Missguided Strategic Buying Project

Page 3

3.3. Strategic Evaluation and Selection 3.3.1. Johnson & Scholes: SAF Model 3.4. Summary

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Product Development

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4

4.1. Trend Analyis 4.1.1. Design Matters 4.1.1.1. Colour and Fabrics 4.1.1.2. Silhouettes 4.1.1.3. Details and Trims 4.1.2. Nocturne 4.1.2.1. Colour and Fabrics 4.1.2.2. Silhouettes 4.1.2.3. Details and Trims 4.2. Comparative Shop 4.2.1. Garment Type 4.2.2. Price Points 4.2.3. Fabric Composition 4.2.4. Details 4.3. Directional Shop 4.4. Trend Translation 4.5. Range Plan 4.5.1. Phase One 4.5.2. Phase Two 4.5.3. Phase Three 4.5.4. Phase Four 4.5.5. Phase Five 4.6. Product Specifications

5

Technical Development

5.1. Technical Pack 5.1.1. Working Drawing 5.1.2. Garment Specification 5.1.3. Size Specification

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