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campaign overview brand history

In 1972, Snapple was introduced as an all-natural apple juice in New York. Since then, the company has dramatically increased its geographic presence and diversity of beverage options. Snapple’s unique brand identity has remained consistent as it has climbed to its position at the forefront of the beverage market.

campaign objectives

Develop a research-based dual strategy to guide our creative executions

Create a campaign that successfully targets both the Heartland and Non-Heartland consumer segments and promotes Snapple’s unique brand identity

the specifics

Optimize consumer interaction with traditional and digital media as well as guerrilla executions in order to increase brand relevance

the challenge

Grow brand relevance and purchase frequency (9x-10x) in the Heartland Increase top-of-mind brand awareness and purchase frequency (1x-3x) in the Non-Heartland

Strategic Planning

Increase Snapple sales volume in the U.S. through an integrated marketing campaign that targets Heartland and Non-Heartland consumers with distinct but complementary executions

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Profile for Bruin Advertising and Marketing Team

Bruin AdTeam Snapple Plans Book 2016  

This is Bruin Advertising and Marketing Team's Snapple plans book for the 2016 National Student Advertising Competition. The Bruin Advertisi...

Bruin AdTeam Snapple Plans Book 2016  

This is Bruin Advertising and Marketing Team's Snapple plans book for the 2016 National Student Advertising Competition. The Bruin Advertisi...

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