Gypsy of the Year
Hiv/aids initiative the actors fund
20 years of Red ribbons
national Food grants
$1.5 million to 125 Providers
broadway backwards 7
The Broadway Bears xv
grand finale riding for the cause fred ebbâ€™s lasting legacy b r o a d way c a r e s . o r g
[AT BROADWAY CARES]
Behind the Scenes is published by Broadway Cares/Equity Fights AIDS 165 West 46th Street, Suite 1300 New York, NY 10036 Telephone: 212.840.0770 Facsimile: 212.840.0551 Email: email@example.com broadwaycares.org Tom Viola, EXECUTIVE DIRECTOR Michael Graziano, PRODUCING DIRECTOR Larry Cook, DIRECTOR OF FINANCE AND ADMINISTRATION Danny Whitman, DIRECTOR OF COMMUNICATIONS
BC/EFA OFFICERS Paul Libin, PRESIDENT Ira Mont, FIRST VICE PRESIDENT Thomas Schumacher, SECOND VICE PRESIDENT Richard Frankel, THIRD VICE PRESIDENT Sherry Cohen, FOURTH VICE PRESIDENT Philip Birsh, TREASURER Judith Rice, SECRETARY BC/EFA BOARD OF TRUSTEES Cornelius Baker John Barnes Scott Barnes Joseph Benincasa Chris Boneau Bob Boyett Barry Brown Kate Burton Robert Callely Kathleen Chalfant Alan Cumming Gavin Darraugh Michael David B. Merle Debuskey Maria Di Dia Paul DiDonato Sam Ellis Roy Harris Richard Hester Craig Jacobs Richard Jay-Alexander Cherry Jones Nathan Lane Nina Lannan Jay Laudato
Margo Lion Nancy Mahon Michael McElroy Mary McColl Kevin McCollum Terrence McNally Jerry Mitchell Bernadette Peters Martin Richards Chita Rivera Jordan Roth Nick Scandalios Peter Schneider Robert Score Marian Seldes Jeffrey Seller Philip J. Smith Charlotte St. Martin David Stone Stuart Thompson Tim Tompkins Tom Viola (ex-officio) Robert E. Wankel Beth Williams Nick Wyman
Behind the Scenes Tom Viola, Danny Whitman and Lane Beauchamp, EDITORS Aaron Waytkus, LAYOUT & DESIGN Contributors Peter Borzotta, Mo Brady, Sarah Culp, Cat Domaino, Charles Hamlen, Joe Norton, Dan Perry, Kevin Reed & Ryan Walls Photographers Peter James Zielinski, Adriano Bastos, Julia Benjamin, Carol A. Ingram, Rosalie O’Connor & Steve J. Sherman
[ ] Executive Director from the
Dear Friends: Thank you for being a part of the BC/EFA family of donors, friends and supporters. Everything you read about in the following pages is made possible by your generous commitment of energy, resources, talent and time. I am happy to report that through an unprecedented season of giving, BC/EFA continues to support an important safety net of social services for thousands in our theatrical community as provided by The Actors Fund. Simultaneously we’re reaching hundreds of thousands more across the country who, marginalized by gender, race, sexual orientation, age and class, continue to face serious and life-threatening challenges in these difficult times. In this issue of Behind the Scenes, we salute the HIV/AIDS Initiative of The Actors Fund. The HIV/AIDS Initiative was one of the first industry-based programs in the nation to support those struggling with the overwhelming challenges of living with AIDS and its stigma. BC/EFA is proud to be the primary supporter of the HIV/AIDS Initiative for more than 24 years, especially as our support for The Actors Fund has grown to also ensure that everyone in the community facing a short-term crisis or long-term challenge has access to the services and resources they provide. Since 2006, BC/EFA’s Food Service and Meal Delivery Grants have become a priority, as they support health and well-being of individuals living with HIV/AIDS and often stabilize an entire family unit, particularly those headed by single mothers with dependent children. This winter, BC/EFA awarded more than $1.5 million in grants to 125 food service providers nationwide. We are able to provide this support, in part, due to the great success of our recent fundraising events. Broadway Backwards 7, Dance from the Heart and the grand finale of The Broadway Bears topped all previous editions. These three were bolstered by an incredibly successful six weeks of fundraising that lead up to December’s Gypsy of the Year. Because of you there is hope for many who have been forgotten, dismissed or ignored. Because of your willingness to share your good fortune and resources, many will be able to step up and reclaim their lives and, in turn, reach out to others to do the same. Thank you for joining hands with Broadway Cares/Equity Fights AIDS. Thank you for offering us the means to reach out when others turn away. Your generosity is our greatest blessing and one we are committed to put to very good work. It is a responsibility that we take most seriously even amid the fun and outrageous energy of our special events for it certainly has the power to save, change and uplift many lives. Thank you for making a difference. Time and again. Today and moving forward into tomorrow. Sincerely, Tom Viola Executive Director At Broadway Cares/Equity Fights AIDS, we work hard to make sure that the money raised goes directly to assist those who need your help most. In an effort to do this and be environmentally friendly, we are mailing less and relying more on select email communication. You might say we’re reducing our “carbon tap shoe.” Please help us by making sure we have your current email address so we can invite you to events and share the latest information about BC/EFA grant-making. We respect your privacy. You will not be bombarded with emails nor will your email information be shared with anyone else.
Visit us online at broadwaycares.org/update or send an email to firstname.lastname@example.org with your full name, email and phone number, as well as your street address to help us identify you in our records. What we do together makes a difference … for the environment, too.
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[BC/EFA] 2011 Grant-Making “Where Does All That Money Go???” Support for THE ACTORS FUND HIV/AIDS INITIATIVE
PHYLLIS NEWMAN WOMEN’S HEALTH INITIATIVE
AL HIRSCHFELD FREE HEALTH CLINIC
ACTORS FUND WORK PROGRAM
THE DANCERS’ RESOURCE
Stage ManagerS’ Project
Miscellaneous Annual Gala, Memorial Donations, Benefit Support, etc.
THE ACTORS FUND
FOOD SERVICE and MEAL DELIVERY PROGRAMS 123 Organizations in 34 States
LOCAL AIDS SERVICE ORGANIZATIONS $ 2,222,074 375 Organizations in 47 States Health Clinics, Housing Programs, Case Management, Emergency Financial Assistance, Harm Reduction Programs, Quality of Life Services NATIONALLY RECOGNIZED AIDS SERVICE and ADVOCACY ORGANIZATIONS
THEATRE COMMUNITY SERVICE ORGANIZATIONS and SPECIAL GRANTS
AIDS RESEARCH amfAR and IAVI (International AIDS Vaccine Initiative)
PHYSICIAN VOLUNTEERS FOR THE ARTS Broadway Flu Shot Initiative
INTERNATIONAL GRANTS South Africa / THE LION KING Grants to 32 AIDS Service Organizations and Whole Grain Bread Project TheatreMAD, London
JAPANESE RED CROSS Broadway community’s response to earthquake and tsunami in Japan
the ACTORS FUND
NATIONAL Grants INTERNATIONAL Grants
$ 4,865,490 $ 455,051
2011 BC/EFA GRANT-MAKING TOTAL broadwaycares.org
[Broadway Cares/Equity Fights Aids]
MISSION STATEMENT Approved by the BC/EFA Board of Trustees – May 27, 2010
• To mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS; • To ensure direct support specifically through social services and programs of the Actors Fund to all individuals in the entertainment industry affected by critical health issues, including but not limited to HIV/AIDS; • To support organizations across the country which provide treatment or services for people specifically affected by HIV/AIDS and their families;
[table of ]
CONTENTS 3 5 8 9 12 13 17 18 20 21 22 23 24 26 27
Where Does All That Money Go? Gypsy of the Year Sharing Resources The HIV/AIDS Initiative 20 Years of Red Ribbons National Food Grants Broadway Backwards 7 The Broadway Bears XV Dancers Responding to AIDS Classical Action Education & Outreach Broadway Cares Online Store The Angels Circle Legacy & Leadership Planned Giving
• To promote and encourage public support for national and international programs and services which benefit people with HIV/AIDS; • To increase public awareness and understanding of HIV/AIDS through the creation and dissemination of educational materials; • To support efforts by the entertainment industry to address other critical health issues or respond to an emergency, in each case as approved by the Board of Trustees; • To support efforts by the entertainment industry in other charitable or educational endeavors, in each case as approved by the Board of Trustees.
A HISTORY OF BC/EFA’s grant-making National & The Actors Fund Int’l Grants 1987–1992 Equity Fights AIDS $ 2,775,250 1988–May 1992 Broadway Cares $ 1,067,000 BC/EFA Contributions 5/92–12/92 $ 634,000 $ 771,780 1993 $ 1,654,000 $ 1,184,119 1994 $ 1,758,000 $ 676,404 1995 $ 1,791,000 $ 707,916 1996 $ 2,010,000 $ 1,400,549 1997 $ 2,247,500 $ 1,342,200 1998 $ 2,471,000 $ 1,711,819 1999 $ 2,700,000 $ 3,039,841 2000 $ 2,955,336 $ 3,033,566 2001 $ 2,829,500 $ 3,238,765 2002 $ 2,732,000 $ 2,689,679 2003 $ 3,022,500 $ 3,115,969 2004 $ 3,360,500 $ 4,437,338 2005 $ 3,516,500 $ 4,469,798 2006 $ 3,517,500 $ 4,518,364 2007 $ 3,671,500 $ 5,152,546 2008 $ 4,302,000 $ 5,737,298 2009 $ 3,400,000 $ 4,492,489 2010 $ 4,160,000 $ 5,824,988 2011 $ 4,014,500 $ 5,305,700 Total Support 1988–2011
BC/EFA Grant-Making Total 1988–2011 4 [behind the] scenes
Total $ 2,775,250 $ 1,067,000 $ 1,405,780 $ 2,838,119 $ 2,434,404 $ 2,498,916 $ 3,410,549 $ 3,589,700 $ 4,182,819 $ 5,739,841 $ 5,988,902 $ 6,068,265 $ 5,421,676 $ 6,138,469 $ 7,797,838 $ 7,986,298 $ 8,035,864 $ 8,824,046 $ 10,039,298 $ 7,892,489 $ 9,984,988 $ 9,320,200 $123,440,711
23RD annual Gypsy of the year
Fall Fundraising Efforts Hit All-Time High of $4,895,253
he 23rd Annual Gypsy of the Year Competition raised an all-time high $4,895,253, thanks to the tireless work of 53 Broadway, Off-Broadway and national touring companies during six weeks of intensive fundraising. The grand total was announced at the December 6 performance of Gypsy of the Year, the second of two afternoons of songs, dances and original skits performed by more than 300 singers, dancers and musicians representing the best of the New York theatre community. Since 1989, the 23 editions of Gypsy of the Year have raised a total of $49,031,973. The previous fundraising record was $4.6 million in 2009. Hugh Jackman, Bernadette Peters and Daniel Radcliffe announced the grand total to a standing-room-only audience at the New Amsterdam Theatre, home to Disney’s Mary Poppins. The three presented awards to the top fundraising companies and best performances in this year’s show.
Jackman also was honored with a special award for raising $857,740 in just the first three weeks of his run of Hugh Jackman, Back on Broadway. Gypsy of the Year is the culmination of six weeks of fundraising by Broadway, Off-Broadway and national touring companies. The entire theatre community gathers for the competitive variety show, which features talented singers and dancers in the ensemble of shows, known as “gypsies.” This year’s edition was again hosted by noted Broadway personality Seth Rudetsky. The audience erupted with cheers as the original 1972 Broadway cast of Grease opened the show in a spirited reunion celebrating the musical’s upcoming 40th anniversary. The show ended with a heartfelt send-off to Broadway’s Billy Elliot: The Musical, which closed January 8 after three years at the Imperial Theatre.
[behind the] scenes 5
As always, the show was filled with the humorous skits, jawdropping dance and remarkable singing that makes Gypsy of the Year one of most unique experiences on Broadway. Four of the younger cast members of Mary Poppins uproariously offered dramatic snippets of the “junior high editions” of some classic adult plays, such as Cat on a Hot Tin Roof, Who’s Afraid of Virginia Woolf? and A Streetcar Named Desire. Jan Maxwell, Elaine Page, Terri White and the cast of Follies hilariously lamented the January departure of their show from the Marquis Theatre to make room for Ricky Martin in Evita. And in a classic melding of choreography inspired by Bob Fosse, Ann Reinking and Michael Bennett, a cast of more than two dozen dancers celebrated Kander and Ebb’s Chicago, which recently became the longest-running American musical in Broadway history. The company of Billy Elliot was awarded best onstage presentation while the cast of Mary Poppins was runner-up. Judith Light, currently appearing in Broadway’s Other Desert Cities, led a poignant moment of silence where she encouraged 6 [behind the] scenes
the audience to “take a moment to recommit to reaching beyond ourselves, to those who need us most, and to each other … compelled to do our part, however small, to ensure that all are embraced in times of trouble, isolation or crisis.” Other celebrity presenters included Nick Adams, Danny Burstein, Russell Fischer, Beth Leavel, Michele Mais, Jan Maxwell, Patrick Page and Quinn VanAntwerp. Judges included Stephanie J. Block, Jeff Calhoun, Kim Cattrall, Nikki M. James, Paul Libin and Tony Sheldon. Also joining the panel were Stephanie Toups and Karen Walter, who both won judging spots by being high bidders on exclusive VIP packages at the 25th Annual Broadway Flea Market & Grand Auction in September. The 23rd Annual Gypsy of the Year was directed by Valerie Lau-Kee Lai with Jason Trubitt serving as production stage manager. Gypsy of the Year is sponsored by United Airlines and The New York Times. n PHOTOS & VIDEO
Hugh Jackman’s Return Raises $1,789,580
ringing his wit, charm and a little bit of playful cajoling, Hugh Jackman’s return to Broadway not only broke box office records, but also helped fill a widening gap of financial support from the government and private foundations for hundreds of AIDS and family service organizations across the country. Hugh Jackman, Back on Broadway played for 10 weeks in late 2011 to sold-out audiences. And for 51 of those performances Jackman graciously concluded each show with what he slyly called “a bit of shameless exploitation in pursuit of the common good.” Unbuttoning his shirt to expose his white undershirt, the Tony Award winner and movie star offered up his sweaty tank top each night to the highest bidder. Jackman signed, dated and handdelivered the shirt to whomever offered what he encouraged to be “a very generous, tax-deductible donation to Broadway Cares.” Depending on the spiritedness of the audience, each T-shirt sold for between $5,000 to $25,000, which would then double as Jackman smoothly offered up a second T-shirt – one he wore during the show’s first act – if the two high bidders would match each other. In the end, through auctions, photos with audience members, scores of signed posters and “bucket collections” at each exit, Jackman, his cast and entire company at the Broadhurst Theatre raised an astounding $1,789,580 during the fundraising, which continued into the show’s final week of performances. The total surpassed the previous single-show fundraising record of $1,568,833 set during Jackman’s run with Daniel Craig of A Steady
fundraising Awards Broadway Top Fundraiser First Runner-up Second Runner-up Third Runner-up Fourth Runner-up
How to Succeed in Business...... $325,935 The Book of Mormon................... $315,968 Wicked......................................... $240,809 Spider-Man: Turn Off the Dark.... $197,285 Follies........................................... $186,405
National Touring Shows Top Fundraiser First Runner-up Second Runner-up Third Runner-up
Wicked – Munchkinland.............. $326,902 Wicked – Emerald City................ $316,299 Mary Poppins............................... $169,709 Jersey Boys................................. $157,831
Broadway Play Top Fundraiser
Other Desert Cities ........................$77,712
Off-Broadway Top Fundraiser
53 Companies Raised $4,895,253
Rain in 2009. Jackman’s first Broadway show, The Boy from Oz, raised $1,186,554 in 2003 and 2004. “Because of these efforts, we will be able to make a significant difference for so many desperately needed service organizations that continue to struggle,” said BC/EFA Executive Director Tom Viola. “More doors will stay open, lights will stay on and lives will be saved thanks to the kindness of Hugh and his audiences.” In appreciation of these phenomenal efforts, Broadway Cares announced a special $150,000 grant to Nomad Two Worlds, an organization championed by Jackman. n PHOTOS
BC/EFA’s Bucket Brigade
n army of 122 tireless volunteers and Broadway Cares/ Equity Fights AIDS staffers enhanced the most-recent Gypsy of the Year fundraising efforts. They held buckets and sold autographed memorabilia in the lobby of 32 Broadway and Off-Broadway theatres alongside company members of participating shows. Over the course of the six weeks of audience appeals, these 122 volunteers filled 2,325 shifts at 939 appeals. “Volunteering for Broadway Cares is a chance for people to work together to make a difference for those who need special care,” veteran volunteer Michelle Tidmore says. ”Through the years, I’ve also made a lot of good friends. I love what I do.” Our sincere thanks to these unsung heroes: BC/EFA’s famed bucket brigade. n [behind the] scenes 7
sharing resources Actors’ Generosity Helps BC/EFA Support Other Charities in US and Abroad
uring each Easter Bonnet Competition and Gypsy of the Year fundraising effort, actors in Broadway shows give of their time and energy to help make the appeal for Broadway Cares/Equity Fights AIDS. Many of those actors have existing, deep connections with other charitable organizations. In appreciation of their enthusiastic efforts, BC/EFA often makes a contribution to those organizations in honor of those company members. For the international actors appearing on the Broadway stage, Broadway Cares also will share their goodwill by making grants to
Daniel Radcliffe, who recently ended his blockbuster run in the hit revival How to Succeed in Business Without Really Trying, continues to speak out against teen bullying and for LGBT equality. A $50,000 donation was made to The Trevor Project in his honor.
BC/EFA has had a special relationship with the Broadway and national touring companies of Disney’s The Lion King since the show opened in 1997. In recognition of their extraordinary fundraising and in honor of the many South African company members who have joined their American cast mates in these efforts, Broadway Cares awards grants to a variety of South African AIDS organizations. In 2012, BC/EFA awarded $150,000 in grants to 20 organizations, bringing the grand total to more than $3.1 million awarded to 56 organizations. n
Often called the “First Lady of British Musical Theatre,” Elaine Paige returned to Broadway in the recent acclaimed revival of Follies. In honor of her fundraising efforts with the company during the show’s highly successful limited run, a $20,000 donation was made to Britain’s TheatreMAD.
Marlo Thomas, who helped lead the talented cast of Relatively Speaking through Gypsy of the Year fundraising, also serves as national outreach director for St. Jude Children’s Research Hospital, which was founded by her late father, Danny Thomas. A donation of $15,000 was made to the hospital in her honor. 8 [behind the] scenes
AIDS and other social service organizations in their home countries.
Tony Sheldon helped bring Priscilla Queen of the Desert to Broadway in 2011 and left audiences dancing – and donating. In recognition of his fundraising generosity, a gift of $20,000 was made to OZ Showbiz Cares/Equity Fights AIDS in Sheldon’s native Australia.
The closing company of Broadway’s Billy Elliot: The Musical celebrated raising more than $1 million during its three-year run. BC/EFA donated $100,000 of those funds to The Place 2 Be, an organization helping the children of mining families in Easington, the town in the UK where the play is set.
HIV/AIDS Initiative of the Actors fund
A Journey of Hope and Action for 24 Years
inding the money to cover rent, utilities and doctors’ bills is challenging for just about everyone these days. But when you layer in testing positive for HIV/AIDS, having someplace – and someone – to turn to for help is critical. For 24 years, the HIV/AIDS Initiative of The Actors Fund has been that place. It’s where members of the Broadway community – in fact, anyone in the entertainment industry – living with HIV/AIDS can learn how to cope with extraordinary health care challenges as well as a variety of financial and emotional crises compounded by their HIV status. And for those 24 years, Broadway Cares/Equity Fights AIDS has been there, too, as the primary funder of the HIV/AIDS Initiative. The collaboration is a model for how an industry can respond effectively and with compassion to the AIDS crisis. The HIV/AIDS Initiative provides a full spectrum of essential support services. These include emergency financial assistance for basic necessities like health insurance payments and rent, case management services and referrals to other sources of assistance, benefits advocacy, and counseling and support groups for people with HIV/AIDS, their partners, families and caregivers. Since its inception in 1988, with your extraordinary and continued support, the HIV/AIDS Initiative has received more than $40 million from Broadway Cares. As one client recently said, “I feel a restored sense of dignity and comfort knowing that I am not in this alone.”
In November 1987, Equity Fights AIDS was created by the Actors’ Equity Council as one of the nation’s first industry-based AIDS funding efforts. “It was an amazing time,” says Eric Stamm, the HIV/AIDS Initiative’s first coordinator from 1988 to 2001. “Equity Fights AIDS provided The Actors Fund with much needed funding to meet the rapid expansion of the program. Simultaneously, Broadway producers created a separate organization, Broadway Cares, which provided grants to organizations in the city and across the country offering services for people with AIDS and their families, including The Actors Fund through its shared fundraising efforts with Equity Fights AIDS. All this happened in about six months. That quickly, we were running The Actors Fund’s first dedicated social service program, the HIV/AIDS Initiative.” In its first years, the caseload at the HIV/AIDS Initiative tripled every six months with, at the same time, more than one-third of the program’s clients dying within a year. As the epidemic grew, so did the services of The Actors Fund as it addressed the housing needs of clients with HIV/AIDS by opening supportive housing buildings in New York and California. Beginning in 1996, as the development of successful antiviral medications began to have a significant positive impact, services for HIV/AIDS Initiative clients shifted from helping people with a fatal disease to assisting those living with a chronic illness. Advances in treatment have allowed staff to guide clients toward independence, helping them build skills and learn more about the supportive network that can help them remain highly functioning individuals. [behind the] scenes 9
HIV/AIDS Initiative contin u ed from previo u s page
Yet despite the success of the medications, the case load at the HIV/AIDS Initiative has not gone down significantly, remaining at around 450 of the nearly 3,000 clients served by The Actors Fund each year. It’s still the largest case load of any dedicated social service program. There are now two distinct groups: the newly diagnosed and long-term survivors. “The good news is that people are surviving and living more normal lives,” says Keith McNutt of The Actors Fund. “The bad news is, because it’s not so visibly scary anymore, prevention efforts are faced with a daunting challenge.”
Voices of the HIV/AIDS Initiative 1989
Sadly, recent statistics show a rise in new infections. It’s seen in a younger generation that did not witness the first 20 years of the epidemic and cannot imagine its severity. And it’s being seen in an older generation of gay men who, exhausted or burnt out from the years of trauma, unexpectedly face emotional challenges unimagined in those early years that have adversely affected their psychological well-being and sexual behavior.
BC/EFA’s commitment to supporting and funding those essential services remains steadfast.
“Even as we expand BC/EFA’s reach to ensure that the safety net of social services offered by The Actors Fund is available to all in the entertainment industry, our legacy of compassion and commitment is informed by our continued support for the HIV/AIDS Initiative,” says Broadway Cares Executive Director Tom Viola. “For many of us, myself included, memory of those first years propels us forward. It leaves us wanting to do as much as we can for as many as possible in memory of those who died under intensely heartbreaking circumstances and in honor of many more whose efforts addressed those challenges with courage, imagination and heart.”
“My lover and I were both in the business. We kept his illness a secret because we were scared. AIDS takes everything from a person – their job, their security, even their home. But BC/EFA helped take that fear away and the HIV/AIDS Initiative gave us important information about our rights, benefits and options that made dealing with the illness and ultimately the emotional pain of losing him possible to bear.” “I first heard about Broadway Cares while watching the Tony Awards several years ago. I never dreamed that one day I would find out about the HIV/AIDS Initiative. Thank you for helping my son.” “You came to my rescue, helping me to deal with the social, financial and emotional issues which arose from my diagnosis. It is because of you that I am here today.”
“There have been a number of times when things just seemed so hopeless. Your kind, sympathetic and diligent assistance have guided me through some of the darkest days of my life. I am eternally grateful.” 2003
“From the first moment I shared my HIV diagnosis with someone at The Actors Fund, I was graciously guided in finding health coverage, a health care provider and emotional support. You saved my life. The Actors Fund and Broadway Cares/Equity Fights AIDS have been there for me time and again. I cannot ever adequately express my thanks.”
The history of the HIV/AIDS Initiative is one of great achievements in the face of tragedy. Over the past 24 years, it has affected and changed more lives than could ever have been imagined at its inception. Since 1988, Broadway Cares/Equity Fights AIDS has provided more than $39 million in support of the HIV/AIDS Initiative. n
“You have made this atheist believe once again in angels.”
“One thing I know for sure: I wouldn’t have survived the past three years without the support of BC/EFA. Thank you for making me feel like a man when at times I felt less than human. Thank you for making me feel like an artist when my brain seemed fried. Thank you for taking care of me – one of your own.” 2012
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“At a time of fragile health, I might have slipped through the cracks. Without The Actors Fund and the extraordinary support it receives from Broadway Cares/Equity Fights AIDS, I don’t know if I would have survived.”
the actors fund BC/EFA Support Surpasses $4 Million in 2011
More Than $59 Million Awarded Since 1988
n 2011, BC/EFA awarded more than $4 million to The Actors Fund. Through this unique partnership, BC/EFA touches the lives of entertainment professionals coping with a variety of health issues, crises and challenges through a safety net of vital programs and services.
BC/EFA funds seven programs of The Actors Fund: the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, the Al Hirschfeld Free Health Clinic, the Actors Fund Work Program, The Dancers’ Resource, the Stage Managers’ Project and three supportive housing residences – The Dorothy Ross Friedman Residences in Manhattan, The Schemerhorn Residence in Brooklyn and The Palm View in Los Angeles. In 2011, The Actors Fund helped 12,811 entertainment industry professionals, stabilizing the lives of 4,093 people during times of crisis. Throughout the year, 3,009 people received $2,579,707 in emergency financial assistance from The Actors Fund for essential needs such as rent, health insurance payments and living expenses.
Phyllis Newman Women’s Health Initiative (PNWHI) Established in 1996, the Phyllis Newman Women’s Health Initiative provides a safety net for women in the entertainment industry coping with critical health concerns. The Women’s Health Initiative dedicates a range of resources solely to addresses the needs of women, including breast, cervical and ovarian cancers, domestic violence, chemical dependency and mental health issues, as well as providing services and financial assistance to women without health insurance. Through PNWHI women are assisted in negotiating the steps that follow a serious medical diagnosis and supported throughout their recovery. Since 1996, BC/EFA has provided more than $6 million to PNWHI and remains the program’s largest funder. “Thank you for your help during a very scary time in my life, meeting with me and helping me manage my situation. I am so grateful for the immediate care, kindness and attention of the Phyllis Newman Women’s Health Initiative.”
Al Hirschfeld Free Health Clinic Established in 2003 to address the immediate needs of entertainment community members who are uninsured or underinsured, the Al Hirschfeld Free Health Clinic provides urgent, primary and specialty care and works to prevent illness and emergency room visits. A team of general practitioners and specialists volunteer their time to provide free medical care with low-cost referrals to a wide range of specialty clinics and practitioners. Since 2003, BC/EFA has provided more than $5.5 million to the Hirschfeld Clinic and remains the program’s largest funder. “I made my first visit to the Hirschfeld Clinic last week. I lost my health insurance last year, and with the economy the way it is, it is such a blessing to have access to this facility.”
Actors Fund Work Program A comprehensive employment and training program, the Actors Fund Work Program assists entertainment industry professionals in finding sideline work and new careers. The Actors Fund Work Program is committed to fostering resiliency and self-reliance for industry professionals, as well as providing a resource for referral of highly skilled and creative workers to the larger employment community. In addition the AIDS Training and Education Program (ATEP) is designed to assist AIDS initiative clients who are ready to explore their options for transitioning to work, school, volunteering or other meaningful activity. Since 1998, BC/EFA has provided more than $2.8 million to the Actors Fund Work Program. “The Actors Work Program helps instill confidence. They saw something in me I didn’t see in myself. They encouraged me and gave me the opportunity to try teaching, turning what was only a possibility into a reality.”
The Dancers’ Resource Launched in 2007 with a $150,000 grant from BC/EFA, The Dancers’ Resource was created in response to the unique situations dancers face due to the physically demanding nature of their work. The program creates a support system that addresses the needs of dancers and choreographers, including assistance for those dealing with injuries, referrals for health care and health insurance, information and advocacy with Workers Compensation and Disability Insurance and emergency financial assistance. Since 2007, BC/EFA has provided more than $875,000 to The Dancers’ Resource. “The Dancers’ Resource addressed the physical pain, the financial stress and the emotional depression of not being able to do what you love.” [behind the] scenes 11
20 years of red ribbons
The Red Ribbon and Broadway Cares
he gesture of wearing a simple red ribbon to honor those battling AIDS first gained national prominence when actors at the 45th Annual Tony Awards pinned them to their tuxedos and gowns. Now, 20 years later, the red ribbon is the most enduring symbol of a crisis that continues to mercilessly strike men, women and children. To mark the 20th anniversary of the red ribbon, the Visual AIDS Artists’ Caucus, which created the first ribbon, commissioned four artists to design unique “Not Over” buttons attached to red ribbons and distributed across the country.
The red ribbons often were created during “ribbon bees,” gatherings of friends and supporters fashioning ribbons and pins to be passed out at local events. In the tradition of the original ribbon bees, volunteers assembled ribbons with the “Not Over” buttons, which were designed by A.K. Burns, John Chaich, Joe De Hoyos and Avram Finkelstein. The ribbon has never been copyrighted in the United States, which means no individual or organization profits from the use of the red ribbon.
Broadway Cares/Equity Fights AIDS was instrumental in the proliferation of the original ribbons and still today freely distributes more than 200,000 each year. “We’re honored to have helped increase awareness of such an extraordinary, historic symbol,” said BC/EFA Executive Director Tom Viola. “But the ribbon should never seem like anything more than a symbol. It does not feed people, protect them from stigma, provide leadership or bring science closer to a vaccine. What it does is create a dialogue that can move people to action.” The ribbons were born out of a group of artists who came together to create a meaningful symbol at the height of the AIDS crisis. These artists were a part of the Visual AIDS Artists’ Caucus and they created “The Ribbon Project,” better known today simply as “the red ribbon.”
“In making it possible for anyone to create a red ribbon we have seen everything from $40,000 ruby pins from Tiffany’s to the symbol on cocktail napkins to condoms to T-shirts, as well as one ultimately hanging from the South Portico of the White House,” Viola said. “Its very flexibility has resulted in what is now an indelible international symbol.” n PHOTOS
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National Food grants
Healthy Meals Made Possible With $1.5 Million in Grants
or three meals a day, seven days a week, an army of volunteers spread out across Philadelphia. The women and men of MANNA deliver more than just 70,000 nutritious meals each month to people battling HIV/AIDS and other critical illnesses, they deliver a daily lifeline. And their efforts are producing significant rewards. An astonishing 99 percent of MANNA’s clients experienced improved health in 2011, thanks to an increase in the number of meals eaten per day and a better understanding of healthy food choices. The work at MANNA and 124 similar food programs across the country received good news in February as Broadway Cares/Equity Fights AIDS awarded its first round of annual grants, which totaled $1,507,500. A remarkably successful Gypsy of the Year fundraising effort bolstered the generosity and determination of the theatre community and Broadway Cares’ loyal donors, enabling BC/EFA to award the grants to 125 food pantries, congregate meal and meal delivery programs nationwide. This year’s total is $162,500 more than what was awarded in 2011 and a remarkable $507,000 more than what BC/EFA awarded just four years ago as the recession began. Ensuring that a person struggling with health issues has access to a decent meal is a critical aspect of BC/EFA’s grant-making efforts. “There is no more important component of BC/EFA’s National Grants Program than ensuring that a person who is sick has a decent meal,” says Broadway Cares Executive Director Tom Viola. “Certainly for people living with HIV/AIDS, maintaining good [behind the] scenes 13
Southern Arizona AIDS Foundation Tucson, AZ 2012 Grant: $7,500 With government and private support continuing to wane, many people with HIV are living under increased stress because thier health care, medication assistance and other services are in jeopardy. Broadway Cares' support of Southern Arizona AIDS Foundation helps address an estimated 8.6 percent increase in meals provided, up to 45,400 meals to 425 HIV-positive individuals and dependant children.
A lack of access t food makes it people living with even contin
Save the FoodBasket Honolulu , HI 2012 Grant: $20,000
Each year, Save the Food Basket provides more than 350 lowincome clients with HIV/AIDS and other terminal illnesses with access to free groceries and hot lunches.
People with HIV often live in isolation. Meals with others can create community, foster good health and encourage adherence to medical regimens.
Since Broadway Cares/ has, with thE generosity and E and the entire th1 awarded more the in food servi delive11
In January 2012) Broadway Cares/Equity Fights AIDS awarded "' $1 ,507,500 to 125 food pantries) congregate meal and meal delivery programs.
FOOD PANTRIES Vital Bridges Center
The River Fund
Sebastian , FL 2012 Grant: $15,000
2012 Grant: $10,000
good, nutritious ore difficult for HIV to stick to or treatment.
2006) Equity Fights AIDS ) extraordinary :upport of donors 3atre community) m$8.2 million ice and meal
Vital Bridges Center provides more than 90 percent of the food services available for people living in poverty with HIV/AIDS in the metropolitan Chicago area. From five sites, Vital Bridges serves more than 2,000 clients.
Throughout 2011, The River Fund served 9,600 meals and distributed more than 3,000 bags of groceries to 800 people per month .
AIDS Taskforce Of Greater Cleveland Cleveland , OH 2012 Grant: $7,500
AIDS Taskforce of Greater Cleveland provides an average of 450 food bags per month to individuals and families living with HIV/AIDS. Each eligible client can receive two food bag orders every 10 days.
People living with HIV need more calories and nutrients, but they often have lower appetites and are less able to absorb nutrients in their food.
Food & Friends Washington , DC
2012 Grant: $25,000 In 2012, Food & Friends plans to deliver more than 1.2 million specialized meals to nearly 3,000 clients living with life-threatening illnesses and their family members. More than half of those meals will be delivered to people with HIV/AIDS.
God's Love We Deliver New York, NY 2012 Grant: $35,000 God 's Love We Deliver served 4,180 clients, children and senior care givers, cooking and delivering 1 ,000,732 meals in 2011 (or 2,742 meals a day).
National Food Grants contin u ed from page 1 3
nutrition is an essential component if lifesaving medical regimens are to have a lasting impact.” HIV and many of its treatments can change the body’s metabolism and the way it processes nutrients. Eating well is key to maintaining strength, energy and a healthy immune system. In January 2006, BC/EFA’s food service category was expanded to include meal delivery programs and was separated into its own unique grant round. This newly created grant round was divided into three specific categories: food pantries, congregate meal services and delivered meal programs. Organizations that have expanded their missions to include food service and meal delivery programs are offered the opportunity to receive grants of up to $35,000. In 2012, Broadway Cares provided food service and meal delivery grants to 125 organizations. These grants, ranging in size from $5,000 to $35,000, were awarded to organizations in 36 states, Washington, D.C., and Puerto Rico. Recipients include outreach centers, food kitchens, transitional residences, outreach ministries and personal home care programs. Since 2006, BC/EFA has, with the extraordinary generosity and support of donors and the entire theatre community, awarded more than $6.7 million in grants to food pantries and meal delivery programs across the country. The food service and meal delivery program grants are complimented by two other yearly grant rounds: the Nationally Recognized Service and Public Policy grant round in March and the National Grants round in June, which covers emergency assistance programs, direct services, substance abuse and harm reduction services, and quality of life programs. Since its founding in 1988, more than $63 million has been distributed by BC/EFA through the National Grants Program.
The stories of individual organizations assisted by Broadway Cares speak volumes to the importance of these grants for those living with HIV/AIDS and other life-threatening illnesses. Because of grants like they received from BC/EFA, the AIDS Community Research Consortium in Redwood City, CA, served hot meals four times a week and delivered 6,000 bags of groceries, even as the organization endured a 45 percent loss of government funding since 2009. In Connecticut, The AIDS Project New Haven’s Caring Cuisine program was able to increase its client load by 24 percent last year, due in part to BC/EFA’s Food Service and Meal Delivery Program Grants. God’s Love We Deliver in New York City served 4,180 clients, children and senior care givers, cooking and delivering 1,000,732 meals in 2011 (or 2,742 meals a day). The River Fund in Sebastian, FL, served more than 9,600 meals and gave another 3,000 bags of groceries to more than 800 people a month. The Pittsburgh AIDS Task Force distributed 6,548 bags of groceries to 417 families headed by a person living with AIDS, most often a single mother with dependent children. Without ongoing support, these extraordinary organizations could not continue providing the food and nutrition their clients rely on as they face a range of medical and economic challenges. What we do together makes a difference toward improving the health of individuals in communities across the country. n LEARN MORE
“Your delivered meals saved my life. When I was first diagnosed with AIDS, I didn’t have the strength to prepare food or work. In addition to one prepared meal a day, the MANNA nutritionist worked with me to make sure I was eating better all the time. I gained weight and strength. The medications began to take affect and three months later I’ve gained back 33 pounds, can cook for myself and am working again! Thank you.”
Jeremy – MANNA, Phiadelphia, PA
“Since becoming so sick I have felt very alone. I don’t have family to speak of, so many of my close friends have died. Just to have someone come by twice a week with such lovely meals is so sweet. It means everything to me.”
Rose – Food for Life Network, Miami, FL
“Your food pantry kept me and my children fed in what was the darkest hours of my life. We could not have made it through without you. We are all doing much better now.”
Shirley – AIDS Outreach Center, Fort Worth, TX
“My angel makes me feel that she cares about me as a person, that I am more than a stop on her delivery route. I am very blessed.”
16 [behind the] scenes
Harry – Project Angel Heart, Denver, CO
broadway backwards 7
Annual LGBT Celebration Raises a Record $329,000
roadway Backwards 7, the once-a-year celebration of the gay and lesbian community, our friends and families, raised a record-breaking $329,000 to benefit Broadway Cares/Equity Fights AIDS and The Lesbian, Gay, Bisexual & Transgender Community Center of New York City. The sold-out show March 5, 2012, left the audience at the Al Hirschfeld Theatre cheering 20 unforgettable performances. Not just another night on Broadway, Broadway Backwards 7 featured 65 singers and dancers performing the great songs of the Great White Way with a twist: women sang songs originally written for men and men sang songs written for women. Featured throughout the show were two-time Tony nominee Robin De Jesús and The Book of Mormon’s Jason Michael Snow in a romantic storyline that framed the evening’s entertainment. Two Tony Award-winning leading ladies returned to the Broadway stage for the night. Betty Buckley performed an emotional Sweeney Todd medley and LaChanze captivated the audience with “Go the Distance” from Hercules.
The show’s inspiring, gospel-fueled finale of “I Am What I Am” from La Cage Aux Folles, led by Shawna Hamic, from the 25th anniversary national touring production of Les Misérables, triggered a rapturous standing ovation. Other stellar performances included Bryan Batt, Charles Busch, Dan Butler, Mario Cantone, Len Cariou, Cicily Daniels, Nancy Dussault, Anthony Federov, Barrett Foa, Telly Leung, Jessie Mueller and Brian Charles Rooney. Creator Robert Bartley directed and choreographed with music direction by Mary-Mitchell Campbell. The creative team included Co-choreographers Stephanie Klemons and Patrick O’Neill, Lighting Designer Ryan O’Gara and Costume Designer Philip Heckman with Matthew DiCarlo serving as production stage manager. The presenting sponsor of Broadway Backwards 7 was Lifetime Television Networks with generous support from HBO, The New York Times, United Airlines, DIRECTV, Here Media, John’s, Marriott Marquis, Mercer, Bloomberg, Get Gay Chauffeur and Next Magazine. n
Tony nominee Andrew Rannells from The Book of Mormon delivered a smooth rendition of “The Music That Makes Me Dance” from Funny Girl. The romantic balcony duet from West Side Story once again thrilled an audience as Sierra Boggess and Elizabeth Stanley sang the Bernstein/Sondheim classic “Tonight.” On a lighter note, Jenn Colella and Jackie Hoffman turned the Damn Yankees showstopper “The Game” into an all-female vow to avoid from “booze and broads.” And Harvey Evans and Jim Brochu offered a flirtatious vaudeville turn in “It’s Never Too Late to Fall In Love” from The Boy Friend.
broadwaycares.org/backwards2012 [behind the] scenes 17
The broadway Bears xv
Grand Finale Auction Pushes 15-Year Run Past $2 Million The 15th and grand finale edition of The Broadway Bears, the annual auction of handmade, one-of-a-kind, theatrically costumed teddy bears, raised a record-setting $198,300. Broadway lovers and teddy bear collectors came together Sunday, March 18, 2012, for one last time to bid on – and bid adieu to – museum-quality bears representing legendary theatrical characters and autographed by the stars who made those characters famous. The cumulative fundraising total for the 15 editions of The Broadway Bears auctions adds up to a remarkable $2,048,427. The top 2012 bid went to a stunning recreation from the Tony
Top broadway bears
Award-winning War Horse, designed by Barak Stribling and Jamie Filippelli. The War Horse entry included several bears: Joey, the horse; the two puppeteers who bring him to life onstage; and Albert, the boy who loves him. Seth Numrich, who starred as Albert in the Broadway production, helped lead the live bidding to a staggering $20,000. The Lion King’s Simba roared to a winning bid of $18,000. Designed by Katie Falk, Ilya Vett and Islah Abdul-Rahim, Simba bear was signed by Julie Taymor, the show’s Tony Award-winning director and costume designer. The bear embodiment of J. Pierrepont Finch from How to Succeed in Business Without Really Trying had little trouble
2004 HAPPY END
2012 WAR HORSE
2012 THE LION KING
2002 THE PRODUCERS
by Richard St. Clair
by Barak Stribling and Jamie Filippelli
by Katie Falk, Ilya Vett and Islah Abdul-Rahiim
by Brionna McMahon
by Norma Bucknor
18 [behind the] scenes
Octogenarian Faith Dane, who played stripper Mazeppa in the original Broadway production and film version of Gypsy, left the crowd roaring as she literally tooted her own horn and flashed a bit of leg as she introduced the Mazeppa bear.
“We went out on a limb that first year, trying something that had never been done. We never imagined we would ultimately raise more than $2 million. And along the way, we shined a spotlight on people who do not often get to stand front-and-center – the tremendously talented designers.” Producer Scott T. Stevens Other celebrity presenters included Nick Adams, Danny Burstein, Harvey Evans, Hunter Ryan Herdlicka, Zach James, Jeremy Jordan, Donnie Kehr, Ilene Kristen, Norm Lewis, Rebecca Luker, Andrea McArdle, Michele McConnell, Judy McLane, Laura Osnes, Patrick Page, Justin Matthew Sargent, Tony Sheldon and Jennifer Smith. Broadway, television and film star Bryan Batt served as host with Lorna Kelly reprising her role as auctioneer. Christine Pedi and Kurt Peterson performed the opening number, written by Douglas Braverman, with music direction by Michael Lavine.
Special Guest Bear
reaching a high bid of $11,000. Finch bear, designed by Amy Micallef, wore a replica of Daniel Radcliffe’s opening outfit, including his trademark blue bow tie. Radcliffe’s two successors in the current revival, Darren Criss and Nick Jonas, contributed their own smartly colored bow ties and all three signed the bear.
2002 NY FIREMAN by Robert Strong Miller
Fireman bear represented not only New York’s bravest who protect Broadway every day, but all the firefighters who courageously answered the call of duty on 9/11.
What started as a one-time event with 20 bears in 1997 turned into a remarkable 15-year run auctioning 643 bears. It could not have been possible without an extraordinarily talented team of Broadway designers, costume shops and wardrobe personnel who designed, costumed, draped, dressed and frocked, painted, outfitted, stuffed and lipoed, shod and hatted, feathered, tattooed and armored, bedecked and bedazzled all the furry masterpieces. Led by BC/EFA Producer Scott T. Stevens, they gave of their time, energies and amazing talent to create this unique and delightful fundraising event that reflects the creative vision, sheer artistry and technical skill that is the hallmark of all of Broadway. The Broadway Bears was sponsored by The New York Times, United Airlines and North American Bear Co. n PHOTOS
broadwaycares.org/bears2012 [behind the] scenes 19
dancers responding to aids
Dance from the Heart Uniquely Blends Dance Forms
he seventh edition of Dance from the Heart raised a recordbreaking $66,840 with two nights of performances that took the audience on a journey through hip-hop, contemporary, ballet and Broadway. The event’s eclectic performances helped Dance from the Heart surpass its previous fundraising record by more than $34,000. Some of New York City’s most talented and recognizable dancers took the stage at Cedar Lake Theater on January 23 and 24, 2012. In four performances over the two nights, the crowd-pleasing event exemplified the magnificent diversity within today’s dance community. So You Think You Can Dance winner Melanie Moore demonstrated how she earned the title “America’s Favorite Dancer” with her powerhouse strength and flexibility pouring into every leap, backbend and split while maintaining grace and emotion. Her piece was choreographed by fellow So You Think You Can Dance alum Travis Wall specifically for Dance from the Heart. American Ballet Theatre soloist Misty Copeland captivated the audience in Matthew Prescott’s eloquent “Falling.” She soared high above his head in numerous lifts as if she was truly lighter than air. New York City Ballet principals Janie Taylor and Jared Angle danced an excerpt of Benjamin Millepied’s “Plainspoken,” displaying pristine partnering capabilities with each fluid lift and gentle embrace. Paul Taylor Dance Company’s steamy excerpt from “Piazzolla Caldera” alternated between duets and ensemble moments driven by the inherent sensual drama of the tango. Hip-hop sensation Rennie Harris Puremovement catapulted themselves into the air with back handsprings, defying gravity with extreme stalls and tantalizing the audience with rhythmic isolations.
The Chase Brock Experience’s inventive “Tube” was lit solely by flashlights that flickered like televisions, taking the audience on a comedic tour of TV classics like The Flintstones and today’s hits like American Idol. Kyle Abraham/Abraham.In.Motion depicted the emotional distress of a broken man, while Melissa Rae Mahon and Sean McKnight’s Broadway style “Street Scenes” created a sassy cat-and-mouse game between couples. Other stand out performances included Cecilia Marta Dance Company, Company Stefanie Batten Bland, Jessica Lang Dance, Jodi Melnick, Peridance Contemporary Dance Company and Jonathan Royse Windham. Dance from the Heart also included tributes to Christopher Gillis, a member of Paul Taylor Dance Company who passed away in 1993 due to AIDS-related causes, and Gail Perlman, an effervescent Broadway Cares volunteer who lost her battle with cancer last year. Both evenings closed with “Concerto Nuovo,” a joyous piece by Jeremy McQueen that featured an all-female ensemble dressed in stark white mini dresses, exuberantly and intricately weaving on-and-off and across the stage. The event was supported, in part, by major choreographic sponsors The Charles Evans Foundation and Rockefeller Brothers Fund and choreographic sponsors Gerald M. Appelstein and Michael DiPietro. Dance from the Heart was produced by and benefits Dancers Responding to AIDS, a program of Broadway Cares. This year’s event was generously sponsored by The New York Times, United Airlines, Beaulieu Vineyard, Cedar Lake Theater, DIRECTV, Movmnt Magazine and New York City Dance Alliance. n PHOTOS
20 [behind the] scenes
House Concerts Bring Top Classical Artists into the Living Room
estled in the living room of an elegant penthouse loft with expansive windows looking toward downtown Manhattan, a grand piano sits center stage, ready to transform the home of Simon Yates and Kevin Roon into the most intimate of concert halls. The Michael Palm Series of house concerts, produced by Classical Action, a program of Broadway Cares, connects music lovers with some of the biggest names in classical performance, all within the cozy confines of Yates and Roon’s elegant home. At the first of this season’s house concerts on February 10, 2012, fiery violinist Leila Josefowicz and pianist John Novacek led the audience across Manuel de Falla’s Spain, through a haunting and vulnerable Robert Schumann sonata and deep into minimalist composer John Adams’ inspired “Road Movies.” The 20 years of musical collaboration between Josefowicz and Novacek was evident in every aspect of the evening as they vividly brought to life the character of each work on the program. In a gracious acknowledgement of the thunderous applause and prolonged standing ovation, they offered a luminous encore of the iconic Charlie Chaplin song “Smile.” In the presence of such beauty, it was impossible not to. Then, on March 10, the talent quotient doubled as baritone Thomas Hampson and bass-baritone Luca Pisaroni performed together. Not only two of today’s most electrifying opera singers,
Hampson and Pisaroni also are father- and son-in-law. Their familial familiarity shined as they shared their vocal artistry and theatrical expressiveness. The acoustically resonant loft may still be reverberating from Hampson’s and Pisaroni’s solo and duo performances of operatic selections from Mozart’s Le Nozze di Figaro, Bellini’s I Puritani, Gounod’s Faust, Verdi’s Don Carlo and, as an encore, the virtuoso duet “Cheti, cheti, immantinente,” from Donizetti’s Don Pasquale. In a different but equally engaging musical vein, the pair, accompanied by pianist Carrie-Ann Matheson, lightened the atmosphere with two selections by Cole Porter and Rogers and Hammerstein. Their rendition of “Some Enchanted Evening” served as a fitting description of the concert itself. Enchanted, magical, eloquent, touching and, in every way, memorable. The Michael Palm Series is generously underwritten by the Michael Palm Foundation and is sponsored by United Airlines and Beaulieu Vineyard. n PHOTOS
classicalaction.org [behind the] scenes 21
Education and outreach
Annual Motorcycle Ride Inspires Hair-raising Fundraiser
reg Williams, producer/director of Interactive Video Services for Appalachian State University in North Carolina, along with his wife Alice Neff, Costume Studio Supervisor, inspires students to give their hearts – and their hair – in support of Broadway Cares. As a co-founder of the Long Reach Long Riders motorcycle club, Williams helped create an annual, week-long charity ride each summer. Supported by financial pledges, the riders and their students have used the annual ride to raise more than $300,000 for Broadway Cares/Equity Fights AIDS and other charities. “We started involving our students early on in the Long Reach Long Riders saga, and it has become a tradition for them to help us raise money and awareness each year,” Williams says. “Many of them aren’t able to contribute financially, so we find ways for them to help us in the fundraising.”
For Scott Henkels, technical director at the University of Oklahoma, those messages linger long after classes end. “As my students graduate, many continue to raise awareness by wearing the Long Reach Long Rider T-shirts,” Henkels says. “They’ve become extremely good at explaining why it’s so important to raise funds for organizations like Broadway Cares/Equity Fights AIDS. Even seasoned entertainment professionals may not know that support exists for them in times of need. Those T-shirts have helped my former students bring that support to light for someone who needed help.” This year, the Long Reach Long Riders will explore the Pacific Northwest, extending into Canada. To learn more about the Long Riders or to pledge a rider in this summer’s journey, visit lrlr.org. n
Over the years, Williams and his fellow Long Riders have developed memorable methods of involving students in their fundraising, most notably the “Head Shaving Extravaganza.” Each year, Williams enlists students to participate by volunteering themselves – and their hair – as fundraising targets. As the Long Riders reach a financial goal, another student shaves his locks for the cause. “It’s the all-important lesson of giving something back to the community which supports you and your talents,” Williams says. Scattered across the country, most of the Long Reach Long Riders work on the technical side of the entertainment business. Many of the riders work with college students where the ride’s messages of building community, raising awareness and affecting change echo what’s being taught in the classroom. 22 [behind the] scenes
PHOTOS & VIDEOS
online store Theatre Gifts Propel Successful Holiday Season
he busiest time for the Broadway Cares online store is during the holidays and big-hearted gift-givers generated more than $358,000 in sales during the last three months of 2011. Here’s a look at the season’s top picks.
he 13th edition of the holiday CD Carols for a T Cure tops our most-popular list. It features the casts from Broadway and Off-Broadway’s biggest hits in this festive annual collection.
The red ribbon remains the most powerful symbol of AIDS awareness and the sale of these ribbons to supporters near and far helps spread BC/EFA’s message in communities around the world.
year’s unique and inspired Broadway Cares Collection Snow Globe, designed by Tony-nominated designer David Rockwell, features a luminous New York cityscape and frosty wonderland.
Bernadette Peters joined Angela Lansbury, Chita Rivera and Carol Channing in our Broadway Legends ornament series. Stay tuned for the next legend in the series coming this fall.
beautiful design for the Broadway Cares Collection T-shirts was executed by Nightsweats and T-cells, an Ohio-based T-shirt design group started and run by persons living with HIV/AIDS. SHOP NOW
The Broadway Cares Collection From 1998 to 2000, Bloomingdale’s created a line of Broadway merchandise featuring the logos of the musicals represented on Broadway at the time. A portion of the proceeds benefited BC/EFA. When Bloomingdale’s discontinued the line, we decided to try our hand at our own assortment of Broadway-themed items. The Broadway Cares Collection was born and holiday gift givers were thrilled. Each year since then, we create a variety of new items emblazoned with the logos of the musicals of the current Broadway season. This year’s line-up included a baseball cap, shower curtain, tote bag, watch band, eyeglass case, mug, holiday ornament and more. [behind the] scenes 23
the Angels Circle 2011-2012 Providing a Sustainable Foundation The following are members of The Angels Circle as of March 31, 2012. Names in bold indicate Broadway Cares Archangels, donors who increased their gift by 25 percent or more over the previous year. Members of The Angels Circle include individuals, family foundations and corporations. Contributions are unrestricted and not related to event or merchandise purchases. On behalf of our volunteers, staff, Board of Trustees and the many men, women and children with HIV/AIDS and other life-threatening illnesses who count on Broadway Cares for assistance, we salute these donors. In appreciation of an annual contribution of $1,000 or more, Angels receive VIP status at some of Broadway Cares’ most high-profile events, including Gypsy of the Year and the Easter Bonnet Competition, as well as a host of other exciting benefits. There are many ways to become a member of The Angels Circle. You can join as an individual, a couple, a family or even as part of a group of friends, co-workers, fan club or sports league. You can charge your membership on a monthly or quarterly basis. In addition, if your employer matches charitable contributions, a gift of $500 or more can qualify you for membership at the $1,000 level. For more information about the benefits of The Angels Circle, please contact Ryan Walls, major gifts officer, at email@example.com or 212.840.0770, ext. 275.
gifts of $50,000 and above
gifts from $5,000 to $9,999
Sam Altman in memory of Murray Schapiro ATPAM The Barrington Foundation, Inc. gifts from $25,000 to $49,999 Bertsch Family Charitable Foundation in memory of June Bertsch Laura M. Boedeker Paul Boskind Myrna and Freddie Gershon Camp Arowhon in honor of Camp remember Peter Allen, Allan Carr, Tom Eyen, Ron Field, Tyler Gatchell, Tom Arowhon Campers of 2011 The Carl Jacobs Foundation Hatcher, Paul Jabara, Jerry Kravat, Floria Lasky, Robbie Lantz, Flora Roberts, Scott Dainton Deborah Dakin the great Joe Stein & Paul Woerner Michel G. Delhaise & George E. Jordan H. Van Ameringen Foundation The Edith Meiser Foundation John W. Holloway in memory of Irving Cheskin The Shubert Foundation The Fosdick Fund The Ted Snowdon Foundation Christopher Garek I. Steven Goldstein & William Popeleski, Jr. Lizzie & Jonathan M. Tisch Jill & Marty Handelsman James C. Hormel & Michael P. Nguyen Jane Morison Iwanowski gifts from $10,000 to $24,999 Jerome S. Glazer Foundation John L. McHugh Foundation Applause Video Productions Harriett Kittner Adrienne Arsht The Barbara & William Rosenthal Family William Ludel & Tracy Cohen Scott R. Mallalieu Foundation Steven Markov & Jeffrey Meleski The Chapman Family Charitable Trust Cookie & Mike Miller The Charles Evans Foundation Calvin Mitchell The Column Awards The Richmond/Ermet Gene Dickey AIDS Foundation, San Francisco William W. Donnell Sam Ellis in memory of Doris Eaton Travis Mickey Rolfe & Bruce Tracy Jose Rojas Jr. & Nina Ann Cavalli-Rojas Aaron Frankel in loving memory of Schaeffer Family Foundation Abetha Aayer Frankel John M. Scott George W. Schaeffer Foundation James D. Spry, Jr. Anita Jaffe The Stephanie & Carter McClelland Jujamcyn Theatres Foundation Paul Libin & Florence Rowe Libin David Terveen Newman’s Own Foundation, Inc. Bob Tuschmen Platt Family Foundation Nina & Gary Wexler in memory of Gary Platt Barbara Whitman & David Carlyon Martin Richards Anonymous (2) Joshua Safran Thomas Schumacher & Matthew White The Tiger Baron Foundation Theatrical Stage Employees Local One/ gifts from $2,500 to $4,999 IATSE Actors’ Equity Foundation Theatrical Wardrobe Union Local 764 Actors Federal Credit Union IATSE Alec Baldwin The Fred Ebb Foundation
24 [behind the] scenes
Nan & Joe Benincasa Todd A. Bentjen Elaine D. Berger Melvin Bernhardt & Jeff Woodman George L. Bielitz & John Derco Gregory Blake CESD Talent Agency City National Bank William Craver Mitties M. DeChamplain in loving memory of Stephen Anthony Moore Keith Degi, M.D. Jamie deRoy in memory of Aaronel deRoy Gruber Drew Desky & Dane Levens Entertainment Industry Foundation Joe Evall & Richard Lynn Maggie Flanigan & Richard Dow Jay Garner Dale & Ellyn Glasser in memory of Steven Glasser Leslie Haarup in memory of Ralph and Gram Leonard C. Haas Jerry Herman Hollis Stern Charitable Fund William S. Hoover, MD Matthew P. Hui Carl Jacobs Detlef Kamps Amy Kaufmann & Ruth Ro Kathryn Keneally & Thomas Marshall Angela Lansbury Jay Laudato & Thomas Watson Stephanie Lee/Group Sales Box Office Judith Light & Robert Desiderio Rachel E. Lyle Kevin R. Lyle Richard M. Lynn The Lucky Guy Company Daniel Maury Marin Mazzie & Jason Danieley in memory of Gary Bonasorte Mark Mendelson Keith Miller Mitch Mitchell Ira Mont & Jill Cordle Mont Ruth Neale Phyllis Newman in honor of Adolph Green John Okuloski & Frank Duff Gilbert Parker in memory of Richard Bauman Bradley A. Patterson & Kamille K. Patterson
Jonathan Pickhardt Mimi Prentice Richard E. Rauh Warren D. Riffle & Kurt A. Fleagle Rose Brand Shake Shack Mary Jo & Ted Shen in memory of Gordon Stokes Kurtti Amy Sherman-Palladino Sam & Happy Shipley Kevin Spacey Anthony Sweeney Craig H. Uhrich Ric Wanetik & David Hagans Max Weintraub Whittier & Associates in honor of David H. Whittier Diane M. Wilshere Wyncote Foundation Anonymous
Front Mezzanine gifts from $1,000 to $2,499
Robert & Noah Aberlin Rich Ahrens James D. Akins, Jr. John R. Alchin & Hal Marryatt Kenneth Alhadeff Jean Yves Amouroux Lee Anisman James L. Ansin Stuart S. Applebaum in memory of Mr. Vincent Zito Gerald Appelstein* The A.R. Hughes Family Fund David Glenn Armstrong & Jeffrey Miller in memory of Todd Coroliuc Lucie Arnaz & Larry Luckinbill in memory of Keith Dodge Bob Avian H. Thomas Axt & Alan Hassell Paris Baldacci & Andrew S. Dolkart Christopher & Paris Barclay Stephen Bardfield Scott Barnes & Brian Kellow John Barnes & Charles Champagne Clay & Karen Barnes in honor of Gracie & Christina Brent Barrett Ivan M. Bart The Harkness Foundation for Dance, Inc. Steven Schnepp & Mark Basile
Willard Beckham Beech Street Foundation Alan Bell & David Ziff Douglas Bella Roger Berlind Phillip Bettencourt Phil & Mary Beuth Robert Billig & Richard Vida Chuck Blasius in memory of Linda Accardi Walter Bobbie & David Frye Dave Boone John Bowab Carl & Karen Bowen Briggs, Inc. Dan T. Brink J. Arthur Brost Barry Brown Don Buchwald & Associates Philip Burford James & Debbie Burrows Michelle L. Butler Robert Callely Christopher Cara Carleton Carpenter Frank Carucci & David Diamond in honor of Maria Di Dia Rev. Thomas M. Catania Deborah & Steven Cavalier The Charles & Lucille King Family Foundation Charlie & Moll Anderson Foundation Paula & David Chase Cathy Chernoff Edward A. Chernoff Scott Clearwater Charles I. Clough Jr. Joel Steven Cook Casey Cook Thomas Cott in memory of Philip Carlson* William C. Cubberley* Mario M. Cuomo Mark & Susan Dalton The Edgar Foster Daniels Foundation Merle Debuskey & Pearl Somner Louis J. Denkovic Dawn Dennis Michael Demby-Cain* Jay Deratany Alvin Deutsch Erick Devine Senator Mike & Fran DeWine Ankur Doshi Judy & Tim Dove Valerie Eigner Steven Elkin Anthony & Kristin Ellenbogen Davis Elliott Peter Entin & Barbara Janowitz Ken Fakler & Dan Stone Joel G. Fink Ken Finkelstein & James Higginbotham Kevin Flanagan* Edward & Lori Forstein Vincent Forzano Hunter Foster & Jen Cody Dale J. Fournier & Michael R. Wellington* David & Sheila Fox Founders Community Bank Richard Frankel & Kathleen Clark Stephen Frasheur Fraydun Foundation, Inc. William & Carol Ann Freeman David A. Friedman in memory of my mother Shirley Friedman
Barbara & Buddy Freitag Pierre Frinault David M. Fromm in memory of my partner Robert Motley Fulton Family Legacy Fund at The San Diego Foundation Bruce & Alice Geismar The Gelfand Family Foundation Thomas Gentile Richard Gerrig & Timothy Peterson Maxine Gerson John P. Geurts & Robert W. Stolt John Gibson & Allerton Cushman III Roger Gindi & Gregory Victor Rachel Ginsberg Joanna Gleason & Chris Sarandon Dan Goggin David M. Goldenberg Robert D. Gonzales Adan J. Goldfarb Crawford Gordon Valerie Gordon-Johnson & Doug Johnson Fredric Gould Dane Grams John Graves & Dennis Lonergan Michael Greif & Jonathan Fried Emily Grishman & Susan Sampliner Barry & Maggie Grove Robert D. Guyton, M.D. & Bob Goggin Dena Hammerstein Sarah & Joel Handelman Carrie Anne K. Harrell Michael P. Harrell Edward A. Harris Jeffrey Hayenga & Michael Belanger Joseph Heffernan Jason Heil Joseph R. Heller Joy Henshel Mel Hertzig Richard M. Hester Robert C. Hickman Jerry Hirsch Susan & Neal Hirsch James Hoelz & William Welsh Beth Holland in honor of Sonia Alden Andrea & Craig Horowitz Carol A. Ingram in memory of Rodger McFarlane Ira M. Resnick Foundation in honor of Robin Sherman Mike T. Isbell Jeanne & Waldo Jackson in memory of our son Robert Jackson Janis & Alan Menken Foundation Thai Jason in honor of Tom Viola Jeffrey Richards Associates John Kander & Albert Stephenson The Karma Foundation Rakefet S. Kasdin & N. Jeremy Kasdin Karen Kennedy in memory of Muriel & Bob Kennedy Abigail Kertzman Terence E. Kilburn Edgar A. Knudson Kenneth F. Koen* Kompolt Ronald & Isobel Konecky Lillian Kraemer Robert J. Kunikoff Michael Kuzma Nina Lannan Larry L. Luing Family Foundation Ann M. Lehman Diane Lippert Mr. & Mrs. Eugene Litwak
The Arthur Loeb Foundation Michael Lombard Tom Lombardi Philip & Rita Loy David C. Ludwigson & LaMont Craig in honor of Rodger McFarlane Luke 12:48 Foundation Steven F. Lutz Maureen A. Macfadden William & Fran Macferran John J. Mackerey John Mandler Barbara Manocherian Maidstone Productions in memory of Ted Tulchin Mark Edward Inc. Marangi Disposal Elizabeth I. McCann Richard McCune David R. McShane Bill Melamed in honor of Judy & Tim Dove and Frank Conway Lawrence & Nancy Meleski in honor of Jeff Meleski & Steve Markov MeritDirect, LLC Metropolitan Community Athletic Association (MCAANY)/GLBT Mr. & Mrs. E. Van R. Milbury Michael S. Mills Marianne McGrath Mills Jonathan Mintzer Brian Stokes Mitchell & Allyson Tucker William M. Moore William Morey Javier Morgado Sally Campbell Morse Jason J. Moyer MRC & Co, Inc. The Nathan Cummings Foundation R. Wayne Nederlander Robert E. Nederlander The Neeb Family Foundation Judith A. Nelson in memory of Wayne McCarthy* Maury Newburger Stanley Newman & Dr. Brian Rosenthal Maddi, Charlie & Bridget Niebanck friends of John Lloyd Young Albert Nocciolino Bill Nolte Nora Roberts Foundation Stuart Oken Paul Oppedisano John K. Orberg Stephen Osada Philip Paroian Ralph Pearce Ralph L. Pellecchio & James C. Wernz, M.D. Kathy Phillips L. Glenn Poppleton Alex Prakken Mark Primavera James Rado Jonathan Rebell Monica & Greg Reid Paul Reisch in memory of my partner, Bret Adams Teresa Reyes & Martin Monas* Bob Rhodehamel & Dana Snyder Richard F. Walsh/Alfred W. Di Tolla/ Harold P. Spivak Foundation Mr. & Mrs. Michael D. Richman Bob Richter Jonathan Rock David Romero & David Greiss Janet Rose
Phillip & Lisa Rothweiler in memory of Tony Stevens Jack & Moe Rouse Fund of The Greater Cincinnati Foundation Lori Rubinstein in honor of Bill Sapsis Samuel L. Phillips Family Foundation Dorothy & Peter Samuels Michael Schober Debra & Michael Segal Segal Family Foundation Sally J. Seiberlich Elliott R. Sernel Kenneth G. Shelley Rob Sinacore in memory of Malcolm Berg (our love lives on) Kenneth & Kenda Singer Margaret (Peg) Small in memory of Erik Michael Sodomick Mark Sohn Sonia Alden Foundation Stacey Mindich Productions Eileen T. Stapleton Linda Lewin Stark Albert Stephenson & John Kander Jerry Stiller & Anne Meara Meryl Streep & Don Gummer The Students of the Stella Adler Studio of Acting in memory of Casey Kizziah Steve Sweet Holland V. Taylor Sharon Terrill John Henry Thomas III Stuart Thompson & Joe Baker Tina & Jeffrey Bolton Family Fund Alice Torre Stephen & Valerie Toups David & Deborah Trainer Matthew D. Tumminello Twelfth Night Club, Inc. Beth M. Uffner United Parcel Service Unity Church of New York Joyce Van Patten William & Helen Van Syckle Juan & Ariadne Villarreal Tom Viola in memory of his dad, â€œDocâ€? Viola Miriam Vogel Richard Voller Suzyn Waldman Honey Waldman Allen Walker Arthur E. Webster, Esq. Weinberg Family Foundation Michael Wescoe Cortright Wetherill Nancy A. Wheeler Zoe A. Whitehead Danny Whitman & Robert Bartley in memory of Francine Whitman Richard C. Wiggers Margo Wintersteen Terrence J. Witter & Artie de la Cruz Betty Yarmon Brian R. Yorkey The Ziegfeld Club David Ziff & Alan Bell Lucinda Zink Elliot Zulver & Sally Gold Anonymous in memory of Elizabeth Taylor Anonymous in memory of Ruth Hoefgen Anonymous (2) *Indicates members of the DRA Angels Circle
[behind the] scenes 25
legacy & leadership The Broadway Cares Leadership Council
little over a year ago, Broadway Cares donor Drew Desky and Director of Communications and Development Danny Whitman had an impassioned discussion about how to expand BC/EFA’s support in hopes of increasing our grant-making. From that conversation came an exciting and ambitious idea: the Broadway Cares Leadership Council.
“Danny and I immediately had a shared vision and things moved very quickly,” Desky explains. “By July 2011, we had already assembled an impressive group of seven passionate individuals committed to expanding the impact of Broadway Cares. The energy in the room that evening was infectious. I could tell instantly that this was the start of something really exciting.”
Members of the Leadership Council would play an integral role, both individually and collectively, in expanding BC/EFA’s Angels Circle, deepening relationships with donors and enhancing existing fundraising efforts.
Whitman adds: “By February, we were up to 11. Each person is an exciting and dynamic leader in his or her own right. Our goal is 20 in total. What the Leadership Council has done in just these first few months is extraordinary.”
In its first eight months, the Leadership Council:
• Raised more than $109,000 through combined and individual efforts
• Added nine new donors to The Angels Circle
• Raised more than $60,000 for our annual bowl-a-thon, Up Our Alley
• Hosted three small fundraisers for BC/EFA, raising more than $13,000
“What’s truly outstanding is that some on the Leadership Council are experienced fundraisers and philanthropists, while others are novices,” says BC/EFA Major Gifts Officer Ryan Walls, who works closely with the Leadership Council. “But everyone has jumped in with a willingness to learn and make a difference in helping Broadway Cares impact the lives of so many around the country.” To learn more about the Leadership Council, please contact Danny Whitman at firstname.lastname@example.org or 212.840.0770, ext. 239. n
VIP Tickets To The Hottest Shows With Care-Tix
hether you’re looking for tickets to a tough-to-see show like The Book of Mormon or want to enjoy the best seats for a new production like Evita, BC/EFA’s Care-Tix program can help. Here’s how Care-Tix works: We request house seats through a show’s producers, seats not available to the public. You pay Broadway Cares for the tickets and make an equivalent donation. In return, you get some of the best seats in the house, a tax deduction for your donation and the knowledge that you’ve made a difference for those in need across the country. Our Care-Tix team has earned high praise. As Karen from Clinton, OK. recently wrote: “Our tickets were fabulous! We have never had better seats. I can’t wait to go back to NYC and get more tickets through Broadway Cares.” n 26 [behind the] scenes
Visit broadwaycares.org/caretix for details and call 212.840.0770, ext. 229 to arrange your tickets.
Planned Giving Fred Ebb’s Legacy Lives Through Annual Gift
ore than seven years after his death, awardwinning lyricist Fred Ebb’s gifts to Broadway reach far beyond his musical theatre genius in shows created with celebrated composer and longtime collaborator John Kander, like Chicago and Cabaret. As a stipulation in his will, Ebb generously left Broadway Cares/Equity Fights AIDS his share of his works’ royalties – a donation that in 2011 totaled $1.2 million dollars, the largest single gift in BC/EFA history.
BC/EFA with the first “royalty check” for $300,000. The grand total from the Fred Ebb Foundation so far is an astonishing $5,650,000. Ebb’s long-lasting gift doesn’t surprise those who worked closely with him. “Freddy was one of the most generous people I have ever known,” said legend Chita Rivera, who has performed in three Kander and Ebb musicals on Broadway and won both her Tony Awards portraying Kander and Ebb characters. “He was generous with his time, knowledge and, as you see, a most important organization, which meant so much to him. His foundation represents Fred Ebb as a kind, generous person.” n
The annual donation enables Broadway Cares, especially during these tenuous economic times, to continue funding the essential programs of The Actors Fund. “It was Fred’s wish that BC/EFA use this money to expand our support for those he so loved – his friends and colleagues in the theatre community,” BC/EFA Executive Director Tom Viola said. “Fred’s light shines on every person who is touched and assisted by the services his unique talents and creative energy make possible today and for years to come.” Ebb requested that, at the end of each year, royalties earned on his collection of works be distributed to BC/EFA through the Fred Ebb Foundation. In 2005, Mitchell Bernard, Ebb’s nephew and executor, presented
The Colleen Dewhurst Society Please consider standing with Fred Ebb and other friends and supporters of Broadway Cares/Equity Fights AIDS by joining the Colleen Dewhurst Society, BC/EFA’s planned giving program. Including Broadway Cares in your long-term financial plans is a powerful affirmation of your commitment to the work we do together and a way to ensure that those who need our help will always have someone to count on. You can keep your legacy alive and help Broadway Cares take care of our most vulnerable for years to come by:
• Making a bequest by including BC/EFA in your will; • Naming BC/EFA as a beneficiary of your 401(k); • Listing BC/EFA as a beneficiary of your life insurance policy.
“We are eternally grateful for the extraordinary gift supporters like Fred Ebb have left for so many who will benefit from his kind of generosity but never knew him,” says Executive Director Tom Viola. “You don’t have to be a famous Broadway lyricist to be a member of the Colleen Dewhurst Society, just someone who believes in the safety net of support that Broadway Cares provides.” To learn more or join, please contact Ryan Walls, major gifts officer, at email@example.com or 212.840.0770, ext. 275. n [behind the] scenes 27
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Save The Date
Broadway Bares XXii: Happy Endings June 17 9:30 pm & Midnight Roseland Ballroom
14th Annual Broadway Barks July 14 3:30 - 6:30 pm Shubert Alley
Fire Island Dance Festival 18 July 20-22 Fire Island Pines
26th Annual Broadway Flea Market & Grand Auction September 23 10 am - 7 pm Times Square & West 44th Street
broadwaycares . or g
Up Our Alley 14 October 22 & 23 Bowlmor Lanes Union Square
Behind the Scenes, the newsletter for BC/EFA Angels