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www.britishdealernews.co.uk British Dealer News

key business information for the UK motorcycle and scooter industry

Key business information for the UK motorcycle and scooter industry • May 2021

THE END OF AN ERA After 50 years in the trade, Appleyard exits two wheels to focus on four – see page 4

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New registrations 2021 analysis New future for Venhill Ducati dealers net silverware Bike It is back Business Beat – Super deduction Theory test backlog tackled Plugged in progress Speth to oversee Norton

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15/03/2021 16:06


Contents

Contents May 2021 : Issue 238

the team

the news

HEAD OF CONTENT Andy Mayo: editorial@dealernews.co.uk tel 01237 422660; 07780 857693

4 6

FINANCIAL EDITOR Roger Willis: motobusiness@icloud.com PRODUCTS EDITOR/DESIGNER Colin Williams: design@dealernews.co.uk DESIGNER Maurice Knuckey: creative@dealernews.co.uk CONTRIBUTORS Roger Willis; Adam Bernstein; Dan Sagar; Rick Kemp; John Featherstone ACCOUNTS MANAGER Mark Mayo: accounts@dealernews.co.uk ADVERTISING EXECUTIVE/AGENT Alison Payne: tel 07595 219093 Paul Baggott: tel 07831 863837 adsales@dealernews.co.uk CIRCULATION circulation@dealernews.co.uk TAIWAN AGENCY Albert Yang, Pro Media Co: info@promedia.com; tel +886 4 7264437

End of the Appleyard era New registrations, first quarter performance analysis 8 Triple awards for Ducati dealer network 10 Plugged in progress 11 Fleet expansion at Plantec 12 Glass’s market summary 13 DVLA supports Blood Bikes Wales 14 Rossi chained up by D.I.D 15 Dunlop expands Mutant range 16 On the move – Speth to oversee Norton 17 Obituaries 18 NMDA launches #DestinationDealer 20 Covid balancing act 22-24 International news – Harley results 26-29 Off-road news – Kenda’s success

20

the business 30 REACTION “Back to better” 32 OFF THE CUFF Dealer views in brief 33 BDN JOBSCENE The latest jobs available

34 BUSINESS BEAT Super deduction for capital expenditure 36 BIKE IT IS BACK Southampton wholesaler ready for new challenges

PUBLISHER Colin Mayo: editorial@dealernews.co.uk

40 THE BUSINESS ESSENTIALS More help for firms

British Dealer News, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford EX39 3FH

42 MARKETING MATTERS Six steps to heavenly advertising

Copyright © Mayo Media Ltd:

44 PRODUCTS Round up of new retail profit opportunities

All rights reserved. Reproduction in whole or part by any electronic or mechanical means without express permission is strictly prohibited. Mayo Media Ltd can accept no responsibility for the veracity of claims made by advertisers. Printed by S&G Print Group.

51

the knowledge 54 ON THE MONEY Willis on electrification

36 www.britishdealernews.co.uk 16:06

4

55 INTERNATIONAL SHARE PRICES A snapshot of global performance 56 NEW REGISTRATION DATA MCIA statistics, NMDA and BDN report 58 USED BIKE DATA From Autotrader, MCN and Glass’s Guide

TRADE CLASSIFIEDS

48

advanced copy

deadlines

June issue 10 May 2021

July issue 7 June 2021

August issue 12 July 2021

MAY 2021 3


Business news

Appleyard to focus on four wheel future O

ne of the longest-established team will continue with its commitments for and Rhys Irwin, in a bid to help the pair fulfil dealerships in the North of England, 2021, having signed young stars Bradley Perie their already-promising potential. MotoGB has 12 of its own retail Colin Appleyard, is to concentrate on four wheels after the sale Our foundations were built in showrooms, as well as supplying an extensive network of dealers across of its motorcycle branch to MotoGB, the UK’s largest independent importer and motorcycles but over time it’s the UK. It took over Colin Appleyard’s business effective from 1 distributor of powered two-wheelers. actually become a relatively motorcycle April. MotoGB will continue to run the Colin Appleyard will continue to retail Wellington Road premises as a motorcycle new and used cars, as well as parts and small percentage of our dealership, retaining existing staff. servicing, from its five automotive business Commenting on the takeover, showrooms. managing director Robin Appleyard The sale comes as the company said: “Our foundations were built in celebrates its 50th anniversary, having motorcycles but over time it’s actually first opened in 1971 as a motorcycle become a relatively small percentage dealership in Keighley, Yorkshire. Suzuki of our business as a whole. So, we have cars were added in 1979. Although still made the decision to focus on our car very much a family-run operation, it group. It’s not something that was taken has since grown into a £46m enterprise lightly but is the right decision for the with franchises across West Yorkshire whole group and the staff.” and Greater Manchester, and wellAppleyard added: “We believe MotoGB established partnerships with some of will be able to showcase all of its brands the world’s leading motorcycle and car with the help of our experienced existing manufacturers. staff at the motorcycle dealership, with It has also been behind one of the most road and off-road machines. We would esteemed teams in the British Superbike like to thank all our staff and motorcycle Championship, Appleyard Macadam customers and wish them and MotoGB Racing, which has achieved 11 British every success for the future.” championship titles over the years. This Where it all started – the Colin Appleyard dealership in Keighley in 1971

Venhill changes hands

A

ldbury Capital, an investment company owned by Simon and Claire Kennedy, has acquired Dorking-based specialist motorcycle parts manufacturer Venhill Engineering for an undisclosed sum. Simon Kennedy has become Venhill managing director, taking over from Max and Lisa Adams, who have run the business for the past  years. Venhill’s former parent VCN is owned by Max Adams and Kenrick Parish, who bought the firm from the Ventress family in .

4

MAY 2021

Kennedy, who has wide experience running print media, telecoms and utilities operations, says that continuity is the “absolute main objective”. Operations manager Martin Bradfield and purchasing manager Dean Freeman remain in position. Max and Lisa Adams will stay on for a three-month handover period. Venhill benefited from a surge in demand last year, as motorcyclists took advantage of extra time on their hands during lockdown to tackle restoration projects. Extra staff were recruited and shift-working was

Martin Bradfield, Simon Kennedy, Dean Freeman

required to boost production. “This is an exciting time to be joining Venhill,” says Kennedy. “The company has introduced a new product every day for the past thousand days. Looking

ahead, my aim is to build on Max and Lisa’s legacy by investing in the technology, so that we stay dynamic and responsive to our customers’ needs.” www.venhill.co.uk

www.britishdealernews.co.uk


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Business news

Time to speed up? First-quarter 2021 performance in the UK powered twowheeler market has to be seen as a disappointment, set against the tremendous odds overwhelmed by assiduous trade activity when the Age of Covid arrived last year. But specific burdens have hindered recovery, according to BDN financial editor Roger Willis

W

hichever way you look at it, registrations in the first three months of this year weren’t great. Overall, the market posted a 20.4% decline to 18,970. In mainstream sectors, motorcycles sank by 26.8% to 13,148, scooters lost 1.4% on 4415, and mopeds were 0.6% down to 1210. The capacity-class divide saw a 5.2% decrease for upto-125cc machines at 7744 and more profitable 126cc-plus products dive by 28.3% to 11,226. Contrast that with the massive rebound to normality in the second half of 2020, concluding with only negligible 2.6% full-year slippage, despite extraordinary circumstances. Having rapidly learned the click-and-collect skills required to sell remotely under lockdown, dealers were well-positioned to manage socially distanced showrooms once allowed to reopen. And then they made hay while the summer sun shore. A second circuit-breaker lockdown in November barely touched them, knocking a mere 0.4% off monthly registrations. So what changed to spoil the party? The Euro 5 switch, resulting in a sell-through of underogated and therefore preregistered Euro 4 machines, would have been an initial obstacle for some brands. Then Brexit finally kicking in with a welter of complex new border bureaucracy might be a handy excuse for some supply-side issues. But blame for the main inventoryshortage mantra we’ve been chanting can obviously be attributed to the global pandemic, hammering production schedules and logistics from far-flung factories to markets. Proof of dysfunctional supply-chain pertinence can be seen in the adjacent quarterly top-six brand chart. The clear winner by a proverbial country mile (kilometre?) was actually third-placed BMW Motorrad, in terms of both turnover and profitability, given it only sells premium-priced machines. That minor

3.9% volumetric retreat was a mere bagatelle. Everybody else took negative double-digit percentage spankings, primarily because they didn’t have enough stuff to sell.

Many dealers used this hiatus well, reorganising and redecorating their shuttered showrooms in readiness for the season to come Efficiency and experience count for a lot. With well-tuned and relatively short routes from Berlin and Bavaria to British dealers for products on two wheels and four, as well as feeding just-in-time components to a pair of UK assembly plants at Hams Hall and Cowley, BMW must be laughing at competitors. Patently no lack of stock there. And Motorrad franchise-envy must be running amok. Notionally leading Japanese brands only managed to stay ahead by mainly sticking cheap wheels under cost and Covid-conscious commuters still eager to avoid public transport and gig-economy food delivery riders. Yamaha snatched least-worst percentage loss after BMW. But its registrations of NMax 125 scooters totalled 1025 in February and March and are likely to have also reached three figures in January. So easily more than half of all Yamaha sales in the quarter were attributable to just one budget model, many of them sold on bulk fleet discounts. Kawasaki and Suzuki didn’t climb into our top-six pecking order at all, the former

suffering a horrendous quarterly 51.3% registrations plunge. KTM, which has supply chains for smaller models starting in India and China, only crept onto the bottom rung. Triumph, shipping everything from Thailand now, shifted nearly 500 fewer bikes than BMW. Famously Chinese flag carrier Lexmoto saw its trend-busting reputation sullied too. The whole thing stinks of inventory starvation from Asia and the Far East. Other deleterious factors came into play during a strict lockdown spanning virtually the entire quarter. Bouts of harsh winter weather were discouraging. CBT provision stalled by government edict, effectively sidelining potential first-time buyers. A major Covid outbreak among key DVLA employees in Swansea slowed registrations and licence processing. And, anecdotally, some dealer sales staff had begun to develop “lockdown fatigue”. However, on a much more positive note, many dealers used this hiatus well, reorganising and redecorating their shuttered showrooms in readiness for the season to come. Manufacturers are no doubt striving to solve the stock situation and it will assuredly improve as the year advances. The new-plate month of March did well enough to suggest there is plenty of pent-up demand (see detailed report on page 56). The impressive pace of Britain’s mass vaccination roll-out is a big booster for restoring consumer confidence too. Taking advantage of such confidence will be simplified by the fact that – as BDN reported in our April issue – those consumers have their pockets stuffed with surplus cash. By the time you read this, dealerships will have been fully open for several weeks and optimism should be in order again.

Q1 TOP SIX BRANDS Honda Yamaha BMW Triumph Lexmoto KTM

2777 2168 2013 1504 1034 921

-39.4% -18.3% -3.9% -23% -29.7% -39.6%

UK ROADMAP SEES INDUSTRY RETAIL OUTLETS OPEN THE 12 APRIL MARKED THE NEXT PHASE IN the governments, Roadmap to reopening retail businesses, and a step closer to returning to ‘normal’. Like a coiled spring, showrooms, and clothing and accessory outlets will open their doors to existing customers and those who have turned to powered two wheelers, perhaps out of necessity, most definitely for pleasure, during what has been a dark time for many. Tony Campbell, CEO of MCIA said: “We’re excited to welcome existing and new riders back into dealerships at what is considered the start

6

MAY 2021

of the riding season for many. The demand for PTWs created during lockdown already sees trainers with waiting lists, as eager customers queue to resume training and testing. “I feel positive about the coming months, given that during a pandemic we have seen optimistic registration figures across some sectors, and an increased acceptance that both during and coming out of these difficult times, our industry can provide the perfect transport solution, whatever the journey. “Not only will retail restrictions ease, but travel and social restrictions also, allowing our

transport solution – which has kept many safe and isolated for so many months to offer freedom, adventure, social interaction, and positive health benefits, giving both individuals and businesses the opportunity to heal and flourish.”

www.britishdealernews.co.uk


Business news

Entry-level biking guide from Bauer G ET IN TO GET INTO BIKING 2021

e your life Motorcycling can chang

youngthink r than rcycli can change your life and and it’s easieMoto it’s

GET GETOUT THERE

easier than you think

GET OUT THERE

THE RIGtionsHT *Best biking destina stress A *Why D*Eventsbiking Vthatbeats are I worth C E

GET THE RIGHT A D V I C testE

*Best biking destinations *Why biking beats stress *Events that are worth riding to

riding to *How to pass your test *Buy new or used *Top riding tips *Easy bike checks

*How to pass your *Buy new or used *Top riding tips *Easy bike checks

Q

N N N

r *Safety jargon-buste *Top-value riding kit *Make sure your helmets fits

From the makers of

GET THE RIGHT BIKE GET THE RIGHT BIKE

/ 125s ricters Scoo s / Elect / Bigger bikes / Electric Scooters / Bigger bike / 125s From the makers of

UK £6.49

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continually changing and challenging market conditions of . These awards are a recognition of this, and Ducati Chelmsford, Ducati Coventry and Ducati Worcester should be immensely proud.”

Colchester Kawasaki shines

C

olchester Kawasaki has recently completed a £250k refurbishment project, which includes brand new sales, administration, and marketing areas. “The development has created a lot more space and we plan to take on additional staff”, said operations manager Melissa Olivieri. Changes also include a brand-new Zoom meeting room, new dedicated customer “pods” and additions to a classic motorcycle display which now features Barry Sheene’s first ever Bultaco race bike. “It’s been fantastic to finally welcome customers back in-store after the long months of lockdown. We have been really busy and have seen over 200 customers a day through the door. Our on-site barbershop has been fully booked and our recently installed theatre playing vintage motorcycle films has also been busy”, she added.”

MAY 2021

L r c

*Safety jargon-buste r *Top-value riding kit *Make sure your helmets fits

D

8

E

GET GREAT GEAR

GET GREAT GEAR

Ducati UK Dealer awards 2020 ucati UK has announced the recipients of the Ducati UK Dealer awards for . The Dealer awards have been presented to three dealers, each representing one of the Northern, Central and Southern Territories – Ducati Chelmsford (Southern), Ducati Worcester (North) and Ducati Coventry (Central). These three dealers were selected for this award due to a combination of sales performance, customer satisfaction, customer service and notably their handling of the challenges of the pandemic and numerous lockdowns. Tim Maccabee, managing director, Ducati UK, said, “These three dealers have shown incredible dedication and ability to adjust their businesses to the

S f

G ET IN TO

B I K I NB GI K I N G

of From the makers

so novice motorcyclists can choose the one that’s right for them, plus advice on the best ways to buy it. How to select appropriate riding apparel is included, demystifying safety jargon and offering essential helmet fitting advice. The basics of motorcycle maintenance are covered too, as well as advice on some of the UK’s best biking routes, destinations and events. Get Into Biking is on sale from 5 May 2021 and is available nationally from magazine stockists or www.greatmagazines.co.uk/GIB.

GET INTO BIKING 2021

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et Into Biking is a 116-page beginner’s introduction to motorcycling from Bauer Media’s MCN stable. It is aimed at people considering the purchase of their first bike. This one-shot publication helps readers start out on two wheels, taking them right through the process of learning to ride. It describes the different types of licence, how to find the right training, and guidance to make sure they can pass their test. There are also explanations of the different types of bikes within each licence category,

T

Fancy a KTM franchise? KTM IS LOOKING TO EXPAND ITS DEALER network into some key territories in the UK. Having grown sales and market share last year, the company says that it can see potential for even more growth, by reaching more customers in previously unserviced areas. New franchises should be able to dedicate 200m2 for a KTM showroom, sell the whole KTM range (road and off-road, including parts, garments, and accessories) and be willing to create a real destination dealership to attract KTM customers. KTM says that the following open points offer opportunities of at least 150 units annually: Aberdeen, Carlisle, Lancashire, Newcastle upon Tyne, Middlesbrough, Liverpool, Chester, Doncaster, Grimsby and Hull, Lincoln, Mid Wales, Wolverhampton, Staffordshire, Cambridge, Hertfordshire, South Essex, North London, Central London, East London, Somerset, Bournemouth, Brighton and South Kent. To initiate a discussion on these opportunities, visit: www.ktm.com/en-gb/ ktm-world/news/ktm-is-looking-for-newdealers.html

www.britishdealernews.co.uk

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CO AL N L Q CO UE NDR ITI ON S. No matter the road, whatever the weather – Dunlop Mutant has your back. The world’s first crossover tyre boasts hypersport-level handling, the finest grip in wet conditions this side of racing wets, and some of the best touring durability in the Dunlop range. Mutant’s technology gives you the confidence to just ride and conquer all conditions.

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MAY 2021 9

17/02/2021 16:18


Business news

Devitt backs Bikesafe

S

pecialist motorcycle broker Devitt has become principal sponsor for Bikesafe, a national initiative involving  UK police forces, aimed at improving riding skills and road awareness. Bikesafe will offer a % discount on its courses to all Devitt policyholders. And riders who complete a Bikesafe course will be eligible for a % discount on new motorbike insurance policies purchased through Devitt directly. Tom Warsop, head of marketing, Devitt Insurance, said, “Devitt has long been an advocate of post-test training and encouraging motorcyclists to continually improve their riding skills. The new partnership with Bikesafe really underpins that belief. There is nothing but benefit to be found in completing a Bikesafe course.” Bikesafe workshops offer a combination of classroom learning with a police officer and an on-road assessment delivered by a police-graded motorcyclist or approved observer. In the near future, Bikesafe plans to launch an additional digital offering that will make the workshops more accessible. Kev Mulligan, national lead for Bikesafe, commented, “We’re massively grateful for the support that Devitt give us, not just through this key strategic partnership but also in terms of the exposure in front of a wide and varied cross-section of motorcyclists.”

10

MAY 2021

Plug-in progress for Fowlers

L

eading south-western dealership Fowlers of Bristol has added two more electric brands to an already extensive multi-franchise presence, as its home city gets ready to introduce a Clean Air Zone (CAZ). Zero and Super Soco have joined Artisan electric scooters in the company’s Bath Road showrooms, alongside the Honda, Kawasaki, Suzuki, Yamaha, Triumph, KTM, Husqvarna, Aprilia, Moto Guzzi and Vespa franchises.

Bristol City Council has agreed final proposals for implementation of a Class D CAZ, which will require drivers of all older vehicles to pay a daily £9 fee to enter the city-centre zone. Motorcycles, however, will be exempt from the charges, according to the Council’s Clean Air for Bristol website www.cleanairforbristol.org Petrol vehicles newer than 2005 and diesel vehicles newer than 2014 are mostly exempt from the charges. But cars, vans

and taxis that don’t comply with relevant emissions standards will be charged. Larger vehicles, including coaches and HGVs, will pay £100 per day. While an estimated 71% of vehicles entering the zone are already compliant, it will obviously raise public awareness of atmospheric pollution issues. And Fowlers’ reasoning is a parallel potential boost for sales of perceptibly greener lowemissions alternatives such as electric motorcycles and scooters.

MAG and TfL share safety agenda TRANSPORT FOR LONDON (TFL) AND THE GREATER London Motorcycle Action Group branch met recently to formulate a joint delivery initiative for TfL’s safety objectives in regard to motorcyclists. The theme was rider safety and the impact of traffic management schemes on bikers. Greater London MAG’s Cathy Phillpotts led a delegation at this meeting to explore how safety can be improved in the capital. The event formed part of a regular quarterly arrangement that seeks to secure shared effort on the comparatively high motorcycle accident rates. Commenting on the outcome, Phillpotts said: “I’m glad TfL is listening to our concerns and committing to work with us to find solutions. Its understanding of road policy, as well as the geographical accident situation as regards hot spots across London, combines

well with our knowledge of practical riding on those streets.” Keith Prince from TfL commended the progress thus far: “We all agree that the safety situation for leisure, commuter and delivery riders in London is a cause for major concern. I think the relationship between TfL and MAG is a case study in how the motorcycle sector can meaningfully work with officers to find solutions that make sense. “Many of the locations require exhaustive assessment of variables, such as traffic lane arrangements, light phasing and lines of sight. It’s not easy but it can be done, and I think that working with experienced riders means TfL has a very good chance of making the streets safer for the motorcycling community. MAG brings mature comment and ideas to this agenda.”

www.britishdealernews.co.uk


Business news

Fleet expansion at Plantec MOTORCYCLE HIRE, REPAIR AND CLAIMS MANAGEMENT PROVIDER Plantec Assist has recently bought an additional 250 Yamaha NMAX scooters to strengthen its fleet. Plantec Assist head of operations Dave Beetison explained: “Over the past 12 months, there has been a significant shift in customer needs and behaviour, as more are using scooters to commute. There has also been a huge increase in demand for food delivery riders and couriers. “They want more from their hire scooter, a higher specification and features like USB ports and heated grips. The NMAX is perfect in this role. We believe that now is a good time to take stock and ensure that we have the correct machines available, for when volumes return later in the year. “We want to be known as the go-to provider for motorcycle claims, especially for commuters who are relying on scooters. They will gain in popularity as everyone starts to return to the office. We are confident that we’ve got a powerful offering in terms of the range of bikes and brands in our fleet and look forward to going from strength to strength in 2021.”

NMC joins DfT safety group

A

fter a round of successful meetings with government officials, the recently formed National Motorcyclists Council (NMC) has been invited to become a member of the Department for Transport’s Road Safety Delivery Group (RSDG). The RSDG is a consultative body working to reduce road casualties and draws its membership from a range of governmental and nongovernmental organisations. NMC participation will significantly increase motorcycle user representation, as it will sit alongside IAM RoadSmart and the Motorcycle Action Group at RSDG meetings. The motorcycle industry is also represented. This development comes as the NMC publishes key initial areas where members are calling for priority changes to public policy. They provide further detail to already announced NMC policy. Taken together, these will put motorcycling in the mainstream of DfT policy and do much to form the basis for a new government motorcycling strategy. Each of these priority areas outlines items of importance to different sectors of the motorcycling community and the NMC has adopted existing policy calls of its members. This allows for a rounded crosscommunity approach to immediate policy needs and adds support to the ongoing work of individual member organisations. Commenting on its rapid appointment, Neil Greig of IAM RoadSmart said: “Being invited to join the RSDG is very welcome news and marks an acceleration of progress by the NMC. Indeed, the motorcycling lobby now forms almost the biggest single non-governmental bloc on the RSDG. This is particularly important given that the proportion of rider casualties remain a real concern.”

Telephone: 0333 666 0680 Email: sales@modeperformance.co.uk Showroom: 9A Cygnet Drive, Swan Valley Northampton, Northants NN4 9BS www.modeperformance.co.uk

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RACING

MAY 2021 11


Business news

Cautiously optimistic Data published by the Motor Cycle Industry Association (MCIA) shows registrations declined by 7% in March, although some sectors still recorded growth. Scooter registrations increased 25.9%, touring machines were up 10.4% and mopeds rose 8.5% WITH DEALERS REOPENING ACROSS THE UK from 5 April in Scotland and 12 April in England and Wales as lockdown-3 restrictions ease, Glass’s expects registrations to recover.

NEW MOTORCYCLE MARKET Feedback from dealers regarding activity in March suggests trading continues to be challenging. A number of dealers experienced lower demand, but felt this was a result of consumers waiting until they are permitted to physically visit showrooms, instead of enquiring online. However, as has been the case in recent months, some dealers reported strong online and telephone enquiries. Now that dealers have begun reopening across the UK as lockdown-3 restrictions ease, it will be interesting to see how sales and demand perform over the coming weeks. Opinions vary as to how the market will respond as lockdown ends. However, increasing daylight hours coinciding with the easing of restrictions will no doubt aid retail activity, and the reopening of test centres across the UK could also bolster sales. Engine band highest registered models March 2021 Power Band

0-50cc 51-125Cc 126-650Cc 651-1000Cc Over 1000cc

Model

Vmoto Super Soco CPX Yamaha NMAX 125 Royal Enfield Interceptor Int 650 Triumph Trident BMW R1250 GS Adventure Data courtesy of the MCIA

12

MAY 2021

A broad range of machines continue to sell well with the new Triumph Trident particularly well received. Meanwhile, the Kawasaki Ninja 1000SX and new Royal Enfield Meteor are also in strong demand.

Now that dealers have begun reopening across the UK as lockdown-3 restrictions ease, it will be interesting to see how sales and demand perform over the coming weeks Although stock availability remains challenging, new models should arrive in showrooms imminently.

WHAT CAN THE INDUSTRY EXPECT MOVING FORWARD? The next few months are going to be key for the season. Opinions vary as to whether the market will bounce-back similar to June last year, or whether it will be more of a slow burner. However, despite continuing concerns with the economic landscape, there are plenty of reasons to be cautiously optimistic. In view of certain sectors recording an increase in March registrations, early signs are promising and after a long period of not being able to ride for recreational use, many riders are keen to get out, further aiding sales.

USED MOTORCYCLE MARKET Recent feedback suggests that although used

retail activity in March was challenging due to showrooms remaining closed, enquiry levels have generally been good with strong internet leads. A wide variety of machines are proving popular currently, in fact demand is generally strong across the board for clean machines. The Triumph Tiger 800 and BMW R1200 GS are particularly popular according to dealers, as is the Yamaha MT range.

STOCK Auction activity continues to be strong as dealers actively replenish their stock levels in the absence of part exchanges and lower levels of trade to trade transactions. However, recent very strong hammer prices have deterred some dealers from purchasing at auction. Many dealers continue to be short of stock, however, there is hope that as dealers reopen to physical customers and purchasing activity gathers momentum, part exchanges will increase, improving stock availability. March benefitted from some very warm weather late in the month, making for superb riding conditions. However, as April arrived, winter returned, with snow and ice for some. At the time of writing, the weather is improving once again and looks to be predominately dry with fair riding conditions ahead.

VALUES HELD In May’s edition of Glass’s data, the 70/21 plates have been added for road bikes. Considering a likely increase in market activity and stock remaining at a premium, the majority of values have been held, except where trade feedback or evidence from the market place indicated models required specific adjustments. Paul McDonald Leisure Vehicles Editor

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DVLA supports Blood Bikes Wales

T

he DVLA is supporting Blood Bikes Wales as its Charity of Choice for the second consecutive year, continuing a partnership that will help the charity’s work delivering essential supplies to the front line through the power of two wheels. Blood Bikes Wales, based in Cardiff, uses a network of volunteers to transport emergency blood supplies and other vital items to the NHS across Wales. The DVLA announced in January 2021 that it has extended its support for the charity for another year, with many of the usual fundraising

the challenge magnificently and came up with lots of innovative ideas for raising money.” The Motor Cycle Industry Association (MCIA) recognises the work of Blood Bikes Wales as a perfect example of how the significance of motorcycles has risen during the country’s response to the pandemic. Tony Campbell, CEO of the MCIA said: “As the industry association for all things PTW, the MCIA is delighted that DVLA has continued to support Blood Bikes Wales as its charitable partner and looks forward to the charity’s profile in Wales growing as a result.

2021 CATALOGUES

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The work of Blood Bikes Wales is a perfect example of how the significance of motorcycles has risen during the country’s response to the pandemic activities curtailed in 2020 due to the coronavirus pandemic. Throughout 2021 DVLA staff will take part in a range of fundraising activities in their own time to support the charity’s crucial work. Blood Bikes Wales prides itself on its range of volunteer riders from all walks of life, who travel the length and breadth of Wales to deliver essential supplies to the NHS. During the pandemic they have increased their operating hours to 24 hours a day and, in some parts of Wales, seven days a week, helping to support the fight against Covid-19. DVLA chief executive, Julie Lennard said: “I am thrilled that we are continuing to support Blood Bike Wales this year. While it was difficult for many of the usual fundraising activities to go ahead last year, our staff rose to

“Blood Bikes Wales volunteers come from many different backgrounds and during the pandemic, their work has helped ensure that vital medical supplies arrive where they are needed, when they are needed. The National Association of Blood Bikes has been providing this service for nearly fifty years, but its importance has increased during the current crisis, and it’s great to see how this is being recognised”. Nigel Ward, chairman of Blood Bikes Wales added: “We want to say a huge thank you to the staff at the DVLA. We are absolutely delighted to be the DVLA’s Charity of Choice for another year. It means a lot to us that, following a difficult 2020 for everyone, the agency has continued to recognise us for the work we do.”

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Business news

THE NEW


Business news

Plater gets star gig at Avon AVON TYRES HAS ELEVATED two-times Isle of Man TT race winner, former British Supersport champion and TV pundit Steve Plater to the position of brand ambassador for its motorcycle tyre range. Plater has already been offering technical feedback on Avon’s 3D Ultra Xtreme and 3D Ultra Xtreme Slick track tyres, after testing them at the Almeria Circuit in Spain. And a development relationship is set to grow further, validating tyre performance on-track. But he will also embrace wider ambassadorial duties, such as appearances at events and involvement in digital campaigns. Welcoming Plater to the Melksham fold, Avon global motorcycle manager Dominic Clifford said, “We are delighted to be naming Steve as an ambassador. His record in motorcycle competition speaks volumes. He has already played a key role in the development of our 3D Ultra Xtreme range and will be a real asset to Avon.” www.avontyres.com

Super Soco plug-in with Santander

Rossi chained up by D.I.D J

apanese chain brand D.I.D, which is distributed to the UK trade by Dartfordbased Bike Alert, has recruited nine-times world champion Valentino Rossi as its global brand ambassador. This three-year partnership will see Rossi promoting the D.I.D brand and D.I.D products worldwide. The agreement also includes collaboration on future product lines, as well as co-developing and co-branding special product lines. It will

involve D.I.D technical support to Sky Racing Team VR46 for the 2021 and 2022 Moto2 world championships, too. An immediate result of the tie-up is D.I.D’s forthcoming launch of two chain series – D.I.D X VR46 and The Doctor. These are newly designed and test-approved by the Italian superstar. The Doctor series, which is directly derived from D.I.D chain supplied to MotoGP contenders (including Rossi himself), will

be being produced in very limited quantities to gain premium customers and collectible status. www.bikealert.com

McAMS on the world stage

T

op-ranking motorcycle accident management specialist McAMS has further extended its Yamaha brand involvement, for both practical and promotional purposes, through a new sponsorship deal with the official Yamaha World Superbike team. A long-running partnership has ensured that the vast majority of McAMS’ hire fleet of motorcycles and scooters are supplied by Yamaha Motor UK. McAMS is also well-known as title sponsor of the official Yamaha Bennetts British Superbike team. And now McAMS branding will be added to the Pata Yamaha YZF-Rs of both Toprak Razgatlioglu and Andrea Locatelli for the  WSBK season.

Hailing this latest profile enhancement, McAMS sales director Valentina Slater said: “We’re excited to further our support for Yamaha and sponsor the World Superbike team in addition to the existing BSB deal we have recently extended. Bringing our name to an even wider audience is an important part of a drive to make people aware of what we do to assist riders, and dealers who can benefit from our services.” Pata Yamaha team principal Paul Denning added: “McAMS is well-known to all BSB fans, thanks to its relationship with Raceways and Yamaha Motor UK. And as Yamaha’s Britishbased official WorldSBK squad, we are delighted to put the McAMS identity firmly in the fight for wins at this level, alongside our BSB colleagues.”

E

lectric motorcycle and scooter brand Super Soco has appointed Santander Consumer Finance as official point-of-sale funding provider for its dealerships across the UK. Santander will be offering a range of PCP and HP options on Super Soco machines, with an introductory rate of 8.9% APR and an initial deposit of £100.

14

MAY 2021

www.britishdealernews.co.uk


Business news

Dunlop extends Mutant range

MotoNovo and the sound of Silence

SILENCE, THE LATEST ELECTRIC POWERED TWO-WHEEL BRAND TO enter the UK market majoring on the 4-11kW (50-125cc equivalent) sector, has selected MotoNovo Finance as consumer credit partner to fund sales of its scooter-style range of four models. According to Silence UK founding partner Mike Rose, affordability is a central part of his company’s proposition and he was keen to ensure that point-of-sale finance was part and parcel of this. “More than 90% of new cars rely upon POS funding and the situation for us is no different. As the first finance provider to introduce a risk-based pricing approach, MotoNovo is our ideal partner. With risk-based pricing, we aim to help most of our customers to access affordable finance tailored to their credit status,” said Rose.

www.britishdealernews.co.uk

Photo: KTM/S. Romero

D

unlop has further expanded its Mutant tyre range with the introduction of two new rear sizes, enabling more than 140 models to use the world’s first crossover tyre and its range of smart technologies. Mutant has been made available in 150/60ZR17 and 160/60ZR17 sizes. Both cover a comprehensive range of bikes covering the naked, roadster and crossover sectors. Dmitri Talboom, product manager, Dunlop Motorcycle EMEA, commented: “Introducing two new rear tyre sizes for the pioneering Mutant crossover is an important step for Dunlop. Our engineers have dedicated many of our spearhead technologies to this product so that riders can safely conquer all conditions and enjoy exceptional durability. We are pleased to have extended Mutant’s reach, giving even more riders the option to enjoy its supreme crossover versatility wherever they ride.”

Original equipment on the 2021 KTM 1290 SUPER ADVENTURE S

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Mitas Moto

MAY 2021 15


Business news

ON THE MOVE

SPETH TO OVERSEE NORTON

AFTER SERVING AS chief executive of Jaguar Land Rover for 11 years, German automotive industry veteran Sir Ralf Speth has joined the board of directors of Norton Motorcycles parent TVS Motor and will become its chairman, effective from January 2023. Speth is widely acclaimed for transformation of the JLR brands into a global force and previously held several senior roles within major automotive businesses, including BMW and Ford. He was knighted in 2018 for contributions to British industry and also named as a Fellow of the Royal Society in 2020. Norton is currently finalising construction of its new factory in Solihull, which is expected to commence production in the middle of this year.

DUCATI HIRE HENNING

HENNING JENS HAS joined Ducati as its chief financial officer. He replaces Oliver Stein, who has taken over as finance head at Volkswagen Group’s Belgian car operations. A mechanical engineering graduate from Kiel University, Jens worked in the aviation industry at Airbus from 1991 to 2002, before adding an MBA to his academic qualifications from Perdue University in the US and moving into the automotive sector. He was recruited by Ducati parent Volkswagen in 2010. Most recently, Jens has served as CFO at VW’s South African subsidiary for the past five years.

BONHAMS APPOINT HOLDER

BONHAMS HAS APPOINTED MAARTEN TEN Holder as managing director. He was previously executive vice president at RM Sotheby’s and will be based at Bonhams’ UK headquarters in New Bond Street, London, with a worldwide remit. Born in the Netherlands, Maarten joined Sotheby’s in 1996, after studying history at the University of Amsterdam. One of his first initiatives was to introduce the Netherlands to the concept of Sunday auctions. During his career at Sotheby’s, Maarten has held senior management roles across all of the major divisions. Bonhams CEO, Bruno Vinciguerra, said, “I am delighted that one of the most influential figures of the auction world is joining Bonhams. Maarten is a gamechanger. With his extraordinary breadth and depth of experience, I know he will bring his incisive intelligence to the motoring department, one of Bonhams’ flagship divisions.”

Bonhams acquires The Market B onhams has acquired The Market, one of the fastest growing online marketplaces for classic car and motorcycle auctions. Founded in Oxfordshire in , The Market sold vehicles to the value of £m and grew its turnover by almost % during the past year. The acquisition adds another dimension to Bonhams, one of the oldest and most venerable international auction houses, which has salerooms in London, New York, Los Angeles, Paris and Hong Kong. Bruno Vinciguerra, Bonhams CEO, commented: “Bonhams is renowned globally for its heritage and entrepreneurial spirit, its expertise, transparency, and great client service, and these are all qualities also at the heart of The Market’s operations.

EMK Capital in Cardo buyout WIRELESS COMMUNICATION SPECIALIST CARDO Systems has been acquired by EMK Capital from Fortissimo Capital and Dr. Abraham Glezerman, the company’s founder, and chairman for an undisclosed sum. EMK Capital describes itself as “a private equity firm with a proven strategy of investing in midmarket businesses”. “The sale of Cardo to EMK signifies a significant milestone in the company’s record of achievements”, said CEO Alon Lumbroso, “Over the past few years, Cardo has evolved into a successful, highgrowth, profitable company serving the wireless communications market. Today Cardo is the clear technology leader in its field, with a global presence.” An EMK Capital spokesperson added; “EMK is delighted to have acquired Cardo. We have been impressed by the track record of innovation at Cardo and its continuous investment in research and development. We are looking forward to working closely with the Cardo team to help take the business to new heights.”

This combination will play to both our strengths and allow us to become even more accessible to a wider range of clients. I am very excited about the future.”

Avon continues circuit support

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von Tyres will continue as the official sponsor of the Castle Combe Circuit through 2021, extending an arrangement that stretches back almost 70 years to the early 1950s. Castle Combe, located just 12 miles north of Avon Tyres’ headquarters in Melksham, Wiltshire, has carried Avon branding since 1952. Avon also provides practical assistance to the venue and, as Covid-19 restrictions are relaxed and intends to play a key role in events staged at the circuit. Cecilia Razeto, head of marketing and communication for Avon Tyres, said: “We are very proud of our longstanding association with Castle Combe. Extending the arrangement through 2021 was a natural step, and we look forward to our brand featuring prominently on and off track when events at this fantastic circuit resume in earnest.” Tom Davis, sales and marketing director for the circuit, commented: “It’s fantastic that we are once again welcoming Avon Tyres as our main circuit sponsor for the 69th year. We are really excited about working together as we look forward to celebrating one of the longest motorsport sponsorships in history next year.”

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Business news

OBITUARIES

Jim Lindsay 1954-2021

J

im Lindsay, who died from cancer on 10 April, was one of motorcycle journalism’s more colourful characters when bike publications had plenty of them. His approach to life was to grab it with both hands and then take more; he stood out for his joyful enthusiasms for thrills of all sorts. Former press colleague Mark Revelle recalls a man familiar to many in the trade. He shone at a time of change, when biking was becoming fashionable again and magazines were increasingly colourful, imaginative and (relatively) well-funded. He helped transform the out-dated Motor Cycle Mechanics via Mechanics, with its emphasis on tuning, and then into Performance Bikes. He moved on to edit MCN. Performance Bikes went on to sell over 100,000 copies a month; MCN was selling more than 120,000 every week. By the late 1980s, MCN had become an unwieldly monster, whose production systems had changed little from its launch in 1955. This flip side of the editor’s role made high demands which didn’t necessarily play to Jim’s preferred

positioning – he deliberately aligned with the readership as a rider and a writer – but he nevertheless brought out a gripping must-read publication with no complaints from a grateful management for three years, thoroughly enjoying his achievements during that period. Subsequently, Jim spent several years in senior publishing roles at MCN parent EMAP then, realising the Apple Mac was going to change the nature of journalism, he left to start his highly successful Mac consultancy. His love affair with bikes continued, riding off-road, club racing, owning a series of ever faster road bikes, and he continued to contribute his pithy and entertaining views on the bike world to various magazines. A colourful private life, typified by the regular wild parties at his tumbledown old farmhouse where several girlfriends would gather to shout at him and at each other, came to a happy end when he started a real relationship with Margaret, his wife and soulmate ever since. Jim found the happiness which allowed him to fulfil the other sides

Jordi Riera Baró

J

ordi Riera Baró, veteran supremo of Figueres-based Spanish moped and off-road motorcycle manufactuer Rieju, has died at the age of 84. Riera joined the business, which was founded by his father Luis Riera Carré, in 1968 and subsequently succeeded Riera senior as Rieju’s president. He was primarily responsible for expanding it into a major exporter. Under his guidance, Rieju became a European leader in the geared moped sector and went on to establish distribution in more than 35 countries worldwide. Commenting on his death, current Rieju president Jordi Riera Tarrés said: “My father has shown great attachment and love for the company until his last days, coming almost weekly to our office.” A condolence statement from the Rieju workforce added: “For all of us it has been a privilege to work alongside him. We will

1937-2021

of his character, the creative individual, the family man, the empathetic friend. But he never lost his lust for life or his competitive spirit, especially on a bike. I first met Jim when I sued him for libel, some 40 years ago. It was the start of a lifetime friendship. His death came only weeks after his diagnosis. Before Christmas he’d come over for a beer on his KTM and talked about his recent ten-mile walk in the country with Margaret. His life ended too soon, but it had been full and happy, some consolation for those of us he left behind.

Mike Cazelet 1945-2021

Mike Cazelet (left) with S&S Performance Silver Saxon Turbo owner Will Barber in 2008

T never forget the inheritance he leaves us. With great respect and admiration, we will always have him in our hearts.”

he funeral of former S&S Performance director and motorcycle journalist Mike Cazelet () took place at Gilroes Crematorium, Leicester, on  March. Cazelet was on the staff of Motorcycle Mechanics (-), but his particular interest was the performance and drag race scene, and he occasionally commentated at Santa Pod Dragway in Bedfordshire. He went on to join S&S Performance, manufacturers of a limited run of turbocharged Rickman Kawasakis. S&S co-founder Russell Savory paid tribute to Cazelet at the funeral.

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MAY 2021 17


Business news

#DestinationDealer

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he National Motorcycle Dealers Association (NMDA), alongside its sister organisation’s NFDA Engage initiative, is encouraging dealers to use their social media platforms to reconnect with past customers and encourage new ones to ride out for #DestinationDealer. Following the long-awaited reopening of motorcycle dealerships on 12 April in England, dealers can once again welcome customers back into their showrooms, but customers should

consume food and beverages outdoors with social distancing measures being respected. While restrictions are being eased, the government is still urging people to stay local. Naturally, motorcycle Covid-safe premises are the ideal place for riders to go. Paddy O’Connell, Head of NMDA, commented: “Our members have long acted as hubs for their communities. This scheme is designed to reconnect the deep bonds between these communities and dealerships.

It provides riders with the opportunities to see the new models, talk with old friends, have a cup of tea and enjoy the sunshine with like-minded people.” Phil Youles, NMDA Chairman added, “It’s time to reconnect with our customers, they have missed us as much as we have missed them. We have always been more than just a place to buy bikes from, let’s make sure we make the very best of the rest of 2021.”

Theory test backlog tackled

T

he Driver and Vehicle Standards Agency (DVSA) is making strenuous efforts in attempting to reduce the backlog of theory tests in England and Wales, thereby helping new riders get on the road. From Monday  May to Wednesday  June, opening hours at most theory test centres in England and Wales will be extended, where conditions allow. Typically, centres will be open earlier in the mornings and close later in the evenings, while some test centres will extend opening to operate over weekends. “This will

create , extra appointments,” says DVSA. And in an effort to address the backlog more efficiently, DVSA has opened ten new temporary theory test centres, which collectively will create over , additional appointments each month. For more information and specific test centre details, browse: www.gov. uk/guidance/coronavirus-theory-tests or www.gov.uk/government/organisations/driver-and-vehiclestandards-agency.

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Business news

Covid balancing act A

new lockdown from the start of the year was the news no-one wanted to hear. The pre-Christmas optimism that came from the approval of various vaccines soon subsided as a new Covid-19 variant spread and a third national lockdown was put in place. As Lucy Gordon, director in the employment team at law firm Walker Morris, knows. “With many employees still feeling the effects of the first lockdown, employers now face the very real problem of trying to support vast numbers of employees who are burnt out by the ongoing situation.” She is seeing requests to return to the workplace rising again. Even so, Gordon says that given current government guidance “the starting point must be that those who are able to work from home, should; employers need to be mindful of the additional pressures placed on their workforce and consider embracing solutions that may include flexible working on a more long-term basis, encouraging employees to communicate more, and offering training in coping strategies that may assist with the mental load of balancing work and home.” This aside, Gordon reminds us that it is important to remember that “employers remain legally obliged under the Health and Safety at Work etc. Act 1974 to ensure, as far as reasonably practicable, the health, safety and welfare of their employees regardless of where they are physically working.” And this translates to mean that when individuals are working at home, employers should ensure their employees have a suitable working environment and have the equipment they need to work effectively. Gordon recommends that employers should also encourage staff to continue to take rest breaks.

‘CANNOT REASONABLY WORK FROM HOME’ Assuming that the employee’s role can be performed from home, but the employee’s preference is to return to the office, there are several risks and challenges that the employer must balance in reaching a decision about what is reasonable.

Gordon notes that employers need to consider whether they could be under a legal duty to consider the request. For example, she says that “if an employee is suffering from a disability under the Equality Act 2010, an employer is under a duty to consider making reasonable adjustments to an employee’s working environment in order to remove any disadvantages suffered by the employee as a result of their disability.” Mental health conditions could well fall within this definition if they are sufficiently long-term and serious. In Gordon’s opinion, “if there is no specific legal duty, the employer should consider if granting the request would protect the welfare of the employee under their HSWA obligations, and then weigh the risk to the employee in remaining at home against the risk of attending the workplace where they are undoubtedly at higher risk of contracting Covid-19.” Where the risk of returning to the workplace cannot be suitably mitigated or outweighs the potential risk to an employee’s welfare from continuing to work from home, then Gordon says it would not be appropriate for the request to be granted.

A COVID SECURE WORKPLACE Risk assessments are at the heart of health and safety and so it follows that before any employees return to the workplace, employers should demonstrate that their working practices are objectively reasonable and comply with the Covid Secure guidelines; this means producing a specific Covid-19 risk assessment. For Gordon, “this should identify essential versus non-essential activities as well as appropriate risk mitigation measures which could include restricting movement around the site, minimising touch-points, increasing frequency of cleaning, and providing PPE.” Beyond that, Gordon also advises that employers communicate the new working arrangements to all employees before they return to the workplace.

IN SUMMARY The roll-out of vaccines should give comfort to employers that an end is in sight, but these issues will remain crucial for the weeks and months ahead as we navigate through these uncertain times.

               



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International news

International news With financial editor Roger Willis

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rimarily thanks to exceptionally strong US bike market recovery, Harley-Davidson bounced back from the previous year’s grim picture to deliver impressive 2021 first-quarter results. Total revenue rose by 9.6% to £1.019bn. Operating profit stacked on a staggering 222% to £248.1m. Net profit went ballistic, 271.7% up to £185.6m. Within those figures, turnover from motorcycles and related products climbed by 12.2% to £882.8m, with an associated 168.9% operating profit improvement to £163.1m. The revenue contribution from Harley’s POS and dealer inventory funding arm actually fell by 4.1% to £136.5m. But its operating profit was extraordinary, a breath-taking 417.9% higher at £85m. However, the company admitted this was driven by a £73.1m decrease in provision for credit losses. During the three months in question, Harley shipped 54,810 bikes to dealers worldwide, a 3.5% increase. Global retail sales were 9.4% up to 44,235. The US domestic market was star performer, surging by 30.1% to 30,983 machines sold. Presumably, the deposits on many of these were paid with President Biden’s economic stimulus cheques, handed out to almost

Harley-Davidson changes gear every adult US citizen. Canada added 22.7% to a modest 1799 bikes. Overseas retail numbers were considerably less attractive. AsiaPacific countries boasted growth of just 0.7% at 5793. The EMEA region, once Harley’s biggest export market and predominantly representing European sales,

plunged by 36.1% to 4943. Latin America was 59.2% down to 717. Remarking on this outcome, Harley-Davidson supremo Jochen Zeitz said: “I am very pleased with the pace of recovery that we have seen across our business. The actions we have taken to reshape the business are having a positive impact. I

am confident Harley-Davidson in 2021 is a significantly leaner, faster and more efficient organisation which is ready to win and successfully deliver on our five-year Hardwire strategy, as the most desirable motorcycle brand in the world.” [$-£ translations use forex rates applicable on 20 April 2021]

EU HITS HARLEY WITH HUGE TARIFF INCREASE IF EUROPEAN HARLEY-DAVIDSON SALES IN the first quarter of 2021 were pretty terrible, they are now set to get much worse and possibly terminal as the year progresses. The European Commission (EC) has apparently caught the company with its trousers down over compliance with “rules of origin” product content requirements. And, in response, it has revoked Harley’s Binding Origin Information (BOI) credentials, effective from 19 April 2021. After former President Trump imposed tariff sanctions on European exports of steel and aluminium to the US, one of the ways that the EU took revenge in 2018 was to apply a tit-fortat 25% additional tariff on Harley-Davidson (and Indian) motorcycles imported into Europe from America, on top of the 6% they were already paying. When Harley’s new plant in Thailand came on stream in 2019, the brand was able to escape this extra burden on certain models by

22

MAY 2021

shipping them from South-East Asia instead, operating under agreed BOI regulatory limits. But now EC enforcers suspect that Harley has been economical with the truth about where

The potential impact on our manufacturing, operations and overall ability to compete in Europe is significant the components used to assemble them were sourced – and decided they are really American, not Asian. Punishment to fit this alleged crime is an incremental doubling of the 25% tariff on all American motorcycles entering Europe, regardless of origin. So they will be liable for

56% duties in total, applicable from 1 June 2021 onwards. As you’d expect, Harley is mightily aggrieved and says it will be lodging an immediate legal challenge to this decision. But given how slowly judicial wheels turn in Europe, the company could be looking at a de facto stand-off for years. “This is an unprecedented situation and underscores the very real harm of an escalating trade war to our stakeholders on both sides of the Atlantic,” said Harley boss Jochen Zeitz, who is, of course, a noted European himself. “The potential impact on our manufacturing, operations and overall ability to compete in Europe is significant. Imposing an import tariff on all Harley-Davidson motorcycles goes against all notions of free trade and, if implemented, these increased tariffs will pose a targeted disadvantage for our products, against those of our European competitors.”

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International news

Another tough year for Triumph

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ccording to latest annual results, Triumph Motorcycles sank even deeper into the red as its final-quarter peak sales season in an unusual accounting year coincided with lockdowns during the initial Covid-19 pandemic wave. In the 12 months to 30 June 2020, Triumph’s global revenue fell by 7.4% to £399.1m. UK turnover was 17.3% down at £58.9m. The rest of Europe yielded £183.9m, a 9.5% reduction. North America actually improved, 5.8% up

to £73.5m. But sales elsewhere in the world declined by 4.9% to £82.8m. Apart from the pandemic’s malign influence, operating profitability was also impacted by a negative foreign exchange translation burden of £11m. Overall operating loss was £44.2m, worsening from a £23m loss in the previous year. Operating margin deteriorated from minus 5.3% to minus 11.1%. The bottom line was a net loss extending to £35.8m, following a £17.4m loss to June

2019. Underlining the seriousness of this situation, Triumph parent Bloor Holdings was obliged to recapitalise the business with injection of an additional £50m investment in July 2020. Worldwide retail sales volume dropped by 13.4% to 48,993 motorcycles. Some 85.3% of them were sold overseas, versus 83.5% a year earlier. The company said all of its main markets in the US, UK, France, Italy and Spain had been “heavily affected” by the pandemic.

Suez crisis to hit bike deliveries? MOTORCYCLE BRANDS MANUFACTURING IN Far Eastern factories are already struggling to overwhelm inventory shortages in their UK and European dealer networks, caused by pandemicrelated production and logistics problems. But now they have another potential problem for those yawning gaps in showroom stock. The Ever Given, a fully loaded 220,000-tonne container ship bound for Europe, ran aground in Egypt’s Suez Canal, completely blocking this crucial waterway. Operated by Taiwan-based Evergreen Marine, it’s one the largest vessels of its type in the world – 400m long and 59m wide – and was due to dock at Rotterdam by 31 March and then the Landguard Terminal at Felixstowe on 6 April. Salvage experts have now refloated the offending ship but other maritime operators had already begun to divert vessels on Asia-Europe passages around Africa’s Cape of Good Hope,

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MAY 2021

adding about 3500 miles and up to 12 days to the voyage. There was also an enormous queue of shipping still waiting in the Red Sea to transit the canal. As yet, it’s unknown whether the Ever Given’s cargo of up to 20,000 TEU containers, which would have been loaded at a Far Eastern hub such as Singapore, includes consignments of motorcycles destined for European or UK supply chains. There will certainly be bikes on some of the other delayed container carriers. Normally about 50 Ultra Large Container Ships (ULCS) use the vital 120-mile shortcut every day, carrying more than 10% of global seaborne trade in goods and a similar quantity of oil shipments. After four days of blockage, fleets of ships were anchored off Port Said in the Mediterranean and Port Suez at the Red Sea end, or stuck in the middle of the canal, waiting to transit. Resultant bottlenecks at ports across Europe are

anticipated and the return of desperately needed empty containers to Asia is also being disrupted. So don’t expect all those forward-ordered bikes to turn up according to schedule. The delays won’t just affect machines made in Japan or China – Triumph’s stock destined for Europe from its plants in Thailand all passes through Suez too.

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Off-road news

The UK’S TOP SELLING OFF-ROAD RACE WEAR 01900 873456 www.wulfsport.com

Off-road news With off-road correspondent Rick Kemp

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enda tyres are proving a roaring success for UK importer Cambrian Tyres. As Kenda brand manager Graham Matcham explains: “Cambrian really needed something apart from branded off-road tyres. Major manufacturers are tied into sponsorship and the cost of that sponsorship filters down and influences the prices to the customer. So you have a situation where the less talented riders are subsidising the top performers.” Cambrian conducted a survey, the results of which indicated that its customers would buy motocross and enduro tyres from a lesser-known company if they were pitched at the right price. “Bridgestone was considered for a while but then it too got involved with sponsorship and prices went up. So the hunt resumed for a competitively priced range of offroad tyres. As luck would have it, Kenda had placed an advert in BDN looking for representation in the UK. We responded and duly received an encyclopaedia of tyres made by Kenda – every market, every fitment, every compound ... everything,” says Matcham. Fortunately, Cambrian Tyres has product manager Bryn Phillips, who quickly identified which of Kenda’s off-road tyres would best contest the market in the UK. Many people assume that Kenda products are made in the United States because many are named after famous American MX tracks. In fact, Kenda is based in Taiwan and the tyres are also produced in Shanghai and Vietnam but American riders develop the off-road range. Matcham points out the dangers of having to import goods from the Far East. “With the cost of shipping a container being so high these days you don’t want any fresh air inside. So we had a look at the wider offering and what we’ve ended up with is some very well-priced cruiser and scooter tyres, as well as the off-road range. Also, bearing in mind that this deal happened just pre-pandemic, once lockdown had come into effect and people started getting their older bikes out of the shed as projects, we fortunately had suitable tyres

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MAY 2021

Kenda a success for Cambrian

available, particularly for the older trails bikes.” Cambrian has off-road in its DNA, having been started in the time-honoured fashion by an enduro rider taking liberal quantities of replacement tyres to events and flogging the surplus from the back of the van. Neville Evans is still in the driving seat at Cambrian and still likes his offroad tyres, which has an influence on the rest of the company. The three key ingredients of a Cambrian product are good quality, the right price and exclusivity, according to Matcham. After the first couple of containers of Kenda tyres arrived, he could see that there was a pattern emerging. “This provided us with the confidence to ‘go big or go home’ as they say, so when sales eventually exceeded expectations by roughly 100% Cambrian still had some stock in hand.” Kenda is winning accolades from owners of certain cult models, and sporting success came early in the UK when Ashley Greedy won the 2019 Weston Beach Race using a K782 Sand

Mad rear and an MX soft terrain K780 front. Kenda also has a unique construction ‘reversible’ tyre, the K785 Millville, which can be used on two different types of terrain. Like every other importer, Cambrian has suffered from the “container wars” which caused shipping costs at one point to escalate from $2-3000 to $16,000. The prices have since settled back down a bit, but it still meant that retail tyre prices had to be increased slightly to compensate.

SPONSORSHIP OPPORTUNITIES A common challenge with any new brand is getting the name out there. Cambrian asked for sponsorship enquiries – not offering free tyres, but discounted rubber. According to Matcham, “It got Kenda out into the marketplace and it got people talking about them. And when people talk it filters back to the dealerships, as people come in and say, ‘I’ve got to have these tyres,’ so the sales drive was led more by the end-user than the dealer. “We’ve invested heavily in this brand and I think we’re doing a

better job for dealers than our competitors in that we can fulfil any demand for any style of off-road tyre – we’ve got the range, we’ve got the stock, it’s all ready to go”. Cambrian Tyres was founded on off-road, and the enthusiasm for that sector still shines through, but the Kenda brand covers pretty much all sectors: cruiser, commuter, scooter, adventure, trail... the list goes on, so it would suit both dedicated off-road or mixed dealerships.

THOMAS LLOYD, GRIP N RIP TYRES, PORT TALBOT “I WAS AWARE OF KENDA through their mountain bike tyres, which aren’t available in the UK, so as soon as Cambrian took on the motorcycle range I supported them. Some customers look at the Kenda prices and say that they can’t be as good as a Michelin or a Dunlop. My response is ‘try it and see what you think’ and usually they come back for more. I’m also a rider and have done some back-to-back testing and I’m quite happy to recommend Kenda”.

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01900 873456 www.wulfsport.com BRITAINS TOP SELLING OFF-ROAD RACEWEAR BRAND, OVER 40 YEARS STANDING STRONG

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Off-road news

Wulfsport goes Ventuno Fantic reveals Minarelli plans

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antic Motor announced the acquisition of % of Motori Minarelli shares from Yamaha Motor Europe in January this year. Much flag waving ensued as the engine manufacturer was brought back under Italian control and ownership. In April Fantic Motor presented its plans for the reorganisation and expansion of the Motori Minarelli operation at its Calderara di Reno base. It says it will continue to supply engines to other motorcycle manufacturers in compliance with the continuously evolving homologation

regulations but in parallel to this main activity, the assembly lines have been reorganised and will now house the entire Fantic Racing range of motocross and enduro machines, with further new Fantic models designed for urban and sustainable mobility also planned. Traditionally Motori Minarelli produced small capacity two-stroke motors but in recent years, with the Yamaha connection, it moved more towards four-stroke production producing powerplants for the XT and the WR and XEF motors and their performance kits.

LAUNCHED IN APRIL, THE ALL NEW VENTUNO RANGE from Wulfsport covers both child and adult sizes. The kids’ range covers ages from 3-13 years, while the adult range follows through with sizing from S-3XL. Wulfsport has styled the Ventuno racer shirts with a comfortfit stretch V-neck collar and they are made with 100% shrinkfree, fade-free, breathable polyester. Race pants use a new hard-wearing two-way stretch fabric for increased mobility, fit and comfort, says Wulfsport. There are seven new colourways for kids and eight fresh designs for the adults. Trade prices for the shirts are £12.49 for kids and £15.45 for adults, with race pants priced at £32.95 for kids and £35.95 for adults. For post-ride warmth, the new Ventuno softshell casual jacket has a fleece lining and is available in five colour options at £34.95 trade, or there is a line of zipped sweaters made from fleecebacked polycotton available in three colourways at £12.95 trade. Established in 1980, Wulfsport is now in its 41st year and is consistently among Europe’s top-selling ranges of race and leisurewear. Its 52-page 2021 catalogue is out now. To order your free copy contact 01900 873456; stores@wulfsport.com.

ARE YOU READY TO RACE? KTM DEALERS REQUIRED We’re looking to expand our KTM dealer network into some key territories in the UK to continue our success. We sold more new bikes in 2020 than 2019, increasing our market share in the process, and we can see potential for more growth. Sales increases will come, of course, from our extensive class leading ranges of motorcycles – but also by reaching more customers. That’s where you come in. If you can dedicate 200m2 for a KTM showroom, sell the whole KTM range (including Street, Offroad and PG&A) and create a real destination dealership to attract KTM customers in your territory then we can offer you all the advantages that Europe’s largest manufacturer holds – starting with the most exciting motorcycles on the planet. The following open points offer genuine and calculated opportunities of up to 300 units for dealers that share the same drive and ambition as KTM. Please contact mike.parker@ktm.com to discuss these opportunities further. Open points: Aberdeen, Bournemouth, Brighton, Cambridge, Carlisle, Chester, Doncaster, Essex (South), Grimsby & Hull, Hertfordshire, Kent (South), Lancashire, Lincoln, Liverpool, London (North/East/Central), Middlesbrough, Newcastle upon Tyne, Somerset, Staffordshire, Wales (Mid), Wolverhampton. Photo: Rob Gray (Polarity Photo)

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Off-road news

Muc-Off moving on

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ike and motorcycle care and maintenance company Muc-Off will be working with British Hard Enduro rider Jonny Walker throughout 2021 after he was added to the line up of athletes and teams that Muc-Off supports across cycling and powersports. “I am stoked that we have Jonny Walker onboard for 2021. Hard Enduro is one of the gnarliest sports in the world and we have worked hard to ensure our product range can deal with the extreme conditions that Jonny will be riding in. We love it when athletes defy limitations and Jonny is no exception, we look forward to seeing what he can do,” commented MucOff CEO Alex Trimnell.

As well as supporting Walker with cleaning and lubrication products, Muc-Off says it will also be working with the rider, using his competition experience to develop and Ne w test new off-road products. The Off-Ro ad Ch ain Lu b e company has already expanded its product range with a new off-road specific Chain Lube. Muc-Off claims it to be a game changer in lubrication thanks to its high-performance synthetic formulation, saying the unique formula provides excellent protection, while ceramic additives increase component life and maximise horsepower.

Scotch Mist: Johnny Walker has been added to Muc-Off’s rider support scheme

ISDE fever

Sherco launches new replica

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rench manufacturer Sherco has launched a new Fajardo special edition of its ST. According to Spanish trials rider Jeroni Fajardo, “When I joined Sherco in , we started developing a bike that would allow me to compete among the best in the world. We based it on the production ST, working to create the ultimate trials bike. The finished machine is equipped with exceptional components and upgraded to deliver % of its potential. It is a new design that makes it more aggressive in competition.” Sherco’s top-of-the-range machine is fitted with quality parts including a titanium exhaust elbow, lightened front rim, billet hubs, Hard Rock footrests, a red anodized head, Galfer JMP-radiators-210x76.pdf 1 19.04.2021cylinder 09:53:07 discs and Neken handlebars.

PREPARATIONS FOR THE 2021 FIM International Six Days of Enduro continue and, despite the current pandemic situation, the organising committee is proceeding with the necessary preparatory work for the event that will take place from Monday 30 August to Saturday 4 September between Lombardy and Piedmont, with the event HQ and the paddock located at Voghera-Rivanazzano Terme airport. The ISDE organising committee has also decided to extend the pre-registration closing date to 15 May and, as a result, the ACU Trials and Enduro Committee is inviting further applications from any other ACU Club team of three riders who are interested in competing. Contact Mary Kerr: 01788 566403; mary@acu. org.uk – for terms and conditions of entry. As far as national team entries are concerned, the picture looks like this. The World Trophy class comprises teams from Belgium, Brazil, Czech Republic, Estonia, Finland, France, Germany, Hungary, Ireland, Israel, Mexico, Netherlands, Poland, Portugal, Slovakia (Slovak Republic), Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States and Venezuela. For the women’s teams, Germany, Portugal, Spain, Sweden, United Kingdom and United States have got their names down. The Junior Trophy class line up is Belgium,

KEEP YOUR COOL

Czech Republic, Finland, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom and the USA. As ever, in all classes, the line ups for the Italian national teams hadn’t been confirmed at the time BDN went to press.

HUSQVARNA SUPPORT For riders wishing to take some of the hard work out of the ISDE competition, Husqvarna Motorcycles will have experienced personnel on hand throughout the event to support all Husqvarna mounted riders contesting the week-long event. The range of services on offer will include Husqvarna bike rental, race service and spare parts, so riders don’t even need a bike to take part, private teams take note. Rental machines available include 2022 enduro models for the following classes. Twostroke (€2690 ex VAT): TE 250i and TE 300i. Four-stroke (€2990 ex VAT): FE 250, FE 350, FE 450 and FE 501. The rental price includes a motorcycle for the period of the event, motorcycle transport costs to LombardyPiedmont, and registration and insurance of the motorcycle for the event. Order deadline for the rental is 30 June 2021. The number of rental bikes is limited, and orders will be handled on a first come, first served basis.

RADIATORS EXCELLENT COOLING EFFICIENCY HAND WELDED AND POLISHED INDIVIDUALLY PRESSURE TESTED IDENTICAL FITMENT TO THE ORIGINAL EQUIPMENT 2 YEAR WARRANTY

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Tel. 01536 265633 WWW.LARSSON.UK.COM

MAY 2021 29


Your thoughts and opinions on the trade’s top topics

STAR LETTER No intention of “getting back to normal”, we are “back to better”

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a comfortable customer waiting area with s a car service and repair business TV, refreshments and a PlayStation with we have faced many challenges motorcycle games. We have clothing, helmets especially in the last twelve months, and accessories in one room with a separate compounded by the difficulties with selling and dedicated electric motorcycle showroom the small number of used cars we offered displaying some of the UK’s best selling within the lockdown. Our electric motorcycles. decision to pivot the business As we have been in and and move towards motorcycles out of lockdown the new was driven by my passion for showroom has been open bikes and to add what we to the public for less than thought would be a small three weeks since opening additional revenue stream. it. We quickly realised that Despite these challenges, we had underestimated the 20-22 JA NUARY we have adopted a fresh potential and opportunity 2019 approach to retail and in within the retail motorcycle TICKET particular our drive towards industry, as our original S | EXHI BITORS | TRAVEL INFO “Social Selling”. Almost business plan forecast for WELCO M E T VISIT EX O EXPO forty percent of our sales four or five sold machines PO ! Dem ex are driven from social media nonsta no a month turned out to be nost qu ve nde nter odiis sil ficaet iciam iae Alatiam vivitri su gra, conum. and over sixty percent of the four or five a day! ppl. sales are aided with either a When we looked at the live video call or a pre-recorded enquiries and what was personalised video hosted driving the customer, on our YouTube channel. The we discovered two pandemic and the lockdown common objectives, situation has forced us to to save money and to change our tactic’s, however all avoid public transport. of the changes we have made are In our first six months we for the better and will remain delivered two hundred and one machines, even after the world returns to some form all done with no website, no showroom and of normality. We have no intention of little knowledge or experience of the brand “getting back to normal”, we are “back to we started with, all of this through the better” as the lessons from lockdown have height of a global pandemic and a national shown that whilst a big shiny showroom is lockdown! still required we can thrive without even Towards the end of 2020 we acquired opening the doors. We have increased three more brands and an additional one the number of staff from three to seven in January 2021. We also moved the sales and we will continue to recruit and grow operation into a forty-bike showroom throughout 2021.  opposite our service centre, this included

Paul Blair, Oakley Car & Classic, Maidstone

STAR LETTER WRITER

Will receive a SilverBack ack cleaning kit, worth over £55 retail value

Long and happy retirement

have just read of the retirement of one of the industry’s gentlemen, Bikesure’s Dave McCourt. Dave was always a welcome visitor when I was still active as an ATB and even after my retirement he would call in for tea and cake. He usually brought the cake! Our best wishes for

a long and happy retirement from me and my wife. Dave will always be welcome so that two old codgers can reminisce about the ‘good old days’ without any time pressures to get to the next appointment. Bill & Joyce Whitelaw, Better Riders, Cheshire

OFFICIAL DISTRIBUTOR

ON THE MOVE

All the latest jobs. Jobscene

Bikesure sales veteran retires Live page 33

Electric supremo joins Harley

HARLEY-DAVIDSON HAS HIRED RYAN Morrissey as its first-ever chief electric vehicle officer (CEVO), on the basis of having more than two decades of familiarity with “disruptive technologies”. Recruited from management consultant Bain & Company, McCourt joined Bikesure Morrissey parent Adrian Flux served most recently as Insurance Group in 2003, a senior partner following 32 years and head of its automotive rising up the ranks of Minister and mobility Insurance, latterly practice in the Americas. In this part of Groupama. Prior role, to that, his career had he led the development got off to a rocky start. of growth, A first job in the industry adjacency and M&A strategies ended abruptly within six for months, when Vehicle manufacturers, tech providers, and General Insurance and notoriously collapsed retailers specific to the in 1971 — leaving half long-range a million motorists transition to electric vehicles uninsured. and autonomous fleets.  Starting as a general clerk at Minster, he was Morrissey began his career promoted to general business at Lutron inspector before Electronics, as the US sales helping to set up a lead for its string of revolutionary first generation of software-based features, including the energy first motor protected management control systems. excess product in He holds the market. McCourt a BSc in mechanical engineering You spend a lot of time in subsequently became a hotels and it was a bit of from key account executive for Lafayette College and a godsend to speak to people Groupama, assisting with an MBA from the back in the office.” its integration into the MIT Sloan School of Management.  Bikesure general manager non-standard insurance Rob Balls added: “It’s market. Commenting on this appointment, been my absolute pleasure Reflecting on the next to have known and 17 years at Bikesure, Harley-Davidson chairman worked with Dave for over McCourt said: “I’ll miss and chief 25 years in his various the relationships with executive Jochen Zeitz roles in the insurance industry. people I’ve met across said: “Ryan the whole of the UK and He’s a great guy has extensive experience with and has been a fantastic attending several bike ambassador for Bikesure leading shows, the camaraderie OEMs, working on building and Adrian Flux. He’ll be with importers and their businesses missed by many, but not dealers, plus regular to develop, commercialise forgotten, and we’ll continue contact with staff at Adrian and support to meet up so he can Flux and Bikesure. It’s electric vehicles. I’m excited supplement his pension quite a lonely existence to by taking money off me have him being a dealer consultant. join the team to help us on the golf course.” lead in electric.”

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pecialist motorcycle broker Bikesure’s longserving dealer consultant Dave McCourt has recently retired after 50 years in the insurance industry.

Bike It appoints new marketing manager

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eoffrey Yale has joined Southampton based wholesaler Bike It as marketing manager. Yale is no stranger to the motorcycle industry, with over 11 years’ experience working with other leading brands in the sector.

New VP at iVendi

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aniel Glenn has been appointed as the new VP of technical operations at motor retail technology specialist iVendi. He joins from MAG-O, the digital division of Manchester Airport Group, where he was head of technology. Other senior positions include architect roles at The Radical Company and American Management Systems, as well as being IT director and architect at The Sports Predictor.

“I’m delighted to have joined the talented team here at Bike It, keen to get stuck in, delivering and I’m success and support across a vast suite of Geoffrey Yale receives a Covid-secure marketing avenues, with keen focus welcome from Bike-It MD Martin on the dealer network,” Mansbridge Yale said. “I’m brand recognition and affinity looking forward to amongst building on the the customer base with engaging great foundations of content a superb British across At iVendi, he will be responsible new and existing product brand and providing greater for building an ranges. focus and IT team that will expand Managing director Martin direction to allow it to to support the company’s Mansbridge fulfil its potential added: ambitious growth plans “We’re so pleased Geoff to the network and customers over the next three years, chose alike.” effectively doubling its delivery Bike It. His skillset is As head of the growing capacity. exactly what Bike marketing It needs to Glenn explained: “Over department at Bike It, make the next chapter the last few years, iVendi of its Yale is tasked history has developed a technical the best yet. We’ve got with increasing brand platform that provides ambitious awareness across growth a secure, compliant, highly plans here at Bike It, all advertising platforms, resilient, cloud-based which, with focus despite the service to thousands on supporting and pandemic, continues to of dealers in the UK bringing greater via grow and Germany. its dealer network and awareness, consistency bring onboard and success to new “My role will be to take leading and emerging Bike It’s dealer network that brands. We while increasing wish defining a technical roadmap to the next step, him every success.” to align with our overall business growth strategy and ensuring that 22 APRIL 2021 we are working on the right things at the right time.”

www.britishdealernews.co.uk

OBITUARIES

Neil McVitie

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1947-2021

eil McVitie, latterly the key member of the Arai Race order! No pressure LS2 Helmets agent for to buy, it just Support Team at the Isle of Scotland and the North Man TT races. His knowledge happened, and it was always a East, sadly passed away pleasant experience. on the of Scottish motorcycle racing 10 March after a long illness. “Over the years, we travelled He was 74. Here Gavin McCaffery, was invaluable. On Neil’s together around the country recommendations, the his former boss, remembers brand and Europe, his secured the likes attending many friend and colleague. of the then shows and events, usually “Neil had been in the motorcycle young Steve Hislop, Ian Duffas, sharing a room, and having Brian Morrison, and Jim industry most of his Moody, long chats working to name a about everything. few, all went on to life, having previously At one Motorcycle been in have successful Expo racing careers. the entertainment industry show, I remember sitting as “When Neil came to in a record plugger, working work our underwear as for me at Lloyd in our hotel “Whether at home or Lifestyle, we room far away as Australia. abroad, with coffee and biscuits, During a became friends time spent in Neil’s and colleagues. watching successful career, he worked company a darts match on the for That same Lloyds was a joy. I know I Belstaff International, sales team telly, and speak for Phoenix worked together the sales guys calling many of his colleagues in a few other us to Distribution, Lloyd say we were late for dinner. Lifestyle, companies over in subsequent years the years when I say Lazer Helmets, On Two But we stayed till it was we were Wheels until his retirement. over and blessed to Distribution and LS2 Helmets. We were arrived 40 have him as a friend minutes late. “He was ‘Mr. Arai’ in Scotland like a little family, and Neil was a “Neil was a great raconteur, as well as a workmate. He loved crucial part of our success. the motorcycle industry, and Ireland for many and we loved his stories and years “He was old school about he loved his and was always a welcome and a the record industry bikes. We have and and how he lost a real friendly face to his customers. consummate professional. I once had gentleman, a beloved a chance to recall join a dealer saying to Radio colleague, and His contribution to me Luxembourg, but a dear friend. the Arai turned it down He will brand’s success was significant, once that when Neil called as it would be greatly missed by so have taken him away and nothing was required, many people in our industry. and for many years Neil he from his family. We He was a always somehow used to say he leaves left with an had an behind his wife Eve and excellent voice for radio. six daughters.”

Arthur Robertson

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Business news

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It would be foolish to assume that our actions are entirely responsible for the rapid growth and success of the business as the pandemic has changed people’s perception of travel. Whether it’s to save money or to prolong health by avoiding crowded public transport there is a noticeable uplift of people looking to turn to two wheels. Our biggest surprise was how quickly electric motorcycle enquiries have risen. I anticipated a slow and gradual growth to the electric motorcycle market and knew that we would be early adopters with a need to consider this to be a much longer-term investment, however we are already seeing a return. Whether we like it or not electric motorcycles are the future, and after thirtythree years of riding I thought I would take a lot of convincing, but I was wrong. It took nothing more than a short ride out on a 125cc equivalent to convert me! Having now experienced some much larger machines as well I’m sold! From what originally appeared to be a period of doom and gloom we have adapted our business in terms of product, but more importantly our fresh approach and social retail concept to become a thriving and successful business. In less than nine months we have gone from one brand with five bikes in stock to five brands stocking over sixty, moved the sales operation into a bigger facility and anticipate outgrowing this before the middle of 2021. Our future is bright and our investment into the brands and in particular electric motorcycles, will see another significant development in our business.

Business news

Reaction

Reaction

Your thoughts and opinions on the topics that make the trade tick are welcomed: editorial@dealernews.co.uk BDN, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford, EX39 3FH

1969-2021

rthur Robertson, who “In 1999, about a week before enjoyed a long career I was due to get married, things working in various changed, and all of a sudden, I motorcycle dealerships, passed had a vacancy on my honeymoon away on 14 February. to Cyprus, and I couldn’t He and his brother Alfie think left of a better person their hometown of Rosyth to take than in Arthur! Feeling a little subdued Scotland in 1986 headed for after recent events, Portsmouth, where they my mood worked in soon changed as I now had a mad the building trade. Arthur’s career Scotsman in tow. The trip turned in the bike trade started in 1988 out to be the best holiday of my when he joined Rafferty Newman, life! Arthur had a very bubbly where his love and passion for the personality and was great fun to Yamaha brand was born. Former colleague and life-Jong be around. He would be the first friend Andy Mitchley remembers; on the dance floor and the last one to leave on nights out. “Arthur was a happy, super helpful “Arthur’s favourite bike guy who was so knowledgeable was his on 2005 Yamaha R6, YSS-210x76.pdf and his brother bikes and had1 a22.03.2021 fantastic14:11:08 talent for asked if it would be possible to remembering part numbers! get a replica R6 fuel tank to place

Arthur’s ashes in for safekeeping until his brother and sisters could travel down from Scotland to scatter the ashes over his mother’s and grandfather’s graves. “Arthur was a great friend and a true mate. He leaves behind four siblings Christine, Alison, Ian, and Alfred. He will be deeply missed.”

ARTHUR ROBERTSON’S

CAREER

1988-2000 Started his industry journey with Rafferty Newman 2000-2004 Motorcycle City – parts department 2005-2006 Portsmouth Yamaha – parts department  2007-2009 Fowler’s Motorcycles – parts department  2009-2014 Director Arthur’s Bike Spares 2016-2017 ADM Fine Machining 2018-2020 Crescent Motorcycles – parts department

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A perfect gentleman

ith the recent passing of Prince Philip, I must pay tribute to this most remarkable man, the calibre of which will be almost impossible to be equalled. In 2002 we supplied him with our first Jincheng Dax prototype, which he used for his carriage driving course inspection work, and dealing with him and his staff was a total pleasure. I found him to be a perfect gentleman, with a fantastic sense of humour and always polite and very capable at all levels. I remember many occasions of fun and banter over the years when dealing with him, his PA or his driver, and I can only echo the tributes that have been made to him. So, Prince Philip, Sir, it was a total pleasure. The fond memories will stay with me forever. RIP. Cyril Chell, Owner, C G Chell Motorcycles, Staffordshire

Off the

CUFF

After a welcome return to showrooms re opening, the news is that interest in electric power is rapidly increasing while demand for spares, accessories and clothing is strong and fully booked workshops are the “new normal”. A2B MOTORCYCLE TRAINING

A2B MOTORCYCLE TRAINING HAS RELOCATED TO EAST YORKSHIRE AIRPORT, CHURCH FENTON NEAR Tadcaster and its website tells prospective riders: “We don’t train you to pass, we train you to ride.” Alex, who organizes bookings, says quite simply: “We are mad, mad busy.”

ROSS MOTORCYCLES

“WHAT A YEAR IT’S BEEN, LIKE A SCI-FI MOVIE, BUT BIKE BUSINESS HAS BEGUN TO SHINE THROUGH HERE in Ireland.” Damien Linehan at ROSS MOTORCYCLES in Cork adds: “The future is going to be bright. I’ve never seen so many partners of bikers so happy for them to get away for a few days as we come out of lockdown.” Put another way that could read: “I’m going out on my bike, love...” “Just bloody go then. How long for? A week, a month? Just get out of my sight!!!”

KICKSTART MOTORCYCLES

FEEDBACK COMES FROM PAUL REYNOLDS AT KICKSTART MOTORCYCLES IN PORT TALBOT, WALES. “WE are selling a lot of 50cc scooters to older male car drivers who admit they need to get away from the wife. The feeling is possibly mutual”. He adds: “A bestseller for younger riders who want the big bike look is the LXR 125 Lexmoto at £2500. Can’t get enough of them.”

32

BIRKETT MOTOSPORT

BIRKETT MOTOSPORT ARE Scorpa bike importers based in Cumbria and a 300cc trials bike supplied to Reuben Owen who is regularly seen by millions of viewers on the latest Channel 5 TV series of Our Yorkshire Farm. “It’s been a tough winter with massive spares demand and rebuilds, but it’s brought out the best in that special niche community that is the trials world”, says June Birkett who, with Channel 5 TV series of ‘Our Yorkshire Farm’ husband Nigel, looks forward to next year and a resumption of the epic Scottish Six Days Trial which, by tradition, cannot go ahead without Nigel’s presence!

A1 MOTO

A1 MOTO IS A SOLUS TRIUMPH DEALERSHIP IN YORK AND IS HEADED BY DARREN ROEBUCK. HE SAYS: “WE are relaxed and are accepting it’s a different market now we are open again and meeting customers. It will take time, I think, to see what opportunity presents itself, so I’m going take a step sideways and fully evaluate.”

MOONRAKER MOTORCYCLES

PAUL CLARKE AT MOONRAKER MOTORCYCLES IN NORWICH ALSO OPTS FOR CAUTION AND SUGGESTS taking a longer-term market view: “I would say to dealers hold your prices and don’t distress sell your Euro 4 stock. Of course, it’s great at present, but will the customer sales surge continue and will stock supply still be intermittent in the next few months? A time to step back and think,” he advises.

OAKLEY CAR AND CLASSIC LTD

OAKLEY CAR AND CLASSIC IN MAIDSTONE, KENT, HAS AN INTERESTING SALES STORY TO TELL IN THIS ISSUE of BDN. Lifelong biker and classic car dealer Paul Blair is doing it “his way” after successfully moving into bike retailing 12 months ago: “We have no intention of getting back to normal, we are getting back to better,” says Blair.

Give BDN your “Off the Cuff” thoughts. They might just make a difference! e: editorial@dealernews.co.uk t: 01237 422660 e: john.featherstone1@hotmail.com t: 07541 998290

A Brand New Range of Xtreme Cleaning & Maintenance Products. Developed for demanding environments www.britishdealernews.co.uk SilverBack distributed by www.hendler.co.uk MAY 2021


Job Scene

Contact Alison on 01237 422660 or adsales@dealernews.co.uk

BMW MOTORCYCLE/ VEHICLE TECHNICIAN NORTHAMPTON

We’re looking for a Motorcycle/Vehicle Technician to work on electrical and mechanical systems across our Motorrad range, every day will be packed with variety. You’ll inspect components for wear and tear, carry out technical maintenance, repair or replace parts, as well as verifying vehicle functions and their subsystems. If you are interested in applying for this role, please send your CV to: victoria.johnston@wollastonbmw.co.uk

ADMINISTRATION ASSISTANT Required to work in our busy motorcycle dealership in Canterbury. Main duties to include helping the sales and workshop with administration, answering phones and website administration. Motorcycle knowledge an advantage. Hours 9 to 5.30 5 days a week (Some Sundays may be required) Please send CV via email to info@robinsonsfoundry.co.uk

Senior Sales & Product Advisor Moto Legends Distribution Ltd, North Muskham, Nottinghamshire

We are a small business selling motorcycle parts and accessories on line and to the trade. We are the sole UK distributor for GPR Exhausts and Joint UK distributor for Hepco & Becker. In addition we own the Norman Hyde brand that specialises in both classic and modern Triumph motorcycles. Particularly the Bonneville range and classic 3 cylinder models. A working knowledge of these models is required Office hours are normally 9-5 with one Saturday morning a month. However, like all jobs in the motorcycle trade, we have busy times and quiet times, so flexibility is essential. An excellent basic salary will be awarded to the successful candidate, depending on experience. Please send CV to arthur@moto-legends.com

EXPERIENCED MOTORCYCLE TECHNICIAN REQUIRED Based in Horsham West Sussex Tel: 01403 241103 Info@newstreetmotorcycles.co.uk

AREA SALES MANAGER NORTH OF ENGLAND AND SCOTLAND

We are looking for an experienced sales professional to further develop sales of our exclusive portfolio of brands to motorcycle shops in the above area. The person must ideally live in the area, be strongly self motivated, dynamic, and have a successful track record in sales. An interest in motorcycling would be an advantage though not essential. A company car will be provided and remuneration will be by way of a good basic salary plus performance linked commission. All applications will be treated in the strictest confidence and should be made to: Scott Empson, Managing Director Telephone 0771 5002243 E-mail Scott@nevis.uk.com

RETAIL DEALER OFFER

Contact Alison on 01237 422660 or adsales@dealernews.co.uk

www.britishdealernews.co.uk

FROM ONLY

MAY 2021 33


Business beat

Business beat SUPER DEDUCTION – A FINANCIAL MARVEL?

It’s complicated but if you qualify, Super Deduction tax relief is well worth claiming

T

he Chancellor’s Budget Day announcement of a new capital allowance which will allow companies to reduce their taxable profits by 130% of the cost of new equipment has attracted a lot of interest. But it’s also raised a number of questions says Will Silsby, a technical officer with the Association of Taxation Technicians.

THE SUPER DEDUCTION DEFINED Very simply, the Super Deduction is a new

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MAY 2021

temporary allowance which gives a greater and faster level of tax relief on qualifying expenditure incurred between 1 April 2021 and 31 March 2023. For most expenditure on plant and machinery, Silsby says that it works by treating the company as if it had spent an extra 30% on the item and then allowing tax relief on the whole of that uplifted amount in calculating the tax bill for the year of expenditure. “So,” he says, “with a 19% tax rate, the Super Deduction is designed to reduce a company’s tax bill by some 24.7% of

the actual cost of the qualifying item(s).” But the allowance isn’t available to all businesses; instead, it will only be available to those which are subject to Corporation Tax – typically limited companies. This means that sole traders and partnerships will not be able to claim it, and nor will it be available to a company if it is ceasing activity.

ONLY CERTAIN EXPENDITURE QUALIFIES The Super Deduction only applies to items which are treated for tax purposes as plant and machinery. For many businesses, Silsby says that “this is likely to cover most of their expenditure and simple examples of plant and machinery would include anything from a laptop to a double-decker bus. In contrast, a building or structure, or something intangible such as a franchise, cannot be plant or machinery and will not be eligible for the Super Deduction.”

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Cloud-based Dealer Management System

with Adam Bernstein www.abfeatures.com He also makes clear that a special provision in the legislation means that “any expenditure incurred as a result of a contract which was entered before 3 March 2021 will be ineligible as the expenditure is treated as made before 1 April 2021 regardless of when payment was required.” It should also be pointed out that some items of plant or machinery are specifically excluded from eligibility. Common examples include cars; used and second-hand assets; and plant or machinery which is leased out to another.

THE PRACTICAL EFFECT OF THE SUPER DEDUCTION Before delving into the effects of the Super Deduction, Silsby notes that all businesses (whether limited companies, partnerships or sole traders) are already entitled to an Annual Investment Allowance (AIA) which enables them to get tax relief on the whole of their qualifying expenditure for the year of purchase, up to an annual limit. “Until 31 December 2021,” he says, “the AIA limit is £1m, but is scheduled to reduce to £200,000 from 1 January 2022.” He explains that “the higher limit means that a company spending £500,000 before 1 April 2021 on plant or machinery will (without the Super Deduction) get a tax reduction at 19% on that amount – so £95,000. If that same level of expenditure was incurred after 31 March 2021 and qualified for the Super Deduction, the tax reduction would instead be £500,000 x 130% which, at 19%, gives a tax reduction of £123,500 – so £28,500 more.” An interesting effect of the Super Deduction is that at higher levels of qualifying expenditure it creates a disproportionately greater benefit.

A SEPARATE SPECIAL RATE ALLOWANCE As already noted, some items of plant and machinery are not eligible for the Super Deduction. This includes all items of capital expenditure which are treated as ‘special rate’ assets. Silsby details that these assets

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include integral features of a building (items like heating, lighting and power systems, air conditioning and escalators), long life assets (with an expected useful life of at least 25 years), thermal insulation and solar panels. He says that “under the general capital allowance legislation, the annual Writing Down Allowance on these items of plant or machinery is just 6% rather than the normal 18% meaning that these ‘special rate’ assets are written off more slowly for tax purposes.” But there’s a catch, says Silsby: “If a company incurs qualifying expenditure on

This is likely to cover most of their expenditure and simple examples of plant and machinery would include anything from a laptop to a doubledecker bus these types of asset in the two-year period starting on 1 April 2021, they cannot qualify for the 30% value boost explained above.” However, he says that companies in this situation will be, provided that the particular assets are not specifically disqualified, entitled to new Special Rate Allowance – this “provides tax relief for the year of expenditure on 50% of the actual cost instead of just 6%. Unlike the Super Deduction, this does not increase the value of tax relief over the life of the asset, but it does significantly accelerate the relief.” So, if, for example, the company spends £400,000 on such assets in a year, it would (ignoring the availability of any AIA) normally take over 22 years to get tax relief on 75% of

the cost according to Silsby’s calculations. But by allowing half of the cost to be written off in the year of expenditure, the Special Rate Allowance provides tax relief on 75% of the cost in 11 years.

SUPER DEDUCTION, THE SPECIAL RATE ALLOWANCE AND TAX LOSSES Another feature of the capital allowances regimes is that they can reduce a company’s taxable profits and can therefore, says Silsby, either create or increase a loss for tax purposes. “Companies,” he notes, “can normally carry back losses from one accounting period to the previous accounting period so that the profits of that previous period are reduced. This enables a repayment of Corporation Tax for the previous period. But because of the pandemic, the Chancellor has announced that losses arising in a company’s accounting period which ended between 1 April 2020 and 31 March 2022 can be carried back for two further years.” Such a loss carry-back could, states Silsby, enable a company that had depressed profits to still receive early tax relief. He comments, though, that “it is important to consider the alternative of carrying the loss forward, particularly if that might result in tax relief at 25% instead of 19%.” Lastly, it shouldn’t be forgotten that an important consequence of both the 130% Super Deduction and the Special Rate Allowance is that part of the tax reduction will be clawed back if the relevant asset is subsequently sold. “This,” advises Silsby, “needs to be borne in mind if such a disposal is likely.”

IN SUMMARY With the complexities set down, it’s not hard to see that it is essential for any company to take appropriate professional advice in advance to ensure that the Super Deduction or the Special Rate Allowance works as expected. 

In tune with the industry, leading through innovation and expertise

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MAY 2021 35

Business Beat

DeepBlue CloudDMS


Bike It

IS BACK Bike It may not be a household name, but it is certainly a motorcycle workshop and showroom name. Having been around for 40 years, thanks to its founder Martin Mansbridge making the right decisions at the right time, the company is now gearing up to meet new trading challenges

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MAY 2021

F

Marketing manager rom its origins as a supplier of hard parts Geoffrey Yale confirms to workshops and garages to its present that workshop items are still part position of providing a comprehensive of the core business. “All our workshop items range of own brand and premium products to continue to be very popular – tool chests and the motorcycle trade in the UK, Europe and MotoGP garage mats are still our best sellers. around the world, Bike It has always managed And the range continues to remain located (although Bike It’s ’new to expand, including the not at the same site) at the LiquiMoly lubricants that Nursling industrial Estate, moves’ all we brought on board last Southampton. The site now comprises the administrative point towards year, and Dynavolt and other branded batteries.” offices plus 150,000sq. one thing – Bike It is also heavily ft of distribution facility, into off-road products and from which over 15,000 optimism. We the latest addition to that road and off-road products particular catalogue is Dainese are imported, exported could all use armour, a UK exclusive. The and delivered for domestic some of that new lines are an indication consumption. of which way the company is headed – upmarket. And it’s not just the products either. Part of Yale’s brief is to improve the website and to raise the level of service and dealer liaison. “The team here at Bike It continues to grow as we recruit new specialist members,” explains Yale. “To cope with demand, as well as tooling up the newly created marketing team, including a videographer and photographers allows us to bring all our production capabilities in-house to our newly built studio. This includes our website, email and social media-dedicated resources, too. It’s already proving effective with new website updates and promotions being taken up by over 70% of all B2B orders placed.” This new force is evidenced not only by Yales’s appointment as marketing manager (some may remember him from his time at R&G and Muc-Off). He is joined by new sales director Dean Cooper, who previously 

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Bike It

MARTIN MANSBRIDGE – MANAGING DIRECTOR

worked with Oxford Products. End-users can access the website but they can’t buy anything direct. The 2021 catalogues include Off-Road, Road Parts and Servicing, and Road Accessories and Apparel. They all have a FlipBook version, so punters can enjoy hours of harmless fun in front of their screens. For the serious salesperson, however, the Bike It studio can produce complete virtual showrooms and individual displays, which are equally effective with or without Covid

BIKE IT TEAM PICTURED BELOW (LEFT TO RIGHT): • Dean Cooper Sales Director: 07498 902728 • Chris Bowes Sales Agent: 07795 377874 • Pete Downes Sales Agent: 07974 217771 • Geoffrey Yale Marketing Manager • Jason Davies Sales Agent: 07717 860509 • John Bradley Sales Agent:07795 377873 • Martin Mansbridge Managing Director • Karen Mills Sales Agent: 07384 256790 • Martin Howard-Grenville Sales Agent: 07788 245283 • Roger Gillespie Sales Agent: 07717 860507 (not pictured)

prevailing. Dealers are free to upload any Bike It website images to their own sites, which gives them a second bite of the cherry. Yale and the rest of the team are constantly monitoring the marketplace and product trends to make sure that Bike It customers don’t have to look elsewhere. This means that feedback from dealers will get listened to and acted upon. “Our aim as marketeers,” says Yale, “is to work alongside our talented sales team, helping them to support their dealers and provide them with information on new and existing products, data and promotions. My background has always been very dealer focused and I am keen to continue that support throughout our vast network. Although there is no magic button to success, as the team grows and we further develop our website and technology, it’ll make the whole customer experience – for both dealers and end-users – much better, allowing them to find exactly what they are after, where to get it and how it works.” Bike It’s “new moves” all point towards one thing – optimism. We could all use some of that. 

“IT’S A VERY EXCITING TIME TO BE INVOLVED with Bike It. The company continues to grow, even through these difficult times, with new staff coming on board alongside the already talented team here. Whilst a lot of other companies have been tightening their belts, we’ve seen this time as a real opportunity to develop our business relationships across all fronts, especially with our offerings and support to the dealer network. “The combination of Brexit and Covid did cause a few headaches initially, in terms of logistics costings primarily but also some product supply and order fulfilment. However, we quickly overcame these hurdles. Here at Bike It, we’ve always prided ourselves on the amount of stock and the diverse range of product we keep at our Southampton HQ and distribution centre, so we have, in the main, been able to keep our B2B – and so B2C – customers happy. Swift product deliveries and support are maintained as our market continues to increase, not only across our Bike It branded products but also our third party distributed brands too. Watch this space, Bike It is back.”

DEAN COOPER – SALES DIRECTOR “IT’S NOT ONLY AT BIKE IT HQ THAT THE team has grown but also out on the road. Our team of dedicated Bike It sales agents has also expanded, actively engaging with the retail network on a daily basis. Bringing a renewed focus to our all-important dealer network, it being our only route to market, it has been crucial to work closely with them through these especially challenging times. We can provide them with all the commercial support, including point of sale and data, they need to succeed. “We’ve got some very exciting promotions and marketing plans for the network to further support them throughout 2021and beyond. With the sector now opening up fully to the end-user again, we are excited to see how it’s going to be received.”

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Business Essentials

CATALYST

The Business More help for firms A Constellation Software Company

0116 230 1500 | sales@catalyst-uk.com | www.catalyst-uk.com

The latest news and views in the world of business

A post-budget guide to the assistance now available for businesses and the self-employed

P

olitics to one side, the government has acted in a way that no government ever has – not even in war time – to support businesses and the population at large in countering the threat posed to the economy and livelihoods by the Covid-19 pandemic. No programme will ever be perfect, but support is on-going and was extended in the March budget. So, what can businesses and the selfemployed avail themselves of?

BUSINESS EVICTIONS The government has placed a ban on the eviction of commercial tenants for the nonpayment of rent several times in the last 12 months. And the government, post-Budget, extended the ban again for another three months, this time to the end of June. With this latest ban, the government is now hoping that small business tenants and landlords will try to agree new arrangements for either paying or writing off rent debts. In a warning to all, the government has said that if – in general – deals are not done then it may force the situation with a solution of its own. While there is sympathy for smaller firms, there is some evidence that large businesses have been playing the system and not paying rent when they could.

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MAY 2021

The previously announced Job Retention Bonus, set at a one-off £1000 payment per employee kept on after furlough, has not yet been reintroduced since it was postponed BUSINESS RATES Business rates aren’t very popular, and many were pleased that the government cancelled business rates for all retail, leisure and hospitality businesses to help them cope with the pandemic. The Budget extended the business rates holiday in England for the full tax year 2020-21 and extended it until June 2021 for a number of business categories that includes shops and those linked to leisure activities. Beyond June, business rates will be discounted by 66% for the remaining tax

year 2021-22 up to a ceiling of £2m for closed businesses.

RECOVERY LOAN SCHEME Bounce Back Loans and the Coronavirus Business Interruption Loan Scheme were replaced with a new Recovery Loan Scheme from 6 April. This new scheme will allow businesses to borrow between £25,000 up to £10m, with the government giving lenders an 80% guarantee. The scheme is scheduled to run until the end of the year. Access to the funding is via the

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government’s network of approved lenders via the British Business Bank.

ADDITIONAL RESTRICTIONS GRANT For businesses that aren’t covered by other grants – they’re ineligible for whatever reason – the Additional Restrictions Grant is a discretionary grant which is administered by local authorities. To help firms understand potential eligibility, the government’s website offers several examples of firms who might receive funding, including those that supply the retail, hospitality, and leisure sectors; those in the events sector; and those required to close but which do not pay business rates. It is not available to businesses in an insolvency procedure.

JOB RETENTION SCHEME The Coronavirus Job Retention Scheme (CJRS) has been extended again, this time until 30 September and will cover pay to 80% of wages up to a cap of £2500. Employers will be expected to cover some of the cost – from 1 July 2021 the employer contribution will be 10% in July which will rise to 20% in August and September. The previously announced Job Retention Bonus, set at a one-off £1000 payment per employee kept on after furlough, has not yet been reintroduced since it was postponed last year.

SELF-EMPLOYMENT SUPPORT The self-employed haven’t been missed out; for them the Self-Employment Income Support Scheme (SEISS) has been extended with two more grants – a fourth grant for February 2021 to April 2021 which will pay 80% of average trading profits for three months up to a cap of £7500, and a fifth grant to cover May 2021 to July 2021 which will pay 80% of average trading profits if there has been a drop in turnover of 30% or more. It will pay 30% if the individual has not been as severely affected. Notably, those who submitted a 2019-20

The Budget extended the business rates holiday in England for the full tax year 2020-21 and extended it until June 2021 tax return by midnight on 2 March were also eligible.

REFUND ON STATUTORY SICK PAY Firms with fewer than 250 employees as of 28 February 2020 can still apply for a full refund from the government on 14 days of statutory sick pay per employee off sick with Covid-19. By definition, any sickness claimed had to have started on or after 13 March 2020. The individual claimed for doesn’t need to provide a doctor’s note, but they do have to either have had coronavirus, been unable to work because they’re self-isolating, or have been shielding in line with public health guidance.

It’s important that the business keeps records of all absences and statutory sick pay payments to Covid-19.

PAYING A TAX BILL Lastly, those that cannot pay their selfassessment tax bill can set up a payment plan online to spread the cost of the bill if they owe £30,000 or less; do not have any other payment plans or debts with HMRC; have tax returns that are up to date; and an enquiry is made less than 60 days after the payment deadline. The payment plan can be set up online – there is no need to contact HMRC. It’s also possible to set up a Time to Pay Arrangement with HMRC if an individual or business is unable to pay any other taxes in full, Corporation Tax being a good example.

IN SUMMARY We’re not out of the woods yet, but the end game is in sight. In the meantime, businesses would be best advised to spend some time on www.gov.uk looking up each of the forms of help detailed. 

In tune with the industry, leading All-in-one Business Management Soſtware through innovation and expertise for Motorcycle Dealers Complete Business Solution. Easy to Use 0116 230 1500 | sales@catalyst-uk.com | www.catalyst-uk.com www.britishdealernews.co.uk

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MAY 2021 41

Job Scene

s Essentials

with Adam Bernstein www.abfeatures.com


Marketing Matters

MARKETING

MATTERS

Expert adv ice to improve how you promote and sell you r products or services

DAN SAGER FOUNDED THE FAB-BIKER PR agency in 1996 and has been advising businesses in the motorcycle industry on marketing matters ever since. Here he shares some of the most important lessons he’s learned during that time. fab-biker.co.uk

SIX STEPS TO HEAVENLY ADVERTISING

This is the second in a series of three articles covering the main aspects of marketing, advertising and public relations. Here we recap six key points to consider when advertising

T

here are many ways to blow your advertising budget but the three main traps to avoid are saying the wrong thing, talking to the wrong people or doing it at the wrong time. These six simple steps will help you decide what to say, who to target and when to do it!

ARE YOU A BRAND BUILDER OR A BOX SHIFTER? We all know that the purpose of advertising is to encourage people to buy stuff. When box-shifting, the objective is to get people to buy NOW. Brand building, by contrast, is all about making consumers want to buy in the future. Before you book any advertising, it’s essential that you are clear about what you want to achieve and which option you should pursue.

THE UNIQUE SELLING PROPOSITION American advertising pioneer Rosser Reeves used this phrase to describe the benefit exhibited by a brand that enables it to stand out from its competitors. He’s the man who came up with M&Ms’ slogan “The milk chocolate melts in your mouth, not your hand”, which is a perfect example. What’s so special about your offering? And if you can’t think of anything, how can you expect your customers to notice it?

BRAND VALUES Remind customers why they buy from you by highlighting your brand values. There are a variety of reasons why customers

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MAY 2021

prefer certain products or services, ranging from value to exclusivity, high tech to heritage and ethical to celebrity endorsement. In the highly competitive

Sometimes the facts speak for themselves – you simply need to inform people that something is new, or back in stock, or at a special price modern world, where other businesses are constantly trying to tempt your customers with offers and incentives, you need to work hard to keep them loyal to you.

INFORMATION OR PERSUASION? Sometimes the facts speak for themselves – you simply need to inform people that something is new, or back in stock, or at a special price. On other occasions, you may need to stir their emotions with words and pictures to create a sense of desire. Before designing your advert, be clear in your own mind which route you’re going down, otherwise your message will become confusing and less effective.

ARE YOU TALKING TO THE RIGHT PEOPLE, AT THE RIGHT TIME, OR SHOUTING IN THE DARK? Advertising is most effective when it is accurately targeted at potential customers. Think about your audience in terms of age, gender, location and interests. Next, ask yourself what is the best way to reach them – through printed publications, online (including social media) or broadcast (TV/ radio). And bear in mind that, like comedy, advertising is all about timing. Tell people too far in advance, and they may forget or postpone making a decision; leave it too late and they might have made other plans.

YOUR CALL TO ACTION FOR A HAPPY ENDING! Don’t tease potential customers only to leave them hanging. Tell them what they should do next. Don’t be afraid to be blunt. It’s OK to say, “Buy now” or “Contact us for details”. You will also be able to measure the response to your call to action to understand how effective your advertisement has been. 

NEXT MONTH Public relations – from core values to crisis management, and everything in between.

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MAY 2021 43


Product news

BRITISH DEALER NEWS

Products The latest products for your showroom

2021 TRADE DIRECTORY Get Listed Be Seen

Airoh Spark 4

K-Tech for Z 6

FOLLOWING ON FROM THE RECENT LAUNCH of its Downforce Naked Spoilers for the Yamaha MT-07 and MT-09, Puig has released a version to suit the Kawasaki Z900. The spoilers have been honed through extensive wind tunnel testing and Puig says that in use they increase the aerodynamic load on the bike, improving downforce and offering greater stability and control. The extra downforce is concentrated over the front axle, which improves front grip and reduces the risk of wheelies at what Puig describes as “significant” speeds. They are a simple bolt-on fitment and come in a choice of black or translucent green at an SRP of €176.90. Puig; 0034 938 49 06 33; info@puig.tv

FROM ONLY

£62

Alpinestars Copper Jeans v2

A NEW MID-RANGE FULL FACE HELMET HAS arrived from Airoh. Designed to be an all-rounder suitable for commuting, road trips or even track days, the aggressively-styled Spark has a thermoplastic shell that has been aerodynamically refined to reduce buffeting and increase ventilation. The extra-wide visor is equipped with a Pinlock anti-fog insert, and there is a drop-down sun visor for sunny days. Inside, the hypoallergenic liner is removable and washable and there is a wind stopper to reduce both breezes and noise levels. It comes in sizes S-XL in seven different graphic colourways for an SRP of £164.99, plus a fluro yellow design which is £194.99 SRP. Bike It; 02380 658700; tradesales@bikeit.co.uk

Puig spoilers

12 MONTHS PROMOTION

K-TECH HAS A NEW suspension kit for the supercharged Kawasaki Z H2. The 25IDS (25mm Independent Damping System) fork cartridges are a complete replacement damping system designed to fit OE forks that do not have external compression adjustment. They have 30 clicks of independent compression and rebound damping adjustment and 18mm of spring preload. SRP is £839.94. For the rear there is the five-way adjustable DDS Pro rear shock which has compression and rebound damping adjustment, length adjustment and hydraulic spring preload adjustment. It also features a bypass valve adjuster which controls both compression and rebound damping adjustment to assist with chassis control at very low velocity shock movements. SRP is £1194. Neither forks nor shock come with springs, which can be purchased separately to suit application. K-Tech Suspension; 01283 559000; enquiries@ktechsuspension.com

A NEW-SEASON DENIM PANT, the Copper v2 is a classic style, five pocket commuting jean that combines a stretch denim layer for comfort with aramidic fibre panels for protection. The straightcut legs are pre-shaped and incorporate Bio-Flex knee armour. All seams are triple-stitched for strength. The Copper v2 comes in three leg lengths and in waist sizes from 28-40in for an SRP of £174.99. Alpinestars; 0039 0423 5286; sales@alpinestars.com

Kappa Cube 4 KAPPA HAS CHOSEN TO TO PUT FUNCTION OVER FORM, maximising the carrying capacity of its latest top boxes aimed at scooters and small motorcycles. Available in 32 or 43-litre versions, the smaller Cube box can store a full face or modular helmet and the larger version has room for a pair of lids, despite the relatively diminutive external dimensions. The lids of the boxes have a carboneffect trim, and there’s a satin silver trim to break up the otherwise unremitting black. Both boxes come with a fitting plate and installation kit, and the 43-litre version also comes with a passenger backrest as standard. The 32 litre is £57.99 SRP, and its bigger brother is £116.95 SRP. Neo Distribution; 01778 349333; sales@putoline.co.uk

2021 TRADE DIRECTORY

Call 01237 422660 or emailadsales@dealernews.co.uk

44

MAY 2021

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Lexmoto LXR 5 LEXMOTO HAS UPDATED ITS BEST-SELLING SPORTSBIKE TO EURO 5 spec. The new LXR has a revised 125cc liquid-cooled 12.5hp motor with a six speed gearbox which will take it to a maximum of just over 68mph. Brakes are discs front and rear, with a monoshock rear suspension arrangement. Three new colours identify the 2021 model – black and gold, black and red or black and white – which is available for an SRP of £2499. Lexmoto; 0844 567 8887; www.lexmoto.co.uk

from £75 per month withno contract andno hidden charges

Dealers are now experiencing more than double the numbers of enquiries

Stylmartin Matt Sneaker A BASKETBALL-STYLE BOOT SUITABLE FOR BIKING DUTIES, THE NEW Stylmartin Matt Sneaker offers a casual look but with the safety features required for riding. The sneakers are made from a fine full-grain black leather which is given a soft, velvet-like texture by brushing during the manufacturing process. The finish is water-repellent, plus there is a waterproof liner to make the boots suitable for all-weather use. Safety is provided with PU ankle protectors plus reflective details on the laces and heel for night-time visibility. Available in men’s and ladies’ sizing from UK4-12 for an SRP of £155. Dot4Distribution; 020 3514 2413; info@dot4distribution.com

‘All-new’ and improved Bikes for Sale section! New page templates and links from all reviews SIP bearings 4 REPLACING WORN HEAD bearings can be an problem for vintage Lambretta owners, as decent quality originals can be hard to come by. To get around this issue, SIP has commissioned Bavarian engineering firm V2 Edelstahl to make a set of improved bearings to suit. A taper roller bearing is fitted at the bottom of the steering tube, with an encapsulated inclined ball bearing at the top, along with new EC80 steel bearing cups. Together they are said to hold the forks more solidly and allow freer movement, giving better steering feel as well as being more durable. SRP is €94.12 + import duties. SIP; +49 8191 96999-69; ralf@sip-scootershop.de

2021 TRADE DIRECTORY Call 01237 422660 or emailadsales@dealernews.co.uk www.britishdealernews.co.uk

• MCN’s FREE automatic stock upload to Facebook marketplace and Friday Ad • Faster load speed / boosted Google rankings • New FREE to use upload software from Motors.co.uk • NO CHARGE for ‘feeds in’ and ‘feeds out’ • Promoted across Find out more 01733 979429 claire.spalding@bauermedia.co.uk

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MAY 2021 45

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Product news

PRODUCT SHORTS

TCX Dartwood 3 THE NEW DARTWOOD BOOT IS DESIGNED FOR THE URBAN commuter, combining classic styling with protection from the elements. It comes in two models – the GTX and the WP. The GTX version has a full grain leather upper with red stitching with a GoreTex Extended Comfort membrane which is waterproof and breathable for all-day comfort. An Ortholite footbed provides cushioning, while a Zplate shank optimises front flexibility and transverse rigidity. There are D3O inserts on the malleolus areas (the bony bits on the side of the ankle) as well as the heel and toe areas for impact protection. Fitting is by a combination of laces and a side zip for convenience. The Dartwood WP is very similar to the GTX but it comes in choice of black or brown leather with a T-Dry waterproof membrane replacing the GoreTex one. Both come in sizes EU 38-48 at £199.99 for the GTX or £179.99 for the WP. Nevis Marketing; 01425 478936; info@nevis.uk.com

BICKERS

BICKERS IS GIVING AWAY TEN MEDICAL-GRADE (FFP2) face masks free-of-charge for every £100 spent and 500ml of hand sanitiser freeof-charge for every £500 spent on any orders except those containing NGK spark plugs. To redeem the offers when ordering online, use the code PPEMASKFREE for the facemasks and PPEHANDFREE for the sanitiser. Bickers; 01394 604040;

GAERNE

GAERNE’S GX1 MOTOCROSS BOOT HAS A new colour for the summer – orange. The GX1 features over-extension protection and anti-torsion construction. There is suede trim on the upper calf for heat protection and the alloy buckles provide a snug fit or can be left looser to accommodate a knee brace. Along with all the other colour options, the new version of the MX boots has an SRP of £183. MRS; 01423 772885

SAMCO KIT

RACEBIKEBITZ HAS PUT TOGETHER A NEW KIT OF Samco hoses to suit 2021 Kawasaki ZX10R and ZX10RR models. The kit removes all the standard fit metal joiners and replaces them with one-piece silicon hoses to improve coolant flow and reduce the risk of failures. They come in a wide range of standard and custom colours with prices starting from £107.71. RaceBikeBitz; 01763 249807

VPR.303 F659 helmet 2020 SAW THE LAUNCH OF THE NEW HELMET brand VPR.303 and it is now expanding its range of offerings with the F659 helmet. Said to take the brand to “a higher level of quality, comfort and safety”, it has a fibreglass shell with a chrome trim around the visor and base openings. The visor seals with a lock-down lever and the interior is in quilted leather and suede. Available in gloss black or a tea-stained effect Union Jack graphic, the F659 comes in sizes S-2XL with SRPs starting at £179.99. Motohart; 01916 030020; info@motohart.com

Shednought 4 WEST YORKSHIRE-BASED SHED RIDES has released details of its forthcoming Shednought commuter/utility electric motorcycle. The 111kg road-legal machine combines a 5kW motor with a 52v, 4kWh battery pack making it good for 55mph and up to 50 miles. It uses a steel building-block frame allowing the perimeter to be a continuous attachment point for bolt on accessories – such as front and rear carriers, racks or trailers. The fully-customisable dashboard runs on the popular Android app Torque Pro, and there’s a range of 12v lighting and switchgear packages. Price to be announced. Shed Rides; 07842 217020; andy@shedrides.uk

FORZO

CARL FOGARTY HAS JOINED WITH BRITISH watch brand Forzo to produce an exclusive and limited-edition collection. The allnew watch range takes inspiration from key moments in Foggy’s racing career, including his record-breaking 1992 TT lap at an unforgettable average speed of 123mph. Appropriately enough, the first watch is called the “123mph” – and it comes in a variety of colours and specifications. SRPs start from £500. Forzo; 01684 252686

OXFORD

IDEAL FOR CATCHING DRIPS and soaking up spills under motorcycles, cars or any motorised vehicles, Oxford’s Drip Pads absorb and retain oil and oil-based liquids such as engine/gearbox oil, fuel and most brake fluids and are hydrophobic, so can be used to clean up oil spills on water. Each pad has a 0.5 litre absorption capacity. SRP is £9.99. Oxford Products; 01993 862300

Weise Apex Kickback 2.0 5 OXFORD PRODUCTS HAS UPDATED ITS casual riding shirt to create the Kickback 2.0. The fabric has been made more luxurious and the fittings have been upped in quality, plus the fit has been improved and it now comes with CE-approved shoulder and elbow armour included. The hidden zipper fastening has been retained from the original model, along with the security loops to attach the back of the shirt to trousers to stop it riding up. It comes in sizes S-5XL in plain black, red check or grey check for an SRP of £119.99. Oxford Products; 01993 862300; info@oxprod.com

2021 TRADE DIRECTORY

Call 01237 422660 or emailadsales@dealernews.co.uk

46

MAY 2021

WEISE APEX ARE A SHORT-CUFF STYLE RACE GLOVE MADE from full-grain leather, which is double layered in critical areas. There is an integrated TPU knuckle reinforcement and scaphoid protection on the palm, and a leather bridge between the little and ring fingers. Stretch panels on the ring and index fingers add extra flexibility for improved comfort and control. The palm has a silicone print to improve grip, and both the index finger and thumb are touchscreen compatible. The padded cuff has a Velcro closure for a snug and secure fit. They are available in black or black/ white, in sizes S-3XL, at an SRP of £59.99. The Key Collection; 01179 719200; sales@thekeycollection.co.uk

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Product news

PRODUCT SHORTS R&G

R&G HAS LAUNCHED A new design of tankpad using German Orafol adhesive. The threepiece pads come in a range of colours to suit most motorcycle brands, or are available in a carbon weave finish. The kit comes complete with a wipe to clean the tank for an SRP of £20.99. R&G; 01420 89007

WK BIKES

THE NEW EURO 5 VERSION OF WK BIKES’ Scrambler 125 has arrived in the UK. The Scrambler combines retro styling with up-to-date tech such as LED lights and digital instruments. For 2021 it is available in a new grey colour option as well as classic black. SRP is £2199 plus on the road charges including a two-year warranty. WK Bikes; 01507 523900

MITAS

MITAS HAS ANNOUNCED A PRICE INCREASE FOR motorcycle and scooter tyres, as well as its complete range of tubes and mousses. The increases range between 4.5% to 7.5% and became effective from the 25 March 2021 and reflect raw material and logistic cost increases, says the company. Mitas; www.mitas-moto.com

MT Helmets 46 SPANISH HELMET manufacturer MT has two new helmets for the 2021 season. The open-face Viale has a polymer shell fitted with a fire-retardant lining and a detachable full-face polycarbonate visor with a scratch resistant coating. Closure is by micrometric buckle. It comes in matt black or pearl white for an SRP of £69.99. The Gecko is a flip-front helmet ideal for the city commuter or light touring duties. It has a drop-down sunvisor, and also has a fire retardant liner. It comes in matt black or pearl white for an SRP of £89.99. Oxford Products; 01993 862300; info@oxprod.com

Kenda Kozmik A NEW DUALcompound scooter tyre from Kenda, the Kozmik features an efficient watermoving tread pattern with sipes to provide extra wet-weather grip. The shoulders of the tyre are made of a softer compound to improve cornering grip, while the centre section is a harder compound to improve durability. It comes in a range of sizes including 3.5-10, 120/70-12 and 130/70-12 to fit most popular scooter models. Cambrian Tyres; 01970 624004; info@cambriantyres.co.uk

Mivv for MV 4 EXHAUST MANUFACTURER MIVV IS CELEBRATING 50 YEARS of pipe bending with a new system for MV Agusta’s Brutale 800 – the first MV to have been given the Mivv treatment. The Brutale has been furnished with a Speed Edge horizontal silencer with triple “salami slice” outlet pipes. It’s made from 304 stainless steel and comes in two finishes – Black Moon and Pearled. The new system is 3.5kg lighter than OE, and Mivv’s figures show a 4hp increase in power. UK prices are yet to be confirmed. Moto GB Distribution; 01706 212102; leovincegb@gmail.com

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GUIDE

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Know More & Purchase Better with MBG Motorcycle Buyers' Guide (MBG) will bring you the up-to-date information of more than 100 suppliers from Taiwan & China. Check our website for more information: www.motopromedia.com or contact us to get a free copy of MBG

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Product news

Texa Multihub 5

Scrambler outfit 5 WATSONIAN HAS WIDENED ITS RANGE WITH A KIT to fit its 1950s-style trials sidecar, the International, to Triumphs retro-styled Scrambler. The International has a glass fibre body with brushed aluminium wrap on the sides to ape the original’s aluminium construction. It comes fitted with a grab rail and tubular back rest, and there is a 70-litre storage locker beneath the bench seat. The mudguard is also made of glass fibre and comes fitted with road legal running light, indicators

and a tail light. The body is mounted on Watsonian’s powder-coated tubular steel chassis complete with hydraulic suspension and a 16in spoked wheel. The unit comes in red gelcoat finish to match the Triumph’s paintwork as standard or can be ordered in other colours on request. Pricing starts at £3995 and the Triumph Scrambler fitting kit is £475. Watsonian; 01386 700907; sidecars@watsonian-squire.com

TEXA’S LATEST TOP-OF-THErange diagnostic interface is the TXT Multihub. Suitable for use on all types of vehicle – motorcycles, scooters, quads, cars, boats, commercials, agricultural, etc – the Multihub has a built-in backlit display which shows connection type, vehicle battery voltage and status. The rugged splash-proof IP53 casing has been designed to survive the knocks of workshop life. It can connect to the display unit through WiFi, Ethernet cable, Bluetooth or USB to perform a wide range of diagnostic operations. Demos are available. Texa UK; marketing.uk@texa.com

t

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MAY 2021 49


GET YOUR

Product news

NEW PRODUCTS SEEN IN

2021

RETAIL DEALER OFFER

Product news

FROM ONLY

Products

on 01237

10TEN ElectricBIKE BRAND

PIT MOTOCROSS AND its first all10TEN has launched 10TENMX-E. It electric model – the and novice riders, is aimed at junior settings to restrict so has two power is capable speed until the rider full max of the enough to unleash to power the 1000W. This is enough of 45km/h. MX-E up to a maximum battery can The removable lithium for a fullybe rapidly swapped ent, and can charged replacem 5 in four to six nose ph recharged be Trium then including SPECIALIST PYRAMID UK BODYWORK hours. SRP is £999 new its and labour Plastics has just launched a six-month parts nose fairing with Triumph Speed Twin warranty. The nose 708607; specialist colour match. Dualways; 01623 with a cockpit screen s.com fairings come fitted drew.m@dualway the Speed Twin by Puig, and fit onto ion to the bike. The without modificat and are UK the in fairings are painted MX1 Roost Guard6 k Triumph’s paintwor SMART Kit Bike designed to match Rapid r5 look! Available in body SMART seRAPID BIKEarmou Daine NEW perfectly for an OEM ’S MX1 SRPs start THE DAINESE Silver, ARE Ice ly designed 2021 and FOR NEW both Korosi Red s fuelling kit is specificalbody protector performance of Euro MX2 Roost the Guard and at £155. to improve fuel/ enduro. 01427 677990; s and les by enrichening the motocros for 5 motorcyc Pyramid Plastics; 4 and a The compact-sized features range. Guard rev lastics.co.uk Roost the ut MX1 ramid-p The sales@py air ratio througho lambda by controlling the this(certified r back protector Pro-Armo SMART module does from the operation 1) made to modify Level in order EN1621-2 tosensor signal andon the for comfort effect rubber module’s nitrile The ECU. expanded of the stock (Level increased or reduced , plus a chest be protector flexibility lambda signal can s (Level 1),Bluetooth and , shoulder app connected via 2), a freeprotector using defence delivery, an all-round power s forsmoother protector hip promises it and nts of up to 20% and entsadjustme impact. Velcro against torque improvem ventilated 5hp. fit, and the ately a tailored allow boosts of approxim cool in , power riders plug and play operation toakeep helps simple n is structure Installatio in R1250GS, R1250GS ion. Available BMW’s of competit models it fits are the current andthick the only, R1250RT. in blackand .com R1250RS or L-XXL) sizes, XXS-M rformanceparts-ltd Adventure, R1250R, of £219.99. 01327 706139; colin@pe SRP Parts; has an nce MX1 Performa a similar The MX2 model has the Pro-Armor with but , structure out for a more back protector swapped

LOOKING FOR A MINI ADVENTURE? THEN THE RECENTLY UPDATED Sinnis Terrain 125 could be the ideal companion. Despite having just 125cc, the Terrain is a “normal” size bike, making it suitable for bigger riders who don’t need power beyond the 12.7bhp the fuel-injected, liquid cooled motor provides. The six-speed gearbox allows a wider spread of gears to allow for both on and off-road use, and there is a combined braking system with discs front and rear. It comes with side panniers, and a 48-litre optional topbox, which takes the total luggage capacity up to 66.5 litres. The digital dash includes a gear indicator as well as the modern day essential – a USB charging port. Its available in Arctic White or Canyon Red for an SRP of £2899 + OTR. Sinnis; 01273 506306; sales@sinnis.co.uk

Product news

TO THE HARKING BACK face Roadster is a full racing lids, the ByCity F1 based on the JPS helmet with graphics shell era. The carbon fibre livery of the same comfortable fit, and is ovalised for a more sity impact absorbing multi-den a is th undernea a wide aperture opening inner shell. There’s a visor which gives for the thermoformed e and inside is a removabl vision, of field better D Closure is by double and washable interior. for an comes in size XS-XL buckle. The Roadster SRP of £229.95. ; 020 3514 2413; Dot4Distribution ution.com info@dot4distrib

r Terra Force rubbe MITAS IS

5 HJC RPHA 90SHELMET FROM HJC IS SAID TO

THE NEW FLIP FRONT the brand’s RPHA , taking cues from be “race inspired” comes in n means the the 90S 11. The track inspiratio and lightweight keep it as compact three shell sizes to to aid has a wide visor opening as possible, and it spired features include touring-in More vision. peripheral in the open or (so it can be ridden dual homologation locking visor, centre Pinlock-equipped closed positions), buckle fastener quick-release micro visor, sun n drop-dow Bluetooth accept HJC’s SMART for and it is ready to It comes in solid colours communication system. carbon for £479.99 for £449.99, plain graphics £399.99, for £499.99 SRP. or carbon with graphics s; 01993 862300; Oxford Product info@oxprod.com

BRAND SLOVENIAN TYRE to its extreme adding junior sizes Designed for enduro tyre range. 50 to 85cc, the motorcycles from new rubber company claims the and filters high levels of grip OF Malossiensures EXTENDED ITS RANGE excellent MALOSSI HAS stability, along with scooters. suitable for nce air filters forthem high performa handling, making the OE filterriders. range replacescompetitive The standard both novices andflat sponge in either 70/100-19 and comes element and The fronts come in filtersMX MH panel Force or as dedicated sizes in Terra Both configuration90/90-14 of maxi scooter. Super compounds for certain models Super and C-21which can remove and a fine sponge ely. Rears are 90/100-16 styles utilise respectiv whilst filterMX MH than the OEForce smaller dirt particle 90/100-12 in Terra flow rate of air. Soft. higher Soft and C-20 Super maintaining aSuper te filters incorpora 066142; Red sponge The DoubleMitas Tyres; 0038 642 remove to layer finer, sponge itas-tyres.com a second, evensales@m an extra particles to provide dust pic microsco n. level of engine protectio 2991; VE (UK); 0115 946 m sales@ve-trade.co

iral 5 Muc-Off Anti-vSHOT

ONE THIS ANTI-VIRAL canister of Grenade is a single-use It can be used compressed sanitiser. the inside in vehicles (to sanitise or indoors of a van, for example) rooms, staff in rooms (changing showroom). main a even or rooms can filled with It’s a compact 150ml m compounds quaternary ammoniu is said to kill and alcohol which as well as 99.99% of bacteria gs OF THE To use, simply Adjustable footpe MODIFICATION enveloped viruses. RS WHICH ALLOW are the can A NEW SET OF ADAPTO in a matter of minutes trigger and leave footpegs r the press passenge and few minutes to do position of both rider in the room for a es manufacturer Puig. with a available from accessori adaptor together its thing. model-specific footpeg has an can be used for The system uses a the 20mm shifter A twin pack of canisters 40mm displacer – only. choice of 20mm or shifter is for pillion SRP of £14.99. r while the 40mm multiple allowing ts 307799; both driver and passenge 01202 incremen 15o Muc Off; be rotated 360o in om The displacer can sales@muc-off.c perfect fit . positions to get the ig.tv 49 06 33; info@pu Puig; 0034 938 MX2 Roost Guard

everyday item. or copper It comes in black same sizes as the colourway, in the SRP of £179.99. MX1 version, for an Bike It; 02380 658700; .co.uk tradesales@bikeit

on 01237 Contact Alison

.co.uk es@dealernews 422660 or adsal

ws.co.uk

www.britishdealerne

36 FEBRUARY 2021

for Africa Twin

EXHAUST ED A NEW LINE OF LEOVINCE HAS DEVELOP which comes in CRF1100L Africa Twin systems for the Honda and Titanium. Steel, Black Edition three finishes – Stainless ed AISI 304 is made of TIG-weld The stainless exhaust has been treated the black edition stainless steel, while ceramic-based black tant heat-resis to several coats of sleeve and version has an outer paint. The titanium All models TIG-welded titanium. bracket made from carbon , and feature a dual-flow . are ECE approved for UV resistance a matt clear coating fibre end-cap with models are €589 are €559, black stainless Stainless models €699. is and the titanium tion; 01706 212102; Moto GB Distribu il.com leovincegb@gma

Tank film 5

ED A NEW RANGE R&G HAS LAUNCH film to prevent of tank protection k damage. scratches and paintwor non-yellowing Made from a tough the kits suit a wide polyurethene film, £19.99. machines. SRP is range of popular R&G; 01420 89007; racing.com alan.garrett@rg-

on 01237 Contact Alison

.co.uk es@dealernews 422660 or adsal

37 FEBRUARY 2021

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www.britishdealerne

Polini 210cc kit

Send us the information we need, and we’ll put them in the mag and online. Remember, dealers need to be informed before consumers. We need trade relevant information about the item, retail pricing and up to date contact details. Plus good quality imagery. Send your information and images to: products@dealernews.co.uk or British Dealer News, 10 Daddon Court, Clovelly Road Ind Est, Bideford EX39 3FH

50

MAY 2021

Stylmartin Legend 5

Sinnis Terrain 125

room

cts for your show

The latest produ

ByCity RoadsterDESIGNS OF 1970’S

Leovince

Contact Alison

k dealernews.co.u 422660 or adsales@

THIS POLINI KIT ALLOWS VESPA PX200 owners to fit a 210cc cylinder to a motor with a standard 57mm crankshaft. Fitting P200E (1978-97), Cosa 200 and Rally 200 models, the use of a standard bottom end means this kit can provide extra performance for a competitive budget. VE (UK); 01159 462991; sales@ve-uk.com

Alpinestars gloves

STYLMARTIN HAS UPDATED ITS Legend boot for the 2021 season. The Legend Evo WP and Legend Mid WP have rugged engineer’s boot styling in both full-height and halfheight forms. They are made from matt black water-repellent full grain leather with a breathable waterproof membrane. Fastening is by a hidden zip with the straps providing adjustment around the calf. Safety features include a non-slip Vibram sole and PU protection around the ankle. The Legend boots come in sizes 6-12 at SRPs of £225 for the Evo and £209 for the Evo Mid. Dot4Distribution; 020 3514 2413; info@dot4distribution.com

A FULL-LENGTH SPORTS GLOVE, the SP-2 v3 is made from full grain leather with multi-panel reinforcements for improved performance. The palm and finger sidewalls are reinforced with goat leather, while synthetic suede reinforcements are fitted on the palm for abrasion resistance. The knuckle protector is made from TPU, as is the slider fitted on the palm. Perforated leather is used in strategic areas to allow ventilation and there is a touchscreen compatible area on the index finger and thumb to allow use of a GPS or smartphone. They come in three colours – red/ white, black/white or black – for an SRP of £114.99. Alpinestars; 0039 0423 5286; sales@alpinestars.com

Guards for Guzzis 4 PYRAMID PLASTICS HAS A NEW MUDGUARD AND hugger combination for the Moto Guzzi’s V85 TT. Pyramid says that a reputation for engine bay corrosion led to demand for products to reduce the amount of water and road muck sprayed into that area, so it, created what it says are the only options currently available on the market. The mudguard is available in matt black for £75 SRP and the rear hugger comes in gloss black for £116.99 or matt black for £147 SRP. Pyramid; 01427 677990; sales@pyramid-plastics.co.uk

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ACCESSORIES

GEAR EMBED, ANGLE COULD BE FINE-TUNED P1 X-E

P1 X-E

7M

53 -H O PR

7M

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MAY 2021 53


On the Money

On the Money Market analysis with financial editor Roger Willis

I

n the first quarter of this year, UK sales of road-legal electric motorcycles and scooters more than doubled, a fact that must have had sparky fanatics squirming in ecstasy. Of course, their ejaculations would have been premature, because the total number of bikes involved was only just over a thousand, still a very small percentage of the PTW market. And at least 80% of them were 50cc-equivalent 4kW machines, suitable only for short-haul urban journeys in the slow lane. Registrations of more powerful electric steeds in the 15-35kW and above-35kW brackets, theoretically capable of covering greater distances across a reasonably appealing speed scale, actually fell by 21.4% – from a handful to an even smaller handful. Core inadequacies discourage purchase. Three mainstream contenders in an ascending order – the 35kW BMW C-Evolution maxiscooter, 78kW HarleyDavidson LiveWire naked/ cruiser and 107kW Energica Ego superbike – also have three things in common. Ridden with gusto, their finite ranges between charging interludes are well short of 100 miles. And against comparable petrol-engined machines, lardiness in the battery department ensures maximum speeds are inferior, while they are

considerably more expensive to buy in every case. Accepting that batterydependent electric propositions are substandard on the basis of current technologies, some manufacturers are understandably reluctant to rush into an e-void, especially because consumers remain unconvinced.

alone in being circumspect about conventional fully electrified wisdom being imposed by governments to meet climatechange reversal deadlines. (The UK has declared a cut-off point in 2030 for the sale of new vehicles burning petroleum or diesel. Mercifully, motorcycles are yet to be included in this prohibition.)

And at least 80% of them were 50cc-equivalent 4kW machines, suitable only for short-haul urban journeys in the slow lane In a recent MCN interview, Ducati’s vice-president of sales Francesco Milicia acknowledged that his brand parent Volkswagen Group was moving quickly towards car electrification but added that an electric Ducati wasn’t on the horizon any time soon. “For the kind of machine we produce now, an electric motorcycle cannot guarantee the pleasure, the range or the weight that Ducati riders expect,” he opined. Milicia also admitted that Ducati and fellow highperformance VW brands such as Porsche are thinking outside of the box, exploring non-electric options for zero or minimal emissions, such as synthetic fuel. We’ll return to the science of that subject later. The automotive industry isn’t

Domestic and commercial heating systems in cold countries like the UK, which chug through more wicked hydrocarbons than automotive transport, face even more onerous compliance schedules. Installation of gas-fired boilers to run central heating radiators and provide hot tap water in new British homes is to be banned from 2025. And renewal of such devices in older properties will be forbidden by 2035. The only get-out clause is for those fuelled by pure hydrogen instead of carbon-adulterated natural gas. But the UK has no significant hydrogen production or distribution systems in place, and no costed or funded plans to roll out the massive infrastructure required. 

Presently, available alternatives are dire. Old-tech electric immersion heater tanks are notorious for thermal inefficiency, very expensive to run as regards power consumption and incapable of providing instant heat on demand. The over-hyped solution of heat pumps, dear to the heart of hippies living in ecoyurts and fantasist politicians, is pretty much a non-starter too. Electric heat pumps refrigerate the ground around a building, transferring whatever elevated temperature can be extracted from it indoors. Sadly, this is a low-intensity operation with not a lot of warmth available. They can work moderately well, employing buried external elements over a wide area, typically in a rural setting. But in densely urbanised landscapes without spare acres in abundance, people would be sharing the occasional tepid bath with their neighbours. Fortunately, heating system suppliers are capable of thinking outside the box as well. A clever little firm called Heat Wayv has come up with a domestic microwave boiler, broadly based on microwave oven functionality. In this, electromagnetic radiation gets all those water molecules flowing through its heat exchangers beating each other up violently, so they get

International Share Prices USA – HARLEY COMMENDABLE Wall Street market indices flattened over the past week, on suspicions that many hot blue-chip stocks were now over-valued, but S&P’s MidCap 400 gained 0.9% on strong quarterly corporate earnings from companies benefiting from consumption recovery. Headline act among these was HarleyDavidson’s remarkable bounce back during Q1, having brought forward its results release by 24 hours to divert attention from less encouraging news about the EU doubling punitive tariffs on American motorcycles exported into Europe. Harley’s return to domestic sales growth and profitability was rewarded on Monday, its shares initially climbing by more than 14% in early trading and then settling at 9.7% up by the session’s end. A sliding scale of incremental rises followed –

54

MAY 2021

4.3% on Tuesday, 2.8% on Wednesday and 1.2% on Thursday. Then investor enthusiasm became circumspect on Friday with a slight 0.1% retreat.

deprived of almost all of its big share-price advance in the previous week.

EUROPE – NOT SO CHEERFUL

The cities of Tokyo and Osaka declared new state-of-emergency lockdowns, due to rising Covid infections. And the Tokyo Motor Show, Japan’s pivotal auto industry showcase, was cancelled for the first time in its history – adding to gloom about the global microchip shortage subverting car and motorcycle production. Nikkei’s 225 share index fell for a third week, this time by a firmer 2.2%, and all biker shares lost value.

The European Central Bank released a survey indicating that commercial lenders all over Europe were tightening credit, in expectation of a second-quarter manufacturing slump. Frankfurt’s Xetra Dax 30 index recorded its biggest single-session fall this year on Tuesday and finished the week 1.2% in arrears. Motorcyclerelated stocks all closed on weekly losses, despite KTM parent Pierer’s sound Q1 results statement. Italian investors responded to the ECB’s revelation in a similar manner, knocking the FTSE MIB index in Milan 1.4% down. Piaggio was

JAPAN – HARA-KIRI SHOWTIME

INDIA – DIFFICULTY BREATHING A horrendous second-wave Covid surge accelerated, with Indian hospitals running out of vital oxygen

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extremely hot and bothered. The effect is as instantaneous as a combi gas boiler. Apparently, most of Britain’s big housebuilders are enthusiasts of Heat Wayv’s invention, which should be in production by 2024, neatly ahead of the governmental gas ban. Its backers deserve to get filthy rich. Let us return to the prospect of appropriately green synthetic fuels for internal combustion engines. The wording Ducati’s Signor Milicia used suggests plant-based ethanol, which is technically carbon-neutral when flamed neat. Latin-American countries distill loads of it from sugar

cane, as a cheaper alternative to petrol. Neutrality comes from simply returning the carbon absorbed by vegetation to the

away with stoking its fires full of wood pellets shipped all the way from Canada, to generate carbon-neutral electricity, maybe

The over-hyped solution of heat pumps, dear to the heart of hippies living in eco-yurts and fantasist politicians, is pretty much a nonstarter too atmosphere. Ethanol is rather corrosive though, so engine internals need to be modified accordingly. If the UK’s huge Drax power station in Yorkshire can get

A snapshot of share performance across key manufacturers and markets supplies and piles of corpses queuing for cremation. Mumbai’s BSE Sensex 30 stock index declined again, by 2%, and among motorcycle manufacturers, only leading exporter Bajaj stayed shiny side up.

CHINA – CASHING IN Chinese economic recovery was bolstered by data highlighting 30% growth for factory output so far this year, adding to a huge improvement to GDP during Q1 and booming domestic retail sales. And now investors have recognised that the good times are rolling again. Shanghai’s all-share SSE Composite and the CSI 300 index of blue-chips traded on both Shanghai and Shenzhen exchanges shrugged off previous weekly declines, posting respective 1.4% and 3.4% hikes. Just over half of listed biker stocks rose too.

www.britishdealernews.co.uk

motorcycling could get off the hook by similar means. Milicia could have also been referring to ammonia, which delivers a fully carbon-free burn and allows the use of high compression ratios without higher NOx emissions. Trouble is the resultant exhaust fumes really stink. Ammonia is more energy-efficient than hydrogen, which is in the frame too, both as straightforward go-go juice to do the bang bit in an internal combustion engine or combined with oxygen in fuel cells to generate electricity.  Digressing a tad, Honda, Toyota and various Teutonic car

Price

manufacturers are rather keen on electric vehicles powered by fuel cells, abolishing the need for roadside chargers, and as a way to avoid the vast costs and weight of serried ranks of batteries altogether. Suzuki developed a prototype fuel-cell electric Burgman scooter some time ago. But that has fallen from view. The full electrification of society into a woke, treekissing hellhole may prove inescapable. A further sting in the tail is bound to follow. At the moment, filling a motorcycle fuel tank means contributing 63.2% of the price paid per litre into Exchequer coffers, as a combination of direct duties and VAT. In parallel, energy delivered as electricity already costs three or four times as much as the same quantity derived from burning hydrocarbons, either for knee-down jollies on the highway or home heating. Do you suppose the Chancellor will just shrug off loss of so much taxation with aplomb, once petroleum spirit is consigned to the dustbin of history, or move to electro-extortion instead? 

Week Month

USA (dollar) Harley-Davidson 48.01 +18.9% +31.9% Polaris Industries 146.45 +1.0% +9.4% Textron 60.43 +3.2% +10.5% Europe (euro) BMW 86.31 Volkswagen 283.60 Pierer Mobility 71.10 Piaggio Group 3.29 Energica Motor 2.62

-2.3% +2.8% -4.1% -0.7% -1.0% +5.3% -6.0% +7.2% -1.9% +11.0%

India (rupee) Hero MotoCorp 2864.05 Bajaj Auto 3672.50 TVS Motor 532.80 Eicher Motors 2317.30 Mahindra 777.90

-1.1% -2.5% +1.0% +2.0% -3.3% -6.7% -4.8% -9.5% -5.3% -2.9%

Share performance as of 23 April 2021

Price Japan (yen) Honda Yamaha Suzuki Kawasaki

3233 2729 4340 2484

Week Month -2.8% -2.1% -4.0% +1.3% -7.9% -10.7% -6.0% -10.5%

China (yuan) Qianjiang 24.21 Zongshen 6.61 Sundiro 2.19 CETC Energy 16.77 Lifan 5.96 Loncin 3.36 Linhai 6.33 Guangzhou Auto 11.05 CFMoto 149.73 Xinri E-Vehicle 21.25

+0.5% -1.3% -1.4% +6.2% +7.4% -2.0% -2.6% -1.3% +2.6% +1.4%

+0.9% -7.2% -15.1% +28.6% +14.8% +1.2% +2.6% +5.3% +17.5% -11.5%

China (HK dollar) Jianshe 4.82

+1.3%

+0.6%

MAY 2021 55

On the Money

Helping Motorcycle Dealers


New registrations

Registration data New motorcycle and scooter registrations for March 2021 2021 / 2020 Registrations by Style MOPEDS

Mar 2021

Year to Date Mar 2020

Change

Mar 2021

Mar 2020

Highest Registering Model by Style

% Change

Mar 2021 Registrations

Moped Scooters

430

353

21.8%

921

888

3.7%

Yadea S-Like

91

Moped Others

109

144

-24.3%

289

329

-12.2%

Sur-Ron Light Bee

23

TOTAL MOPEDS

539

497

8.5%

1210

1217

-0.6%

356

MOTORCYCLES 2727

2723

0.1%

3692

4353

-15.2%

BMW R1250 GS Adventure

Custom

Adventure Sport

684

777

-12.0%

991

1393

-28.9%

Honda CMX500 Rebel

66

Naked

3591

4177

-14.0%

5116

7370

-30.6%

Triumph Trident

306

Scooter

813

2578

2048

25.9%

4415

4477

-1.4%

Yamaha NMAX 125

Sport/Tour

209

519

-59.7%

293

704

-58.4%

Kawasaki Ninja 1000SX

64

Supersport

845

1157

-27.0%

1161

1924

-39.7%

Multiple models

115

Touring

329

298

10.4%

400

462

-13.4%

BMW R 1250 RT

181

Trail/Enduro

636

761

-16.4%

1469

1714

-14.3%

GasGas EC300

44

11

24

-54.2%

26

53

-50.9%

11610

12484

-7.0%

17563

22450

-21.8%

Unspecified TOTAL MOTORCYCLES TRICYCLES Scooter

75

41

82.9%

114

89

28.1%

Piaggio MP3 300 Sport

41

Other

44

53

-17.0%

83

72

15.3%

Multiple models

6

119

94

26.6%

197

161

22.4%

12268

13075

-6.2%

18970

23828

-20.4%

TOTAL TRICYCLES TOTAL REGISTRATIONS

2021 / 2020 Registrations by Capacity ENGINE BAND 0 - 50cc

Mar 2021

Year to Date

Mar 2020

% Change

Mar 2021

Mar 2020

Highest Registering Model by Style

% Change

Mar 2021 Registrations

850

584

45.5%

1784

1377

29.6%

Vmoto Super Soco CPX

107

51 - 125cc

3225

2920

10.4%

5960

6790

-12.2%

Yamaha NMAX 125

813

126 - 650cc

2506

2813

-10.9%

3977

5159

-22.9%

Royal Enfield Interceptor 650

171

651 - 1000cc

2879

3524

-18.3%

3639

5593

-34.9%

Triumph Trident

306

over 1000cc

2808

3234

-13.2%

3610

4909

-26.5%

BMW R1250 GS Adventure

356

12268

13075

-6.2%

18970

23828

-20.4%

TOTAL REGISTRATIONS

BRANDS CHART Top Ten Manufacturers March 2021

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Honda ........................................1768 BMW ..........................................1637 Yamaha .......................................1529 Triumph ......................................1175 Kawasaki.......................................605 KTM .............................................502 Lexmoto .......................................488 Ducati...........................................463 Royal Enfield .................................403 Suzuki...........................................365

Alternative power registrations March 2021 Alternative power registrations data is also included in the overall market data shown in the tables above

2021 / 2020 Registrations by Capacity POWER BAND

MAY 2021

Mar 2021

Mar 2020

% Change

112

265.2%

809

236

242.8%

4-11kW

22

11

100.0%

31

15

106.7%

6

11

-45.5%

10

17

-41.2%

over 35kW

15-35kW

16

17

-5.9%

20

23

-13.0%

Unknown

60

53

13.2%

176

119

47.9%

513

204

151.5%

1046

410

155.1%

TOTAL REGISTRATIONS

2021 / 2020 Registrations by Style Mar 2021

Mar 2020

5

2

MOPEDS Moped Scooters

Naked

23

37

Moped Others

Scooter

246

31

TOTAL MOPEDS

Supersport

56

% Change

409

Adventure Sport

tel 02476 408000; www.mcia.co.uk

Year to Date

Mar 2020

1-4kW

MOTORCYCLES

Registration statistics supplied by the MCIA;

Mar 2021

3

0

Trail/Enduro

24

10

Unspecified

1

2

302

82

TOTAL MOTORCYCLES

TOTAL ALTERNATIVE POWER REGISTRATIONS

Mar 2021 158

Mar 2021 81

46

39

204

120

2

3

TRICYCLES Commercial Tricycle Tricycle

11

2

TOTAL TRICYCLES

13

5

519

207

www.britishdealernews.co.uk


PROVING THERE WAS PLENTY OF DEMAND out there, despite locked-down dealer showrooms throughout the new-plate month, March MCIA registration statistics were remarkable in that they almost looked like business as usual to the casual observer. Total numbers reached 12,268, only 6.2% down year-on-year. However, they were 26.5% lower than the 16,682 registrations recorded during that forgotten pre-Covid era of March 2019. Within this latest headline figure, motorcycles fell by 13.5% to 9032. Non-moped scooters were 25.9% up to 2578, trikes added 26.6% at 119 and mopeds rose by 8.5% to 539. The 0-50cc engine band, which conflates conventional mopeds with some electric machines of equivalent power, put on 45.5% to 850. Generally, self-isolating commuter appeal in an up-to 125cc or equivalents range remained in the limelight, stacking on 16.3% to 4075. But it has to be said that particular success for 125cc scooters was distorted by substantial commercial fleet sales input – hardly a commuting application. All the same, a sign of the future was highestregistered domination in 50cc/moped categories by three electric steeds – in order of headcount, the Super Soco CPX, Yadea S-like and Sur-Ron Light Bee. The 126cc-plus firmament did less well, losing 14.4% at 8193. Within that sector, 651-1000cc products suffered worst, sinking by 18.3%. A critical factor hampering what might have been a better monthly performance was unrequited demand through ongoing inventory shortages. Many new Euro 5 models have yet to arrive in any quantity or at all. The responsibility lies with

Rolling Year Comparison

Covid-related production glitches and shipments disruption from the Far East. Although it held onto brand leadership narrowly, Honda was clearly afflicted by stock unavailability, falling by 18.9% and boasting only a relative handful of CMX500 Rebels as sole presence in the style categories. BMW Motorrad, benefiting from a much shorter supply chain for most of its output, was only 131 bikes behind and 14.1% up in second spot. Slightly more than

Triumph dealers could have shifted many more on the new plate if they’d arrived from factories in Thailand on time a fifth of its registrations were hi-spec R1250GS Adventure models, taking Adventure Sport style and over-1000cc engine band accolades. Third-placed Yamaha was also a climber, rising by 12.8%. But half of its entire monthly volume consisted of NMAX fleet fodder, claiming outright highest-registered powered two-wheeler, scooter and 51-125cc engine band gongs. Accident management, food delivery and courier hire specialist Plantec Assist accounted for a large slice of them. Elsewhere in the company catalogue, Yamaha struggled to satisfy dealer needs. Triumph in fourth more or less held station, slipping by just 2.7%. Some 306 samples of this

British flag carrier’s new budget-priced Trident topped the Naked style category and 651-1000cc engine band. But, again, anecdotal evidence suggested Triumph dealers could have shifted many more on the new plate if they’d arrived from factories in Thailand on time. Fifth-ranked Kawasaki was a blatant victim of inventory famine, its registrations plummeting by 53.9%. KTM in sixth had the same fate, a painful 34.5% down. Lexmoto was a loser too, by 11.8%, still awaiting the Euro 5 version of its best-selling LXR125 in adequate quantities. On a brighter note, Ducati bounced back into the top-ten chart with a 10% registrations increase year-on-year, thanks to enough desirable product and a mercifully short European logistics route from Bologna to Blighty. Royal Enfield also returned to the rankings for a second month on the trot, now in ninth place. Numbers of its cheap and resoundingly cheerful Interceptor 650 twin improved by 6.2% versus last March, tucking the bike back into highest-registered 126-650cc bragging rights. Armed with insufficient supply of the legendary Hayabusa’s attention-grabbing revised version, Suzuki nevertheless managed to sneak into tenth. But its overall registrations tally plunged by 39.8%, given a widespread paucity of stock that has even forced Hayabusa demonstrator rationing on dealers. Suzuki’s woes pale into insignificance compared to Harley-Davidson, though. Ranked ninth in the March 2020 chart, Harley hasn’t made an appearance so far this year and its newplate volume must therefore be at least 30% in arrears.

NMDA COMMENT

M

Scooter Market Performance The percentage of the overall market made up of scooters

2019/20 2020/21

www.britishdealernews.co.uk

BMW R 1250 GS Adventure remained arch 2021 registrations the highest registering new nonrecorded an overall reduction scooter motorcycle on 356 units, with year-on-year, of 6.2% (807 the new-to-market Triumph Trident units), but dealers can take some solace managing 306 registrations, thanks to in their resilience to continue serving favourable consumer and press reviews. customers in the face of restrictions in Honda held on to its top spot for overall place around Click & Collect during the manufacturer registrations with 1768 month. units. With showrooms being permitted to The NMDA, alongside its sister open again in one form or another across organisation’s NFDA Engage initiative, the UK, dealers are expecting a release is encouraging dealers of pent-up demand. While to use their social media uncertainty remains Dealers are platforms to reconnect around getting the expecting a with past customers industry to recover from encourage new ones a year-to-date shortfall release of pent- and to ride out through of 20.4% (4858 units), #DestinationDealer (see confidence amongst up demand page 18). Motorcycle and dealers remains high. scooter showrooms are not just a place The big winners in March were ePTWs. That sector’s 151.5% growth was to transact, they are also a place to chat, have a coffee, look at the new products bolstered by 1-4kW units almost tripling and meet up with like minded people. (265.2%) in registration volume, and the Please note that all beverages and food electric-powered Yadea S-LIKE achieved must be consumed outside, in accordance top moped spot with 91 registrations. with social distancing guidance. The ease of accessibility of ePTWs following completion of the CBT all add to their attractiveness as a form of commuting and mobility. Amongst petrol-powered offerings, the NATIONAL MOTORCYCLE DEALERS ASSOCIATION

MAY 2021 57

New registrations

BEWARE THE RIDES OF MARCH


Used bike data

The Fleet Auction Group Professional Vehicle Auctions For Professional Vehicle Buyers

STRICTLY

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Motorcycle Auctions Every 3rd Thursday of every month @11.00am

Used bike data What’s hot and what’s not in the used-motorcycle world

For more info visit

fleetauctiongroup.com

KTM IS THE FASTEST BIKE ONLINE

F

inally, dealerships are open again and, for the first fifteen days of April, visits to the Auto Trader Bikes website have been 70% up when compared to the same period last year and 58% up when compared to 2019. This shows huge pent up demand within the used motorcycle marketplace, with consumers itching for showrooms to open. The reduced supply of suitable machinery, combined with the increase in demand drove up the average price of a used bike by five percent year-on-year in March. This month, we are looking at the fastest-selling bikes on Auto Trader from the start of February through to 15 April and we have two Enduro machines in the top three, headed up by the KTM EXC, which has been selling

This shows huge pent up demand within the used motorcycle marketplace in just seven days based on the median number of days the bikes were advertised on our site. Adventure bikes have also been very popular, with the Triumph Tiger 1200 in the top 10, and both BMW’s iconic GS and Adventure bikes making the top 30.

There also seems to be no slowdown in the popularity of 125s and scooters, with 13 entries in the top 30 and a nice mix of other bike styles that make up the remainder of the fastest sellers. PAUL EDMONDSON Product lead, Auto Trader Bikes Buyers have been snapping up adventure and off-road machinery through the latest lockdown

The fastest selling bikes on Auto Trader Average days advertised before sale

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

KTM EXC ____________________ 7 Yamaha NMAX _______________ 7 Honda CRF250L______________ 12 Honda Vision ________________ 13 Honda Monkey ______________ 13 KTM 390 Duke ______________ 14 Kawasaki Vulcan______________ 14 Triumph Tiger 1200 ___________ 15 Yamaha YS125 _______________ 18 KTM 125 Duke ______________ 18

11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Yamaha R6 __________________ 18 Yamaha YZF-R125 ____________ 18 Honda CBF125 ____________ 18.5 Honda XL1000V Varadero ____ 19.5 Honda CB125 _______________ 21 BMW R1250GS ______________ 21 BMW S1000RR ____________ 21.5 Aprilia Tuono 1000 ___________ 22 Yamaha Tracer 700____________ 22 Yamaha MT-125 ___________ 22.5

21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Yamaha XSR700______________ 23 Honda CB125R ____________ 23.5 Suzuki GSXR125 _____________ 24 Suzuki SV650 ______________ 24.5 Honda ST1300 Pan European __ 24.5 Honda SH MODE ___________ 24.5 BMW R1200GS Adventure____ 25.5 Honda Silverwing _____________ 26 BMW R1250GS Adventure______ 27 BMW R1200GS ______________ 27

LOCKDOWN-3 RESTRICTIONS BEGIN EASING Although retail activity in March was challenging due to motorcycle showrooms remaining closed, enquiry levels have generally been good, with strong internet leads. At the time of writing, dealers are starting to reopen across the UK as lockdown-3 restrictions begin easing, and it will be interesting to see how sales and demand perform over the coming weeks. Opinions vary as to whether the market will experience a bounce-back similar

Motorcycle Auctions 58 MAY 2021

to that in June last year, or whether it will be more of a slow burner. However, increasing daylight hours coinciding with the easing of restrictions will no doubt aid retail activity. There has also been an uptick in workshop activity recently as riders prepare to use their machines for recreational use, further boosting income streams for dealers.

POPULAR SELLING MODELS Currently, there appears to be

Increasing daylight hours coinciding with the easing of restrictions will no doubt aid retail activity very strong demand for both the adventure sport Triumph Tiger 800

and BMW R1200 GS machines. The Yamaha MT ranges also remain sought after, although as in recent months, demand is generally consistent across the board for clean machines.

STOCK Auction activity continues to be strong as dealers actively replenish their stock levels in the absence of part exchanges and lower levels of trade to trade transactions. However, recent very strong

To enter a bike or open a buying account please call 01530 833535 Every 3rd Thursday of every month @ 11.00am www.britishdealernews.co.uk fleetauctiongroup.com


Used bike data

5

SURGE IN NEW BIKE INTEREST AS LOCKDOWN RESTRICTIONS HAVE EASED AND dealerships have re-opened to customers the bike market looks more optimistic, with 40% of website users intending to buy a new bike within the next two months. Bikers do seem to be retaining some behaviour adopted during the lockdowns, with significant proportions remaining interested in online research, selection and fulfilment. Naked bikes remain most popular, but sports

bikes are experiencing a resurgence of interest too, particularly in Bikes For Sale. Honda’s dominance of the market continues with its PCX12 still topping the charts as the UK’s best-selling bike, while at the same time generating more views in both our Bikes for Sale and Reviews sections than any other manufacturer. Gareth Evans, Web editor, Motorcycle News

Bikes for Sale Most viewed models 1. Honda CBR1000RR Fireblade 2. Yamaha R1 3. Honda CB500X 4. Honda VFR800 5. BMW R1200GS 6. Honda NC750X 7. BMW S1000RR 8. Kawasaki Z1000SX 9. Kawasaki ZZR1400 10. Suzuki GSX-R1000

Classic

Trail/Enduro

Touring

Supersport

Sport/Tour

Scooter

Naked

Custom

Adventure Sport

Percentage of views by type

MCN Reviews

Electric

Trail/Enduro

Touring

Supersport

Sport/Tour

Scooter

Naked

Custom

Adventure Sport

Percentage of views by type

Moto Guzzi’s V85TT is popular with readers researching adventure sport machinery

Top 5 Bike Reviews by type Naked 1. 2. 3. 4. 5.

Sports

2021 Yamaha MT-09SP 2021 Triumph Speed Triple 1200RS 2021 Triumph Trident 660 2019 Honda CB650R 2021 Yamaha MT-07

hammer prices have deterred some dealers from purchasing at auction. Many dealers continue to be short of stock, however, there is hope that as dealers reopen to physical customers and purchasing activity gathers momentum, part exchanges will increase, improving stock availability.

RIDING CONDITIONS March benefitted from some very warm weather late in the month, making for superb riding conditions.

1. 2. 3. 4. 5.

2017 Ducati Supersport 2020 Aprilia RS660 2019 Honda CBR650R 2000 Honda CB600F 2019 Honda CBR500R

Recent very strong hammer prices have deterred some dealers from purchasing at auction However, as April arrived, winter returned, with snow and ice for

Motorcycle Auctions www.britishdealernews.co.uk

Adventure Sport 1. 2. 3. 4. 5.

2014 Honda NC750X 2019 Honda CB500X 2021 KTM 890 Adventure R 2020 BMW F900XR 2019 Moto Guzzi V85TT

some. At the time of writing, the weather is improving once again and looks to be predominately dry with fair riding conditions ahead. In May’s edition of Glass’s data, the 2170 plates have been added for road bikes. Considering a likely increase in market activity and stock remaining at a premium, the majority of values have been held, except where trade feedback or evidence from the marketplace indicated models required specific adjustments.

PAUL MCDONALD Leisure vehicle editor, Glass’s

To enter a bike or open a buying account please call 01530 833535 Every 3rd Thursday of every month @ 11.00am MAY 2021 59 fleetauctiongroup.com


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Cycles Cycles Cycles && Electric &Electric Electric Cycles Cycles Cycles Electric Electric Electric Scooters Scooters Scooters Cycles Cycles Cycles && Electric &Electric Electric Cycles Cycles Cycles Electric Electric Electric Scooters Scooters Scooters

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Adventure Adventure Adventure Bikes Bikes Bikes Adventure Adventure Adventure Bikes Bikes Bikes

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Cycles Cycles Cycles && Electric &Electric Electric Cycles Cycles Cycles Electric Electric Electric Scooters Scooters Scooters

Electric Electric Electric Motorcycles Motorcycles Motorcycles

Electric Electric Electric Motorcycles Motorcycles Motorcycles

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British Dealer News May 2021  

British Dealer News May 2021  

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