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ABOUT BRITWEEK BritWeek  is  a  non-­‐profit  organiza2on,  started  in  Los  Angeles  in  2007  by   Nigel  Lythgoe  and  the  then  Consul  General  Bob  Peirce,  to  highlight  the   crea2ve  fusion  between  the  United  Kingdom  and  the  US.     Every  spring  BritWeek  hosts  a  program  of  events  that  promotes  Bri2sh   crea2vity,  innova2on  and  excellence  across  mul2ple  categories  including,   film  &  television,  music,  art,  fashion,  design,  retail,  sport,  philanthropy,   business,  and  more.  Along  with  BritWeek  Los  Angeles,  BritWeek  has   launched  programs  in  Orange  County,  San  Francisco,  and  Miami.     BritWeek's  philanthropic  contribu2ons  have  included  fundraising  for   Malaria  No  More,  Save  the  Children,  LA’s  BEST,  Children’s  Hospital  Los   Angeles,  Big  Brothers  Big  Sisters,  and  programs  promo2ng  children’s  sports,   children's  literacy  and  interna2onal  professional  internships.      


THE BRITWEEK AUDIENCE “A who’s who of industry power brokers joined international luminaries” – Los Angeles Times BritWeek   events   aVract   an   interna2onal,   affluent   crowd   of  celebri2es,  dignitaries,  and  professionals.         Examples   of   those   involved   in   the   past:     Prime   Minister   Tony   Blair,   Sir   Richard   Branson,   David   and   Victoria   Beckham,   Maria   Shriver,   Helen   Mirren,   Morgan   Freeman,   Dame  Judi  Dench,  Mayor  Boris  Johnson,  Naomi  Campbell,   Simon   Cowell,   Eric   Idle,   John   Cleese,   Kathy   Griffin,   Nigel   Lythgoe,  Cat  Deeley,  Ryan  Seacrest,  Bruno  Tonioli,  Sharon   Osbourne,   Russell   Brand,   Tracey   Ullman,   Kenneth   Branagh,   Sir   Ben   Kingsley,   Ian   McShane,   Minnie   Driver,   Michael  Sheen,  Mayor  Antonio  Villaraigosa,  Simon  Fuller,   Stephen  Fry,  Kelly  Osbourne,  Billy  Connolly,  Vinnie  Jones,   Heidi   Klum,   Seal,   Louise   Roe,   Gareth   Neame,   and   many   more.    


BRITWEEK OVERVIEW  

Half  a  Billion  &  Growing   The  number  of  media  impressions  for  BritWeek  2013.    BritWeek  received  substan2al   coverage  in  the  UK  and  US  in  print,  radio,  television,  and  online.    Most  notably,  BritWeek   was  featured  on  American  Idol,  E!,  ITV,  LA  Times,  Yahoo,  NBC  Los  Angeles,  and  more.  

Over  52   The  total  number  of  BritWeek  partners  and  sponsors  in  2013  including  Jaguar,  Wedgwood,   Boots,  Christopher  Guy,  Virgin  Atlan2c,  BBC  Worldwide  Produc2ons,  and  many  more.  

46  

The  number  of  BritWeek  events  held  over  BritWeek  Los  Angeles  2013.  

$1,600,000  

The  amount  of  money  BritWeek  has  raised  for  various  chari2es  since  its  incep2on.     Beneficiaries  have  included  Malaria  no  More,  Save  the  Children,  LA’s  BEST  and  many  more.  

Over  150,000   The  number  of  people  that  came  to  the  many  BritWeek  2013  events  –  from  our  signature   red  carpet  events  to  our  public  fes2vals.        


SIGNATURE BRITWEEK EVENTS


BRITWEEK RED CARPET LAUNCH  


RED CARPET LAUNCH April  22,  2014 BritWeek’s   exci2ng   Red   Carpet   Launch   party   kicks   off   the   BritWeek   Los   Angeles   program   and   aVracts   many   celebri2es,   VIPs,   poli2cians   and   dignitaries.   The  red  carpet  ensures  photos  of   the   stars   are   blasted   all   around   the   globe   and   hieng   computers   and  newsstands  within  hours.   The  event  is  held  at  a  private  residence  in  Hancock  Park  for   350+  invita2on-­‐only  VIP  guests,  celebri2es,  and  press.     The   Launch   receives   substan2al   press   aVen2on   and   generates   millions   of   media   impressions.   In   previous   years,   the  Red  Carpet  Launch  has  been  featured  on  American  Idol,   E!,  Access  Hollywood,  Good  Day  LA,  plus  ITV  and  BBC  in  the   UK.    


BRITWEEK UKTI BUSINESS INNOVATION AWARDS  


BRITWEEK UKTI BUSINESS INNOVATION AWARDS April  23,  2014

The   BritWeek   UKTI   Business   Innova2on   Awards,   presented   by   Virgin   Atlan2c,   is   a   compe22on   for   companies   with   a   business   presence   in   the   UK   &   California.     The   event   recognizes   and   highlights  innova2ve  companies  in  four  key  categories:   Technology,  Social  Impact,  Product  Design,   and    Business  Services       An   audience   of   250   investors,   entrepreneurs,   business   leaders,   and   press   gathers   at   the   pres2gious   Four   Seasons   Hotel   for   an   evening  of  business  networking  and  entertainment  (including  a   special   guest   speaker)   where   the   winners   are   announced.   Companies  in  aVendance  are  all  interested  and  engaged  in  the   US/UK  business  rela2onship.     Judges   include   Sir   Ken   Robinson,   Jaguar   Design   Director   Ian   Callum,  Disney  Chairman  Andy  Bird,&  Fox  LA  Co-­‐Anchor  Carlos   Amezcua.    


BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD  


BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD Date  TBC The   BritWeek   Christopher   Guy   Design   Icon   Award   Recep2on  celebrates  Bri2sh  design     In  2013,  we  honored  Director  of  Design  for  Jaguar,   Ian  Callum,  and  also  showcased  the  fashion  designs   of   Dita   Von   Teese   with   the   designer   herself   present.   The   2014   Design   Icon   recipient   to   be   announced   soon.   The   award   ceremony   and     cocktail   party   is   aVended   by  

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over   400   VIPs,   high   net   worth   i n d i v i d u a l s ,   p r e s s ,   a n d   prominent  design  professionals   f r o m   a c r o s s   C a l i f o r n i a ,   including   leaders   in   fashion,   architecture,   interior   design,   and  more      


BRITWEEK CHARITY EVENT


BRITWEEK CHARITY EVENT (Date  TBC)   BritWeek’s  annual  charity  recep2on  is  a  lively   and   pres2gious   event   aVended   by   500   leaders   in   business,   culture,   poli2cs,   and   media,   as   well  as  influen2al  Bri2sh  talent.     This   event   also   has   a   star-­‐studded   red   carpet   and  receives  significant  press  coverage.         Celebri2es   and   VIPs   are   invited   to   aVend   an   exclusive  VIP  recep2on  before  the  main  event.     BritWeek   supports   a   different   charity   every   year.     Previous   partners   have   included   LA   Children’s   Hospital,   LA’s   BEST,   Malaria   No   More,   Virgin   Unite,   Save   the   Children   and   more.     (2013  honored  Downton  Abbey,  pictured  right)  


BRITWEEK CHARITY EVENT Past  honorees  have  included:     2013:          Honoree  Downton  Abbey,  with  Execu2ve  Producer  Gareth  Neame  and  actress        Laura  Carmichael  in  aVendance   2012            Honoree  CNN’s  Piers  Morgan  with  guests  Jackie  Collins,  Kelly  Osbourne  and        emcee  Ross  King.  Musical  entertainment  from  Katherine  Jenkins.     2011    Honoree  Timothy  Leiweke  with  musical  entertainment  from  Seal.   2010       Honoree  Richard  Branson  with  guest  Victoria  Beckham  and  emcee  June          Sarpong.  Musical  entertainment  from  David  Archuleta   2009    Honoree  Tony  Blair  with  musical  entertainment  from  Daughtry.  


BRITWEEK CHARITY EVENT  

BritWeek   Los   Angeles   2014   will   include   a   number   of   events   marking   the   450th   Anniversary  of  William  Shakespeare.    One  highlight  will  be  an  in2mate  "Evening  with   Shakespeare"   at   the   new   Moss   Theatre   on   April   25th.   The   evening   will   comprise   Shakespearean   readings   and   songs,   performed   by   leading   Shakespearean   actors,   including   Michael   York   &   Julian   Sands,   and   by   California's   own   Millennium   Consort   singers  conducted  by  the  eminent  Bri2sh  choral  director  Mar2n  Neary.   An  Evening  with  Shakespeare  will  be  a  unique  and   in2mate   event   for   250   guests   with   a   program   selected   by   the   performers   themselves,   who   will   talk  about  what  Shakespeare  means  to  them,  and   will  include  a  VIP  recep2on  to  meet  and  talk  to  the   performers.       Proceeds  from  the  evening  will  benefit  two  extraordinary  Children’s  Shakespeare   programs  in  Los  Angeles:  Inner  City  Shakespeare  and  The  Hobart  Shakespeareans  

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BRITWEEK ON ROBERTSON BLVD


BRITWEEK ON ROBERTSON BLVD  

April  26,  2014  

2014   will   be   BritWeek’s   second   annual   public   event  on  Robertson  Blvd  -­‐    one  of  Los  Angeles’   most   popular   shopping   des2na2ons   aVrac2ng   thousands  of  people  daily.     This   full-­‐day   event,   held   on   Saturday   April   26,   2014,   will   feature   exci2ng   Bri2sh   displays   and   interac2ve  branded  elements  on  the  sidewalks   of   Robertson   Blvd,   as   well   as   in-­‐store   events,   live  music,  special  promo2ons,  and  more.       On   this   day,   Robertson   Blvd   is   dedicated   to   celebra2ng   BritWeek   and   all   things   Bri2sh!     Robertson   Blvd   is   home   to   over   50   luxury   retail   stores   and   restaurants   including   5   Bri2sh   brands   –   Ted   Baker,   Reiss,   Anya   Hindmarch,   All   Saints  and  Joseph.    


BRITWEEK SANTA MONICA FESTIVAL


BRITWEEK SANTA MONICA FESTIVAL May  3  &  4,  2014  

  Now   in   its   second   year,   BritWeek   will   once   again   take   over   the   Third   Street   Promenade   -­‐   the   largest   pedestrian-­‐only   shopping   street   and   visitor   des2na2on   in   Los   Angeles   area   -­‐   to   host   an   exci2ng   fes2val   celebra2ng   all   things   Bri2sh.     In   2013,   this   event   aVracted   120,000+  people,  and  engaged  the   community,   visitors,   and   one   of   t h e   l a r g e s t   B r i 2 s h   e x -­‐ p a t   communi2es  on  the  West  Coast!    


BRITWEEK SANTA MONICA FESTIVAL May  3  &  4,  2014   Brands   involved   in   2013   included   Walkers   Shortbread,   Jaguar,   Boots,   Jamie   Oliver’s   Food   Revolu2on,   and   more,   who   used   the   event   to   build     brand   awareness,   sell   product,   giveaway   samples   and   informa2on,   and   drive   online   and   social   media   traffic!  


BRITWEEK SANTA MONICA FESTIVAL May  3  &  4,  2014   Our  2014  Fes2val  will  be  even  bigger  and   beVer,   combing   the   rich   heritage   of   the   UK  with  modern,  crea2ve  and  interac2ve   elements.         We   will   have   tradi2onal   entertainment   alongside   some   of   the   best   in   Bri2sh   brands.      This  year  we  will  also  celebrate  450  years   of   Shakespeare   as   we   bring   this   famous   playwright   to   life   through   stage   performances,   music,   roving   street   performers,   and   more.       Adding   to   that   excitement,   an   interna2onally   notable   California   &   UK   street   ar2st   will   create   modern   interpreta2ons   of   Shakespeare   through  street  art  murals.      


OTHER BRITWEEK EVENTS


OTHER BRITWEEK EVENTS Every  year,  BritWeek  hosts  an  exci2ng  program  of   events,  from  fashion  &  retail,  art  &  architecture,  food   &  drink,  music,  business,  and  more.     Our  2013  program  had  more    than  45  events.      


BRITWEEK PROMOTION


BRITWEEK MAP The  BritWeek  Map  is  circulated  all  over   the   city   and   a   great   way   to   adver2se   your  business  to  a  wide  audience.         Over   150,000   maps   are   distributed   throughout   Los   Angeles,   including   through   the   LA   Times,   Bri2sh   retailers,   hotels,  &  restaurants,  BritWeek  events,   and  BritWeek  partners.     Our  map  lists  Bri2sh  businesses  around   the  city,  the  BritWeek  program,  exci2ng   Bri2sh  content,  and  adver2sements.     Contact   us   to   receive   a   copy   of   our   2013  map.  


BRITWEEK MAGAZINE The   BritWeek   Magazine,   a   new   addi2on   to   our   program,   is   a   32-­‐ page   glossy   magazine   that     has   exci2ng   interviews   with   Bri2sh   celebri2es,   musicians,   and   up-­‐ and-­‐coming   bands;   ar2cles   on   major   trends   within   interior   design,   beauty,   and   fashion;   and   informa2on   on   the   full   BritWeek   program!     O v e r   3 0 0 0   m a g a z i n e s   a r e   distributed   all   over   BritWeek   events   and   through   BritWeek   partners,   Bri2sh   hotels,   retailers,   and  restaurants,  and  more!     Contact   us   to   receive   a   copy   of   the  2013  magazine.  


SPONSORSHIP


EXAMPLES OF SPONSOR ACTIVATION AT BRITWEEK EVENTS  


BRITWEEK SPONSORSHIP OVERVIEW There  are  many  ways  to  elevate  your  brand  through  a  BritWeek  partnership.    From  a  full   program  sponsorship  to  individual  event  opportuni2es,  our  most  produc2ve  partnerships   have  originated  from  iden2fying  our  mutual  goals  and  personalizing  the  right  program  for   your  brand.  Some  examples  of  possible  sponsorship  benefits  include:     •  Personalized  Brand  Integra2on  with  celebri2es  and  VIP  guests  at  our  events   •  Access  to  influencers  based  in  LA,  par2cularly  high  net  worth  individuals  in   entertainment,  business,  the  arts,  food,  music,  fashion,  and  more   •  Tickets  to  our  events  for  your  company  execu2ves  and  guests   •  Branding  on  associated  marke2ng  materials  -­‐  BritWeek  is  promoted  everywhere  in  Los   Angeles  throughout  April  from  the  street  banners  on  Wilshire  Boulevard  to  the  pages  of   the  Los  Angeles  Times  magazine.   •  Brand  logo  on  event  materials,  red  carpet  step  and  repeat,  BritWeek  website,  and  more!   •  Brand  associa2on  through  remarkable  press  coverage:  Half  a  billion  media  impressions  in   2013!   •  Cause  marke2ng  associa2on  -­‐  BritWeek  is  a  501(C)3  non-­‐profit  organiza2on.   •  Huge  public  awareness  and  outreach  through  our  community  events  and  adver2sing   opportuni2es    


CONTACT BRITWEEK

FOR  MORE  INFORMATION,  PLEASE  CONTACT:     LAUREN  STONE,  EXECUTIVE  DIRECTOR   215.606.8797   LAUREN@BRITWEEK.ORG          


Britweek 2014 Overview