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figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation structured space symmetric balance asymmetric balance ambiguous balance neutral balance


figure/ground

we tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together


similarity

we tend to see figures Otas idBus modia volentenis sequaecea volo que el minisci aut autem. Con plaborr und


similarity

similar figures with similar characteristics tend to be seen as belonging together


proximity

similar figures located close together are seen as a group; the visual attraction of masses


closure

the tendency to close or somplete incomplete figures or groups


continuance

group of figures arranged to imply a direction


translation

the movement of an object from point to point


rotation

an object that is moved around a fixed axis


reflection

an object that is flipped or reflected 180 degrees over an axis


glide/reflection

the object is reflected 180 degrees over an axis and then moved from one point to another


dilation

the object remains the same in all aspects except for size and expands or contracts in relation to a fixed point


structure 1


structure 2


structure 3


structure 4


structure 5


structure 6


symmetric balance characterized by a central axis, regularity, congruency,

proportion and stability. An object that is reflected over a central axis


asymmetric balance unequal arrangements of objects over a central axis


ambiguous balance unclear relationship between compositional elements


neutral balance randomness, lacking emphasis or contrast


Š brittany huff, 9/17/2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.


Visual Order