AVSignage
“The market is expected to grow 20% each year” Ahmed El Ridi, CEO of Advanced Interactive Media Solutions (AIMS), highlights the ROI and challenges of digital signage Around the world DOOH ad revenue is the fastest growing of all media. What is the value of the digital signage market in the region? In the GCC, digital signage business is approximately doing $150 million in business annually. The market is expected to grow by 20% each year. What are the ROI benefits that you are seeing through digital signage? Through digital signage, clients are seeing an immediate impact on their operational costs and capital expenditures. For instance, we have an installation in a fast food place with menus on digital signboards. Not only is this move environmentally friendly, there is considerable savings in labour, printing, downtime and transportation in updating menus. In addition, they are able to up-sell products and move slow-moving products. Secondly with our way-finding system in large malls such as Dubai Mall – imagine the huge savings they enjoy because updating the system is a simple data-entry issue.
Ahmed El Ridi
Undercutting is an issue. The digital signage market is not an FMCG market. So while the undercutters eventually go out of business, every two years you will have someone new trying to do the same. The threat is constant, the players are different. We are the only ones who have been in the market for 10 years. As for clients, they are getting more informed as the number of installations grow. Moreoever, you have online casestudies, white papers, blogs and so on informing the market. As for lack of trained staff, we overcome that problem by training our clients. It is more of empowering them to use the technology. www.aimsuae.com
About Advanced Integrated Media Services (AIMS) www.aimsuae.com Advanced Integrated Media Services (AIMS) integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region.
What are the challenges of working in the digital signage sector? October 2011 | AVPro | 19