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Ron Krielen Gemma Medina Christine van Meegen Conor Trawinski Minsung Wang


Agents of Change is a project focused on highlighting and connecting social design, art and community projects in Eindhoven through interactive tours and various activities. By mapping the city, it reveals its current urgencies and produces useful tools for social analysis. It means researching “the commons� and connecting with local initiatives, active communities with a critical and analytical position within society and reflecting about different forms of collective action as a social response of current necessities. It is a starting point for a negotiation process with the institution Van Abbemuseum by engaging these initiatives and its participants to use and transform the museum into an agency for local urgencies. This project and publication was made possible with the financial support of the Art of Impact, as part of the Museum as Social Power Plant project of the Van Abbemuseum.

The Umbrella is a network of socially engaged designers, creative collectives and researchers rooted in Eindhoven that started in 2014. We believe that by being independent and networked we are capable of creating experiences for people to better understand the interactions and structures of socially engaged practices we value and act upon. 2


Colophon Agents of Change 2015-2016 published in September 2017 book design: Bron van Doen map graphic design: Christine van Meegen photography: Bron van Doen, Gemma Medina, Niek Tijsse Klasen, Agents of Change participants text editing: Gemma Medina, Minsung Wang, Christine van Meegen, RenÊ van der Velden font: DINPro, Merriweather paper: 120g HVO white printer: Print on demand at Pumbo.nl Š The Umbrella (network) 2017 Jan van Riebeecklaan 1 5642 MB Eindhoven The Netherlands www.theumbrella.nl

Except where otherwise noted, this book is licenced under a Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License.


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Prologue

6

Introduction

8

AGENTS OF CHANGE IN NEIGHBOURHOODS Celebrating people as we are where we are

12

Woensel-West Stratum Doornakkers Woensel-Noord Strijp

14 22 30 38 46

AGENTS OF CHANGE IN THE MUSEUM The museum as an Agency for action: Agents of Change in Room 6

56

Agents of Change Cards Summer program The Workshops Personal Stories

62 74 82 90

AGENTS OF CHANGE REFLECTION Before everything starts again ...some comments and reflections

100

Co-organizers

106

Network

108


Prologue What does it take for people to bring change to life? Does it take super heroes with superhuman powers? In order to bring radical changes to societal urgencies, this may be the case, but how about challenges with a more human scale within our cities, our neighbourhoods and communities? On the evening of October 3rd, 2015 during one of Van Abbemuseum’s Young Art Nights, we challenged visitors to join us with the following words: Joseph Beuys said: Every human being is an artist. We believe that every human being is an Agent of Change! You might only need some tools to take action, the key to discover your own superpowers! If you are wondering how it feels like being protagonist of a social revolution, join us building scenarios of transformation, become an Agent! That evening we hosted a simple and interactive workshop for the guests of the museum: By guiding people through a 15 minute process of mixing a bit of who they are with their imaginations, visitors of Van Abbe created and shared with others many personal scenarios of how they would bring change to the world, the cities they live in, within their workplaces and schools, neighbourhoods and families; simply by being themselves and acting upon their inspirations. This is our starting point. We believe everyone is capable of creating societal impact in their own way, and Agents of Change is our ongoing exploration of capturing and celebrating those who are doing precisely this in the city of Eindhoven.

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Introduction Agents of Change is a project focused on highlighting and connecting social design, art and community projects in Eindhoven through interactive tours and various activities. By mapping the city, it reveals its current urgencies and produces useful tools for social analysis. It means researching “the commons� and connecting with local initiatives, active communities with a critical and analytical position within society and reflecting about different forms of collective action as a social response of current necessities. It is a starting point for a negotiation process with the institution Van Abbemuseum by engaging these initiatives and its participants to use and transform the museum into an agency for local urgencies. How do citizens address their urgencies? How are people bringing change to their communities? How can we pay attention to spontaneous and small-scale efforts in the city? And how can we better support such outcomes? These are questions we have been asking ourselves in the city of Eindhoven since 2014, which has led to the establishment of the Umbrella network and eventually the project Agents of Change. This publication documents the process and results of Agents of Change, from its inception to its recent activities in 2015 and 2016. These years has been extremely important in our development as a network of creatives, researchers and curators dedicated to social engagement. Concepts and ideas on how to bring positive attention to the diversity of social actions taking place within the city, as well as our inquiry on what roles institutions (such

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as the Van Abbemuseum) can play in all this have been tested and acted upon with the support of the Van Abbemuseum and the national Art of Impact programme. This resulted in a series of 5 neighbourhood programmes that took place all around the city as well as a series of summer activities that took place within the museum. Here we present in detail a written and visual recollection of our efforts and the numerous participants of the project and wish to provide a comprehensive and inspiring overview of Agents of Change that will help us develop the project further into the future. We would like to thank Cindy van den Bremen, Cees Donkers, Nick Aikens, Daniel Neugebauer & Charles Esche for their continuous support in helping us grow Agents of Change. We hope this project will inspire others; independent creatives and cultural organizations, citizens and municipal bodies alike, to explore new ways of working together in order to nurture a culture of active citizenship towards building participatory societies.


AGENTS OF CHANGE IN NEIGHBOURHOOD dec 2015 - apr 2016 Five guided tours were organised with small groups of participants through different neighborhoods of Eindhoven (Woensel-West, Stratum, Doornakkers, Woensel-Noord, Strijp). In each tour four projects were visited in one district where the initiators and volunteers introduced us to their activities and organisations. In total, twenty projects were involved in these tours. 10


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Celebrating people as we are where we are A thing we quickly learned while working in the city of Eindhoven was that people are constantly gathering to take initiative in addressing urgencies they care about. This is happening in many shapes and forms. Sometimes initiatives are developed with the support and involvement of the local government, institutions and professionals. These efforts usually have better organisational and financial support as well as receive more attention from the local press and people in the city. In other cases small actions are spawned by communities of like minded people, more modest in scale and reach, usually spontaneous and short lived. The starting point of Agents of Change is to bring attention to these social initiatives in the city as they are and where they are happening. We reserve discussions about the refinement, effectiveness, sustainment and support of such efforts for later stages of the project. Primarily we are interested in discovering who people are and what they are doing within a specific space and time, and then focus our attention on facilitating experiences that share their efforts as directly as possible. For this we find it important to visit people at the locations they are active, and create experiences that celebrate their endeavors as they are. The neighbourhood phase of Agents of Change largely consists of networking and activities. Networking with people in the city is a straightforward yet intensive process. Initial conversations with active citizens in a neighbourhood quickly leads to gaining insight on local urgencies and learning about related initiatives that are difficult to capture via desk research. Being active in 5 neighbourhoods for one month each, we were able to compile a list of 12


20 social initiatives per location in average (approximately 100 projects in total). This network of people and activities, which will always be in flux due to the characteristics of social initiatives, formulates the foundation of Agents of Change. The amount of dedication that goes into developing and maintaining such a network can easily be underestimated, and is important to set up clear expectations on what the network of Agents of Change is offering and how it is useful for the social initiatives involved. Since 2014 we have been experimenting with different methods of representing social projects, and learned that well curated mini tours can offer an effective and inspiring experience for small audiences. Our main format was a mini bus tour visiting 4 social initiatives in each neighbourhood, including lunch at the final destination. We did this in order to create a half day experience that gave ample attention to each community we visited, as well as create a setting for immediate reflection and discussion between the participants. During these small excursions the mediator (in this case the tour guide) plays an active and crucial role. A bus tour in its entirety is a curated experience: the guide prepares questions within the bus and in between locations that foster familiarity and openness, gently encourages each location to share their work with solidarity, and maintains a mental framework that helps the participants focus on societal issues. First visiting people all around the city, rather than first inviting them to the museum, introduces a change of role and perspective.Agents (initiators, volunteers and communities) are the hosts and the visitors (interested people, professionals, city officials, etc.) are the guests. This subtle gesture of acknowledgement sets into motion a more dynamic relationship between stakeholders, and is an attempt to avoid establishing a fixed relationship of user and enabler between constituents (such as a group of volunteer city farmers) and organizations (such as the Van Abbemuseum).


Neighbourhood 1 | December 2015

Woensel-west

This area was defined in 2002 as the most conflictive neighbourhood in the city combining diverse issues like unemployment, insecurity, prostitution, low education, criminality and social exclusion with more than 60 nationalities. Since 2011 the Council is developing a plan aimed to the emancipation of the neighbourhood, based on the alliance with some local groups, stakeholders, and the housing corporation Trudo. The company combines the urban plans with a series of social programs, mainly realized by the residents on a volunteer basis, and they support all the community activities already existing in the neighbourhood. To do so, Trudo has a system of allocation that fosters volunteering: they exchange a reduction in the rental price for weekly hours of social investment.

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Following the methodology of the tour, we walked with renovated tourist’s eyes through the likely Mediterranean VoltaGavany street, and we were very impressed by the fashionable commercial zone with a bunch of alternative business: the organic shop where loose gooses walk in front, second-hand clothing, bicycle customization, etc. The “Emancipatieprogramma� has generated multiple projects principally focused on kids and education, but touching issues like unemployment, elderly exclusion, low incomes, professional training...they are building nexus, mentorship programs, booming different thematic groups and activating new social initiatives funded by Trudo. It has radically transformed the area and the communities are not weighed down by means of sustainability and space to materialize their ideas. But it arose questions around power, control, administration and autonomy. How transparent is the process concerning decision making, goals and benefits? Should a private corporation actually administrate a neighbourhood based on a social program? What is the equilibrium?

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L E S N E O W TOUR # 1

Woensel West

09.12.2015

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structures of social design and socially engaged practices we value and act upon.

We create experiences for people to better understand the interactions and the

ways of connecting and communicating socio-cultural complex projects.

and curators rooted in Eindhoven. Our main purpose is to collaboratively explore

The Umbrella is a network of socially engaged designers, creative collectives

the museum into an agency for local urgencies.

museum by engaging these initiatives and its participants to use and transform

It is a starting point for a negotiation process with the institution Van Abbe-

current necessities.

society, reflecting on different forms of collective action as a social response to

local initiatives, active communities with a critical and analytical position within

for social analysis. It means researching “the commons” and connecting with

By mapping the city, it reveals its current urgencies and produces useful tools

activities with interested users.

art and community projects in Eindhoven through interactive tours and various

by The Art of Impact. It focuses on highlighting and connecting social design,

Agents of Change is a project in collaboration with Van Abbemuseum, supported

4 Contact: g.medina@vanabbe.nl

WOENSEL-WEST TOUR MAP: FRONT SIDE

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If you want to bring people together, let them talk to each other, stimulate them to come out of their houses and see others. If you want people to live healthy and eat varied, and you want to give a little support to individuals with a certain distance to the job market: this comes all together in the neighbourhood restaurant In De Voortuin. In 2010 in the middle of Woensel West district the restaurant In De Voortuin opened its doors. A regular restaurant where people can enjoy a nice and healthy meal for a small amount of money. But at the same time, it’s a special restaurant where interns and people from a reintegration project can get work experience under the tight yet stimulating leadership of a professional cook. In De Voortuin is one of the restaurants of the Robin Hood Foundation, an organization that offers learning experiences for unemployed people; they combine work with education to improve their chances in the job market.

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3

When you want to make a change in a neighbourhood, you have to start with the kids. They are the future. Besides that, you can also reach the parents through the children to give them an active role in which they have to work together. This philosophy of the successful Harlem Children’s Zone in New York is the starting point of the project Kids+. Woensel West Kids+ offers an after school program for kids of the area. Strengthening the social and educational skills of the kids is the central theme of this project, combined with a living room where they have a safe and nice playground. The house is opened every work day often giving education programs, where they offer more depth in different subjects.

Contact

Contact

Celsiusplein 28, Eindhoven Friso van Berkel indevoortuin@robinhoodeindhoven.nl

Edisonplein 8, Eindhoven Noortje vd Palen woenselwestkids@gmail.com

WOENSEL-WEST TOUR MAP: BACK SIDE


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360° Celsius

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2

elderly/music/children/language Every day there is something to do in this building at the Celsiusplein. Celsius360 is managed by Arie Versfeld, an extraordinary active neighbourhood citizen who is always there for others, especially when it comes to older people. Every two weeks they ‘kien’, every Friday there is an elderly afternoon. During Christmas there is a nice dinner at their neighbours In De Voortuin and on Saturday morning there is gymnastics. Stichting Hengel and In De Mix offer music lessons to children. Every Monday there is parent-kid morning for single parents. A lot of social organisations use this building, and in December 2016 they started a try out youth program (15 20-year-old).

1

Spilcentrum Boschdijk / Buurtonderneming Woensel W. diverse neighbourhood activities The Spilcentrum brings different parties together who are all working on the emancipation ambitions of Woensel West. They meet each other through a programme which is managed by Nienke Bruisma. Nowadays over 300 kids are joining the different activities and 160 kids use the weakly language lessons and homework support, which has priority. The biggest inhabitant of the building is elementary school ‘t Palet, the best elementary school of Brabant. The Buurtinfowinkel, the Buurtonderneming (a combination of social housing company Trudo and the city council of Eindhoven), the Consultatiebureau and the Kinderopvang, all got a spot here.

Contact

Contact

Celsiusplein 18-19, Eindhoven Arie Versfeld ariemia@hotmail.com

Wenckenbachstraat 40-58, Eindhoven Nienke Bruinsma nbruinsma@trudo.nl


Neighbourhood 2 | January 2016

Stratum

If you think about last year, What makes you feel most proud of yourself? The participants of the second tour --some of them residents of Stratum-- introduced themselves answering a new ice-breaking question of Ron Krielen at the minibus. The district of Stratum is linked to some of the most important green areas of Eindhoven like the Schutterbosch, the Stratumseheide and Gijzenrooi besides some recreational areas like the Genneperk Park, the Stadwandelpark, Sint Bonifacius Park and Glorieuxpark among others. It gives a unique character to the area that keeps strongly connected to nature. Furthermore, the factory of DAF and some old quarters built for Philips workers are relating the industrial past with the present of the city like Schutterbosch and the Tuindorp (Wittedorp). The initiatives in Stratum combine their aim to building social spaces of encounter and participation, sharing and learning skills with a clear awareness around local and global problems like poverty, isolation and the need of changing our way of living promoting care for the environment, sustainable and ecological alternatives to food production and markets.

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We were inspired talking with initiators and participants of the four initiatives that hosted the tour. They explained how they are reacting to poverty and lack of resources, social isolation, the need for alternative ways of housing, producing and consuming food, individually or as self-organized groups, operating independently and sometimes with the support of the council or housing companies like Woonbedrijf... From the living experience of a former group of squatters that have evolved in a foundation without loosing the focus point of their occupation with a vegetarian restaurant; to a group of citizens that welcomes everyone who would like learn how to grow vegetables as donation for the foodbank in the city; going through a neighbourhood that has a small share living room open to celebrate the diversity and the history of the quarter. There are multiple activities based on a gift and sharing culture, not just to respond to local necessities, but these groups are involved in bigger regional and international networks of solidarity. Artists, designers, booklovers, growers... A strong statement appears behind these groups: the belief in the potentialities of empowerment and the sustainability of working together sharing interests and resources. They keep inviting new collaborators, opening up new channels of participation, fostering DIY action.

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FungiFuturi Growing sustainable food

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FungiFuturi’s passion is mushrooms. We grow delicious and very nutritious mushrooms in the basement of an empty office building. Mushrooms grow on organic material like straw, peels, tree stumps and even coffee grounds, which FungiFuturi collects at local restaurants and uses in so-called ‘grow kits’. In this way, agriculture land is not needed. The mission of FungiFuturi is simple: The preparation of tasty meals with the use of exotic mushrooms. By doing this, we want to tempt people to choose mushroom instead of meat more often. Moreover, mushrooms are good for the environment, and they can grow in a sustainable way without the use of pesticide in empty office buildings – (in The Netherlands there are more than one million square meters of space available). After the mushrooms have been harvested, the leftovers can be used as compost. In this way we can contribute to the circular economy, which is about the maximum reuse of raw materials without losing its value.

Huiskamer (Tivoli) Recycle Kastjes

3

Support through the citizens Volunteers manage this busy living room on Berenstraat. They take care of the cosy space where neighbourhood citizens can meet each other, get useful advice and feel that they are not alone. Social housing company Woonbedrijf and the city council of Eindhoven are facilitating the project, and GGZE was commissioned to support the volunteers.

Recycle kastjes

Commissioned by Buurtcultuurfonds and Woonbedrijf, Uit de Buurtfabriek* worked on an assignment for the neighbourhood Tivoli. Together with the residents of the area they designed a collection of recycled cabinets for the public space to stimulate the exchange of goods, such as books, DVDs and Kitchen supplies. The cabinets are made from construction waste that occurred during the renovation of the neighbourhood. *Uit de Buurtfabriek is a workshop that supports volunteers by providing general support, guidance and perspective in a stress-free work and learning environment.

Contact

Contact

Frederik van Eedenplein 1, Eindhoven Doreen Westphal doreen@fungifuturi.nl

Berenstraat 19, Eindhoven Guled Siyad

STRATUM TOUR MAP: BACK SIDE


2 StadsAkkers

StadsAkkers

1 Books4life

2

Urban agriculture for the foodbank StadAkkers Eindhoven cultivates organic vegetables for the Foodbank. They are active since 2013 and operate exclusively with the help of volunteers. Everyone is welcome to join and help, even just for one day or a couple of hours. Some volunteers are unemployed or have a particular health condition but they all support breeding and harvesting all kinds of vegetables. In 2015, there were three different StadAkkers in Eindhoven spread over diverse neighbourhoods: the Kruidenbuurt (0,5 hectares), ‘t Bokt (3 hectares) and at Castilielaan behind the AZC De Orangerie (Asylum seeker centre). Currently, the field at Kruidenbuurt has already disappeared being occupied by a new building; the one at De Orangerie will stop in Autumn after the centre is closed. But StadAkkers is starting again at a new location: the Eikenburg at Aalsterweg 291C.

Books 4 Life Eindhoven & Burgers Second hand books for the good cause

1

Since 2005 Books 4 Life is a chain of bookstores which sell donated books. The stores are run by volunteers, and the profit is donated to charity. The store in Eindhoven is located at Hertogstraat 2C in the living and office building called Burgers. There is a broad variety of genres, the books are in excellent quality and are sold at an affordable price. This means that at least 90% of the price you pay for a book is donated to a charity like Amnesty International, Oxfam Novib and other small-scale projects that are nominated by the volunteers. All supported charities and projects are about promoting human rights and fighting poverty in the world.

Burgers Stichting HertogStaat is since 1991 located in the old building of Burgers heating industries: started as a squat, they became owners in 1992. The goal is to create affordable work- and living space for starting businesses, craftsmen and artists.

Contact

Contact

Korianderstraat 43, Eindhoven Hennie Kuijken hennie.kuijken@kpnmail.nl

Hertogstraat 2C, Eindhoven Bart books4life.eindhoven@gmail.com


Neighbourhood 3 | January 2016

Doornakkers

Doornakkers is a neighbourhood of 6400 residents located in the east of Eindhoven within the district Tongelre. Approximately 10 years ago Doornakkers was selected as a krachtwijk by the Minister of Housing, Neighbourhoods and Integration (Wonen, Wijken en Integratie), meaning it was seen as a problem area eligible for restructuring in order to address the social, physical and economic problems that arise. Primarily a residential area, it has a high percentage of rented homes populated by lower educated residents and immigrants. Although to this day such statistics do not speak well of the neighbourhood, it is a neighbourhood with many positive aspects. Doornakkers has a spacious layout with lots of greenery, and also contains some historical sites such as the Oostenrijkse buurt, the St. Joseph-gebied and the Stads Hobby Centrum. While residents are faced with various problems there are many social organizations as well as active citizens operating within Doornakkers in order to improve social cohesion within the area.

30


During the tour we were able to visit some of the initiatives and communities that are addressing various social urgencies in Doornakkers with different approaches. While the Rode Kruis is interested in engaging with the locality from the perspective of a renown and established organization, low profile community projects such as #Awesome kledingruilatelier and Social Horeca De Kameleon were initiated upon the interests, skills and self-motivation of active citizens within the area. A noteworthy initiative in Doornakkers is Ankerpunt in de wijk which is actually initiated by Vitalis Berckelhof, an organization dedicated to providing health, care and living services for elderly people. Learning from a similar initiative that started in Woensel, Vitalis Berckelhof adapted the idea and developed it into a concept where the elderly care organization opens up into a community hub and facilitates activities for the neighbourhood, resulting in enhancing the social cohesion between the younger and older population of Doornakkers.

32


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Buurtkantoor Doornakkers Social community connections

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Buurtkantoor Doornakkers stands for connecting and working together with social partners in the area. For this location, we are looking for co-tenants: (social) entrepreneurs who focus on personal development, in the broadest sense of the word, and who would like to connect with us. We offer a friendly atmosphere, beautiful spaces, a big network and good rent prices!

Sociale Catering De Kameleon Social catering business De Kameleon is a catering concept which adapts to its guests and to the host as well. De Kameleon works with a “menu of menus”. Both hobby chefs and professional cooks can share their own specialities with the guests.In this way you can enjoy on Monday a Thai dinner and on Tuesday something typical Dutch. De Kameleon is a place where ambitious food artists can share their passion. De Kameleon offers cooks a kitchen, diner space and the freedom to experiment. The guests always get a surprising menu.

Vitalis Berckelhof

3

Crucial point in the neighbourhood for elderly and residents Liveliness, enjoying the nice things in life together, for young and elderly. That’s what Vitalis wants to offer. Because enjoying life never ends. Be welcome in Vitalis Berckelhof. Join our art and cultural program. Do you want to join ‘kienen’ or move in our step garden? Do you want to go to a theatre show, make an exciting day trip or have a nice dinner in the restaurant? Do you want to get more information about certain topics? Vitalis makes it happen. Vitalis Woonzorg Groep offers cultural activities, day care, leisure and meals to seniors and neighbourhood residents.

Contact

Contact

Buurtkantoor: Bloemfonteinstraat 62, Eindhoven (ingang zijde Paul Krugerlaan) Willian Kirchner willian_buurtkantoor@outlook.com De Kameleon: Reindert Franke 06 1661 2247

Generaal Cronjestraat 3, Eindhoven s.van.aggel@vitalisgroep.nl 040 233 1600

DOORNAKKERS TOUR MAP: BACK SIDE


2 #Awesome

#Awesome exchange-store en studio

1 Rode Kruis

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#Awesome is a non-profit exchange store and atelier where clothing gets a new life. By exchanging clothing you update your own wardrobe. By repairing clothes they live a year longer. And by recycling material, we make new clothes. #Awesome welcomes everyone: as a costumer, as a volunteer or as a participant of a workshop. Volunteers find a place where they get the opportunity to learn and to grow. For some, it means getting a chance to participate in society, when they weren’t able before.

Rode Kruis (Red Cross) emergency help, activities, support

1

Maybe you know the Red Cross from TV, through the emergency aid they offer in disaster areas and war zones. Or maybe you know the Red Cross from the first aid supporters at important (sport) events. And some people may know them from the activities and holidays for elderly and disabled. But the Red Cross has much more to offer. People who are lonely or who are losing their grip on daily life can ask the Red Cross for temporary support. They work together to get an overview of someone’s mental health problems, assisting them to go on with their life. They don’t do this alone, when needed they work together with partners, informal and professional caregivers.

Contact

Contact

Jan van Riebeecklaan 2, Eindhoven kledingruil@outlook.com facebook: awesomekledingruil

Willem van Konijnenburglaan 6, Eindhoven rodekruis.nl/eindhoven 040 244 3311


Neighbourhood 4 | March 2016

Woensel-noord Originally, Woensel was a medieval village that was integrated into Eindhoven in the 1920’s. WoenselNoord is a large area that covers the north side of the city that counts with the biggest density of population in Eindhoven. There you can find major facilities like the Katharina Ziekenhuis and the Woensel Winkel Centrum. These neighbourhoods were built in separate stages –the area is still expanding– so you can find very different models of urban planning, architecture and population, highlighting visible socioeconomic differences in their residents. For that reason, there is a great variety of community initiatives, art and design projects like Flipside and Tante Netty, dealing with the particular character and needs of every neighbourhood. Besides, during last two years they received the local temporary center for asylum seekers (AZC) opening up new lines of interaction.

38


40


The tour introduced us to some examples of the distinct character of these neighbourhoods: a quiet residential area inhabited mostly by a homogeneous elderly population and an active area populated by very different communities with a mixed geopolitical background. Despite their differences, there is common ground among all these initiatives. Most of them are aimed at connecting people, generating spaces for a social encounter, many of them self-managed, others with the support of the Council, bigger organisations as Cement, GGzE or housing corporations like Woonbedrijf. Furthermore, they are building networks of collective action and solidarity around particular issues like isolation, unemployment, low incomes, healthcare, etc. In Woensel-noord exist a significant number of activities developed by and for elderly. It defines the weight that this sector of the population has in the area.


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4 Project Reset 2.0

Project Reset 2.0

3 BIEB

4

Self guided youth centre Woensel Noord Since January 2015 Buro Cement is responsible for the social management of four youth centres in Woensel Noord. Together with the help of volunteers and the target group youth, Buro Cement strives to let citizens organise all kinds of activities in addition to the maintenance and the furnishing of the facility. In the neighbourhood Vaartbroek they chose to change the name of the youth centre and to redecorate the interior of it. They also enlarged their target group by adding activities for women, elderly and neighbourhood citizens with a low income. JC de Vaart is now called JC54A and has a broad variety of activities like bingo afternoons for elderly, Dutch language lessons for women and low budget cooking for inhabitants. The youth centre has now become a meeting point for the area where young and old people can meet each other. Two assistant managers are working there, and the next step will be to connect with other projects in the accommodation, like the BIEB and Artspace Flipside to create a social, beating heart in the area the Dommelbeemd.

BIEB Bewoners Inloop En Buurtcentrum Dommelbeemd (BIEB)– Citizens library

3

Since April 2014 you can find the Burgerbibliotheek Dommelbeemd, a public library, in the BIEB. Run by volunteers this library contains a large current collection of books which you can borrow for free. The Burgerbibliotheek (or Citizens’ library) is based on the principles of bookcrossing.nl. Professional care takers Buurtzorg, Zuidzorg, GgZE, and Lunetzorg facilitate care based on your personal situation and needs. Buro Cement, Woonbedrijf and inhabitants give advice, and they are there for you! And when you get hungry, Inge’s Eettafel will make you a delicious and fair meal. There are also all kinds of activities like language courses, a chess club, a book club and reading afternoons on Wednesday. You can always go there if you would like to have a chat, activity, a cup of coffee, gossip, meals, news, complains and everything you can think of. You play an active role in this because, without you, our BIEB would be empty. Do we see you soon?

Contact

Contact

Tarwelaan 54a 5632KG Eindhoven www.woenselnoord.nl fatimaachhoud@woenselnoord.nl

Tarwelaan 56 5632KG Eindhoven BIEBdommelbeemd@outlook.com www.fb.com/biebdommelbeemd

44 WOENSEL-NOORD TOUR MAP: BACK SIDE


2 Vrede&Vriendschap

Vrede en Vriendschap

1 Prinsejagt3

2

Peace and friendship A social citizen project which is open for refugees in the Netherlands. We strive to help and accompany refugees integrating into Dutch society. We do this by organising activities that are held in and outside the refugees centre in Eindhoven. By letting them participate, they can develop their talents and skills and add something to society. We also work together with organisations and companies who are concerned with the values of refugees in order to achieve the same goal on a larger scale. Our mission: Peace is a human need and because of the loss of peace in their country, they became refugees. Friendship is something that is really needed in this period, since refugees left their home country and with that, also their social connections behind. Our vision: In the future, we hope to grow to different areas in the Netherlands so that we can enlarge our target group. In that way, we can reach more refugees to let them integrate together with a Dutch buddy. Then they will also be able to participate in activities in more areas in the Netherlands.

Prinsejagt3

1

Caring for each other in the neighbourhood How can we become old in our own familiar house in a nice and safe way? The answer of 130 neighbourhood residences is called “Ontmoeten”, which means ‘meet’. Ontmoeten has various concepts, like a coffee hour, reading club, craft café, athletic movement, eating together and more! In July 2012, this project got a house that was programed to be demolished shortly at Gerretsonlaan 19 to host a coffee hour. After that more activities have taken place and the helpline got introduced. Now 65 volunteers run the project and Prinsenjagt3 became the example of ZorgSamenBuurt. Since August 2015 the project is without home, but there are preparations to build a new one. While waiting, fifteen neighbourhood residences opened up their homes for us and now the coffee hour, activities and residence library are held in a different house very week. An impressive obturator. A schedule of the houses for the coffee hour and the sign NR19, which is in use since years, tell people where they have to go.

Contact

Contact

Coördinator Sjoerd Slaaf 06 29459855 sjoerd.slaaf@gmail.com Op facebook: Vrede en Vriendschap

www.prinsejagt3.nl Prinsnieuws@gmail.com


Neighbourhood 5 | March 2016

Strijp

Strijp is deeply connected to the history of Philips in Eindhoven. There you can find most of the industrial complex of the company, named with the capital letters of the word STRIJP and, of course, some of the oldest neighbourhoods built by the corporation for their workers. The area combines on its character the traces of this past based on technological innovation and scientific experimentation with the simplicity of the everyday routine of the factory workers. The Council has embraced this history of technology and design as the generator that will power up the future of the city. Since the 90’s, the area of Strijp-S that used to be the “forbidden city” (just Philips workers were allowed to access) has been immersed in an urban transformation towards a central leisure zone focused on design, culture and creative companies. It has attracted a new range of young population but has left out the old communities. Is there any way to re-connect them again? During the tour, we meet some of the initiatives that have connected the dots successfully.

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Despite the new image of progress and creative leisure, the area of Strijp is plenty of initiatives that are reacting to isolation, social exclusion, low incomes and unemployment through collective action, different channels of professional training and alternative economies. Of course, there are some projects related to environmental issues and many initiatives involving design and technology. The tour gave us a clear idea of how some of these communities have been confronting these matters with conventional approaches for a long time while others are proposing entirely original strategies to bring closer the citizens, promoting participation and social innovation combined with a critical analysis about their situation. Some of these initiatives have assimilated the language, tactics and aesthetics of art and design as a natural components in their development. Although questions about sustainability, temporality and real engagement of the different partners involved are still on the table, they are already connecting past and present and effecting change.


TOUR #5 Strijp

23.04.2016

P J I R ST

Wij Legende a

Ergon Rooijakkersstraat 3

h

Baltan Laboratories Kastanjelaan

b

Het Lokaal+ Karel Martelweg 2

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Voedselbank (verdeelpunt) Schootsestraat 47

c

Stichting Speelkr8 Speelheuvelweg 1

j

Soul Kitchen Torenallee 55

d

Basisschool Strijp Dorp Apeldoornstraat 1

k

Area 51 Klokgebouw 51

e

Philips Fruittuin Oirschotsedijk 14A

l

Seats2meet Torenallee 24

f

Keetje Gelderlandplein

m

Garden Mania Philitelaan

g

Oes Moes

n

Caffee Allee Torenallee 22-02

50 STRIJP TOUR MAP: FRONT SIDE


Agents of Change is a project in collaboration with Van Abbemuseum, supported by The Art of Impact. It focuses on highlighting and connecting social design, art and community projects in Eindhoven through interactive tours and various activities with interested users. By mapping the city, it reveals its current urgencies and produces useful tools for social analysis. It means researching “the commons” and connecting with local initiatives, active communities with a critical and analytical position within society, reflecting on different forms of collective action as a social response to current necessities. It is a starting point for a negotiation process with the institution Van Abbemuseum by engaging these initiatives and its participants to use and transform the museum into an agency for local urgencies. The Umbrella is a network of socially engaged designers, creative collectives and curators rooted in Eindhoven. Our main purpose is to collaboratively explore ways of connecting and communicating sociocultural complex projects. We create experiences for people to better understand the interactions and the structures of social design and socially engaged practices we value and act upon.

e

Contact: g.medina@vanabbe.nl

1

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f

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Drents Dorp Hoofdkwartier h

j

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Vereniging Centro Español

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jkcentrum ’t Ven

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Theresiakerk

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4 Centro Español

Centro Español

3 Wijkcentrum ’t Ven

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Tapas in Strijp In may 1986 the first spanish centre was started through a group of spanish-speaking Philips workers. In 1990 they moved to Strijp. Since its beginning it is a place to meet, to enjoy great food and to celebrate the spanish culture. During the last 26 years the Centro Espanol achieved a central role in Strijp. It organises activities on a regular base, amongst sports competitions, exhibitions, cultural events, bingo evenings and activities for kids. There are spanish books to read and to borrow and music-, language- and flamencocourses to follow. A house for Spanish and Latin-american organisations in Eindhoven!

Wijkcentrum ’t Ven

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Neigbourhood centre in the church The Theresiakerk (Theresiachurch) is located in the heart of the neighbourhood het Ven. This monumental church was deprived of service in 2013. In 2014, another meeting spot of the neighbourhood was closed: the wijkbibliotheek (neighbourhood library). This was the reason that volunteers developed a plan to realise a neighbourhood centre in the empty Theresiachurch. An important side-goal of the centre is to avoid cutbacks in the heart of the neighbourhood het Ven. The library shall reappear in the church as well.

H Ong

In 2016, the neigbourhood consult wants to open the doors of the church for 2 years. They want to start with a coffeecorner, a theatre, and an atelier. During these 2 years, the neighbourhood consult will be in close collaboration with the pastor management searching for an implementation that will make them be in charge for the church also in the future.

Contact

Contact

Hugo de Grootplein 47 A 5652 LL Eindhoven 040 252 1708 www.emigracioneindhoven.dse.nl

Johannes Voetstraat 2 5652GS Eindhoven bestuur@wijkhetven.nl www.wijkhetven.nl

STRIJP TOUR MAP: BACK SIDE


2 Drents Dorp Hoofdkwartier

Drents Dorp Hoofdkwartier

1 ’t Strijps Hûkske

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A creative and social citizens project One of the hotspots in the area Drents Dorp is called Drents Dorp Hoofdkwartier. The Hoofdkwartier, which means headquarters, was the home of the Drents Dorp Angels. Three women from the creative industry, commissioned by housing cooperation Woonbedrijf, activated people to prepare for the maintenance in their neighbourhood and succeeded to boost social cohesion. Nowadays there is a solid base of volunteers, organising different projects. Like their yearly participation in the Dutch Design Week and their project called Ongemakkelijk Diner (‘Uncomfortable dinner’). This dinner is a full evening programme at the intersection of social and art. Residents serve guests a dinner on uncomfortable crockery, designed by themselves. They combine this with theatrical elements in order to challenge the dinner guests to interact with each other in a different way. The profit of this dinners is used for new projects in the neighbourhood.

‘t Strijps Hûkske

1

Meeting point in the neighbourhood Located at the Lochemstraat lies a green area with beautiful trees, grass and field-flowers. The residents got (temporary) maintenance over this area from the municipality of Eindhoven and housing corporation Woonbedrijf.

Het gemakkelijk Diner

With lots of fun the whole neighbourhood worked together to start a vegetable garden, build picnic-tables and to create paths for walking and strolling. The bmx-playground is also part of the area. At the moment, the residents have advanced plans for their “discovery-garden”, the first huts made from willow twigs are already built. ’t Strijps Hûkske is a meeting point for young and old. Working together on the creation of this place makes us know each other well in the neighbourhood.

Contact

Contact

Wikke Peters 06 20439847 www.hetongemakkelijkdiner.nl

Carina Verhulst 06 42145268 strijpshukske@gmail.com


AGENTS OF CHANGE IN THE MUSEUM apr-sep 2016 The results of our research into local initiatives were exhibited in the context of the Room 6 at the Van Abbemuseum as part of the exhibition The 80s: today’s beginnings? We designed an interactive map that was still open to adding new locations for the public. After closing the show, there are 73 projects from five areas on the map of Agents of Change. 54


E


The museum as an Agency for action: Agents of Change in Room 6 One of the objectives of Agents of Change was to initiate a negotiation process with the art institution to re-think its position within the city and open up different possibilities of support and interaction with the communities and projects involved in the network. We wanted to encourage them to discover how to use the Van Abbemuseum differently: as a platform to reflect their position and, at the same time, an agency for action connected to contemporary art. To do so, we invited these communities to make use of the museum differently and position themselves as demanding agents participating in different co-designed activities and workshops. Besides, we welcomed proposals that could activate and take advantage of the resources of the institution. For the communities, it means shifting their perception and relation with the museum. It is to reconsider the mission and the use that conventionally is conferred to the museum as a paradigm of a modernist institution: a top-down structure, a container for artworks to be preserved and exhibited (a white cube) without any channel or possibility of interference from the public. Therefore, we initiated a relation through the tours that broke with all these preconceptions about the function of the museum and the character of its public, disassembling concepts around spectatorship as a passive, contemplative approach, the role of contemporary art and its elitist-mercantilist image. For the museum, it means a difficult and slow process that requires moulding protocols and procedures within the organisation, imagining and staging new spaces, forcing an unprecedented 56


operational flexibility, building teams and defining alternative programs that could involve different groups commonly unconnected and with no relation to the art world. It implies to give room and recognition to other voices that can contribute input about multiple disciplines, bringing the institution closer to the local knowledge and its character, leading to establishing a dialogue between global and local urgencies and the dilemmas questioned by contemporary art. Our aim was to rethink and redefine the Museum as a “useful museum” or Museum 3.0 (wright, 2013: 40): a flexible and inclusive space for thought, discussion and co-production adaptable and capable of reflecting and reacting to the present circumstances of the current society. A society that, on many levels, seems to be returning to ¨the commons¨, defined by constellations of critical active citizenship, cross connexions, participation, collective action and self-organized groups all facilitated or instigated by social media platforms. In terms of sustainability, would it be possible for a cultural institution to be legitimized by its own context through the use and the value of joint production of local knowledge? Could it be considered as an alternative form of “capital” for the institution and the city? Beyond the function of the museum as an art container and a generator of unilateral discourse, it adds a reflective function open to the locals that allow the public to get to know and use the museum differently, and hopefully, reformulating the traditional systems to produce, create and deliver content. But how to materialise this challenge? In 2016, the results of our first stage of research and tours were exhibited in the context of the Room 6 at the Van Abbemuseum as part of the exhibition The 80s: today’s beginnings? Room 6 was an experiment of the curatorial and education department in the conventional development of temporary exhibitions program. The aim


was to generate a long-term room of action that could engage directly with local constituents and the general public, based on the regional context, connecting the content of temporary exhibitions with the city through a designed interaction and a program of activities. Gemma Medina was the curator of the space and she transformed the Room 6 into a perfect playground to connect the history of some active groups from the 80’s in Eindhoven with the current situation of the city as starting point of reflection. It gave visibility to the communities represented in the Agents of Change’s map and a prime excuse for them to visit the museum. The Umbrella designed a display with an interactive map of Agents of Change that was still open to adding new locations of active communities in the past and the present. The public could activate it following a simple dynamic with a set of cards and stickers to fill in and locate their stories in the map and the timeline of the 80’s decade. After closing the show, there were 73 projects from five areas on the map of Agents of Change. Furthermore, it was complemented with the production of five videos collecting personal stories that involved participants from AoC linked to the issues highlighted in the exhibition as feminism, movements against domestic violence, antimilitarism, gay emancipation and the outsourcing of the economy. It was embedded in a process of co-production with different constituents and organisations active since the 80’s in Eindhoven like De Fabriek, De Effenaar, COC Eindhoven and Vredeswinkel giving room for their interests; engaging them in various levels and stages of the design, content and activation of the room. Collectively we created a public program with different events, small exhibitions and workshops. In resume, Agents of Change used Room 6 as a dispositive to power up the network, turning the museum into a platform to reflect on history and context in Eindhoven, connecting contemporary artworks and historical, cultural movements with the challenges of the citizens today. 58


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WIL JIJ EEN VERHAAL UIT DE JAREN 80 DELEN?

WOULD YOU LIKE TO SHARE A STORY FROM THE 80’S?

1

Neem een zwarte Jaren 80 sticker: Neem een van de genummerde Jaren 80 stickers. Dit is het nummer van jouw verhaal!

Take a 80’s Sticker: Take one of the numbered 80’s stickers. This is the number of your story!

2

Vul jouw Jaren 80 kaart in: Schrijf je naam en jouw verhaal op en schrijf je contactgegevens op zodat we in de toekomst contact met je kunnen opnemen als je meer wil delen! Vergeet niet het nummer van jouw sticker op de kaart te schrijven.

Fill in your 80’s Card: Write your name, your story, and how we can get in touch with you if you would like to share more in the future! Don’t forget to write the number on your sticker onto the card.

3 Zet jouw kaart op de Jaren 80 timeline: Zet jouw kaart op de Eindhoven Jaren 80 plank. Zet jouw kaart bij het jaar van jouw verhaal.

Place your card on the 80’s Timeline: Put your card on the Eindhoven 80’s shelf. Place your card on the year of your story.

4

Plak jouw sticker op de kaart: Plaats jouw Jaren 80 sticker op de kaart van Eindhoven op die plek waar jouw verhaal plaatsvond. Dank je wel voor het delen van jouw verhaal!

Stick your sticker on the Eindhoven map: Attach your 80’s sticker on the Eindhoven map near where it happened. Thank you for sharing your 80’s story with everyone!

WIL JIJ DELEN WAT JIJ NU AAN HET DOEN BENT? Neem een Agents of Change sticker: Neem een van de genummerde Agents of Change stickers. Dit is het nummer voor wat je nu doet!

1

Vul je Agents of Change kaart in: Schrijf je naam op, wat je nu aan het doen bent, waar jij dit aan het doen bent, en hoe mensen met jou in contact kunnen komen! Vergeet niet het nummer van jouw sticker op de kaart te schrijven.

Take an Agents of Change Sticker: Take one of the numbered Agents of Change Stickers. This is the number for what you are doing now!

2 Fill in your Agents of Change Card: Write your name, what you are doing, where you are doing it, and how people can get in touch with you! Don’t forget to write the number on your sticker onto the card.

3 Place your card on the Agents of Change shelf under the Eindhoven map: With your card there now other people can learn about what you are doing and join!

Zet jouw kaart op de Agents of Change plank onder de kaart van Eindhoven: Nu kunnen anderen zien wat jij aan het doen bent en meedoen!

Plak jouw sticker op de kaart: Plak jouw Agents of Change sticker op de kaart van Eindhoven op de plek waar je nu bent. Dank je wel voor het delen van jouw activiteit met iedereen! 62 62

WOULD YOU LIKE TO SHARE WHAT YOU ARE DOING NOW?

4 Stick your sticker on the Eindhoven map: Attach your Agents of Change sticker on the Eindhoven map near where it is happening. Thank you for sharing what you are doing with everyone!


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Summer Program As part of Agents of Change, we activated the Summer Program of the Room 6. In July, We invited three initiatives to share their knowledge with the museum proposing and developing activities for the general public of the institution.

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Activity | July 14

Proeftuin 040 Neelke Goossens, André Cools

Proeftuin 040, a platform for urban agriculture, lead a workshop on his project “Beeware040”. They brought water and soil into Room 6 to teach us how to produce beefriendly homemade seed bombs to be spread it as guerrilla gardening in the spring of 2017. This activity is not so wild for an art museum if we realised that there exists an art project called Green Guerrillas by Liz Christy (1973) that is part of the Arte Útil archive (n.212). In fact, the actions and activities of this platform countering the modern urbanism, reflecting on the neoliberal system of mass production of food and the effects of the climate change are directly related to those Environmental movements in the 70s and 80s.

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Activity | July 21

Ongemakkelijk Diner

Esther van de Graaf, Bianca van Rooij, Wikke Peters, Bregje van Berkel, Marion Wesseling, Erco Gastelaar, Annet Nooijen, Aafke Dohmen, Lise Alix, Joukje Steige, Marloes Kursten, Nadine Roeleveld, Ria van der Meijden, Ilse van den Berg, Marianne Slegers, Doremieke van Loosdregt, Francien van Breemen, Ingrid Broer Grassere, Leo Jansen, Ingrid Broer Grassere, Francien van Breemen, Ria van der Meijden, Tonnie and Hennie Ongemakkelijk Diner had a small two-weeks exhibition and a whole evening of performances. This group of inhabitants of Drents Dorp, in collaboration with CKE Eindhoven, have developed a concept reacting to a prevailing situation in the area: the lack of communication between neighbours and their exclusion in the city, especially, within the yearly celebration of Dutch Design Week that has a central point in Strijp-S. The Ongemakkelijk Diner blended design and art with their own experiences and personal stories to create a challenging “China�, that now has developed a performative adventure as a pop-up restaurant that invites us to an uncomfortable dinner, celebrating weirdness and provoking collaboration among the participants. Most of the visitors of the museum joined the activity thinking that it was an artistic performance.

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Activity | July 28

FlipsideZesde Kolonne Luk Sponselee Hardheaded Soul sMTvUz Djs: Munne, NickLeBeat, MammaLuk, Thresh Flipside-Zesde Kolonne was one of the oldest artists-run initiatives in Eindhoven operating since the 80’s. Besides their long history of activities as a podium, residence and production label of experimental music and visual arts, they were active until February 2017 as an important cultural node for Woensel for Woensel Noord area, producing exhibitions, activities, events and workshops involving youth and kids with the critical perspective of contemporary art. To commemorate its spirit born in the alternative artist’s scene, they offered a concert with guest musicians from the 80s.

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The Workshops In August, the Umbrella held three workshops around some main issues revealed in the research of Agents of Change, such as the temporary use of the space in the city, alternative economies and how to build communities with a focus on integration. We invited some initiatives linked to these issues to join us in a conversation using the museum as a platform to present their projects and their challenges. We planned to discuss their situation with a particular group composed of a representative of the municipality, a curator serving the museum and the members of the other communities involved. To do so, we introduced a dynamic based on co-design that started a think-tank to share knowledge and developed together solutions for the future. Moreover, it confirmed the increasing possibilities of the network of Agents of Change.


Workshop | August 4

Temporary Spaces Stadsakkers Het Strijp’s Hûrske Het Karregat There is a lot of vacant space in Eindhoven. About 15% of only office buildings are empty1 and mostly affordable to rent through housing corporations, sometimes even free to use. Perfect find for young people, creative start-ups or people with lower income. Just until the time has come to leave and a building changes or disappears. What are the current uses of empty, temporary space in Eindhoven? Where are the problems? We invited the projects Stadsakkers and Het Strijp’s Hûrske, and a group of residents of Het Karregat joined us interested in finding new locations for their activities. During the discussion, the central question turned to be how to keep this projects running after evolving into something significant, even after changing its location. How to engage people in the activities to keep the initiatives alive? A couple of ideas emerged, and we all shared resources. 1 http://www.ed.nl/economie/ groei-technologiebedrijven-here-en-prodrive-helptregio-bij-vermindering-leegstand-kantoren-1.5626912

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Workshop | August 11

Alternative Economies Awesome Atelier Walhallala040 Let’s Eindhoven Pay with a hashtag, exchange your goods or share your food with strangers. Just don’t expect money. All is possible. In the second session, we discussed alternative economies in Eindhoven. What does it mean for the society to generate parallel economies? How valuable are they? For this edition, Awesome Atelier, Walhallala040 and Let’s Eindhoven were our guest. The fundamental question that arouse from their particular challenges: Does exist any option for an alternative economy within a neoliberal society? Could the council provide any dispositive of support to this kind of projects? Could institutions foster alternative ways to exchange services and their expansion into the city? As an aftermath of the workshop, Let’s Eindhoven hosted in October a “Filosofy afternoon” to follow up the discussion.

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Workshop | August 18

Building communities Uit de Buurtfabriek Yamal Sarah LivingMuseum Finally, during the third workshop, we proposed to consider the character of some projects that are building communities around the concept of integration. Sometimes is hard to feel like part of a community because of the anonymity of the neighbourhood or if your situation doesn’t fit with the regular patterns. At times, the missing knowledge of language and culture make it even harder. The projects UitdeBuurtFabriek, the initiative led by Yama Saraj with refugees from Afganistan, and the project LivingMuseum by Ron Vogels en Cis van Abbe working with homeless artists were invited. During the debate, the assumptions about what is a community, and the concept of integration was analysed. From the discussion emerged that the use of this terminology implies a “forced assimilation” and it is already an act that is excluding those that don’t fit into a standard framework.

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Personal stories For Room 6 The Umbrella curated and produced five videos collecting personal stories that linked the city of Eindhoven and some participants from Agents of Change with the principal historical counter movements that defined the 80s, underlined in the exhibition about other countries and contexts. There were stories of feminism, movements against domestic violence, antimilitarism, gay emancipation and the outsourcing of the economy.


Personal Story | Video

A story about the Hollanditis and the Freedom Office Hans Matheeuwsen

In the 80s Hans Matheeuwsen has been concerned with Hollanditis, a national peace movement mainly against nuclear bombs. Stichting Vredesburo Eindhoven began in 1978. In the beginning young people who were part of the Pacifist Socialist Party gathered to discuss war, peace and alternatives for conflicts. They found a place on Grote Berg and officially started in 1982. In the midst of the societal movement that was going on, they started a small shop, where they collected books and where they informed and educated

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people about politics and society. Slowly it became a place where people gathered who wanted to make a change in society. After the Berlin Wall fell, the movement slowly faded away. Hans believes that the ideology and organisational structures which were emerged in the late 70s and 80s are now coming to an end. With that Vredesburo will disappear from the city. He wonders how this movement has influenced our current society.


Personal Story | Video

A story about two strong women Mia van der Weide en Maaike van Ierssel

Mia (1919) was never allowed to building engineering studies because she was a woman. That’s why she went on to work at Philips in the sales and purchases department. Her husband worked in the spiral department, where Mia had to check if the proof samples were approved. After six of seven years, she got married and had to stop working because the rules of the company didn’t authorise married women to remain working. They should stay at home and take care of their families. Nevertheless, she started for herself and started wallpapering and painting.

In the 80s the second wave of feminism was still alive. During this time Maaike (1967) finished high school and wanted to start working, but her grandma Mia advised her to go studying, so she would become an independent woman. During her studies at the MTS she found out she was the only girl. The school was not prepared for girls and the teachers clearly disapproved. She, therefore, went to the HTS where there were much more females. Mia wasn’t actively part of the feminist movement, but she is Maaike’s primary influence which stimulated her to do these studies and made her an independent woman. At 96 Mia is still independent and lives and does everything on her own.


Personal Story | Video

A story about a new Philips Piet Eiff

Piet has worked at Philips during the 60s, 70s and 80s. At the end of the 80s, he retired. During the 60s and 70s, the work was sedate. Everybody had their personal projects and the freedom to do it their own way. There was a strong connection between the workers and their products but also between Philips and the city. The residents of Eindhoven felt ownership over the company. Over the years having this connection become more difficult due to the changes in economic policies, the outsourcing and the accelerating of the consumption. The products succeeded each other increasingly rapid.

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It meant products went out of date quickly, workers had to master making new products rapidly, and there was less hand production, as the products were assembled elsewhere. During the 80s, the attitude towards work became more detached. The relationship between workersproducts changed. The passion for the job slowly faded, especially because products were made in many different places. Where formerly retired workers would visit the workplace, this was not allowed anymore. Piet believes this shift in attitude continued to the present, whereby the contribution became less and less personal.


Personal Story | Video

A story about a women’s shelter Toos Nijssen

IIn the 80s Toos was a social worker in a women’s refuge where women and their children were taken in if they were confronted with domestic violence. Toos grew up in a family where there was inequality between the sexes. She thinks this is the reason she started working at the refuge. She had an urge and feeling to take action, which she associates with the 80s. Working at the women’s refuge brought surprises everyday, as the situation could rapidly change overnight when new women with children arrived. The atmosphere was always very tense because the women always came from situations which weren’t safe.

The collective aspect everybody stood for, is something Toos can remember very well. She was part of a group of women who shared the same goal, which gave a lot of strength to work there, easily asking for support and sharing their worries. The feeling of collective support, where people would stand up together for something and would help each other, is for Toos closely related to the character of the 80s.


Personal Story | Video

A story about the Roze Driehoek and gay emancipation Ad van Oostrum

Ad, born in 1949, moved to Eindhoven in 1971. At that time, in many aspects of life it was evident that homosexuals weren’t really free. This fact, combined with the increased political awareness and the LGBT rights movement of the 80s, made the time right to actively start working on these things. For Ad, it began when he joined the Roze Driehoek in Eindhoven, and they planned to attack the bishop’s palace in Roermond because the bishop had made statements condemning homosexuality. They went to Roermond and covered the bishop’s palace with

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posters with the motto: “Homozijn is fijn” (Being gay is Okay). This action turned out to be the catalyst which was followed by many more actions and a national rally which eventually led to the liberation of the LGBT. Ad describes the excitement he and his companions felt which belonged to protesting and fighting for their rights. The Roze Driehoek became increasingly more extreme, to the point Ad did not feel at home anymore. He, therefore, became a member of COC instead and later even board member for a couple of years, where they stimulated the road to liberation.


AGENT OF CHANGE REFLECTION oct - dec 2016 Agents of Change worked in 5 neighbourhoods between 2015 - 2016, hosting tours, workshops and activities in the city as well as in the museum. What have we learned about the city, its people, societal challenges and social initiatives? And what should the future of Agents of Change look like? 98


Before everything starts again... some reflections Agents of Change has unfolded progressively, opening up different lines of action, reflection and distinct possibilities of development not just for the participating tour guests and local initiatives, also for the museum itself. After closing the first phase, it becomes apparent that we can recognize it as a methodology or a model, influential on many levels, that can be applicable in multiple contexts. At this point, when We are about to start a second stage of the project in 2017, We consider it necessary to bring up some of the remarks, thoughts and discussions that emerged from our experience during the first phase. Mainly, We want to be honest with the communities and the philosophy behind the project to acknowledge some weaknesses of the programme. The needs of the city One of the objectives of the project was mapping the urgencies of the city by highlighting creative strategies and examples of collective action. The combination of field-based research and the tours provided us with a better understanding of these communities and their structures from the perspective of their initiators and participants, getting closer to the contexts of each neighbourhood through the experience of visiting them. We received an active input about straight responses to current urgencies from citizens that are taking a position within society, acting as political entities even if they don’t think about themselves in that way. The gathered information, put together as a

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list describes the current needs of the city. Analysing this list, we were surprised to discover that some problems that we didn’t imagine as the principal urgencies in the city, probably because there are not so visible, are affecting nearly all the neighbourhoods: unemployment and isolation (with elderly isolation in particular). Underrepresented Communities Additionally, if we examine the information gathered it is evident that among the communities and groups involved in the project, the majority refers to a social stratum of Dutch, white, western population. With some exceptions, there is a lack of representation of other collectives and communities of colour. Does it mean that there are no Agents of Change active in those communities? It’s hard to believe. We assume this result is a direct consequence of the method we used for the field-based research, because we compiled the projects using the most established tools: desk-research and scouting through the areas, talking to the people. We found most of the projects because they were visible enough by their location or they related to specific names of stakeholders of each district. In a practical sense, we wanted to know which initiatives were active at that very moment. But we have to admit that even if we had an inclusive programme, we didn’t think about it, and we fumbled the underrepresented communities. Looking back, we could have used alternative channels to complement the research, like visiting civic centres or organisations linked to specific non-dutch communities. Although We acknowledge that for the future, it would have required investing more time researching and building networks at that time. We have to be aware of this trap and plan and invest more time in the research phase. Following complementary ways of research, including those underrepresented communities to join the network, will open new means, lines of dialogue, analysis and action, offering a more complete image about the social reality in Eindhoven.


Reach and temporality of the initiatives: condition or problem? Many of the projects we have encountered in the city were started and maintained spontaneously. They were using limited resources, operating in precariousness, with a finite organisational capacity to achieve sustainment. This can be quickly perceived as a shortcoming of these initiatives, immediately leading towards a discourse of how to better support social initiatives to become sustainable. However, if we acknowledge that different levels of engagement exist when dealing with a societal challenge, questions like How effective is the project? or How long will the project last? are more about understanding the conditions of how they spawned rather than simply improving them and solving problems. The people and initiatives we have met through Agents of Change demonstrate the diversity of how people are experiencing, approaching and tackling societal challenges in Eindhoven. We have also witnessed this during the summer workshops. For instance, the temporary use of the space is a natural state for nearly all of the initiatives and, many often, it determines their cycles or even their disappearance. Which make us conclude that the value and potential of these projects is still not visual for the city. Otherwise, the project space would be supported on another level. Nowadays, It is still only on a level of acceptance, as long as there isn’t anything else which might pay off better. It should be pointed out that, notwithstanding their smooth operation and positive actions to foster social encounter, some of these projects have already ended their activities. It reinforces the idea of temporality around these practices, independently to the trajectory of these organisations. Flipside, for example, has stopped in after ten years of activities because they lost the support of the Council. The initiatives part of Atelierdorp and Kelderman en van 102


Noort at the NRE Terrain have been forced to remove their actions to other locations after the new plans of renovation for the area. AZC has been closed on April 1, 2017, by the national organisation responsible for the reception, supervision and departure of Asylum seekers in The Netherlands, dropping all the initiatives that have linked the residents of the centre with the neighbourhood and the city. A bunch of open questions This reflection leads us to a series of open questions for the next stage of the project, and we hope we will grasp some answers in collaboration with participants and the institutions involved. How can a project like Agents of Change effectively connect communities and give visibility and problematize the urgencies of the city? Can communities bring their urgencies into the museum to discuss them through art and creativity? Can we use a modern and contemporary art collection like the one at Van Abbe as a catalyst to understand and analyse the situation of a community from multiple perspectives? How can we celebrate active citizenship and artistic engagement while giving communities valuable support? By inviting communities to use the institution, to share and be a part of its programme, how can we avoid the risk of instrumentalization and the objectivation of their activities? Can we provide co-design tools to reflect and deal with the challenges of these initiatives? Since we are collaborating with the AsociaciĂłn de Arte Ăštil, can we activate the archive (www.arte-util.org) as a resource for creative strategies to take action? Can we link groups in the city with some of the artists represented in the archive? Can we promote future collaborations?


Methodology of Agents of Change and future developments It has always been important to be precise about the location and timeframe of our mapping in order to capture initiatives that are easily overlooked: smaller, temporary projects. The intention of our mapping and activities has never been to produce and maintain a ubiquitous network of social projects in Eindhoven. Rather, the process and outcomes of Agents of Change are closer to creating snapshots of social engagement within a given neighbourhood/district, during a given moment in time. While Agents of Change was initiated through a collaboration of independent creative, researchers and curators, and was able to grow with the strong support of the Van Abbemuseum and municipality of Eindhoven, at this moment of growth we must acknowledge that in its current state and direction Agents of Change is no longer a project that can be sustained independently without the structural support of institutions such as the Van Abbe. This may be a critical point to be mindful about during our continued development of Agents of Change as we are exploring the value and sustainability of the project itself together with the museum, the municipality and other regional partners.

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Co-organizers Agents of Change 2015 - 2016 Ron Krielen | Social designer Ron is a social designer and entrepreneur graduated from Design Academy Eindhoven in 2013. He has always been strongly motivated to help those in need as a designer. From this perspective Ron developed “Two Hats”; his graduation project that enables taxidrivers to be of more service to their elderly and handicapped clients. Since 2014 Ron has been developing and running projects in Eindhoven such as Uit de Buurtfabriek, NIEUW/OUD and Agents of Change. This led to founding co-design studio Bron van Doen in 2016 together with Minsung. Ron is interested in making valuable connections and empowering people to take part in society. Gemma Medina | Research Curator Gemma Medina Estupiñán is an art historian (PhD degree in Contemporary Art History) and independent researcher and constituents curator. She is focused on the relationship between contemporary art and society, participating in projects that fall outside standard artistic discourse, and bringing art closer to the non-specialized audiences. Since 2008 she has collaborated with Van Abbemuseum in diverse experimental and speculative projects like “Be(com)ing Dutch” or “Play Van Abbe”. Since 2012 she is working in close collaboration with Tania Bruguera as co-curator, researcher and archivist for the Asociación de Arte Útil. In 2015 she joined The Umbrella Network.

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Christine van Meegen | Designer (Studio C.A.R.E.) Graduated in 2015 from Design Academy Eindhoven, then founded Studio C.A.R.E. together with her partner. Co-founded the Umbrella network in 2014. Now being manifested in Rotterdam, building up an experimental research space, where her whole private and professional live is put to challenge. Core activity are: mapping and influencing temporary socio-cultural constellations and mechanisms in the city, working face to face with people in their living and work spaces. She uses methods of arts, architecture and design to deconstruct spaces and realities, aiming at reconnecting inhabitants and users through unconventional methods with their environment. Conor Trawinski | Service designer Conor is a design thinker and service designer based in Munich. He sees design as a process and an attitude which can be applied to all walks of life. It is a way of thinking, a way of doing and a way of working which is used to solve problems both complex and simple. As a design (thinking & doing) practitioner and entrepreneur, he apply design to the development of services and products in the public and private sector. He works with process driven methodologies while using empathy as a starting point. He continues to be fascinated by the methods and tools which can be used to facilitate users / customers / citizens through co-design processes. Minsung Wang | Communication designer Minsung is a creative entrepreneur and designer. With a background in art history and archaeology, he furthered his studies into design at Design Academy Eindhoven. After graduation he focused on developing diverse socially engaged design projects in the city of Eindhoven such as Uit de Buurtfabriek, NIEUW/OUD and Agents of Change. This led to founding co-design studio Bron van Doen together with Ron, and together they are consistently creating co-design projects. A founding member of The Umbrella network, he is interested in facilitating social engagement and participation using design thinking and co-creation.


Network Agents of Change 2015 - 2016 WOENSEL-WEST Spilcentrum Boschdijk | Community center, Education: Kids & Adults Wenckenbachstraat 40-58

360 graden celsius | Elderly isolation, Education, Music, Kids activities Celsiusplein 18-19

Woensel West Kids + | Kids activities, Education, Food Edisonplein 8

Restaurant in de Voortuin (closed) | Professional training, Low income, Unemployment, Food Celsiusplein 28

Brooklyn square | Local Business, Food, Barber, Music, Urban Art Wattstraat 70

Johan Cruijff Court | Sports Groenewoudseweg

Bloemenwoud | Enviromental, Gardening, Collective action Groenewoudseweg

Kinder Vakantie Week | Kids activities Groenewoudseweg

Woensel Westside Stores | Local business Edisonstraat 108


Karoessell Kringloop Eindhoven | Local business, Alternative Economy, Recycling, Low income Edisonstraat 147A

Baekelandplein | Centralised prostitution Baekelandplein 20-21

Braakliggend terrein (closed) | Kids activities, Education, Enviromental, Collective action Jan van der Bildtstraat

Tante Netty | Kids, Education, Low incomes, Collective action, Design Edisonstraat 70a

Wijksportclub WW | Sports, Low income, Unemployment, Volunteers Spilcentrum Boschdijk

Sini Lunchroom | Food, Integration Edisonstraat 105

Falafel Masters | Food, Local Business Edisonstraat 131-133

STRATUM Huiskamer | Community center, Integration, Food Berenstraat 19

Recycle Kastje | Recycling, Collective action, Sharing, Alternative Economy, Design Berenstraat 19

StadsAkkers | Food, Gardening, Low income, Unemployment, Collective Action, Alternative Economy | Korianderstraat 43

Burgers / Stichting HertogStaat | Alternative Economy, Collective Action, Housing, Low income Hertogstraat 2


Books4life | Alternative Economy, Low Income, Poverty, Books Hertogstraat 2C

Fungifuturi (finished) | Alternative Economy, Recycling, Food, Local Business, Environmental Frederik van Eedenplein 1

RepairCafe Stratum | Alternative Economy, Recycling, Enviromental Hoefkestraat 42A

Beppino Sarto (school) | Kids Activities Sint Petrus Canisiuslaan 47

Plein 1 | Community center Waterroosstraat 1 / Kerstroosplein

Digitolk | Adult Education, Elderly isolation, Alternative Economy, Technology ‘t Akkertje, Heezerweg 452

Beginhoven | Food, Gardening, Collective Action, Environmental, Design Pasteurlaan 21 and Animalipad

‘t Schutterke (Schuttersbosch) | Community center, Elderly isolation Rendierveld 40

Buurtinfowinkel Kruidenbuurt | Community center Kalmoesstraat 70

Tivoli i love iT bewonersinitiatieven | Community center Bisonstraat 1

Chris Dierickx | Recycling, Art, Environmental Geert Grootestraat 27

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Walhallala 040 (Pizza Geert) | Alternative Economy, Recycling, Education: Kids, Music, Food, Sharing Gabriël Metsulaan 1B

De Jaguar | Community center, Elderly isolation, Activities Jaguarstraat 2

Van Abbemuseum | Museum, Art, Education, Networking Bilderdijklaan 10

Pillo Games (moved) | Kids, Design, Games, Local Business Vestdijk 133

Restaurant 50’s Diner & Take Away | Food, Local Business Heezerweg 304

Wijkrestaurant Het Cruydenhuisch | Food, Local Business, Community center Kalmoesplein 73

Fontys students helping elderly | Elderly isolation, Sport Kerstroosplein

DOORNAKKERS Rode Kruis | Healthcare, Low income, Community center Willem van Konijnenburglaan 6

Awesome kledingruil atelier (moved) | Alternative Economy, Sharing, Clothing, Low income, Poverty Jan van Riebeecklaan 2

Vitalis Berckelhof | Elderly isolation Generaal Cronjéstraat 3

Buurtkantoor (closed) | Community center Bloemfonteinstraat 62


Sociale Horeca De Kameleon | Local Bussines, Food, Low income, Poverty, Professional Training Bloemfonteinstraat 62

Stichting 55 Plus Educatief | Elderly isolation, Education Paul Krügerlaan 55

Speeltuinvereniging St. Joseph | Kids activities Sint Josephlaan 1

CornerSpot | Community center, Collective Action, Design Jan van Riebeecklaan 1

Stichting doornakkers / Buurtinfowinkel | Community center, Colllective Action Jozef Israëlslaan 2F

Doorntuin | Gardening, Collective Action, Food Ter hoogte van de Altvioolstraat and Josef Israelsstraat 2F

Dierenopvangcentrum De Doornakker | Animals, Health Care Doornakkersweg 51

Scouting Doornakkers | Kids Activities Urkhovenseweg 27

Sectie C | Design, Collective Action, Alternative Economy, Local Business Daalakkersweg 4

De Kruisruimte | Exposition space, Art Generaal Bothastraat 7E

Stadshobbycentrum | Education, Elderly isolation Paul Krügerlaan 55

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WOENSEL-NOORD Prinsejagt3 | Elderly isolation, Community center, Education, Sharing, Kids activities Prinsejagt

Vrede en Vriendschap | Networking, Collective Action, Integration, Isolation, Refugees, Kids activities Achtse Barrier, Blixembosch

BIEB (Bewoners inloop en Buurtcentrum) Dommelbeek | Community space, Food, Psychiatric Healthcare, Education, Books Tarwelaan 56

Project Reset 2.0 | Food, Sharing, Youth, Low income, Elderly isolation, Women, Kids activities Tarwelaan 54

Goodwill Sociaal | Food, Sharing, Kids activities, Low income, Community center BelgiĂŤplein 20

Buurthuis Almonte | Community center, Food, Sport Weegschaalstraat 1

Prinsheerlijk Buurten | Elderly isolation, Community center, Education, Alternative Economy, Sharing Herodusplein

SeniorensociĂŤteit Andromeda | Elderly isolation, Healthcare, Community Firmamentlaan 1

BMX tracks | Youth, DIY, Sport Achtse barrier

Adopteer een straat | Gardening, Collective Action Achtse barrier

Jakoopje tweedehands kledingwinkel | Collective Action, Local Business, Recycling, Low income Orionstraat 7


Repaircafe | Technology, Education, Community, Alternative Economy, Recycling Ouverture 2

Zaaien in de achtste barrier | Food, Gardening, Collective Action Savoiepad 14

Jongerencentrum De Mortel | Youth Center, Collective Action, Kids Activities Savoiepad 14

Kiosk Henri Dunant Park | Community Center Henri Dunantpark

Stichting Zesde Kolonne (Flipside) (Closed) | Art, Kids Activities, Youth, Food, Alternative Economy, Music Tarwelaan 56

Actionkids | Psychiatric Healthcare, Kids Savoiepad 14

OKA open kinderactiviteiten achtse barrier | Kids Activities, Collective Action Atrechtlaan 44

Mini-bieb | Collective Action, Low Income, Sharing, Alternative Economy Gelaarsde Kat 90

Mini-bieb | Collective Action, Low Income, Sharing, Alternative Economy Amerlaan 33

Woensel Supertoll | Collective Action, Art, Community

STRIJP Strijps Hรปkske & BMX playground | Collective Action, Sport, Youth, Gardening, Alternative Economy Elburgstraat / Lochemstraat

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Hoofdkwartier Drents Dorp | Design, Food, Isolation, Professional training Beukenlaan 1b

Wijkcentrum ‘t Ven | Community center Johannes voetstraat 2

Vereniging Centro Espanol | Food, Adult Education, Kids activities, Community center Hugo de grootplein 47

Ergon | Unemployment, Professional Training, Networking Rooijakkersstraat 3

Het Lokaal | Elderly isolation, Students, Youth, Food, Education, Technology Karel Martelweg 2

Stichting Speelkr8 | Kids, Alternative Economy Speelheuvelweg 1

Basisschool Strijp Dorp | Education, Kids activities Halvemaanstraat

Philips Fruittuin | Gardenig, Environment Oirschotsedijk 14a

Keetje | Problematic area turned around last summer Gelderlandplein

Oes moes | Collective Action, Gardening Vuurdoornstraat achterpad

Baltan Laboratories | Design, Technology, Art Kastanjelaan 500


Voedselbank Eindhoven Strijp | Food, Poverty, Low income, Unemployment, Sharing, Alternative Economy Schootsestraat 47

Soul Kitchen | Professional Training, Youth, Unemployment, Food, Music Torenallee 55

Area 51 | Sport, Youth Klokgebouw 51

Seats2Meet | Alternative Economy, Networking Torenallee 24

Gardenmania (closed) | Enviroment, Gardening Glaslaan 2

Caffee Allee | Local Business, Professional training, Low income, Unemployment, Food Torenallee 22-02

Duurzame Eindhoven | Environment, Community, Education Torenallee 20

NR 19 | Design, Art, Workplace Hurksestraat 19

Kerkproject / infowinkel | Community Center, Alternative Economy Carmelitessenstraat 2

Kunsterij | Healthcare, Education: Adults, Community Lepenlaan 40

Crossbaan Piet Hein Eek | Gardening, Collective Action, Kids Activities, Food Wielewaal

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CITYWIDE Let’s Eindhoven | Alternative Economy, Recycling, Low Income, Sharing, Enviromental

Stichting Stad van Morgen | Enviromental, Food, Gardening, Education, Collective Action

040 Energie | Alternative Economy, Local Business, Low Income, Environmental

Transitie Stad Eindhoven | Networking, Collective Action

Velt Eindhoven | Environmental, Food, Networking, Gardening, Collective Action

Kunst Route 65 | Education, Elderly isolation, Design, Art, Technology

AiREAS cooperatie | Environment, Community


Agents of change 2016  
Agents of change 2016  

Agents of Change is a project focused on highlighting and connecting social design, art and community projects in Eindhoven through interact...

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