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key business information for the UK motorcycle and scooter industry

Key business information for the UK motorcycle and scooter industry • September 2021

JERSEY SHAKE-UP

The Mansell Collection adds Triumph franchise – Full report page 10

September 2021

off-road PIONEER EVO & FAST EVO

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Welsh dealer snapped up Shock closure in Southampton Triumph trike for Falklands veteran Bumper Expo for 2022 Miller Museum flies with a new wing Voge Motorcycles Llexeter packs a new punch Historic brand meets modern distributor New and used sales data

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Contents

on sale NOW!

Sept 2021 : Issue 242

the team

the news

HEAD OF CONTENT Andy Mayo: editorial@dealernews.co.uk tel 01237 422660; 07780 857693

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FINANCIAL EDITOR Roger Willis: motobusiness@icloud.com PRODUCTS EDITOR/DESIGNER Colin Williams: design@dealernews.co.uk DESIGNER Maurice Knuckey: creative@dealernews.co.uk CONTRIBUTORS Roger Willis; Dan Sagar; Alan Dowds; Rick Kemp; Adam Bernstein; John Featherstone; Brian Crichton

t: 01237 422660 e: adsales@dealernews.co.uk

Welsh dealer bought by Midlands chain Shock Southampton closure Mansell drives new Triumph franchise Bumper 2022 trade show Tax changes on the way Miller Museum flies with a new wing Positive position – Glass’s market summary On the Move – New head at MotoNovo International news Off-road news – Talon plans future Maxxis OE deal, Dirt Bike Show news

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ACCOUNTS MANAGER Mark Mayo: accounts@dealernews.co.uk ADVERTISING EXECUTIVE/AGENT Alison Payne: tel 07595 219093 Paul Baggott: tel 07831 863837 adsales@dealernews.co.uk CIRCULATION circulation@dealernews.co.uk TAIWAN AGENCY Albert Yang, Pro Media Co: info@promedia.com; tel +886 4 7264437 PUBLISHER Colin Mayo: editorial@dealernews.co.uk

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the business

30 REACTION Getting the best from electric

British Dealer News, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford EX39 3FH

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32 VOGE MOTORCYCLES Llexeter packs a new punch

Copyright © Mayo Media Ltd:

All rights reserved. Reproduction in whole or part by any electronic or mechanical means without express permission is strictly prohibited. Mayo Media Ltd can accept no responsibility for the veracity of claims made by advertisers. Printed by S&G Print Group.

the knowledge

advanced copy • Oct Issue 13 Sept

deadlines • Nov Issue 11 Oct

55 INTERNATIONAL SHARE PRICES A snapshot of global performance 56 NEW REGISTRATION DATA MCIA statistics, NMDA and BDN reports 58 USED BIKE DATA From Auto Trader, Glass’s Guide and MCN

34 BUSINESS BEAT It’s a matter of flexibility • Dec Issue 8 Nov

36 MOTO MORINI Historic brand meets modern distributor 38 MARKETING MATTERS The good, the bad, and the ugly part three

54 ON THE MONEY Market analysis by Roger Willis

www.britishdealernews.co.uk

OFF THE CUFF A mixture of views and trade opinions

42

40 THE BUSINESS ESSENTIALS Debunking, employment law myths 42 PRODUCTS The latest new products in detail 51

TRADE CLASSIFIEDS Small adverts, big opportunities

SEPTEMBER 2021 3

Contents

2 2 0 2 WALL PLANNER


Business news

Welsh dealer bought by Midlands chain

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oods Motorcycles of Abergele in North Wales, along with its Triumph and Ducati franchises, has been acquired by Midlands-based Completely Motoring Group. Proprietors Andrew Wood and his partner Aillie Hardman decided to sell as part of Wood’s forthcoming retirement plans. However, they will remain involved until the end of next year, to facilitate a smooth hand-over to the new parent company. Existing senior staff will eventually take over sales, aftersales and service departmental management, with their respective teams still in place. “Our customers will see no difference whatsoever,” said Wood in a statement. Founded by Wood in 1981, the business variously represented Yamaha, Bimota and Moto-Guzzi, before taking on Ducati in 1990 and then the reborn Triumph brand in 1991. Having heard that Triumph was recruiting a new European dealer network at the Cologne IFMA bike trade fair that October, Wood met then UK head of sales Bruno Tagliaferri

with his CV. After a subsequent visit to the brand’s Hinckley factory, he was awarded the franchise. “Fast-forward 30 years through all the model launches and friends I have made, it’s been a great Triumph journey,” said Wood. “And the respect I hold for John and Nick Bloor for turning Triumph into a world force is enormous.” Completely Motoring Group is a family firm run by Rob Ayland and his sons George and James, headquartered at the heart of an extensive use-car sales hub on the Meteor Business Park at Staverton near Gloucester. But the Aylands are also no strangers to large-scale motorcycle retail activity, which is why Triumph and Ducati felt comfortable about transferring the Woods franchises. Just down the road from Completely Motoring’s HQ on the same estate stands their flagship Completely Motorbikes campus, comprising superbike and custom showrooms housing used machines, plus a Yamaha Premier dealership.

James and Rob Ayland

And over in Worcester, there is a Completely Motorbikes Kawasaki solus franchise, occupying the former Skellerns Yamaha premises. Add to that the latest huge Completely Motorbikes showroom and distribution centre opened earlier this year at Hinckley in Leicestershire, with capacity for 1000 used bikes on display. Completely Motorbikes isn’t short of public profile either. Besides a partnership link to MSVR’s British Superbike Championship now extending for its third season, the business sponsors former British Motostar champion Charlie “Spud” Nesbitt in the GP2 series, running in parallel with British Supersport at BSB meetings.

Super Soco breaks records THE MCIA’S YEAR-TO-DATE REGISTRATION figures for July 2021 show that Super Soco continues to lead the electric sector, with sales up 450% compared to the same period in 2020. The brand now represents 26% of the e-PTW market and 1.25% of the PTW market overall. In June, Super Soco also became the first electric motorcycle brand to sell more than 500 units of one model in a single year with its CPx maxi scooter. The 125cc-equivalent model has JMC-JMP-JMT-210x76.pdf 2 02.07.2021 13:08:30 sold 882 in the first seven months of the year. The

brand’s TC Max cafe racer-style machine has also seen a 150% increase in sales compared to 2020. While Super Soco continues to promote its range to existing motorcyclists, the marketing team is also making significant efforts to reach non-riders keen to make the switch to two wheels. In July, the brand showcased its range at the Goodwood Festival of Speed and, despite expecting a sceptical reaction from the Goodwood crowd, the Super Soco team found the opposite response, with non-motorcyclists

proving very receptive to the brand and the idea of an electric two-wheeler as alternative transport for urban commuting. “While our sales figures are looking incredibly strong, we are not resting on our laurels,” explains marketing and social media manager James Archibald. “We didn’t know what to expect at Goodwood, but we were very pleasantly surprised. We came away with a good number of customer leads wanting to test ride models throughout our dealer network.”

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Business news

Shock Parkroad closure PARKROAD POWERBIKES, ONE of Southampton’s longest established and most respected motorcycle dealers, has closed. Trading for over thirty years under the same family, the business represented many manufacturers, but more recently operated as a Yamaha Premier Dealer. In a statement the company said; “We regret to announce the immediate closure of Parkroad Powerbikes. We would like to thank all our customers and friends for their custom over the years. It has been a pleasure.”

New owner for Tucano Urbano MANDELLI GROUP, AN ITALIAN manufacturer of apparel and accessories for both the motorcycle and bicycle markets, has acquired the fashionable bike and scooter clothing brand Tucano Urbano for an undisclosed sum. The deal was completed through buy-outs of a majority stake held by private equity investor Consilium since 2016, plus other minority shareholders. Diego Sgorbati will remain as Tucano Urbano’s chief executive, but Mandelli shoe-in Marco Biollo is to become company chairman. Founded in 1999 and based in Milan, Tucano Urbano is expected to generate revenue exceeding £13m this year, servicing more than 1000 trade customers. In addition to its domestic success in Italy, the company has a presence throughout Europe, including France, Spain and the UK.

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SEPTEMBER 2021

From left: Dave Priddle, Hank Hancock and Norman Hyde hand over the new trike to Simon Weston

Triumph trike for Falklands veteran

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his is a dream come true,” Falklands veteran Simon Weston CBE said of the crowdfunded Triumph trike presented to him a few days before his 60th birthday. “I can’t thank all the people who made this happen enough.” The project to get Weston onto three wheels started in 2019 when Weston, who was severely injured aged 20 in 1982 when the RFA Sir Galahad was bombed and set on fire near the Falkland Islands, met former Meriden Triumph engineer and world speed record holder Norman Hyde. Weston told him that he’d love a trike like the one he’d seen ridden by Billy Connolly on TV. “Knowing what Simon had given to our country, and knowing what good people there are in the bike world, I immediately said ‘Leave it to me, I’ll fix it!’” Hyde

recounted. He then organised crowdfunding, receiving donations from individuals and the trade. Triumph Motorcycles donated a T120 Bonneville to use for the conversion, the Triumph Owners Motor Cycle Club made a substantial contribution as did the Duke of Richmond (the Goodwood Estate) and the Motor Cycle Industry Association (MCIA). LS2 donated a helmet and Held clothing is making some bespoke gloves to suit Weston’s missing fingers. Trike Design of Caerphilly, South Wales (co-incidentally Weston’s home town), a specialist in three-wheeler conversions and adaptation for disabled riders, was chosen to perform the conversion of Triumph to trike. Owner Hank Hancock adapted the Triumph to the firm’s latest Brookland Sport design, with 17in rear wheels,

independent suspension, an antiroll bar and final transmission from the chain to twin shafts via a central differential. Robin Davies designed and fitted the speciallyadapted controls. Kliktronic electric gear shifting means that Weston can change up with a finger on his right hand and down with his left thumb and foot pedals control the throttle, brakes and clutch. A winch motor provides for reversing when needed. The presentation of the machine to Weston was held on Trike Design’s forecourt. In attendance were Triumph Owners MCC chairman Ken Talbot and several club members, Max Roberts of Triumph Motorcycles, Dave Priddle of LS2 and two motorcycle-mounted officers from the national police-run initiative BikeSafe; PC Richard Gibbs and PC Paul Rees.

Technician Trailblazers THE NATIONAL MOTORCYCLE DEALERS Association (NMDA) has held a successful virtual group meeting with dealer members and other stakeholders, to discuss standards for the Motorcycle Technician Trailblazer apprenticeship. “Our industry, like many others, is struggling to attract new talent into technical apprenticeships,” explained NMDA head Paddy O’Connell. “The Trailblazer group is imperative for attracting the right volume and calibre of people into the world of powered two-wheelers. It has reconvened to

continue ensuring standards remain relevant, attainable and that they realistically address the requirements from industry and the public. “Attracting new talent into technical apprenticeships has never been easy. But thanks in large part to the engagement of this group, we’re moving things forward and securing a stable workforce for our sector.” The next Trailblazer group meeting, open to all interested stakeholders, is on Tuesday 9 November. For details, e-mail; patrick.oconnell@rmif.co.uk

www.britishdealernews.co.uk

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Business news

OBITUARIES

Eddie “Webby” Jago 1936-2021

WEBBS MOTORCYCLES FOUNDER, Eddie “Webby” Jago died on 2 August after a short illness, aged 85. Director of Webbs of Lincoln Andre Waszczyszyn remembers the former owner of the business. “Webbs was formed in 1960 and in the early days Eddie and his then wife Betty used to commute by motorcycle and sidecar between Oldham and Lincoln. Webbs, formerly a British bikes business, became a Yamaha dealership in the mid-1970s. After a divorce and their departure from the business in 1984, Eddie and Betty went their separate ways. Eddie, surprisingly, became an entertainer at Butlins in Skegness for several years. Later, he moved to Spain, where he lived for about 20 years before returning in 2018 to live in Lincoln, after some health issues. “Webby was ‘a bit of a character’ and customers still fondly recall the period he was involved in the business. Webbs is still a family business and Eddie visited both stores following his return from Spain and had vivid memories of the people in the trade he had worked with. You know who you are!”

Fred Rogers 1941-2021 FRED ROGERS, A FOUNDING partner in Knott Mill Motorcycles, Manchester, died at home in Cheshire on 10 August, aged 80. Working in the motorcycle and car trade, mainly as a self-employed mechanic, Rogers was a competitor on two, three and four wheels, riding in the 1961 Manx GP Senior. In 1962 he was dragged from a blazing car he was testing at Oulton Park. The accident resulted in a permanently disabled leg. He met his wife to be, ‘Paddy’, while convalescing. They married in 1965. In 1971 he joined Geoff Alcock Motorcycles, then in 1974 he partnered with the late Graham Berry to start Knott Mill Motorcycles with Kawasaki, Harley-Davidson, Benelli and Cossack franchises, and MZ as a sub-dealer. Knott Mill was sold in 1978 and Rogers joined Vale Royal Borough Council’s HGV workshop. In his spare time supplied MZ spares, and on taking early retirement in 2000 he ploughed the proceeds into MZ spares and worked tirelessly to keep MZ riders on the road until he suffered a heart attack in 2011, aged 70.

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SEPTEMBER 2021

Mansell drives new Triumph franchise

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egendary car racer and 1992 Formula One world champion Nigel Mansell CBE now heads up a new presence for the Triumph brand in St Helier, Jersey. This freshly-established Triumph Channel Islands outpost has joined BMW motorcycle dealership Mansell Motorrad as part of The Mansell Collection (TMC), a growing petrolhead destination in Jersey’s capital city. Besides BMW and Triumph, TMC’s powered two-wheeler portfolio now includes Bimota, MV Agusta, Bullit, Herald, Mash, Peugeot, SYM, Keeway, Lambretta, Zero and Cake brand representation, as well as a large selection of used machines. It

also has Mitsubishi and Hyundai car concessions. The whole operation is managed by Mansell’s son Greg. Triumph’s reallocation of its franchise follows the retirement of veteran Jersey dealer Bob Eve and his wife Mandy, necessitating the closure of their Bob’s Motorcycle Centre business in St Helier – a Triumph outlet since 2000. In addition to Triumph, the Eve family transferred a number of other brands and all of their key sales and aftersales staff to TMC, with only a single-day’s trading gap in early August. Greg Mansell plans to adopt the latest Triumph corporate identity in a

dedicated TMC showroom over the winter season. Commenting on the smooth transition, Triumph UK and Ireland general manager Devron Boulton said: “We would like to thank Bob and his team for their commitment, hard work and dedication to the Triumph brand over the past two decades. Triumph is now looking forward to exciting times ahead, working with The Mansell Collection and its brilliant team at its new venue.”

AND IT’S GOODBYE FROM THEM BOB’S MOTORCYCLE CENTRE OWNERS BOB AND Mandy Eve say they have mixed feelings about retiring, but would like to take their “first proper holiday in 40 years” and spend more time with family and friends. “We’ve been running our own business for 35 years now and I’ve actually been looking after motorcycles in Jersey for more than 43 years,” observed Bob Eve. “But now is the right time to hang up my spanners and overalls, as we’re at an age where we want to do some other things and see some more of the world.” He added: “We would like to thank all our customers for their support and friendship. We have really enjoyed working with Triumph during the past 21 years and

would like to thank them for the opportunity. We are very pleased the Mansell’s have agreed to take over and we wish them luck in the future.” Bob and Mandy Eve have retired after 35 years running their Jersey dealership

www.britishdealernews.co.uk


Business news

Bumper Expo for next year

M

otorcycle Trade Expo organisers have confirmed the decision to postpone this year’s show due to be held in October. Expo director Andy Mayo explained: “We left the decision to postpone the 2021 event as late as possible in the hope that we could stage a safe and successful show, as Covid restrictions eased across the country. However, the risk involved still outweighs the investment required to stage Expo in the successful format exhibitors and visitors have come to expect and a “half volume” show is a risk the Expo team is not prepared to take. “Following everything the country and the industry has been through since March 2020, we feel that a few more month’s wait would benefit everyone involved. It will also give us the Autumn Covid data to use in planning next year’s Expo. “It’s the second year in a row we have had to postpone, but with so much interest being shown by exhibitors looking forward to seeing customers and launching new products and ranges, Expo 2022 is set to be a bumper show.”

Game-changing solution from Glass’s AUTOVISTA GROUP HAS UNVEILED A NEW GLASS’S SALES SOLUTION, which is described as “a cutting-edge platform-based application set to revolutionise vehicle valuations and stock management for UK dealers”. According to Autovista chief executive Lindsey Roberts, it has been designed from the ground up to fit into dealers’ business and work processes and help them make the most accurate and profitable pricing decisions. “This is a game-changer for the automotive industry and will transform the way that dealers are able to access business-critical pricing information,” said Roberts. “The platform pulls together our wealth of exceptional services, market-leading pricing data and industry insights in one place and is accessible to customers 24/7, from any device.” Features include access to all Glass’s datasets and services including valuations, live retail prices and repair estimates; the ability to track KPIs and metrics to help pinpoint the precise value of a vehicle at a glance, as well as judge its market appeal with Autovista’s desirability index; and dealers can proactively manage stock against live retail prices and average stock days. “Pricing is the single greatest lever at your disposal if you want to improve profitability and cash flow,” added Autovista chief content officer Sam Keates. “Our new platform takes the guesswork out of all pricing decisions – both buying in a vehicle at a sensible price and determining the appropriate asking price for a quick turnover.” For more information, contact: customer@glass.co.uk

www.britishdealernews.co.uk

SEPTEMBER 2021 11


WHAT CAN YOU EXPECT TO SEE? • New products and brands • Strong in-store marketing support • More insights into our plans for 2022

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This year, we will be bringing the previews to you!

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MAP

DATE

AREA

Tuesday 28th September

Brands Hatch

Wednesday 29th September

Chichester

Thursday 30th September

Cheltenham

Friday 1st October

Warrington

Monday 4th October

Dublin

Tuesday 5th October

Belfast

Thursday 7th October

Leeds

SESSIONS

Exact location and timings to be confirmed.

For more information, contact your account manager. Alternatively, please contact the sales team:

E: sales@moto-direct.com T: 01773 864420


Business news

Tax changes on the way I

n late July the government announced a consultation on proposals which would see a significant change to the way that sole traders and partnerships are taxed. Whilst in some ways it is a welcome simplification of often complex tax rules, Kirsty Swinburn, a tax senior manager at chartered accountancy BHP, considers that it could lead to an acceleration of tax liabilities for many businesses, with some facing higher than expected tax bills from January 2024. As to whom it will affect, Swinburn says that the plans are for the new system to apply to all sole traders and partnerships and “will mainly affect those businesses which currently have anything other than a 31 March or 5 April accounting year end.”

THE PROPOSALS Swinburn highlights that under the current regime, businesses are taxed based on the profits for the account’s year ending in the tax year. “If your business has a 30 June year end, your 2020/21 tax will be based on the 30 June 2020 accounts.” This, she says, creates complexities, particularly in “the opening years of a business when profits can be assessed twice, and ‘overlap’ profits created. This overlap is used when the business ceases, but the value is often eroded by time, or lost if a record isn’t kept.” Under the government’s proposals, businesses will be taxed on profits earned in a given tax year, irrespective of their accounting year end, with an apportionment being applied if required.

BRINGING THE CHANGE IN The question for many is when the change will occur. On this Swinburn says that as the proposals presently stand, the “tax year basis” would replace the “current year basis” entirely from 2023/24.

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SEPTEMBER 2021

Says Swinburn, “2022/23 will be the transitional tax year and the transitional adjustments involving the use of the historic overlap profits may, depending on profit levels, increase the tax liability for that year. Any additional tax would be payable by 31 January 2024.” In mitigation, she says that there are proposals to allow a five-year spread of the additional tax for those businesses adversely affected, but this has not yet been finalised. As to what to do next, many businesses will no doubt want to consider changing their year-

At its core is a requirement for quarterly reporting, a process which will be much simpler if all businesses are on a tax year basis for the assessment of profits end to either 31 March or 5 April from 2023, “both of which,” says Swinburn, “are accepted as aligning with the tax year.” But she cautions that “consideration should always be given to any industry specific factors.” That said, Swinburn notes that for those businesses currently experiencing poor trading results, arising from the pandemic for example, early adoption of a 31 March or 5 April year end may be beneficial. But again, she says that “this needs to be looked at on a caseby-case basis and professional advice should be sought.” And for those sole traders and partners in businesses with anything other than a 31 March or 5 April year end her advice is that they should ensure they have a record of their

overlap profits as relief for this will need to be claimed in the 2022/23 tax year at the latest. This figure should have been recorded on the tax return each year. Again, professional advice may need to be sought if it hasn’t. Of course, there is nothing written in the proposals that requires businesses caught by the proposals to change their accounting year end, but as Swinburn details: “Businesses that don’t change their year end will need to do an apportionment each year. This means, for example, those with a 30 June accounting year end will have profits assessed in 2023/24 based on 3/12 of the profit in the 30 June 2023 period, plus 9/12 of the profit for the year ended 30 June 2024.” She warns – and emphasises – that “those businesses with a 31 December year end, would have just one month to prepare the accounts before the figures have to be submitted to HMRC.”

WHAT COMES NEXT? The proposed reforms are all part of the government’s Making Tax Digital (MTD) programme. MTD has been in place for VAT for several years now and MTD for income tax is scheduled to be introduced from 6 April 2023, so aligning with the start date for these is part of the proposed reforms. In summary, Swinburn says that MTD for income tax will apply to all self-employed businesses and landlords with annual business or property income above £10,000. She says that “at its core is a requirement for quarterly reporting, a process which will be much simpler if all businesses are on a tax year basis for the assessment of profits.” So, whilst in general the proposed change seems a sensible one, Swinburn reckons that there will be winners and losers. From a professional standpoint, she says that “taking early advice on a taxpayer’s particular circumstances is essential.”

www.britishdealernews.co.uk

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Business news

Speech day – from left: Duke of Richmond, Rosemary Miller, Sammy Miller, and master of ceremonies, historic road racer and journalist Alan Cathcart

Sammy Miller pa rades the late Co lin Seeley’s Mat G50 Seeley – on chless e of ten historic bikes and two pr demonstrated on e-war cars the day

Miller Museum flies with new wing

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he Duke of Richmond and Gordon, and creator of the world leading Goodwood historic events, officially opened a new two-storey wing at the Sammy Miller Motorcycle Museum at Bashley Manor, near New Milton, Hampshire, on 22 July. The 20,000sq.ft extension has allowed the museum to increase its exhibits to 450 motorcycles from all corners of the world. “And they all run except for four... and one of those is made of wood,” said Viv Brackett, PA to 87-year-old Sammy Miller MBE who continues to be a human dynamo. Miller, 11 times British trials champion, masterminded a morning to be remembered for 70 invited guests who were treated to demonstration runs in the car park by Miller and competition past masters on a beautiful summer's day. Bikes from the Miller Museum have played an integral role at the Goodwood Festival of Speed and Goodwood Revival events. Paying tribute to Miller and the museum The Duke of Richmond said: “This is a fantastic place, a fabulous living museum. Thank you for

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SEPTEMBER 2021

all you have done for British heritage and this country. And a big thankyou for all you have done for Goodwood. You and the late John Surtees played a huge part in the beginning.” Miller thanked his staff past and present. “You have stood by me and done a great job,” he said. He welcomed new PA Emma Ashton who takes over from retiring Viv Brackett who joined the museum in 2012. Talking of the everlasting impression racing motorcycles and their riders made on him as a boy in Northern Ireland, and his subsequent “collecting disease” he said: “To rebuild the

The new wing increase capacity to 450 machines

bikes and re-live all that is something very, very special.” Hinting that this may not be the final chapter in the museum’s extension plans, Miller said: “We are always looking for something unusual and with history.” He used the occasion to celebrate acquiring and completing the restoration of three works trials Ariel 500 singles from the late 1950s, and bringing the team riders together – namely himself, Ron Langston and Gordon Blakeway. “The three of us had a fantastic life at Ariel,” he said. Other star riders present included former works Honda and Suzuki rider Stuart Graham, motocross winner and manufacturer Don Rickman, and former works Greeves rider Mike Jackson, plus specials builder Allen Millyard who paraded the two machines he brought along. Miller’s wife Rosemary summed up the occasion succinctly and charmingly when she said: “I am so pleased for Sammy and all he has done. Thank you for coming and making it a perfect day.”

www.britishdealernews.co.uk

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Business news

Positive position

Following three months of growth, data published by the Motor Cycle Industry Association (MCIA) shows that registrations in July declined by 11.6%

HOWEVER, IT IS WORTH REMEMBERING that July last year was only the second month that dealerships had returned to normal trading, following the first national lockdown, with pent-up demand helping to deliver a significant registration haul. If we compare July 2021 registrations with July 2019’s pre-pandemic total, this year was 25.3% ahead, so it was far from a disappointing result. Recent dealer feedback suggests that demand for new machines remains good, although has Engine band highest registered models July 2021 Power Band

0-50cc 51-125cc 126-650cc 651-1000cc Over 1000cc

Model

Yadea S-Like YD 1200 Yamaha NMAX 125 Royal Enfield Meteor 350 Triumph Trident BMW R1250 GS Adventure Data courtesy of the MCIA

18 SEPTEMBER 2021

begun slowing recently, most likely due to the summer holiday period. As has been the case for most of the season, stock supply continues to be a concern for dealers, with some 2021 models

were variable. The early weeks of August have continued the same theme, albeit it has not been a washout.

OUTLOOK

RIDING CONDITIONS

The industry remains in a positive position and, hopefully, stock supply will improve as the 2022 model year approaches. However, as has been the case for the last 18 months, economic uncertainty remains high, and this will likely increase during the coming months as furlough schemes draw to a close. Test centres remain very busy which is a good indication that there are plenty of newcomers to the market which is vital. As a result, there is a significant backlog of CBT and Direct Access courses. Taking into account ongoing strong market activity, values have been held across all sectors for Glass’s September edition, except where trade feedback or evidence from the marketplace has indicated models required specific adjustments.

July was a rather mixed month overall, although it did feature a heatwave during the third week. However, riding conditions

Paul McDonald Leisure Vehicles Editor

The industry remains in a positive position and, hopefully, stock supply will improve as the 2022 model year approaches yet to arrive, and with lead times estimated for September and October, the key season will be missed. Glass’s expects new motorcycle supply issues to hinder registrations for the remainder of this year.

www.britishdealernews.co.uk


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Business news

ON THE MOVE

New head at MotoNovo

Kymco ASR

K

YMCO UK has appointed Neil Keeble as its new area sales representative for the southern region of the UK. Prior to his new role with the Taiwanese manufacturer of scooters, motorcycles and quads, Keeble worked for many years with Honda motorcycle, marine and ATV. A Kymco spokesperson said: “Neil will bring great experience and drive with him and he is keen to meet up with dealers to discuss how he can help develop the business together with them.” Contact:  ; nkeeble@kymcouk.co.uk

MOTONOVO FINANCE HAS MADE CHANGES AT the top, with long-standing CEO Mark Standish stepping down and his replacement Karl Werner being promoted to the position of managing director. After working within the business for 22 years, Standish is moving on to new challenges having overseen the completion of the integration of MotoNovo into parent company the Aldermore Group. “I am enormously proud of what MotoNovo has achieved and of the people who have been part of the journey,” said Standish. “From serving 12,000

customers in 1999 to 530,000 in 2021, from a team of 65 to 780 today, leading MotoNovo has been an incredible privilege. I am delighted that Karl has been appointed to take the helm as MD and look forward to watching the business continue its commitment to innovation and change under his leadership." “In leading MotoNovo, a business with a culture and track record of embracing innovation and change, I am genuinely excited by the opportunities that change will afford us to continue growing,” commented Werner.

MCE's latest board member

I

nsurance broker MCE has appointed Paul Ormiston as claims director, a new board-level role responsible for all aspects of claims. Ormiston has more than 25 years of insurance industry experience, most recently as global head of claims performance and governance at Australian giant QBE. An active member of the Chartered Management Institute, Paul has extensive experience managing digitisation projects. “MCE has the technology in place to transform customer satisfaction at the point

GardX appoint Keys

G

ardX International has appointed Steve Keys as head of its new motorcycle division, GardX Moto. With more than  years’ experience in the motorcycle industry, Keys is well known to many in the trade and he will be responsible for a portfolio of digital services and products that include sales and aftersales digital platforms, ceramic paint protection, anti-corrosion, and assured products that have been developed specifically for the motorcycle sector. Commenting on the appointment, GardX International’s, Martin Webb said: “This is a project we have been working on for some time now, and we are really pleased to have someone with Steve’s motorcycle experience and credentials on board. It was vital for us to ensure that GardX Moto is a brand in its own right, for the all-important motorcycle sector. Speaking about his new position, Keys

20

SEPTEMBER 2021

said: “I am genuinely excited about my new role and can't wait to be out there working with franchises and dealers to develop this new sector of the market. “What GardX Moto is able to offer will be a huge benefit to all involved: customer, dealer and franchise. It really is a win-win situation for everyone. I only wish it had been available when I had my dealership.”

when they need it most – when they have a claim. I’m excited to be given the opportunity to lead the development of that process,” said Ormiston. Julian Edwards, CEO of MCE, commented, “The creation of a claims director role was a strategic decision that reflects our customer-centric approach. Paul brings to the table extensive experience in creating and managing claims automation strategies, and we are excited by the impact we know he can have on the business.”

Edgar Kleinbergen joins MotoMondo MOTOMONDO HAS APPOINTED EDGAR Kleinbergen to the role of sales manager. Kleinbergen started his career in the motorcycle industry in 1993 at Euro Motorcycles Group. In 2004 he became managing director of KTM Sportmotorcycle in the Netherlands, then made a move to BMW, first in the Netherlands as head of Motorrad then later he became general manager of BMW Motorrad in South Africa and the sub Sahara. Jan Ykema, owner of MotoMondo, said; “MotoMondo has been growing very quickly in the past few years. The growth is three-fold, and focused on growing sales of current brands, additional new brands and our expansion into new markets. “To manage this growth, it is important that the structure of MotoMondo evolves to embrace this new and exciting phase, in which we will play an even bigger role in the national and international motorcycle markets with the key focus of developing strong dealer networks.”

www.britishdealernews.co.uk


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International news

International news With financial editor Roger Willis

Half-time score

Motorcycle brands plotting their return to prosperity according to the calendar year have now passed 2021’s halfway point. Most have achieved strength in depth SPANDAU BALLET FROM BMW BMW Motorrad’s Berlin factory at Spandau has had no trouble waltzing out the wherewithal to revive its premium bike market domination. Global retail sales volume for the brand rose remorselessly by 40.3% to 107,610 motorcycles and maxiscooters. Within that, the second quarter was particularly puissant, 55.1% up to 65,018. And the key headline total gain was a 15.5% improvement over some 93,188 bikes sold by BMW in the first six months of 2019, long before coronavirus became a twinkle in some wily Chinese boffin’s eye. Understandably, the proceeds looked pretty good too. Halfyearly revenue staged a 50.2% recovery to £1.384bn. Operating profit across the period grew by 336.9% to £243m. Operating margin climbed to 17.5% from just 6% last year. Q2’s profit portion of £127m was apposite, given it replaced a shameful six million quid loss in the equivalent three months of 2020.

22

SEPTEMBER 2021

Further details were thin on the ground. Apart from a gestural nod towards semiconductor shortages, we were told that procurement of many raw materials such as steel, copper, nickel and aluminium, as well as precious catalyser metals rhodium and palladium, remains subject to volatility. But BMW

a much higher “return on capital employed” than last year. And we can safely assume such capital is free of interest, because the halfyear operating profit featured here was identical to an also quoted pre-tax profit. Now curt to the point of rudeness in its quarterly motorcycle-segment corporate communications, BMW’s reluctant information stream then stalled completely. All we can add from MCIA and BDN resources is that first-half BMW bike registrations

Ducati’s dual-sport sector, encompassing Multistrada and Hypermotard models, was star of the show, 57.3% up to 10,224 bikes Group mitigates rising-price risk through long-term supply contracts or derivative hedging transactions, so everything’s cool. As for full-year prospects, a “significant increase” in retail bike deliveries worldwide due to “the positive market trend” has usurped a previously forecast “solid increase”. Annual Motorrad operating margin is predicted to lie within a target range of 8-10%, leading to

in the UK climbed by 51.3% to 5180. And everybody and his dog knows that R1250GS variants taken together continue to lead the British over-125cc market by a proverbial country mile. [Euro-Sterling currency translation at forex rates applicable on 3 August]

BALLISTIC BOOM IN BOLOGNA Ducati bounced back impressively from the equivalent Covid-assailed period last year and also beat its

pre-pandemic performance level in 2019. Revenue climbed by 55.3% to £437.6m. Operating profit went crazy, 742.9% up to £50.2m. Global retail sales volume reached 34,557 motorcycles, a muscular 43.4% increase. European sales accounted for 55% of this total, plus 14% in the US and 6% in China. Other export markets combined took 25%. The dual-sport sector, encompassing Multistrada and Hypermotard models, was star of the show, 57.3% up to 10,224 bikes. But naked-sector Diavel, Monster and Streetfighter products had a slightly higher tally of 10,621 with a smaller 43.2% improvement. The Scrambler sub-brand added 47.3% to 6967. Panigale and Supersport models in the sporting category put on 23.9% to 6745. Half-year production, and therefore wholesale inventory shipped to dealers worldwide, was 53.1% up to 36,984. Again, dualsport machines shone, 113.2% higher at 11,344. Naked tackle was 31.6% up to 11,486. Sports bikes and Scramblers respectively grew by 35.6% to 7319, and 45.2% to 6835. Ducati’s direct Audi parent within the Volkswagen Group proclaimed cautious optimism

www.britishdealernews.co.uk


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PANDEMIC PINGED BY PIAGGIO Piaggio Group results detailed an extraordinary scale of recovery for Europe’s largest powered twowheeler manufacturer. Total revenue soared by 50.3% to £770m, versus the equivalent period last year, and was even 10.4% up on the first half of 2019. Within that, turnover from scooters and motorcycles – including associated parts and accessories – rose by 62.7% to £649.8m. Operating profit grew by 225.5% to £68.7m, with operating margin more than doubling from 4.1% to 8.9%. Pre-tax profit added 364.9% to £60m and net profit was 378% higher at £37.2m. Net debt fell by 24% from the end of June last year to £343.6m. Combined global scooter and motorcycle sales volume recovered by 49% to 242,800, and was 12.5% better than the first-half tally in 2019. Numbers improved handsomely in all areas where Piaggio has a significant presence. Its European market put on almost 25%, with an increase of about 50% in Italy. AsiaPacific markets were 66% up, including growth of more than 90% in China. America and India reportedly more than doubled. Global scooter sales stacked on in excess of 50%, maintaining a 23% market share in Europe and increasing North American scooter share to 35.1% against 23.9% in the first half of 2020. The Group’s motorcycle brands also apparently did well. Aprilia claimed its highest revenue since 2007, more than doubling last year’s effort and up by about 50% on the same period in 2019. And Moto Guzzi enjoyed a record result, with highest-ever sales volume and turnover. [Euro-Sterling currency translation at forex rates applicable on 2 August]

POLARIS PROSPERS AGAINST HEADWINDS Despite serious supply-chain constraints limiting production and inventory available to dealers, the off-road vehicle

(ORV) and motorcycle businesses of US powersports giant Polaris Industries rebounded mightily. Total Polaris revenue climbed by 39.5% to £2.932bn. Operating profit recovered to £287.5m, versus an operating loss of £208.8m in the same period last year. Net profit reached £210.9m, bouncing back from a loss of £173.5m. The company’s core ORV operation, which makes quadbikes, side-by-side ATVs and snowmobiles, increased turnover by 43.3% to £1.834bn, accounting for 62.6% of all Polaris sales. Its motorcycle sector, producing Indian cruisers and Slingshot trikes, put on 40.8% to £271.7m.

Piaggio Group results detailed an extraordinary scale of recovery for Europe’s largest powered two-wheeler manufacturer Figures, particularly during the second quarter, were complicated by contrasting year-on-year impacts. In Q2 2020 when the Covid pandemic first struck, North American retail sales had remained strong thanks to plenty of early-season stock. But wholesale shipment revenue took a hammering due to production shutdowns, hence the losses. Then in Q2 2021, retail sales fell by 28% because supply-chain glitches meant dealers simply couldn’t fulfill an abundance of orders. Polaris chief executive Mike Speetzen underlined in his results presentation that input costs from those glitches, plus rising wages, logistics and commodity prices, have become issues, and warned that such “headwinds” will continue into the second half of the year. US investors weren’t pleased by Speetzen’s caution, and the value of Polaris shares dropped by 5.8% in the day’s trading immediately following this announcement. [Euro-Sterling currency translation at forex rates applicable on 27 July]

www.britishdealernews.co.uk

YAMAHA BACK IN THE LIMELIGHT Joining the list of major bike manfacturers now doing better on most parameters than they were before Covid arrived, Yamaha had plenty to shout about. The company’s Land Mobility division, producing mainly motorcycles plus ORVs of one sort or another and bicycles, boasted half-yearly turnover of £3.904bn, 38.8% up on 2020 and a 5.8% improvement on 2019. Revenue solely attributable to motorcycles stood at £3.405bn, 38.4% higher than 2020 and beating 2019 by 3%. We are no longer privy to stand-alone Yamaha motorcycle profitability data. But Land Mobility earnings before interest and tax performed roughly the same roller-coaster ride in these respective periods. 2021 operating profit to date jumped to £294m, against an operating loss of £44m in 2020, and it was also in significant excess of the shabby 2019 profit figure by 115.4%. Global bike volume put on a less consistent show. Wholesale shipments reached 2.312 million machines, recovering by 35.3%. But they were still 8.1% down on 2019. Asia was the culprit. Although volume across Asian markets recovered to 1.845 million, that tally was 12.8% behind 2019. Everywhere else was hunkydory. European performance grew by 17.2% against 2020 and 6.4% versus 2019 to 116,000 bikes. On the same basis, North America was 21.4% and 6.3% up to 34,000. Japan also added 21.4% and then 10.9% at 51,000. Other regions together stacked on 50.6% and 23.8% to 265,000. Associated revenue in every area except Asia and Japan was comfortably ahead of both 2020 and 2019 levels. For Yamaha in its entirety, the first half concluded with 34.2% rise in revenue to £6.017bn. Operating profit was 471.9% up at £714m. Net profit of £609m contrasted with a net loss of £18m in 2020. Compromised by all the usual caveats about supply-chain disruption, rising raw materials prices and Covid, full-year forecasts were vague but positive, relying heavily on “jam tomorrow” achievement promises. [Euro-Sterling currency translation at forex rates applicable on 5 August]

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going forward. However, it qualified this with industry-wide supply shortfalls of semiconductors and the rising cost of raw materials, which are likely to have an impact on operating profit in the second half of 2021. [€-£ currency translation at forex rates applicable on 30 July]


International news

Ascending from the abyss A year on from the “quarter of slaughter” that wreaked Covid-inspired havoc on the three Japanese motorcycle manufacturers still counting beans across an old-fashioned fiscal year starting in April, their latest Q1 results display some impressive degrees of recovery HONDA RULES THE ROOST As the only Japanese bike brand to avoid losses in the truly dreadful April-June period of 2020, you’d expect Honda to be ahead of the game this time around – and you wouldn’t be mistaken. Global Q1 sales revenue from bikes bounced back by 89% to £3.41bn. Associated operating profit went berserk, 619.6% up to £530m. Operating margin climbed from 4.1% to 15.6%. In studied contrast, Honda’s much larger car business managed to make a lower operating profit of £465m, which was at least better than the horrendous £1.289bn operating loss on cars incurred during Q1 last year. Worldwide sales volume more than doubled, ascending by 109.1% to 3.879 million motorcycles and scooters. Asian markets as a whole were responsible for the bulk of that, 106.4% up to 3.245 million. China, which had already overcome its initial Covid surge prior to Q1 last year, added a mere 3.5% at 302,000. But elsewhere in Asia recovery was much more pronounced. Indonesia topped the pile, rising by 260.1% to 877,000. Pakistan put on 215.5% to 331,000. The Philippines increased by 184.6% to 130,000. Thailand was 150.3% up at 336,000. However, formerly dominant India made a more modest 90.6% gain to 491,000 and Vietnam grew by 42% to 590,000. Honda qualified the figures, though, by saying Asian market outlook is uncertain due to Covid resurgence in many of these countries. In developed regions, Europe led the the growth path, 77% up to 108,000. North America rose by 65.6% to 101,000. And Japanese domestic sales were 18% better, on 59,000. Elsewhere, Brazil boasted a 285.2% recovery to 251,000. For its full fiscal year through to 31 March 2022, Honda is now forecasting an annual global bike sales volume increase of 15% to about 17.4 million. But estimates are vague and that headline figure has already been adjusted downwards from an earlier prediction of 18 million. Some 745,000 machines have been wiped off Asia’s original contribution, leaving 15 million. Conversely, North America has been upgraded

24

SEPTEMBER 2021

to 420,000 from 405,000, while Europe was lifted from 285,000 to 310,000. [Yen-Sterling translation at forex rates applicable on 4 August]

CLASS ACT FROM TEAM GREEN The motorcycle and engine division of Kawasaki Heavy Industries was hailed as a star turn by its parent, for achieving a spectacular first-quarter turnaround. Kicking off the new fiscal year in style, KHI’s motorcycle business revenue in Q1 almost doubled, 92.7% up to £741m. And pertinent to these troubled times, that figure was 66.2% higher than Q1 turnover in the pre-pandemic era of 2019. Indeed, it was by far the best result for more than four years. Booming demand in the developed world was held largely responsible. And a muscular operating profit of £97m during this period was even more sensational, given it replaced a Q1 loss of £39m in the 2020 fiscal year – and finally overwhelmed embarrassing serial Q1 operating losses for the division since time immemorial. Quarterly motorcycle revenue from developed countries rose by 88.7% to £304m. Emerging bike markets added 140.7% to £143m. Utility vehicles, ATVs and personal watercraft were 56.6% up to £171m. Generalpurpose petrol engines put on 121.1% to £123m. Wholesale motorcycle shipment volume into developed areas was 89.7% up to 55,000. Europe took the biggest slice, rising by 31.3% to 21,000. But the US market grew much faster, stacking on 233.3% to 20,000. Japanese domestic demand accounted for 6000, a 200% increase. Canada doubled its share to 2000 and Australia improved by 50% to 3000. Wholesale volume input to emerging countries climbed by 144% to 61,000 bikes. Among notable performers, the Philippines came out on top, stacking on 121.4% to 31,000. Indonesia recovered from just 1000 bikes in the April-June period last year to 11,000. China trebled its requirements to 9000. [Yen-sterling translation at forex rates applicable on 10 August]

GLASS HALF EMPTY AT SUZUKI Although the new fiscal year for Suzuki’s motorcycle business is a tale of recovery in all key parameters, it remained on the back foot to some extent versus pre-Covid performance. Set against disastrous results in the equivalent period last year, total quarterly revenue climbed by 64.8% to £375m. Within that, Asia staged a 204.7% rebound to £169m. Japan was 22% up to £40m. Europe finished 22.2% higher at £57m. Other markets added 73.7% to £65m. But North America declined by 20% to £44m. Associated operating profit amounted to £29m, recovering from an operating loss of £20m in Q1 2020. However, comparisons with Q1 2019 – before Coronavirus struck – paint a rather different picture. Although profit improved substantially from just £15m two years earlier (attributed to the new Hayabusa among other big-inch models), revenue was actually 12.3% lower. Pretty much the same story played out in global sales volume calculations. Wholesales shipments worldwide increased by 32.3% to 363,000 bikes. But that tally was 20.3% down on 456,000 sold in Q1 2019. Breaking down latest volumetrics, Asian countries provided by far the largest slice of cake, bouncing back by 41.6% to 283,000. China, India and the Philippines were largest contributors, rising respectively by 23.2% to 116,000, 74.9% to 95,000 and 79.4% to 38,000. Japanese domestic sales were also pretty good, 28.3% up to 16,000. Volume elsewhere in the developed world was disappointing. Europe grew by a mere 0.3% to 10,000, while North America plunged by 47.6% to 10,000. Other unspecified markets grew by 33.1% to 44,000. According to Suzuki’s full-year forecast, it will have shifted 1.636 million bikes, a 6.6% improvement, by 31 March 2022. Asia is predicted to rise by 10.5% to 1.225 million of them. Europe, on the other hand, is scheduled to drop by 20% to 31,000. North America should sink by 39.1% to 28,000. [Yen-sterling translation at forex rates applicable on 11 August]

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Off-road news

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Off-road news With off-road correspondent Rick Kemp

Talon heritage meets Spirit know-how

T

alon Engineering is one of those companies that seems to have been around for ever, producing high-end products mainly for the off-road sector. Well, factually that’s not far wrong, as the roots of the company we know today began 50 years ago when aircraft engineer George Sartin started his engineering business. As reported in BDN, the latest chapter in the Talon story has already begun with the acquisition of the company by British GP2 Cup contenders Spirit Motorcycles. However, this doesn’t mean that Talon will be moving away from its core business of producing parts and equipment for motocross, enduro and speedway. “Talon has quite a broad portfolio, which even included bicycles at one stage. And, of course, it includes a range of road bike sprockets and clutch baskets. So we’re taking some of the products that the business didn’t push too hard and putting the emphasis on the fact that there’s a broader spectrum of products than just motocross wheels,” says CEO Rod McDonagh. Also, as head of design and engineering Steve Bones is keen to point out, “Some of the manufacturing techniques haven’t changed much in the past 50 years. We’ve invested over £1m in new machinery – five- and nineaxis milling machines, robots and further automation – and we are working with new materials and prototyping new products as we speak.” Despite its modernisation programme, Talon will continue to offer bespoke items such as sprockets. What it won’t be doing so much of is making products for other people, which previously accounted for 25-30% of production capacity. Talon will be focussing more on the adventure bike market and

26

SEPTEMBER 2021

producing wheel kits for BMWs and Triumphs – and that includes composite wheels for tubeless tyres. Another area of change will be online sales. Dealers will be consulted over this but as McDonagh reveals, “Our larger re-sellers will probably benefit from better volume-based discounts. Talon has been taking on dealers since 1974 and there are hundreds around the country, all on different discounts that relate to nothing in particular. So, we are going to be pushing a much stronger online presence, so that we can explain to larger dealers how we’re protecting their investment and their business.” To help launch the website Spirit Racing has planned some extra razzmatazz at the Snetterton round of the GP2 Championship, where there will be three riders, rather than the usual two. That third man is Bradley Smith and it is hoped that the extra media attention will provide the opportunity to talk about going direct and the new website. Both McDonagh and Bones have been pleasantly surprised by the support they have received from the global distributors and the international speedway market since the takeover. The Talon loyalty goes all the way down to the factory floor. “Since Spirit Motorcycles took over, we’ve talked to the staff here who told us that they were a bit short-handed and that some good people had to be let go in the past. So we’ve taken back on board some of those

people. Some have even left better paid jobs to return because they love Talon so much,” enthuses Bones. Talon is a good fit for Spirit because of its heritage and reputation for quality; bringing out new products with the Talon name is a whole lot easier than a brand that no one’s ever heard of. Products manufactured in the Far East may be cheaper but as McDonagh says, ‘Made in Britain’ still counts for something and customers are prepared to pay a bit more to support UK manufacturing. The workforce is now up to 45 and the aim is to grow it to 75 over the next few years, making products that have a decent margin, for example, road-racing brake calipers. McDonagh can shed some light on this strategy: “There are 2854 engine sprockets in our standard range, so something like the brake calipers, which only come in two sizes – would mean a decent profit. We wouldn’t stop doing the sprockets because on some older models you can’t get them anywhere else. We want to modernise Talon and we want to take our customers with us. Take those sprockets – in future they will be sold in a nice Talon recyclable cardboard sleeve, the customer can put the old sprocket in the sleeve and send it back to us free of charge, and we will then recycle it.” It might not involve kicking and screaming but it does appear that Spirit will be dragging Talon into the 21st century. Talon Engineering 01935 471508 www.talon-eng.co.uk

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Off-road news

International Dirt Bike show moves to 2022 THE 2021 INTERNATIONAL DIRT BIKE SHOW, DUE to be held from the 18-21 September at the Stafford Showground, has been cancelled for the second year in a row. In a statement organiser Morton’s Events said, “safety, wellbeing and enjoyment are essential parts of any show and under the current government guidelines, we don’t believe that this can be successfully achieved. “We will be back in 2022, Thank you all for your patience, understanding and support in this unprecedented situation.” For ticket refund enquires contact Morton’s customer services team on 01507 529529 or email customerservices@mortons.co.uk. For all trade enquires contact exhibitions@mortons.co.uk

Keep a lid on it

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he ACU has pointed out that due to the increase in online purchases and ordering from European companies, the number of helmets on the market without ACU Gold stickers is increasing. This is creating a problem for technical officials who are having to reject more and more helmets at events, requiring riders to either use a different helmet or withdraw from the event altogether. ACU Gold stickers are available by contacting the ACU head office on  .

Maxxis’ tyre tie-up with TM

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axxis Tyres has been chosen as original equipment supplier for a range of TM’s latest enduro and motocross bikes. This new deal follows on from news of the Italian manufacturer’s TM Boano race team opting to compete in the 2021 EnduroGP season on the new MaxxEnduro tyre. The EnduroGP-winning Maxxis MaxxEnduro tyre will be fitted as OE on the TM EN 125/144 two-stroke and the TM EN 250/300 four-stroke enduro bikes, joining the Maxxis MaxxCross MX-ST+ which is fitted as standard to a variety of TM motocross bikes from the MX85 two-strokeup to the MX 450 four-stroke models.

Beach bash back in action WESTON BEACH RACE PROMOTER RHL Activities, partnering with North Somerset Council, has announced the event’s return on 1-3 October this year – to celebrate its 38th anniversary following cancellation last year owing to the pandemic. A firm favourite for riders, trade participants and spectators, Weston offers a challenging 7km bulldozed sand course featuring a 2km start straight. This hosts a veritable legion of motocross and enduro stars, plus lots of less-talented enthusiasts

to provide comedy entertainment. The rider entry system is now live on RHL’s website, as is ticket availability for the event, working within Covid restrictions. “It’s been a long wait,” said RHL Activities director Gareth Hockey. “However, we are in final preparations for the race. As you can imagine with the pandemic, a lot of work has gone into getting the go-ahead and I would like to thank North Somerset Council for its continued support. I hope to see you all there in October.”

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North Somerset Council executive member Mark Canniford added: “After such a difficult year for the events industry, we’re delighted to see the beach race returning for its 38th year. As well as being a fantastic spectacle, it provides a welcome boost for local businesses at what can often be a quiet time of year.” More announcements and details of the race will be made in the coming weeks via the Weston Beach Race Facebook, Twitter and Instagram pages, as well as online at www.rhlactivities.com.

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Your thoughts and opinions on the topics that make the trade tick are welcomed: editorial@dealernews.co.uk BDN, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford, EX39 3FH

Your thoughts and opinions on the trade’s top topics

Getting the best from electric

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o, another ride to Aberystwyth to see my daughter, who is at the university, to make sure she is looking after herself and, of course, that she has supplies other than booze in the fridge! I decided to use a Zero SR/F – it was going to be a stretch, the round trip being some 251 miles. In the past I have used a demo bike or my own Yamaha Tracer and fuel would cost me around £24 to get there and back, but I could empty the tank just getting there if I was having fun. The saving on fuel using the Zero would be interesting. Smooth riding would be needed, and I would need to get the most out of the regen on the bike, because once past the halfway distance charging points are very, very limited. Used in Eco mode the Zero’s top speed is set at 75mph, but I knew I needed to keep the bike on a leash, make sure on downhill runs I was off the throttle and to roll the bike up to the lights at junctions – all the actions required to ensure energy was going back into the battery and not out. I am fortunate to have been riding electric bikes since 2012, more time than most, so I have learnt to get the best out of them. In 2019 I visited the Zero factory to ride the SR/F before it was launched and after a 75 mile trip I noticed my bike had around 10-15% more charge left than the other bikes on

the same run. This was repeated in France in 2020 with the launch of the SRS – after a 70-75 mile run, my bike was again showing an extra 10-15% range compared with the others. It was very tight on remaining charge into Aberystwyth, very tight, but once there I was able to charge up the bike for free at Morrisons and it had only cost £2 to charge the bike up to get me there! I did a food shop for my daughter, had a McDonalds next door, and by the time I was finished the bike was charged and ready to go. While it only cost me £2 to get there and back, the Morrisons visit had cost me £150 in shopping! There is no doubt experience on electric bikes helps to improve the range – the better understanding you have of how they operate, the further you will go. If I had ridden hard, I would not have made it and would have had to charge on route, which would have slowed the journey time, of course. But I had a different ride for sure than I would have ever had on a petrol bike. My kids can’t see the issue with electric motorbikes. You never leave home with an empty tank because you charge them at home. When I quote a range for the SR/F or SRS, I would say the normal riding range is around 90-100 miles tops, but around town you can get 165 miles. Push them flat out and that range will drop to 80 miles, but let’s be honest, how hard is anybody really

riding a 125mph motorcycle? Acceleration is our real kick in these days of licence losing cameras! My kids are in the plug and play generation and question why you would want to mess with petrol and oil? Why have a chain to lube if you can have a belt? Why have a laptop when an iPad or something similar works better? My first computer needed a tape deck, and remember how many people thought a mobile phone was just not needed? Things change, most people would be lost without their phone now. It’s going to be the same with electric bikes – once we get people to convert, they won’t look back. Speak to those who have made the jump to electric cars. Once they understand it, they won’t be going back. It has been said we will never generate enough power to charge millions more cars and bikes, but most of these vehicles will be charged at night when the National Grid is being under used. Not only that, but the modern electric car can also put unused power back into the grid. Yes, charge times will reduce, and charge points will appear at all retail outlets in the future. Electric power is coming our way, so let’s embrace it. Jason Brunt, Director, Streetbike, Halesowen, West Midlands

E-scooter complacency

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ony Campbell, CEO of the MCIA, tells us that “step on e-scooters are here to stay” (Reaction, August BDN). I suggest many dealers and suppliers would disagree and consider concentration on our own industry products would be far more productive. His overview should have taken into account the ongoing distress, anger and resentment of road users and that many in government and the police

are describing e-scooters as “potential killers”. Months of regional trials and continuing illegal usage are providing nothing other than rising accidents and increasing criminal use of these enhanced toys. The staggering complacency of the government and DfT is there for all to see. John Featherstone, Lytham St Annes, Lancashire

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W

hile reading Roger Willis’s July On the Money column – excellent and informative as always – one thing caught my eye. The section on riding licences. We all remember the great battles of the past over the Third Driving Licence Directive and the lobbying campaigns through the entire period of the UK’s EU membership, which I was heavily involved with. Roger mentions the potential ‘Brexit bonus’ of the UK being able to set its own riding licence rules from now on, but that others had advised him that this won’t be possible due to the ‘European Conventions on Mutual Licence Recognition’ of which the UK is a part. This piqued my interest, as the UK and the EU are both already ‘Contracting Parties’ to the 1968 Vienna Convention on Road Traffic and to that extent must recognise licences issued in each other’s territories. A search on the European Convention on Mutual Licence Recognition threw up an EU website on driving licence exchange and recognition – except the UK is no longer on the list of countries where this applies. The withdrawal agreement does not cover driving licences, neither are driving licence acquisition rules covered in the EU/UK Trade and Cooperation Agreement, other than a requirement that they need to be valid. That said, there will be a Specialised Committee on Road Transport under the trade deal governance rules, which will consider matters related to haulage licence equivalence, so in this area joint rules may be established in areas such as qualifications, health and safety etc.

We want your

Views

Off the

CUFF This month’s mix of dealer views ranges from complaints about e-scooters to improving online sales WESTON MOTORCYCLES

THE SHOP MIGHT BE IN RUNCORN, CHESHIRE, BUT OWNER WARREN HIGHTON COMMENTS IN TRUE Liverpudlian fashion. “What am I thinking? Well, it’s the middle of August already and we’ve not been on holiday this year! Yes, we’ve been kept busy and no complaints, but I’m happy I don’t live in a ‘glass palace world’ and can pick and choose what we want to do.”

KH MOTORCYCLES

KH HAS SHOWROOMS IN MARKET HARBOROUGH, LEICESTERSHIRE AND SANDIACRE, NOTTINGHAM. Owner Lee Kearney says: “It’s very much business as usual for us. Like most others we had early season machine supply problems, but the strength for us continues with mainly online enquires and converting them into sales.”

HOLYWOOD SERVICE STATION

GORDON LANDSBURGH IS AS BUSY AS EVER PROMOTING THE ROYAL ENFIELD FRANCHISE IN DUMFRIES he took on two years ago. “We are getting back to some sort of normality now and, thankfully, Enfield is still flying high for us. The Interceptor has been a top seller, but the new Meteor 350 is definitely attracting interest from old and new riders.”

Your thoughts and opinions on the topics that make the trade tick are welcomed: editorial@dealernews.co.uk Outside of this, much focus has been on rules related to driving licence exchanges for UK citizens living abroad who need to do this, with each member state having different requirements. The UK has negotiated bilateral deals with several on this, a deal with France back in June being an example. But when it comes to how motorcycle licences are acquired in the first place, with 3DLD no longer covering the UK, it seems that the only mutual recognition agreement currently in place is the Vienna Convention – the means by which we can ride our bikes in other countries around the world – which also, for example, allows a rider from the USA to use his or her licence in the UK and EU. Vienna is vague when it comes to motorcycle licence rules. It only recognises full A category and A1. As far as testing and training is concerned it says that “Contracting Parties undertake to ensure that driving permits are issued only after verification by the competent authorities that the driver possesses the required knowledge and skills; the persons authorised to check if drivers have the necessary knowledge and skills must have appropriate qualifications; the contents and procedure of both theoretical and practical exams are regulated by national legislation.” Vienna is a little stronger on the style of the licence itself, i.e. what it needs to say. A Nepalese friend showed me his driving licence a while back and it looked remarkably similar to a UK photo licence, with the same category letters for car and motorcycle. So, in summary, as things stand at the moment, if the UK does not re-adopt EU regulations in this area, or strikes a more detailed mutual recognition deal, the UK is free to evolve the motorcycle testing regime any way it chooses, as long as it conforms to the rather limited requirements of the Vienna Convention of which the UK is a Contracting Party. The EU, as a fellow Contracting Party, cannot refuse to recognise changes to UK licence acquisition requirements and vice versa (i.e. the EU develops a 4DLD), as long as they comply with Vienna Convention requirements. So, for now, the opportunity does exist to evolve the UK licence and create a regime which is both easier to understand and more straightforward to access than the current 3DLD rules, which for now have been ‘ported’ into UK law. Something which is very much needed. Craig Carey-Clinch MCIPR, Executive Director, National Motorcyclists Council (NMC)

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REDDITCH SCOOTER AND MOTORCYCLES

“CAN YOU COME AND COLLECT YOUR SCOOTER – IT’S BLOCKING MY DRIVEWAY. IT’S JUST BEEN thrown on the pavement outside.” Shane Edwards ruefully says he has had several phone calls like this from residents, thinking he is a supplier of the e-scooters being made available through the Department for Transport trials. He adds: “They are a nuisance and not designed for road or pavement use.”

STEALTH MOTORCYCLES

ALSO IN REDDITCH, KIRSTY PORTER, WHO RUNS STEALTH MOTORCYCLES WITH HUSBAND LEE, IS EQUALLY emphatic. “These so-called trials and use of illegal scooters are an absolute nightmare. A common sight is groups of lads out for a laugh, riding around on the pavement and roads taunting car drivers.”

SXS MOTORCYCLES

STEVE SAUNDERS IS THE TRS TRIALS BIKE IMPORTER IN CHELTENHAM AND WAS TAKING DELIVERY of the latest factory models when we spoke in mid-August. “Interest in the off-road scene is still good, particularly with riders up to around 12 years old, thanks to lots of parental encouragement. The continuity key will be to target the mid-teens before they drift away!”

NORTHWEST HONDA

LOCATED NEAR THE M55 LINK IN BLACKPOOL, NORTHWEST HONDA GENERAL MANAGER NEIL MORRIS commented: “Business has been quite healthy for the time of year, especially for used machines. It was the correct decision to condense our Honda site coverage for West Lancashire, and retaining penetration with sales in all areas is proving this. All in all, we are cautiously optimistic.”

Give BDN your “Off the Cuff” thoughts. They might just make a difference! e: editorial@dealernews.co.uk t: 01237 422660 e: john.featherstone1@hotmail.com t: 07541 998290

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Chance exists for simpler motorcycle testing regime


Voge Motorcycles

A Voge of discovery

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fairly normal thing happened in the UK earlier this summer – a bike firm unveiled a new motorcycle. It was nothing particularly revolutionary: a wellspecced, handsome middleweight adventure touring machine, with slick styling, subtle paint schemes, and solid performance specs. It would sit nicely in your showroom alongside the likes of a Honda CB500X, Kawasaki Versys 650 or a Suzuki V-Strom 650. What wasn’t at all normal though was the name on the fuel tank. Because that bike – the 500DS – comes from an all-new bike brand, called Voge (pronounced with a soft ‘G’ – ‘Vodge’). It’s a premium marque, produced at the Loncin factory in China, which aims to lift the quality, performance and reputation of Chinese machinery up to the levels of the more established Japanese and European brands. BDN covered the bike launch of course, so you should already know all about the 500DS. It uses big-brand chassis components like Nissin, Kayaba and Pirelli rather than lowerspec domestic market parts. Its in-house engine makes a very reasonable 46hp, all-up weight is just 188kg, and premium parts like the colour TFT dash and Bosch fuel injection mean a high spec – especially for the asking price of just under £5000. But we were keen to find out more about what Voge will bring to the UK market. So BDN spoke to Mark Mason at the Voge importer, Llexeter, and asked him how the new brand is progressing. We kicked off with an update on how the 500DS launch has gone so far. “The

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launch was a resounding success through the amazing group of dealers we managed to get on board for our first batch, combined with the hugely positive online response we received on our social platforms. We’re planning on going bigger for future launches though, with live reveals and more customer participation, so make sure to give us a follow!” And Mason is bullish about the short and medium term prospects already. “If I’m

It’s a premium marque which aims to lift the reputation of Chinese machinery up to the levels of Japanese and European brands honest the sales haven’t been as we expected – they’ve been better! Just two months after being released we only have a handful of the first batch left to be registered, which is just the best news we could have hoped for. And we plan to ride this wave, with the next model being released very soon.” Good news then – but when did the Voge project actually begin? “Voge was originally established in 2018 as a subsidiary brand to Loncin, one of the world’s largest producers of motorcycles, with the sole purpose of

Alan Dowds heads south to investigate Llexeter’s new brand, Voge Motorcycles designing, developing, and building premium motorcycles with performance at its core,” said Mason. “We’ve been working very closely with Loncin for many years now and when they approached us offering the Voge brand it took us all of two seconds to say ‘yes’! We take it as a huge honour that they’ve asked us to be their UK partner and trust in our decisions to make Voge a success in the UK, which we know it will be.” An obvious step for Llexeter to take then – but did the firm have any British market input into the development of the brand and the new bikes? “To start with we didn’t have any input into the development of the brand or new bikes as they established themselves. But in all honesty, we think they’ve nailed it and didn’t need our input, which is a huge step for a Chinese-based brand. We can confirm that we have now started working with Voge on developing an all-new model and hope to see it launch in 2022. We look forward to strengthening this partnership over the years and tailoring more models for the UK market.” So, some interesting news coming in terms of Brit-friendly product. And Mason outlined the planned structure for the Voge UK dealer network. “We’re currently using the framework of our Lexmoto dealer network that we’ve been building for over 14 years to stock Voge models. We have more than 150 dealers nationwide that have easy access into the Voge brand and we’re not stopping there. Voge is now open to dealerships that don’t stock

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Lexmoto and we look forward to building new relationships with just the Voge brand.” The UK importer is also open to expansion, with a focus on filling gaps in its nationwide coverage. “I don’t think we can put a number on how many dealers we’d like – we want them all! But seriously, we’d love to have reasonable coverage throughout the UK so potential customers don’t have to travel too far to sit on one of our bikes. There isn’t much happening in Scotland yet, so that’ll be our next target.” One obvious question is about the step up from selling and supporting what is primarily a small-capacity range in Lexmoto, and moving to a brand with larger, more complex machinery. Does Mason see any change needed there? Are all current Lexmoto dealers able to sell Voge, for example? “Yes all of our dealers are setup and ready to sell Voge. We internally developed our own online dealer ordering system which makes it incredibly easy for dealers to order any bike from us, and they’re updated regularly through dealer newsletters, letting them know when new bikes are arriving and ready for ordering. Dealer standards is something we’re currently working on within Llexeter as we understand the importance of continuity throughout our dealer network, not just on the display branding but also the customer journey.” Dealer and technician training is a massive part of any new brand infrastructure, and Llexeter has worked hard here too. “We recently invested in a new technician with the sole purpose of being able to provide on-site training courses for our dealers, so they leave us with a high knowledge base of working on these bikes. This will in turn give our customers a much smoother experience and hopefully keep these bikes in better running order for longer. Everyone’s a winner.” The thriving adventure touring sector is an obvious place for a new brand to start at present, but Mason suggests that the Voge range will be widening out soon. “This year will predominantly be adventure touring focused as we know everyone is itching to get back on the roads and discover new places. But our next model release is very exciting, and we know it’s only going to add to the huge buzz that the 500DS has already created. We want to have a model to hit every category in the motorcycle

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market, so you’ll be seeing a lot more from us! Obviously, the electric market is going to explode very soon so we’re making plans for that, as well as higher capacity models.” Marketing is a tough enough job even for established marques, particularly during the Covid-19 pandemic. So launching Voge was even harder than usual for Mason. “As we’re a new brand in the UK we’ve had to start from almost ground zero but our social channels on Facebook, Instagram, and YouTube are up and running if you search @vogeuk to keep up to date with what we’re up to. We’ll be focusing a lot of our marketing efforts into building communities through these and can’t wait to connect with Voge riders and share their stories too. “We feel the best form of promotion right now is from independent reviewers taking the bikes out on the open road and putting them through their paces. Potential customers want to hear from respected reviewers what their honest thoughts are to help them make their own informed decision. So far, we have had some fantastic feedback from our initial test rides but we’re still waiting on a lot of content to be uploaded over the next few weeks. Watch this space.” And as shows begin to open up again, Voge bikes are set to be seen by thousands more potential customers. “We’ll be at Motorcycle Live, which we can’t wait for! It’s going to be very interesting as we anticipate a lot of old school “I won’t buy Chinese” riders going quiet after they take a seat on our bikes. It’s already started happening. We’ll also have a display at the Overland Event 2021 for adventure riders on 2-5 September, and the organiser has already requested a 500DS to test after the show. It seems like

STEVE BARKER IS THE HEAD TECHNICIAN AT Treen Motorcycles and has been closely involved with Voge from the start of the UK launch. He gave us a view from the front line on Voge and the new 500DS. “It’s a very nice bike, we’ve had a lot of interest in it. I’ve ridden it and am very impressed with it. Compared with something like the Honda CB500X, it’s very similar, though obviously at a far better price! Within reason it’s virtually the same bike. The spec is great – look at the Nissin brakes, the Pirelli tyres and the KYB suspension, it all seems to work very well as a package. You also have to consider that BMW and Honda engines are coming out of the same factory nowadays. If I didn’t have my BMW I’d be interested myself! It’s a great touring bike, sitting about 70-80mph on the motorway it’s smooth and the windscreen works well. The LCD dash is very impressive, and everything is clear, right there in front of you.” Treen has had a good year so far when it comes to new bike and scooter sales – they’ve sold around 120 units since January. And the 500DS looks set to be part of that. “We’ve sold one at the moment, and we have a lot of interest, so I think we could sell another two or three now. So far it appears to be the sort of middle-aged bracket of riders who are most interested. I think you’ve got to get the bikes out in the marketplace so people can see what’s going on with them. YouTube is all very well, but people have got to see them in the flesh.” Are there many differences from the Lexmoto range in terms of servicing, maintenance and repair? “Not at the moment, it’s all pretty basic stuff. I can’t see any real difference between this and normal twin cylinder motors. But the 500DS looks like it’s all very accessible. There’s a 3000mile interval for first service, which puts it on a par with just about everything else.” Barker sounds a note of caution on stock levels though – common across the entire industry at the moment thanks to Brexit and Covid-19. “I think there might be an issue with getting more into the country – that’s a problem for everyone. These have developed quite a lot of interest, people want to buy them. But if they can’t get them, that would be a killer I think. It is looking good – there is a lot of interest in Voge. But as I say the worst thing really would be if there’s a massive delay in getting stock.”

everyone wants to try one now, which is very encouraging for us.” Lots of exciting stuff then from Llexeter – and with the current stock/supply issues across the board, having another choice of brand to offer customers seems to make a lot of sense from a dealer standpoint. For more info; 0844 567 8887; www.vogeuk.co.uk 

SEPTEMBER 2021 33

Voge Motorcycles

TREEN MOTORCYCLES


Business beat

Business beat IT’S A MATTER OF FLEXIBILITY A private member’s bill that seeks to reform the law on flexible working was recently introduced into Parliament. Put forward by Tulip Siddiq MP, shadow education minister, the bill has cross-party support and seeks to give employees the right to flexible working from the first day of their employment

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lexible working isn’t anything new says Mark Stevens, senior associate at specialist legal advisors VWV; the right to request it came in April 2003 and is set into the Flexible Working Regulations 2014. But as Stevens explains: “There is no right to work flexibly, but rather the right is for an employee to make a request for flexible working. The regulations say that employees with at least 26 weeks’ continuous employment can make a request – for any reason.” But of course, as Stevens says, “There is nothing to stop an employee making an informal request on day one of their employment.”

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If passed, the bill could have huge, positive ramifications for the employment landscape In the context of the post-Covid return to work, investment bank Goldman Sachs told its staff to return to the workplace in June. NatWest, on the other hand, has developed a new model that could see just 13% of its staff

in the office full-time. Referring to Siddiq’s bill, which seeks to give employees the right to flexible working from the first day of their employment, unless exceptional circumstances exist, and would also require employers to offer flexible working in their contracts and advertise roles as such, Stevens is keen to understand the detail behind its wording. “Would the right to flexible working extend beyond employees and include workers? What exceptional circumstances are envisaged and who would decide whether they apply?” And then there’s the matter of how, in practice, would contracts of employment offer flexibility? From a union perspective, Frances O’Grady, general secretary of the TUC, supports Siddiq’s bill. She says: “TUC polling shows that four out five workers want some form of flexibility after the pandemic. This proposal would make sure many more people can access this.” O’Grady

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Cloud-based Dealer Management System

with Adam Bernstein www.abfeatures.com reckons that it could be a catalyst for equality by addressing some of the barriers faced by women, disabled workers, carers and older workers. Importantly, the TUC sees an emerging class divide. She says: “Those who can work from home will be more likely to get flexible working options in the future, compared to those who must be in a workplace.” The TUC thinks the bill would stop this happening as it would extend flexible working options, including flexitime, term-time working, jobsharing, compressed hours and predictable shift patterns, to all workers. Will the bill get any traction? It’s unlikely because of a lack of parliamentary time. But the idea isn’t dead and puts pressure on the government which was already thinking about the matter. According to Amanda Steadman, principal knowledge lawyer at employment law specialists BDBF, the government will consult on the subject with a view to introducing its own legislation. She says: “Although proposals to shake up flexible working are afoot, it’s unlikely that this will mean wholesale homeworking.” Clearly no one knows the government’s exact thinking, but as Steadman says: “It’s possible that they will be able to rely on the same or similar grounds that justify a refusal of a flexible working request under the current regime.” If this is the case, employers won’t find it hard to deny the right, even if granted from day one. Steadman adds: “Where an employee has been working effectively from home for a long period of time, then this may be more difficult.” When a consultation and government bill might be forthcoming is anyone’s guess. As Steadman highlights: “The Queen’s Speech in 2019 outlined plans for a new Employment Bill. However, the onslaught of the coronavirus pandemic meant that the bill was not brought forward in 2020. Two years later, the bill has still not materialised,

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44% of employees haven’t worked from home at all since the pandemic began, with 92% saying it was because the nature of their job prevented it and the 2021 Queen’s Speech also made no mention of it.” O’Grady is more blunt: “There’s nothing stopping the government bringing in a day one right to flexible working for all workers in all jobs. It was in the Conservative manifesto. It’s time for the government to publish their long-awaited consultation and get on with changing the law.” Jamie Mackenzie, director at Sodexo Engage, hopes that transformation will come. He says that “shifting to day one flexible working would be a huge change for everyone. Ultimately it sets the precedent that flexible working is no longer a nice to have, but a must for all businesses.” He believes that,

if passed, the bill could have huge, positive ramifications for the employment landscape.

MEANWHILE, ELSEWHERE The Chartered Institute of Personnel and Development supports the policy and launched its Flex from 1st campaign in February. It, like Siddiq’s bill, wants employees to have the right to flexible working from day one. The CIPD’s own research found that 46% of employees said that they do not have access to flexible working arrangements. Worse, 44% of employees haven’t worked from home at all since the pandemic began, with 92% saying it was because the nature of their job prevented it. Claire McCartney, senior policy adviser for resourcing and inclusion at the CIPD is pleased that there is movement on the subject in Parliament: “It’s encouraging to see the increased spotlight on flexible working in Parliament. But this needs to focus on enabling flexibility in hours and not just location, as there are many whose roles don’t allow them to work remotely.” Ultimately, employers are going to have to hope that either the government permits Siddiq’s bill parliamentary time or brings forward workable ideas of its own. 

SEPTEMBER 2021 35

Business Beat

DeepBlue CloudDMS


Moto Morini

HISTORIC BRAND MEETS MODERN DISTRIBUTOR

As reported in last month's BDN, the Moto Morini brand is back in the UK. Rick Kemp talks to new distributor MotoMundo UK about its plans for the fresh and updated six model range

M

oto Morini has always had a cult following in this country, making its models more than just a motorcycle to their owners. The 3½ in particular, possibly because of its size, became a popular mount for women in the late 1970s, something that few other brands have been able to emulate. However, along with the rest of Italian industry, Morini has had something of a chequered history. Morini’s latest incarnation as part of the Chinese Zhongneng Vehicle Group has taken the brand back into the mainstream, with more models contesting a wider market. The latest part of this move is the appointment of MotoMondo to handle distribution in seven European countries including the UK and Ireland. You could say that

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MotoMondo has got form in this area, as it also distributes MV Agusta, a company with a similarly convoluted back story and outcome. MotoMondo UK has managed a further good move by keeping the previous Morini distributor actively onside. Moto Morini has an estimate

we can have in the UK within 48 hours,” says UK sales manager Andrew Davidson. The initial shipment of bikes will be shipped straight into Europe and, to save time getting them out to dealers, MotoMondo will bite the bullet on the tax incurred and future shipments will go into bonded

MotoMondo will handle distribution in seven European countries including the UK and Ireland of how many bikes it will sell in the whole of Europe for the rest of this year and MotoMondo has just ordered more than that. “We’ve got behind it and purchased a lot of bikes. Our tieup with SIMA in France means that we can hold a large stock of centrally-located parts, which

warehouses. Davidson confirms that some MotoMondo dealers have already signed on the dotted line and most of the existing Morini dealers are happy to continue. He positions the brand in the heritage sector, which includes other such MotoMondo brands as

MV Agusta and Royal Enfield. Morini dealers will also benefit from MotoMondo’s credit facilities and its recently constructed Dealer Service Portal. The model that MotoMondo is most excited about is, to some extent, the odd one out, as the rest of the range generally falls into the Urban Retro category. The X-Cape is designed to fit firmly in the Adventure sector. It looks the part, it’s well specified including a large, 7in TFT dash screen, and there’s a range of accessories which dealers will be encouraged to demo in the showroom. And perhaps the best sales aid of all is the SRP of £6995  MotoMondo UK 01429 650555 andrew.davidson@motomondo.com www.motomondo.com www.motomorini-motorcycles.com

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ADVENTURE

MOTO MORINI TIMELINE X-CAPE

X-Cape – Adventure bike with a 650cc parallel twin motor, also available in restricted 48hp form. Rolling chassis offers 50mm diameter adjustable fork with 19in front wheel and Brembo three disc braking. Lower-seat option available. Stacked twin LED headlights. SRP £6995.

NAKED

Seiemmezzo

Seiemmezzo – Entry-level 650 with 48hp option. Brembo three disc braking. Naked back end with plug and play accessories available. Wide bars and flush LED headlight. SRP £7495.

URBAN RETRO

Super Scrambler – 87-degree V-twin. Twin Brembo discs with radial calipers at the front and a wavy rear disc. 2-into-1-into-2 single-sided exhaust. Flush LED headlight, fly screen and braced handlebars. SRP £13,995.

Super Scrambler

Milano and Milano LE 87-degree V-Twin Bialbero 1200 Corsa Corta engine. Twin Brembo discs with radial calipers at the front and a wavy rear disc. 2-into-1-into-2 single-sided exhaust. Flush LED headlight and fat bars with bar-end mirrors. LE version has different detailing. SRP £15,995.

MAXI NAKED

Corsaro ZZ and ZT – V-Twin Bialbero 1200 Corsa Corta engine with twin under-seat silencer exhaust system. ZZ has carbon parts which help it tip the scales at under 200kg and comes with switchable ABS on its triple Brembo discs. Twin LED headlights are featured with an instrument cowl. The ZT has a more relaxed riding position and a standard flush LED headlight. SRPs, ZT £13,995, ZZ £17,995.

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Milano

1937 Mario Mazzetti and Alfonso Morini establish Moto Morini in Bologna, Italy 1946 The first motorcycle leaves the factory, a 125cc twostroke 1953 Four-stroke engines are introduced and the 175 Settebello is launched 1955 Increased production requires a new facility in Bologna 1957 A 250cc GP project begins and production of the two-stroke finishes 1965 Exports to the USA begin 1966 Off-road models are released in 100, 125 and 175cc capacities 1971 350 prototype first shown, on sale in the UK in 1974 1977 Introduces its 500cc model at the Milan Trade Fair 1986 Becomes part of the Castiglioni brothers’ empire, which had acquired Ducati and Husqvarna the previous year 1999 The founder’s nephew Franco Morini acquires the Moto Morini brand from Ducati 2007 Morini family now has full control of the company, which launches the Scrambler and Granpasso 1200 2011 Moto Morini is acquired by two entrepreneurs: Sandro Capotosti and Ruggeromassimo Jannuzzelli 2013 Moto Morini relocates to Trivolzio, just outside Milan 2015 Ownership passes to the Jannuzzelli family. Machines are made Euro-4 compliant 2018 The company becomes part of the Zhongneng Vehicle Group 2021 Motor Morini links with MotoMondo to distribute models in the Netherlands, Belgium, Luxembourg, Germany, Austria, the UK and Ireland

Corsaro ZT

SEPTEMBER 2021 37

Moto Morini

THE RANGE


Marketing Matters

MARKETING

MATTERS

Expert adv ice to improve how you promote and sell you DAN SAGER FOUNDED THE FAB-BIKER PR AGENCY IN 1996 AND HAS r been advising businesses in the motorcycle industry on marketing products or matters ever since. Here he looks at some of the best and worst PR services campaigns and the lessons we can learn from them. fab-biker.co.uk

THE GOOD THE BAD AND THE UGLY III

Putting your own slant on a tried-and-tested marketing formula can be a sure-fire way of creating a memorable campaign ... or not. A misjudgement of the market or poor execution can make a campaign at best forgettable and at worst will damage a hard-fought-for brand image

S

mart marketeers know that the most effective campaigns take a successful formula and add a twist, to make it relevant to their brand or stand out in some other way. That’s precisely what this month’s example of good practice illustrates. However, things start to go wrong when campaigns appear to be irrelevant, either because customers don’t understand them or because they aren’t memorable. And it all turns ugly when the message is mis-judged.

THE GOOD The World’s Biggest Coffee Morning dates back to 1990 and raises money for Macmillan Cancer Support. This year it will be held on 24 September. Charity coffee mornings have been around for as long as I can remember. Macmillan’s bright idea was to pick one day in the year for their coffee morning, when the public could host an event to raise funds. They backed this

up with all sorts of marketing resources for hosts, including posters, invitations, bunting balloons and tablecloths, all of which carry the charity’s branding. More than £10m was raised last year, adding to the total of £290m since its launch. Marks & Spencer are headline sponsors, with Betty Crocker and Nescafe joining the party, which makes sense, since they all sell items associated with coffee mornings. M&S took this a stage further, hosting staff coffee mornings, to raise more money for Macmillan. Such a simple idea, beautifully executed.

THE BAD Sending a team to the Olympics is an expensive business and the British organising committee need all the money they can lay their hands on. It’s no surprise that a major sportswear brand, like Adidas, would seize a sponsorship opportunity. You can also see why Yoplait might want their yoghurt to be associated

with health and fitness. Fair enough, but I’m struggling to see the connection between an online estate agent and Olympic athletes and it seems I’m not alone. Purplebricks is an official partner of Team GB and, in spite of an extensive advertising campaign to raise awareness, a quick look at their Facebook page reveals next to no engagement from the public on this subject. It’s great that Purplebricks sponsored Team GB; their mistake was to think that it would resonate with anybody. It doesn’t, and for that reason, in marketing terms, it was a bad move.

THE UGLY During the height of the pandemic last year, Airbnb emailed previous users of its website, inviting them to send a “kindness card” to hosts, who were unable to welcome guests, due to lockdown and travel restrictions. So far, so good. Unfortunately, included in the email was “the option to add a financial contribution”. Why, some people asked, would Airbnb ask them to send money to someone they don’t really know and who possibly owns multiple properties, when they can’t afford to own one property? Which is a very good question, and one that should have been considered before sending the email, because it generated a lot of negative headlines. When you’re planning a marketing campaign, remember these three golden rules. 1. Base it on something that has worked before, and try to put a twist on it 2. Keep it relevant to your brand/business 3. Consider how it will appear from the customer’s perspective

NEXT MONTH Dan Sager turns his attention to successfully using social media for your business

First impressions matter. So do the thousands after! PROGRAMMATIC & DISPLAY ADVERTISING / SOCIAL MARKETING

CREATIVE & DESIGN / CONTENT MANAGEMENT / ADVICE & MORE

Get in touch, call: 01157 860 680 digital@digitally-charged.com

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Business Essentials

CATALYST

A Constellation Software Company

0116 230 1500 | sales@catalyst-uk.com | www.catalyst-uk.com

The Business The latest news and views in the world of business

Debunking, employment law myths In this second part of his investigation into the myths surrounding employment laws, Adam Bernstein examines written contracts of employment, payment for working on public holidays, providing factual references and dismissal of an employee who is pregnant or on maternity leave

W

e saw last month, employment myths are common. So much so, that I spoke to two employment lawyers for their views on the scenarios most likely to cross their desks. In the second part of this story, I sought the opinion of Chloe Themistocleous, senior associate at Eversheds Sutherland, to see where she thinks employers go wrong. And in her opinion, the thorny matter of employment contracts and in particular, the view that if there is no written contract between the employer and employee, there is no contract at all, is top of her most troublesome myths. As she says, “This myth may have sprung out of the misconception that the only contracts that are valid are written contracts.” In fact, she adds, “The contractual relationship can be based on

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what the employer and employee have said to each other and their subsequent course of conduct.” Worryingly for employers, where they have failed to provide clear

Not having a contract can not only lead to a dispute about the terms, but also a claim for up to four weeks’ pay for failure to provide written terms terms when they were able and obliged by law to do so, employment tribunals often find in favour of the employee. And so, in Themistocleous’ opinion, “Employers should be careful to provide a written contract, signed by both the employee and a representative of the employer, when each new employee starts work.” Not having a contract can not only lead to a dispute about the terms, but also a claim for up

to four weeks’ pay for failure to provide written terms. Next comes the understanding that employees have a right to have the day off on a public holiday and, if they do work, they must be paid more for it. This misconception, in Themistocleous’ mind, comes from the term “public holiday”. Experience has taught her that employers assume that, as these days are generally considered to

be days off, employees have the right to them. The truth, she says, is that “there is actually no statutory right to time off, paid or otherwise, on any public holiday. Employees are entitled to the basic minimum holiday entitlement of 5.6 weeks each year, but how and when this is taken is up to the employer and employee.” That said, an employee’s contract may specify that that they are entitled to take public holidays off or to extra pay for working those days. And if the employer breaches the contract with regards to public holidays, Themistocleous warns that an employee could bring a claim against them. There is only one solution in her mind: “Ensure that the employer’s

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position on public holidays is consistent between employees and, where possible, see that the position is set out in the employment contract.” The third myth that Themistocleous tackles is the view that an employer is not allowed to give an employee a bad reference. While it’s possible that employers believe this myth to be true because it can seem easier and less risky than giving a bad reference, there is nothing in law that states that an employer must give a reference for an employee. However, as Themistocleous advises, “Where the employer does give a reference, it should not be untrue or inaccurate. That said, there is no law preventing an employer from giving a negative, but factually faithful, reference in appropriate circumstances.” But employers must tread carefully she says: “If an employer gives a misleadingly positive reference, the recipient of the reference can bring a claim against the employer for negligent misstatement. Alternatively, “If an employer gives a misleadingly negative reference, the ex-employee may bring a claim for defamation.” To reduce risks, some employers have a policy of only confirming the employee’s dates of employment and position with the company, which sidesteps the issue altogether. But this can also have a negative impact on those employees who deserve a glowing reference.

The last myth that concerns Themistocleous is the belief that employees who are pregnant or on maternity leave cannot be dismissed.

dismissal. However, she says that “employers must be careful not to dismiss employees because of their pregnancy, pregnancy-related illness or

There is no law preventing an employer from giving a negative, but factually faithful, reference in appropriate circumstances The root of this particular myth may lie in the stance that some employers take as they are conscious of not discriminating against pregnant employees or employees on maternity leave. Critically for Themistocleous, no employee is immune from

maternity leave. Such dismissals and redundancies are likely to be automatically unfair and discriminatory, which may lead to high compensation for loss of earnings and injury to feelings.” The only path open to employers is to follow their

disciplinary process for these employees in the same way as for any other employee, but with consideration as to whether and to what extent the pregnancy has impacted their conduct or performance.

IN SUMMARY The very fact that employment lawyers invariably have long, and storied, careers indicates one thing – that employers and employees often fall foul of some often complex rules and procedures. While workplace disputes will never be eradicated, a proper understanding of the law, will be of greater help than an understanding of myths. 

In tune with the industry, leading All-in-one Business Management Soſtware through innovation and expertise for Motorcycle Dealers Complete Business Solution. Easy to Use 0116 230 1500 | sales@catalyst-uk.com | www.catalyst-uk.com www.britishdealernews.co.uk

CATALYST

A Constellation Software Company

SEPTEMBER 2021 41

Business Essentials

s Essentials

with Adam Bernstein www.abfeatures.com


Product news

Products The latest products for your showroom

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£82.50

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Zero FXE THE ZERO FXE IS A BRAND NEW MODEL from the California-based electric motorcycle brand. Designed in collaboration with HUGE Design, the 135kg FXE is a lightweight (especially for a battery-powered bike) street/supermoto style machine with an air-cooled brushless motor producing 46hp and 106Nm of torque making it eligible for A2 licence holders. The battery pack

is a 7.2kWh lithium-ion unit providing a range of up to 100 miles in urban conditions. Charging is done through a normal 13A three-pin plug, making it simple to refuel at home, work, or pretty much anywhere. Components are high spec – Showa suspension, J.Juan brakes, Bosch ABS and Pirelli Diablo Rosso II rubber, and there are LED lights front and rear. Instrumentation is

a 5in full colour TFT display with a customisable settings, and a smartphone app allows the customisation of performance settings and storage modes. The Zero FXE retails at £10,800 including the government’s plug-in grant. Zero Motorcycles; 01670 786078; dale.robinson@zeromotorcycles.com

Punk Powder 4 SHOUTING ITS ECO CREDENTIALS LOUD AND PROUD comes Muc-Off’s Punk Powder, a plastic-free environmentallyfriendly bike cleaner. Suitable for on or off-road motorcycles as well as bicycles and pedelecs, Punk Powder uses a biodegradable formula made of 75% plant-based ingredients which comes as two 30g sachets that can each be mixed with water to make a litre of cleaner. Muc-Off says this method uses 92% less packaging than a regular 2-litre bottle of cleaner, plus the obvious savings on transportation CO2 impact. Punk Powder is priced at £14.99 for a (FSC-approved, recyclable cardboard) box containing two sachets. Muc-Off; 01202 307799; sales@muc-off.com

RST Adventure-X Honda hugger 5 PYRAMID PLASTICS HAS BEEN BUSY DESIGNING more new parts for the most popular motorcycles, and it’s latest project is a new fibreglass hugger for the Honda CB500X. Fitting 2019-on models, the hugger is available in matt black and has been designed to offer greater protection to the rear wheel, rear shock and linkage areas. Pyramid says the extra length will also stop splashes hitting the riders’ legs quite so often, too. SRP is £136. Pyramid Plastics; 01427 677990; sales@pyramid-plastics.co.uk

2022 WALL PLANNER 42

SEPTEMBER 2021

THE NEW RST ADVENTURE-X BOOT IS DESIGNED FOR tacking the rugged expanses of everything from the M5 to the Serengeti. To suit the requirements of most British users, it has a SinAqua Pro waterproof membrane with a walking boot style sole for added grip in the mud. A large twin buckle closure system makes them easy to put on and take off, while hook and loop fasteners allow the boot to fit around a range of calf sizes. Only available in black, the RST Adventure-X has an SRP of £129.99. MotoDirect; 01773 864420; sales@moto-direct.com

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from £75 per month withno contract andno hidden charges

Dealers are now experiencing more than double the numbers of enquiries ByCity Belfast jacket 5 THE NEW BYCITY BELFAST IS A WAXED COTTON JACKET WHICH HAS A design aimed at the urban user rather than the woodsman. It has a vented inner lining, plus a detachable sleeved thermal lining, making it usable throughout the year. The water resistant waxed cotton is supported by a Hipora waterproof membrane, with with lots of vents for warmer days. There are Flexishock CE level 2 protectors fitted into pockets at shoulder and elbows so they can be removed for off-bike use, plus a rear pocket for an optional back protector. The Belfast come in green in sizes S-4XL for an SRP of £249.99. Dot4Distribution; 0203 514 2413; info@dot4distribution.co.uk

‘All-new’ and improved Bikes for Sale section! New page templates and links from all reviews • MCN’s FREE automatic stock upload to Facebook marketplace and Friday Ad • Faster load speed / boosted Google rankings

Stretch covers A NEW RANGE OF STRETCH COVERS FOR INDOOR USE FROM BIKE IT IS designed to protect precious machinery from dust, dirt and scuffs. They have an elasticated hem and the stretch material used means they are suitable for a wide range of bikes of different shapes and configurations. They come in black in small, medium or large sizes suitable for up to 600cc, 750-1100cc and over-1200cc repectively. Retail prices range from £39.99 to £49.99. Bike It; 02380 658700; tradesales@bikeit.co.uk

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• New FREE to use upload software from Motors.co.uk • NO CHARGE for ‘feeds in’ and ‘feeds out’ • Promoted across Find out more 01733 979429 claire.spalding@bauermedia.co.uk

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Product news

B Bad Winners' Enfield kits 5 PARIS-BASED CUSTOM BIKE BUILDING HOUSE BAD WINNERS HAS RELEASED A SERIES OF kits for owners of Royal Enfield’s Interceptor and Continental 650 models to personalise their bikes. Based on a one-off bike commissioned by Royal Enfield, the new kits are a Front Kit, Seat Kit, Performance Kit and Suspension Kit. The Performance Kit offers a choice of three exhausts of various styles plus a new air filter and a Dynojet Power Commander tailored to suit. The Suspension Kit comprises a YSS spring upgrade for the front fork and a choice of new Bitubo or YSS shocks at the rear. The two styling kits are more adventurous: the Front Kit swaps out the handlebars, headlight, mirrors, speedometer and indicators for a mix of bespoke and branded items and adds in a adaptive electronics module that connects to the original loom. The Seat Kit is an even bigger change. A new handmade seat is 5cm shorter than the original and comes in a choice of real or imitation leather, and the new mudguard and numberplate mount are also made by the Parisian craftsmen. A replacement rear light with LED illumination finishes everything off. The Front Kit has an SRP of €1549, the Seat Kit is €936, the Performance Kit is €1130 and the Suspension Kit up to €958. Bad Winners; contact@badwinners.com

LS2 All Terrain gloves

Air-Rops 5 ROLL-OVER PROTECTION FOR ATVs CAN APPARENTLY be a contentious issue, but Air-Rops believes it has developed a solution with its CE-accredited extending system which allows the centre of gravity to remain lower. The fully-automatic AR Quad system uses airbagsourced inflators to rapidly extend the protective bar in the event of a roll-over, using an ECU to detect stability issues. Prior to setting-off the roll-over bar, the system will warn the rider with a combination of visual and acoustic signals that they are getting close to the limits of the vehicle’s stability. The system can be fitted to most ATVs with independent suspension and can be re-set and reused multiple times. Tony Hawkins & Associates; 01844 279863

#

Crosstourer screen 5 SKIDMARX HAS DEVELOPED A NEW TALLER AND WIDER REPLACEMENT screen for the Honda VFR1200X Crosstourer. The new screen is approximately 33% bigger than standard, measuring 62cm tall by 38cm wide, and is made from 4mm cast acrylic to reduce flex at speed. It fits using the existing mounting points and the OE fasteners, so no drilling is required. It fits all Crosstourer models from 2016-2021 and is available in clear and light or dark tints at an SRP of £79.95. Skidmarx UK; 01305 780808; sales@skidmarx.co.uk

2022 WALL PLANNER 44

SEPTEMBER 2021

H

A LIGHTWEIGHT SHORT-CUFF GLOVE FOR ON AND LIGHT OFFroad use, the All Terrain is made from a combination of perforated goat skin, double layered at the palm and other key areas, along with neoprene and Lycra for flexibility and dexterity as well as breathability. Stretch panels are sewn in at the finger joints to maximise movement and feel, and CE level 1 TPU protectors are fitted over the knuckles along with padded sections at the base of the hand and over the scaphoid area. A silicone print on the palm increases grip on the bars and micro adjustable hook and loop closure ensures a snug and secure fit. The tips of the index fingers are touchscreen compatible.  They come in men's sizes S-2XL and ladies' sizes XS-L in four colourways: black, black/blue, grey/red and black/hi-vis yellow, for an SRP of £40.99. LS2 Helmets UK; 01670 856342; ukservice2@ls2helmets.com

Oxford Utility Bright Top A LITTLE MORE HIGH-END THAN THE usual lightweight fluro vests worn by road workers across the country, the Oxford Utility Bright Top is a stretch fit to reduce flapping at speed and is sized to fit over a motorcycle jacket (i.e. Size large jacket need a size large vest to go over it). Available in hi-viz yellow, the Utility Bright has contrasting reflective panels on the chest and across the back, for all-round visibility at night. There are two box pockets on the front, a rear box pocket, and a clear document pocket on the chest. Available in sizes S-5XL for an SRP of £49.99. Oxford Products; 01993 862300; info@oxprod.com

• • • • •

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GIVI


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#CORIUMGIVI The new CORIUM soft bags made in two-tone vegan leather give a classic, retro or café racer look. The line includes: backpack that can be converted into a saddle bag, side bags, tank bag and leg bag. Five models made of resistant technical material to go with you safely for a long time. Specific and easy-to-assemble accessories, such as the passenger cushion, complete the customisation, ensuring a comfortable and trouble-free trip.

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Product news

SHORT CUTS

BULLIT HERO GULF

BULLIT HAS A NEW LIMITED EDITION COLOUR scheme gracing the flanks of its Hero 125 scrambler for 2021. Thanks to an ongoing agreement with Gulf Oil, 250 of the matt black/ orange/light blue bikes will be produced, all fitted with a new LED headlamp and CST dualpurpose tyres. SRP is £3199. Bullit; 01623 708607 henry@hdmtrading.co.uk

DUNLOP GT503

Rizoma for Vespa FURTHER ADDITIONS HAVE BEEN MADE TO Rizoma’s collection of styling accessories for the Vespa GTS300. We looked at the first elements in the range back in our March 2020 issue, but now there are four new bits to smarten up the classic Italian shape. The new height adjustable headlight fairing is made from billet aluminium anodised into a choice of four colours – silver, black, Thunder grey or Sandstone – with laser-etched graphics front and rear. SRP is €449. New passenger footpegs add a touch of luxury for the

DUNLOP HAS DEVELOPED A NEW GT503 tyre for OE fitment to Harley-Davidson’s new Sportster S model. The GT503 is a radial tyre with jointless belt technology and a new compound developed for maximum dry grip. The tyre comes with Harley branding on the sidewall, in sizes 160/70R17 front and 180/70R16 rear. Dunlop; 0121 378 7000

Xeramic cleaners

Touratech for Super Adventure 5 SAMCO

A NEW PAIR OF BESPOKE TUBES TO REPLACE THE OE oil cooler hoses on 2021 Aprilia RSV4 models. As usual, the silicon hoses provide smooth internal flow as well as a splash of colour. Available in red, blue or black from stock or in a huge range of colours to order. SRP is £39.72. Racebikebitz; 01763 249807

DUCATI

SO THAT FANS CAN SHOW THEIR BRAND allegiance while on holiday or staycation, Ducati has launched a beachwear collection. Comprising swimshorts and bikini, flip-flops, a towelling robe, and two sizes of towels, the range is all presented in Ducati Corse colours replete with logos Ducati; www.ducati.com

TOURATECH HAS DEVELOPED A RANGE OF accessories to enhance the latest iteration of the KTM 1290 Super Adventure. To protect the machine itself from damage there are a crash bar extension, which adds fairing protection to the OE crash bar, and a revised version of Touratech's Expedition aluminium plate engine guard to look after the sump. Further safeguarding is offered by a headlight protector, an ABS sensor shield and a rear brake fluid reservoir protector. To shield the rider from trees, bushes and wing mirrors there are “unbreakable” plastic hand guards. Improved comfort comes in the form of a custom one-piece seat, which is available in three thicknesses, along with handlebar risers and wider footpegs. To increase the carrying capacity of the bike, the Zega Evo X aluminium pannier system is now available in a version to suit the 2021 Super Adventure, plus there are various handlebar, tank and tail rack bags available in the range to stow smaller items. Touratech; +49 7728 9279-0; info@touratech.de

2022 WALL PLANNER 46

SEPTEMBER 2021

pillion. Machined from billet aluminium, the pegs have a contrast etched upper surface for extra grip. Available in anodised black finish for an SRP of €329 per pair. The final pair of items are a €79 anodised aluminium bag hook – essential for securing that take-away curry – in a choice of four colours, and an €80 kickstand foot extension in black, silver or sandstone to stop the scooter sinking into soft ground when parked. Performance Parts; 01327 706139; enquiries@performanceparts-ltd.com

XERAMIC HAS GOT A NEW RANGE OF cleaning products which score highly for effectiveness but low on the creative naming front. Doing exactly what it say on the tin is Xeramic Brake Cleaner, a biodegradable formula which keeps plastic and metal brake parts clean without damaging or corroding them. The similarly literally-named Carburettor Cleaner dissolves gums, carbon and varnish deposits in carbs and inlet manifolds, and then there is Contact Cleaner for degreasing electrical items and mechanical parts such as spark plugs and contact breakers. Last but not least is Total Cleaner, which basically is suitable for nearly everything left that hasn’t been cleaned by the other three products. It’s suitable for alloy, chrome, synthetic material, paint, plastic and rubber and leaves a nice shine when you’re finished. All come in 500ml aerosol cans except Total Cleaner, which comes in 750ml, 5-litre and 10-litre bottles. MotoMondo; 01429 650555; andrew.davidson@motomondo.com

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Product news

MV e-bikes 5 HIGH-END ITALIAN BRAND MV AGUSTA IS THROWING ITS HAT INTO the ring with a new range of pedelecs. The range is aimed at “sophisticated” (ie well-off) urban riders and targets commuters rather than racers. The first pedelecs are named AMO and come in two versions – the RR and RC. They differ only in colour scheme, with the RR in black/yellow or black/red and the RR in red/white/black Reparto Corse livery. The shared drivetrain consists of a 250W Mahle motor with a 250Wh battery giving performance of up to 25km/h and range of up to 75km going through a belt drive (no mucky chain to stain those crisp chinos). Branded components such as Magura disc brakes and Pirelli rubber are used throughout, resulting in the whole machine weighing in at a competitive 15.5kg. Prices haven’t been released at the time of writing, but don’t expect them to be cheap. MV Agusta; 07774 437937; david.wilson@mvagusta.com

Malossi 210 and 221 kits MALOSSI HAS UPDATED ITS POPULAR 210 AND 221 CYLINDER KITS with a much-requested modification – a steel bolt-on exhaust stub. The new arrangement is similar to that used on the Malossi 178/187cc kits for the PCX125/150 where the steel stub seals to the cylinder with an O-ring, and is held in place with a steel flange that is held on with four bolts. The flange also has extra holes for spring mounting. Two kits are already available – the Malossi 210 Sport mark 2 and the Malossi 221 MHR mark 2 – with the Malossi 210 MHR to follow in the near future. VE (UK); 0115 946 2991; www.ve-uk.com

Weise Cabot 4 THE DESIGNERS AT WEISE HAVE been poring the history books to christen their latest jacket. The Cabot is named after 15th century Italian explorer John Cabot (also known as Giovanni Caboto), who travelled to coastal North America in 1497 at the behest of English King Henry VII. Anyway, enough of the history, what about the jacket? Well, it’s a traditional style leather jacket made from 1.2-1.4mm cowhide with a waxed finish to add suppleness. It’s got a textile inner liner, plus a removable full-coverage 120g thermal quilted liner for colder days. Protection is provided by CE-approved armour fitted at shoulders and elbows, and a back protector is included. It comes in black in sizes 40-50in chest for an SRP of £339.99. The Key Collection; 01179 719200; sales@thekeycollection.co.uk

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SEPTEMBER 2021 47


Product news

PRODUCT NEWS CARDO SYSTEMS

COMMS SYSTEM MANUFACTURER CARDO SYSTEMS HAS SIGNED ANOTHER five-year deal with audio company Harman. The new deal means that Cardo will be able to create more products with integrated JBL technology. Shachar Harari, VP business development at Cardo Systems said: “Our market research showed that audio quality is key in ensuring our products remain unmatched in rider communication and entertainment. The broadening of our collaboration and extended agreement with HARMAN Embedded Audio reflects our commitment in providing the highest quality products to our customers, allowing us to bring a new standard of sound for the best riding experience possible.” Pama & Co; 0161 494 4200; cardo@pama.co.uk

ENERGICA

ELECTRIC SPORTSBIKE MANUFACTURER ENERGICA HAS DEVELOPED a new motor to power its latest models. Dubbed the EMCE motor thanks to it being co-engineered with Italian engineering company Mavel, it uses new rotor and stator geometry to minimise energy loss as well as revised cooling to allow the motor to give maximum performance at high speeds. The made in Italy EMCE produces 126kW of power (more than its predecessor) despite being 10kg lighter, which helps it to improve range by up to 10%. Energica; info@energicamotor.com

Merlin Cambrian PERFORATED COWHIDE IS THE MATERIAL of choice for the Cambrian, a classic-look leather jacket for summer riding. Styling details include quilted stitching on the shoulders and forearms and branded snap studs on the collar, wrists and hem. In case the perforations on the front, rear and arms don’t provide enough ventilation there are zip-able vents on both the chest and back. It’s CE AA rated and has D3O LP1 armour at the shoulders and elbows as well as a pocket for an optional D3O Viper back protector. The Cambrian comes in sizes 38-50 for an SRP of £279.99. Merlin; 01543 270299; info@merlinbikegear.com

TRK CLUTCH KITS

WHOLESALER WMD HAS TAKEN ON THE DISTRIBUTION OF TRK CLUTCH KITS and components. TRK claims its kits cover more than 20,000 model applications from commuters to hyper sports models. Complete kits are available, or parts can be bought separately as friction plates, steel plates and replacement spring kits. WMD; 01273 595746; info@wmd-online.com

FULBAT BATTERIES

A NEW RANGE OF GEL, LITHIUM, MAINTENANCE FREE AND DRY batteries is available from Bickers. The Fulbat range covers a wide range of motorcycle and ATV fitments, with many models covering multiple applications. Fulbat is new to the UK aftermarket, but has been OE fitment on brands such as Aprilia, Peugeot, Yamaha and Piaggio for many years. Bickers; 01394 604040; sales@bickers-online.co.uk

MTX discs BIKE IT HAS TAKEN ON THE DISTRIBUTION OF THE MTX brand of replacement brake discs. The range includes more than 400 variations to suit a huge range of road, off-road and ATV machinery, and includes both solid and floating types. The discs are made using heat-treated Japanese SUS420 stainless steel and any lightening or drill patterns are matched to the OE equipment. Prices vary by application. Bike It; 02380 658700; tradesales@bikeit.co.uk

Mivv exhaust 4

WP suspension for Kawasaki 5 WP SUSPENSION HAS DEVELOPED A NEW XACT PRO 7548 fork and XACT Pro 8950 rear shock to suit the Kawasaki KX250-F motocrosser. The XACT Pro 7548 fork features cone valve and closed cartridge technologies and a variety of adjustment options to increase comfort without compromising feedback. It has an SRP of £2756.66. The new 8950 shock uses WP’s Supertrax technology and TXN adjustable rebound damping to improve traction and control and has an SRP of £1793.71. WP Suspension; support@wp-suspension.com

MIVV HAS A NEW CARBON EXHAUST for Ducati’s bonkers Hypermotard 950 models. A fully homologated solution, the MK3 features a pair of gloss finish carbon end cans which are a direct replacement for the OE cans and shave 2kg off the weight of the bike. The new mufflers provide the Hypermotard with an extra 1.8hp at 9000rpm, but gains in power are seen throughout the rev range. It’s a similar situation when it comes to torque – an extra 1.5Nm at 7400rpm, with increases especially noticable throughout the mid-range. Moto GB Distribution; 01706 212102; leovincegb@gmail.com

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Product news Givi sees the light 5 A SIMPLE BUT USEFUL IDEA FOR owners of Givi’s aluminium top boxes. The Italian firm has developed an interior light to make it easier to find essential kit in the dark. The E198 Courtesy Light is powered by a rechargeable battery and operates via a gyroscopic switch, meaning it illuminates or goes off as the lid is opened or closed. The wire-free installation also means it can be unclipped and used as a torch. SRP is £18.50. Givi UK; 01327 706220; info@givi.co.uk

R18 Concept WATSONIAN SQUIRE HAS PRODUCED A CONCEPT SIDECAR TO FIT BMW’S GARGANTUAN R18 CRUISER. THE concept sidecar has an all-new body shell designed to compliment the bike’s classic looks, with model-specific details such as a cut out to the shell to accommodate the cylinder head, and the use of an R18 front wheel to balance the outfit. Lights from the R18 adorn the front and rear of the unit, and the seat is upholstered to match the bike’s saddle, complete with BMW badge detail. Hand-painted pinstripes on the nose echo the classic “kidney” grille of BMW’s automotive division, while more pinstripes on the back match the bike’s rear mudguard. As this is, currently, only a concept there are no pricing details as yet. Watsonian Squire; 01386 700907; sidecars@watsonian-squire.com

Tracer fenders 4

RST S-1 jacket A TEXTILE SPORTS JACKET, THE S-1 is made from MaxTex fabric with fixed mesh and SinAqua waterproof linings. There’s a removable thermal lining for cooler days and multiple intake and exhaust vents for warmer rides. Stretch panels are provided on the back of the elbows and arms, along with cuff, sleeve and waist adjusters to tailor the fit and reduce flapping. CE Level 1 protectors are fitted at the shoulders and elbows, and a pocket for an optional back protector helps the S-1 to achieve an AA rating. Available in black, black/white, black/grey/red, black/grey/neon green, black/grey/neon orange, black/red/white or black/white/ blue for an SRP of £129.99. MotoDirect; 01773 864420; sales@moto-direct.com

PYRAMID PLASTICS HAS GIVEN Yamaha's 2021 Tracer 9 some improved protection in the form of an Extenda Fenda and hugger extension. The matt black extension pieces stick or rivet onto the OE guards and give the radiator, exhaust headers and rear shock much greater protection from the elements. Manufactured from 2.5mm ABS plastic, the Extenda Fenda is £19.50 and the hugger is £29.99 SRP. Pyramid Plastics; 01427 677990; sales@pyramid-plastics.co.uk

Puig POS 3 ACCESSORY BRAND PUIG has a new merchandising unit designed to best display its range of handlebars, mirrors, levers, grips, tail tidy and indicators. There is space for other Puig products, such as screens, and a catalogue holder is included. The stand is free with an initial order. Pure Moto; 0333 006 9540; hello@puremoto.co.uk

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Weise Vertex VERSATILITY IS THE NAME OF THE GAME FOR Weise’s new Vertex. A sports-style jacket, it can be configured to suit almost anything our famously unpredictable weather can throw at it. Rain? A removable waterproof liner takes care of that. Cold? A thermal liner can be fitted to keep the heat in. Hot? A pair of zipped panels on the chest reveal mesh vents and there are further zipped vents on the sleeves. CE AA-rated armour is fitted at the elbows and shoulders, plus a back protector is included. Practical touches include waterproof external pockets, 3M reflective panels and a short zip to connect to riding jeans. It comes in black/stone/red or all-black colour options in sizes S-3XL for an SRP of £219.99. The Key Collection; 01179 719200; sales@thekeycollection.co.uk

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On the Money

On the Money Market analysis with financial editor Roger Willis

T

he government’s Decarbonising Transport plan, which hit desktops with a menacing thud in July, elicited various degrees of grovelling from our firmament. Most was related to formal DfT recognition of the strategic role motorcycles and scooters (sorry, “powered light vehicles” in Newspeak) should play in overall transport planning. How long that commitment will last is anybody’s guess. Generally, though, response was subdued to what many regarded as a fait accompli. For those who weren’t paying attention, our commercial future now pivots around a ban on the sale of new powered twowheelers that fail to comply with zero-carbon emissions at the tailpipe from 2035 onwards. A forthcoming consultation process may move that date closer or further away. Hopefully the latter. The Motor Cycle Industry Association was particularly effusive in welcoming this initiative, and even tried to claim some credit for its reach. “Only a fool would think that the motorcycling sector could be treated separately from everything else going on in the world,” opined MCIA chief executive Tony Campbell, a sneer that might come home to haunt him as events unfold. The Motorcycle Action Group, a leading riders’ rights organisation,

Sure, within that, batterywas more circumspect, insisting dependent electrified products that it remained opposed have gained ground at a much to compulsion as a solution faster rate, because recharging to reducing carbon, while range isn’t an issue. But we’re still highlighting concerns that a only talking about 2909 machines, technological zero-emissions barely 10% of the 11kW or up-toroadmap for motorcycles has yet 125cc total. to be fully developed. Focusing purely on the However, MCIA supremo mobility aspect is, of course, a Campbell, who is paid to grievous error anyway. The core campaign on behalf of his targets of both industry and members’ pressing business trade are monied enthusiasts interests, seems deluded that for whom motorcycling is a such a thing is already in place primary leisure pursuit, not and cast caution a ride-to-work to the winds. “It’s convenience. now up to the In context, manufacturers to absence of really get back to larger 126cc-plus innovating again,” machines from he said dismissively the electrification to the companies agenda is telling. expected to pay Presently, a his salary, after minimalist selection noting: “The of overweight, Decarbon short-term Transport ising overpriced and opportunity is in A Better, under-performing small capacity up Greener Brita in steeds are making to 11kW.” almost no impression While he’s right in a crude whatsoever on consumer sense, judicious observers are also aware it’s the only functional zero- aspirations. Major manufacturers are clearly hedging bets, acutely emissions opportunity currently conscious their attempts to define available, and hardly promises the aforementioned technological wealth in abundance. Latent roadmap have delivered demand has been progressing this substandard results so far. short-haul urban mobility sector And it’s not as if they haven’t exponentially – growth of 25.2% been searching for answers to 29,982 units in seven months assiduously. Way back in 2010, of 2021 to date, representing I broached the subject in an 42.5% of the overall PTW market.

interview with then BMW Motorrad supremo Hendrik von Kuenheim at that year’s Köln Intermot trade fair. He cheerfully accepted electric motive power had a future in localised urban mobility. But he was adamant high-performance electric motorcycles were an absolute fantasy without uninterrupted range to compete against premium petrol-engined bikes. BMW had long-since created the global adventure-touring market and already reinforced hugely lucrative hegemony in the segment by the time his successor Stephan Schaller took over the reins in 2012, serving in the top job until 2018. About halfway through his tenure, Schaller was asked about the likely debut of an electric GS model. He brushed off the question with a shrug and curt riposte: “There are no charging facilities in the desert.” Latest R1250GS incarnations retain worldwide segment ownership – and domination of UK 126cc-plus sales outright. It’s unimaginable that BMW Motorrad is going to slaughter this monumental cash cow with a tree-kissing whimper. One clue is the recent unveiling of a pre-production iX5 Hydrogen demonstrator fleet by BMW’s car division. The iX5’s USP is a “high performance” fuel cell generating electricity to obviate battery dependence. Could the

International Share Prices USA – VOLATILITY REIGNS As an icon of chaos pervading the global economy in the third week of August, nothing could beat the sight of the Suezblocking container ship Ever Given finally returning eastwards through the Canal . But instead of being loaded with more than 18,000 of the empty steel containers cluttering European quaysides, which are in desperately short supply throughout the Far East, the vessel’s cargo decks lay bare. Economic jitters reflected such chaos. US retail sales fell in July, and consumer confidence surveys indicated even weaker sentiment in early August. Market indices were volatile – the S&P 500 and Dow Jones Industrial Average finished respectively 0.6% and 1.1% lower. S&P’s MidCap 400 incurred a 2% loss. Biker stocks fared consistently worse. Harley-Davidson’s share price amply illustrated

54

SEPTEMBER 2021

such volatility. Monday’s 0.6% gain to $41.14 was swiftly wiped out by reversals of 1.9% on Tuesday and 0.2% on Wednesday. Then it sank more severely by 2.6% on Thursday, down to $39.26. Joining Friday’s token flip contributed a modest 0.7% recovery.

EUROPE – MATCHING THE MOOD Ragged nerves about Covid resurgence swept across the eurozone, engendering the steepest weekly fall for European stocks in five months. Frankfurt’s Xetra Dax stock gauge closed 1.1% in arrears, with the two big German automotives with motorcycling sidelines taking a much more brutal kicking. Inexplicably, KTM parent Pierer dodged this bullet. Further south, growing fear ensured that Italy’s

previously upbeat stance crumbled. The MIB index in Milan declined, losing 2.8%. Piaggio was cruelly deprived of recent post-results gains.

JAPAN – VIRUS HITS CHIPS Toyota announced that it was slashing output by 40% during September. The reason was Covid infection surges in Vietnam and Malaysia, shuttering semiconductor and other component plants that supply its global network. These shortages are bound to hit other Japanese car and motorcycle producers. In response, investors ran for cover. Tokyo’s Nikkei 225 index plunged by 3.4% and Japan’s indigenous bike brands fell by much greater degrees.

INDIA – CHIP SHORTAGES HIT The worsening semiconductor

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brand also be investigating carbon-free hydrogen fuelling for internal combustion engines in motorcycles? Volkswagen has been widely reported as pursuing research into potential carbon-free synthetic fuels capable of a satisfactory burn too, eagerly monitored by its Ducati motorcycle subsidiary. So while we won’t exactly witness a petrolhead renaissance fighting off the orthodox climate-change catechism, howling induction roar and thunderous tailpipes may avoid complete consignment to the dustbin of history. Make no bones about it, if surrendering like the MCIA goes unchallenged by opposition to electrified orthodoxy, the large-

capacity new motorcycle market accounting for about 60% of UK dealer volume and probably three quarters of trade profits is doomed to be dead as a doornail in less than 15 years. And you don’t

their pants for governmental decarbonisation. We should thank MAG for stepping up to the plate instead. MAG released the results of an extensive “snapshot” motorcycle

60% of UK dealer volume and probably three quarters of trade profits is doomed to be dead as a doornail in less than 15 years need to be a clairvoyant to see that coming. Industry representatives on British shores haven’t even bothered testing consumer attitudes to market emasculation before rolling over and dropping

A snapshot of share performance across key manufacturers and markets famine spread panic like a disease across Asia. And India didn’t escape. Mumbai’s BSE Sensex 30 index flipped from a fortnight of positivity to a 0.2% loss. Given every steed made by indigenous mass-market leaders Hero, Bajaj and TVS features chip-dependent EFI, it was unsurprising that their share prices promptly slumped.

CHINA – THRICE BITTEN Reluctantly released government statistics revealed that China’s economy is cooling markedly. Closure of yet another major container port due to Covid didn’t exactly brighten the mood. And rising regulatory pressures on a widening raft of Chinese companies weighed heavily on investor sentiment. Shanghai’s SSE Composite index retreated by 2.5% and the CSI 300 finished 3.6% down.

www.britishdealernews.co.uk

rider survey in May. This acquired extra credence in statistical terms, given the majority of nearly 5000

Price

Week Month

USA (dollar) Harley-Davidson 39.55 Polaris Industries 124.58 Textron 70.96

-3.3% -2.6% -5.9% -7.2% -3.9% +4.3%

Europe (euro) BMW 76.98 Volkswagen 279.80 Pierer Mobility 75.80 Piaggio Group 3.17 Energica Motor 3.08

-7.4% -10.0% -9.5% +0.2% +2.7% +5.0% -5.4% -2.5% -3.2% +3.4%

India (rupee) Hero MotoCorp 2697.50 Bajaj Auto 3751.50 TVS Motor 510.50 Eicher Motors 2601.65 Mahindra 785.65

-2.7% -4.9% -1.9% -2.4% -7.8% -12.3% +2.2% +2.0% +0.9% +2.8%

Share performance as of 20 August 2021

respondents were non-members rather than fervent MAG disciples. Some 55% of those surveyed were completely opposed to a ban on internal combustion engines. 56% said they would resist the ban for as long as possible. 36% wanted any ban delayed. And most poignantly, 31% would hang up their crash helmets altogether if it was imposed regardless. That outcome would equate to a third of dealers’ customer base disappearing overnight. Only fair, then, to leave the last word to MAG chairwoman Selina Lavender: “Riders are fearful of being forced off the bikes they cherish and see them potentially being demoted from a transport choice to a museum exhibit.” 

Price Japan (yen) Honda Yamaha Suzuki Kawasaki

3221 2649 4443 2276

Week Month -9.9% -5.8% -7.5% -1.3% -9.1% -2.1% -7% +2.9%

China (yuan) Qianjiang 13.95 Zongshen 8.00 Sundiro 1.98 CETC Energy 13.08 Lifan 6.10 Loncin 3.50 Linhai 7.08 Guangzhou Auto 15.51 CFMoto 121.17 Xinri E-Vehicle 17.13

-5.2% N/A -0.5% -2.9% -3.2% -1.7% -2.5% +2.1% +8.3% -16.5%

China (HK dollar) Jianshe 4.99

+4.2% +8.2%

-9.2% +0.5% -1.0% +0.1% +19.8% -1.1% +4.4% +4.9% +2.7% -15.1%

SEPTEMBER 2021 55

On the Money

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New registrations

Registration data New scooter and motorcycle registrations for July 2021 2021 / 2020 Registrations by Style MOPEDS

Jul 2021

Year to Date Jul 2020

Change

Jul 2021

Jul 2020

July 2021 Registrations

Highest Registering Model by Style

% Change

Moped Naked

82

139

-41.0%

433

578

-25.1%

Lexmoto Cypher ZS

28

Moped Other

73

75

-2.7%

421

305

38.0%

Sur-Ron Light Bee

48

Yadea C-Like YD 1200

107

133

Moped Scooters

619

637

-2.8%

3129

2428

28.9%

TOTAL MOPEDS

774

851

-9.0%

3983

3311

20.3%

MOTORCYCLES Adventure

1988

2143

-7.2%

12546

9504

32.0%

Yamaha Tracer 9 GT

Competition

559

711

-21.4%

3382

3178

6.4%

KTM 300 EXC TPI

68

Custom

941

1099

-14.4%

4751

4196

13.2%

Royal Enfield Meteor 350

158

Modern Classic

1179

1319

-10.6%

6709

5527

21.4%

Royal Enfield Interceptor INT 650

148

Naked

2593

3373

-23.1%

15274

13007

17.4%

Triumph Trident

172

Road Sport

1066

1249

-14.7%

5348

5738

-6.8%

Lexmoto LXR125

171

Scooter

2983

2882

3.5%

16294

11997

35.8%

Yamaha NMAX 125

566

Touring

226

280

-19.3%

1581

1244

27.1%

BMW R 1250 RT

58

21

38

-44.7%

76

105

-27.6%

11556

13094

-11.7%

65961

54496

21.0%

Unspecified TOTAL MOTORCYCLES TRICYCLES Scooter

52

62

-16.1%

292

243

20.2%

BRP Can-Am Spyder RT Ltd

9

Other

55

63

-12.7%

306

226

35.4%

Yamaha Tricity 300

20

107

125

-14.4%

598

469

27.5%

12437

14070

-11.6%

70542

58276

21.0%

TOTAL TRICYCLES TOTAL REGISTRATIONS

2021 / 2020 Registrations by Capacity ENGINE BAND

Jul 2021

Year to Date

Jul 2020

% Change

Jul 2021

Jul 2020

Highest Registering Model by Style

% Change

July 2021 Registrations

0 - 50cc

1150

980

17.3%

5790

3733

55.1%

Yadea C-Like YD 1200

107

51 - 125cc

4524

5371

-15.8%

24192

20220

19.6%

Yamaha NMAX 125

566

126 - 650cc

2287

2721

-16.0%

13264

11671

13.6%

Royal Enfield Meteor 350

158

651 - 1000cc

2504

2518

-0.6%

14430

11853

21.7%

Triumph Trident

172

over 1000cc

1972

2480

-20.5%

12866

10799

19.1%

BMW R1250 GS Adventure

131

12437

14070

-11.6%

70542

58276

21.0%

TOTAL REGISTRATIONS

Alternative power registrations July 2021

BRANDS CHART Top Ten Manufacturers

Alternative power registrations data is also included in the overall market data shown in the tables above

July 2021

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

2021 / 2020 Registrations by Capacity

Honda..........................................2021 Yamaha ........................................1642 Triumph .........................................968 BMW .............................................701 Lexmoto .........................................664 Kawasaki ........................................651 KTM ..............................................647 Royal Enfield ..................................477 Ducati ............................................345 Piaggio ...........................................303

POWER BAND

Jul 2021

Under 1kW

Year to Date

Jul 2020

% Change

9

Jul 2021

Jul 2020

0.0%

45

% Change 0.0%

1-4kW

644

197

226.9%

2761

749

268.6%

8

175.0%

103

47

119.1%

0.0%

6

-22.2%

30

38

-21.1%

4-11kW

22

11-15kW

3

15-35kW

7

9

0.0%

Over 35kW

15

14

7.1%

72

47

53.2%

Unknown

34

42

-19.0%

336

233

44.2%

734

270

171.9%

3353

1114

201.0%

TOTAL REGISTRATIONS

2021 / 2020 Registrations by Style MOPEDS

Jul 2021

Adventure

0

0

0.0%

49

29

69.0%

Competition

Jul 2020

Change

MOTORCYCLES

Jul 2021

Jul 2020

Change

Other L-Cat

3

3

50.0%

Competition

8

9

-11.1%

Scooter

0

21

-100.0%

TOTAL

3

3

0.0%

Jul 2021

Jul 2020

1

2

-50.0%

Naked

13

253.8%

Road Sport

0

0

0.0%

263

98

168.4%

2

0

0.0%

361

142

154.2%

TOTAL

TRICYCLES

350.0%

46

Scooter

Change

2

EPAC

Unspecified

Jul 2020

9

Naked Other L-Cat

Jul 2021

Adventure

Scooter Unspecified TOTAL

54

42

28.6%

5

10

-50.0%

296

63

369.8%

1

1

0.0%

373

127

193.7%

TOTAL ALTERNATIVE POWER REGISTRATIONS

737

Includes 3 Diesel PTWs

272

Includes 3 Diesel PTWs

Change 171.0%

Registration statistics supplied by the MCIA; tel 02476 408000; www.mcia.co.uk 56

SEPTEMBER 2021

www.britishdealernews.co.uk


STATISTICAL CONFUSION CONTINUED TO reign in July, when an apparently sharp decline in registrations was patently nothing of the sort. BDN financial editor Roger Willis crunched the numbers. MCIA data indicated a headline 11.6% monthly fall to 12,437 bikes plated. Within that, motorcycles allegedly dropped by 16% to 8573 and mopeds were 9% down to 774, while scooters rose by 3.5% to 2983. But these were comparisons against the state of play in July last year, when dealerships had fully reopened after the initial pandemic lockdown for a second month of striving to meet previously supressed demand. Back then, resurgent registrations had recovered by a remarkable 41.9% to 14,070. As the MCIA has pointed out, this latest month’s tally was still 25.4% higher than in preCovid July 2019. However, a cautionary note must come from YTD figures on the same basis. For the seven months of 2021 to date, total registrations have now reached 70,542 – 21% above YTD 2020 but only a mere 1.7% up on YTD 2019. The position looks progressively less clever when similar YTD 2021 versus YTD 2019 rules of engagement are applied to the capacity classes. On the bright side, 0-50cc and 4kW electric equivalents increased by a stonking 55.6%. And the 51-125cc sector, boosted mightily by delivery fleet sales, was 18.3% up. All the rest is bad news. The 126-650cc firmament fell by 10.1%. 651-1000cc and over1000cc machines were respectively 10.2% and 10.6% down. As a whole, 126cc-plus products with bigger price tags sank by 10.3% to 40,560. That

Rolling Year Comparison

represents a shortfall of 4648 bikes. On a purely year-on-year gauge covering this July, the statistics do highlight where crucial stock shortages lurk, which brands are doing well, and those that clearly aren’t. For example, although Honda led the chart as usual, it had disappeared from highest-registered rankings and volume was 20.9% down.

The pace of recovery is likely to moderate or could even hit the buffers. Assessing to what extent would require a crystal ball Runner-up Yamaha, on the other hand, was on a roll. Volume actually stood 2.2% up and its ubiquitous NMax 125 scooter maintained PTW market leadership, accounting for slightly more than a third of the brand’s entire monthly registrations. Triumph did even better on headcount growth, adding 16.8%, obviously aided and abetted by the budgetpriced Trident 660’s ongoing success – topping Naked and 651-1000cc slots. Also in valuefor-money territory, Royal Enfield’s Meteor 350 and Interceptor 650

respectively took Custom and Modern Classic accolades, as well as first and second podium places in the 126-650cc band. A string of dunces followed. BMW dived by 26.9%. Lexmoto took a 42.9% hammering. Kawasaki plunged by 29.3% and KTM lost 19.3%. Suzuki vanished from the chart once again, after a singular 2021 guest appearance in June. Behind all of this, there is no doubt demand remains resilient. But the depth of real growth is debatable, considering the range of pressures on both consumers and the industry – financial and job-security worries, supply-chain glitches, logistics bottlenecks and inevitable fear about the next mutated Covid assault. Modelling from the second half of last year, the pace of recovery is likely to moderate or could even hit the buffers. Assessing to what extent would require a crystal ball. The Yamaha NMAX 125 was by far the best-selling PTW in July

NMDA COMMENT

P

Scooter Market Performance The percentage of the overall market made up of scooters

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“With some supply chain issues easing, owered Two Wheelers continued the Yamaha NMAX 125 was still out on their upward trajectory in July, top within the larger engine scooters with 12,437 registrations. category (51-125cc), achieving 566 Whilst the market was down 11.6% registrations. This figure is more than compared to July 2020, the figure still double the numbers for any other single represents a 25% growth over what model, from any category. would be considered a normal year” said “Honda was the overall brand leader Paddy O’Connell, head of the National in July with 2021 Motorcycle Dealers units registered, Association This increasingly followed by Yamaha (NMDA) which with 1642 units represents PTW important mode of and Triumph with dealers in the UK. transport is helping 968 units.” “Once again, O’Connell added, sales of Electric to raise the profile of “With motorcycles Powered Twoand scooters Wheeled Vehicles the PTW industry finally being (ePTWs) continued recognised by the government as a to perform well, with an increase of viable option for mobility, the main 171.9% (734 units) compared with issue for dealers to consider remains 2020’s figures, and adding to the total of the state of manufacturer supply. With 3353 registrations year-to-date so far in all major brands largely being in the 2021. This increasingly important mode of transport is helping to raise the profile same situation, managing customer expectations becomes vital”. of the PTW industry, as government announcements in the recent Decarbonisation Strategy specifically mention ePTWs as an intrinsic part of the sustainable ‘last mile’ mobility solution. NATIONAL MOTORCYCLE DEALERS ASSOCIATION

SEPTEMBER 2021 57

New registrations

JULY REGISTRATIONS: UP, DOWN OR SIDEWAYS?


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Used bike data

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Used bike data What’s hot and what’s not in the used-motorcycle world

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MASSIVE DEMAND FOR 125S

I

t feels like the motorcycle and scooter marketplace is in a strong position at the moment, with leads for July up 6% year-on-year and 80% up compared with July 2019. More than 18 million minutes were spent in total by bike buyers looking for their dream machine on Auto Trader. An on site survey filled out by more than 400 bike buyers at the end of July told us that 66% of respondents were looking to buy a new two-wheeler during the next three months, with 36% of them wanting to complete their purchase within the next two weeks! This strong demand has further pushed up the average price of used bikes listed on Auto Trader by 2%

Strong demand has further pushed up the average price of used bikes by 2% compared with 12 months ago

compared with 12 months ago, and 9% compared with July 2019. The median number of days to sell for all used bikes in July was 25 days, which is one day slower than the June figure. For the top 30 list, we focus on the fastest-selling used bikes during the period 1 June to 18 August. The table below clearly shows there’s still a massive demand for 125s – with eight of the top ten machines being CBT-friendly – and it is headed up for the first time by the Suzuki GSXR125. We are seeing fewer of the more powerful bikes this month. Best of the big bunch is a fourth place for Husqvarna’s madcap 701 supermoto. The only

sportsbike appearance is the middleweight Honda CBR650R, with the vast majority of the larger-capacity machines making the list being nakeds or cruisers – they certainly seem to be bucking that trend for commuter-friendly rides. The sole exception being the adaptable Yamaha TMax, which has a foot in both the practical and fun-riding camps. PAUL EDMONDSON Product lead, Auto Trader Bikes

The fastest selling bikes on Auto Trader Average days advertised before sale

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Suzuki GSXR125 ______________ 6 Honda Monkey _______________ 6 Honda XL125 Varadero _________ 7 Husqvarna 701 _______________ 8 Honda CB125F _____________ 9.5 Triumph Speed Twin ___________ 10 Yamaha MT-125 _____________ 11 KTM 125 Duke ______________ 11 Honda CBR125 ______________ 11 Yamaha YS125 _______________ 11

11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Kawasaki Z800 ______________ 11 Yamaha YBR125 _____________ 12 Honda CB125R ______________ 12 Triumph Speedmaster 865 ______ 12 Honda CB300 _______________ 13 Yamaha YZF-R125 ____________ 13 Yamaha XJR1300 _____________ 13 KTM RC 125 ________________ 13 Honda CRF250L______________ 14 Triumph Bonneville 865 ________ 14

21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Triumph America _____________ 14 Suzuki GSX-S750 _____________ 14 Kawasaki Vulcan______________ 14 Triumph Bobber ______________ 14 Yamaha TMAX _______________ 15 Honda CBR650R _____________ 15 Honda CBF125 ______________ 15 Aprilia Tuono 1100 V4 _________ 15 KTM 1290 Super Duke R _______ 15 Yamaha MT-10 ____________ 15.5

USED STOCK STILL THE MAIN CHALLENGE ALTHOUGH THE USED motorcycle market continues to be buoyant, it slowed in July alongside new sales. Despite this reduction in consumer appetite overall, dealers have reported that demand for used motorcycles is stronger than that for new – with interest in used machines boosted by the lack of available new motorcycle stock. Used demand is strong across all sectors of the market, although the popularity of smaller capacity

58

SEPTEMBER 2021

Demand is strong across all sectors of the market, although the popularity of smaller capacity machines and scooters is increasing

machines and scooters is increasing due to high levels of demand from food delivery companies. Some dealers are also reporting retro style machines to be more sought after recently. Acquiring used stock remains the biggest challenge for dealers, with in-store levels typically 40-50% down on where they should be at this time of year. Strong buying activity continues in auction channels, albeit hammer prices were slightly less buoyant than in recent months.

PAUL McDONALD Leisure vehicle editor, Glass’s

www.britishdealernews.co.uk


Used bike data

NAKED BIKES REMAIN THE MOST POPULAR THE WEATHERMAN MIGHT NOT AGREE, BUT WE’RE in the middle of summer and the bike market is sizzling. In MCN’s Bikes for Sale section, which currently has over £100m worth of stock on offer, the most popular model right now is Yamaha’s R1 superbike, with Honda’s CB500X and NC750X – both fantastic allrounder adventure bikes – coming in second and third respectively. Harley’s Fat Boy sits in fourth, with the latest Honda Fireblade rounding off the top five. Naked bikes remain the most popular body style in

both Bikes for Sale and our expert review pages, and our best-performing review of a naked bike is Yamaha’s all-new learner-friendly XSR125, followed by Triumph’s Trident 660 and the new Indian FTR respectively. We’re also starting to see electric motorcycle reviews increase in popularity as people start to look at tailpipeemission-free riding. GARETH EVANS Online editor, MCN

Bikes for Sale

Trail

Retro

Classic

Supersport

Sport/Tour

Scooter

Naked

Custom

Adventure

1. Yamaha R1 2. Honda CB500X 3. Honda NC750X 4. Harley-Davidson Fat Boy 5. Honda CBR1000RR Fireblade 6. Kawasaki Z900RS 7. Honda VFR800 8. Kawasaki ZZR1400 9. BMW R1200GS 10. Honda GL1800 Goldwing

Touring

Percentage of views by type

Most viewed models

MCN Reviews

Other

Retro

Trail

Touring

Supersport

Sport/Tour

Scooter

Naked

Custom

Adventure

Percentage of views by type

Top 5 Bike Reviews by type

Naked

Sports

Adventure Sport

1.

2021 Yamaha XSR125

1.

2021 Honda CB1000R

1.

2014 Honda NC750X

2.

2021 Triumph Trident 660

2.

2019 Honda CBR650R

2.

2019 Honda CB500X

3.

2021 Indian FTR1200

3.

2018 Honda CB1000R

3.

2021 Honda CRF300 Rally

4.

2021 Triumph Speed Triple 1200 RS

4.

2020 Aprilia RS660

4.

2020 BMW F900XR

5.

2016 Yamaha XSR900

5.

2019 BMW S1000RR

5.

2019 Yamaha Tenere 700

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Mopeds

Scooters

Geared 125’s

3 Wheelers

Quads

A2 Licence Bikes

Adventure Bikes

Classic Scooter

Classic Bikes

Cycles & Electric Cycles

Electric Scooters

Electric Motorcycles

Profile for British Dealer News

British Dealer News Sept 2021  

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