Issuu on Google+

BRUSSELS MARCH 2012

Web Trends for Admissions


Web Trends for Admissions


  Getting the word out   Engaging users on your site   Making it simple and accessible   Using new ideas and technologies

Web Trends for Admissions


GET THE WORD OUT

Web Trends for Admissions


Search Engine Optimization   Improving your ranking in Google

(the quality and quantity of your search results)

  The content (including images) on your site matters   Internal and inbound links are important   Make your school an expert in the field – online articles and blogs

  Lots of things you can do yourself   And Google tells you what they want. But do not do what they do not want!

Web Trends for Admissions


Getting Google to Love You

http://youtu.be/BNHR6IQJGZs

Web Trends for Admissions


Search Engine Optimization

Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


It is easy 1- Google tells you what they want

Web Trends for Admissions


It is easy 3- finalsite provides all the tools you need to make Google love you

Web Trends for Admissions


Social Media

Web Trends for Admissions


Social Media Explained (with donuts) Twitter: I am eating a donut. Facebook: I like donuts. You Tube: Here I am eating a donut. Linked in: My skills include eating donuts. Blogs: Here are some great stories about donuts.

Web Trends for Admissions


Social Media – is being used Independent Schools   77% have a Facebook page   51% monitor social media sites   43% have a Twitter account   34% blog   26% use YouTube

Web Trends for Admissions


Social Media – is instant

http://youtu.be/0UFsJhYBxzY

Web Trends for Admissions


Social Media – from SM to your site

Web Trends for Admissions


Social Media – from your site to SM

Web Trends for Admissions


Video – a school YouTube channel

Web Trends for Admissions


Video – create a YouTube channel

Web Trends for Admissions


Social Media – monitor what is being said

http://youtu.be/InrOvEE2v38

Web Trends for Admissions


Social Media – monitor what is being said

That being said‌

Web Trends for Admissions


Blogs

Web Trends for Admissions


Student Blogs

Web Trends for Admissions


Student Blogs

Web Trends for Admissions


Parent Blogs

Web Trends for Admissions


Faculty & Staff Blogs

Web Trends for Admissions


Help!

Web Trends for Admissions


Help!

Web Trends for Admissions


Help! or contact me brooke.peterson@finalsite.com

Questions about anything in my presentation? Email me, I am happy to help!

Web Trends for Admissions


ENGAGING USERS ON YOUR SITE

Web Trends for Admissions


Ask yourself…   What makes your school unique?   What does your school do well?   What do your constituents want to hear?

Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


Web Trends for Admissions


Use Video & Audio

Web Trends for Admissions


Video

Web Trends for Admissions


Video – with students

http://youtu.be/VvAYHHLwbkY

Web Trends for Admissions


Video – with students

http://youtu.be/jPFfcPfoQ5Y

Web Trends for Admissions


Video – with current parents

Web TrendsAllfor Admissions content is Š finalsite


Audio & Podcasts

Web Trends for Admissions


Audio & Podcasts

Web TrendsAllfor Admissions content is Š finalsite


Audio & Podcasts

Web Trends for Admissions


MAKE IT SIMPLE AND ACCESSIBLE

Web Trends for Admissions


Navigation

Web Trends for Admissions


Navigation

Web Trends for Admissions


Navigation

Web Trends for Admissions


Admissions process

Web Trends for Admissions


Accessible FAQ

Web Trends for Admissions


Campus Maps

Web Trends for Admissions


Online forms

Web Trends for Admissions


Online forms

Web Trends for Admissions


Email and eNotify

Web Trends for Admissions


WHAT IS NEXT?

Web Trends for Admissions


Mash-Up Pages

Web Trends for Admissions


Mash-Up Pages

Web Trends for Admissions


Mash-Up Pages

Web Trends for Admissions


Mash-Up Pages

Web Trends for Admissions


Mash-Up Pages

Web Trends for Admissions


QR Codes

Web Trends for Admissions


QR Code - what is it?   Quick Response Code   A short-cut to a webpage.   Need a mobile device with a

camera and a QR Reader app

Web Trends for Admissions


QR Codes - On Campus

Web Trends for Admissions


Don’t forget your Mobile Site Or actually start with it!

Web Trends for Admissions


Web Trends for Admissions


http://youtu.be/LGMIzHDzEtI

Web Trends for Admissions


JAL2012-finalsite