Philanthropy
Fashion Editor Moira Valenti, Speaks Exclusively With The World’s Oldest Diamond Company On ‘Only Watch’ Auction For Duchenne Muscular Dystrophy We are certain our readers will delight in the exquisite beauty and decidedly feminine appeal of the Backes and Strauss Victoria Princess Red Heart watch. Designed specifically for this auction it represents a highly laudable charitable endeavour whilst attesting to the technical brilliance and artistry of their horologists. Duchenne Muscular Dystrophy is a progressive, muscle wasting, genetic disease carried on the X chromosome, affecting boys. Established in 66
London in 1789, Backes and Strauss is the oldest diamond company in the world and since 2006 watchmakers uniquely inspired by British tradition; most honourably commissioned by the Crown to create the official watch for the 60 year reign of Queen Elizabeth II.
Ms Valenti: Can you tell our readers a little
about the companies philanthropic antecedents? Which other worthy causes would you like to