British MODE November 2013

Page 100

ly run , Welsh brand into one that is now recognised and sought after in many parts of the world.

many years. It’s always been a question of choosing the right time and location for the flagship store. We have opened a store in Beijing, have another one opening in China next month and have a presence in some Pure Gold stores in the Middle East. It means a lot to everyone in the business to have a Clogau store in Cardiff The brand seems to have its roots firmly planted in Welsh culture. How do you think this translates when selling jewellery internationally? The influence of Welsh and Celtic culture has spread throughout the world. Celtic knots and weaves found in many pieces of our jewellery, 100

We have many exciting developments in the pipeline. We’re forging new partnerships with retail partners all over the world in addition to expanding our own retail operation. We’re usually working 12 months ahead on our new collections for the core range. The exciting times (and pressure!) comes when we’re asked to collaborate with potential new partners to tailor our core designs to meet the demands of their consumer. It may be one of the worlds leading airlines or a 7 star hotel boutique in the Middle East. We’ll celebrate 25 years in 2015 so we ‘re planning to create renditions of some of our classic, best loved pieces.

Images courtesy of Clogau brand manager Sonia Menezes

are appreciated and recognised in many countries. The scarcity of Welsh gold and it’s royal connections is also valued by our international Clogau’s flagship store customers. They love the in Cardiff St. David’s is idea of owning what is efset to open this Novem- fectively a piece of history. ber. How significant was it for you to open a store in the country where Finally, what are your Clogau’s gold was origi- plans for the brand moving forward and what nally mined? should one expect in It’s something that we terms of design aesthetics have thought about over and overall inspiration?


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