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BROADSIGHT by

July 2013—Issue 3

Broadgate

Financial

July 2013—BROADSIGHT by


Foreword

Dear readers, It is a great pleasure to introduce you to the third issue of Broadsight, the Broadgate Financial Group monthly Corporate Magazine. As the Finance Manager of the Group I would like to highlight in this foreword a key point for me: “honesty”. Honesty is an essential element for anyone willing to work within the accounting and finance sectors as you are dealing at the very heart of the company. Trust, sincerety and transparency are of paramount important and form the core values of Broadgate Financial with sustainability and flexibility. Let me also inform you about some important news for the company this month, the impending sale of our investment research division, Broadgate Advisory. We value and promote sustainability because we believe it will have a more profound influence on society. Therefore, we ultimately aim to replace Broadgate Advisory with a new division Broadgate Energy. This will support our renewable and sustainable energy projects going forward and we are expecting this to be finalized in Q1 2014. More information on this new challenging project will be featured within the next issues. From everyone at the Broadgate Financial Group, I wish you a happy reading!

Kitvaris Phisutbovornpong Finance Manager

July 2013—BROADSIGHT by


All of us at Broadgate Financial are pleased to present you the third issue of our Corporate Magazine: BROADSIGHT.

In this issue of BROADSIGHT,

News Feed

Market Report by Excelsior Worldwide

Industry News Plantations

Industry News Construction

Project News

Q&A

We wanted to make it clear, comfortable to read and enjoyable. That’s why in each of the future issues you will find the same guidelines with:  The hottest news from the previous month along with upcoming important issues relating to the business world in ASEAN and beyond ;  A market report on the most important aspects of last month’s financial news provided by the Excelsior Worldwide Ltd company;  Industry news related to our services in Plantations, Construction and Advisory ;  A presentation of one new project running at Broadgate Financial ;  A Q&A specific to our three industries ;  And finally a presentation of an Individual Social Responsibility project run at Broadgate Financial ; We do hope you will enjoy this magazine as much as we did compiling it. If you have any questions or requests, please feel free to contact us at clientservices@broadgatefinancial.com.

ISR

Article on Social Media

Contact Information July 2013—BROADSIGHT by


News Feed In

Singapore's clean image sullied by Indonesian smog Singapore's clean and green reputation has taken a hit from Indonesian forest fires and its standing as a corporate and expatriate haven could be hurt if the smog becomes an annual scourge, analysts warn. Singapore has long been a destination of choice for thousands of foreign companies and expat families drawn by its gleaming infrastructure, topnotch healthcare and education, and lush green environs that offer a high quality of living. But its image took a heavy beating in the third week of June after palls of smoke from slash-and-burn agricultural fires on the nearby Indonesian island of Sumatra pushed levels of haze to record highs, shrouding the city in acrid smog. Favourable winds, thunderstorms and cloud-seeding by Indonesia over Sumatra have dissipated the smog, but Singapore officials warn that severe air pollution could return any time during the June-September dry season. http://www.afp.com/

Bangkok : Section of Orange Line approved

Eight soldiers killed by roadside bomb in south Thailand

'World's largest building' opens in China

The Mass Rapid Transit Authority (MRTA) on Sunday approved the planned construction of the Orange Line electric train on the eastern section of Bangkok between Thailand Cultural Centre and Min Buri. MRTA chairwoman Ratchanee Treepipatkul said the board would soon ask the cabinet to approve a budget of 85.4 billion baht for the construction of the 20-km route. The money would be spent on construction and consultation costs only, and not include expenses related to land acquisition, Ms Ratchanee said. The railway line will start at the Thailand Cultural Centre on Thiam Ruam Mit Road and run along part of Rama IX Road to Ramkhamhaeng Road and Suwintawong Road in Min Buri district. The route is a section of the planned 37.5km-long East to West Orange Line from Taling Chan to Min Buri which will have 29 stations, 22 underground. It will link eight different lines and will open in 2019.

Eight soldiers have been killed by a roadside bomb in Thailand's restive south, police say, in one of the deadliest attacks on the security forces in recent years. The "powerful" bomb targeted military vehicles in Krong Pinang district of Yala province, police said. More than 5,000 people have been killed since a separatist insurgency reignited in the Muslim-majority region in 2004.

The superlatives in China continue -the latest symbol of China's "bigger is much, much better" ethos is open for business. Located in Chengdu (population 14 million), capital of Sichuan province in southwestern China, the New Century Global Center is the "largest freestanding building in the world," Chinese officials say. Though the words "world's largest" usually bring to mind an image of a towering skyscraper, this project actually isn't all that tall. But it's certainly big. At 500 meters long, 400 meters wide and 100 meters high, the 1.7-million-square-meter megastructure is capable of housing 20 Sydney Opera Houses and almost three times the size of the Pentagon in Washington, D.C. The Global Center, which opened June 28, is home to business offices, hotels, movie theaters, shopping malls [‌]

http://www.bangkokpost.com/

http://www.bbc.co.uk/

Hong Kong rallies for democracy Protesters march on July 1 on Special Administrative Region Establishment Day, marking the16th anniversary of Hong Kong's handover to China. Thousands of protesters called for universal suffrage and called for the city's leader, Chief Executive C.Y. Leung, to step down.

http://edition.cnn.com/ http://edition.cnn.com/

July 2013—BROADSIGHT by


News Feed – Market Report

Market Report Excelsior Worldwide Limited is pleased to offer the following Market Commentary by Sebastien Le Van, head of R&D, to share his thoughts on global economic developments, market insights and other factors that may influence investment opportunities and strategies. The month of June marked the return of market volatility in a big way. While investors had grown used to seeing never ending bond purchases from the US and a recently aggressive stimulus plan from Japan, markets retreated heavily on concerns it would be scaled back or even stop. The build up started from Japan’s announcement it had done enough stimulus for now, to the various hints from Fed officials that tapering would start sooner rather than later until the long awaited speech by Fed Chairman Bernanke later in the month. Despite his announcement that the tapering plan was conditioned on improvement of the economy, markets tumbled even more. No market went unscathed as all assets fell in unison for the first time since 2011, only the US dollar posted gains. As a result, several bear markets developed notably in China and Japan and emerging markets were particularly affected

as investors pulled their money seeking refuge in safer markets. On the macroeconomic front the US continued to post encouraging numbers in key sectors of its economy while its credit outlook was raised from negative to stable by Standard and Poor’s. The IMF also declared that the economy was improving but that budget cuts were a drag on growth. Consequently, GDP was sharply revised down to 1.8%, lower than the 2.4% announced last month. In contrast China’s slowdown seems to be deepening as several areas of its economy trailed estimates. As a result, the World Bank cut China’s outlook as well as the world outlook. Authorities are accepting it for now, as they believe a shift in their economy is a necessity for

their long-term development. In addition, there is also growing concern of a possible credit crunch although experts believe the government has too much control for it to get out of hand. Nevertheless, in their usual quick response, Chinese leaders urged banks to rein in risky loans and improve balance sheets and assured the world their banking system was stable. In other parts of the world, Brazil became one of the worst performing stock markets in the world due to its inability to revive the growth it once had. Another member of the BRIC, India, is desperately chasing its old form but is limited in the measures it can undertake as it cannot tame its rising inflation. Europe’s woes continue as its economic indicators deceive and lead the region further into stagnation. July 2013—BROADSIGHT by


In the short term we expect markets to remain volatile. Even though many observers have said markets have overreacted, the stimulus issue is likely to move markets a little longer as investors have proven that they attach great importance to it. It won’t be surprising to see good economic data have mixed impacts on markets.

We will also keep an eye on China’s economic health. A worsening situation will test the leaders’ resolve to sacrifice short-term growth for long-term growth and use reforms rather than stimulus. Finally, the ECB recently announced it would leave interest rates unchanged as it expected a modest recovery in the second half of the year. The markets would welcome any positive data out of Europe. In the long term we remain confident markets will move forward.

We remain moderately positive for the medium term. As explained above, tapering of the US stimulus plan will only occur if there are significant improvements in the economy which in turn is a good sign for the global economy. We will keep monitoring Japan’s economic developments as Prime Minister Abe will be unveiling in the coming month the third step of his plan to revive the economy, which pledges to loosen the strict business regulations in Japan.

Excelsior Worldwide Limited is an independent, active investment management firm specializing in Multi-Manager, Multi-Asset class offshore investment funds. The funds are domiciled in Guernsey and Mauritius. For further information on Excelsior funds please visit their website; www.excelsiorfunds.net

The information set out herein has been obtained from various sources and is by way of information only. The Broadgate Financial Group and Excelsior Worldwide Ltd can accept no liability of any sort in relation thereto and readers should obtain their own verification of any statement before making any decision which may have any financial or other impact. Neither the information nor the opinions herein constitute, or are they to be construed as, an offer or a solicitation of an offer to buy or sell investments.

July 2013—BROADSIGHT by


Industry News Plantations

LED-Renewable energy Renewable energy is becoming more prominent in our everyday lives. People are more and more aware of what’s going on, on our planet and people are trying to lead a more “healthy” lifestyle in order to leave a cleaner earth for future generations.

Light-Emitting Diodes, more informally called LED, are used as indicator lamps in many devices and are increasingly used for other types of lighting. What are their advantages? They offer many advantages to the consumer. These include lower energy consumption, longer lifetime (one report estimates 35,000 to 50,000 hours of useful life and may be longer depending on the conditions of use) and improved physical robustness. They are also generally a smaller size. Indeed, LEDs can be very small (smaller than 2 mm2) and are easily attached to printed circuit boards. The last advantage is that they generally power up more quickly. A typical LED will achieve full brightness in under a microsecond. When used in communications devices they can even have a faster response time.

What are their disadvantages? Unfortunately, there are also some disadvantages. First, the cost: the initial price of LEDs is higher. LEDs are currently more expensive, price per lumen, on an initial capital cost basis, than most other conventional lighting technologies. Another is temperature dependence: LED performance largely depends on the ambient temperature of the operating environment – or "thermal management" properties. Over-driving an LED in high ambient temperatures may result in overheating the LED package eventually leading to device failure. Way of use: LED’s are more and more used in our everyday life. Largearea LED displays are used as stadium displays and as dynamic decorative displays. Thin, lightweight message displays are used at airports and railway stations and as

destination displays for trains, buses, trams, and ferries. Thanks to their long life and fast switching times, they are also used in cars, street lights, aviation lightning, and backlighting for LCD and LED Televisions. LED lighting is the future of lighting within the retail sector and a must for any energy conscious retailer. With zero maintenance costs and vastly reduced energy consumption LED’s will save you money and reduce your carbon footprint. At Broadgate Financial, we also care about being “green” and using renewable energy. One of our latest projects, “Apollo”, has us working with local government authorities and large private developers in order to replace existing light bulbs (streetlights, major malls, car parks, etc.) with LED bulbs. Juliette Vidailhet

July 2013—BROADSIGHT by


Industry News Construction

Social Housing in Thailand In Thailand, 27% of the urban population is living in slums and 2% of the total population is living with less than $1 a day. Thus, Social Housing represents a challenge for Thailand.

Social

housing is government-owned housing dedicated to low-income population.

Considered affordable, it aims to reduce housing inequalities and poverty. As such, it is viewed as a potential solution to slums, particularly preoccupying in developing countries. Khlong Toey slum in Bangkok for example is home to about 100,000 people. Most of them are migrants from Northern Thailand illegally occupying the lands. Such an unprivileged area unfortunately results in harmful consequences, ranging from obnoxious conditions of living to drug trafficking and high criminality rates. Overcrowded areas with poor access to water often result in hazardous health conditions, high child mortality, and low housing quality that can dangerously affect dwellers’ security (particularly in areas exposed to natural disasters). The lack of safety, hygiene and privacy represent ethical issues on which governments cannot turn a blind eye on. Moreover, slums also come along with major social problems: in disadvantaged areas, education is often neglected (if even accessible) in order to help one’s family work. This results in serious consequences such as difficulties in finding decent jobs in the future, which increases the risk of sinking into drug dealing or other criminal activities. In fact, poverty feeds poverty in that very low incomes lead to a foursquare refusal from banks to loan money. To finish, given slum populations are mostly illegally occupying land, they are often socially rejected and politically ignored.

Being born in a slum, with no legal recognition, constantly surrounded by illness, extreme poverty, hopeless future, insecurity and high criminality rate raises a serious human dignity issue. Slums however are not an irremediable curse but an avoidable step in the urban development of a metropolis experiencing tremendously fast growth. New York, London or Paris also had to deal with overpopulated areas issues, and launched in the 1930’-60’ redevelopment projects to clear slums from the city. The most striking example is Singapore: in 1965, one person out of two was illiterate, 70% of the population was living in overpopulated areas and the GDP per capita of the country was $2,700.

July 2013—BROADSIGHT by


Around 45 years later, in 2011, Singapore stands as one of the top 3 most competitive countries and the least corrupted country in the world. Its GDP per capita multiplied by more than 20 which ranks Singapore among the 10 wealthiest countries in the world. Moreover, it is also considered by the United Nations as the world’s only slum-free capital. Nowadays, Thailand’s need in housing is estimated at 310,000 units per year, among which 180,000 (60%) are dedicated to low-income households. Several organizations help run social housing projects in Thailand, such as the National Housing Authority (NHA) of Thailand, the Government Housing Bank (GHB) and the Government Saving Bank (GSB). Habitat for Humanity also provides assistance through volunteering programs to build affordable housing. For example, the United Nations Environment Programme’s project called SUSHI (Sustainable Social Housing Initiative)aims at promoting a greener usage of resources in order to build social housing. Thus, sustainable materials are highly recommended since they enable occupiers to save money.

Khlong Toey slum in Bangkok

Today, Thailand’s situation toward slums is quite optimistic: according to the 2006/2007 UN-HABITAT State of the World's Cities Report, Thailand stands out on its efforts to reduce slum growth rates (although still increasing) through its slum upgrading plan. We can expect Thailand, in the coming decades, to do as good as other western metropolis did in terms of slum clearance – if not better! At Broadgate Construction, we believe our Easy Panel™ technology has an integral role to play in the eradication of shantytowns and their transformation into a habitable place to live. Indeed, using Easy Panel™ to provide a decent place to live would be a fast and sustainable first step to dwellers’ social integration, improved quality of life, healthier conditions and better access to school, hospitals and other necessary facilities.

Mathieu Testa & Pierre-Louis Vouteau

First eco-friendly social housing project in Singapore

July 2013—BROADSIGHT by


During the last decade, it has drastically evolved doubling in size from 4.2 million hectares in 2000 to 8.0 million in 2010 and is expected to reach 13 million hectares by 2020 regarding the PwC Overview of Palm Oil Industry Landscape in Indonesia.

Project News

The Cura Project Broadgate Plantations has recently been involved in a new project called Cura implying palm plantations management and development in Indonesia. Let’s find more about it.

Palm

oil is one of the world's most produced and

consumed oils. This cheap, production-efficient and highly stable oil is used in a wide variety of food, cosmetic and hygiene products, and can be used as source for bio-fuel or biodiesel. The oil process, in summary, involves the reception of fresh fruit bunches from the plantations, sterilizing and threshing of the bunches to free the palm fruit, mashing the fruit and pressing out the crude palm oil. The crude oil is then purified and dried for storage and export. With a production of 28,000,000 tons in 2012, Indonesia is the first palm oil producer followed by Malaysia and Thailand. Palm oil plantations and its processing industry represent the third largest export earner, becoming a key element for the Indonesian economy.

But this lucrative and so important industry for Indonesia involves many issues. Palm plantations have been highly criticized by the international scene because of its negative impacts on environment. Occupying more and more space on the Indonesian territory, it has led to massive deforestation leaving wildlife and indigenous communities without accommodation. Also, the extensive use of chemicals and fertilisers results in soil and water pollution. The Roundtable on Sustanaible Palm Oil (RSPO) has been created in 2004 and sets standards covering environment, communities and labour standards in order to produce palm oil in a sustainable way. Broadgate Plantations has been recently involved in a new plantation management and development project in Indonesia for a family owned Thai-based company. In partnership with the Agrotrop Plantations Services company, Broadgate Plantations mission will be to improve the current production capacity of the land concession covering 112,500 hectares. Technical expertise such as soil measurements will be dispensed by an agronomist in order to provide the best methods of successful development. Also working as a consultant, we will provide help regarding local legalities.

“Sustainability” is a core value at Broadgate Financial (mother company of Broadgate Plantations) and so is present in any of our projects. But it takes an even bigger dimension within this project regarding the issues involved in palm plantations as mentioned above. “It represents a challenging project for us in a sensitive environment and we will make sure that we deal it in the best sustainable way possible” says John Mills, CEO of Broadgate Financial. Another mission for Broadgate Financial will be to deal with local communities who are against palm plantations. This implies a lot of communication and to find solutions benefiting both parties rather than one, usually the palm plantations owners. Bénédicte Ciotti

Palm fruits used for making oil

To get more information about Broadgate Plantations service, please visit our official website and to know more about the palm oil industry in Indonesia, you can read the PricewaterhouseCoopers 2012 Overview. July 2013—BROADSIGHT by


Q&A

Meet Justin Malcolm Justin is the General Manager of Aloft Hotel in Bangkok. He shared to us his view on the hospitality sector in Thailand and South East Asia.

Could you draw us a little summary of your career? I started to work in hotel industry 18 years ago and never looked back. I now work for Starwood Hotels and Resorts where we have 9 distinct brands: Aloft Hotels, W Hotels, St Regis, Sheraton, Four Points, Element, Le Méridien, Westin and The Luxury Collection. We run the largest luxury lifestyle hotels globally and I am lucky to have been working in 4 different countries with 5 different brands, within this company. I moved to Bangkok in January. Before this I was managing Le Méridien in Chiang Rai Resort, Thailand for almost 2.5 years and Sheraton Maldives Full Moon Resort & Spa, Maldives for almost 2.5 years prior. I have been fortunate enough to work in great locations and hotels in addition to this in Phuket, Sydney & Kuala Lumpur.

You have been in Thailand for some time now, what is your vision of the (What is the) current hospitality market in Thailand? With improved political stability in my opinion, the current tourism market in Thailand is very dynamic & buoyant. Last year in the first quarter, we saw a slowdown in the industry due to the effect of the floods in late 2011, however thereafter with continued political stability and a very positive year economically. If you look at some of the trends, Thailand certainly has a positive outlook. I think this year alone, the THA (Thailand Hotel Association) predicts the numbers of new openings in major tourism cities of Thailand will result in an extra 4,000 rooms throughout the Kingdom (mainly 4 and 5

stars hotels). Visitor arrivals for the first quarter of this year reached a peak of 6.8 million, mainly driven by large growth in arrivals from China (17% of tourists in Q1). The expansion of a middle class in China, which nowadays is travelling more and more, is an important driver in these figures. Thailand is targeting a record of 24.5 million visitors in 2013 up from its record of 22.3 million in 2012. This is very decent growth if these predictions are realised. Another interesting fact is that Bangkok has just been identified as the most visited city in the world by MasterCard’s 2013 Global Destination Cities Index.

July 2013—BROADSIGHT by


Justin Malcom, GM of Aloft Bangkok How has the market evolved over the last 5 or 10 years in Thailand and Southeast Asia more generally? The most important factor to note here is the growth of digital technology. In the last 5 or 10 years, the greatest trendchange is definitely in the digital sector. We have all gone mobile like never before. More than 2/3rds of the population worldwide has mobile phones and in Thailand that number is 98%, which is quite impressive. It is interesting because we are in the service industry; and our job is to talk to people face to face.

Nowadays and particularly with generation Y, this face-to-face contact is starting to decrease and is being replaced by more and more social media contact. I wonder how we are going to deal with it in the future because it will continue. If I just talk about mobile bookings, we see the largest growth here. At Aloft Bangkok for example we’ve seen 930% growth in mobile bookings compared to 2012! Another example of growing technology trends is the use of review sites. People now have access to more information than ever before and that includes the experience they should expect but it has some drawbacks as well. Many guests now choose to inform hotels about their stay after they’ve checked out, which isn’t great for any service industry. I’m confident our team can address any issue in our hotel if we know about it, and therefore I still encourage our guests to let us know about their feedback at the time. Relationships in this industry have to be built with face-to-face contact. What are your expectations regarding this market within the next few years? What opportunities do you see?

It should attract more foreign investment to Thailand with the ability of skilled labour to move within the region. Also a rapidly growing middle class should create opportunities for the region, which is a good thing for our industry. Thailand is well known in the tourism sector for its hospitality and foreign tourists spend more here than other Asian countries, hence Thailand should benefit well from the growing popularity of tourism in Asia. Thailand will continue to be considered a major destination for both business and leisure travelers with opportunity to attract mega events, citywide conventions, and continued growth in visitor numbers. The packaging of tours throughout ASEAN instead of only Thailand by establishing travel agency branches abroad is an obvious one. What are the main differences in managing hospitalities in Thailand compared to Australia? The main difference is the cost structure, labour cost being a major part of that. The second is guest expectation – Asia has a wonderful name for itself for providing fantastic levels of service and the rest of the world definitely looks to Asia now as leading the way.

The upcoming Asean Economic Community (AEC) will play an important role in our industry.

Aloft Bangkok - 35 Sukhumvit Soi 11, Sukhumvit Road, Bangkok For further information please visit the Aloft hotel website : www.aloftbangkoksukhumvit11.com

July 2013—BROADSIGHT by


ISR

The Cricket Association of Thailand Cricket has been recreationally played in Thailand since 1890 but only became a competitive sport in 1971 with the formation of the Thailand Cricket League, renamed in 2004 as the Cricket

Thailand Cricket Women’s Team

Association of Thailand (CAT). It is today the only governing cricketing body in Thailand. Khuram Gilani, Business Development Manager here at Broadgate Financial is highly

For the past forty years cricket in Thailand has greatly evolved. It started with the

involved within the association since 2006. He is currently the tournament director

Thai National team playing for the first time against the Hong Kong Cricket

for the ACC Tournaments in Thailand as well as a marketing and development

Association in 1990 and continues with the under 19 team introduced for the first

officer. Part of his job consists of working with local authorities in seventeen

time at the Youth Asia Cup seven years later. More recently, the Women’s team

provinces across Thailand to develop self-sustaining programs for ethnic cricket

proudly represented Thai cricket by first being full ethnic and second by excelling

development as well as teaching English to the National Team. A program called

further than the men’s team. In 2010, three years after having participated in the

“English for Cricket” has recently been launched in order to meet standards for

inaugural ACC Women’s Cricket Tournament in Johor Bahru, they managed to

teams playing at international level and is run twice a week at the CAT offices in

represent Thailand in the Guangzhou Asian Games and won the ACC Champion Cup

Bangkok. “I see this program as not only a means by which players and coaches can

2012 held in Chiang Mai. As the champions, the team has been invited to participate

improve their cricket but it also presents an opportunity for them to develop

in the first ever ICC world cup qualifier tournament for Thailand which will be held in

themselves as people. A command of English will help open countless doors for them

Dublin Ireland from the 23rd of July to the 2nd of August 2013. At the heart of this

and that is what CAT is about, empowering people through cricket” says Khuram. As

great progress, the Cricket Association of Thailand is running many activities from

the National Women’s team manager he will have to chance to go to Dublin, Ireland

team management and events organisation to cricket education and development

from the 23rd of July to the 2nd of August 2013 to support them for ICC world cup

courses.

qualifier tournament. We wish then good luck to this great team! To learn more about cricket, you can visit the Cricket Association of Thailand website or watch the following video.

July 2013—BROADSIGHT by


Article

Social media in Thailand The boom of social networks probably was last decade’s biggest revolution in communication. Companies had to jump on the bandwagon in order to grab this great opportunity: being present – and active – on social networks represents a huge gain of visibility for any enterprise, and enables them to reach people, thus potential clients.

What about Thailand? Between September 2011 and September 2012, the number of Facebook users has doubled, moving from 8.421.780 to 16.834.140 people, resulting nowadays in the 13th country in the world (June 2013) in terms of Facebook users. Moreover, according to Zoom Sphere, Bangkok is the city counting with the most Facebook users in the world: 12.7 million (June 2013), which represents more than 80% of the metropolitan area’s population (estimated 15M). Until 2009, Hi5 social network was the most popular in Thailand. Its success was due to the brand new features enabling users to personalise their profile (initially Facebook had the same but limited feature). However, Facebook reversed the trend and overtook Hi5 in terms of user population by launching the first game applications.

This being, Facebook is not the only social media achieving great success with Bangkokians: if you take a closer look at the 10 most popular places on Instagram in 2012, you might be surprised to learn that the 2 most “instagrammed” places in the world are Suvarnabhumi Airport and Siam Paragon shopping mall, both located in Bangkok! This enthusiasm from Thai people for social media is typical of their culture: in Thailand, it is of primary importance to have a good network of acquaintances, as it provides evidence of one’s social standing and ability to live and be well accepted in the society. Thailand’s fondness for social networks first started with Facebook offering many online games (e.g. Farmville). As those games require people to interact with others to improve, players began sending “gifts” and “requests” to their friend. This trend then extended to the exchange of information, photos and interests.

Today, the phenomenon has reached such proportions in Thailand that it almost appears mandatory for people to share, before every meal, their location as well as a picture of the dish they are about to eat (for restaurants’ greater delight!). There are many reasons why a company should take advantage of social media: the first benefit is obviously a significant gain of visibility, enabling increased sales. Moreover, it enforces its presence and makes it easier to find for people (ATAWAD: “AnyTime, AnyWhere, Any Device), and allows the company to reach more potential clients through its contacts, improving its brand awareness. Last but not the least, using social networks is a good way for an enterprise to build and control its online reputation and brand image. Considering this, staying away from social media appears to be “corporate suicide” for a company doing business in Bangkok. However, social networks only are a necessary step to success, not a guaranty for it! « Technology does not run an enterprise, relations do” Patricia Fripp Mathieu Testa

. July 2013—BROADSIGHT by


July 2013—BROADSIGHT by

Broadsight Issue 3 July 2013  

It is with great pleasure to introduce our third edition of Broadsight. The corporate monthly magazine from the Broadgate Financial Group.

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