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ABOUT BRITWEEK BritWeek  is  a  non-­‐profit  organiza2on,  started  in  Los  Angeles  in  2007  by   Nigel  Lythgoe  and  the  then  Consul  General  Bob  Peirce,  to  highlight  the   crea2ve  fusion  between  the  United  Kingdom  and  the  US.     Every  spring  BritWeek  hosts  a  program  of  events  that  promotes  Bri2sh   crea2vity,  innova2on  and  excellence  across  mul2ple  categories  including,   film  &  television,  music,  art,  fashion,  design,  retail,  sport,  philanthropy,   business,  and  more.  Along  with  BritWeek  Los  Angeles,  BritWeek  has   launched  programs  in  Orange  County,  San  Francisco,  and  Miami.     BritWeek's  philanthropic  contribu2ons  have  included  fundraising  for   Malaria  No  More,  Save  the  Children,  LA’s  BEST,  Children’s  Hospital  Los   Angeles,  Big  Brothers  Big  Sisters,  and  programs  promo2ng  children’s  sports,   children's  literacy  and  interna2onal  professional  internships.      


THE BRITWEEK AUDIENCE “A who’s who of industry power brokers joined international luminaries” – Los Angeles Times BritWeek  events  aVract  an  interna2onal,  affluent  crowd   of  celebri2es,  dignitaries,  and  professionals.       Examples  of  those  involved  in  the  past:    Prime  Minister   Tony  Blair,  Sir  Richard  Branson,  David  and  Victoria   Beckham,  Maria  Shriver,  Helen  Mirren,  Morgan  Freeman,   Dame  Judi  Dench,  Mayor  Boris  Johnson,  Naomi  Campbell,   Simon  Cowell,  Eric  Idle,  John  Cleese,  Kathy  Griffin,  Nigel   Lythgoe,  Cat  Deeley,  Ryan  Seacrest,  Bruno  Tonioli,  Sharon   Osbourne,  Russell  Brand,  Tracey  Ullman,  Kenneth   Branagh,  Sir  Ben  Kingsley,  Ian  McShane,  Minnie  Driver,   Michael  Sheen,  Mayor  Antonio  Villaraigosa,  Simon  Fuller,   Stephen  Fry,  Kelly  Osbourne,  Billy  Connolly,  Vinnie  Jones,   Heidi  Klum,  Seal,  Louise  Roe,  Gareth  Neame,  and  many   more.    


BRITWEEK OVERVIEW  

Half  a  Billion  &  Growing  

The  number  of  media  impressions  for  BritWeek  2013.    BritWeek  received  substan2al  coverage  in   the  UK  and  US  in  print,  radio,  television,  and  online.    Most  notably,  BritWeek  was  featured  on   American  Idol,  E!,  ITV,  LA  Times,  Yahoo,  NBC  Los  Angeles,  and  more.  

Over  52   The  total  number  of  BritWeek  partners  and  sponsors  in  2013  including  Jaguar,  Wedgwood,   Boots,  Christopher  Guy,  Virgin  Atlan2c,  BBC  Worldwide  Produc2ons,  and  many  more.  

46  

The  number  of  BritWeek  events  held  over  BritWeek  Los  Angeles  2013.  

$1,600,000  

The  amount  of  money  BritWeek  has  raised  for  various  chari2es  since  its  incep2on.    Beneficiaries   have  included  Malaria  no  More,  Save  the  Children,  LA’s  BEST  and  many  more.  

Over  150,000   The  number  of  people  that  came  to  the  many  BritWeek  2013  events  –  from  our  signature  red   carpet  events  to  our  public  fes2vals.        


SIGNATURE BRITWEEK EVENTS


BRITWEEK RED CARPET LAUNCH  


RED CARPET LAUNCH April  22,  2014 BritWeek’s  exci2ng  Red  Carpet   Launch  party  kicks  off  the   BritWeek  Los  Angeles  program   and  aVracts  many  celebri2es,   VIPs,  poli2cians  and  dignitaries.   The  red  carpet  ensures  photos  of   the  stars  are  blasted  all  around   the  globe  and  hieng  computers   and  newsstands  within  hours.   The  event  is  held  at  a  private  residence  in  Hancock  Park  for   350+  invita2on-­‐only  VIP  guests,  celebri2es,  and  press.     The  Launch  receives  substan2al  press  aVen2on  and   generates  millions  of  media  impressions.  In  previous  years,   the  Red  Carpet  Launch  has  been  featured  on  American  Idol,   E!,  Access  Hollywood,  Good  Day  LA,  plus  ITV  and  BBC  in  the   UK.    


BRITWEEK UKTI BUSINESS INNOVATION AWARDS  


BRITWEEK UKTI BUSINESS INNOVATION AWARDS April  23,  2014

 

The  BritWeek  UKTI  Business  Innova2on  Awards,  presented  by   Virgin  Atlan2c,  is  a  compe22on  for  companies  with  a  business   presence  in  the  UK  &  California.    The  event  recognizes  and   highlights  innova2ve  companies  in  five  key  categories:   Technology,  Social  Impact,  Product  Design,   and    Business  Services       An  audience  of  250  investors,  entrepreneurs,  business  leaders,   and  press  gathers  at  the  pres2gious  Four  Seasons  Hotel  for  an   evening  of  business  networking  and  entertainment  (including  a   special  guest  speaker)  where  the  winners  are  announced.   Companies  in  aVendance  are  all  interested  and  engaged  in  the   US/UK  business  rela2onship.     Judges  include  Sir  Ken  Robinson,  Jaguar  Design  Director  Ian   Callum,  Disney  Chairman  Andy  Bird,&  Fox  LA  Co-­‐Anchor  Carlos   Amezcua.  


BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD  


BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD Date  TBC The  BritWeek  Christopher  Guy  Design  Icon  Award   Recep2on  celebrates  Bri2sh  design     In  2013,  we  honored  Director  of  Design  for  Jaguar,   Ian  Callum,  and  also  showcased  the  fashion  designs   of  Dita  Von  Teese  with  the  designer  herself  present.   The  2014  Design  Icon  recipient  to  be  announced   soon.     The  award  ceremony  and  

!

cocktail  party  is  aVended  by   over  400  VIPs,  high  net  worth   individuals,  press,  and   prominent  design  professionals   from  across  California,   including  leaders  in  fashion,   architecture,  interior  design,   and  more      


BRITWEEK ON ROBERTSON BLVD


BRITWEEK ON ROBERTSON BLVD  

April  26,  2014  

2014  will  be  BritWeek’s  second  annual  public   event  on  Robertson  Blvd  -­‐    one  of  Los  Angeles’   most  popular  shopping  des2na2ons  aVrac2ng   thousands  of  people  daily.     This  full-­‐day  event,  held  on  Saturday  April  26,   2014,  will  feature  exci2ng  Bri2sh  displays  and   interac2ve  branded  elements  on  the  sidewalks   of  Robertson  Blvd,  as  well  as  in-­‐store  events,   live  music,  special  promo2ons,  and  more.       On  this  day,  Robertson  Blvd  is  dedicated  to   celebra2ng  BritWeek  and  all  things  Bri2sh!     Robertson  Blvd  is  home  to  over  50  luxury  retail   stores  and  restaurants  including  5  Bri2sh   brands  –  Ted  Baker,  Reiss,  Anya  Hindmarch,  All   Saints  and  Joseph.    


BRITWEEK SANTA MONICA FESTIVAL


BRITWEEK SANTA MONICA FESTIVAL May  3  &  4,  2014     Now  in  its  second  year,  BritWeek   will  once  again  take  over  the  Third   Street  Promenade  -­‐  the  largest   pedestrian-­‐only  shopping  street   and  visitor  des2na2on  in  Los   Angeles  area  -­‐  to  host  an  exci2ng   fes2val  celebra2ng  all  things   Bri2sh.     In  2013,  this  event  aVracted   120,000+  people,  and  engaged  the   community,  visitors,  and  one  of   the  largest  Bri2sh  ex-­‐pat   communi2es  on  the  West  Coast!    


BRITWEEK SANTA MONICA FESTIVAL May  3  &  4,  2014   Brands  involved  in  2013  included   Walkers  Shortbread,  Jaguar,  Boots,   Jamie  Oliver’s  Food  Revolu2on,  and   more,  who  used  the  event  to  build   large  brand  awareness,  sell  product,   giveaway  samples  and  informa2on,   and  drive  online  and  social  media   traffic!  


BRITWEEK SANTA MONICA FESTIVAL May  3  &  4,  2014   Our  2014  Fes2val  will  be  even  bigger  and   beVer,  combing  the  rich  heritage  of  the   UK  with  modern,  crea2ve  and  interac2ve   elements.         We  will  have  tradi2onal  entertainment   alongside  some  of  the  best  in  Bri2sh   brands  (such  as  Walkers,  Jaguar,  Boots,   who  all  had  a  2013  presence).        This  year  we  will  also  celebrate  450  years   of  Shakespeare  as  we  bring  this  famous   playwright  to  life  through  stage   performances,  music,  roving  street   performers,  and  more.      Adding  to  that   excitement,  an  interna2onally  notable   California  &  UK  street  ar2st  will  create   modern  interpreta2ons  of  Shakespeare   through  street  art  murals.      


BRITWEEK CHARITY EVENT


BRITWEEK CHARITY EVENT (Date  TBC)   BritWeek’s  annual  charity  recep2on  is  a  lively   and  pres2gious  event  aVended  by  500  leaders   in  business,  culture,  poli2cs,  and  media,  as   well  as  influen2al  Bri2sh  talent.     This  event  also  has  a  star-­‐studded  red  carpet   and  receives  significant  press  coverage.         Celebri2es  and  VIPs  are  invited  to  aVend  an   exclusive  VIP  recep2on  before  the  main  event.     BritWeek  supports  a  different  charity  every   year.    Previous  partners  have  included  LA   Children’s  Hospital,  LA’s  BEST,  Malaria  No   More,  Virgin  Unite,  Save  the  Children  and   more.     (2013  honored  Downton  Abbey,  pictured  right)  


BRITWEEK CHARITY EVENT Past  honorees  have  included:     2013:          Honoree  Downton  Abbey,  with  Execu2ve  Producer  Gareth  Neame  and  actress        Laura  Carmichael  in  aVendance   2012            Honoree  CNN’s  Piers  Morgan  with  guests  Jackie  Collins,  Kelly  Osbourne  and        emcee  Ross  King.  Musical  entertainment  from  Katherine  Jenkins.     2011    Honoree  Timothy  Leiweke  with  musical  entertainment  from  Seal.   2010       Honoree  Richard  Branson  with  guest  Victoria  Beckham  and  emcee  June          Sarpong.  Musical  entertainment  from  David  Archuleta   2009    Honoree  Tony  Blair  with  musical  entertainment  from  Daughtry.  


BRITWEEK CHARITY  

In  addi2on  to  our  charity  evening,  BritWeek  collaborates  with  several  charitable   organiza2ons  each  year.     For  example,    in  2013,  BritWeek  organized  a  special  children’s  art  compe22on   with  LA’s  BEST  and  Art  Below,  where  the  winning  children’s  art  work  was  featured   in  the  London  Underground  at  the  Pimlico  Sta2on.          


OTHER BRITWEEK EVENTS


OTHER BRITWEEK EVENTS Every  year,  BritWeek  hosts  an  exci2ng  program  of   events,  from  fashion  &  retail,  art  &  architecture,  food   &  drink,  music,  business,  and  more.     Our  2013  program  had  more    than  45  events.      


BRITWEEK PROMOTION


BRITWEEK MAP The  BritWeek  Map  is  circulated  all  over   the  city  and  a  great  way  to  adver2se   your  business  to  a  wide  audience.         Over  150,000  maps  are  distributed   throughout  Los  Angeles,  including   through  the  LA  Times,  Bri2sh  retailers,   hotels,  &  restaurants,  BritWeek  events,   and  BritWeek  partners.     Our  map  lists  Bri2sh  businesses  around   the  city,  the  BritWeek  program,   exci2ng  Bri2sh  content,  and   adver2sements.     Contact  us  to  receive  a  copy  of  our   2013  map.  


BRITWEEK MAGAZINE The  BritWeek  Magazine,  a  new   addi2on  to  our  program,  is  a  32-­‐ page  glossy  magazine  that    has   exci2ng  interviews  with  Bri2sh   celebri2es,  musicians,  and  up-­‐and-­‐ coming  bands;  ar2cles  on  major   trends  within  interior  design,   beauty,  and  fashion;  and   informa2on  on  the  full  BritWeek   program!     Over  3000  magazines  are  distributed   all  over  BritWeek  events  and   through  BritWeek  partners,  Bri2sh   hotels,  retailers,  and  restaurants,   and  more!     Contact  us  to  receive  a  copy  of  the   2013  magazine.  


SPONSORSHIP


EXAMPLES OF SPONSOR ACTIVATION AT BRITWEEK EVENTS  


BRITWEEK SPONSORSHIP OVERVIEW There  are  many  ways  to  elevate  your  brand  through  a  BritWeek  partnership.    From  a  full   program  sponsorship  to  individual  event  opportuni2es,  our  most  produc2ve  partnerships   have  originated  from  iden2fying  our  mutual  goals  and  personalizing  the  right  program  for   your  brand.  Some  examples  of  possible  sponsorship  benefits  include:     •  Personalized  Brand  Integra2on  with  celebri2es  and  VIP  guests  at  our  events   •  Access  to  influencers  based  in  LA,  par2cularly  high  net  worth  individuals  in   entertainment,  business,  the  arts,  food,  music,  fashion,  and  more   •  Tickets  to  our  events  for  your  company  execu2ves  and  guests   •  Branding  on  associated  marke2ng  materials  -­‐  BritWeek  is  promoted  everywhere  in  Los   Angeles  throughout  April  from  the  street  banners  on  Wilshire  Boulevard  to  the  pages  of   the  Los  Angeles  Times  magazine.   •  Brand  logo  on  event  materials,  red  carpet  step  and  repeat,  BritWeek  website,  and  more!   •  Brand  associa2on  through  remarkable  press  coverage:  Half  a  billion  media  impressions  in   2013!   •  Cause  marke2ng  associa2on  -­‐  BritWeek  is  a  501(C)3  non-­‐profit  organiza2on.   •  Huge  public  awareness  and  outreach  through  our  community  events  and  adver2sing   opportuni2es    


CONTACT BRITWEEK

FOR  MORE  INFORMATION,  PLEASE  CONTACT:     LAUREN  STONE,  EXECUTIVE  DIRECTOR   215.606.8797   LAUREN@BRITWEEK.ORG          


Britweek 2014 Overview