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Contact: Sara Gorelick Colangelo & Partner Public Relations 646.624.2885 ext. 111 sgorelick@colangelopr.com

Janelle Rennie Mediajam Ltd. +6427.507.5794 janelle@mediajam.co.nz

NEW ZEALAND’S OWN BROKEN SHED VODKA LAUNCHES IN USA Lands as the only Super-Premium Vodka Distilled, Crafted and Bottled in New Zealand WANAKA, NEW ZEALAND, June 1, 2012 – Broken Shed Vodka (www.brokenshed.com), a superpremium vodka made in New Zealand, has announced its launch into the United States. Founded in 2009, Broken Shed Vodka looks to capitalize on its success in New Zealand by expanding into select USA markets. “We are very excited to be selling our vodka in the U.S.,” said Mark O’Brien, co-founder of Broken Shed. “We make and sell Broken Shed in a comparatively remote area, so we’re thrilled to have the opportunity to launch on the world’s largest stage.” Broken Shed Vodka is distilled four times from New Zealand whey (the excess sugar generated from milk production), which has been distilled to the highest standards in New Zealand for over 25 years. Though few vodkas are distilled from whey, it is an excellent natural source for distillation of pure spirit. Broken Shed Vodka is free of additives and blends two distinct water sources from New Zealand, one from Central Otago on the South Island and the other from East Tamaki on the North Island. After testing ten different water sources from all over New Zealand, the team at Broken Shed believes they have found the water with the perfect character to blend with the whey spirit. “New Zealand is the perfect place to make vodka,” said Mark Simmonds, cofounder. “We have excellent water — some of the most desired and tastiest in the world —and the purest spirit made from whey. Combined with our craft blending and filtering techniques, we’re able to make a smooth and awardwinning vodka, without any additives.”

DISTILLED, CRAFTED & BOTTLED IN NEW ZEALAND Broken Shed Vodka 333 Beacon Point Road Wanaka, 9305 New Zealand brokenshed.com


Broken Shed also attributes its smooth taste profile to craft blending and filtering during production. Broken Shed utilizes continuous depth filtering and a custom-designed charcoal filtration process. “Making a vodka without any additives in the formula requires the purest spirit and water, supported with meticulous care from blending to filtering,” continued Mr. Simmonds. On the heels of great success in New Zealand, Broken Shed plans to grow systematically in the U.S., launching today in Connecticut with plans to enter the New York City and San Francisco markets over the summer months. “While the U.S. vodka market is huge, it’s also over-crowded. Brands are struggling to differentiate themselves,” said Mr. Simmonds. “But our quality speaks for itself, and we have unique features with our water sources, distillation from whey, and 100% New Zealand origins. We’re confident we can get our vodka in front of some smart vodka drinkers. And once they taste, we know they’ll love Broken Shed.” About Broken Shed Vodka Broken Shed Vodka is based in Wanaka, a small lake town in the mountains of New Zealand’s Southern Alps. Distilled, crafted and bottled in New Zealand, Broken Shed is made without any additives. The award winning vodka was founded in 2009, launched in 2010 in New Zealand, and then launched in the U.S. in June, 2012. Started in a ‘broken’ down old shed on Lake Wanaka where the formula was originally crafted and produced, the (slightly) renovated Shed is now used for tasting events and offices. To learn more about Broken Shed Vodka, please visit www.brokenshed.com.

DISTILLED, CRAFTED & BOTTLED IN NEW ZEALAND Broken Shed Vodka 333 Beacon Point Road Wanaka, 9305 New Zealand brokenshed.com


Press Release - US Launch (May 2012)