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Dossier «DEGREES» OAKLEY MMXII

Virginie Ducommun | ESVMD 11-13


Contents OAKLEY MMXII _ Brief _ Brand _ Image _ Concept _ Communication _ Data sheet _ Conclusion


Brief - switchlock goggles OAKLEY MMXII Oakley

Target customers

Values


Source of inspiration OAKLEY MMXII


Source of inspiration OAKLEY MMXII


Reference images OAKLEY MMXII


Concept - detail OAKLEY MMXII Attractive

Explanatory

Highlights

Photographer: Kai-Ziehl


Material - iron OAKLEY MMXII Recycling

Solidity Designer : Michel Charlot

Sports code

Designer : Piet Hein Eek


Lighting

OAKLEY MMXII Direct

Alternation

Backlighting


Sketches - explanations OAKLEY MMXII SWITCHLOCK TECHNOLOGY

ONE PAIR ONE SWITCH ONE SEASON

Switchlock technology 115° 75° 35° 0°

Weather

Explanation ?

115°

?

Switchlock lets you change LENSES fast and easy.

75° All day comfort.

35° 0°


Images - box 1 OAKLEY MMXII Luminosity

Figure

Switchlock

115째 75째 35째 0째


Images - box 2 OAKLEY MMXII Multiple

Slide - slogan

Weather forecast


Images - box inside the shop OAKLEY MMXII Dynamics

Goggles

Switchlock

115째 75째 35째 0째


Window display during the day - 3D OAKLEY MMXII MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT - MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT MOVEMENT - EXPLANATION - DIFFERENCE - C


Window display at night - 3D OAKLEY MMXII MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT - MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT MOVEMENT - EXPLANATION - DIFFERENCE - C


Other solution during the day - 3D OAKLEY MMXII MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT - MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT MOVEMENT - EXPLANATION - DIFFERENCE - C


Other solution at night - 3D OAKLEY MMXII MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT - MOVEMENT - EXPLANATION - DIFFERENCE - CHANGE - DISCOVERY - UNDERSTANDING - SKETCHES - PICTURES - ONE PAIR - ONE SWITCH - ONE SEASON - SLOGAN - MISE-EN-SITUATION - PRECISION - OBJECT MOVEMENT - EXPLANATION - DIFFERENCE - C


Display - inside the shop OAKLEY MMXII Identical form on the outside

Highlighting

A product to try


Communication OAKLEY MMXII


Data sheet OAKLEY MMXII 60 cm

Every box is : 60x60x50 cm

180 cm

60 cm

60 cm

50 cm

100 cm


Data sheet OAKLEY MMXII


Budget

OAKLEY MMXII Material Box (7x)

Montana

www.montana.dk

Lamps (2x)

DGA

www.dga.it

T-shirt (8x)

New Wave

www.nwgroup.ch

Stickers (1x)

FredDesign

www.fredesign.ch

Print the cover (3x)

FredDesign

www.fredesign.ch

Print the T-shirts (8x)

Avant-Garde

www.avant-garde.ch

Structure for the goggles (2x)

Despland SA

www.despland.org

Sub-total Total

without boxes

app. 1'300.-

everthing with 1'000.- for the boxes

app. 2’300.-

To made


Montana OAKLEY MMXII


Conclusion OAKLEY MMXII


Degrees