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My name is Brodie Sweeney and I am a second year full time student, studying Digital Media at Griffith University. I am majoring in Graphic Design and this subject has always sparked an interest with me. I began university immediately after high school and have not regretted it once. I believe I have a certain style of design and find it hard to explore other styles through my own creativity. I am motivated by success and afraid of failure. However this does not stop me from trying new things. A lot of people who know me are unaware of my creative side and are surprised when I tell them my choice of study. This is something I am trying to change as I am beginning to expand my work and designs. I am a lazy person except for when I need to rush. I procrastinate until the last minute and I believe this is when I do some of my best work. I have a gentle nature and I am very laid back most of the time, which is probably the cause of my procrastination.


-Logo only to be used in with the colours listed -All versions of logo to have no attached background colour -Primary and Secondary Elements are not to be distorted -Text and Image can be used together or separate -Throughout branding: Header font is to be Gotham Bold Body text is to be Gotham Book


KEY CHAIN SCAN-IN CARD


-Dimensions: -Width 3m -Height 0.8m -Depth 0.5m -Materials: Contructed of stainless steel and perspex -Funk Fitness logo protrudes of front of desk (10cm)

RECEPTION DESK


GYM TOWEL


LEVEL 1 SIGNAGE

-Dimensions: -Width 5m -Height 2.3m -Depth 0.1m -Mounted 0.05m of Slat -Materials: Contructed of alloy and perspex -Down lights to illuminate at night

Side View


LEVEL 2 SIGNAGE

-Dimensions: -Width 10m -Height 3.3m -Down lights to illuminate at night -All header text must be Gotham Bold Capitals -All body text must be Gotham Book -Must adhere to colour scheme -Must be present within 2km of location


LEVEL 3 SIGNAGE

-Dimensions: -Width 0.75m -Height 1.5m -All header text must be Gotham Bold Capitals -All body text must be Gotham Book -Must adhere to colour scheme -Support stand must be alloy or staninless steel finish


LEVEL 4 SIGNAGE

-All header text must be Gotham Bold Capitals -All body text must be Gotham Book -Must adhere to colour scheme -Black or White Font only -Only to be located within facility -Stands must all be alloy or stainless steel


LEVEL 5 SIGNAGE

-Dimensions: -Width 25cm -Height 20cm -All room names must be Gotham Bold Capitals -Must adhere to colour scheme -Finish must be alloy or stainless steel -Must only be in front of white or grey wall


Entering the Southern Cross Packaging Competition involved identifying and resolving a packaging issue in today’s market. This required me to explore my creativity in regards to materials, design and branding. This brief was about identifying a packaging problem and resolving this issue through an intelligent and creative solution for the packaging, not re-inventing the product. With the increasingly high demand of today’s consumers it was important to investigate every option, in search of the most achievable, practical, realistic and useable solution.


PROBLEM

Frustrating Packaging Overuse of materials


SOLUTION

Redesign of cylinder Incorporation of ‘Elevation’ system Change in production materials Remove unnecessary materials More Environmentally friendly resources


Dimensions Tube Height: 110mm Tube Diameter: 32mm

Flip cap lid seals the contents within but allows for quick easy access.

Upward force moves a base plate up the shaft ultimately raising each tablet until the user can freely retrieve it.

The bottom of the tube is lipped to ensure the base plate cannot fall out and provides further support to the entire tube.

Base plate is weighted and of a large enough size so that it freely moves up and down the shaft without becoming stuck.


DESIGN


BRANDING

PERFORMANCE


C=0, M=75, Y=100, K=17 C=100, M=80, Y=31, K=17 Logo is only to be used with specified colours Logo must be used as complete element There is to be no distortion to any elements of the logo Font on ingredients packaging is to be Myriad Pro only


2567QCA Graphic Design 1

Assessment: Marks & Feedback The following items were included in your portfolio: Item One: Corporate Identity: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________


Item One: Corporate Identity: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________

Item Two: Packaging: weighting 50% Criteria

Criteria weighting

Creativity and Innovation

40%

Technical Standard

30%

Presentation Quality

30%

Mark (0–10)

Feedback and comment ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Marking criteria 0 No Submission; 3 Poor; 4 Below Pass; 5 Pass; 6 Sound Performance; 7 Good Performance; 8 High Performance; 9 Very High Performance; 10 Exceptional Performance

TOTAL MARK



Graphic Design 1 Portfolio