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Bike It

IS BACK Bike It may not be a household name, but it is certainly a motorcycle workshop and showroom name. Having been around for 40 years, thanks to its founder Martin Mansbridge making the right decisions at the right time, the company is now gearing up to meet new trading challenges

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MAY 2021

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Marketing manager rom its origins as a supplier of hard parts Geoffrey Yale confirms to workshops and garages to its present that workshop items are still part position of providing a comprehensive of the core business. “All our workshop items range of own brand and premium products to continue to be very popular – tool chests and the motorcycle trade in the UK, Europe and MotoGP garage mats are still our best sellers. around the world, Bike It has always managed And the range continues to remain located (although Bike It’s ’new to expand, including the not at the same site) at the LiquiMoly lubricants that Nursling industrial Estate, moves’ all we brought on board last Southampton. The site now comprises the administrative point towards year, and Dynavolt and other branded batteries.” offices plus 150,000sq. one thing – Bike It is also heavily ft of distribution facility, into off-road products and from which over 15,000 optimism. We the latest addition to that road and off-road products particular catalogue is Dainese are imported, exported could all use armour, a UK exclusive. The and delivered for domestic some of that new lines are an indication consumption. of which way the company is headed – upmarket. And it’s not just the products either. Part of Yale’s brief is to improve the website and to raise the level of service and dealer liaison. “The team here at Bike It continues to grow as we recruit new specialist members,” explains Yale. “To cope with demand, as well as tooling up the newly created marketing team, including a videographer and photographers allows us to bring all our production capabilities in-house to our newly built studio. This includes our website, email and social media-dedicated resources, too. It’s already proving effective with new website updates and promotions being taken up by over 70% of all B2B orders placed.” This new force is evidenced not only by Yales’s appointment as marketing manager (some may remember him from his time at R&G and Muc-Off). He is joined by new sales director Dean Cooper, who previously 

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