Up Close: A Love Letter to Design

UP CLOSE: A LOVE LETTER TO DESIGN

UP CLOSE: A LOVE LETTER TO DESIGN

© 2022. All rights reserved. No part of this publication can be reproduced without expressed permission from Britney Flint.

DEDICATED TO: MY FAMILY FOR THEIR UNWAIVERING SUPPORT

WHAT, A LOVE LETTER TO DESIGN, MEANS TO ME

Dear Design,

To me, a love letter to Design means sharing an up close look and thanking Design for the intimate process behind what has gone into creating every project and every piece of work in this portfolio. There’s been highs and lows across every stage, but that’s simply part of the journey, and I know that despite it all, I’ve only grown along the way.

Thank you for giving me a safe space to create, for introducing me to my best friends, for teaching me what it means to believe in myself, and for letting me know that it’s okay to make mistakes. I wouldn’t be the person I am today without you, so, thank you, Design.

Britney Flint

With love,

01—07

A CAMERON CROWE FILM FESTIVAL

OBJECTIVE

After selecting a director and creating a fictional film festival for said director, the main task of this project was to design a visual system that not only was appealing to the eye and fitting for that director’s style, but that could be applied across a variety of deliverables such as posters, catalogs, advertisements, and products.

APPROACH

Cameron Crowe is an American director, producer, screenwriter, author, actor, and journalist known for his thematic movies that feature a soulsearching character impulsively disregard real-world responsibilities to follow their hearts. He is best known for directing Jerry Maguire and Almost Famous. Every aspect of this system was inspired by Crowe’s films, his life, or who he is as a person. The collage style of elements, personally handwritten type, and choice in imagery and materials all relate to Cameron Crowe and the aforementioned theme of his films.

INSTRUCTOR HUNTER WIMMER

INSTRUCTOR HUNTER WIMMER

SEMESTER FALL 2021

INSTRUCTOR HUNTER WIMMER

SEMESTER FALL 2021

HUNTER

UP CLOSE:

A LOVE LETTER TO DESIGN

FLINT SELECTED WORK PROJECT 01—

YOU HAD ME AT HELLO

INSTRUCTOR HUNTER WIMMER

SEMESTER FALL 2021

SEMESTER FALL 2021

02—07 A NEW LOOK FOR SIERRA NEVADA

OBJECTIVE

The main task of this project was to select an existing beer brand and redesign it while still maintaining the integrity of the original brand and their identity. I chose to redesign Sierra Nevada because their packaging has been very consistent and specific for quite some time, so I thought it would be interesting to see what I could add to their look to modernize it while still honoring who they are already.

APPROACH

When I first started my exploration, I took an extremely diverse approach that led to some beautiful ideas, however, none honored the integrity of the original packaging design of Sierra Nevada. Upon further research and explorations, I chose to highlight key elements such as their woodcut illustrations, color palette, typography feeling, and pop of yellow which led me to my final rebranding. With this new look, I was able to apply it across four different bottles, four cans, a carrying package of six bottles, and a growler.

INSTRUCTOR THOMAS

INSTRUCTOR THOMAS

INSTRUCTOR THOMAS MCNULTY COURSE PACKAGE DESIGN III

INSTRUCTOR THOMAS MCNULTY COURSE PACKAGE DESIGN III

INSTRUCTOR THOMAS MCNULTY

SEMESTER FALL

2022

03—07

A SPORTS SOCIAL MEDIA DO OVER

OBJECTIVE

In this internship, I established a new look to be used across all sports teams within the Academy of Art University’s athletics program, Art U Athletics. Previously, they had been using the same templates for quite a few years, but times have changed, and they’re ready for a new look across their sports graphics that is striking and captures the essence of the program.

APPROACH

Sports design on social media is different across sports brands, levels, and teams, but there is always a feeling to them that let’s you know it’s sports design. When creating my first few designs for the women’s soccer team, I decided to go with a little more of a rough look with some textures, halftones, and overlays to create depth within each various post. As I continued to expand the system across every sport, the same feeling continued across each type of graphic while still allowing the content, athletes, and message to still be shared clearly.

KEYWORDS

Rough Athletic Grunge Striking

TYPEFACES

Bee Four Prohibition Montserrat

DELIVERABLES

Game Day Player of the Match Recruits

DEI events Heritage months Student-athlete quotes Player of the Week All PacWest teams Birthday posts Game schedule Final Score Record-breaking stats

SOFTWARE Photoshop Illustrator PALETTE

SUPERVISOR ROB GARCIA & JAKE WARD

SUPERVISOR ROB GARCIA

SUPERVISOR ROB GARCIA

SUPERVISOR ROB GARCIA

04—07

A NATURAL DISASTER RESEARCH BOOK

OBJECTIVE

In this project, I was asked to select a natural disaster and come up with a concept that would be the basis for the creation of a 64-page research book separated into three chapters. Along with the book, I was asked to create a book launch that would be promoted with a poster as well as a website and tickets. I selected wildfires as my natural disaster with my concept being suffocation. The imagery and color choices both represent the fear and terrifying nature of this concept.

APPROACH

This completely research based book is divided into three chapters: what can start a wildfire, the aftermath of a wildfire, and what you can do to prepare for a wildfire. The dusty blue and bright red color palette represent the fire itself and the smoke during and after the disaster strikes. In my imagery choices, I used Photoshop to overlay multiple photos to create a sense of constriction. The typography features Univers as an extremely condensed sans serif to represent suffocation and Capitolium2 as a serif with edgy feet to represent flames.

SEMESTER FALL 2020

ARIEL GREY

UP CLOSE:

A LOVE LETTER TO DESIGN

BRITNEY FLINT SELECTED WORK PROJECT 04—

THE LAST BREATH

GREY

UP CLOSE:

A LOVE LETTER TO DESIGN

BRITNEY FLINT SELECTED WORK PROJECT 04—

THE LAST BREATH

INSTRUCTOR ARIEL GREY

INSTRUCTOR ARIEL GREY COURSE TYPOGRAPHY III

UP CLOSE:

A LOVE LETTER TO DESIGN

FLINT SELECTED WORK PROJECT 04—

THE LAST BREATH

SEMESTER FALL

2020

05—07 A SAFE SPACE TO BUILD HABITS

OBJECTIVE

In this semester-long project, I was tasked with defining a problem and creating an app that I believe could help solve or take steps towards solving said problem. Along the way, I did an abundance of research, interviews, prototypes, and walk-throughs of my app to test its UX/UI workability.

APPROACH

The problem I defined is food apps placing their focus on calorie counting to help their users “lose weight” as opposed to helping them understand the nutrients they’re eating and how that may affect their goal with food. I created EverEats, a safe and easily accessible space to not only keep track of what you’re eating, but learn about the contents of your food while reflecting on why you’re eating it. This app allows users to work towards decreasing the probability of an unhealthy relationship with food while creating lifelong sustainable habits.

INSTRUCTOR PHIL HAMLETT

SEMESTER FALL

2020

INSTRUCTOR PHIL HAMLETT

SEMESTER FALL 2020

INSTRUCTOR PHIL HAMLETT

INSTRUCTOR PHIL HAMLETT

INSTRUCTOR PHIL HAMLETT

SUPERVISOR NANCY ELDRED COMPANY LINCOLN CITY CHAMBER

06—07 AN ANNUAL COUNTY EVENT PROGRAM

OBJECTIVE

For this project, I worked with FSB Senior Account Executive, Nancy Eldred, and the Placer County Chambers to produce four separate guides, one for each city, as well as one guide with all four locations included for the second annual Placer Valley Eats. This project required me to be organized, communicate back and forth with Nancy and the Chambers, make multiple revisions, and proofread every item written. It has been a great real world experience for me to be able to work on a deadline and always be there to update and revise the guides as needed.

APPROACH

As the second annual Placer Valley Eats event, I had already laid the foundation for the look and organization of the program, so when revising it this year, I mainly focused on the organization. I was constantly making sure I included all the correct information for each category and everything was accurately spelled.

SUPERVISOR NANCY ELDRED

COMPANY LINCOLN CITY CHAMBER

SEMESTER SUMMER 2021

SUPERVISOR NANCY ELDRED

COMPANY LINCOLN CITY CHAMBER

SEMESTER SUMMER 2021

MEGAN

07—07

A SMALL BUSINESS SOCIAL REDESIGN

OBJECTIVE

During the duration of this internship, it was my job to help this small brand increase their presence on social media, specifically Instagram and TikTok. I had a lot of free-reign on the overall look of the brand, but the main goal was to increase audience interaction.

APPROACH

I always made sure to stay within the brand’s guidelines and capture their aesthetic, but their only official elements were the logo, fonts, and color palette. I pushed myself to gain experience in Photoshop and get creative when making a variety of posts that were visually beautiful, but still captured the brand and spoke to their audience. KEYWORDS

SUPERVISOR MEGAN UMANSKY

SEMESTER SPRING 2022

SUPERVISOR

THANK YOU

ACKNOWLEDGMENTS

To my instructors: Mary Scott, Phil Hamlett, Thomas McNulty, David Hake, Hunter Wimmer, Ariel Grey, Frank Pietronigro, John Nettleton and many more, I cannot thank you enough for believing in me and always encouraging me to push the limits.

To my family: Mom, Dad, Ben, Tina, Shawn, Jacob, Nicole and Reese, thank you for your unwaivering support in anything and everything I’ve ever be interested in pursuing in my life.

To the people I’ve met in San Francisco: Brooklyn, Avica, Andrew, Vince, Emma, Nissy, Jasmine, Karma, Raquel, Reyna, Kate, Ryan and all my classmates along the way, I’m so lucky I got to grow, learn and explore the city with all of you.

To soccer: Thank you for bringing me to the Academy of Art University and introducing me to teammates who will be my best friends for life. I wouldn’t be who I am or where I am today without soccer.

SCHOOL Academy of Art University School of Graphic Design

COURSE Senior Portfolio INSTRUCTOR Mary Scott

PRINTING & BINDING Blurb Books

TEXTSTOCK Mohawk Superfine Eggshell #100 Text

TYPOGRAPHY Saol Display Franklin Gothic URW

CONTACT bflintdesign@gmail.com britneyflint.com

PHOTOGRAPHY unsplash.com