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Web Trends   Mobile  


Big


Small Â


Small Â


Big again  


Where are  we  today?  

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Where are  we  today?   What do you do on your mobile device?

Pew Internet  2012  


Responsive Design  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site  


Mobile Site   •  Design  your  mobile  site  FIRST  


Mobile App   •  Angry  Birds   •  Draw  Something   •  Mobile  Banking   •  Middletown  Public  Schools,  CT   •  The  Oakridge  School,  TX  


Mobile App  


Mobile App  


Mobile App  


Mobile App   •  Apple’s  App  Store  –  Most  Popular   •  Android  Market   •  Blackberry  App  World    


Mobile Site  vs  Mobile  App   Mobile  Websites  Are:   •  Sustainable  –  cost  effecbve   •  Compabble  –  one  mobile  site  for  most  mobile  devices   •  User  friendly  –  look  &  feel  like  an  App   •  Browser  based  –  run  through  the  phones  browser   •  Highly  Effecbve   •  Internet  connecbon  required  


Mobile Site  vs  Mobile  App   Apps  Are:   •  Limited  user  base  –  unless  an  App  is  developed  for  each  phone   •  Less  Compabble  –  ex.  iPhone  App  will  not  work  on  Android   •  Run  on  operabng  system  –  NOT  Browser   •  Highly  Effecbve   •  User  friendly   •  Internet  connecbon  not  required  afer  download  


Mobile –  where  we  are  going  


Mobile

Business Insider,  Inc.  

"The present  of  mobile   represents  the  triumph  of   ubiquitous  compubng.  What   we  call  'smartphones'  are   only  incidentally  phones  -­‐-­‐   they're  more  accurately   described  as  cloud-­‐ connected  computers,   available  at  the  ready.”  


Mobile

Business Insider,  Inc.  

“Your mobile  device  will  touch  every  part  of   your  life:  it  will  be  your  wallet,  your  idenbty,   your  car  keys,  house  keys,  communicabon,   social  life  and  far  more.  All  of  these   technologies  already  exist,  but  they  will   become  more  pervasive  and  engrained  in   everyday  society  in  just  a  few  short  years.”  


Business Insider,  Inc.  

Mobile

"Smart phones  give  us  [as   developers]  access  to  a  whole   new  world  of  data.  Never  before   have  we  known  where  you  are,   what  you're  enjoying,  how  fast   you're  moving,  or  where  you're   headed.  This  is  kicking  off  a  huge   wave  of  locabon  driven   applicabons.”  


Mobile

Business Insider,  Inc.  

"Our mobile  device  will  be  our   primary  computer  and  we  will  be   able  to  use  it  to  take  over  and   control  other  devices  like  TVs,  car   dash,  tablets,  thermostats,  etc.”  


Business Insider,  Inc.  

Mobile

“The mobile  device  has   become  our  communicabons   hub,  our  diary,  our   entertainment  portal,  our   primary  source  of  media   consumpbon,  our  wallet  and   our  gateway  to  real-­‐bme   informabon  tailored  to  our   needs.  “  


Business Insider,  Inc.  

Mobile "Mobile  will  become  the   convergence  of  anything  that   requires  an  external  connecbon   for  us.  Social,  commerce,   entertainment,  and  more.  It   becomes  an  extension  of  your   mind  -­‐-­‐  and  the  ability  to   interact  with  the  device  without   even  looking  at  it  will  be  the  key   focus  of  a  lot  of  hardware   innovabons.”  


Business Insider,  Inc.  

Mobile "I  think  the  biggest  change,  and  one   that  we're  already  starbng  to  see  take   shape,  is  that  globally  the  majority  of   internet  usage  will  be  done  via  a   mobile  device  and  for  most  people  the   mobile  web  will  be  their  primary  -­‐-­‐  if   not  their  only  -­‐-­‐  way  of  experiencing   the  internet.  For  a  lot  of  business   Schools  that'll  mean  designing  for  the   mobile  web  first  and  for  the  regular   web  second,  and  there  will  be   increasing  numbers  of  sites,  apps,  and   services  that  exist  only  for  the  mobile   web.”3  


Mobile  


Mobile   

What does your site look like on a mobile phone?


Flash   NO  Flash!  


Flash Â

Designing a mobile site


Site Stats  


Site Stats    

Mobile stats  (3  Slides)  


Visits 4,000

4,000

2,000

2,000

0

0

Site Stats   Sep 1 - Sep 30

Oct 1 - Oct 31

Nov 1 - Nov 30

Dec 1 - Dec 31

Jan 1 - Jan 31

Feb 1 - Feb 17

These mobile devices sent 13,582 visits via 10 operating systems Site Usage

Visits

Pages/Visit

Avg. Time on Site

% New Visits

Bounce Rate

13,582

3.85

00:03:06

25.53%

31.36%

% of Site Total: 1.84%

Site Avg: 2.96 (30.08%)

Site Avg: 00:04:55 (-36.85%)

Site Avg: 16.21% (57.47%)

Site Avg: 26.13% (20.03%)

Operating System

Visits

Visits 42.66%

iPhone

5,794

iPad

4,043

Android

1,913

14.08%

iPod

1,778

13.09%

29.77%

BlackBerry

24

0.18%

Windows

13

0.10%

LG

7

0.05%

Danger Hiptop

5

0.04%

Samsung

3

0.02%

SymbianOS

2

0.01% 1 - 10 of 10


Site Stats  


Site Stats  


Speed Matters •  400ms  delay  results  in  5-­‐9%  drop  in  full  page  traffic   •   100  ms  delay  results  in  1%  sales  loss  (potenbal  $191M  in   lost  revenue  in  2008)   •   1s  delay  results  4%  drop  in  revenue   •   Fastest  10%  of  users  stay  50%  longer  than  slowest  10%   •   500ms  delay  drops  search  traffic  by  20%  (The  cost  of   slower  performance  increases  over  bme)  


SEO and  Mobile  


What to  include  

Calendar


What to  include  

Athletics


What to  include  

News


What to  include  

Photos & Video


mobile page content builder •  add pages •  content changes •  dynamic content feeds (calendar, sports scores and more) •  social media content pages


QR Codes  

What does “QR” mean in QR codes?


QR=Quick Response   •  Free or cheap app •  You create code and links directly to URL you specify


QR Code  &  Social  Media   57% of Facebook and Twitter users said they have scanned a mobile bar code at least once in the past year, while as many as 40% had done so five or more times in the past year.


QR Codes  


QR Codes  


Save the Date

June 10–12, 2011

QR Codes  

Pack your bags and head to the Island: Reunion 2011 is here! Weekend highlights include: • Class dinners • Live entertainment • Faculty and alumni presentations • Golf outing • Alumni art show • Fun for kids & much more For more information, go to www.loomischaffee.org/reunion2011.

Scan the QR code below with your smart phone and instantly link to more information about Reunion 2011.


QR Codes  


QR Codes  


QR Codes  


When NOT  to  use  QR  Codes   The  side  of  a  bus  


When NOT  to  use  QR  Codes   In  an  email  


When NOT  to  use  QR  Codes   For  no  reason  


When NOT  to  use  QR  Codes   Going  to  non-­‐mobile  sites.  


When NOT  to  use  QR  Codes   and….  


Sbll awake?  


Group Project   Everyone  think  of  one  way  to  use  a  QR  code  at   their  school.  

Mobile  
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