Ambition Broxbourne: Broxbourne for Business (February 2021)

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Ambition

Broxbourne A space to breathe... a place to grow

Broxbourne for Business

Navigating through the recovery NEWSLETTER FEBRUARY 2021

Ambition

Broxbourne

Broxbourne Borough Council has delivered central government grants to businesses rapidly throughout the pandemic. Between March 2020 and 28 A space to breathe... a place to grow February 2021 the Council processed 4,251 grant payments with a value of £24.2 million. These grants have supported 1,437 businesses based in the Borough. The Council will continue to deliver grants if and when they are announced and provide business support where it can, to ensure the transition back to growth for the economy in Broxbourne. Jeff Stack,

This newsletter lays out schemes and opportunities to help your business trade Chief Executive successfully as we continue to ride the wave of COVID-19 together. of Broxbourne Council

Supporting Local businesses The Council has teamed up with ShopAppy to help local businesses thrive and to allow people to shop and browse local from the comfort and safety of their own homes. You can sign your business up completely free for the whole of 2021. The marketplace will work equally well when your premises opens, to enable customers to click and collect, reducing contact in the stores when necessary. Q: My business is struggling and I can’t afford to Q: I sell experiences, why should my business invest more, why should I join this website? join the ShopAppy marketplace? A: The Council has paid for you to have access to this website throughout 2021, it will cost you nothing and will enable you to sell and increase your access to existing customers as well as reach new ones. There are lots of residents who want to support local businesses but are unsure of what is available and how to get access during these times. To help with this the Council is encouraging engagement with ShopAppy. Q: My business is already on Facebook and Instagram, so do I still need ShopAppy? A: You can add your ShopAppy presence to Facebook, Instagram and other social media platforms as an online shop, or link it to your own website and keep selling whilst reaching a wider audience.

A: Use the ShopAppy payment system to set up Zoom experiences to grow your audience, and customers of the future. Q: My business is closed, how can ShopAppy help me? A: Add items as ‘coming soon’ to help you prepare for your return to the High Street, or arrange delivery. Delivery partners are available through the platform! Q: I don’t really feel comfortable going online, so it’s not really for me and my business, or is it? A: You can boost your confidence and get the right level of guidance to get you going with support throughout the entire process, including one-to-one calls and online group training.

Please don’t delay it, visit www.broxbourne.gov.uk/shopappy and get started NOW


Maybe* Tech – the new virtual High Street guide for local shops and shoppers The Maybe* platform helps businesses use social media to sell... It’s an easy to use social media management platform that helps businesses increase traffic that leads to sales. The Council is working with Maybe* during 2021 and is encouraging local businesses to join the platform. Social media has changed the way we communicate. On average people spend over two hours a day on social media platforms and COVID-19 has increased that by a further 40%, therefore you need to be part of the conversation to get your business noticed. Q: Why should my business work with Maybe*? A: Maybe* helps businesses to use social media to sell and reach out to new potential customers. Broxbourne Borough Council has financed

this platform for 2021 to help your business get noticed and build your confidence to use social media more effectively going forward. See case studies: www.maybetech. com/blog/testimonials. Q: How does it work? A: Sign up to access tools and training to improve the visibility of your business and your ability to reach more customers. Sign up here: www.maybetech.com.

Q: How do I make use of the Maybe* platform? A: Join the webinar and learn more: www.broxbourne.gov. uk/maybe and the Maybe* team will get you started. Maybe* Tech is a member of the Government’s High Street Taskforce, a consortium of experts whose objective is to reinvigorate town centres and support local authorities.

Maybe* is free to use for all Broxbourne based businesses. To find out more visit www.maybetech. com/maybe-webinars

Move, Nourish and Restore: Helping sustain you and your business Date: 22 April Time: 11am – 12noon Cost: Free Format: Virtual, webinar There is an ever-growing requirement for us all to become more sustainable, both at home and at work. In recognition of this, the Council has teamed up with Birch Communities and the Herts Chamber of Commerce to encourage Broxbourne businesses to think of the environment when making plans for the future.

Birch is the new escape from urban living, set in 55 acres of nature, based on our doorstep in Cheshunt. Chris Penn, co-founder of Birch will share his vision for making visitors feel energised and inspired. He will explain the purpose behind the brand, founded on the simple and honest premise of caring, and laying the foundations for a new beginning in hospitality. Chris will be joined by Jeff Stack, Chief Executive of Broxbourne Borough Council

To book visit www.hertschamber.com/events

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who will talk about the sustainable travel plans for Broxbourne, including a new network of cycle paths. Further guest speakers to be announced.


Plans for a new Business and Technology Park in Cheshunt Plans for a new Business and Technology Park to be constructed at Maxwells Farm West, just off the A10 in Cheshunt, are now underway. Following planning permission for a data centre at Maxwells Farm in Cheshunt, six acres of land have been set aside for the construction of a new business park. Work on the road layout within the site will start during the spring.

Helping recently unemployed people get ready for a new start Job Smart, supported by Broxbourne and East Herts Councils, aims to help local residents who have recently become unemployed due to COVID-19, improve their digital skills, increase confidence and successfully navigate the job seeking market. A series of videos are available at www.diz.org.uk/job-smart covering the following subjects:

• Crafting a compelling CV • Preparing for online and physical •

interviews

Identifying personal skills for employment

• How to apply for jobs and where to look • Creating a compelling LinkedIn profile Training is supported by skilled volunteers. Whilst the physical hubs are currently closed, a virtual CVSBEH Drop-In Job Smart Hub is accessible on Tuesdays from 9.30am-3pm.

To find out more about the virtual sessions or other Job Smart resources please visit www.cvsbeh.org.uk/ jobsmart/ or telephone 0300 123 1034 or 07487245992.

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Training events for local businesses A programme of events to support you and your business: Social Media and Digital Marketing Surgery 18 March, 15 April and 18 May

Coaching for Confident Public Speaking Surgery 26 May

45 minute online 1-2-1 sessions to help you to understand how to improve and enhance your digital presence or give you the building blocks to make a credible and effective start.

Book a 30 minute coaching session with certified speaker coach Bob Ferguson.

Example areas that can be covered are: • Social media • Website development • Search engine • Content marketing • Blogging • Video content • Podcasting • Marketing planning It’s up to you to guide the training to what you need.

Great Business Presenting to Raise your Profile 12 May 9.30am – 12.30pm

Business networking events can raise your profile, one of the most effective methods of marketing your business is offering yourself as a guest speaker. Start to build the know, like and trust elements that form strong business relationships. The aim of this morning is to provide you with the know how to create and deliver great presentations.

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Raise the profile of your business and establish an emotional connection with the audience to help you build future business relationships, it can be one of the cheapest and most effective forms of marketing. There is nothing quite like connecting with a large group of people and helping them understand how your business can help them. This session is full of advice, tips, and techniques to improve your confidence. You can ask general questions about how to present effectively, or personalise the session to look into a particular problem or presentation you would like to work on.

Speed Networking • Speed Networking 21 April • Speed Networking 23 June A growing virtual networking community to build brand awareness in the main session as well as breakout rooms. This event is hosted by Bob Ferguson, a local

communications and speaker coach. The aim is for you to gain hints and tips on presenting your business at networking events, especially on video systems such as Zoom, Skype and Microsoft Teams.

Content Marketing for the digital world 16 June 10am – 12noon Learn about Content Marketing in

this two hour webinar with Off and Online Digital Marketing Trainer and Business Advisor, Michael Niles. Discover simple ways to create content and take control of your social media footprint, and learn to work out which content. Works for different types of customers whilst gaining the ability to craft simple content plans. Michael Niles helps answer these questions: • What is Content Marketing and why is it important? • What types of content should I use to help my business? • Why is video essential? • How to create a content plan? • What tools to use to help organise social media posts? • How do I learn the outcomes from the content created? • How do I create customerfocused content?

To subscribe to the Council’s events and to book please follow us on Eventbrite www.broxbourne.gov.uk/businessevents


The Council supports the BBfA project that aims to ensure support and guidance is provided to businesses on how to comply with local authority regulations (such as Consumer Law, Fire Safety and Health & Safety in the workplace). BBfA in Hertfordshire works with the business support sector to help businesses understand their responsibilities and when to seek advice. Resources for both the EU transition and for trading safely during the COVID-19 pandemic are available online. Businesses can contact Hertfordshire Trading Standards or their local Environmental Health team for further guidance and support. Visit www.broxbourne.gov.uk/bbfa to find out more.

New River Bridge Improvement Scheme The new bridge and link road into the Hoddesdon Business Park is planned to open to road users this month. Following 18 months of construction, and despite the challenges of a global pandemic, the scheme will finish on time allowing improved access to this key employment site in the Borough. A new access road over the New River replaces the old bridge on Essex Road as the main point of access to the business park. The project improves access and safety for vehicles, cyclists and pedestrians coming in and out of Hoddesdon Business Park and better connects businesses with the strategic highway network. Improving conditions for sustainable modes of travel such as walking and cycling are key objectives of both Hertfordshire County Council and Borough of Broxbourne Council. The £10m New River Bridge Improvement Scheme has been delivered by Hertfordshire County Council in partnership with Hertfordshire Local Enterprise Partnership, the Borough of Broxbourne Council and Osborne (contractor). Some work will continue over the coming weeks to complete the scheme in its entirety. The bridge opens to traffic in early March.

The team is currently working up proposals for a community celebration to mark the completion of the scheme later in the year, subject to COVID-19 restrictions. The team would like to thank all neighbouring businesses and residents for their cooperation and patience during the build of this important infrastructure project for the local area.

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M25 junction 25 improvement scheme

IMPROVEMENT

Following the government’s investment for major road improvements across the country, the M25 junction 25 was identified as an important scheme for London and the South East Region. 6,300 vehicles per hour travel through the roundabout at peak times, causing congestion and regular delays. The A10 southbound approach into the junction is also a congestion hotspot in Broxbourne. Research has indicated that if no action is taken to improve junction 25 by 2037, the following can be expected:

• increased congestion and lengthy queues, and journey times could double

• average speeds could reduce by up to 30% through the junction

• redesign the roundabout to improve safety and traffic flow

• support future traffic demands, enabling development and economic growth

• maintain access for pedestrians and

cyclists and improve conditions where possible

• disruption would be more widespread

• minimise the environmental effects of this

The main construction work started earlier this month. In the meantime, to learn more about the scheme, view plans, timelines or provide feedback you can take a virtual tour through the M25 junction 25 Improvement Scheme exhibition room.

following incidents

congestion would constrain future development and growth opportunities

• uncontrolled deterioration to local air quality

Highways England developed the design and construction plan for the improvement scheme, with support from public feedback which aims to:

• reduce congestion and delays at junction •

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25 between the M25 and the A10

increase capacity by widening both the roundabout and the A10 southbound approach

scheme on local air quality and noise

To access the virtual tour please visit www.graham.queenswoodengagement. com/#welcomebanner. Further information can be found at www.highwaysengland. co.uk/our-work/south-east/m25-junction25-improvements/


Creative England’s Filming in England Partnership Broxbourne Council has signed up to Creative England’s Filming in England Partnership. Creative England is a not-for-profit organisation that supports the creative industries in England. It is a national agency with a remit to maximise and support the production of feature film and high-end television in England, outside London. The film and TV industry supports more than 180,000 jobs and contributes more than £12 billion to the economy annually. Launched in October 2020 the partnership aims to connect different organisations across England to help create a film friendly environment for film and TV productions, whilst also aiming to support the sector’s recovery post COVID-19. Following rigorous government endorsed protocols, filming is

again taking place, generating much-needed expenditure and jobs to drive the UK’s economic and social recovery. Demand for studios and locations remains extremely high as the industry restarts and the Council welcomes more filming in the Borough. Creative England manages a database of over 18,000 filming locations. If you would like to list your property as a filming location free of charge please visit: www. filminginengland.co.uk/location-register If you have any enquiries regarding filming in Broxbourne, please email economic. development@broxbourne.gov.uk

Hertfordshire Growth Hub Hertfordshire Local Enterprise Partnership’s flagship business support provider. The Growth Hub’s website can provide your business with immediate access to advice, resources and events at a time and place of your choosing. The website brings together a network of local, regional and national business support providers. Growth Account Managers are on-hand to help businesses access the advice and guidance they need to minimise the impact of COVID-19.

EU Transition Now that the transition period has ended, the Growth Hub’s dedicated team of EU Transition Advisers can guide your business through the key changes to help minimise disruption to your operation, as well as offering support to help you identify new opportunities.

Visit hertsgrowthhub.com and register for free. You’ll gain immediate access to exclusive content, an online marketplace and much more.

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Get FREE business guidance from impartial, expert advisors

Low Carbon Workspace – Grants available to help businesses reduce energy costs Grants of between £1,000 and £5,000 are now available to help fund up to a third of the cost of different energy saving measures, such as insulation, LED lighting, energy efficient boilers, air-source heat pumps and solar panels.

Wenta, provides FREE business advice services for small businesses on a wide range of subjects from finance to sales and marketing. This service is available via live chat, telephone and email. All advice is completely impartial and is delivered by Wenta’s team of experts.

Low Carbon Workspaces helps small to medium sized enterprises in Hertfordshire identify energy reduction opportunities and subsidises the cost of energy efficiency solutions. The programme has already supported 11 businesses in Broxbourne. Find out more at www.lowcarbonworkspaces. co.uk

In addition Wenta has partnered with UENI Ltd. to help business owners create a free website. For business advice, visit www.wenta.co.uk to live chat to an advisor (Monday-Friday, 9am-5pm) or book your one-to-one, advice appointment. Small business grants available up to £3,000 Wenta is offering match-funded grants of up to £3,000 to Hertfordshire businesses that have been trading for up to three years and are looking to invest in areas such as website consultancy. To register your interest for this grant visit www.wenta.co.uk or call 01438 310020.

Innovate UK EDGE – funded innovation support Playing a key role in the UK innovation agency’s investment in the innovative businesses that drive economic growth, Innovate UK EDGE provides fully-funded, bespoke support that enables ambitious, innovative SMEs to accelerate their growth and achieve scale.

See the latest updates from the Council’s Economic Development team. AmbitionBroxbourne @AmbitionBrox @AmbitionBroxbourne

Broxbourne Council

Our Partners...

Innovate UK EDGE will help your business exploit innovation, source funding and enter new markets. Please visit www.innovateukedge.ukri.org to learn more about Innovate UK EDGE and how it is re-imagining the future of growth support for innovative businesses. Hoddesdon

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