British Dealer News Directory 2022

Page 1

BDN TRADE DIRECTORY 2022

2022 TRADE

DIRECTORY WWW.BRITISHDEALERNEWS.CO.UK

SPONSORED BY:

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0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

COMPANY PROFILES

COMPANY PROFILES BICKERS............................................................................... 32 BIKE DEALER INSURANCE BY PIB................................. 34 BIKESURE............................................................................ 36 DIGITALLY CHARGED........................................................ 38 DUELL...................................................................................40 EMaC.....................................................................................42 FIRST RESPONSE FINANCE.............................................44 FOWLERS PARTS................................................................48 GIVI UK.................................................................................50 HOCO PARTS UK................................................................. 52 KYMCO UK...........................................................................54 LEXHAM INSURANCE........................................................ 56 LS2/TECH DESIGN TEAM.................................................58 MASH MOTORCYCLES.......................................................68 McAMS..................................................................................60 Published by your only monthly trade magazine:

MICHAEL BRANDON LTD.................................................. 62 MOTO MORINI......................................................................68 MOTODIRECT & RACE FX..................................................64 MOTOGRAFIX...................................................................... 66 MOTOMONDO UK................................................................68 MOTONOVO FINANCE........................................................ 70 MOTOREX............................................................................. 72 PARTS EUROPE...................................................................74 R&G........................................................................................ 76 RIEJU....................................................................................68 SCOTT SPORTS................................................................... 78 THE KEY COLLECTION @ FOWLERS..............................80 WMD......................................................................................82 XERAMIC MOTORCYCLE CARE........................................68 ZERO MOTORCYCLES........................................................84 Sponsored by:

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2023 TRADE

DIRECTORY Get Listed Be Seen

More than 650 trade suppliers listed

2022 TRAD

Alphabetically listed – Easy reference to the best suppliers in the industry In print and online Published by your only monthly trade magazine

E

DIRECTORY

Distributed in the May 2023 issue of British Dealer News

W W W.B

SP ON SO

RE D BY :

SELL MO RE BIKES 0115 946 6260 bike@frfl .co.uk

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RI TI SH

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O.UK


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0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike 360 Concepts

Adrenalin Scooter

4th Dimension

Adventure Bike Rider

www.360concepts.co.uk

www.4th-dimension.co.uk

A16 Road n Race Supplies

www.adrenalin-pedstop.co.uk

www.adventurebikerider.com

A

Acewell UK

01670 898402 info@acewell.co.uk www.acewell.co.uk

www.aa16.co.uk

Aaron Radiator Co

www.aaronradiator.co.uk

Adventure Bike Shop

ACF-50

www.acf-50.eu

01787 372901 cliff@adventurebikeshop.co.uk www.adventurebikeshop.co.uk

Abba Motorcycle Equipment www.abbastands.co.uk

Adventure-Spec

www.adventure-spec.com

MOTORSPORTS AND SPORTS

Acerbis

01582 491076 ukinfo@acerbis.it www.acerbisb2b.co.uk

ACTIV8 Lubricants

01387 811007 info@activ8.co.uk www.activ8lubricants.com

www.agrimek.co.uk

Airflow UK

www.airflow-uk.co.uk

Active and Connected

AJP Motorcycles UK

Active Leisure Protection

AJS Motorcycles

Adams Aviation Supply Co

Alchemy Parts

www.activeandconnected.co.uk

www.activeleisureprotection.co.uk t:01237 422660 e:sales@dealernews.co.uk

Agrimek ATV Solutions

Dealer news trade directory copy.pdf 1 02/06/2021 23:32 www.britishdealernews.co.uk www.adamsaviation.com

www.ajpmotorcycles.co.uk

www.ajsmotorcycles.co.uk

www.alchemyparts.co.uk

0191 640 8663 www.quadtech.co.uk

C

Speedometers & Heated grips

M

Y

CM

CRF1000L Plug and Play LED lights www.africatwin.co.uk

MY

CY

CMY 3

4

5

7

1

8

0

6

5 heat levels With integral control button For ATVs and motorcycles

6

2

K

Road lighting kits for all Quads, ATVs and UTVs

mph

CA080-400

9

ACE-7659

acewell.co.uk

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike All Bike Engineering

Armitt Leisure Supplies

Allens Performance

Armstrong Engineering

Alligator Cables

Artisan Electric Scooters

B&C Express

Almax Security Chains

ATV City

Baby Biker

Alpinestars SPA

ATVS Only

Bankstone

AMCA Events

Auto Accept Finance

Banner Batteries

Andover Norton International

Auto Trader Bikes

Barracuda Moto

AP Racing

Autocom

Batribike

Apico Factory Racing

Auto-Cycle Union (ACU)

Battery Motorbikes

Appia Healthcare

Autoglym

Aprilia UK

Autoguard Warranties

Arctic Cat UK

Autoprotect MBI

www.allbikeengineering.co.uk

www.allensperformance.co.uk

www.alligatorcables.com

www.almax-security-chains.co.uk

www.alpinestars.com

www.amca.uk.com

www.andover-norton.co.uk

www.apracing.co.uk

www.apico.co.uk

www.appiahealthcare.com

www.aprilia.com

www.arcticcat.eu

www.armitt-leisure.co.uk

Axo Sport Spa

www.axosport.com

www.ardracing.com

www.artisanscooters.com

www.atvcity.co.uk

www.atvsonly.co.uk

www.autoacceptfinance.co.uk

www.autotrader.co.uk/bikes

www.autocom.co.uk

www.acu.org.uk

B

www.bandcexpress.co.uk

www.motorcycleworldl-spa.co.uk

www.bankstone.co.uk

www.bannerbatterien.com

www.barracudamoto.co.uk

www.batribike.com

www.batterymotorbikes.co.uk

www.autoglym.co.uk

www.autoguardwarranties.com

www.autoprotect.co.uk

Call Alison on 01237 422660

3

k

WWW.BRITISHDEALERNEWS.CO.UK

7


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

B

Bering UK

www.tranam.co.uk

Beta Tools (UK) Ltd

www.beta-tools.co.uk

BG Motorsport

Bickers

www.bgmotorsport.co.uk

Bauer Media Group

01733 468000 gareth.ashman@bauermedia.co.uk www.bauermotorcycling.com

01394 604040 www.bickers-online.co.uk

BG Products

www.bgprod.co.uk

@BickersPLC @BickersLTD

Supplier of Motorcycle Parts and Accessories

BCA

www.british-car-auctions.co.uk

BDK Race Engineering

www.bdkraceeng.co.uk

BDS Racing

www.bikersdiscountstore.co.uk

Bel-Ray Company

www.belray.com

BEN - Automotive Industry Charity www.ben.org.uk

Bennetts Motorcycle Insurance www.bennetts.co.uk

upgrade for

PREMIUM

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LISTINGS ADVERTS

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SEE PAGE

32

Beowulf Performance Products www.beowulfuk.com

8

WWW.BRITISHDEALERNEWS.CO.UK


E N O G WE’VE ! T C E DIR M O .C F F O C U @ M S E L 01202 307799 | SA -OFF.COM WWW.MUC


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

B Bike Alert Plc

01322 526236 jim.irwin@bikealert.com www.bikealert.com

Bike Movers Europe

www.bikemoverseurope.com

Bike Dealer Insurance 01422 358525 andrew.dixon@pib-insurance.com www.pib-insurance.com @PIB_Insurance

Motorcycle Dealer Trade Insurance

Bike Torque Racing

01373 464252 sales@biketorqueracing.co.uk www.biketorqueracing.co.uk

Bike Tyrestore

www.worldofbiketyres.com

Bikejobs

SEE PAGE t:01237 422660 e:sales@dealernews.co.uk

www.britishdealernews.co.uk

34

Bike It International

www.bikeittrade.com

01780 721973 simon@bikejobs.co.uk www.bikejobs.co.uk

Bikelifts UK

www.bikeliftsuk.com

Bike-Seal

www.bikeseal.co.uk

YOUR BIKE TYRE SPECIALISTS • Specialists in motorcycle tyres and technical support • Unrivalled industry and product knowledge • Extensive size and product range for hyper sport, enduro, scooters and more… For sales and technical enquiries: T: 01926 930057 E: Christopher.Parsons@micheldever.co.uk W: www.micheldevergroup.co.uk

10

BTB-Ad-60x340.indd 1

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike Bikesport News

www.bikesportnews.com

BikeTRAC

www.biketrac.co.uk

Black Horse Motorcycle Finance www.blackhorse.co.uk

BMF

www.bmf.co.uk

Bikesure Insurance Services 0800 916 1250 0330 123 0914 dealers@bikesure.co.uk www.bikesure.co.uk/referral-scheme @BikesureInsuranceServices @Bikesure @Bikesure

Freethinking Insurance

daily | weekly | monthly | yearly

British Dealer News

www.britishdealernews.co.uk

01237 422660 editorial@dealernews.co.uk www.britishdealernews.co.uk key business information for the UK motorcycle and scooter industry

BMW Motorrad UK

www.bmw-motorrad.co.uk

Bob Heath Visors

Brituro Silencers

Bonhams

BRP Recreational Products / Can-Am

www.bobheathvisors.co.uk

www.bonhams.com

www.brituro.com

www.brp.com

Boyer Bransden Electronics

www.boyerbransden.com

BR Special Tuning

www.brspecialtuning.co.uk

Brackenbury PR

sites.google.com/site/brackenburypr

Bridgestone UK

SEE PAGE

36

BSA Company

info@bsacompany.co.uk www.bsacompany.co.uk

www.bridgestone.co.uk

Britbits

www.britbits.co.uk Contact Alison on 01237 422660

Bulldog Security Products

www.bulldogsecure.com

Bull-it Jeans

www.bull-it.com

MICHELDEVER

WWW.BRITISHDEALERNEWS.CO.UK

11 08/04/2022 09:56


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

B

Bumpy

www.bumpy.org.uk

Camanchi Sports

CCM Motorcycles

www.ccm-motorcycles.com

CEL Trade

www.celtrade.com

C

Carbon Can Co.

01704 893337 carboncanco@gmail.com www.carboncanco.co.uk

www.camanchisports.com

CGH Imports

www.cghimports.com

Cheffins

Castle Combe Circuit

CI Sport

Castrol UK

CIA Insurance

Cataclean Global

Classic Bike

www.castlecombecircuit.co.uk

01970 624004 mcsales@cambriantyres.co.uk www.cambriantyres.co.uk

www.central-wheel.co.uk

Carole Nash Insurance Consultants www.carolenash.com

Cambrian Tyres

Central Wheel Components

www.castrol.com

www.classicbike.co.uk

Catalyst Computer Systems 0116 230 1500 info@catalyst-uk.com www.catalyst-uk.com

0113 222 2007 www.cap.co.uk

www.cisport.co.uk

www.cia-motorcycle-insurance.co.uk

www.cataclean.com

CAP Network

www.cheffins.co.uk

ClementsMoto

01227 720700 sales@clementsmoto.co.uk www.clementsmoto.co.uk

www.bauermotorcycling.com

Connecting serious buyers with sellers for over 65 years Bauer’s motorcycling media reaches over 735,000* readers and users across digital channels, printed media, & in addition ‘in person’ at our events. Insight, knowledge & opinion from the very heart of biking in the UK.

We are Bauer Motorcycling

12

WWW.BRITISHDEALERNEWS.CO.UK

*Source: PAMCo Bridge 4 2021 - monthly brand reach for Bauer motorcycle brands included on the survey - survey covers print and digital.


THE ORIGINAL BRITISH BASED PARTS AND ACCESSORIES DISTRIBUTOR

50+ YEARS SERVING THE MOTORCYCLE TRADE THE BEST BRANDS IN THE BUSINESS…

®

P R E M I U M

F I L T E R S

FAMILY FEEL... PROFESSIONAL TOUCH Established in 1970, Michael Brandon Ltd continues to this day as a family run business. As the world and industry changes, our identity remains strong and true to our heritage. Become a dealer, join the team and grab the benefits.

MICHAEL BRANDON LTD

15-17 OLIVER CRESCENT, HAWICK, TD9 9BJ info@goBrandon.com +44 (0)1450 373333 www.goBrandon.com

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EXCELLENT CUSTOMER SERVICE


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

Close Brothers Motor Finance

C

www.closemotorfinance.co.uk

Clymer Manuals

www.clymer.co.uk

County Battery Services

David Silver Spares

Covec

Davida UK

CTEK

Davies Odell

Custom Cruisers

DBS Energy

Custom Fasteners

Dealer Bikes

Cylinder Head Shop

Dealerwebs

www.countybattery.co.uk

www.davidsilverspares.co.uk

www.covec.co.uk

www.davida.co.uk

www.ctek.com

www.daviesodell.co.uk

www.customcruisers.co.uk

www.directbatterysolutions.co.uk

www.custom-fasteners.co.uk

CMPO

0844 567 8887 sales@llexeter.co.uk www.cmpoparts.com

www.cylinderheadshop.com

Compass Sales

D3O Lab

Completely Motorbikes

Dane Clothing

www.compass-sales.co.uk

www.completelymotorbikes.co.uk

www.dealerbikes.com

D

www.dealerwebs.com

www.d3o.com

www.daneclothing.uk

Deep Blue Systems

0208 541 4131 info@deepbluesystems.com www.deepbluesystems.com

Compton Distribution - Handy Workshop Lifts

Datatag ID

Cooper Avon Tyres

Datatool UK

Delkevic

Corvus Terrain 4x4 Utility Vehicles

Dave Cooper Trailers

DEP Pipes

www.comptondistribution.com

www.coopertire.co.uk

www.bossorv.co.uk

www.datatag.co.uk

www.datatool.co.uk

www.davecooper.co.uk

www.delkevic.co.uk

www.deppipes.com

IS BACK Please contact info@bsacompany.co.uk bsacompany.co.uk

14

DEALERS WANTED

WWW.BRITISHDEALERNEWS.CO.UK


Everything your customers need to keep their bikes on the road or track

Y D A E R S Y A W L A . . . E D I TO R

WITH . . . HUGE STOCKS AVAILABLE www.bickers-online.co.uk

01394 604040


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

Devitt Insurance

D

DOT4 Distribution

www.dot4distribution.com

DPC Distribution

www.devittinsurance.com

www.dpc-distribution.com

Devon Rim Co

Digitally Charged

www.devonrimcompany.com

01157 860680 digital@digitally-charged.com www.digitally-charged.com

DF Capital Bank

www.dfcapital.co.uk

Diamondbrite (JewelUltraUK)

@Digitally.Charged.9 @DigitallyCharg1 @DigitallyCharged

www.jewelultra.com/diamondbrite-motorcycle

Digital Speedos

Increasing your audience

www.digital-speedos.co.uk

2023

Draggin Jeans

www.dragginjeans.net

Draper Tools

www.drapertools.com

DrDownpipe

www.drdownpipe.com

Driver Racing Products

www.sting.driverhelme.com

Driving and Vehicle Standards Agency

www.gov.uk/government/organisations/driver-and-vehicle-standards-agency

WALL PLANNER

SEE PAGE

Year round promotion

from only £85 Call 01237 422660 or email adsales@dealernews.co.uk

Direct Distribution

www.directdistributionservices.co.uk

bringing bringing bringing brands brands brands to market market to to market factoryagencies.co.uk 16

factoryagencies.co.uk factoryagencies.co.uk FA_DEALER NEWS_AD_MARCH_22_170x60_V2.indd 1

38

Dualways

01623 708607 sales@dualways.com www.dualways.com

Ducati UK

www.ducatiuk.com

+44 1749 342 491 | info@factoryagencies.co.uk WWW.BRITISHDEALERNEWS.CO.UK +44 info@factoryagencies.co.uk +44 1749 342 491 | info@factoryagencies.co.uk 11/03/2022 16:07


uk uk

2 16:07


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

Duck Smart

D

www.ducksmart.co.uk

BESPOKE EMAILS

Your message, your design delivered by BDN at a time to suit you!

Duell

Dunlop

(Goodyear Tyres UK Ltd)

+358 (0) 20 11 80 00 ed.miles@duell.eu www.duell.eu

0121 378 7000 tyre_doctor@dunloptyres.com www.dunlopmotorcycle.co.uk

@DuellFinland @DuellFinland

The leading powersports gear importer and distributor in Northern Europe

Dura

www.dura.co.uk

Durnbury

www.durnbury.co.uk

Dyna Beads UK

www.dynabeads.co.uk

Call 01237 422660 or email adsales@dealernews.co.uk

SEE PAGE Duke Marketing

40

www.dukevideo.com

Dyna Pro

01256 363063 sales@dynapro.co.uk sales@dynapro.co.uk

Dynojet UK

www.dynojet.co.uk

2023 TRADE

DIRECTORY

18

upgrade for

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

E

Earls Performance

ENI distributed by Moto World (UK) www.motoworlduk.co.uk

Ermax

www.earls.co.uk

www.pyramid-plastics.co.uk

Earnshaws

E-Scapes

EMaC

www.earnshaws.bike

www.e-scape.co

0330 099 6826 support@emac.co.uk www.emac.co.uk

EASI European ATV Safety Institute www.quadsafety.org

Eskuta

www.eskuta.com

Eazi Grip

Evans Cooling Systems UK

www.eazi-grip.com

www.evanscoolants.co.uk

All Taken Care Of

ebay for business

Costs less.. Does more..

www.ebay.co.uk

EBC Brakes

795900

www.ebcbrakes.com

Evopos UK

E-Bikes Direct

www.e-bikesdirect.co.uk

01202 795900 sales@evopos.co.uk www.evopos.com

EICMA

www.eicma.it

SEE PAGE

Electrex World

www.electrexworld.co.uk

GET YOUR NEW

PRODUCTS SEEN

42

Evotech Srl

www.evotech-rc.it

Exactrep

www.exactrep.com

Encocam

Send your information to: products@dealernews.co.uk

Contact Alison on 01237 422660

www.encocam.com 0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike DOT4 Distribution

Duck Smart

www.dot4distribution.com 0115 946 6260

| bike@frfl.co.uk

WMS Motorcycl

Y

on.com

Yamaha Motor

Europe, Branch

www.yamaha-moto

r.eu/uk

UK

MotoMondo

01429 650555 andrew.davidson@moto www.motomondo mondo.com .com

Wulfsport Internatio

nal

Yamasaki

@mashmotorcycle @mashmotorcycle s s @mash_m otorcycles

Wurth UK

Two decades

www.wurth.co.uk

01908 319 889 info@yamasakimotorcyc www.cheapbikesru les.co.uk s.co.uk

in the making

X

XCP Profession

al

www.xcp-protectio

n.com

Views

Yuasa Battery

We want your

Your thoughts and opinions that make on the topics the trade tick are welcomed: editorial@d BDN, 10 Daddonealernews.co.uk Court, Clovelly Industrial Road Estate, Bideford, EX39 3FH

SEE PAGE

2022 WALL E

Costs less.. Does more..

795900

56

Evopos UK

01202 795900

es

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wallpaper! favourite

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Exactrep

www.exactrep.com

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01384 413841 info@feridax.com www.feridax.com

www.far.it

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Fast Bikes

www.fastbikesmag.com

Fastec-racing

www.fastec-racing.co.uk

Fabulous Biker Boys

01993 709486 dan@fab-biker.co.uk www.fab-biker.co.uk

section Keep our Product News latest items buzzing with all your to: Send your information products@dealernews.co.uk

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2022 TRADE DIRECTORY

LISTINGS THE PERFECT

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ide

t: 01237 422660 e: adsales@dealernews.co.uk

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www.evotech-rc.it

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• Clear concis Fehling 0049 2377 2033 • All the major e layout 01749 342491 dates info@fehling.de included • ABC-aud ited circula info@factoryagencies.co.uk • Distribu tion es.co.uk ted in www.fehling.de www.factoryagenciDecemb the er issue of 2021 BDN • A must on dealers’ walls • Large format nationw

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Zero Motorcycl

www.zeromotorcy cles.com

PLANNER sales@evopos.co.uk WWW.BRITISH DEALERNEWS. www.evopos.com CO.UK

Sales UK

01793 833555 info@gs-yuasa.uk www.yuasaeurope.

| www.frfl.co.uk/bike 0115 946 6260 | bike@frfl.co.uk

Factory Agencies

/bike

fl.co.uk k | www.fr

0115 946

+358 (0) 20 11 80 00 / 07783 563531 ed.miles@duell.eu Stomp Racing ct.com www.duell.eu www.pitbikedire @Duell-EU @Duell-EU

Introducing Target Two Wheels

Call Colin on:

Rental Superbike ental.co.uk www.superbiker

Super Soco

7304 0800 133 info@supersoco.co.uk co.uk www.supersoco.

rmbuggies.com

www.sto

Supersprox

66

Sue Me

Surf & Turf

Suzuki GB

e Swinton Insuranc .uk inton.co www.sw

www.sueme.com

Driving and Vehicle Standards

Agency

cle-standards-agency

www.dualways.com

Direct Distribution

www.directdistributionservic

es.co.uk

Ducati UK

www.ducatiuk.com

SEE PAGE

36

Josh Brookes 2020 BSB Champion

Tourer, racer or weekend

BANNER ITISHDEA /fuchslubricantsuk LERNEWS

.CO.UK @fuchs_silkolene

ADVERTS

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promot £82.50 from only or email 422660

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Superior motorcycle oils our products offer you developed using the latest lubricant technologies, measurable performance improvements. WWW.BR

64 2022 SEE PAGE WALL

k

www.suzuki.co.u

m

www.gov.uk/government/organisations/driver-and-vehi

Instant Shelters

.uk www.surfturf.co

www.sting.driverhelme.co

Dualways

roducts.co.uk

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Feridax (1957)

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Fehling

0049 2377 2033 info@fehling.de www.fehling.de

Factory Agencies

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Hendler is a wholesale distributor of aftermarket hard parts for motorcycles, scooters and ATVs. We carry an incredible range of more than 23,000 products. Some of the ranges we carry parts for are: Air filters, batteries, bearings, brake caliper pistons, brake pads, cables, chains, clamps, cylinder heads, electrical parts, gaskets, indicators, levers, mirrors, oil filters, pistons, spark plugs, oil seals, sprockets, switches, workshop tools and many more. We also carry ranges of cleaning products and oil. We are competitively priced and hold all our stock on site in the UK.

T: 01405 480000

sales@hendler.co.uk

www.hendler.co.uk

F: 01405 480125


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Fox Europe

www.foxhead.com

FRO Systems

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Furygan

Frost Auto Restoration www.frost.co.uk

Fowlers Parts 0117 977 8899 trade@fowlers.co.uk www.fowlersparts.co.uk

Your first choice for genuine spares

07542 851088 lee.collins@furygan.com www.furygan.com/en-GB

FTR Suspension

www.ftrsuspension.co.uk

G G2F Media

www.g2fmedia.com

FUCHS LUBRICANTS (UK) plc 01782 203700 contact-uk@fuchs.com www.silkolene.com

GardX Moto

Fuel Exhausts

www.fuelexhausts.com

01243 376 426 hello@gardxmoto.co.uk www.gardxmoto.co.uk

Furlong Motorcycle Tyres

SEE PAGE

24

48

www.furlongtyres.com

Garmin (Europe)

www.garmin.com

Call Alison on 01237 422660

GasGas Motorcycles UK www.gasgas.com

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EASY TO CHOOSE, EASY TO USE, EASY ON THE ENVIRONMENT

THE NEW SILKOLENE SMALL PACKS

The new SILKOLENE 1-litre and 4-litre packs are packed with maximised customer benefits: new labels for better orientation, a more ergonomic design for better handling & improved carbon footprint helping to further reduce their impact on the environment. EASY TO CHOOSE. The new design offers clearly structured labels utilising application images and lubricant quality categories for simple oil choice. Our updated packs have a premium look and feel to give customers improved confidence and a heightened desire to choose SILKOLENE products.

EASY TO USE. Improved ergonomics through a new grip area and a refined neck design for an easier pour with Improved residual emptying, plus a new tamper resistant screw cap ensures its SILKOLENE in the bottle. 4L Lube Cubes feature clear how-to-use instructions and integral handle with anti-glug pour.

EASY ON THE ENVIRONMENT. Our 4L Lube Cubes are 100% recyclable and our new bottles are made from 30% recycled materials. FUCHS UK is proud to have saved over 1,130,000KG of single-use plastics through the use of innovative packaging since 2012, with the new packs helping to further reduce their impact on the environment. All SILKOLENE products also benefit from CO2-neutral production.

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GB Racing

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Givi UK

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Choose Your Attitude

Glass’s Information Services

0203 897 2500 info@glassbusiness.co.uk www.glassbusiness.co.uk

Go Cycle / Karbon Kinetics www.gocycle.com

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Goodridge UK

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WWW.UA-DISTRIBUTION.COM MOTORCYCLE TECHNOLOGY SALES@UA-DISTRIBUTION.COM ACCESSORY SPECIALIST 01854611188 WWW.BRITISHDEALERNEWS.CO.UK



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Gould Autoplates & Signs

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Haynes Publishing

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H-C Travel

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Grampian Motors

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Graphix

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Gulf Lubricants UK

07734 559228 sales@gulf-lubricants.co.uk www.gulf-lubricants.co.uk

HD Tools

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www.hagon-shocks.co.uk

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Hangzhou Skyrich Power

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U In A S


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

HENDLER Hendler Wholesale 01405 480000 sales@hendler.co.uk www.hendler.co.uk

Herald Motor Co

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01732 761006 info@holeshotpr.com www.holeshotpr.com

01484 641073 info@hocoparts.co.uk www.hocoparts.com

Henry Squire & Sons

www.squirelocks.co.uk

Holeshot PR

Hoco Parts UK

Honda UK

Premium Motorcycle Products

www.honda.co.uk/motorcycles

Hood Motorcycle Jeans

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HSC Machinery Spares www.hscmsc.co.uk

Hi Level

01302 890400 sales@hilevel1.co.uk www.hilevel1.co.uk

Highway Hawk

www.highwayhawk.com

Hunter Create

SEE PAGE

HM Quickshifter

www.hmquickshifter.com

Unit 19 Inca Business Park Acton Suffolk CO10 0BB WWW.BRITISHDEALERNEWS.CO.UK

52

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Husqvarna Motorcycles UK

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t: 01787 372901 e: info@adventurebikeshop.co.uk

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Jepson & Co

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KGB Motorcycle Distribution

www.impukltd.co.uk

by British Dealer News

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www.indespension.co.uk

01237 422660 jobscene@dealernews.co.uk www.britishdealernews.co.uk

Indian Motorcycle

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Kiddimoto

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www.kippax-moto.co.uk

Institute of the Motor Industry (IMI)

Jofama

Knockhill

Intermot

John Lampkin Imports

Koyo (UK)

International Dealer News

John Milverton

Kriega

International Dirt Bike Show

Jorade Commercial Services

K-Tech Suspension

iVendi Ltd

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Jaycee Distributors

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30

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COMPANY PROFILES FEATURING:

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BICKERS

Supplier of Motorcycle Parts and Accessories

T

he well-known distributor Bickers celebrated it’s 47th birthday in April this year, and is proud to state that the future looks promisingly bright for the Felixstowe, Suffolk based company. Bickers Anglia was founded in April 1975 by Dave Bickers after a very successful career in scrambling and then retailing motorcycles in Ipswich. He also started Bickers Action in 1976, the vehicle stunt production company still runs to this day and has been involved in many blockbuster films including the latest James Bond film and Mission Impossible. Bickers Anglia quickly grew to be a leading light in the motorcycle industry distributing high-quality brands from Japan, Taiwan, China and Europe. The 1980s saw a company merger with Peter McMartin’s Imported Motorcycle Parts (IMP) and McMartin became

32

managing director of Bickers. The Bickers and McMartin families built a strong relationship which still exists to this day. 1999 saw McMartin complete a management buyout at Bickers which left Dave to focus on Bickers Action and allow Peter to focus on building Bickers into a premier motorcycle parts and accessories distribution company. This time also saw Peter’s two sons, Don and Derek, become an integral part of the company structure along with his daughter Denise. After many years distributing the CST Tyre brand in the UK Bickers issued new

company shares to Maxxis and renamed itself Maxxis International UK plc. In 2005 the company moved to Felixstowe close to the docks with a 40,000sq.ft warehouse facility on a 3.5 acre site. Located next to the busiest container port in the UK allows Bickers to operate an

BICKERS


@BickersPLC @BickersLTD

t:01394 604040 www.bickers-online.co.uk excellent distribution network across the whole of the UK. 2016 saw the birth of a new joint venture company with Steve Dornan in Ireland known as Bickers Dornan which covers the whole of Ireland. The Bickers UK sales network is made up of managed local territories throughout the country, with each area having its own dedicated sales team. Each team is responsible for the care of its customers to give the outstanding service that keeps customers coming back year after year. Your business matters and is guaranteed reliable, knowledgeable local service from Bickers. Bickers stocks all the items to support sales into wholesale and dealers, plus supporting those customers with online presences. Motorcycle is at the heart of the business, with a dedicated ATV/UTV section supplying more than just tyres.

Specialist tyres are sold to specialist markets including wheel chair and bicycle, lawn and garden, trailer, OE London Black Cab and 4x4 plus many more in-between. Bickers is your first-call distributor for an impressive portfolio of the world’s highest quality motorcycle hard-parts, consumables and accessories. The quality and value of the parts speak for themselves, but what makes Bickers stand out is the company’s commitment to its customers. Ninety-eight percent of orders arrive with customers the next day, while stock availability is at a market high of 96%. This means if you need it, chances are Bickers has it and will get it to you as soon as possible. Being the first-line importer for key brands such as Motorex, Maxxis, CST, RK Chain and Sprockets, Ferodo Brakes, Nitro, GS Batteries,

WWW.BICKERS-ONLINE.CO.UK

Fulbat, Supersprox, Riga Gomme Mousses, BWX Bearing Kits, Powerite and stockists of many more lines like NGK and Yuasa, Bickers certainly has the right brands to keep your customers happy. Everything focuses around our online platform, the Bickers B2B portal is the quick and convenient way of viewing and purchasing from the Bickers catalogue and offers flexibility, up-to-date prices, account management, and a wide range of other features. Working with champions and leading UK publications supports the Bickers message of being the tier-one motorcycle parts, consumables and accessories supplier in the UK. With second and third generations in the business, we remain a family company with family values. We look forward to working with you... n

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BIKE DEALER INSURANCE Motorcycle Dealer Trade Insurance

P

IB’s Bike Dealer Trade Insurance is an awardwinning business insurance policy that focuses on the commercial aspects of a dealer’s insurance needs. Rather than focusing on making commission from your customers’ insurance the Bike Dealer team is committed to ensuring your business has the cover it needs to ensure it is well protected, allowing you to focus on selling bikes.

SCHEME BENEFITS

yy FREE ten minute cyber consultancy – on how to strengthen online/system security yy Rapid claims settlement * – £5000 limit for property losses yy Access to free risk management services via Allianz yy Dedicated motor trade claims specialists – will proactively manage claims from notification to final settlement

Backed by a top insurer The Bike Dealer insurance scheme is underwritten by Allianz, which has provided the motor trade with insurance solutions for over 35 years and is proud to have a strong relationship with the Retail Motor Industry Federation(RMI). Due to this expertise Bike Dealer clients are able to draw on a wide range of additional services including; legal advice, risk management support and claims expertise.

yy Unaccompanied demonstration cover – not restricted by age or experience

34

BIKE DEALER INSURANCE


@PIB_Insurance

t:01422 358 525 e:andrew.dixon@pib-insurance.com www.pib-insurance.com

Additional services: • In-house loss adjuster service ensuring rapid recovery and the best possible settlement in case of loss • In-house health and safety adviser to assist with compliance, regulations and legislation Free review For a free review of your insurance arrangements contact the Bike Dealer team around three to four months before your renewal date. This will give the team time to check that your current cover is correct and get you the best possible terms.

*Full details of the claim must be provided over the phone and the loss must not have occurred over eight weeks before the notification. Cost of repair/replacement must be

provided from a written estimate and we will require details of the contractor, description of works, breakdown of costs and the contractors VAT number. n

linkedin.com/company/pib-insurancebrokers

WWW.PIB-INSURANCE.COM

35


BIKESURE Freethinking Insurance REMEMBER: yy You’ll earn £50 for every policy sale yy Your customers can get great insurance deals yy The scheme is open to all motorcycle businesses yy You’ll get a page on the Bikesure website yy You’ll get your own dedicated point of sale material yy You’ll get access to our award winning support team

36

E

arn extra cash by joining the Bikesure referral scheme. Question A customer asks you about insurance, what do you do? Answer Send them to Bikesure Insurance and you could earn £50! Whether you’re a dealer, training school, garage, website or motorcycling organisation, you can join the Bikesure referral programme

“Good company to deal with. Had the facility for some years and very pleased with cheques received. Customers give positive feedback.” Viper Quads to earn extra money. We have bespoke and competitively priced policies for motorcycles, scooters, quads, trikes and buggies, even custom bikes and imported machines. Sign up to our referral scheme and every time you

BIKESURE


@BikesureInsuranceServices @Bikesure @Bikesure

t:0800 916 1250 or 0330 123 0914 e:dealers@bikesure.co.uk www.bikesure.co.uk/referral-scheme

TYPES OF MOTORCYCLES

recommend our services, we’ll pay you £50 for any policies sold as a result. There’s no cost to you as we supply bespoke point-ofsale merchandise as well as traceable, online links and banners ensuring all enquiries are attributed to you. Our dedicated and award winning referral team has been named Motorcycle Trader Insurance Provider of “Marsh MX have been dealing with Bikesure for seven years now and they have always performed to a very high standard. We pass our marketed business cards out to every customer, which is a great service to offer them, we would definitely recommend Bikesure.” Marsh MX

the Year on multiple occasions, based on dealer service satisfaction. They are on hand to answer your queries and offer support to both you and your customers. We’ll even give you a mini page on our website, detailing your location and the services you offer allowing for increased online visibility of your business. We pay out thousands in referral rewards each year to businesses just like yours – so isn’t it time you got in on the act? n

WWW.BIKESURE.CO.UK

37


DIGITALLY CHARGED Increasing your audience

C

onstantly striving to get the best data possible for the motorcycle industry to allow the most precise targeting in existence.

Gone are the days where digital was only used by advertisers with big budgets. Using Digitally Charged we’re able to build precise audiences with precise targeting to ensure that we can work with marketing budgets of all sizes. We provide a range of services from digital to traditional marketing, at both national and dealer level ranging from:

• Programmatic advertising (smart ads) • Adsmart from Sky (live TV ads) • eBay data targeting • Amazon data targeting • Print advertising • Paid social media advertising • Social media management • In store POS • Direct mail • Design projects • Plus lots more Business owner Chris Day says: “Every year we do the British Dealer News Directory and

38

every year we have even more to offer. As a business we’re continually driving forward and adapting to the ever-changing landscapes in front of us. “We helped our clients continue with their campaigns through Covid and we keep refining our offering in these challenging times where budgets are getting tighter and tighter and potential customers need their hard earned cash to go further. “We’ve worked with eBay to build some amazing motorcycle data, we have Amazon’s DSP (Demand-Side Platform) at our fingertips laced with motorcycle

DIGITALLY CHARGED


@Digitally.Charged.9 @DigitallyCharg1 @DigitallyCharged

t:01157 860 680 e:digital@digitally-charged.com www.digitally-charged.com

product data, we’re working with a new intelligent system that can build audiences off competitor websites and most importantly secured DVLA-sourced data with our association with Adsmart

from Sky, an offering that I don’t think anyone else has.” As a business, Digitally Charged has evolved since it hit the scene over three years ago but the team aren’t new to motorcycles. “We’ve amassed about 50 years between us all in the motorcycle industry with roles ranging from brand building, distribution, design, magazine production etc. Most of the industry know who we are but what’s made us successful is our understanding that motorcycle isn’t just another bunch of automotive customers.

WWW.DIGITALLY-CHARGED.COM

Sure it has a link, but some of the competitor campaigns we’ve seen targeting the entire automotive industry with their inevitable wastage isn’t what we do. We’d rather give you a precise audience of 100 people than 100,000 with no prospects in there”, says Day. Working with a number of large clients provides an advantage when it comes to media buying. The team is experienced in both media planning and media buying, covering print and online services, advertising and merchandise. We are confident in selecting marketing media to meet our clients’ goals as well as the ability to negotiate the best rates for purchasing that media. With our mass of experience as well as excellent relationships with industry leading websites and magazines we can work with a wide range of traditional and specialist titles to suit your advertising needs. Digitally Charge your business today! n

39


DUELL

The leading powersports gear importer and distributor in Northern Europe

D

uell brings Scandinavian premium garment brands Halvarssons and Lindstrands to the UK. High quality motorcycle clothing in both leather and textile made to adhere to the ‘safety through comfort’ concept. High retained margins and high customer satisfaction are the calling cards for our dealers.

Duell is expanding its network throughout the UK and is looking for premium clothing and motorcycle retailers to take on the Halvarssons/ Lindstrands and Grand Canyon brands. Duell is one of the largest distributors of motorsports products in Europe supplying more than 290 brands to 7500 dealers. The staff are powersports enthusiasts, so they know how important the right product is for both the dealer and consumer. Brands Within the UK the focus is on the premium house brands Halvarssons and Lindstrands. Both are designed by a talented and experienced team in Sweden that brings both a unique and high-quality offering to dealers. Founded in 1946, Halvarssons has been providing demanding Scandinavian motorcyclists with premium

40

motorcycle clothing for generations. Made with no compromises, both the leather and textile products conform to Duell’s ‘safety through comfort’ concept providing those features at the premium end of the market. Working with innovative partners (Nudud, Nyguard, Dryway and Outlast), Halvarssons is always searching out new ways to make the ride safer (reaching AA or AAA in most cases) and more comfortable. Lindstrands is Halvarssons sister brand founded in Malung, Sweden in 1891. It is a pure Scandinavian cult brand and is ‘made for the extra mile’. The range of different categories within Lindstrands covers all types of riders. From garments for use under the toughest conditions in the Adventure category through to the urban commuter, Lindstrands has something for everyone. For 2022 both brands will be offering a new level-2 armour system to further increase the comfort of the products as well

DUELL


@DuellFinland @DuellFinland

t:+358 (0) 20 11 80 00 e:ed.miles@duell.eu www.duell.eu

as chest protection and air-bag ready features on new product to further increase the safety element. Both ranges are rounded off with large collections of gloves and base layers. Services Duell provides all dealers with a Wall concept designed and built on-site to suit the needs of the dealer. This Wall concept can occupy even the smallest spaces. Custom printed POS, floor mats and window stickers are also available. All dealers are included in Duell’s marketing and it provides full training either in store or at their company’s HQ in Newbury. USP As the products carried by Duell come direct from the brand manufacturers the full range is always available on our B2B site at full margin and with no extra charges. The Halvarssons and Lindstrands brands are loved by dealers as they are rarely discounted allowing them to make exceptional retained margins. A 5% extra discount on preorders is offered with a visit to our showroom in Newbury, Berkshire, highly recommended. n

WWW.DUELL.EU

GET IN TOUCH South ed.miles@duell.eu; 07783563531 Midlands, Wales, Scotland, North mick.wynn@duell.eu; 07506531308 Main Office +358 (0) 20 11 80 00

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EMaC

All Taken Care Of

E

MaC is the UK’s leading aftersales partner, with a portfolio of clients including 16 leading vehicle manufacturers and thousands of motorcycle and car retailers, all of which already benefit from EMaC’s constantly evolving, technology led product range to drive consumer retention.

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With a live book of 1.9 million customers, the company drives an aggregated £250m of aftersales revenue into the UK network annually through its range of solutions. Working in partnership with dealerships and service providers allows EMaC to deliver tailored solutions that meet the needs of each individual business. Innovation is constantly invested in, driving wider aftersales opportunities to increase revenue for dealers.

EMaC


t:0330 099 6826 e:support@emac.co.uk www.emac.co.uk Ride Now, Pay Later – Interest-free credit facility Ride Now, Pay Later from EMaC allows your customers to spread the cost of their purchase with 0% manageable monthly payments to suit their budget. Motorcycle dealers can offer their customers the interestfree consumer finance facility in store to pay for clothing, safety equipment, accessories, and repairs. The Ride Now, Pay Later facility delivers a friendly consumer finance experience, with an easy credit application process, real-time decision making and prompt payment to the dealer. With full support from EMaC’s experienced field team to set up the programme, motorcycle dealers will also benefit from comprehensive staff training, best practice advice and ongoing account management support. Ride Now, Pay Later from EMaC will help you to: • Maximise upsell opportunities • Improve consumer satisfaction …along with a 99%+ acceptance rate Service Plans Service and sales departments both tangibly benefit from our core Service Plan product; Service Plan consumers score

their dealers higher for ‘customer satisfaction’ and spend more per visit, enhancing dealer revenue and profitability, as well as being more likely to buy their next vehicle from the same dealer. Research tells us that an affordable, flexible, and tailored approach to servicing costs is a big tick for your consumers’ experience. Every Service Plan sold represents, on average, three years of service revenue committed to your business. Plus, research shows that consumers are more likely to take upsell opportunities when they are not faced with a cash outlay on the day for their service content. Warranty EMaC offer a unique range of warranty products designed to maximise dealer profits and ensure long term consumer retention. The range includes Lifetime Warranty, which combines the benefits of a Service Plan, Warranty and Breakdown Assistance in one bundle payable by a single monthly Direct Debit instalment. It provides consumers with convenience and complete

WWW.EMAC.CO.UK

peace of mind, as well as generating more revenue for your dealership. Make a statement about the quality of your used motorcycle stock by offering an EMaC Lifetime Warranty. Get in touch today to see how partnering with EMaC can benefit your dealership. EMaC. All Taken Care Of. n

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FIRST RESPONSE FINANCE More than just a finance company

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ince we opened the doors to our Nottingham office back in 1998, we’ve quickly established ourselves as one of the leading finance companies in the nonprime vehicle sector. We have financed more than 200,000 new customers, with a high number of them being motorbike riders, and in the last 23 years we have been lucky enough to work with some amazing motorbike dealerships right across the UK. How Are We Different? People drive because they must, but people ride because they want to! We understand this, and we understand the difference between four wheels and two, and all the nuances that brings. This is something that we pride ourselves on; we understand that motorbikes are not cars, bikers are not car drivers, and motorbike dealers are not car dealers. Considering the differences between dealers and customers, our criteria is built from the ground up, and as many of our staff members are bikers too, their knowledge allows us to offer more understanding and flexibility to all. Whether it’s a customer that only has a CBT licence that needs a 125cc to commute, or a customer who wants a sports bike to take to bike meets on a Sunday afternoon, our criteria has got you covered. We are also flexible in

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the sense that if you have a motorbike you think is maybe a little “niche” and are not sure if your prime lenders would consider it, pick up the phone and ask us – you may be surprised by our response! We Don’t Just Finance Motorbikes We are sure you will agree that riding is the definition of freedom, but with the roads getting busier and busier, we all need to ensure that when we do ride, the gear we wear is up to the job and fit for purpose. Therefore, we also offer the opportunity to include safety gear, such as helmets, jackets, gloves, and other accessories, all within our finance agreements. We like happy customers, but we also like safe customers too! We want our customers and dealer partners to be as confident in selling and riding their motorbikes, as they are in our service.

Doing the Right Thing We pride ourselves on doing the right thing for our customers – ensuring they are getting the best finance deal whilst giving you the opportunity to sell a motorbike that’s right for the customer. Rest assured; this does not slow down our process, as 97% of our dealer partners are paid out within 15 minutes of us receiving everything that we need. You can even use our easy-touse online Dealer Portal to track and manage multiple applications, and it also has a simple document uploader and eSign system – with

FIRST RESPONSE FINANCE


@FirstResponseFinance @FirstResFinance @FirstResponseFinanceLtd

t:0115 946 6260 e:bike@frfl.co.uk www.frfl.co.uk/bike 24-hour access and real time updates, what’s not to love? We also understand that not everyone is tech savvy, which is why we are only a phone call away, even on a weekend. When you become a First Response Finance dealer partner, you will be assigned your own Sales Development team, who will be just a phone call away to support you with your customers’ applications. The support we can offer is tailored to your needs, which can range from branded motorbike POS material, 

WWW.FRFL.CO.UK/BIKE

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FIRST RESPONSE FINANCE More than just a finance company and advice on how to increase your finance penetration and conversion. We are more than just a finance company - we are a finance company that understands motorbikes, its customers, and dealers. An Award-Winning Finance Company You may agree that whilst it’s easy to tell the world how fantastic you and your company are, it’s always better when your customers, dealer partners, and employees do it for you! Feefo Platinum Award: this is awarded to businesses who have achieved the gold standard for three consecutive years based on customer reviews of our service. Aside

SOCIAL LINKS: yy Facebook: /firstresponsefinance www.facebook.com/firstresponsefinance yy Twitter: @firstresfinance www.twitter.com/firstresfinance yy Instagram: /firstresponsefinanceltd www.instagram.com/firstresponsefinanceltd yy Linkedin: /company/first-response-finance www.linkedin.com/company/first-response-finance yy Youtube: first response finance ltd www.youtube.com/c/FirstresponsefinanceCoUk

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from our feedback culture, as a company we pride ourselves on the continuous improvements we strive to make in all areas of the business. Consumer Credit Awards/ Car Dealer Power Awards Last year, our customers voted First Response Finance

FIRST RESPONSE FINANCE


@FirstResponseFinance @FirstResFinance @FirstResponseFinanceLtd

t:0115 946 6260 e:bike@frfl.co.uk www.frfl.co.uk/bike

Best Companies We’ve also been a part of the Sunday Times Best Companies for ten years running, moving from the small to mid-companies’ category as we have grown as a business over time. These results are collated from our own employees’ feedback, and it’s been great to see our progression in the rankings. We have been using our score each year as a benchmark to focus on areas for continuous improvement as a company, this in turn reflects in the service we offer our customers and dealer partners.

as the ‘Best Car Finance Provider’ in the Consumer Credit Awards 2021, and our dealer partners voted us ‘Finance Provider of the Year (Sub-Prime)’ in the Car Dealer Power Awards for the second consecutive year! This feedback from the industry that we serve is something that we are very proud of.

Looking to the Future Whether it’s an old FireBlade, a used Ninja, or even a new electric scooter, our systems and staff are at hand to accelerate your sales, no matter the specification. The world is constantly evolving, and the electric vehicle age is no longer on the horizon, it’s already here, especially with the

WWW.FRFL.CO.UK/BIKE

ban on new petrol-powered motorbikes coming into effect in 2030! We believe we have future-proofed our systems to embrace these coming changes within the bike industry, which is beneficial as we can only see these trends increasing over time – as a result, we have already financed many electric motorbikes. Our service is award winning, 98% of our customers would recommend us to a friend or family member, our dealer partners have voted us as best in class (year in and year out), and the results from our Sunday Times Best Companies indicates our staff love working for us as well. If you are yet to experience our service, what are you waiting for? Give us a call and accelerate your sales today! n

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FOWLERS PARTS Your first choice for genuine spares

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hen you need genuine parts, there’s one name that the trade has trusted for more than 60 years. Fowlers holds the largest stock of genuine parts in the UK and provides a dealer-friendly service for fuss-free spares ordering. Carrying around one million items in stock across 13 genuine spares franchises, including on- and off-road parts from Honda, KTM and Yamaha, plus road bike spares for Husqvarna, Kawasaki, Moto Guzzi, Suzuki, Triumph, Aprilia, Piaggio and Vespa, this is an operation on a massive scale. The latest technology is employed so that parts can be picked and packed swiftly, with same-day dispatch offered on all orders placed before 6pm, and next

working day delivery for most UK destinations. Hold File Unique to Fowlers in the motorcycle industry, their Hold File can be used to collect parts for a particular job, which can then be delivered together, when the technician is ready to start working on a machine. This avoids storage issues, as well as the danger of parts getting misplaced in the workshop or even used for other jobs. Pick and Mix Finding the parts you need is simple, thanks to Fowlers’ online electronic parts catalogue (EPC), which allows you to search either using a part number or by selecting the make and model of motorcycle. Available 24/7, users can view images and/or diagrams, then check availability and prices (both trade and retail) prior to ordering. Should you need assistance identifying models and parts, knowledgeable telephone staff

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FOWLERS PARTS


t:0117 977 8899 f:0117 972 5547 e:trade@fowlers.co.uk www.fowlersparts.co.uk combining parts orders with clothing, accessories and helmets from The Key Collection @ Fowlers. Choose from market-leading brands, including premium clothing from Weise, entry-level clothing, boots and helmets by Duchinni, and Premier’s range of modern and heritage helmets. Plus, Kovix security products, Gear Gremlin’s devilishly wicked accessories, Ugly Fish ‘sunnies’ from Down Under and Silkolene lubricants. n

are on hand during office hours and there is also a chat facility on the website. Deliveries are fully trackable, and you can stay in control by signing up to receive free notifications, sent automatically to mobile phone and email. Technology also plays a part ensuring you receive the correct parts. A computercontrolled picking system sorts through thousands of stock items held in the warehouse, many of which are stored in numbered compartments in gigantic ‘carousels’. Packing staff use bar code scanners for

processing, maintaining accuracy at every stage. And there’s more Save time, paperwork and delivery costs by

GENUINE STOCKISTS FOR:

WWW.FOWLERSPARTS.CO.UK

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GIVI UK

Choose Your Attitude

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ith more than 40 year’s experience in the industry, the GIVI name has become synonymous with high quality, value-for-money motorcycle luggage and accessories. The aim from the beginning was to blend Italian design with strong technical know-how and an indepth knowledge of motorcyclists needs. The company still works by these values today, undergoing constant research to develop new materials and technologies that result in the best quality end product.

X-Line

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Luggage and accessories GIVI’s product range has grown to include hard and soft cases, top cases, bags and rucksacks, and technical accessories including a vast range of modelspecific products. GIVI has pioneered and patented some of the most innovative luggage

X-Line

selection of six different types available. What they all have in common is their removable and waterproof internal bag, their

Remove-X

solutions available on the market today. Some of the new luggage for touring motorcycle enthusiasts is its bags for the maxitrail and off-road world named X-Line. The bags which make up this new line offer a variety of ways to load luggage thanks to a

high-quality materials, and their design which complements off-road styling. The range can be further sub-divided into rucksacks, tank bags, saddle bags and cargo bags. Also, this year the company has released an update of the aluminium top cases, with the Trekker and Alaska now available in 44 and 56-litre options. These cases are also equipped with the world’s most universal GIVI fixing system – the Monokey. The

GIVI UK


@Givi.Official @Givi_Official @Givi_Official

t:01327 706220 e:info@givi.co.uk www.givi.co.uk Alaska range, in which plastic cases (with a rounded finish) are combined with square aluminium cases, combines an unexpected price and a really neat look. In addition to this, GIVI launches a new fixing system, the Remove-X. This new soft-bag attachment system was created with the purpose of stabilising the position of the saddlebags on the motorcycle, combined with a lever-operated release system. This only requires a small anchored support which does not alter the look of the motorcycle. Helmets Full-face, modular and jet helmets have been updated this season. This year sees GIVI’s first off-road helmet, the 60.1. It was developed from the special carbon version that GIVI created for Simone Cristini, the newly crowned Italian Enduro Champion in the 250 4T Junior category. The 60.1 harnesses the firm’s racing experience to offer a technopolymer shell and a multicoloured finish that is right on trend and sure to appeal to offroad enthusiasts. This full-face helmet has been thoroughly tested and conforms to the new ECE 22R06 certification. Also, GIVI has added two new racing-style helmets to its

WWW.GIVI.CO.UK

collection, the 50.9 and 50.8. They are full-face helmets with triple ‘calotte’ and a Pinlock® Max Vision ready visor and a smoked visor. The X.25 Target and X.20 Expedition EVO jet helmets, 50.6 Stoccarda full-face helmet and X.27 Dimension modular helmet also have new designs.

50.9 Atomic

Dealer support GIVI has a UK-based warehouse and showroom with a dedicated team of dealer-support staff. The warehouse stocks thousands of products, enabling GIVI UK to provide a next-day delivery service on the majority of dealer orders, including modelspecific accessories. In terms of dealer support, GIVI UK’s dealer representative is on hand to answer questions

60.1 Fresh

and queries, backed up by a strong office support team with extensive knowledge of our range of products. Every dealer is entitled to a branded display unit, branded banners and GIVI brochures and leaflets for customers to take away. Showroom GIVI’s product showroom at the UK warehouse in Daventry provides an opportunity for dealers to see the luggage and helmet ranges up close and also acts as a base for GIVI-run dealer training sessions. GIVI also has a strong relationship with a specialist PR agency, which liaises with the motorcycle media to raise awareness of the brand and ultimately drive customers into dealerships. n

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HOCO PARTS UK Premium Motorcycle Products

H

oco Parts UK is the newest major player supplying the British dealer network. Many dealers will already be aware of this if they previously dealt with Rob Hunter, Bradury Bros, Neo Distribution or B&C Express as these companies have been acquired by Hoco Parts.

The company was established in the UK in 2020 with 40,000sq.ft premises based in Huddersfield. It currently holds a selection of UK market focussed products from the 200+ product lines. Product categories include a comprehensive stock of the leading tyre brands, service parts, performance and accessories, and clothing and helmets for road and off-road applications. A high proportion of the

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product ranges came with the companies acquired so what was available from them is now part of the Hoco portfolio. The Area Sales Managers cover all the geographical areas and dealers can request a visit at their convenience. The ASMs are fully product trained by the manufacturers

and so are qualified to pass on their knowledge to dealers. Hoco Parts UK is strictly trade only with all stock available on a next-day basis. Once you’re signed up via the website, email or by phone, you’ll have online access to Hoco Parts Online (HPO) to find everything you need on a search-by-bike or product

HOCO PARTS UK


t:01484 641073 e:info@hocoparts.co.uk www.hocoparts.com

“We dealt with Bradbury Bros for more than a decade and since it became Hoco Parts in 2019 we have welcomed the increase in product ranges and availability. I like the one-stop shop idea and competitive pricing along with nextday delivery.” Paul Hamilton Paul Hamilton Motorcycles, Kilmarnock

basis with stock checking, prices, warranty/returns modules and much more. If, for whatever reason, the first choice of brand isn’t available, there will be a proprietary alternative, so dealers won’t need to look elsewhere. Point-of-sale material is also available and this can be combined with product

WWW.HOCOPARTS.COM

promotions. Additionally, for some brands POS can be tailored to the space available. The key message to dealers is that Hoco Parts UK has a huge range of stock and it can get what you want to you the next day. Importantly, we want to work with dealers to be their first port of call when ordering parts. n

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KYMCO UK

Rich heritage, quality manufacturing, choice and value

K

YMCO is a well-known and respected Taiwanese scooter, motorcycle, mobility scooter and ATV manufacturer. The UK division of KYMCO is focussed on growing its petrol and electric vehicle range with motorcycles being a top priority of its expansion and brand focus. Towards the end of 2021, KYMCO ramped up its renewed focus on the motorcycle business, through various advertisements and promotions and by attending the Motorcycle Live show at the NEC, with a big stand and with various new models on display. It was a successful event for KYMCO, further pushing its dedication towards the motorcycle business.

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DTX 360

In 2022, KYMCO will continue to push its petrol-based models in a variety of publications, leading up to the release of the highly anticipated DTX 360 “Adventure Crossover” motorcycle, as well as heavily pushing the expansion of their dealer network across the UK. Throughout the pandemic, KYMCO has done incredibly well keeping up with supply and demand, consistently having good stock levels available for their dealers. KYMCO continues to have plenty of stock available of all their new models; Super 8 R, a 50cc sporty scooter with striking aesthetics, the DTX 360, an “Adventure Crossover” scooter available in both 125cc and 320cc, and a restock of the facelift sports naked geared

Agility EV

125cc motorbike, the VSR 125. There is also the debut of the IONEX electric vehicle range this summer, featuring the new i-One and the classic Agility EV, built for the environmentally friendly and cost efficient, electric market. KYMCO UK has also expanded its customer support team, launched a

KYMCO UK


@KYMCOUK @KYMCOUK @KYMCOUK

t:07704 890306 e:nkeeble@kymcouk.co.uk www.kymco.co.uk

i-One

AK550

brand-new website, appointed two new area sales managers within the last six months, and invested in its dedicated internal marketing, as well as supporting its dealer networks’ marketing. KYMCO’s support for their dealerships continues to grow, with expanding the dealer network being key throughout 2022. The dealer network support includes e-manuals, an online parts system, a complete warranty system, a marketing portal and high-level communications. KYMCO is working to provide dealers with quality pointof-sale material including photography

and videos of the products throughout 2022 and beyond. KYMCO’s USPs include having incredibly reliable products, efficient fuel consumption, low-emission output, consistent stock supply, friendly and highly experienced sales representatives and highend marketing material and support. KYMCO is a brand that strives to win the hearts of its MXU 550i EPS

WWW.KYMCO.CO.UK

customers, with reliable and efficient products that create a special connection with riders. It is an honest and open brand that believes in supporting its dealers. There is a strong history of collaborations, with the latest being a considerable investment in Harley-Davidson’s LiveWire. KYMCO is well established with a wide industry knowledge and technical expertise and is a brand that dealers will want to partner with. Contact Neil Keeble or visit our website for more information about KYMCO and joining our dealer network. n

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LEXHAM INSURANCE Specialist two-wheel insurance

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exham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools and importers.

Established in 2000 and celebrating its 22nd year in 2022, Lexham has a passionate management team focused on driving the business forward. With more than 120 skilled staff working from six offices based in Norfolk, Lexham also has a team of full-time sales staff on the road promoting customer referral schemes

Breakdown Cover

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and servicing our business insurance customers. More than 1000 dealers and 400 training schools now trust Lexham to look after their motor trade and training school insurance. Lexham continues to build on its success in the scooter and motorcycle markets, increasing its footprint with an expanded product portfolio once again for 2022. Its goals are to increase its larger-capacity motorcycle market share and to ensure it stays at the forefront of an ever changing world by using innovative and effective solutions to facilitate the growth of the overall two wheel industry. Lexham has continued Excess Protection

yy Trusted insurance provider for more than 22 years yy Online quotes yy Policies placed with an A+ rated insurer yy More than 2200 5-star reviews yy Exclusive schemes only at Lexham yy Specialist UK insurance team yy Leading independent insurance provider yy Easy referral scheme to grow, develop and lead the way in insuring electric products. Market performance and sales growth reinforce it’s commitment to manufacturers and the end user alike. Lexham

Personal Accident

Helmet & Leathers

Scooter & Moped Insurance

125cc Motorcycle Insurance

Electric Scooter & Motorcycle Insurance

Specialist moped and scooter insurance for riders 16 plus, offering the best package possible for social, commuting or delivery.

Whether you’re first-time or seasoned rider, we have specialist schemes for commuter, custom, sports and trials 125cc motorcycles.

With sales increasing in this sector we are offering competitive premiums on both established brands and new entrants to the market.

LEXHAM INSURANCE


@LexhamInsurance @LexhamInsurance @Lexham_Insurance

t:01379 646506 e:a.goodson@lexhaminsurance.co.uk www.lexhaminsurance.co.uk already has affiliations with leading brands such as Super Soco, Zero, Artisan, Horwin, Sunra, Niu, Silence, Piaggio and Yamaha. Key relationships are vital as Lexham continues to focus on working with dealers and training schools as well as manufacturers and importers, using not only traditional methods of referral but also digital and social media channels to facilitate this, always ensuring it offers the best deals direct. Referrals couldn’t be easier with point of sale, call back, live chat, and online quotes, enabling the dealers to work with their customers whilst in the showroom. Offering a minimum of £30 per policy for referrals, as well as providing each customer a bespoke journey, the aim is to provide 1st class service and competitive premiums backed by a quality policy. n

Motor Trade Insurance Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke low-cost quote.

Training School Insurance Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22 years of experience.

Delivery Fleet Insurance A bespoke fleet scheme for delivery companies. We offer cover for mopeds, scooters and motorcycles up to 500cc. From small independents to national companies.

Motorcycle Insurance

Adventure Bike Scheme

Quad Bike/ Three-wheeler Cover

From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, backed by a quality policy.

Tailored to experienced riders and offering a comprehensive policy for people riding larger BMW, Triumph and KTM adventure machines.

Specialist cover for this growing sector, our specialist policy will ensure you have the right cover.

WWW.LEXHAMINSURANCE.CO.UK

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LS2 TECH DESIGN TEAM Always Ahead

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S2 is looking forward to another big year in 2022, with new helmets, new colourways, and new clothing added to the line-up. An updated range of gloves also makes it into this year’s catalogue, as the dealer-direct supplier grows its offering in the UK and world-wide.

Unit sales National sales director Paul Haskins describes 2021 as “turbulent!” in the UK. “We pushed hard, and sales have exceeded target. We were comfortably over the 40,000unit sales mark for 2021 and the shift in model mix has increased the unit value per sale and offers dealers a much wider range of helmets and apparel. “The market in 2021 was tough in what were challenging times for the country, but we have a very attractive selection of helmets that are priced ultracompetitively to the consumer and offer the dealer a great

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margin. There is no room for middlemen or wholesalers, that just increases the price to the customer and costs everyone margin. We want dealers to make a good profit from selling LS2, that encourages them to come back,” added Haskins. The brand “We were once recognised solely for entry-level product, but that mindset is changing rapidly, and we continue to push hard for 2022 and beyond. We have run three full seasons in the BSB paddock, and without doubt, it has helped raise the brand’s profile. It’s hard sometimes to justify the

time involved, but I can see its value to LS2. And that’s on top of global sponsorship in MotoGP and World SBK.” Dealer support The majority of dealers order through the LS2 B2B site, where they can check stock and order “out of hours” as well as check invoices, delivery notes and make payments. It’s a great tool for dealers and they benefit from next-day delivery, assisted by a team of five dedicated agents covering the UK and Ireland. The new UK 2022 brochure is already

LS2


@LS2HelmetsOficial @LS2Official @LS2HelmetsOficial

t:01670 856342 e:ukservice2@ls2helmets.co.uk www.ls2helmets.com available and will be pushed out to consumers using our digital targeting platform and seen on many mainstream platforms throughout the UK. New Advant KPA incoming Britain’s favourite 180-degree flip-front helmet has been completely redesigned for 2022, offering customers even more choice from this featurepacked model. Featuring a brand-new improved aerodynamic shell with a selfup visor mechanism, it is fully homologated for both full-face and open-face use. It comes with a drop-down sun shield and Pinlock anti-fog insert as standard and is Bluetoothready, in sizes XS-XXL. It’s extra comfort liner is made using laser-cut foam for an accurate fit. It is hypoallergenic, so it’s soft on skin. Customers even get a helmet bag that converts into a rucksack, so it’s easy to carry the Advant when you reach your destination. Stock of the new Advant is due to land in summer, and demand

is expected to be high, so contact your area sales agent to arrange a viewing soon. Solid colours are priced from £249.99, and graphics options are available at £269.99. There will also be both a HPFC and carbon version to follow later in the year. Apparel The updated clothing collection from LS2 was launched in 2018. It was a limited range and we didn’t get the stock required to meet demand as we had no historical data on which to forecast accurate numbers. For 2022 much of the range has been re-styled with added functionality to tailor it to the UK market. We will be marketing the clothing under each relevant sector heading: Urban Line, Touring Line, Racing Line and the Vintage Line, making it easy for the dealer to guide customers and for them to understand which model best suits their specific needs. All of the new apparel is UKCA approved”. n

NATIONWIDE DEALER SUPPORT Paul Haskins UK sales director 07932 725119 Dave Priddle South West and South Wales 07900 682775 Jon Russell London and South East 07582 512581

Lee Bell Midlands and North Wales 07582 178996 Peter Campbell North East, North West and Scotland: 07966 431388 Steve Forster Northern and Southern Ireland: +353 876 486863

WWW.LS2HELMETS.COM

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McAMS

Motorcycle Accident Management Services

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cAMS is the leading accident management company, working alongside a nationwide network of more than 1,000 motorcycle businesses and training schools.

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Our aim? Simple: to keep accident repair work within the dealer and motorcycle related network, meaning that your customer stays in control of their bike, and chooses where it is repaired. Since 2008, we have been helping motorcycle businesses and their customers navigate their way through the process of a non-fault accident. We have grown significantly in that time, with our dealer network and partners continuing to expand. With more than 300 members of staff, five depots and more than 3,500 of our own vehicles, we are ready to deliver a suitable replacement vehicle to our

mutual clients unfortunate enough to be involved in a nonfault accident. No one likes to think about accidents or injury, however as part of Anexo Group plc, McAMS benefits from the expertise of a legal team dedicated to recovering any losses your customer may have incurred. Our business has grown significantly since 2008, but we still maintain the same core values that we did as a family-run company. We pride ourselves on the service we provide and on giving something back to the motorcycle industry. You may have noticed our involvement with 2021 British

McAMS


@McAMS.co.uk @McAMS @McAMS_UK

t:0345 054 1000 e:info@mc-ams.co.uk www.mc-ams.co.uk Superbike Champions, McAMS Yamaha, but of course you don’t get awards from the motorcycle industry for this alone! We think it’s safe to say that we are a valued addition to any motorcycle business we work with, but what are the benefits to you? Well, unlike other smaller accident management companies, the customer can choose you as their dealer or garage of choice. You would retain any repair work, or be suitably compensated for any recovery or storage of your client’s vehicle. The solicitors would arrange for an independent engineer to inspect the vehicle and assess the damage before providing a detailed report. Once any work has been

carried out by you, we arrange payment within 14 days. We currently have 12 business development managers on the road across England, Wales, and now Scotland, who specialise in helping motorcycle businesses of all sizes and disciplines retain work which would have previously been extracted from the business in favour of larger “approved” Repair Centres. Throughout the pandemic, we helped over 12,000 key workers stay on the road and this continues to be a large part of our business. A large number of our customers are classed as key workers, including couriers, health professionals, teachers, nursery staff,

JOIN McAMS Would you like to be a McAMS Business Partner? If so, click or call: t: 0345 054 1000 www.mc-ams.co.uk emergency workers and supermarket personnel. We also monitor our fleet size constantly, enabling us to respond quickly to changes in demand so that we can keep you on two wheels! We are always looking for new business partners to work alongside us, with recent expansion into Scotland. At McAMS we wholeheartedly believe we are doing our best work when we help your business succeed! n

DAMS, McAMS and CAMS are trading names of Direct Accident Management Limited which is part of the Anexo Group PLC and is a company registered in England and Wales. Regulated by the Financial Conduct Authority in respect of claims management activities (FRN 836071).

WWW.MC-AMS.CO.UK

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MICHAEL BRANDON LTD

The original British based parts and accessories distributor

M

ichael Brandon Ltd is well established in the UK having specialised in hard parts since 1970. Originally started by Michael Brandon, the family-owned business continues, led by Michael’s son, Hamish, who is very focussed on ensuring the strong values his father believed

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in remain firmly in place. Today Michael Brandon Ltd is still closely linked with some of the best brands in the motorcycle industry. It remains one of the UK’s largest EBC Brakes distributors, along with DID chain, Gates drive belts, Hiflo Filters, JT chain, sprockets and drive belts, Nachi bearings, NGK spark plugs and Vee

Rubber tyres and tubes. With warehouse and offices based in the Scottish Borders, the company is well placed to look after the needs of its UK and export customers. Supplying the trade only, with no minimum order quantity, offering same day despatch (order by 3pm), next day delivery, ‘free delivery’ options

MICHAEL BRANDON LTD


@GoBrandonLtd @GoBrandonLtd @GoBrandonLtd

t:01450 373333 e:sales@gobrandon.com www.gobrandon.com

and urgent uprated courier services where required. Two of our key areas we focus on are customer service and stock levels. Stock holding levels are reviewed daily, any item that has been part ordered is checked to establish “why” and stock levels are adjusted

accordingly to try to ensure that the excellent company order fill rate is maintained. We pride ourselves on excellent customer service, and always do our best to treat our customers the same way we would want to be treated. Ordering with us is simple and can be done 24/7 through our secure B2B ordering portal (www.gobrandon.com), or orders can be placed by email anytime if preferred (sales@goBrandon.com). And for customers who would rather order in a more traditional manner, our sales team, Anne, Lorna or Lynn, are ready to take your call (01450 373333). n

WWW.GOBRANDON.COM

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MOTODIRECT & RACE FX Powered by Bihr

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ith more than 40 years’ experience, MotoDirect has established itself as a leading manufacturer and distributor within the motorcycle and autosport industries.

Formed in 2003, Race FX is one of the largest wholesale distributors to the off-road motorcycle industry in the UK. Together we are ‘Powered by Bihr’ and are the UK’s largest motorcycle road/off road distribution company. Operating across two UK locations in Derbyshire and Blackburn, we have one of the largest portfolios of rider gear, PPE, lubricant and parts and accessories brands in the

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UK and a friendly, intensely knowledgeable, and passionate team to help you maximise your profits. We are the UK division of Bihr NV – the largest parts and accessories distributor in Continental Europe. Founded in 1975, Bihr is present in more than 14 countries and has a portfolio of over 200+ brands and

unrivalled service levels. No matter the requirement, the team at MotoDirect and Race FX has got you covered. With a huge amount of stock easily available, the combined portfolio encompasses UK apparel brand RST, helmet brands Arai, AGV and Bell plus Oakley, Seven and Fly Racing as well as a huge range of hard parts including

MOTODIRECT


e:sales@moto-direct.com www.moto-direct.com | e:sales@racefx.co.uk www.racefxb2b.com

Motul, RFX and many more; we are a one-stop shop for every riding possibility. Moreover, some of the parts and accessories brands from our parent company, Bihr, continue to be introduced into the UK market. In 2021, Midland, BMC, HiFlofiltro, CL Brakes and Hinson bolstered our diverse brand portfolio with more to follow in 2022. In addition to this, Bihr's ordering portal will be rolled out to dealers, offering unrivalled access to our brands, customer service and dealer support. Our Teams Fiercely enthusiastic and knowledgeable, our dedicated Account Managers across the UK and experienced sales, accounts, logistics and marketing teams, are committed to delivering solutions that support your needs.

RACE FX

Dealer Support Includes specialist training directly from the brands, to merchandising and point-ofsale materials, we have bestin-class sales tools to support you both instore and online. Easy Ordering Order online or via our dedicated in-house sales teams. Excellent Service Enjoy FREE next day delivery* or take advantage of our popular Drop Shipping facility to maximise your sales potential. *T&Cs apply With a diverse range coupled with a friendly, handson service that never stopped helping dealers through some of the biggest challenges the industry has ever seen over the past 24 months, we are here to support your needs, more than ever.

So, from our extensive industry expertise, growing catalogue of brands and comprehensive dealer support to our readily available UK stocks to keep your shelves full and sales in full flow, the MotoDirect and Race FX teams, ‘Powered by Bihr’, can offer you the support you need. n

CONTACT US MotoDirect t:01773 864420 e:sales@moto-direct.com www.moto-direct.com Race FX t:01254 311222 e:sales@racefx.co.uk www.racefxb2b.com

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MOTOGRAFIX

The Worlds Finest Motorcycle Protection Systems

O

ur story begins in 1997, in a garden shed producing small domed labels for local businesses to brand their products. With the labels gaining popularity outside our locality we decided to expand the business model to supply growing demand and moved into a bigger shed. Being a lifelong biker it didn’t take too much chin scratching to see an obvious application for our doming process. I looked at the tankpad on my Fireblade it was the ubiquitous thin ‘Carbon Fibre look’ laminated sticker, which by then, being about four months old, already looked totally knackered … light-bulb moment! Within a few months we moved into a proper business unit, gambled life savings and our credit ratings on new machinery and tech – Motografix was born and Tankpads.com was launched. Popularity grew steadily, it was the early days of e-commerce (and domestic online access) so to gain brand

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awareness we decided to take Motografix on the road. Motorcycle Trade Expo was brilliant for brand exposure, we made trade connections there, many of which we still do business with today. To reach the most important audience and potential customers we took trade pitches at various BSB, WSB and GP races, the further south the events we’d hear “Motografix, I’ve heard of these, are you English?” I would reply “No Yorkshire”, but this did prove to us the need to push ahead with advertising to spread the word. After several years concentrating on the UK market place and our website gradually becoming our

biggest customer, it was clear new market opportunities were open in Europe. We decided to test the Euro market, and began exhibiting at Intermot, Cologne, and Eicma, Milan. We were lucky to find some great partners and distributors at these shows, not

MOTOGRAFIX


@Motografix @MotoDemonUK @OfficialMotografix

t:01709 835607 e:enquiries@motografix.com www.motografix.com

just European but international buyers, most of which remain customers and friends that share our passion for a few ales! Over the last decade we have joined BDN at Intermot Cologne, as part of its UK Trader Village, this has always been great for business and catching up face to face with our distant friends and customers. Motografix has, over the past 25 years, become a brand to be trusted for quality and, without doubt, the best in the world. We still design, manufacture and ship from our base here in

Yorkshire, using raw materials sourced from the UK. Every Motografix product is sold with a guarantee of quality, any customer that finds legitimate problems with our products are guaranteed a replacement part F.O.C. Aside from our thermal printers the manufacturing process is by hand, this means each item is consistently visually inspected by a human at each stage of production to guarantee quality. As ever, I’m still a motorcycle addict and know just how precious someone’s bike can be to them, that’s why I insist that our products should always protect the bike and also enhance it’s appearance. In essence, to become part of the bike. Alongside our protective motorcycle graphics we also have a screen print shop, available for T-shirt printing

WWW.MOTOGRAFIX.COM

for events, promotions, teams and clubs etc. The chances are you probably own a T-shirt printed by us. We offer great dealer margins, and always have stock ready to ship, be it one pad or one hundred, we can offer bespoke tankpads/ badges for dealerships to brand bikes with their logo, a great promotional device. Tankpads remain the core of our business with thousands of designs in our back catalogue. Going forward, we are constantly developing new styles, but we also have many other products, in stock for other areas of your business. Please see: www.motografix.com. n

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MOTOMONDO UK

@Mash.Motors.UK @MashMotor_UK

Two decades in the making and ever growing

M

otoMondo UK is a young company with a strong heritage. If that sounds like something of a contradiction, let’s bring some clarity. MotoMondo UK was set up in September 2020 to essentially secure the distribution of Mash motorcycles in our country. Parent company MotoMondo BV, distributes Mash and other brands including Moto Morini, Royal Enfield, Hyosung and Rieju, in the Netherlands, Belgium, Luxembourg, Germany and Austria. MotoMondo BV has been trading for over two decades in the Benelux countries and is building its UK portfolio year by year.

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Moto Morini Moto Morini is back! The famous Italian brand that started operations in 1937 is back on the UK market with a brand new adventure bike, the X-Cape 650. Stunning Italian design with exotic components like Brembo brakes, Marzocchi forks and a 7-inch TFT display, full LED lights, tubeless rims fitted with Pirelli STR tyres and a smooth 650 parallel twin makes the re-entry to the market a welcome one. And with a second model, the

naked Seiemezzo planned for later this year, Moto Morini’s future is looking bright! Mash Motors Stylistically, the Mash range sits firmly in the popular Retro sector and the range runs from the Fifty’s, a geared 50cc moped through to the new Six Hundred 650. The X-Ride range includes the X-Ride 650, the all new X-Ride 50 and 125 to complete the X-Ride range. Various styles of machines are available in the different capacity classes with a range to choose from in the important 125 class. All come with twoyears’ parts and labour warranty.

MOTOMONDO UK


@Moto-Morini-UK @MotoMoriniUK

@RiejuUK @Rieju_UK

t:01429 650555 www.motomondo.com

Rieju This year MotoMondo will strengthen its UK presence in the trail, super moto and, of course, the hard off-road sectors. The starter model is a geared moped, the MRT 50 and there’s a very popular 125 version. Although all Rieju trail models are capable off-road, the market in the UK seems to be urban and young and Rieju fills that sales niche. This year MotoMondo is sponsoring some very talented enduro riders to show what the bikes are made off. The same two years’ parts and labour warranty is offered on this Spanish brand.

making it available in the UK and Ireland. Established in 1992, the product categories are a fuel system cleaner, a stabiliser and conditioner and an injector cleaner. Modern fuels do create some problems and these additives solve them on the move.

from PDI sheets and manuals to ordering parts and seeing stock quantities. Photos and videos are also available on this platform for dealers to use on their own social sites. This online dealer portal is the backbone of MotoMondo’s daily operations and ensures fast delivery of parts and support for the dealer network.

Dealer Portal If you are a dealer, you get access to a smooth and intuitive dealer portal where you gain access to everything

Join MotoMondo Today! Interested in becoming a dealer? Or to work for MotoMondo? Contact them today! n

Xeramic MotoMondo’s most recent product enterprise is the Xeramic motorcycle care range. Xeramic is a leading European producer of automotive maintenance products and for the first time MotoMondo is

WWW.MOTOMONDO.COM

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MOTONOVO FINANCE

MotoNovo Finance – side-by-side with motorcycle dealers

I

n 2013, MotoNovo Finance entered the motorcycle market. With its innovative technology, dealer and customercentric ethos, the multi-award-winning motor finance provider, with its reputation for embracing innovation and change, soon became a prominent market player.

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MotoNovo works with franchised and independent motor dealers across the UK, financing both new and used bikes. Having stood alongside the motorcycle dealer community throughout the challenges of the global pandemic, MotoNovo is ready to increase its footprint in the motorcycle market. The business confidence in the future of the powered twowheel sector is high. The rising cost of fuel, the emergence of congestion charging and environmental concerns all favour a move to two-wheels, including an

acceleration in the availability and sale of electric motorcycles. Encouragingly, new sales are now beginning to return to those seen pre-pandemic. 2022 MotoNovo Supporting Motorcycle Dealers As well as its extensive field and underwriting support and class-leading technology, MotoNovo offers dealers a unique and measurably valuable edge when it comes to finance. The business’s multiaward winning ‘risk-based’ pricing innovation MotoRate delivers a competitive

MOTONOVO FINANCE


@MotonovoFinance @MotonovoFinance

t:0330 128 1730 e:dealerservices@motonovofinance.com dealer.motonovofinance.com and effective alternative to traditional flat-rate pricing structures, but that is not the limit of its benefits for dealers. MotoRate supports the Financial Conduct Authority’s (FCA) ban on discretionary commission that came into force in January 2021. The interest rate applied to each customer is tailored to their credit status and is decided by MotoNovo. It is a move that helps dealers comply with FCA requirements and delivers the type of good outcome the regulator is seeking. It is also delivering other tangible advantages for dealers: • Helping dealers offer competitive interest rates • Engendering greater customer trust and dealer finance credibility • Providing an opportunity to increase used vehicle finance penetration significantly • Enabling consumers to access the convenience, broader benefits and protection associated with HP/PCP finance Its impact across MotoNovo is evident from end of December 2021 data; it has been a prominent success for dealers and customers; • 59% of MotoRate based proposals were accepted versus 41% for nonMotoRate terms

“At MotoNovo, we are proud of our technology and products, but above that our success is about our culture, commitment to help dealers and personal service. If you would like to find out how our distinctive approach can help, call me on 07976 651 523.” Julian Oliver National Motorcycle Manager

• Proposals that used MotoRate were 56% more likely to proceed to payout than non-MotoRate proposals MotoNovo Finance Official Sponsor of the Bennetts British Superbike Championship MotoNovo is not just interested in the motorcycle market; it is committed to it. MotoNovo rides into a new partnership with the Bennetts British Superbike Championship in April. Starting at Silverstone, the 2022 Championship will see the MotoNovo brand featuring prominently at each of the season’s eleven rounds, enjoying trackside and global television visibility.

DEALER.MOTONOVOFINANCE.COM

The partnership is enhanced further with MotoNovo as an Associate Sponsor with the Pirelli National Superstock and Junior Superstock Championships, highlighting the crucial manufacturers’ rankings in the two classes. The Superstock classes are hugely significant to the retail sector because of the bikes’ similarities to their showroom counterparts, which race fans can purchase. n

4.6 Excellent Ranking from 24,916 Reviews uk.trustpilot.com/review/motonovofinance.com

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MOTOREX Oil of Switzerland

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n 1917 Arnold Bucher began producing leather and floorcare products under the brand name of Rex near Langenthal, Switzerland.

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Edy Bucher, the versatile pioneer from the second generation recognised the sign of the times with increasing motorisation and there was a shift in business activities. Rex became Motorex. The philosophy of the company founders remained unchanged, to offer the most sustainably

successful solutions with exceptional customer proximity and top-quality products. Motorex is now a globally important manufacturer of lubricants. The company’s portfolio consists of more than 2500 formulas and is constantly being further developed in collaboration with OEMs, industrial partners, motorsport racing teams and universities. A high degree of innovation, the flexibility

MOTOREX


@BickersPLC @BickersLTD

t:01394-604040 www.bickers-online.co.uk

of a family company, and a service quality which offers customers genuine added value make it possible for Motorex to grow successfully in global competition with multinationals. From it’s state of the art facilities in Langenthal, Motorex produces more than 38,000 tons of lubricants per year. The company's 350 strong workforce use a high degree of digitalisation in production, logistics, trade and distribution. Motorex is rightly proud of the company. Nevertheless, they know that there is always room for improvement, always working to develop even better products. Motorex maintains a sporting team spirit in a strong Swiss family company. The continuous success in world-class racing is proof of Motorex’s innovation and development expertise. However, to generate

maximum benefit for motorcyclists all over the world, there is still more needed: the ongoing finetuning and improvement of the company’s products are based on the insights gained from the race tracks. The results are products born in racing and proven to deliver maximum performance in every day use.

WWW.BICKERS-ONLINE.CO.UK

Bickers has been the sole importer for the Motorex brand in the UK for over twenty years and is proud to have worked with Motorex in achieving 141 World Titles in the motorcycle sporting arena. “We can’t think of another motorcycle oil brand that places such a high degree of passion and commitment to excellence,” said Bickers’ head of sales, Rob Sheldon. With OEM recommendations from many motorcycle manufacturers and many sponsorship collaborations with racing teams at worldclass levels you can rest assured of the quality of the Motorex brand. All this is further backed up by the UK sales team at Bickers who can offer a bespoke stocking plan to your own exacting requirements. Contact your local Bickers area sales manager for information. n

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PARTS EUROPE We Support the Sport

P

owersports is our sport. All of them. Whether it’s the very first minute of your continent-wide motorcycle tour or you are speeding 100 km/h through the snow on your skimobile, Parts Europe has you covered.

Parts Europe is one of the biggest wholesaler of spare parts and aftermarket products in the European powersports market and beyond. We deliver rider equipment, parts and accessories for motorcycles, quads/ ATVs, personal watercraft and snowmobiles to all of Europe, the Middle East, and Africa. Parts Europe is yet another milestone for USbased LeMans

Corporation, which also owns well-known distributors Parts Unlimited and Parts Canada. Further supporting this revolutionary venture in Europe is LeMans’ leading position and still ongoing four-decade-long presence in the motorsports industry. As LeMans’s European subsidiary also managed by founder and CEO Fred Fox, Parts Europe established its headquarters at the confluence of the Saar and the Mosel rivers in Wasserliesch near Trier, Germany. With its office and warehouse facilities strategically located between Germany, France and Luxembourg, and with the most advanced stateof-the-art equipment, Parts Europe holds the upper hand providing efficient service and prompt delivery for its customers.

In addition to our renowned house brands Thor, Icon, Moose, and Drag Specialities – our very own label for HarleyDavidson aftermarket hard parts and accessories – we offer an extensive and continuously increasing product portfolio that includes several other well-established brands. Parts Europe is also proud to continue LeMans’s legacy of long-standing relations to the best manufacturers in the world, which enables us to supply a huge variety of quality products to our dealers, and ultimately, to end consumers. Through our warehouse our dealers have access to aftermarket parts and accessories for every type of powersport vehicle from snowmobile to chopper, and everything in between. Supporting the sport is not just about having the

Parts Europe GMBH Conrad-Roentgen-Strasse 2, 54332 Wasserliesch/Trier, Germany

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PARTS EUROPE


@PartsEurope @PartsEurope.Official

t:+49 6501 9695 2000 f:+49 6501 9695 2650 e:sales@partseurope.eu www.partseurope.eu best brands, but also about having the dedication to be there whenever needed, even on Saturdays. Our passionate team and dealer network works behind-the-scenes in 52 countries all across Europe, Africa, and the Middle East to keep building tracks and innovation for the sport we love. Parts Europe supports its dealers in the best possible way by offering all major brands in the industry in a one-stop-shop concept, running special promotions and the new online shop helps Parts Europe dealers to easily organise their business model and bring end consumers into the dealers’ stores. More and more dealers see Parts Europe as a reliable

partner who supports them in being successful with their business model. Parts Europe offers the right support for every dealer in every segment of the powersports business – well known are our extensive catalogues that offer a complete overview of our product range across more than 10,000 pages. Gone is the frustrating search to find that one wholesaler who represents that one brand. Become a Parts Europe dealer and benefit from the all-new features and the professional service. Scan the barcode and register your shop! n

WWW.PARTSEUROPE.EU

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R&G

Setting the standard in crash protection and bolt-on accessories

F

or more than two decades, Hampshirebased R&G has been supplying motorcyclists with the very best in crash protection and styling accessories for their pride and joy. The comprehensive range is designed to protect the machine in the event of a drop or crash, and many thousands of riders across the globe have been able to save their bike and wallet thanks to R&G. With hundreds of applications, including for many of the latest 2022 models, the current R&G product range features a host of crash protection items, including the likes of the popular Aero Crash Protectors, Engine Case Covers, and Fork Protectors. Alongside this, R&G also offers a number of additional accessories such as Branded Radiator Guards, Tail Tidies and Lever Guards. The company is also a distributor for world-class brands such as Barkbusters, Click’n’Ride, Denali Electronics, KAOKO Throttle Stabilizers, Red Dynamic, WD-40, SpeedAngle and Wild Ass Seat Cushions.

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Alongside supporting motorcyclists, R&G has always placed a strong emphasis on dealer relationships, consistently being voted one of the top UK motorcycle accessory brands in satisfaction

R&G


@CrashProtection @RnGRacing @RG_CrashProtection

t:01420 89007 e:info@rg-racing.com www.rg-racing.com polls. Helping to support dealers directly, R&G offers a range of services, including a tiered discount scheme, display stands, bespoke stocking plans suited to individual needs, one-to-one or group training sessions and regular visits from staff and agents to ensure dealers are kept upto-date. Alongside this, R&G actively promotes and markets its products via traditional media and trade press, as well as through its popular social media channels and key industry influencers. Racing is an important platform for the British company, allowing it to put its products to the test in the ultimate arena. For 2022, R&G will again be supporting multiple teams and riders worldwide,

alongside being an official sponsor to the prestigious Bennetts British Superbike and MotoAmerica Championships. This sponsorship sees prominent branding at each

WWW.RG-RACING.COM

round, ensuring visitors to the event or watching at home are regularly shown the full range of R&G products available. In BSB, the support goes even further, thanks to the R&G Technical Centre. This service is provided at every test and race meeting, providing essential crash protection and race accessories to riders across the paddock. Covering all product design, development and photography at its HQ allows R&G to quickly service and distribute to over 1000 active UK trade accounts, as well as a global network of importers and distributors which serve more than 60 countries. n

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SCOTT SPORTS

Bike • Wintersports • Running • Motosports

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e are innovators: In 1970, SCOTT entered the motocross goggle market with the first ever motocross specific goggle and later introduced motocross boots, grips, accessories, and motocross wear followed.

We Are SCOTT Sports Since the 1970s SCOTT has been leading the way in MX Goggle development. More than 50 years later our goggles are still the best in the business. With a rich heritage in goggles, SCOTT’s MX and off-road goggles offer some of the best field of vision, comfort, and protection available. By boasting a massive field of vision, a 50mm strap, No Sweat Face Foam and SCOTT’s

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proprietary lens lock system, our top of the range Prospect MX Goggle delivers on all fronts. We at SCOTT are proud to offer one of the largest fields of vision on the market with our Moto goggles ranging from WFS/Prospect/Fury/ Enduro/Primal/Hustle/OTG/ Buzz and more. Off-road is the heart of the SCOTT moto business and it’s proud to have a strong

US heritage. It specialises in goggles but also offers a great head-to-toe range as well as protective wear. Be sure to check out it’s latest collection and get ready to ride! Why buy our products? SCOTT Sports exists to provide athletes with innovative gear, inspiring them to push themselves to their limits. We like to think that those who

SCOTT SPORTS


@SCOTTMotosports @SCOTTMotosports @SCOTTMotosports

t:01670 712129 e:info@scott-sports.uk.com www.scott-sports.com

use our products are a lot like we are. They have the same sense of modest confidence. They have the same knowledge that perfection is unattainable, but there is no bigger thrill than trying to reach it. We love those people because we understand them, and there is nothing more important than giving them what they need to enjoy the experiences they crave. So, what are you waiting for? Leave nothing on the table, your time is now. Allow the SCOTT goggle range to defend your vision during your unwavering pursuit of victory.

perform. There is no doubt that vision is a key paramount to performance and that is why we at SCOTT have continued for years to drive our eyewear category forward.

As a result, our heritage is more than a history, it’s a compass that guides our business, design, products, and culture for the future. n

Vision for the future We want our commitment to innovation to result in more than just good products, we want it to change the way athletes

WWW.SCOTT-SPORTS.COM

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THE KEY COLLECTION @ FOWLERS Everything for the rider and the bike

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et set for a profitable season in your clothing and accessory showrooms with The Key Collection @ Fowlers.

Leading the line-up is Weise clothing, which has been setting the standard for 35 years, bringing customers premium products at affordable prices. Premier Helmets add a dash of Italian style for riders on road, track or dirt while, for bikers on a budget, Duchinni has it covered, with helmets, clothing and boots, all at entry-level prices. Completing the package are Gear Gremlin accessories, Kovix security, Ugly Fish sunglasses from Australia (a seasonal bestseller), Silkolene lubricants and SCOTToiler too. Weise – on track for a bumper year Peter Hickman returns to the Isle of Man TT this year and the fastest road racer in the world will again be wearing Weise leathers, reminding riders that Weise is a name they can rely on. This is part of a massive marketing campaign, ensuring that Weise clothing is constantly being seen by riders in print, online and on social media. Designed and developed in the UK, there are many exciting additions to the range

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this year, including a new adventure sport suit, laminated jacket and trousers, CE-approved shirts and denim jeans, and a retro style leather jacket. All backed by a two-year warranty. Duchinni – has got bikers on a budget covered The huge increase in demand for small capacity bikes and scooters makes it more important than ever to cater for this huge market with clothing and helmets that will appeal to both tastes and pockets. Duchinni can supply everything the dealer needs to satisfy these customers; textile jackets and trousers, rated AA for safety, like the Hurricane, retailing for just £119.99 inc VAT, with boots and gloves to match. Plus helmets, with full face designs from £59.99 and flipfronts from £89.99.

THE KEY COLLECTION


@TheKeyCollection @WeiseClothing @Weise_Clothing

t:0117 971 9200 e:info@thekeycollection.co.uk www.thekeycollection.co.uk

Premier league helmets Passionate about helmets since 1956, Premier combines elegant and sophisticated Italian design with the precise management of product development and production methods, to produce stunningly styled helmets in the profitable mid-price bracket. From retro style open-face and dirt bike designs to thoroughly modern flipfronts, adventure-sport and sport-touring models – all ideal for dealers looking for an alternative to heavily discounted big brand names.

Kovix – making a noise in the alarmed lock market Kovix has rapidly become established as a major player in the motorcycle security sector, thanks to the unique ON/ OFF selector on their alarmequipped locks. Presented in high quality packaging, with instore merchandising available,

Silkolene lubricants and bike care products keep customers’ motorcycles running smoothly, while Aussie-made Ugly Fish polarised eyewear is designed for “active people with attitude”, including motorcyclists, offering dealers an opportunity to make hay while the sun shines!

their disc locks, chains, padlocks, cables and shackle locks are as easy to display as they are to sell.

Taking care of business All Key Collection brands are delivered direct to you, the dealer, from Fowlers’ dedicated warehouse in Bristol. There is an exclusive trade-only showroom, in which you can browse all the latest lines and receive product training. Support is provided by area managers working flexibly with you to ensure you have the best product mix for your customers. Contact The Key Collection now to arrange a visit. n

And there’s more! Gear Gremlin’s wickedly useful accessories are selected and developed by industry professionals, who have included all the really essential items for the rider.

WWW.THEKEYCOLLECTION.CO.UK

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WMD

The parts people

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n today’s ever-growing motorcycle market, with new models and new technology being released all the time, the team at WMD is busy updating its wide product range of tried and tested brands.

Founded in 2008, WMD stocks both pattern and OEM parts, enabling it to obtain the best price for all requirements. With four fully-stocked warehouses on the south coast, customers are sure to find what they need and usually receive it next day. For all your vital servicing needs in one order, WMD supplies HiFlo oil and air filters, as well as the Simota performance air-filter range for ultimate induction power. We also stock a huge NGK sparkplug range, and well known Rock Oil lubricants and engine oils. Popular stainless-steel brake piston brand TRK has recently developed a new

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clutch friction plate range offering considerable savings against the most commonly known brands, OEM or pattern. Rock Oil has developed a class-leading reputation throughout the years due to its competitive price structure and high quality oils and lubes. Good enough for BSB, good enough for WMD! Simota manufactures performance, washable air filters. A power increase is guaranteed once the fuelling has been matched appropriately. It also offers another money saver – an allin-one cleaning kit, specifically developed

for its filters. You will never have to buy another air filter again! Control cables are a motorcycle essential that are often overlooked during the service period. WMD supply a huge range of Slinky Glide cables, Teflon lined internally to give a frictionless feel, and preserve the life of the cable – all for a fraction of the OEM price. Slinky Glide also produces bearing kits, whether the job requires a tapered headrace kit, wheel bearings, shock or swingarm linkage bearings, there’ll be something in the catalogue for your job. Whether you’re

WMD


@WMDThePartsPeople @WMD_online

t:01273 595746 e:info@wmd-online.com www.wmd-online.com POPULAR BRANDS:

riding on road, off-road or even racing, engine performance is compromised if not matched with quality drive train parts. That’s why WMD only stocks trusted DID and JT chains and JT and Afam sprockets.

items in the catalogue with WMD now holding the largest stock of performance, racespec, and OEM equivalent YSS components available in the UK. WMD offers a wealth of knowledge with many years of excellent customer feedback and now boasts more than 70,000 product lines. If the part you require isn’t available, get in touch with the friendly team who are always happy to assist. n

yy TRK yy Slinky Glide yy Simota yy Schuring yy Tarozzi yy Brenta yy EBC yy DID yy HiFlo yy Electhium yy NGK yy Marving yy Motobatt yy Yuasa yy Nitro yy Athena yy NE Gaskets yy Vision yy JT yy Plus many more...

Arguably, stopping power is just as important as engine performance and drive train – you wouldn’t give it the beans if you weren’t confident you could stop before hitting a wall! For that very reason, WMD provides both EBC and Brenta brake ranges in various compounds for all applications. Premium YSS Motorcycle Shock Absorbers have fast become one of the most popular

WWW.WMD-ONLINE.COM

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ZERO MOTORCYCLES The history of the future

Z

ero Motorcycles is the world’s biggest seller of full-sized electric motorcycles. The Californian brand has been around since 2006 and has ambitious growth plans as interest in electric motorcycles reaches an all-time high.

Electric motorcycle sales were up more than 200% in the UK last year, fuelled not only by increasing demand for small delivery scooters but also highperformance machines from the likes of Zero, which saw a massive increase in sales over an already record breaking 2020. “Despite some big challenges caused by the industry-wide supply chain problems, we were still able to end 2021 57% up on 2020, which itself was a record year, in spite of all the lockdowns,” said Dale Robinson, Zero Motorcycles’ UK country manager. “There’s been plenty of interest in electric motorcycles in recent years and it feels like

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the scales are starting to tip in our favour now. We are expecting the established OEMs to enter the EV market soon, but Zero is ahead of them in terms of the technology and understanding of the marketplace. “This year we’ve seen another step forward, with up to 20% more range and 10%

faster charging on our top-end models. This is gives them a range of over 110 miles at motorway speeds and double that around town and for many people that will be the tipping point they have been waiting for. “Zero is continuing to invest heavily into the UK market and

ZERO MOTORCYCLES


t:01670 786078 e:dale.robinson@zeromotorcycles.com www.zeromotorcycles.com the dealer network, with a number of dealer incentives and marketing support to help them spread the word on the benefits of electric motorcycling. “We’ve always said that the only way to really understand an electric motorcycle is to actually ride one,” continues Robinson. “Getting bums on seats is still incredibly important. We insist that dealers all invest in at least two demonstrators,

and give them fantastic terms on them. And once again we will be running our ‘Experience Electric’ tour, where we provide a structure, including trailer, bikes and staff to support open days and national shows. It always amazes me how far people will travel to come and try out a Zero, and we directly attributed at least 25 sales to the tour last year – more than one per dealer.” The company now has more than 20 dealers in the British Isles, with plans to fill open points in Newcastle, Oxford,

Luton and Hampshire in the next 12 months. “We’re always on the lookout for good partners to join the network. It’s so important to work with the right people, who buy into the brand and the products. There’s such a great opportunity and we’re gearing up to ensure that we remain market leaders when the legacy OEMs enter the electric sector in the coming years. We’ve recently created a new field service engineer position and have

WWW.ZEROMOTORCYCLES.COM

brought in Marcus Foreacres to support the network on all technical aspects. That’s been a really important appointment, as we fully appreciate that working on Zeros is a different proposition to ICE bikes – and recognise the need to support the network. “Fleet sales are a big opportunity for Zero and we have invested in two fully equipped, police specification SR/Ss for free trials with forces around the country. The first bike debuted at COP26 last November and both are fully booked on trials throughout the year. We’ve already seen this translate to sales through the dealer network, with a number of motorcycles going to police, NHS and blood bike organisations across the country,” confirms Robinson. n

85


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82

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