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Bouncing back Following a significant bounce back in registrations during April and May, data published by the Motorcycle Industry Association (MCIA) shows that registrations in June increased by a more modest 11.4%
NEW MOTORCYCLE MARKET
that enquiries and orders are beginning to slow a little. The main issue continues to be stock supply, with some popular models running out and not likely to be available until the end of the year when the 2022 models are released. However, the market is far from poor with demand returning to more typical levels for the time of year. The next few months are going to be particularly interesting to monitor. As with recent months, demand continues to be consistent across the board, with the Triumph Tiger 900 retaining its popularity and the new Suzuki Hayabusa well received.
Dealers have now been open across the UK for three months following the easing of lockdown restrictions, and latest dealer feedback suggests
WHAT CAN THE INDUSTRY EXPECT MOVING FORWARD?
HOWEVER, CONSIDERING THAT Lockdown-1 restrictions eased in June last year allowing dealers to reopen, smaller growth was not unexpected. This June’s result is still impressive though, as registrations in June last year were actually 14.8% ahead of June 2019’s pre-pandemic total, despite ongoing supply issues from manufacturers.
Engine band highest registered models June 2021 Power Band
0-50cc 51-125cc 126-650cc 651-1000cc Over 1000cc
Model
Yadea S-Like YD 1200 Yamaha NMAX 125 Royal Enfield Interceptor Int 650 Yamaha Tracer 9 GT BMW R1250 GS Adventure Data courtesy of the MCIA
16
AUGUST 2021
hopefully being rectified for 2022. However, despite the challenges, including continued uncertainty with the ongoing Covid-19 pandemic, the outlook remains positive.
RIDING CONDITIONS The first half of June was largely warm and dry for many, making for fine riding conditions. However, the second half of the month saw a deterioration with wetter and cooler conditions returning, particularly for more southern areas. The early weeks of July have been rather mixed, albeit not a washout. Taking into account ongoing strong market activity, values have been held across all sectors for Glass’s August edition, except where trade feedback or evidence from the marketplace indicated models required specific adjustments. The new 21 plate information will also be added to the August data for road bikes.
Stock issues are likely to plague the industry for the rest of the year before hopefully being rectified for 2022
Although there are signs demand is easing a little, this is not unusual at this time of year. With key holiday periods approaching, this often translates to a market slow-down as people prioritise their spending elsewhere. Although foreign holidays remain low on the agenda, staycation is very strong. Stock issues are likely to plague the industry for the rest of the year before
Paul McDonald Leisure Vehicles Editor
www.britishdealernews.co.uk
CRS