP BLOCK HEEL

VERÃO 2017

VALENTINO

LANVIN

NICHOLAS KIRKWOOD

FURLA

TORY BURCH

SAINT LAURENT

GIANVITO ROSSI

141


06

SCHUTZ

SPRING 2017 PUMP BLOCK HEEL LACE-UP

MIU MIU

VERÃO 2017

MIU MIU

142


06

SCHUTZ

SPRING 2017 PUMP BLOCK HEEL OPEN BACK

MULBERRY

VERÃO 2017

MANGO

143


06

SCHUTZ

SPRING 2017 PUMP BLOCK HEEL MARY JANE

GIANVITO ROSSI

VERÃO 2017

JIMMY CHOO

144


06

SCHUTZ

SPRING 2017 PUMP BLOCK HEEL

VERÃO 2017

11%

SAINT LAURENT NICHOLAS KIRKWOOD GIANVITO ROSSI MIU MIU VALENTINO JIMMY CHOO MULBERRY LANVIN MANGO TORY BURCH FURLA

89%

145


06

SCHUTZ

SPRING 2017 SPORT FLATS

ASH

VERÃO 2017

MARNI

MARNI MARNI

CHANEL

LOUIS VUITTON

146


06

SCHUTZ

SPRING 2017 SPORT FLATS BIRKEN

VERÃO 2017

MICHAEL KORS

TORY BURCH

TORY BURCH PEDRO GARCIA

ASH

TORY BURCH

ISABEL MARANT 147


06

SCHUTZ

SPRING 2017 SPORT FLATFORM

VERÃO 2017

STELLA LUNA

PRADA

ASH

STELLA MCCARTNEY

CHANEL 148


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

10% PRADA ASH MARNI TORY BURCH ISABEL MARANT MICHAEL KORS PEDRO GARCIA STELLA LUNA LOUIS VUITTON STELLA MCCARTNEY

90%

149


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

MIU MIU

MR BY MAN REPELLER

SAM EDELMAN

ATTICO

150


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

DEREK LAM

STUART WEITZMAN

151


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

6%

MIU MIU MR BY MAN REPELLER DEREK LAM STUART WEITZMAN SAM EDELMAN ATTICO

94%

152


06

HINTS MATERIALS SPRING 2017

153


06

SCHUTZ

SPRING 2017 98 MARCAS PESQUISADAS

VERÃO 2017

No intuito de tentar identificar onde estão as novas apostas do verão, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 98 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. • FAST FASHION • LUXURY

ALAIA ALBERTA FERRETI ALEXANDER MCQUEEN ALEXANDER WANG AQUAZZURA BALENCIAGA BOTTEGA VENETA BRIAN ATWOOD DEREK LAM DIANE VON FUSTEMBERG ALDO VIVIENNE WESTWOOD SAM EDELMAN ZARA FRANCESCO RUSSO GIAMBATTISTA VALLI GIANVITO ROSSI MSGM MULBERRY NASTY GAL RENE CAOVILLA ROBERT CLERGERIE ROGER VIVIER RUPERT SANDERSON SAINT LAURENT SALVATORE FERRAGAMO

SEE BY CHLOÉ SERGIO ROSSI STELLA LUNA STELLA MCCARTNEY STEVE MADDEN STUART WEITZMAN TABITHA SIMMONS TOD’S TOM FORD TOP SHOP TORY BURCH VALENTINO VERSACE ACNE ASH BCBG MAX AZRIA BRUNELLO CUCINELLI FURLA ISABEL MARANT JIL SANDER JIMMY CHOO KARL LAGERFELD KATE SPADE LANVIN LAURENCE DECADE LOEFFLER RANDALL

LOPUIS VUITTON MANOLO BLAHNIK DSQUARED2 EMILIO PUCCI ETRO FENDI GIANVITO ROSSI GIUSEPPE ZANOTTI GIVENCHY GUCCI H&M PRADA RALPH LAUREN KENZO MARC JACOBS MICHAEL KORS KENDALL + KYLIE MANGO MR BY MAN REPELLER ATTICO CHRISTIAN LOUBOUTIN JIMMY CHOO CHARLOTTE OLYMPIA DOLCE & GABBANA SJP SARAH JESSICA PARKER PIERRE HARDY

NICHOLAS KIRKWOOD CHLOÉ Y-3 ASH ADIDAS ACNE STUDIO DSQUARED2 OPENING CEREMONY BRUNELLO CUCINELLI GABRIELA HEARST PEDRO GARCIA MARNI SOLUDOS REBECCA MINKOFF CASTAÑER KATE SPADE RAG & BONE

154


06

SCHUTZ

SPRING 2017 98 MARCAS PESQUISADAS

VERÃO 2017

STATEMENTS: LUXURY x FAST FASHION

• FAST FASHION • LUXURY

30

25 3 20 3

1

15

0

1

2

1 2

10

21 17

16

16

15

14

14

5

12

0

1

1

0

11

10

10

10

0 6

0

LUX

FF

Das 98 marcas analisadas, 24% delas apostaram em ATHLETIC SNEAKERS , e o statement menos apostado foi LACE-UP MULE com 6% .

155


06

SCHUTZ

SPRING 2017 RUFFLES

VERÃO 2017

ROGER TIYE GIANVITO ROSSI

JIMMY CHOO

JIMMY CHOO

156


06

SCHUTZ

SPRING 2017 RUFFLES

MALONE SOULIER

VERÃO 2017

SAINT LAURENT

SOPHIA WEBSTER

STELLA MCCARTNEY

MALONE SOULIER

KENDALL + KYLIE

OLGANA PARIS

157


06

SCHUTZ

SPRING 2017 RUFFLES

ZARA

VERÃO 2017

ROGER VIVIER

MSGM

STELLA MCCARTNEY

STELLA LUNA

MSGM

TOP SHOP

158


06

SCHUTZ

SPRING 2017 RUFFLES

VERÃO 2017

EMILIO PUCCI

SIMONE ROCHA

EMILIO PUCCI 159


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

15%

85%

ROGER TIYE GIANVITO ROSSI JIMMY CHOO MALONE SOULIER SAINT LAURENT SOPHIA WEBSTER STELLA MCCARTNEY KENDALL + KYLIE OLGANA PARIS ZARA ROGER VIVIER STELLA LUNA MSGM TOP SHOPEMILIO PUCI SIMONE ROCHA

160


06

SCHUTZ

SPRING 2017 DESTROYED JEANS

VERÃO 2017

ACNE STUDIOS

MR BY MAN REPELLER

JIMMY CHOO

GIANVITO ROSSI

161


06

SCHUTZ

SPRING 2017 DESTROYED JEANS

VERÃO 2017

REBECCA MINKOFF

REBECCA MINKOFF

STUART WEITZMAN

SOLUDOS

MIU MIU

STUART WEITZMANN

STUART WEITZMAN

ALEXANDER WANG

162


06

SCHUTZ

SPRING 2017 DESTROYED JEANS

VERÃO 2017

DSQUARED2

TORY BURCH

163


06

SCHUTZ

SPRING 2017 LACE-UP MULE

VERÃO 2017

11%

ACNE STUDIOS MR BY MAN REPELLER JIMMY CHOO GIANVITO ROSSI REBECCA MINKOFF STUART WEITZMAN SOLUDOS MIU MIU ALEXANDER WANG DSQUARED2 TORY BURCH

89%

164


06

SCHUTZ

SPRING 2017 VINIL

VERÃO 2017

GIANVITO ROSSI

MR BY MAN REPELLER

JIMMY CHOO

GIANVITO ROSSI

165


06

SCHUTZ

SPRING 2017 VINYL SANDALS

VERÃO 2017

NICHOLAS KIRKWOOD

JIMMY CHOO

GIANVITO ROSSI

KENDALL + KYLIE

CHRISTIAN LOUBOUTIN

STEVE MADEN JIMMY CHOO

JIMMY CHOO

166


06

SCHUTZ

SPRING 2017 VINYL FLAT SANDAL

VERÃO 2017

MARSKINRYYPPY

HOUSE OF HOLLAND


06

SCHUTZ

SPRING 2017 VINYL PUMP

VERÃO 2017

VALENTINO CASADEI

GIANNICO

GIANVITO ROSSI

GIANVITO ROSSI

RAYE 168


06

SCHUTZ

SPRING 2017 VINYL

VERÃO 2017

11%

ACNE STUDIOS MR BY MAN REPELLER JIMMY CHOO GIANVITO ROSSI REBECCA MINKOFF STUART WEITZMAN SOLUDOS MIU MIU ALEXANDER WANG DSQUARED2 TORY BURCH

89%

169


SCHUTZ LIVING FOR PLEASURE

170


SPRING 2018