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BROWNSBORO ISD

BRAND GUIDELINES


PURPOSE OF BRAND STANDARDS The Brownsboro ISD logo is a readily identifiable symbol visually representing the institution, its attributes, its student body and its alumni. Brownsboro ISD faculty, staff, and students must adhere to official standards for use of its logo, in order to maintain a single-family identity and promote the Brownsboro ISD brand to potential student populations. Through use of a uniform set of standards, the departments and programs within Brownsboro ISD can enhance their reputation while promoting the overall organizational image. As the BISD logo achieves more prominent visibility locally, regionally, nationally and internationally, each individual program and center will benefit from cross-promotional efforts. The following brand standards were produced in order to ensure proper use of the district logo, approved typography, preferred paper stock, colors and placements. Each entity within must adhere to the guidelines herein and make the information available to any outside persons or organizations developing materials for use by Brownsboro. Marketing pieces include any printed or electronic material distributed by Brownsboro ISD and include but are not limited to: letterhead packages, postcards, invitations, announcements advertisements, letters, brochures, newsletters, websites, email signatures, videos, e-blasts, etc.

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STRATEGIC PLAN 2017-2021 Specific Result 8.1.1 Provide quality and consistency in visual and written formats in order to create a more informed constituency, build loyalty and tell our story. BRAND IDENTITY MANUAL | 3


WHO ARE WE?

Brownsboro Independent School District is a district with a sense of tradition and community. We pride ourselves on being a student-centered, community-connected district with seven campuses spread across Brownsboro and Chandler. With a focus in career and technical education and college-readiness, Brownsboro ISD is where dedicated educators prepare well rounded and future ready students for college and careers. By the very nature of who we are and what we do, Brownsboro ISD has always been acutely aware of how our everyday decisions directly affect students’ lives. It has always been our calling and responsibility to provide a quality education, experience and lifestyle to our students, faculty and administration.

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BROWNSBORO BEARS Our Name

Our Colors: Blue and Gold

Our official name is Brownsboro Independent

The colors used in the district’s logo treatments

School District.

contribute to a distinguishable element of BISD’s

Our Mission Statement Our mission at Brownsboro ISD is to encourage,

identity. It is important to be consistent in the use of color.

empower, and equip all students to reach their full

Our Vision

potential.

In 2017, the Brownsboro ISD Board of Trustees

We are committed to the principles that each student deserves personal attention and that all members of the academic community must have freedom to pursue independent thought and to exercise intellectual curiosity. We actively seek and employ faculty and staff with commitment and dedication to teaching, inspiring, and

adopted our vision: “Better today. Greater tomorrow.” This vision is premised upon the belief that improvement in any area of life is a process, not a destination. The goal is to focus on consistent, daily improvements that move you towards a better version of you than you were yesterday.

serving students. Brownsboro ISD recognizes its

Our Mascot

responsibility to the community by providing

The mascot of Brownsboro ISD is the Bears;

leadership and talent through programs that enable

however, “Bearettes” is often used to refer to our

and enrich society.

women’s sports teams.

We strive to create a learning environment where each student is empowered to pursue individual excellence, encouraged to think creatively, and to equip to communicate effectively. BRAND IDENTITY MANUAL | 5


DISTRICT LOGO The consistent and proper use of the logo strengthens recognition for Brownsboro ISD while bringing our various individual entities together under one established symbol that represents the entire district. The Brownsboro ISD logo consists of three main elements: the district name, and the ovals surrounding the letter “B”. Occasionally, the contact information (URL and a phone number) or district tagline will also be present. All logos may be acquired in EPS, PDF, JPG, TIFF and PNG formats and are available through the

BROWNSBORO

INDEPENDENT SCHOOL DISTRICT Main logo including logo type

Office of Marketing & Communications. Please refer to the Office of Marketing & Communications for any vendor requests. If a specific file type other than the ones listed is needed, contact the Office of Marketing & Communications.

BROWNSBORO

INDEPENDENT SCHOOL DISTRICT

Vector based formats of the logos are the files that are titled with an “.EPS” extension and are preferred by most commercial printers and publishers. The logotypes are approved for use in marketing pieces, printed material and advertising for Brownsboro ISD entities. 6 | BROWNSBORO ISD

Horizontal logo including logo type


LOGO VARIATIONS

The logotype must be used as designed. Altering it in any way will compromise its effectiveness and the Brownsboro ISD brand. Reproduction quality proofs of the art in various sizes are available for download on the Logo and Branding page of the district website. The logotype has been designed with variations for use in horizontal, vertical and small

BROWNSBORO ISD

space areas. Generally, the first choice for any application should be the “main logo” presented.

ONE COLOR OPTIONS

BROWNSBORO

INDEPENDENT SCHOOL DISTRICT

BROWNSBORO

INDEPENDENT SCHOOL DISTRICT

BROWNSBORO

INDEPENDENT SCHOOL DISTRICT

One color options may be used with or without the logo type

All apparel purchased with district funds must include the “oval B”. Departments and Organizations that fail to follow this procedure will be personally responsible for vendor payment.

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SUB BRANDING Branding is about one voice, so to create varying identities is counter to our objectives and confusing for the public. Specific campuses, organizations, departments and offices should not print their individual “logos” in lieu of or in addition to the district logo on any printed material.

BROWNSBORO ISD BROWNSBORO HIGH SCHOOL

BROWNSBORO ISD

CHANDLER INTERMEDIATE SCHOOL

Brownsboro ISD sub-branded logos are an extension of the district’s brand identity, and function as a specific identification for entities under the BISD umbrella. Individual campuses and departments may use the logo without the logo type. Please contact the communications department for information on any Brownsboro ISD identity questions.

BROWNSBORO ISD SPECIAL EDUCATION

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BROWNSBORO ISD

CAREER AND TECHNICAL EDUCATION


SCHOOL COLORS Color plays a powerful role in any successful brand. It usually makes the first impression. That’s why precise color management is so important. But colors look different in print than they do on your computer screen--they even look different one screen to the next. When working with Brownsboro colors, be sure to consider the medium. The color gold can be particularly difficult to translate with consistency. To help with that, we have provided Pantone and CMYK colors for print projects and RGB and Hex values for digital projects.

OFFICIAL COLORS

BROWNSBORO BLUE

BROWNSBORO GOLD

Pantone 2945 C

Pantone 116 C

C:100 M:51 Y:0 K:40

C:0 M:19 Y:100 K:0

R:0 G:75 B:152

R:255 G:206 B:0

Hex:#004b98

Hex:#ffce00

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REPRODUCTION The main thing to keep in mind when using the district logo is not to alter the images in any way. This includes stretching or distorting the image and attempting to recreate the logo. All logos are available for download. For questions or concerns, contact the BISD Marketing and Communication Department.

DO’S: • Use the electronic files provided in the Logo and Branding website. • Scale all marks proportionally • Use the primary logo or appropriate departmental logo for you campus, department, or organization.

DONT’S:

BROWNSBORO

INDEPENDENT SCHOOL DISTRICT

• Don’t recreate or distort the official district logos. • Don’t stretch or compress the official district logos. • Don’t create your own logo or add elements to the official district logos. • Don’t change the font used in the official district logos. • Don’t change the colors in the official district logos.

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SCHOOL CREST The district’s official crest is limited to the superintendent’s office, the Board of Trustees, and official district awards and recognition. It is only used for formal occasions, appearing on diplomas, formal invitations and ceremonial documents deemed appropriate by the Office of the Superintendent. It may not be used without special permission of the superintendent.

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FAQS

CAN I MAKE MY OWN LOGO? No, Brownsboro has one logo. The goal is to make the logo easily recognizable as a symbol of academic excellence, transformative learning experiences, and a strong and inclusive community. When departments and organizations develop their own marks, the result is an overall diluted view of the Brownsboro Bears brand.

HOW DO I DIFFERENTIATE MY GROUP? Through promotion of the people, accomplishments and positive things happening within the group.

WHERE CAN I DOWNLOAD THE LOGO? Full color and single color logos can be downloaded from the logo and Branding page our www.gobearsgo.net website. Simply click on Communications under the Departments tab and look for “Logo and Branding�.

QUESTIONS? For questions about the BISD Brand Guide and Identity Standards or help with use of the district logo or other design elements, please contact the BISD Communications Office at (903) 852-3701 ext. 1034 or by email at communications@ gobearsgo.net

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Any use of the Brownsboro ISD brand identity that is not produced and/or distributed by the Office of Marketing & Communications must have prior approval from the campus principal.


Brownsboro Independent School District Brand Guidelines  

The BISD's Communication Department is pleased to present these branding-related guidelines and tips to help maximize the effectiveness of t...

Brownsboro Independent School District Brand Guidelines  

The BISD's Communication Department is pleased to present these branding-related guidelines and tips to help maximize the effectiveness of t...

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