Business news
SHORT CUTS SUPER SOCO
ELECTRIC MOTORCYCLE BRAND SUPER Soco has appointed media agency AMS in a bid to attract more people through the doors of its growing dealer network. Best-known for its work with Red Bull, AMS has been tasked with targeting prospective customers looking to go green and make the switch to an electric motorcycle or scooter. AMS will work alongside Super Soco’s retained motorcycle PR and communications agency Holeshot, which has already secured extensive editorial coverage for the brand across various national, regional and specialist motorcycle titles. Holeshot also manages the brand’s social media accounts. Super Soco senior operations manager Dan Frost explained: “AMS will be helping us to understand and attract new customers. Its experience in launching and building brands is impressive and exactly what is needed to best position the advantages of electric PTWs to the general public. “The agency will be assisting us to not only optimise our new website, to ensure a seamless transition of online browsers to real world buyers, but also broaden the market to people keen to take advantage of the benefits of electric but who have perhaps not considered a motorcycle or scooter. “It will be overseeing marketing campaigns for us consisting of payper-click, social media and additional outlets, as our experience and knowledge grows.”MCIA
PRO-BOLT
PARTS EUROPE HAS BECOME A DISTRIBUTOR OF Pro-Bolt’s leading range of high-quality nuts, bolts, washers, motorcycle accessories and bolt sets. This well-known brand has been supplying the motorcycle industry for 20 years, including race teams in MotoGP, World Superbikes and British Superbikes. Products now available through Parts Europe span a wide range of aluminum, stainless steel and titanium bolt kits designed for thousands of different motorcycle models. These include engine side-cover bolts, fairing bolts, brake caliper bolts, brake disc bolts, front-axle clamp bolts, subframe bolts, fuel cap bolts, sprocket nuts and more. Also featured are flanged hex bolts, predrilled Race Spec bolts, tapered socket-head bolts, pan-head bolts, countersunk head bolts, self-tapping bolts and the new DualDrive bolts. www.partseurope.eu
Electrifying start for Energica
M
odena-based Italian electric superbike manufacturer Energica has kicked off the new year in style, with a record order worth £740,000 from Taiwanese importer Russ Tiger Enterprise. “This order is the most significant in the history of our company, received in a single tranche, and includes all the models in our line-up,” said Energica sales and field marketing director Giacomo Leone. According to Leone, it’s equivalent to about 14% of total 2020 annual turnover of £5.3m, which was in turn 87% up on 2019. And, with these bikes destined
for Taiwan, Energica has already taken orders worth more than £2m in January 2021 alone. “Electric vehicles are the trend because of environment protection, and our government supports the industry by applying a reduced commodity tax,” added Russ Tiger Enterprise chief executive Russ Tsai. “An electric bike range with unique Italian style, performance and being the MotoE supplier are the factors that make us place our trust in Energica. This order is just the beginning. More will be coming soon.”
Motul goes off-road with Apico APICO FACTORY RACING HAS finalised a deal with Moto Direct to become an official off-road distributor of the Motul Lubricants and Care Range in the UK Carrying the full range of products to cater to the off-road market, Apico will also supply Motul’s suspension, transmission, brake, coolant, grease and off-road bike care ranges.
Dylan Brown, director of Apico International, said: “We’re really pleased to offer our dealer network the off-road range of Motul products. We are always looking for brands and products that will enhance Apico’s product portfolio and Motul will certainly do that.” Moto Direct senior brand manager Richard Barrett welcomed the appointment: “Having Apico
as an off-road partner for Motul is a pivotal moment for us. The synergies between our two companies coupled with Apico’s unrivaled reputation and expertise in the off-road market will see Motul go from strength to strength in this incredibly important sector.” Apico International: 01282 473 190 sales@apico.co.uk
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