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figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation structured space symmetric balance asymmetric balance ambiguous balance neutral balance


we tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together


we tend to see figures Otas idBus modia volentenis sequaecea volo que el minisci aut autem. Con plaborr und


similar figures with similar characteristics tend to be seen as belonging together


similar figures located close together are seen as a group; the visual attraction of masses


the tendency to close or somplete incomplete figures or groups


group of figures arranged to imply a direction


the movement of an object from point to point


an object that is moved around a fixed axis


an object that is flipped or reflected 180 degrees over an axis


the object is reflected 180 degrees over an axis and then moved from one point to another


the object remains the same in all aspects except for size and expands or contracts in relation to a fixed point

structure 1

structure 2

structure 3

structure 4

structure 5

structure 6

symmetric balance characterized by a central axis, regularity, congruency,

proportion and stability. An object that is reflected over a central axis

asymmetric balance unequal arrangements of objects over a central axis

ambiguous balance unclear relationship between compositional elements

neutral balance randomness, lacking emphasis or contrast

Š brittany huff, 9/17/2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.

Visual Order  

This assignment was to explore the different elements of visual order: gestalt, transformations, structure and balance.

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