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Posted by Kathy Ng Hassan on March 17, 2010 at 6:29 pm.

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DENIM Celebrity Children Contests Denim Abuse Oh, those denim bandwagoneers are relentless.  Just try to stop them from starting a new company  from the ground up (gee, I wonder who), spinning off new denim labels (yep, heard that one before) or opening new stores!  Don’t you get it?  Denim is here to stay.  You can’t extinguish our love.

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From Racked NY: When the recession first hit, there was a lot of talk about how the already-volatile Williamsburg retail scene would survive. The owners of Brooklyn Denim Company, a new jeans-and-more shop, took the rare optimistic approach. Rather than hunkering down and waiting for the economy to improve, they decided to open a neighborhood-focused store in Williamsburg promoting the world’s best denim brands, which they figured could use a boost.   Click here to read more.


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Shopping New stores (April 1–7)

Brooklyn Denim Co. Finding the perfect pair of jeans can take hours, which is why we prefer to do all of our trying-on in one shop. This new Williamsburg boutique carries men’s and women’s staples, including Hudson, James Jeans, Habitual and lesser-known American-made brands like Simon Miller and Kill City. BDC is also one of the few stores in the country to stock LVC, a line that replicates Levi’s jeans from the 1960s–80s ($250– $395). As an added bonus, an in-house tailor will hem your jeans pro bono. Oh, and while you’re there, don’t forget to dress up your dungarees with ML Brown leather belts ($110) and vintage flannel shirts ($68). 85 North 3rd St at Wythe Ave, Williamsburg, Brooklyn (718-782-2600, Mon–Fri 11am–8pm; Sat 11am–7pm; Sun noon– 6pm. Cutie Room Sachiko Nagata wanted to take advantage of the burgeoning Bowery scene, so she transplanted her five-year-old Nolita shop to the middle of the action. The new boutique boasts the same shabby-chic feel as the old one, but it’s the prices we come here for—few items in the store cost more than $200. We’re especially digging Arc and Co’s breezy draped tunics ($128), designer pal Amanda Uprichard’s adorable star-printed jumpsuits ($260), and Flying Tomato’s hippie-chic embroidered dresses ($78). Mention TONY to recieve 20 percent off headbands and vintage purses through April 30. 5 Rivington St between Bowery and Chrystie St (212-925-2557, Mon–Fri noon–7pm; Sat, Sun noon–8pm. Foravi This newbie is bringing a downtown edge to the UES, offering an assortment of avant-garde designers and limited-edition pieces. Trendsetters can get their mitts on flirty Alexia Admor sequin-embellished shift dresses ($325) and Vivienne Westwood for Anglomania and Melissa ankle-boot wellies ($155). Shop the boutique’s house line for splash-making garments, including Sohung Designs for Foravi voluminous ruffled organza skirts ($975). And don’t miss out on owner Devora Avikzer Goltry’s private vintage jewelry collection, including a multi-strand bracelet in antique brass ($225). Mention TONY to receive 15 percent off through May 28. 1067 Madison Ave between 80th and 81st Sts (212288-1773, Mon-Sat 11am–7pm, Sun 11am–6pm. Jérôme Dreyfuss You’ll be preening like a Parisian model after you snag some droolworthy arm candy at this Soho shop. The handbag designer and husband of Isabel Marant displays his superluxe creations on a rustic wooden hutch and fills his studioshowroom with flat-screen TVs playing French music videos. Our fantasy shopping spree includes slouchy leather shoulder bags with zippered pockets ($905), cross-body messengers with buckle closures ($610) and zebra-printed totes with braided detailing ($2,335). Ooh la la! 473 Broome St between Greene and Wooster Sts (212-334-6920, Mon–Sat 11am–7pm; Sun noon–7pm. Housing Works Thrift Shops Hell’s Kitchen Looking like a rock star won’t cost you a week’s pay if you know where to shop—like the newest addition to the Housing Works thrifty family. Gently used designer threads (Dior, BCBG Max Azria, etc.) fill this 2,500square-foot space, which’ll serve as the flagship location for men’s haberdashery. We’re crushing on a floral-print Milly dress ($85), summery Christian Louboutin cork wedges ($85) and an Ermenegildo Zegna men’s leather jacket ($145). The owners also plan to partner with Broadway and Off Broadway theaters to provide discounted tickets and special performances for Housing Works customers. Mention TONY to receive 20 percent off through April 30. 730–732 Ninth Ave between 49th and 50th Sts (646-963-2665, Mon–Sat 11am–8pm; Sun 11am–6pm. Compiled by Laura Lanz-Frolio, Emily Roitman and Jenaya Singleton. Got store news? Email

TONY shops! Items of the week New Yorker Jamie Futterman's eye-catching scarves add a dose of chic and a layer of warmth to any ensemble. More TONY Shops

Our obsessions Right now, we want… We can’t wait to spruce up our pads with these home-decor doodads.

Sample sales + events Hey, big spender! Score hot Halloween garb at Patricia Field or goods from YSL and Vena Cava for Aqua.

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Store report On our radar: Alter Williamsburg, Huminska, Julie Haus, Palmer Trading Company, The Sock Hop

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Women’s Denim By the Numbers by ROSS TUCKER Posted THURSDAY MAY 20, 2010 From WWD DENIM IN DEPTH ISSUE 05/20/2010

The denim industry has shrugged off the recession and is showing stronger growth and renewed vigor. Women proved throughout the economic downturn that they had come to view denim as a wardrobe staple, an item with higher perceived value due to its versatility and durability. They may have been willing to trade down on price, but they certainly weren’t willing to trade out. Sales of women’s jeans in the U.S. rose 6.2 percent to $8.52 billion for the 12 months through March 31 compared with sales of $8.02 billion, a 4.6 percent increase, during the same period in the prior year, according to data from market research firm The NPD Group. While the gains are notable, there’s still evidence that the impact of the financial crisis continues to linger. According to NPD, the average price for women’s jeans fell 1.3 percent to $23.18 from $23.49, marking the second straight year of declines. That trend offers some explanation of the presence of two newcomers to the rankings of the top 10 women’s brands this year. Angels, a junior line that sells at Kohl’s, and Just My Size, a plus-size line, claimed the ninth and 10th spots this year, respectively, with both lines retailing between $20 and $30. Pushed out of the top 10 were Lucky Brand Jeans and Liz Claiborne. Replay’s revamped Milan store opened in April. Photo By Courtesy

Men's Denim By the Numbers

Brands and denim specialty retailers are seeing clear signs of a rebound. Leah Eckelberger, owner of Boston’s Jean Therapy, offers her store to advertising agencies, magazines or financial institutions to host private shopping events for their clients. Those events dried up 14 months ago, but have started to come back recently.

“In the last three months, we’ve definitely seen the return of that and it’s been amazing,” said Eckelberger. “That, to me, is a sure sign that things are a lot better than they were.” Lady Fuller, owner of the Blues Jean Bar, a chain of seven stores in Chicago, Dallas, Denver, San Francisco and Santa Monica, Calif., described 2008 as “hideous” and the first half of 2009 as “rough.” However, the difficulties forced her to reexamine her business and adapt in order to survive. Fuller started carrying the majority of her stores’ 40 or so brands on consignment, a move she credits with helping keep the business afloat. She also made a concerted effort to make sure her selection of brands didn’t look anything like the mix offered at local department stores. Fuller and many other denim boutiques were burned when those neighboring department stores slashed prices on leading premium labels in order to dump inventory, making their stores look prohibitively expensive. “We went and found smaller vendors that were less known and more interesting to our customers,” said Fuller. Brands such as Fidelity and DL1961 caught the attention of customers and Fuller said her sales so far in 2010 are 20 to 30 percent above 2009. Fuller also said customers have come out of the recession looking for more from their purchases. “I think people are very conscious about where they spend their money and how they spend it,” she said. “If they feel














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Brooklyn Denim Co. BROOKLYN, NYC MARCH 19,2010

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Brooklyn Denim Company Now Open in Williamsburg | NBC...







Brooklyn Denim Company Now Open in Williamsburg BUZZ UP!






Hipsters and jeans go together like birds of a feather, so we're anticipating the newly opened Brooklyn Denim Company in Williamsburg will do just fine.

8% ThreadNY Exclusive Wang Watch update! We got a peek at the worksite...sadly, it looks like another 5-6 months til opening:


Racked got a good look at the ambitious emporium at the corner of No. 3rd and Wythe, which is Racked stocking Levi's, AG, James Jeans, Democracy of Nevermind, Easy Money, Rogan, Habitual, Deus and lots more. What began as a reaction to the recession, the Brooklyn Denim Company has a long-term goal to support local and American designers, as well as their own house label and pump up the state of the neighborhood which, retail-wise, might need it.

3 hours ago

ThreadNY BREAKING NYC: Pierre Hardy for Gap boots have arrived at 5th Ave and 1466 Broadway, but they're going fast. None yet at 34th St. #shop




ThreadNY More Pierre Hardy for Gap: Store at 1466 Broadway has them in, but there are only five pairs of "the black ones" yesterday

ThreadNY More on Pierre Hardy for Gap boots: Not yet in at 34th Street store -- we hear likely Thursday.

BY KELLY O'REILLY // FRIDAY, MAR 19, 2010 AT 06:43 EDT Select



ThreadNY BREAKING: Pierre Hardy for Gap boots are in at the 5th Ave store. Salesgirl: "It's best to come in as fast as you can." yesterday

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Brooklyn Denim Co.

MORE ON BROOKLYN DENIM CO. NYC Openings: The 5&Diamond, Brooklyn Denim Co. More...

New York Shops » W i l l i a m s b u r g » D e n i m 85 N. 3rd St. (Wythe Ave. and Berry St.) 7 1 8-7 8 2-2 6 0 0

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T r a n s i t : L to Bedford Ave. Last updated: March 16th, 2010

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BLACKBOOK LOWDOWN Ginormous warehouse space packed with premium denim. Proudly made in the U.S.A., thirty different domestic labels running from Kill City to Democracy of Nevermind to Levi's to James Jeans. Sewing machine and work spaces nod to burgeoning in-house collection. Also stocks vintage jackets and shirts, accessories, tops for the ladies. Glorious whitewashed space with weathered wood floors, chandeliers, and rough beams up top. Get patriotic.

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Lowdown Ginormous warehouse space packed with premium denim. Proudly made in the U.S.A., thirty different domestic labels running from Kill City to Democracy of Nevermind to Levi's to James Jeans. Sewing machine and work spaces nod to burgeoning in-house collection. Also stocks vintage jackets and shirts, accessories, tops for the ladies. Glorious whitewashed space with weathered wood floors, chandeliers, and rough beams up top. Get patriotic.

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