Page 1

0 AC471 Lantern Coach Qty 1

e carbonat k Poly ed) ll ■ Blac Includ To Insta BC (Not Max ■ Easy p 100w ■ Lam Rating UK ■ IP44 186 LBLB e In The ■ Mad ■ d for acture Manuf

orne, Plc, Wimb esale ical Whol ctrical AC

t, BH21 Dorse


AC4710 Lantern Coach Qty 1


Polycarb d) ll ■ Black Include (Not To Insta ■ Easy Max BC p 100w ■ Lam Rating UK ■ IP44 7SJ t, BH21 LBLB186 e In The Dorse ■ Mad orne, Wimb sale Plc, .uk ■ cal Whole ctured Manufa

for AC

Adding Value Through People

Electri c-elect www.a

Friendly trade counter service

About Us 2

AC Electrical was founded more than 30 years ago by a man who is passionate about serving customers. Today John Kelly runs a 40 strong branch network and the dedication to providing a committed service can be felt in every one. All of our branches work closely together so that we can offer an excellent service to customers of every size, whether national or local. We are a family based business with strong values; you will find us friendly, loyal and responsive and we are always ready to go that little bit further to help your business.This is reflected in our new corporate identity which states very clearly that our aim is to “add value through people”.

We look after our people because we recognise that motivated people are the key to our success. Our staff are well trained but more importantly they feel that they belong and contribute to our success. Service is all about people and it is our people that make a difference. Today we all share John’s passion to serve your business to the best of our ability. Add to this all the muscle and systems of a national group and you can see why AC Electrical is the fastest growing wholesaler in the country.

■ ■ ■ ■ ■

52,000,000 51,000,000 50,000,000 49,000,000 48,000,000 47,000,000 46,000,000 45,000,000 44,000,000

40 branches nationwide and expanding Friendly, welcoming local staff Local branches serving local needs Sales circa £60m and growing Adding value through people philosophy

Adding Value Through People “At AC Electrical Wholesale we have always believed that it is people who make the difference to our business. “There are many electrical wholesalers competing for customers in every part of the country, often offering products from the same manufacturers.

“This approach to Adding Value Through People all starts with our own people Whether a recent recruit or a long serving member of staff, we aim to build loyalty, enthusiasm and commitment and provide the appropriate rewards. “It’s a philosophy that has helped us grow consistently in recent years and I am confident it will underpin our future success as we grow even more rapidly in the future.” ■

“That means to be successful, AC Electrical needs to provide something extra… and that’s our people and their attitude, commitment and knowledge. “The team at AC Electrical try hard to understand our customers’ business, so that we can find ways to improve service that are relevant and helpful. John Kelly “We understand the importance of being local, with local staff able to make quick decisions and reflect local customer needs.

Managing Director

“We also value the relationships we build with manufacturers, recognising their expertise and technical knowledge, and we work with them closely to our customers’ benefit. ■

■ ■ ■

Working hard to understand our customers’ business Local service, responds to local demands Strong supplier partnerships Teamwork and commitment


Local branch network

Adding Value for 4


At AC Electrical, our goal is to help our customers succeed. We work harder to understand your business and what we can do as an electrical wholesaler to improve the quality and efficiency of our service. We know that customers have different priorities and demands and these can vary regionally and locally. That’s why we have local branches with real decision making powers as well as our national resources. 15



At AC Electrical we are responsive and ready to go the ‘extra mile’ to make sure our customers receive quality service.






Every branch has a broad stock range, backed by friendly, helpful service, and efficient delivery.


30 38





Remember, we’re here to help, so just let us know what we can do to make our services even better for you!





8 24 6



4 28 14 2 11

35 31 26




12 17

0 AC471 Lantern Coach Qty 1


carb k Poly ed) ll ■ Blac Includ To Insta BC (Not Max ■ Easy p 100w ■ Lam Rating 7SJ UK ■ IP44 186 t, BH21 LBLB Dorse e In The orne, ■ Mad Plc, Wimb esale ical Whol ctrical ■ Electr ac-ele d for acture Manuf



AC4710 Lantern Coach Qty 1


Polycarb d) ll ■ Black Include (Not To Insta ■ Easy Max BC p 100w ■ Lam Rating UK ■ IP44 7SJ t, BH21 LBLB186 e In The Dorse ■ Mad orne, Wimb sale Plc, .uk ■ cal Whole ctured Manufa

for AC

Electri c-elect www.a

5 The highlights of our customer service include: ■

Local branches serving local needs

Comprehensive stock, in branch, “on the shelf”

Major brands and top manufacturers support

Technical and product knowledge

Local branch based delivery for reliability

Responsive service, reacting to “emergencies”

Quick response for quotations and specifications

Empowered branch managers to meet your needs.

As an extra value feature for customers, AC Electrical Wholesale has introduced the Acel range of own branded products in a number of categories. The Acel range is designed to offer customers a true value for money option for the most commonly required installation equipment. The Acel range is available from all branches nationwide and offers great competitive value. ■


Efficient and proven IT systems make 16

it easy to do business with us: Corporate purchasing cards ■ Consolidated invoices ■ Kit building ■ Use of customer part numbers ■ Priced advice notes ■ Electronic invoicing Stock search facility across all branches ■

And recently launched our enhanced website providing customers with an alternative way of doing business by utilising the full benefits of e-commerce

Chitpaul Chadha Shrewsbury branch

Local branch support

Adding Value for Suppliers 6 “Our success is built on a solid relationship with all suppliers and we want to continue to foster these partnerships.” Stewart Hodges Commercial Director

AC Electrical values its relationships with product manufacturers and suppliers. By working together, in a real partnership, we create an efficient supply chain that brings tangible benefits to customers. This approach starts with open discussion and a commitment to sharing information, looking for targetted growth and eliminating inefficiency and duplication.

By working together with suppliers we can ensure customers benefit from: Comprehensive stock range, including the latest products ■ Technical expertise and product knowledge both from trained AC Electrical staff and from manufacturers ■ Up-to-date information on changing legislation and new regulations ■ Competitive prices especially for those every day items ■

At AC Electrical Wholesale, we also recognise that suppliers have a choice in their distribution partners, and we aim to be a preferred supply route for the leading and specialist brands through:

■ ■ ■

Local branches holding local stocks Pro-active approach, helping to create demand Dedicated local sales activity ■ Trade counter display and point of sale ■ Empowered local managers ■ Joint marketing and promotional initiatives ■ Efficient IT systems ■ Strong business development plans

Daryl Turner Poole branch

Team work is vital

Adding Value for our People At AC Electrical, people really do make a major difference to the success of the business.

7 ■ ■

It is the attitude, commitment and loyalty of the AC team that ensures we continue to provide the highest levels of customer service and are able to work in partnership with suppliers.

■ ■ ■ ■

Empowered staff, who can make decisions Training and development Career progression Attractive rewards and benefits Teamwork approach Opportunity to share in business success

Although we are a sizeable company and growing fast, each local branch operates with a small, tightly knit team where everyone makes a big contribution. As a result, the company places great emphasis on recruiting, developing and retaining the best people.

David Bell Financial Director

“At AC Electrical we expect people to make that extra effort for our customers and suppliers but in return they know that we are committed to their ongoing success and career development.”

Malcolm Smith Financial Controller

Adding Value in the Future For over thirty years, AC Electrical Wholesale has demonstrated consistent business performance and success.

“AC Electrical is a dynamic business with secure foundations and great potential.”

This trend is now accelerating, with the company achieving record levels of growth through its existing branch network and with plans for further branch development and expansion. By working closely with suppliers, by developing a true teamwork approach in the business and by an unrelenting focus on customer service, AC Electrical Wholesale plans to be even more successful in the future. This confidence is underpinned by a highly experienced management team working to a clear development programme.

Richard Rose Chairman

Already the company is increasing its market share significantly and this growth will continue bringing rewards for customers, suppliers and staff alike. From firm foundations, AC Electrical Wholesale PLC is growing into a truly valuable enterprise. ■

Cobham Road ■ Ferndown Industrial Estate ■ Wimborne ■ Dorset Telephone: 01202 851800 ■ Fax: 01202 851818 E-mail: ■ Website:

BH21 7SJ