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PROEXCLUSIVE

technology that is being implemented in Europe but has not been implemented in this region as yet,” explains Sailesh Saxena, senior engineer at Intigral. “This technology allows the consumer to watch live streaming content over the internet with a low bandwidth connection. Both Video on Demand and linear channels can be broadcast. The most popular is HTTP live streaming on Apple devices.”

Another reason why Intigral chose ABR is because it helps in monetising content, which is one of the company’s key goals. ABR technology enables people to view video even where a WiFi or 3G connection is available irrespective of bandwidth. “The concept is TV anywhere,” adds Tony Saab, general manager of broadcast operations at Intigral. “A key benefit of adaptive bit rate is that the content never resides on the customer’s set top box (STB), as it is streamed. This removes the need for local storage capacity in the STB, thus reducing the total cost of the STB for the end user and the operator. It also results in faster start times, extremely low buffering, and a great experience that is tailored to the user’s broadband connection speed. For the content owners, it is a secure way to deliver content that significantly reduces the piracy worries of our content partners; it is device independent and can be streamed to any device. Eventually, content owners and operators will be able to stream HD without worrying about excluding low bandwidth users. It is a win-win for all of the stakeholders with whom we work, namely, the consumer, the operator, and the content owners.” Sneesby explains that in a region like the Middle East, where broadband speeds are still hugely questionable, ABR offers a huge “competitive advantage”. “This is an opportunity that is going to develop in the region because adaptive bit rate streaming allows us to access the lower end bandwidth part of the consumer market. The other component you want to look at is covering the gap between devices because you want to have the capability to deliver to as many people as possible, and open up as much of the market as you possibly can. Obviously mobile networks again have a less reliable bandwidth capability in terms of delivering to mobile phones. So adaptive bit rate not only overcomes some of the fixed line limitations in delivering, say TV and broadcast kind of services to consumers, but they enable you to get to more devices as well. This means that you can serve

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BroadcastPro Middle East - June 2011 Issue  

Broadcast Pro Middle East is a monthly publication covering television and radio broadcasting technology as well as filmmaking trends in the...

BroadcastPro Middle East - June 2011 Issue  

Broadcast Pro Middle East is a monthly publication covering television and radio broadcasting technology as well as filmmaking trends in the...

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