Page 28

PROEXCLUSIVE

Sailesh Saxena points out STC’s STBs in the central apparatus room at Intigral.

SOME FACTS Intigral was established in 2009 as a joint venture between Saudi Telecom Company (STC), All Asia Networks (ASTRO) and Saudi Research and Marketing Group (SRMG). It was created to form a link between telecom operators, media content providers and end users in response to the unprecedented emergence of digital content in the region. The company delivers digital media content services and solutions to operators and serves as a one-stopshop for their growing digital media needs on different platforms: Mobile, Web and IPTV. The company presently has 150 employees, 95 in Dubai and more than 50 in Riyadh. The technical team comprises approximately half of the Dubai employees and this will double as the company expands from its current 50 channels to 180.

video content and a much better user experience to a mobile phone, to a tablet device or anything. For us, in the convergent world, it’s about maximising the market that we can access and giving ourselves technological capability to run across multiple platforms,” adds Sneesby. There are several other benefits to using broadband as well. For instance, broadband eliminates the need to hire a satellite transponder. The costs of servicing a customer are more

“In an IPTV system, the set top box will not boot up until it has been authenticated over the network by the encryption system. As such, without network connectivity to the content management and the encryption, the STB would be rendered useless. Thus only legitimate subscribers can access content over the network with an STB” Sailesh Saxena, senior engineer, Intigral.

24 | www.broadcastprome.com | July 2011

reduced as the set top box (STB) can be accessed online for troubleshooting. In addition, with the launch of Internet TV, IPTV allows the usage of internet and TV technology on the same network, reducing costs for the vendor in troubleshooting and monetising content by reducing piracy. Moreover, international studios would be more comfortable knowing that their content is safe thereby making theatrical releases a possibility in the home. But the biggest benefit Intigral enjoys today by adopting this technology is zero piracy. Here, senior engineer Saxena points out the number of STC Invision STBs that are lined up inside the racks at Intigral’s central apparatus room (CAR) and their role. “In an IPTV system, the set top box will not boot up until it has been authenticated over the network by the encryption system. As such, without network connectivity to the content management and the encryption, the STB would be rendered useless. Thus only legitimate subscribers can access content over the network with an STB,” he explains. One other unique feature that Intigral has incorporated at its facility is live censorship, where it can undertake various kinds of live censorship for telcos based on their respective guidelines.

BroadcastPro Middle East - June 2011 Issue  

Broadcast Pro Middle East is a monthly publication covering television and radio broadcasting technology as well as filmmaking trends in the...

BroadcastPro Middle East - June 2011 Issue  

Broadcast Pro Middle East is a monthly publication covering television and radio broadcasting technology as well as filmmaking trends in the...

Advertisement