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BDN TRADE DIRECTORY 2021

2021 TRADE DIRECTORY SPONSORED BY: TALK TO US TODAY. 0115 946 6260 bike@frfl.co.uk

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WWW.BRITISHDEALERNEWS.CO.UK


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0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

Company Profiles

COMPANY PROFILES ARTISAN ELECTRIC .......................................... 26 AUTOACCEPT FINANCE ................................... 28 BIKE DEALER INSURANCE BY PIB ................ 30 BIKESURE ........................................................... 32 DF CAPITAL ........................................................ 34 DUELL .................................................................. 36 EMAC.................................................................... 38 FIRST RESPONSE FINANCE ............................40 GIVI UK ................................................................44 HENDLER WHOLESALE.................................... 46

LEXHAM INSURANCE .......................................48 LS2/TECH DESIGN TEAM ................................ 50 MCAMS ................................................................ 52 MOTODIRECT ...................................................... 54 MOTOMONDO UK ............................................... 56 PYRAMID PLASTICS ......................................... 58 R&G....................................................................... 60 SCOTT SPORTS .................................................. 62 SUPER SOCO ...................................................... 64 TARGET TWO WHEELS ..................................... 66 WMD ..................................................................... 68

Published by your only monthly trade magazine:

Sponsored by:

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www.frfl.co.uk

WWW.BRITISHDEALERNEWS.CO.UK

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E SAVE SAVE V A S E V A S E V A S E SAVE SAVE SAV

2022 TRADE DIRECTORY Get Listed Be Seen

More than 650 trade suppliers listed Distributed in the July issue of British Dealer News Alphabetically listed – Easy reference to the best suppliers in the industry In print and online Published by your only monthly trade magazine

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r email Call 01237 422660 o o.uk s.c adsales@dealernew


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

360 Concepts

Acewell UK

Adventure Bike Shop

07931 356101 andi@360concepts.co.uk www.360concepts.co.uk

01670 898402 info@acewell.co.uk www.acewell.co.uk

01787 372901 cliff@adventurebikeshop.co.uk www.adventurebikeshop.co.uk

4th Dimension

www.4th-dimension.co.uk

ACF-50

Adventure-Spec

www.acf-50.eu

www.adventure-spec.com

A

Agrimek ATV Solutions www.agrimek.co.uk

A16 Road n Race Supplies

Airflow UK

www.aa16.co.uk

www.airflow-uk.co.uk

Aaron Radiator Co

ACTIV8 Lubricants

AJP Motorcycles UK

Abba Motorcycle Equipment

01387 811007 info@ACTIV8.co.uk www.activ8lubricants.com

AJS Motorcycles

www.aaronradiator.co.uk

www.abbastands.co.uk

www.ajsmotorcycles.co.uk

Active and Connected

Alchemy Parts

Active Leisure Protection

All Bike Engineering

Acerbis

Adams Aviation Supply Co

Allens Performance

01582 491076 UKinfo@acerbis.it www.acerbisb2b.co.uk

Adrenalin Scooter

Alligator Cables

Adventure Bike Rider

Almax Security Chains

www.activeandconnected.co.uk

www.activeleisureprotection.co.uk

www.adamsaviation.com

www.alchemyparts.co.uk

www.allbikeengineering.co.uk

www.allensperformance.co.uk

www.adrenalin-pedstop.co.uk

www.adventurebikerider.com

LOOKING TO SELL UP OR RETIRE?

British Dealer News has launched a new service in response to requests from dealers for a dedicated slot to advertise businesses for sale. Call 01237 422660

6

www.ajpmotorcycles.co.uk

www.alligatorcables.com

www.almax-security-chains.co.uk

Alpinestars SPA

www.alpinestars.com

AMCA Events

www.amca.uk.com

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike ATVS Only

Andover Norton International

www.andover-norton.co.uk

www.atvsonly.co.uk

eBay Cars & Motors Dealership Solutions Dealership Parts & Accessories Systems Custom, Bespoke Web & E-commerce Promote Distance Selling Artisan Electric Scooters www.anywebsites.co.uk Social Media Marketing 0800 1588264

Anywebsites

0333 0501397 contact@anywebsites.co.uk www.anywebsites.co.uk

AP Racing

info@artisanacooters.com www.artisanscooters.com @ArtisanElectric @ArtisanElectricScooters @ArtisanScooters

Motorcycles & Scooters

Auto Accept Finance 01782 574555 sales@autoacceptfinance.co.uk www.autoacceptfinance.co.uk

For all your near prime and sub prime finance needs...

www.apracing.co.uk

Apico Factory Racing www.apico.co.uk

Appia Healthcare

www.appiahealthcare.com

Aprilia UK

www.aprilia.com

Arctic Cat UK

www.arcticcat.eu

Armitt Leisure Supplies

www.armitt-leisure.co.uk

SEE PAGE

26

Armstrong Engineering www.ardracing.com

2022

WALL PLANNER Year round promotion

SEE PAGE

28

Auto Trader Bikes

www.autotrader.co.uk/bikes

ASJ Motorcycle Transport 07583 010268  info@asjmotorcycletransport.co.uk  www.asjmotorcycletransport.co.uk 

from only £82.50 Call 01237 422660 or email adsales@dealernews.co.uk

ATV City

www.atvcity.co.uk

WWW.BRITISHDEALERNEWS.CO.UK

t:01237 422660 e:sales@dealernews.co.uk

www.britishdealernews.co.uk

7


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

A

Bankstone

Bickers Plc

www.bankstone.co.uk

www.bickers-online.co.uk

Banner Batteries

www.bannerbatterien.com

Barracuda Moto

Bike Alert Plc

Autocom

Batribike

01322 526236 jim.irwin@bikealert.com www.bikealert.com

01487 840960 admin@autocom.co.uk www.autocom.co.uk

Battery Motorbikes

www.barracudamoto.co.uk

www.batribike.com

www.batterymotorbikes.co.uk

Auto-Cycle Union (ACU)

BCA

Autoglym

BDK Race Engineering

Autoguard Warranties

BDS Racing

Autoprotect MBI

Bel-Ray Company

Axo Sport Spa

BEN - Auto Industry Charity

Bike It International

Bennetts Motorcycle Insurance

Bike Magazine

Beowulf Performance Products

Bike Movers Europe

Bering UK

Bike Torque Racing

B&C Express

Beta Tools (UK)

Bike Tyrestore

01522 791369 sales@bandcexpress.co.uk www.bandcexpress.co.uk

BG Motorsport

Bikecatcher

www.acu.org.uk

www.british-car-auctions.co.uk

www.autoglym.co.uk

www.bdkraceeng.co.uk

www.autoguardwarranties.com

www.autoprotect.co.uk

www.bikersdiscountstore.co.uk

www.belray.com

www.axosport.com

www.ben.org.uk

B

www.bennetts.co.uk

www.beowulfuk.com

www.tranam.co.uk

Baby Biker

www.motorcycleworldl-spa.co.uk

8

www.bikeittrade.com

www.beta-tools.co.uk

www.bgmotorsport.co.uk

BG Products

www.bgprod.co.uk

www.bikemagazine.co.uk

www.bikemoverseurope.com

www.biketorqueracing.co.uk

www.worldofbiketyres.com

www.bikecatcher.co.uk Contact Alison on 01237 422660

WWW.BRITISHDEALERNEWS.CO.UK


Incorporated in July 2020, Hoco Parts UK is the result of the amalgamation of three well-established companies: Bradbury Bros, Rob Hunter and Hoco Parts B.V. With a first-rate online ordering system giving access to more product lines, a significantly broadened product portfolio and excellent customer service, the “New Company” really does combine the best of all three previously independent companies, making it more than the sum of its parts. Drawing on 90 years of combined knowledge of the UK market and the traditional values of the dealer network, Hoco Parts also provides its cuttingedge logistic, ordering and delivery systems – who says you can’t have it all? Our product portfolio of more than 200 product-lines and over 220,000 parts is linked to an on-line fitment application list of more than 18,000 motorcycles and caters for On and Off-road models dating as far back as 1966. Hoco Parts serves customers in the UK, Mainland Europe and Scandinavian markets. With sales offices in the UK, Belgium, and the Netherlands. Hoco Parts UK is part of the Powersports Distribution Group (PDG).

w: www.hocoparts.co.uk t: 01484 - 641073 e: info@hocoparts.co.uk


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

B Bikesure Insurance Services Bikejobs 01780 721973 simon@bikejobs.co.uk www.bikejobs.co.uk

0800 916 1250 or 0330 123 0914 dealers@bikesure.co.uk www.bikesure.co.uk/referral-scheme @BikesureInsuranceServices @Bikesure @Bikesure

Earn £50 for FREE

Bikelifts UK

BikeTRAC 01327 317980 hello@biketrac.co.uk www.biketrac.co.uk

Black Horse Motorcycle Finance www.blackhorse.co.uk

BMF

www.bikeliftsuk.com

www.bmf.co.uk

Bike-Seal

BMW Motorrad UK

Bikesport News

Bob Heath Visors

www.bikeseal.co.uk

www.bmw-motorrad.co.uk

www.bikesportnews.com

www.bobheathvisors.co.uk

DEALER DESIGN SEE

No hassle professional advert design from only £25

Call 01237 422660 or email adsales@dealernews.co.uk

Bonhams

3 PAGE 2

www.bonhams.com

Boyer Bransden Electronics

www.boyerbransden.com

BR Special Tuning

www.brspecialtuning.co.uk

Brackenbury PR

sites.google.com/site/brackenburypr

Unit 19 Inca Business Park Acton Suffolk CO10 0BB

10

t: 01787 372901 e: info@adventurebikeshop.co.uk

www.adventurebikeshop.co.uk WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike Bridgestone UK

Carole Nash Insurance Consultants

Britbits

Castle Combe Circuit

www.bridgestone.co.uk

www.carolenash.com

www.britbits.co.uk

British Dealer News 01237 422660 daily | weekly | monthly | yearly editorial@dealernews.co.uk www.britishdealernews.co.uk www.britishdealernews.co.uk

www.castlecombecircuit.co.uk

Bull-it Jeans

Castrol UK

01489 582707 sales@bull-it.com www.bull-it.com

Cataclean Global

www.castrol.com

www.cataclean.com

Bumpy

www.bumpy.org.uk

C

key business information for the UK motorcycle and scooter industry

Camanchi Sports

www.camanchisports.com

Catalyst Computer Systems 0116 230 1500 info@catalyst-uk.com www.catalyst-uk.com

CCM Motorcycles

www.ccm-motorcycles.com

Brituro Silencers

Cambrian Tyres

CEL Trade

BRP Recreational Products / Can-Am

01970 624004 mcsales@cambriantyres.co.uk www.cambriantyres.co.uk

Central Wheel Components

www.brituro.com

www.brp.com

Bulldog Security Products

Dealer news trade directory copy.pdf

www.bulldogsecure.com

CAP Network 1

02/06/2021

www.cap.co.uk

23:32

www.celtrade.com

www.central-wheel.co.uk

CGH Imports

www.cghimports.com

0191 640 8663 www.quadtech.co.uk

C

Speedometers & Heated grips

M

Y

CM

MY

CY

CRF1000L Plug and Play LED lights www.africatwin.co.uk

CMY 3

4

5

o.uk

o.uk

5 heat levels With integral control button For ATVs and motorcycles

6

2

K

Road lighting kits for all Quads, ATVs and UTVs

7

1

8

0

mph

9

CA080-400

WWW.BRITISHDEALERNEWS.CO.UK

ACE-7659

acewell.co.uk

11


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

C

D

Cheffins

D3O Lab

www.cheffins.co.uk

www.d3o.com

Chinese Motorcycle Parts Online

Completely Motorbikes

Dane Clothing

CI Sport

01452 713233 sales@completelymotorbikes.co.uk www.completelymotorbikes.co.uk

Datatag ID

www.chinesemotorcyclepartsonline.co.uk

www.cisport.co.uk

www.daneclothing.uk

www.datatag.co.uk

CIA Insurance

Compton Distribution - Handy Workshop Lifts

Datatool UK

Classic Bike

Cooper Avon Tyres

Dave Cooper Trailers

ClementsMoto

Corvus Terrain 4x4 Utility Vehicles

David Silver Spares

County Battery Services

Davida UK

www.cia-motorcycle-insurance.co.uk

www.classicbike.co.uk

www.clementsmoto.co.uk

www.comptondistribution.com

www.coopertire.co.uk

www.datatool.co.uk

www.davecooper.co.uk

www.bossorv.co.uk

www.countybattery.co.uk

www.davidsilverspares.co.uk

www.davida.co.uk

Davies Odell

www.daviesodell.co.uk

Close Brothers Motor Finance 01302 348040 motorcycleadmin@closebrothers.com www.closemotorfinance.co.uk

Clymer Manuals

www.clymer.co.uk

Compass Sales

www.compass-sales.co.uk

DBS Energy

www.directbatterysolutions.co.uk

Covec

Dealer Bikes

www.dealerbikes.com

01489 582707 info@covec.co.uk www.covec.co.uk

CTEK

www.ctek.com

Custom Cruisers

Dealerwebs

Custom Fasteners

01246 541933 info@dealerwebs.com www.dealerwebs.com

www.customcruisers.co.uk

www.custom-fasteners.co.uk LATEST NEWS DIRECT TO YOUR INBOX Simply email to register: circulation@dealernews.co.uk

12

Cylinder Head Shop

www.cylinderheadshop.com

Contact Alison on 01237 422660

WWW.BRITISHDEALERNEWS.CO.UK


THE ORIGINAL BRITISH BASED PARTS AND ACCESSORIES DISTRIBUTOR

50+ YEARS SERVING THE MOTORCYCLE TRADE THE BEST BRANDS IN THE BUSINESS…

®

P R E M I U M

F I L T E R S

FAMILY FEEL... PROFESSIONAL TOUCH Established in 1970, Michael Brandon Ltd continues to this day as a family run business. As the world and industry changes, our identity remains strong and true to our heritage. Become a dealer, join the team and grab the benefits.

MICHAEL BRANDON LTD

15-17 OLIVER CRESCENT, HAWICK, TD9 9BJ info@goBrandon.com +44 (0)1450 373333 www.goBrandon.com

MASSIVE STOCKS UK WAREHOUSE EXCELLENT ORDER FILL RATE NO MINIMUM ORDER QUANTITY SAME DAY DESPATCH (order by 3pm) NEXT DAY DELIVERY FREE DELIVERY OPTIONS

SIMPLE ORDERING 24/7 ONLINE (www.goBrandon.com) EMAIL (sales@goBrandon.com) TELEPHONE (Call +44(0)1450 373333 speak with Anne, Lorna or Lynn).

EXCELLENT CUSTOMER SERVICE


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

D Digital Speedos WWW.DIGITAL-SPEEDOS.CO.UK

Digital Speedos

DF Capital Deep Blue Systems 0208 541 4131 info@deepbluesystems.com www.deepbluesystems.com

Delkevic

020 3937 6390 enquiries@dfcapital.co.uk www.dfcapital.co.uk

01564 775522 jon@vmaxbitz.com www.digital-speedos.co.uk

BESPOKE EMAILS

Grow your business with inventory finance from DF Capital

www.delkevic.co.uk

Your message, your design delivered by BDN at a time to suit you!

DEP Pipes

www.deppipes.com

Devitt Insurance

www.devittinsurance.com

Devon Rim Co

www.devonrimcompany.com

We want your

Views Your thoughts and opinions on the topics that make the trade tick are welcomed: editorial@dealernews.co.uk BDN, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford, EX39 3FH

SEE PAGE

34

Call 01237 422660 or email adsales@dealernews.co.uk

Diamondbrite (JewelUltraUK)

www.jewelultra.com/diamondbrite-motorcycle

THE PERFECT TYRE BALANCE FOR ALLOY & WIRE WHEELS

• • • • • •

UK IMPORTER FOR OVER 20 YEARS

No ugly stick on weights. USA Made For tube or tubeless tyres. Eliminate tyre vibration. For a glass smooth ride. Easy to install. Watch “how they work” animation on website. Call Colin on: 14 DYNABEADS.CO.UK 020 8445 6811 WWW.BRITISHDEALERNEWS.CO.UK


A de

0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike DOT4 Distribution

www.dot4distribution.com

Duck Smart

www.ducksmart.co.uk

DPC Distribution

www.dpc-distribution.com

Draggin Jeans

www.dragginjeans.net

Digitally Charged 01157 860 680 digitalsales@digitally-charged.com www.digitally-charged.com

Draper Tools

www.drapertools.com

@Digitally.Charged.9 @DigitallyCharg1 @DigitallyCharged

Duell +358 (0) 20 11 80 00 / 07783 563531 ed.miles@duell.eu www.duell.eu @Duell-EU @Duell-EU

Introducing Target Two Wheels

The leading powersports gear importer and distributor in Northern Europe

DrDownpipe drdownpipe@gmail.com www.drdownpipe.com

Driver Racing Products

SEE PAGE Direct Distribution

66

www.directdistributionservices.co.uk

www.sting.driverhelme.com

Driving and Vehicle Standards Agency

www.gov.uk/government/organisations/driver-and-vehicle-standards-agency

Dualways

www.dualways.com

Ducati UK

www.ducatiuk.com

SEE PAGE

36

Josh Brookes 2020 BSB Champion

Courtney Duncan 2020 World MX Champion

Tourer, racer or weekend off-roader... we’ve got it covered. Superior motorcycle oils - developed using the latest lubricant technologies, our products offer you measurable performance improvements.

WWW.BRITISHDEALERNEWS.CO.UK silkolene.com /fuchslubricantsuk @fuchs_silkolene @fuchs_silkolene

#dontbottleit #whatsinyourbike

15


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

D

Dynojet UK

www.dynojet.co.uk

E

Duke Marketing

www.dukevideo.com

Earls Performance www.earls.co.uk

EMaC

Earnshaws

www.earnshaws.bike

0330 099 6826 support@emac.co.uk www.emac.co.uk

Dunlop (Goodyear Tyres UK Ltd)

EASI European ATV Safety Institute

0121 378 7000 tyre_doctor@dunloptyres.com www.dunlopmotorcycle.co.uk

All Taken Care Of

Eazi Grip

Dura

www.dura.co.uk

www.quadsafety.org

www.eazi-grip.com

ebay for business

www.ebay.co.uk

Durnbury

www.durnbury.co.uk

SEE PAGE

EBC Brakes DYNA BEADS UK 020 8445 6811 info@dynabeads.co.uk www.dynabeads.co.uk

01604 583344 sales@ebcbrakesdirect.com www.ebcbrakes.com

E-Bikes Direct

Encocam

EICMA

ENI distributed by Moto World (UK)

Electrex World

Ermax

www.e-bikesdirect.co.uk

www.encocam.com

www.eicma.it

www.motoworlduk.co.uk

www.electrexworld.co.uk

www.pyramid-plastics.co.uk

Dyna Pro 01256 363063 sales@dynapro.co.uk sales@dynapro.co.uk

16

38

Eskuta

www.eskuta.com t:01237 422660 e:sales@dealernews.co.uk

www.britishdealernews.co.uk

Evans Cooling Systems UK

www.evanscoolants.co.uk

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

E Costs less.. Does more..

795900 Evopos UK 01202 795900 sales@evopos.co.uk www.evopos.com

Factory Agencies

Fehling

01749 342491 info@factoryagencies.co.uk www.factoryagencies.co.uk

0049 2377 2033 info@fehling.de www.fehling.de

Factory Moto - Factory Distribution www.factorymoto.co.uk

Evotech Srl

www.evotech-rc.it

Falcon Shock Absorbers

Feridax (1957)

FAR Spa

01384 413841 info@feridax.com www.feridax.com

www.falconshockabsorbers.co.uk

Exactrep

www.exactrep.com

www.far.it

F

Fast Bikes

www.fastbikesmag.com

Fastec-racing

www.fastec-racing.co.uk

Fabulous Biker Boys 01993 709486 dan@fab-biker.co.uk www.fab-biker.co.uk

SAVE E SAVE SAVE SAVE SAVE SAVE SAVE SAV

2022 TRADE DIRECTORY Get Listed Be Seen

More than 650 trade suppliers listed

Keep our Product News section buzzing with all your latest items Send your information to: products@dealernews.co.uk

RLY SAVE 10% BOOK EA

UPGRADE FOR 2022 from only £79

Distributed in the July issue of British Dealer News

18

Alphabetically listed – Easy reference to the best suppliers in the industry Published by your only monthly trade magazine

Call 01237 422660 or email s.co.uk WWW.BRITISHDEALERNEWS.CO.UK adsales@dealernew


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

Fleet Auction Group 01530 833 535 info@fleetauctiongroup.com www.fleetauctiongroup.com

First Response Finance 0115 946 6260 bike@frfl.co.uk www.frfl.co.uk/bike

Footman James & Co

@FirstResponseFinance @FirstResFinance @FirstResponseFinanceLtd

www.footmanjames.co.uk

Forza Italia

Take care of your finance

www.forza-italia.co.uk

Fowlers of Bristol FIND OUT MOR E ON P.40

www.fowlers.co.uk

Fox Europe

www.foxhead.com

FRO Systems

SEE PAGE

www.frosystems.com

40 RETAIL DEALER OFFER

Frost Auto Restoration www.frost.co.uk

FTR Suspension

www.ftrsuspension.co.uk FROM ONLY

Contact Alison on 01237 422660 or adsales@dealernews.co.uk

On2Wheels Distribution tel. 01792 22 44 70 Just a few of the brands we can supply. Your one stop WWW.BRITISHDEALERNEWS.CO.UK sales@on2wheels.com shop for Motorcycle Clothing, Parts & Accessories. 19


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

F

Gefco UK

www.gefco.net

Gerbing Heated Clothing www.gerbing.co.uk

Glass’s Information Services

GETECH

www.getech.org.uk

0203 897 2500 info@glassbusiness.co.uk www.glassbusiness.co.uk

FUCHS LUBRICANTS (UK) plc 01782 203700 contact-uk@fuchs.com www.silkolene.com

Go Cycle / Karbon Kinetics www.gocycle.com

Fuel Exhausts

www.fuelexhausts.com

GIVI UK

Furlong Motorcycle Tyres

01327 706220 info@givi.co.uk www.givi.co.uk

www.furlongtyres.com

G G2F Media

Go MX Distribution

www.riskracing.com

Golden Tyre Direct

www.goldentyreworld.com

@Givi.Official @Givi_Official @Givi_Official

Golding Barn Raceway

www.goldingbarnraceway.co.uk

Choose Your Attitude

www.g2fmedia.com

Goodridge UK

www.goodridge.co.uk

Gould Autoplates & Signs

www.gould-group.co.uk

Grampian Motors

www.grampianmotors.co.uk

GardX Moto 01243 215729 hello@gardxmoto.co.uk www.gardxmoto.co.uk

Garmin (Europe)

www.garmin.com

GasGas Motorcycles UK www.gasgas.com

GB Racing

www.gbracing.eu

20

Graphix

SEE PAGE

44

Powerien...g the Trad

www.graphix.me

Greeves Motorcycle

www.greevesmotorcyclesltd.com

Group Lloyd

www.grouplloyd.com

Grove Classic Motorcycles

www.groveclassicmotorcycles.co.uk

GS (Yuasa Battery Sales UK) www.gs-battery.com

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike GT-85

Helite

Guangzhou Kaijie Power Supply

Helmet 28

www.gt85.co.uk

www.helite.com

www.kagebatteries.com

www.helmet28.com

H

Hi Level 01302 890400 sales@hilevel1.co.uk www.hilevel1.co.uk

Hagon Products

www.hagon-shocks.co.uk

Haibike

www.haibikeuk.co.uk

Hendler Wholesale

Hangzhou Skyrich Power

01405 480000 sales@hendler.co.uk www.hendler.co.uk

www.skyrichpower.com

Harglo Performance

www.harglo-performance.com

Harley-Davidson UK

www.harley-davidson.com

Highway Hawk

www.highwayhawk.com

HM Quickshifter

www.hmquickshifter.com

@HendlerWholesaleLtd

UK exclusive distributors of Motobatt & Goldfren road products

Harris Performance Products

Hoco Parts BV

Harrison Billet

01484 641 073  info@hocoparts.co.uk www.hocoparts.com

www.harris-performance.com

www.billet.co.uk

Haynes Publishing

www.haynes.com

H-C Travel

www.hctravel.com

HD Tools

www.hdtools.co.uk

SEE PAGE

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Healtech Electronics UK

Henry Squire & Sons

HEL Performance Products

Herald Motor Co

www.healtech.co.uk

www.helperformance.com

www.squirelocks.co.uk

www.heraldmotorcompany.com

Held UK

www.held.de

WWW.BRITISHDEALERNEWS.CO.UK

Contact Alison on 01237 422660

Holeshot PR 01732 761006 info@holeshotpr.com www.holeshotpr.com

Honda UK

www.honda.co.uk/motorcycles

Hood Motorcycle Jeans

www.hoodjeans.co.uk

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0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

H

Intermot

www.intermot-cologne.com

HPS

International Dealer News

HSC Machinery Spares

International Dirt Bike Show

JobScene Live by British Dealer News

Hunter Create

iVendi Ltd

01237 422660 jobscene@dealernews.co.uk www.britishdealernews.co.uk

Husqvarna Motorcycles UK

Izax Motorcycle Engineers

www.bikehps.com

www.dealer-world.com

www.hscmsc.co.uk

www.dirtbikeshow.co.uk

www.huntercreate.com

www.ivendi.com

www.husqvarna-motorcycles.com

I IGM UK

www.chainsandsprockets.com

Jofama

www.izax.co.uk

www.jofama.se

J

John Lampkin Imports www.beta-uk.com

Jack Lilley

John Milverton

www.jacklilley.com

john milverton@btconnect.com

Ikon Shocks UK

Jorade Commercial Services

IMP UK

Jtec Sports

www.ikonshocks.co.uk

www.multicar-systems.com

www.impukltd.co.uk

www.jtecsports.com

Indespension

Jaycee Distributors

JTS Biker Clothing

Indian Motorcycle

01473 281838 sales@jayceeip.com www.jayceeip.com

Judd Racing

www.indespension.co.uk

www.indianmotorcycle.co.uk

Institute of the MotorNews Industry (IMI) Jepson & Co ai162254503523_Dealer June 2021-withmarks.pdf 4 01/06/2021 www.theimi.org.uk

CY

MOTORCYCLE PARTS

BOL T E

’S OG

NC

Established in 1994, Bike Torque Racing offer a vast range of products next day to keep you and your customers on two wheels.

EC

MY

DISTRIBUTORS OF WORLD CLASS QUALITY

PR

CM

www.juicybike.co.uk

S

Y

Juicy Bikes

11:57:17

www.jepsonandco.com

IS

A

M

www.juddracing.com

D

C

www.jtsbikerclothing.com

IO

N & PERFOR

M

®

MY

K

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| sales@biketorqueracing.co.uk | 01373 464252 www.biketorqueracing.co.ukWWW.BRITISHDEALERNEWS.CO.UK


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0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

K

KTIB

www.ktib.co.uk

K&N Filters (Europe)

KTM Sportmotorcycle UK

Kärcher

KUBERG (E-SCAPE)

www.e-scape.org.uk

Lexham Insurance

Kawasaki Motors (UK)

KYMCO UK

01379 646506 a.goodson@lexhaminsurance.co.uk www.lexhaminsurance.co.uk

www.knfilters.com

www.ktm.com

www.karcher.co.uk

www.kawasaki.co.uk

www.kymco.co.uk

L

Keihan Systems

www.keihan.co.uk

KGB Motorcycle Distribution

Landport Europe

Kiddimoto

Langcourt

www.kgbmotorcycledistribution.co.uk

www.kiddimoto.co.uk

www.landportbv.com

@LexhamInsurance @LexhamInsurance @Lexham_Insurance

Specialist two-wheel insurance

www.langcourt.com

Kippax Performance UK

www.kippax-moto.co.uk

Knockhill

www.knockhill.com

Koyo (UK)

Larsson UK

Kriega

01536 265633 info@larsson.uk.com www.larsson.uk.com

www.koyo.eu

www.kriega.com

SEE PAGE

48

RETAIL DEALER OFFER

K-Tech Suspension

www.ktechsuspension.com

FROM ONLY

Contact Alison on 01237 422660 or adsales@dealernews.co.uk

Simply sign-up to become a dealer and when a

Earn £190 Per Unit

*

*Including VAT

We’re looking for dealers and installers nationwide to join our growing authorised network. With our own dedicated customer finance package, with a direct customer online application and approval process, you don’t even need to do the paperwork or keep stock.

customer selects you as their nearest installer after meeting online approval, we’ll ship you the unit for fitment and pay you your margin and installation fees, it’s that simple. • No stock hold required • Simple 3-wire install for easy 1 hour fitment** • No impact on FCA licence • Available for new and used machines **Based on average recommended install time

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Please contact bill@biketrac.co.uk to register your interest or call +44 (0) 1327 317 980 WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

L

Lucky MX

Loop Fobs

www.luckymx.co.uk

www.loopfobs.com

Lust Racing

www.lustracing.co.uk

M Lexmoto

MCC

www.mcconline.co.uk

LS2/Tech Design Team 01670 856342 ukservice@ls2helmets.com www.ls2helmets.com

Madison

www.madison.co.uk

@LS2HelmetsOficial @LS2Official @LS2HelmetsOficial

Maguiars UK

www.meguiars.co.uk

LS2 Helmets – Always Ahead

Maguires Garage

www.maguiresgarage.co.uk

Lextek 0844 567 8887 sales@lextekproducts.com www.lextekproducts.co.uk

Malcolm Rathmell Sport

Liqui Moly

www.liqui-moly.com

50

Manbat

www.manbat.co.uk

Llexeter

Manheim Auctions

01395 233128 sales@vogeuk.co.uk www.vogeuk.co.uk

Mark 2 Solutions

www.manheim.co.uk

www.mark2solutions.com

Lock Mate Key

Lucas Oil Products (UK)

Lookwell Bike Fashion BV

01248 723666 info@lucasoil.co.uk www.lucasoil.co.uk

www.lockmatekey.com

www.lookwell.nl

24

SEE PAGE

01423 772885 info@mrsltd.co.uk www.mrsltd.co.uk

Keep our Product News section buzzing with all your latest items Send your information to: products@dealernews.co.uk

WWW.BRITISHDEALERNEWS.CO.UK

BDN TRADE DIRECTORY 2021

0844 567 8887 sales@lexmoto.co.uk www.lexmoto.co.uk


BDN TRADE DIRECTORY 2021

COMPANY PROFILES

2021 FEATURING:

SPONSORED BY

TALK TO US TODAY. 0115 946 6260 bike@frfl.co.uk

www.frfl.co.uk


ARTISAN ELECTRIC Motorcycles & Scooters “The dealer drive continued through 2020 with some fantastic appointments, as we move through the second half of 2021, we will look to fill open points in key areas such as Leeds, Manchester, Stafford and the North East. “We know our customers are not traditional motorcycle enthusiasts, its key that our network understands how to reach these people through social media and in some cases having representation on the hight street.” Adam Bowen Head of sales and dealer development

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A

rtisan Electric was started back in 2015 when our managing director Phil Griffin visited China to look at the possibility of building an EU quality/approved electric motorcycle. Our first EU-approved scooter was imported in 2016, the scooter was good quality, but the lead acid batteries were too heavy and provided little range. Product development continued and in early 2017 we arrived with the Artisan EV2000R, a throwback to a classic scooter with a pair of 8kg removable lithium batteries, a truly excellent inner-city scooter. “Artisan Electric LLP” was formed and our introduction into the electric market began. Today Artisan Electric not only delivers the Artisan range of inner-city scooters and the hugely popular ES1-PRO SuperMoto L3e bike, we also form part of the Horwin Global European development team representing the Horwin brand through the UK and Ireland. Horwin was launched in the UK by ourselves back in June 2020 with the Horwin CR6, a café racer style L3e bike, with a top speed of 60mph, an urban range of 68miles and a charging time of less than 4 hours. 2021 saw the arrival of both the Horwin EK3 and the EK1, the EK3 takes inner city commuting to the next level, with a 72V40amh premium

quality battery this bike returns real word commuting upward of 60miles, its has a top speed of 60mph and a charging time of under 4 hours, packed with keyless start, cruise control, all round LED lighting and even a reverse setting. The Horwin EK1 brings together the battery power of the EK3 but delivered as a 50cc equivalent learner-legal moped, the EK1 shares the same platform as the EK3 giving great road presence with its all round LED lighting, striking colour options of Liquid Blue, Twister Orange, Matt Black and a pearlescent Ice White. Our current sales network is made up of a variety of dealers from West Coast

ARTISAN ELECTRIC


@ArtisanElectric @ArtisanElectricScooters @ArtisanScooters

t:0800 1588264 e:info@artisanacooters.com www.artisanscooters.com

Horwin EK3

Harley-Davidson in Glasgow to standalone electric specialist dealers in London, today our network stands at 25 dealers and we will continue to grow as we look to fill open points across the UK. Since our arrival in the electric market in 2016 we have grown our retail business year on year and today become a leader in the final-mile delivery market. We understand our customers are not traditional motorbike enthusiasts but want to find a new way to commute, our marketing methods compliment this as we focus on social media and lifestyle trends. n

WWW.ARTISANSCOOTERS.COM

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AUTOACCEPT FINANCE

For all your near prime and sub prime finance needs...

W

e are a subprime lender specialising in automotive and motorcycle business. The higher the risk the higher the rate of interest, which varies from 10% to 22% flat. The subprime sector has had a rather bad press in the UK but through our underwriters we can help facilitate showroom sales that the mainstream lenders would reject. However, there are red lines that we can’t cross – if there are mortgage arrears or hire purchase defaults then we’re not going to write that business. AutoAccept works on credit scores to determine what the customer pays but the score doesn’t determine whether the application is accepted or declined.

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Dealers can direct their customers to our website or, if the customer has already filled out a form for another provider, dealers can send that to AutoAccept. A decision can be made based on that information, so helping to keep the work involved to a minimum. Dealers who may be tied to a particular finance company may easily miss out on a significant number of sales – send us the declines and maybe we help you to sell one or one hundred extra units. Finance • Near-prime/sub-prime finance provider rates from 10% to 22% flat • Worked with the motorcycle industry for 20 years and knows the market well • Finances ANY age of bike, 125cc upwards, including imports • Simple, prompt payouts • E-sign documents • Open Banking used to minimise documents required for payout • Experienced underwriting team • Get acceptances on customers with CCJs/Defaults/ExBankrupt/Poor credit history

AUTOACCEPT FINANCE


t:01782 574555 e:sales@autoacceptfinance.co.uk www.autoacceptfinance.co.uk

Facilities Management • Underwriting • Credit Search • Affordability through Open Banking • Document Production • Collections We offer facilities management for dealers/ brokers to lend their own money and run their own book. We have as much or as little involvement as the dealer wants, all for a fixed ‘per-deal’ fee. We don’t take a percentage of profits. We use all our expertise in lending to write your own business and grow your own book under our guidance. n

WWW.AUTOACCEPTFINANCE.CO.UK

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BIKE DEALER INSURANCE Motorcycle Dealer Trade Insurance

P

IB’s Bike Dealer Trade Insurance is an awardwinning business insurance policy that focuses on the commercial aspects of a dealer’s insurance needs. Rather than focusing on making commission from your customers’ insurance the Bike Dealer team is committed to ensuring your business has the cover it needs to ensure it is well protected, allowing you to focus on selling bikes.

Backed by a top insurer The Bike Dealer insurance scheme is underwritten by Allianz which has provided the motor trade industry with insurance solutions for over 35 years and are proud to have a strong relationship with the Retail Motor Industry Federation(RMI). Due to this expertise Bike Dealer clients are able to draw on a wide range of additional services including; legal advice, risk management support and claims expertise.

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Additional services: • In-house loss adjuster service ensuring rapid recovery and the best possible settlement in case of loss • In-house health and safety adviser to assist with compliance, regulations and legislation

BIKE DEALER INSURANCE


@PIB_Insurance

t:01422 358 525 e:andrew.dixon@pib-insurance.com www.pib-insurance.com

SCHEME BENEFITS

Free review For a free review of your insurance arrangements contact the Bike Dealer team around three to four months before your renewal date. This will give the team time to check that your current cover is correct and get you the best possible terms. *Full details of the claim must be provided over the phone and the loss must not have occurred over eight weeks before the notification. Cost of repair/replacement must be provided from a written estimate

y FREE ten minute cyber consultancy – on how to strengthen online/system security y Rapid claims settlement * – £5000 limit for property losses y Access to free risk management services via Allianz y Dedicated motor trade claims specialists – will proactively manage claims from notification to final settlement y Unaccompanied demonstration cover – not restricted by age or experience and we will require details of the contractor, description of works,

breakdown of costs and the contractors VAT number. n

linkedin.com/company/pib-insurancebrokers

WWW.PIB-INSURANCE.COM

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BIKESURE Earn £50 for FREE

“Marsh MX have been dealing with Bikesure for 7 years now and they have always performed to a very high standard. We pass our marketed business cards out to every customer, which is a great service to offer them, we would definitely recommend Bikesure.” Marsh MX

E

arn £50 a time with the Bikesure dealer referral scheme.

There’s a great deal going on with Bikesure’s brilliant dealership referral scheme which makes more than £110,000 in referral payments every year. Dealerships can earn £50 simply by recommending their customers to Bikesure, the motorcycle insurance company that likes to do things a little differently – the cash is paid for every new policy taken out as a result of a dealer referral. And, as our “excellent” rating on Trustpilot

will affirm, dealers can recommend Bikesure’s bespoke insurance services with confidence. We are sure we can put smiles on your customers’ faces by coming up with a very competitive insurance deal that won’t compromise on cover. Joining the referral scheme couldn’t be easier. Call today and we’ll set up your own business page on the Bikesure website, and issue you with your own exclusive referral code. There’s no cost to you as Bikesure supplies personalised point of sale material, as well as traceable online links and banners, ensuring all enquiries from your customers are attributed to you, and you get the reward when a new policy is taken out. This referral scheme is open to anyone whose business “Good company to deal with. Had the facility for some years and very pleased with cheques received. Customers give positive feedback.” Viper Quads

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BIKESURE


@BikesureInsuranceServices @Bikesure @Bikesure

t:0800 916 1250 or 0330 123 0914 e:dealers@bikesure.co.uk www.bikesure.co.uk/referral-scheme involves bikers, from dealers to motorcycle organisations, motorcycle riding schools and biking websites. Here’s what to expect when you sign up: • Earn £50 on every 12-month policy sale, no questions • FREE web banners and online links • You’ll win customer loyalty by steering them to a great insurance deal • The referral scheme is open to all motorcycle businesses including dealers, training schools and biking websites • You’ll get a page about your business on Bikesure’s website • We supply your own dedicated point of sale material • You will gain access to our award-winning support team

• We provide tailored policies for motorcycles, scooters, quads, trikes, buggies, and more • ALL policies include £100,000 of FREE legal expenses • New bike replacement for newly registered bikes written off within 6 months • Uninsured rider/driver accident cover and unlimited accessories cover

recoup for the unusual times we’ve all had over the past year and a half. n

Get in touch with us today to start earning. That’s more money in your pocket to help

WWW.BIKESURE.CO.UK

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DF CAPITAL

Grow your business with inventory finance from DF Capital “We have a great relationship with the team at DF Capital. They created a bespoke financing package with us for our dealers and understand our needs and the market, so everything that is suggested is relevant and appropriate to our business.” Zero Motorcycles

“DF Capital is a breath of fresh air. They saw the potential of the business and came up with a number of great solutions to help us expand and grow Ducati Manchester’s footprint in the UK. Without the DF Capital team, we would never have been able to achieve this level of success and we look forward to being part of this partnership over the coming years.” Ducati Manchester

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DF CAPITAL


t:020 3937 6390 e:enquiries@dfcapital.co.uk www.dfcapital.co.uk

D

iscover more about DF Capital, and how our working capital solutions could support your business:

We offer a range of inventory finance products, specifically for manufacturers and dealers, to provide practical and flexible finance options that support their working capital. Our product range helps businesses achieve their growth ambitions by providing flexible solutions which allow them to better manage their cashflow and inventory. We are a team of experts, with specialist knowledge, and have supported over £1bn in sales to UK manufacturers and dealers since we started lending in 2017.

their business and deliver a solution that works for them. Our product range includes: Floorplan Finance Floorplan Finance is a payas-sold credit facility with manufacturers/distributors, which enables dealers to: Grow sales Optimise cash flow Improve inventory availability Unit Stocking Unit Stocking is a pay-assold credit facility for dealers to support funding of new, trade-in or used bikes, enabling them to: Release cash held in inventory Improve margin, and discounts available Enhance product selection n

Learn more about DF Capital, and how our working capital solutions could suppor your business: LEARN MORE

Our product range We offer a range of products to support the growth aspirations of dealers. Our team of industry experts work with our customers to understand the needs of

Learn more about DF Capital, and how our working capital solutions could support your business: t: 020 3937 6390 e: enquiries@dfcapital.co.uk www.dfcapital.co.uk linkedin.com/company/distribution-finance-capital

WWW.DFCAPITAL.CO.UK

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DUELL

The leading powersports gear importer and distributor in Northern Europe

N

ordic distributor Duell brings Scandinavian premium garment brands to the UK. High-quality motorcycle garments made of leather and textile offer safety through comfort while adhering to the highest standards.

The Finnish motorsports distributor is the undisputed No. 1 in the Nordic countries when it comes to motorcycle parts, garments, and accessories. The company has made a name for itself as a reliable supplier of the two high-quality motorcycle garment brands Halvarssons and Lindstrands. The Swedish premium brand Halvarssons is represented in selected motorcycle stores across the UK.

Founded in 1946, Halvarssons with its 75-year history is, for Scandinavian motorcyclists, anything but new. Halvarssons has been inspiring demanding

36

riders for generations. Made with no compromises, both the leather and textile fabrics offer comprehensive safety and comfort, that cement the brand in the high-end segment of quality motorcycle garments. Also Lindstrands, founded

DUELL


@Duell-EU @Duell-EU

t:+358 (0) 20 11 80 00 m:07783 563531 e:ed.miles@duell.eu www.duell.eu

in Malung, Sweden, in 1891, is a pure Scandinavian cult brand and “made for the extra mile”. The range of different categories of Lindstrands allweather collection could hardly be wider. From garments for use under the toughest conditions in the Adventure category, to Touring riders and from the Street category to the Urban Commuter category, including everyone who uses their bike as daily transport, Lindstrands is at home in almost all motorcycle categories. The range is rounded off by clothing for use

WWW.DUELL.EU

on hot summer days, which are particularly light and airy. Both, Halvarssons and Lindstrands, reached their strong market position due to the use of the latest technological solutions: such as the proprietary HI-ART® material that increases the abrasion resistance significantly, or the highly efficient, breathable membrane of DRYWAY + 2.0. Halvarssons and Lindstrands are supplied as a self-owned brand by the Scandinavian motorsport distributor Duell, who

develops the collections in the company’s own design studio. The offer of both garment brands includes individually matching protectors, gloves, underwear, and accessories. Halvarssons leather jackets are available from £339, the textile jackets at prices from £449. Lindstrands textile jackets are already available from specialist retailers at prices starting at £129. Both brands offer options for women and men. For further information please visit www.halvarssonsmc.com and www.lindstrandsmc.com. n

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EMaC

All Taken Care Of

E

MaC is the UK’s leading aftersales partner, with a portfolio of clients including 15 leading vehicle manufacturers and thousands of motor retailers, all of whom already benefit from EMaC’s constantly evolving, technology-led product range to drive consumer retention.

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With a live book of 1.9 million customers, we drive an aggregated £250 million of aftersales revenue into the UK network, annually, through our range of solutions. Working in partnership with dealerships and service providers allows EMaC to deliver tailored solutions that meet the needs of each individual business. We constantly invest in innovation, driving wider aftersales opportunities to increase revenue for dealers. Ride Now, Pay Later+ – Interest-free credit facility Ride Now, Pay Later+ from EMaC allows your customers to spread the cost of their purchase with 0% manageable monthly payments to suit their budget. Motorcycle dealers can offer their consumers the interestfree consumer finance facility in store to pay for clothing, safety equipment, accessories and repairs. The Ride Now, Pay Later+ facility delivers a friendly consumer finance experience, with an easy credit application process, realtime decision making and prompt payment to the dealer. With full support from EMaC’s experienced field team to set up the programme, motorcycle dealers will also benefit from comprehensive staff training, best practice advice and ongoing account management support.

EMaC


t:0330 099 6826 e:support@emac.co.uk www.emac.co.uk Ride Now, Pay Later+ from EMaC will help you to: • Maximise upsell opportunities • Improve consumer satisfaction …along with a 99%+ acceptance rate! Service Plans Service and sales departments both tangibly benefit from our core Service Plan product; Service Plan consumers score their dealers higher for ‘customer satisfaction’ and spend more per visit, enhancing dealer revenue and profitability, as well as being more likely to buy their next vehicle from the same dealer. All our research tells us that an affordable, flexible and tailored approach to servicing costs is a big tick for your consumers’ experience. Every Service Plan sold

represents, on average, three years of service revenue committed to your business. Plus, our research shows that consumers are more likely to take upsell opportunities when they are not faced with a cash outlay on the day for their service content. Ignite – Outsourced Communication Services Our outsourced consumer sales and communications service will compliment your existing communication strategy to maximise consumer satisfaction, help you manage your costs and optimise revenue generation. With our flexible, scalable and skilled resource you can ensure that every opportunity is captured and maximise the value of each consumer interaction. Speak to us today See how partnering with EMaC can benefit your dealership. n

WWW.EMAC.CO.UK

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FIRST RESPONSE FINANCE Take care of your finance

S

ince we opened the doors to our Nottingham office back in 1998, we quickly established ourselves as one of the leading and awardwinning finance companies in the non-prime vehicle sector for cars, vans, and motorbikes. Over the years, we have expanded from our original Nottingham location to two more locations in Glasgow and Leigh, and we now employ almost 300 people in a range of roles including Sales, Underwriting, and Customer Experience to Account Management. We have grown to this extent so that we can offer an awardwinning service to our dealer partners and customers.

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An Award-Winning Finance Company We’ve been a part of The Sunday Times Best Companies for 10 years now, moving from the small to large companies category as we have grown over time. It’s been great to see our progression in the rankings and we have been using our score each year as a benchmark to focus on areas for continuous improvement as a company. Being rated as one of the UK’s best companies to work for is testimony of how our company culture of improving and developing our people is truly extraordinary, this in turn is reflected in the service we offer our customers and dealer partners. Feefo Platinum Award: This is given to businesses which have

achieved the gold standard in customer experience for three consecutive years. Aside from our feedback culture, as a company we pride ourselves on the continuous improvements we strive to make in all areas of the business. Having a service such as Feefo allows us to get a clear idea of how well our customers respond to what we think we do best. This also allows

FIRST RESPONSE FINANCE


@FirstResponseFinance @FirstResFinance @FirstResponseFinanceLtd

t:0115 946 6260 e:bike@frfl.co.uk www.frfl.co.uk/bike

for us to use both positive and constructive feedback to learn and continuously develop systems to become a better finance provider for both our customers and the dealers we work with. Since we began lending in 1998, we have financed over 200,000 new customers with a high number of them

being motorbikes and in the last 23 years we have been lucky enough to work with some amazing motorbike dealerships right across the UK. We like to do things a little bit differently when it comes to financing motorbikes, we are not just a car finance company that finances motorbikes occasionally!

WWW.FRFL.CO.UK/BIKE

How Are We Different? We understand the difference between four wheels and two, and all the nuances that brings. This is something that we pride ourselves on; we understand that motorbikes are not cars, bikers are not car drivers, and motorbike dealers are not car dealers. We also recognise the difference between a Scooter, Commuter, Tourer, Cruiser and a Super Sport – we finance all of these and we can even provide finance to customers who only hold a valid CBT. Different customers want different motorbikes and understanding motorbikes and the trade as we do, enables us to deliver an exceptional service to our customers and motorbike dealer partners. We appreciate that there are just as many different types of customers who have different needs and wants, as there are models and variants of motorbikes. We have a robust online system where 

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FIRST RESPONSE FINANCE More than just a finance company customers can, at their own pace, complete their own finance application with us – but we also understand that sometimes, people just want to pick up the phone and talk to a real person; and it’s good to talk! Doing the Right Thing We pride ourselves on doing the right thing for our customers – ensuring that they are getting the best finance deal whilst giving you the opportunity to sell a motorbike that’s right for the customer. Rest assured, this does not slow down our process; 97% of our dealer partners are paid out within 15 mins of us receiving everything that we need. You can even use our simple online Dealer Portal to track and manage multiple applications, including an easy document uploader and eSign

SOCIAL LINKS: y Facebook: /firstresponsefinance y Twitter: @firstresfinance y Instagram: /firstresponsefinanceltd y Linkedin: /company/first-response-finance y Youtube: www.youtube.com/c/FirstresponsefinanceCoUk

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system – with 24-hour access and real time updates, what’s not to love? We also understand that not everyone is tech savvy, which is why we are only a phone call away, even on the weekend. When you become a First Response Finance dealer partner, you will be assigned your very own dedicated Account Manager team who

FIRST RESPONSE FINANCE


@FirstResponseFinance @FirstResFinance @FirstResponseFinanceLtd

t:0115 946 6260 e:bike@frfl.co.uk www.frfl.co.uk/bike wear is up to the job and fit for purpose. Therefore, we also offer the opportunity to include safety gear, such as: helmets, jackets, gloves, and other accessories all within the finance package. We like happy customers, we also like safe customers! We like our customers and dealer partners to be as confident in selling and riding their motorbikes, as they are in our service.

will be just a phone call away to support you with your customers’ applications – we are more than just a finance company. Just as customers want to finance different motorbikes, we also understand that dealers sell a variety of motorbikes and some specialise in specific types, that sometimes requires a different

approach. We have several staff here at First Response Finance that are bikers, so we know and understand the differences between a customer who needs a 125cc motorbike to one that wants a 1000cc Super Sports. We understand the differences because we ride motorbikes too! We Don’t Just Finance Motorbikes We are sure you will agree that riding is the definition of freedom, but with the roads getting busier and busier, we all need to ensure that when we do ride, the gear we

WWW.FRFL.CO.UK/BIKE

Looking to the Future The world is constantly evolving, and the electric vehicle age is no longer on the horizon, it’s here! Whether it’s an old Fireblade or a new electric scooter, our systems and staff are at hand to accelerate your sales, no matter the specification. We believe we have futureproofed our systems to embrace the changes within the bike industry, which is beneficial as we can only see the trend increasing over time – we have already financed many electric motorbikes. n

WHAT ARE YOU WAITING FOR? Accelerate your motorbike finance with First Response Finance, we are just a click or a call away.

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GIVI UK

Choose Your Attitude

W

ith more than 40 years’ experience in the industry, the GIVI name has become synonymous with high quality, value-for-money motorcycle luggage and accessories. The aim from the beginning was to blend Italian design with strong technical knowhow and an indepth knowledge of motorcyclists’ needs. The company still works by these values today, undergoing constant research to develop new materials and technologies that result in the best quality end product.

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Luggage and accessories GIVI’s product range has grown to include hard and soft cases, side cases, bags and rucksacks, windscreens and technical accessories – including a vast range of model-specific products. GIVI has pioneered and patented some of the most innovative luggage solutions available on the market today. Some of the luggage for Adventure motorcycle enthusiasts is its Canyon range. The bags which make up this new line, the successors to the famous Gravel-T range, offer 13 options of loading up your luggage. What they all have in common is their impermeability, a roll-down closure system, and an affinity for the off-road attitude of maxi enduro. Bags designed for adventure that encompasses 13 different products which can be further

broken down into: side bags; rucksacks and a waist bag; tank bags; a cylinder bag, tool bag and cargo bag; and accessories. Also this year the company presents an update of its line of aluminium cases with the Trekker Alaska 56L. Also Trekker Alaska panniers, include the new Hold It Easy System that allows panniers to be tilted without releasing it completely from the frame. Alaska is a project in which plastic cases (with a rounded finish) are combined with square aluminium cases and additional interesting aspects, including an unexpected price and a really nice look. In addition to this GIVI has developed a new entry level top case named E43NMAL for daily urban riders. A high quality basic product with a

GIVI UK


@Givi.Official @Givi_Official @Givi_Official

t:01327 706220 e:info@givi.co.uk info@givi.co.uk www.givi.co.uk very special price. In addition to this, GIVI launches some new products like a base + bag pair (S430 + ST610) that lets you use the “flange” attachment system on the rear saddle; a trio of semi-rigid cases with the first extendable top case from GIVI (WEIGHTLESS); and the new accessory for GIVI aluminium cases: E198, a product which puts a spotlight on the optional accessories that GIVI offers to owners of its cases. Helmets Full-face, modular and jet helmets have been updated this season. We introduce this year the new high-performance and aesthetically pleasing fullface sports helmet, 50.6 Sport Deep Limited 2021 Edition of the celebrated 50.6 full-face helmet. The Sport Deep line boasts significant technical and aesthetic innovations. Particularly noteworthy are the stylish new graphics, which come in six different versions; a second “special” visor, provided as standard; and a rapid cheek-pad release system. X.22 Planet jet helmet, 10.7 Mini-J concept, 50.6 Stoccarda full-face helmet, modular

WWW.GIVI.CO.UK

support team with extensive knowledge of our range of products. Every dealer is entitled to a branded display unit, branded banners and GIVI brochures and leaflets for customers to take away.

Adventure helmet X.33 Canyon, X.23 Sidney and X.21 Challenger have new designs. Dealer support GIVI has a UK-based warehouse and showroom with a dedicated team of dealer-support staff. The warehouse stocks thousands of products, enabling GIVI UK to provide a next-day delivery service on the majority of dealer orders, including model-specific accessories. In terms of dealer support, GIVI UK’s dealer representative is on hand every day to answer questions and queries, backed up by a strong office

Showroom GIVI’s product showroom at the UK warehouse in Daventry provides an opportunity for dealers to see the luggage and helmet ranges up close and also acts as a base for GIVI-run dealer training sessions. GIVI also has a strong relationship with a specialist PR agency, which liaises with the motorcycle media to raise awareness of the brand and ultimately drive customers into dealerships. n

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HENDLER WHOLESALE

UK exclusive distributors of Motobatt & Goldfren road products „ Trade only „ Stock held in the UK „ Free AM delivery „ Wholesale packs for bulk buy deals „ Competitive pricing „ Feature rich website with an API and import functionality „ Heavy reinvestment into the business to provide a better customer experience

H

endler is one of the fastest growing wholesalers of aftermarket motorcycle parts in the UK. We are a family run, trade only company with a small but experienced team that has over fifty years of combined experience in the trade. We are based in Thorne, Doncaster – just off the M18 in a state-of-the-art warehouse with a storage capacity of more than 50,000sq.ft. We believe in carrying a well-stocked range of great quality products sold at a fair price, this includes many premium brands such as Motobatt, Goldfren, Athena, Centauro, Koyo, HEL, Mikalor, Motul, Tourmax, WRP and Wurth. We also have our own Hendler-branded range of products that sits just underneath them in price, giving you a choice of products fit for purpose at different price points.

With all our stock being held in the UK and having a variety of different delivery options available to customers, including timed 9am, 10am and 12pm services, you can be assured that you are getting your parts now and not in a few days’ time. We also provide free pre-12pm delivery to mainland UK when you spend £100 NET or above on B2B orders. For those delivery

„ Hendler brand offered with premium brands for different price points „ Tracking information for your orders is sent automatically to you at the end of the day

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HENDLER WHOLESALE


@HendlerWholesaleLtd

t:01405 480000 e:sales@hendler.co.uk www.hendler.co.uk OUR FEATURE-INTENSIVE WEBSITE: y An API for automated stock checks, postage checks, product info and order creation y Custom part numbers for ease of ordering y Front of shop functionality to hide trade pricing y The ability to export a complete stock file y Back-in-stock updates every morning for the products you have signed up for y Built in cross references for finding products such as batteries, air filters or brake pads when using the search box y Drop shipping functionality y Stock shown in live time destinations that are outside of the UK, we offer a range of fixed shipping prices per 30kg parcel to most EU countries at very competitive rates. We have recently invested in software and hardware upgrades in the office and

warehouse, and thus pick accuracy and speed is better than ever, allowing us to ensure your order is more accurately picked, packed and on its way with the courier by the end of the day. n

WWW.HENDLER.CO.UK

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LEXHAM INSURANCE Specialist two-wheel insurance

L „ Online quotes „ Dealer referral cards „ Bespoke web links „ Call back system „ Easy referral „ NEW delivery, fleet & motorhome cover „ Relaunched quad & three wheeler cover

exham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools and importers. Established in 2000 it has a passionate management team focused on driving the business forward. With more than 120 skilled staff working from six offices based in Norfolk, Lexham also has a team of full-time sales staff on the road, not only promoting the customer referral schemes but servicing our business insurance customers. Now trusted by more than 1000 dealers and 400 training schools to look after their own motor trade and training school insurance.

Adventure Bike Scheme

A2 Licence Scheme

Specialist moped and scooter insurance for riders 16 plus, offering the best package possible for social, commuting or delivery.

Whether you’re a first-time or seasoned rider, we have specialist schemes for commuter, custom, sports and trials 125cc motorcycles.

Tailored to experienced riders & offering a comprehensive policy for people riding larger BMW, Triumph and KTM adventure machines.

Focusing on 33bhp bikes and aimed at new riders who have passed their test and are starting out or are moving on to larger machines.

Delivery Rider Insurance

Electric Scooter Insurance

Electric Motorcycle Insurance

Motorhome Insurance

Our specialist scheme is tailored to independent riders or small companies with named riders, so contact us today for a quote.

With sales increasing in this sector we are offering competitive premiums on both established brands and new entrants to the market.

With Zero, Super Soco and Horwin leading the sector, our schemes offer cover for both learner and full power motorcycles.

A dedicated and exclusive scheme for motorhomes. Cover includes new, used and self-built motorhomes up to the value of £100,000.

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FO N R EW 20 21

125cc Motorcycle Insurance

FO N R EW 20 21

Scooter & Moped Insurance

LEXHAM INSURANCE


@LexhamInsurance @LexhamInsurance @Lexham_Insurance

t:01379 646506 e:a.goodson@lexhaminsurance.co.uk www.lexhaminsurance.co.uk Lexham continues to build on its success in the scooter and motorcycle market and increase its footprint with an expanded product portfolio once again for 2021. It’s goal is to ensure it stays at the forefront of an ever changing world using innovative and effective solutions to facilitate the growth of the overall two wheel industry. They have continued to grow, develop and lead the way on insuring electric products. Market performance and growth of sales reinforce our commitment to manufactures and the end user alike. Lexham already have affiliations with leading brands such as Super Soco, Zero, Artisan, Horwin, Piaggio and Yamaha. Key relationships are vital to this and it continues to focus on working with dealers/training schools

Personal Accident

Helmet & Leathers

R EL AU N C H ED

Excess Protection

R EL AU N C H ED

Breakdown Cover

EXCELLENT as well as manufacturers/ importers using not only 4.32 Average 2282 Reviews traditional methods of referral but using digital and social media channels to facilitate this always ensuring they offer the best deals direct. Referrals couldn’t be easier with point of sale, call back, live chat and online quotes all enabling dealers to work with their customers whilst in the showroom. Offering a minimum of £30 per policy for referrals, coupled with offering each customer a bespoke journey, the aim is to provide 1st class service, competitive premiums backed by a quality policy. n

Classic Scooter Insurance

Classic Motorcycle Insurance

Three Wheeler Insurance

Road legal quads are now more common as work and commuting vehicles. Our specialist policy will ensure you have the right cover.

Get the perfect cover for your classic scooter. We offer a fully bespoke policy to suit your requirements to cover your pride and joy.

With classic motorcycles it is important to get the right level of insurance. That’s why we have a scheme crammed with extra features.

Specialist cover for this growing sector, which can be ridden on a car licence and made by Piaggio, Yamaha and Peugeot.

Delivery Fleet Insurance

Motor Trade Insurance

Training School Insurance

Multi Bike Cover

A bespoke fleet scheme for fast food & takeaway companies. We offer cover for mopeds, scooters and motorcycles up to 500cc.

Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke low-cost quote.

Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 20 years of experience.

We offer cover for customers who have more than one vehicle, both modern and classic to provide competitive multi vehicle policies.

FO N R EW 20 21

Quad Bike Insurance

WWW.LEXHAMINSURANCE.CO.UK

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TECH DESIGN TEAM LS2 Helmets – Always Ahead „ Best-selling designs at key price points „ Extensive marketing and sponsorship support „ Exclusive range of apparel and gloves

D

elivered direct from the factory to the dealer, via its wholly-owned UK distribution hub, LS2 Helmets offers unrivalled value. This year’s range covers all the bases – sport, touring, commuting and off-road – with fresh graphics to match this season’s bikes and an exclusive clothing collection too. With two ground-breaking new models due later this year, there’s never been a better time to be part of the LS2 family. Best-sellers LS2 built its reputation on great value entry-level helmets and the FF353 Rapid continues this tradition. Riders on a budget get all the important features, plus a comfortable fit, and wide choice of solid colours and dazzling graphics, specifically designed for a youthful audience. Retailing from just £49.99, demand is always high. Particularly popular with the booming deliveryrider sector, the FF325 Strobe is a flip-front helmet, complete with drop-down sun shield, selling for only £79.99.

Meanwhile in the mid-price bracket, the FF800 Storm is making waves, thanks to its lightweight KPA (Kinetic Polymer Alloy) shell, sporty styling and unbeatable £119.99 price tag – no wonder it is RiDE recommended. For adventure sport riders, the Pioneer Evo is attracting a lot of attention, with positive reviews in MCN and from top YouTuber TeapotOne, impressed by the fact you can buy one for as little as £99.99.

Thunder C Racing

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TECH DESIGN TEAM


@LS2HelmetsOficial @LS2Official @LS2HelmetsOficial

t:01670 856342 e:ukservice@ls2helmets.com www.ls2helmets.com The jewel in the crown, the Valiant II transforms from fullface to open-face, thanks to a 180º swing-around chin bar. This year’s model features a Pinlock anti-fog insert and drop-down sun-shield as standard, with a unique quick-release visor that automatically opens when the chin bar is raised. Retailing from £249.99 in solid colours. Building awareness and credibility LS2 is investing in the brand, with a major marketing and sponsorship campaign. Racers in MotoGP (John McPhee and Ricardo Rossi) and World Superbikes (Michael Rinaldi) are raising the profile of LS2 and assisting with product development too. In the UK, LS2 is sponsoring TAG Racing in British Superbikes, along

with a host of young up-andcoming riders. Carl Fogarty continues his role as brand ambassador and for 2021 there is a special edition Storm Foggy helmet (£129.99) inspired by designs worn by the world champion himself. Staying Ahead Two ground-breaking new models are set for release later this year, ready for the 2022

EXCLUSIVE CLOTHING COLLECTION Designed and produced in LS2’s own facility, and made to the latest CEstandards, the LS2 apparel collection includes textile jackets and trousers for men and women, as well as gloves, in styles to suit commuting, touring and adventure sport riding. In a crowded market, LS2 Apparel offers a simple way for dealers to stand out from the competition.

WWW.LS2HELMETS.COM

Rapid Stratus

season. The FF805 Thunder is a full-carbon sports helmet that will also be available in FIM-approved specification, for those competing at the highest level. And for riders with a spirit of adventure, the MX701 Explorer is a dual sport design, produced in a choice of composite and carbon options. Contact LS2 to arrange a visit from your local agent. n

Explorer C Frontier

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McAMS

Motorcycle Accident Management Services

M

cAMS is the leading accident management company working alongside a nationwide network of more than 1000 motorcycle businesses and training schools.

JOIN MCAMS Would you like to be a McAMS Business Partner? If so, give us a click or a call: t: 0345 054 1000 www.mc-ams.co.uk

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Our Aim? Simple, to keep accident repair work within the dealer and motorcycle related network meaning that your customer stays in control of the bike and chooses where it is repaired. Since 2008 we have been helping motorcycle businesses and their customers navigate their way through a non-fault accident. We have grown significantly in that time with our dealer network and partners continuing to expand. With more than 150 members of staff, four depots and more than 2000 of our own vehicles, we are ready to deliver a suitable replacement vehicle to our mutual clients that have been unfortunate enough to be involved in a non-fault accident.

No one likes to think about accidents or injury, however as part of Anexo Group plc, McAMS benefits from the expertise of a legal team dedicated to recovering any losses your customer may have incurred. Our business has grown significantly since 2008, but we still maintain the same core values as we did as a family-run company. We pride ourselves on the service we provide and also in respect to giving something back to the motorcycle industry. You may have noticed our involvement with the factory Yamaha racing team in BSB, but obviously you don’t get awards from the motorcycle industry for this alone! We think it’s safe to say that we are very much a valued addition to any motorcycle businesses that we work with, but what are the benefits to

McAMS


@McAMS @McAMS @McAMS_UK

t:0345 054 1000 e:info@mc-ams.co.uk www.mc-ams.co.uk you? Well, unlike other smaller accident management companies, the customer can choose you as their dealer/ garage of choice. You would retain any repair work or be suitably compensated for any recovery or storage of your client’s vehicle. The solicitors will arrange for an independent engineer to inspect the vehicle and assess the damage before providing a detailed report. Once any work has been carried out by yourself we arrange payment within 14 days.

We currently have 10 Business Development Managers on the road who specialise in helping motorcycle businesses of all sizes and disciplines take back work which had previously been extracted from the business in favour of larger “approved” Repair Centres. Last year through the pandemic we helped over 5700 key workers stay on the road and this continues to be a large part of our business. A large number of our customers are classed as key workers,

including couriers, health professionals, teachers, nursery staff, emergency workers and supermarket personnel. We also monitor our fleet size constantly, enabling us to respond quickly to changes in demand so that we can keep you on two wheels! We are always looking for new business partners to work alongside us. At McAMS we whole heartedly believe we are doing our best work when we help your business succeed! n

DAMS, McAMS and CAMS are trading names of Direct Accident Management Limited which is part of the Anexo Group PLC and is a company registered in England and Wales. Regulated by the Financial Conduct Authority in respect of claims management activities (FRN 836071).

WWW.MC-AMS.CO.UK

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MOTODIRECT & RACE FX Powered by Bihr

W

ith more than 40 years’ experience, MotoDirect has established itself as a leading manufacturer and distributor within the Motorcycle and Autosport industries.

Formed in 2003, Race FX is one of the largest wholesale distributors to the off-road motorcycle industry in the UK. Together we are ‘Powered by Bihr’ and are the UK’s largest motorcycle road/off road distribution company. Operating across two UK locations in Derbyshire and Blackburn, Lancashire we have one of the largest portfolios of rider gear, PPE, lubricant and parts and accessories brands in the UK and a friendly, intensely knowledgeable, and passionate team to help you maximise your profits. We are the UK division of Bihr NV – the largest automobile parts and accessories distributor in Continental Europe.1 Founded Option 1.pdf 14/06/2021 in 1975, Bihr is present in over

14 countries and has a portfolio of more than 200 brands and unrivalled service levels. Brands and Product Services No matter the requirement, our team at MotoDirect and Race FX have got you covered. With a huge amount of stock easily available, our combined portfolio encompasses UK apparel brand RST, helmet brands Arai, AGV and Bell plus Oakley, Seven and Fly Racing as well as a huge range of hard parts including MOTUL, RFX and many more. We are the one stop shop for every riding possibility. Moreover, we have begun to introduce some of the 200+ parts and accessories brands 11:28 from our parent company, Bihr,

Brands We Distribute C

M

Y

CM

MY

CY

CMY

K

RACING PARTS

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MOTODIRECT


e:sales@moto-direct.com www.moto-direct.com | e:sales@racefx.co.uk www.racefxb2b.com

into the UK market. As our expansion plans develop, we will be increasing the volume of new brands into the UK across 2021 and beyond. Our Teams Fiercely enthusiastic and knowledgeable, our dedicated account managers across the UK and experienced sales, accounts, logistics and marketing teams, are committed to delivering solutions that support your needs. Dealer Support From specialist training directly from the brands, to merchandising and point-of-sale materials, we have best in class sales tools to support you both in-store and online. Easy Ordering Order online or via our dedicated in house sales teams.

RACE FX

Excellent Service Enjoy FREE next day delivery, T&Cs apply, or take advantage of our popular Drop Shipping facility to maximise your sales potential. We are a one-stop shop for a range of rider gear and hard parts with an increasing portfolio of brands. Our diverse range is coupled with a friendly hands-on service, which never stopped helping dealers through some of the biggest challenges the industry has ever seen over the past 12 months. From our extensive industry expertise to our readily available

UK stocks, which will keep your shelves full and sales in full flow, the MotoDirect and Race FX teams, ‘Powered by Bihr’, will continue to offer you all the support you need now and in the future. n

CONTACT US MotoDirect t: 01773 864420 e: sales@moto-direct.com www.moto-direct.com Race FX t: 01254 311222 e: sales@racefx.co.uk www.racefxb2b.com

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MOTOMONDO UK

@MashMotorcycles @MashMotorcycles @Mash_Motorcycles

Two decades in the making

M

otoMondo UK is a young company with a strong heritage. If that sounds like something of a contradiction, let’s bring some clarity. MotoMondo UK was set up in September 2020 to essentially secure the distribution of Mash motorcycles in this country. Parent company MotoMondo BV distributes Mash and other brands including MV Agusta, Royal Enfield, Hyosung and Rieju, in the Netherlands, Belgium, Luxembourg, Germany and Austria. MotoMondo BV has been trading for over two decades in the Benelux countries.

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The catalyst for the MotoMondo move was the demise of Three Cross Motorcycles the previous importers of Mash and Rieju models. Both brands can now benefit from the experience and expertise gained in Europe. Every dealer is issued with a user name and a password for the dealer portal where they can gain access to everything from PDI sheets and manuals to ordering parts and seeing stock quantities. The social media side of things is also well covered with photos and videos available for dealers to use on their own social sites. This online system is so impressive it’s been responsible for bringing ex-dealers back into the network. It even comes with a video showing how to operate the Dealer Portal.

Mash Motors Stylistically, the Mash range sits firmly in the popular Retro sector and the range runs from the FIFTY, a geared 50cc moped through to the X-ride 650 which also include the new X-ride 50 and 125 to complete the X-ride range. Various styles of machine are available in the different capacity classes with no less than six to chose from in the important 125 class. All come with two-years, parts and labour warranty also dealt with online.

MOTOMONDO UK


@RiejuUK @RiejuMotorcycle @RiejuMoto

t:01429 650555 e:andrew.davidson@motomondo.com andrew.davidson@motomondo.com www.motomondo.com

Rieju This will retain its UK presence in the Trail, Super Moto and now the Hard Enduro sectors. The starter model is a geared moped, the MRT50 and there’s a very popular 125 version. Although all Rieju trail models are capable off-road the market in the UK seems to be urban and young filling another sales niche. The same two years parts and labour warranty is offered on this Spanish brand. MotoMondo’s most recent product enterprise is the Xeramic motorcycle care range. Xeramic is a leading European producer of automotive maintenance products and for the first time MotoMondo is making it available in the UK and

Ireland. Established in 1992, the product categories are comprehensive which means that they appeal to the professional workshop as well as the aftermarket. Lubricants include chain spray, penetrating oil, air filter

WWW.MOTOMONDO.COM

oil and cleaner, copper and ceramic paste and various types of grease. There are also additives for engines and fuel. Instant gaskets, thread locks and glue also feature. Perhaps it’s the cleaning products that really shine, every part of the motorcycle is catered for as well as dirty hands. So, If you want to shake (clean) hands with a satisfied customer, contact MotoMondo UK. n

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PYRAMID PLASTICS The UK’s bodywork and accessories specialist

P

yramid Plastics UK is a motorcycle bodywork and accessories specialist based in Gainsborough, Lincs. The company offers the widest range of aftermarket motorcycle accessories available anywhere in the UK, combining the Pyramid, Puig, Ermax, Customacces and GBRacing product ranges all under one roof.

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Pyramid Plastics UK is a motorcycle bodywork and accessories specialist based in Gainsborough, Lincs. The company offers the widest range of aftermarket motorcycle accessories available anywhere in the UK, combining the Pyramid, Puig, Ermax, Customacces and GBRacing product ranges all under one roof. Formed in 1986 by Ben Bowser, Pyramid now has over 30 years of experience in the industry and is renowned for developing innovative products such as the ‘Extenda Fenda’, ‘Hugger Extension’ and ‘Rear Hugger’. More recently, Pyramid has gained further recognition for high-end exotic colour matched bodywork for the likes of the MT-09 SP, Z900 RS and Speed Twin. With support from close family members and a rapidly growing team of committed employees, Pyramid is now a second generation business which has been fortunate enough to go from strength to strength during these uncertain times. During late 2019 Pyramid launched a new Retail Website which had been a long time in the making. After many dead ends and problems during the build, the site finally went live and immediately started to attract

more business. (This is the same platform Pyramid have now used for their Trade Website). “We were very fortunate to have launched our retail website when we did (just before Covid hit), as it became very obvious that without it we would have struggled in such an online focused period.” Adam Bowser General Manager Throughout Covid, sales have been very strong and Pyramid have been focusing heavily on expansion to keep up with demand. This has included an expansion of their premises, multiple new staff members and investment in new design equipment. There has also been a major focus on increasing stock levels and adding the latest parts from all brands to their website to ensure all items are readily available to order, thus enabling dealers to instantly source parts for the latest models they have on display in their showrooms. Product development has also seen a big boost with Andy Bowser now comanaging in-house product development (alongside Ben) and employing the

PYRAMID PLASTICS


@PyramidPlastics @PyramidPlastics

t:01427 677990 e:support@pyramid-plastics.co.uk www.pyramid-plastics.co.uk latest 3D Scanning and Printing Technologies to enable a much faster Design, Prototype and Manufacturing process. As a result of this innovation, Pyramid have been able to launch around three times more new products in 2020 vs 2019, which is a huge increase, and the expectation is to further improve upon this during 2021. The big news is that in recent weeks Pyramid have launched their new Trade Website which allows registered trade customers to place orders at their discounted price, process drop shipments, check order history, stock levels and much more. There is also a Live Web Chat service for customer queries requiring a quick answer.

A dedicated and knowledgeable sales team back up the new Pyramid Trade Site to ensure that all trade customers have instant access to technical info whilst conversing with their own customer in store. To register for your online Pyramid Trade Account, simply contact sales@pyramidplastics.co.uk and request your activation code. Once logged into the site, Pyramid suggest that customers should pin the trade site to their browser for future ease of access. With a new Warehouse and Product Design Suite under construction in the near future, the Pyramid team firmly anticipate continued

“It’s a really exciting time to be in the Motorcycle Industry. We’re bursting with new ideas in all areas of the business and can’t wait to see where the next few years will take us!” Adam Bowser General Manager growth in all areas of the business throughout 2021 and plan to double their stock levels within the next 12 months. n

“It’s important for our dealers to be able to find a host of parts for all the current models in their showrooms. We therefore prioritise the latest product updates from all our suppliers to ensure our range is as up to date as it can be across all our brands – and not just the Pyramid range.” James Davies Web Manager

WWW.PYRAMID-PLASTICS.CO.UK

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R&G

Setting the standard in crash protection and bolt-on accessories „ British-based company formed in 1999 „ Crash protection and styling accessories for a full spectrum of models „ Official suppliers to the British Superbike Championship

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S

ince its formation in 1999, Hampshirebased R&G has grown to become the world leader in crash protection and styling accessories for motorcycles. With nearly 5000 SKUs, the brand prides itself on offering the very best products for the latest motorcycles as they reach dealer showrooms. The extensive range of products includes core crash protection items such as Aero Crash Protectors, Engine Case Covers, ‘Adventure Bars’ and Fork Protectors. Alongside this, R&G also offers a number of additional accessories, including Branded Radiator Guards, Tail Tidies, Tank Pads, Titanium Sprocket Nuts and Brake Lever Guards.

The company is also a distributor for world-class brands such as Barkbusters, including their new mountain bike range, CLICKnRIDE, Denali, KAOKO Throttle Stabilizers, RDMoto, Red Dynamic, Scorpion Exhausts, WD-40, SpeedAngle, Visorcat and Wild Ass Seat Cushions. R&G has always placed a strong emphasis on building

R&G


@Crashprotection @RnGRacing @RG_CrashProtection

t:01420 89007 e:info@rg-racing.com www.rg-racing.com lasting relationships with its growing dealer network and has been consistently voted one of the top UK motorcycle accessory brands in satisfaction polls. R&G offers a range of services to support its dealers directly, including a tiered discount scheme, display stands, bespoke stocking plans suited to individual needs, one-to-one or group training sessions, and regular visits from agents and sales staff, to ensure dealers are kept up-to-date. Alongside this, R&G actively promotes and markets its products via traditional media and trade press, as well as through its

popular social media channels and key industry ‘influencers’. R&G also has a large presence in racing paddocks around the world. 2021 marks R&G’s seventh year as an Official Sponsor to the Bennetts British Superbike Championship, where it has a large presence in the paddock, alongside supported teams and riders across every class. R&G is also

WWW.RG-RACING.COM

a sponsor of the MotoAmerica series, with 2021 marking its second season partnering with the popular championship. The company’s involvement in racing not only helps to increase brand awareness, but it also acts as an important testing ground for the research and development of its products. Covering all product design, development and photography at its HQ allows R&G quickly to service and distribute to more than 1000 active UK trade accounts, as well as a global network of importers and distributors which serve more than 60 countries. n

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SCOTT SPORTS

Bike • Wintersports • Running • Motosports

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e are Innovators: In 1970, Scott entered the motocross goggle market with the first ever motocross specific goggle and later introduced motocross boots, grips, accessories, and motocross wear. Since the 1970’s Scott has been leading the way in MX Goggle development. Over 50 years later our goggles are still the best in the business. With a rich heritage in goggles, Scott’s MX and off-road goggles offer some of the best field of vision, comfort, and protection available. By boasting a massive field of vision, a 50mm strap, No Sweat Face Foam and Scott’s proprietary lens lock system, our top of the range Prospect MX Goggle delivers on all fronts.

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We at Scott are proud to offer one of the largest fields of vision on the market with our MOTO goggles ranging from WFS/Prospect/Fury/ Enduro/Primal/Hustle/OTG/ Buzz and more. Off-road is the heart of the Scott moto business and is proud to have a strong US heritage. We specialise in goggles but also offer a great head to toe range as well as protective wear. Be sure to check out our latest collection and get ready to ride!

SCOTT SPORTS


@ScottMotosports @ScottMotosports @ScottMotosports

t:01670 712129 e:info@scott-sports.uk.com www.scott-sports.com “Motorsports is about the rush-when it comes to finding the truest gratification in Motorsports, there are no shortcuts. Your brain needs to sweat with anticipation and exhilaration”. Why buy our products? Scott Sports exists to provide athletes with innovative gear, inspiring them to push themselves to their limits. We like to think that those who use our products are a lot like we are. They have the same sense of modest confidence. They have the same knowledge that perfection is unattainable, but there is no bigger thrill than trying to reach it. We love those people

because we understand them, and there is nothing more important than giving them what they need to enjoy the experiences they crave. So, what are you waiting for? Leave nothing on the table, your time is now. Allow the Scott goggle range to defend your vision during your unwavering pursuit of victory.

WWW.SCOTT-SPORTS.COM

Vision for the future We want our commitment to innovation to result in more than just good products, we want it to change the way athletes perform. There is no doubt that vision is a key paramount to performance and that is why we at Scott have continued for years to drive our eyewear category forward. As a result, our heritage is more than a history, it’s a compass that guides our business, design, products, and culture for the future. n

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SUPER SOCO

Leading the Electric Urban Mobility Revolution

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uper Soco has been asserting its dominance in the rapidly growing electric sector to not only become the leading electric manufacturer, but also the fastest-growing brand in motorcycling! And, with continued expansion and growth forecast for the remainder of 2021, it’s an exciting time to be associated with the brand as they continue to expand in the electric market.

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Statistics released by the MCIA have highlighted exceptional growth in the electric sector. Super Soco has capitalised on the need for machines that offer exceptional quality, practical everyday usability and affordability, while also appealing to the new generation of riders and commuters who are looking to reduce their carbon footprint. With the first half of 2021 still feeling the full economic limitations brought about by the Pandemic, Super Soco still managed to pursue strong sales, becoming the first electric PTW brand to surpass 100-unit sales – which happened as early as February! Since then, its gone on to dominate the sector, with 50% of electric sales in April being

attributed to Super Soco, and its popular CPx scooter continually landing within the top-10 models sold nationally. Despite the rapid rate of growth within the electric sector, UK distributor, V-Moto have been proactive in its anticipation for high market demand for motorcycles and scooters. While the fallout of the current economic situation has been causing headaches for most other manufacturers, Super Soco has been enjoying the benefits of good forward thinking, having worked extensively behind the scenes to ensure that there was good stock availability when restrictions were lifted. A partnership with Santander Consumer UK (SCUK) has only sought to strengthen the

SUPER SOCO


@SuperSocoUK @SuperSocoUK @SuperSocoUK

t:0800 133 7304 e:info@supersoco.co.uk www.supersoco.co.uk

ownership prospects of the whole Super Soco range for consumers too. SCUK provides another affordable access point to the machines, thanks to its introductory 8.9% APR Representative offered on PCP and HP agreements across a 36 or 48-month period with no minimum deposit required. In many cases, it’s allowed customers to ride away with a brand-new machine that can be picked up for less than the monthly average price of a mobile phone handset contract. With five models currently in the range, and with more on the way, there’s something for every urban commuter’s needs, with expandable dual-battery options on scooters such as the popular CPx, or the stylish

practicalities of the flagship TC Max model, there’s a lot to attract new customers into dealerships. The Super Soco range prides itself on the everyday practicalities that electric vehicles can offer to the commuter. With easily removable batteries across the range and fast charging from standard 3-point UK plug sockets taking just 3-4 hours, the infrastructure for these motorcycles and scooters is already perfectly tailored to these machines. As a company that’s continually pushing the boundaries and innovating in

WWW.SUPERSOCO.CO.UK

new electric technology before other manufactures have even had a whiff of the potential this emerging market has to offer, Super Soco is placing itself firmly at the forefront of useable EV technology, with proven products and a wealth of experience that other manufacturers can’t match. n

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TARGET TWO WHEELS Powered by Digitally Charged

D

igitally Charged launch its new Two Wheel Targeting arm of the business with exclusive access to masses of motorcycle data.

“We’ve been building our offering over the years,” says Chris Day (MCIM), owner of Digitally Charged. “Since starting the business a few years ago we’ve leant on our 30+ combined years of experience in the industry to be able to offer something for everyone. From your small motorcycle dealer all the way through to worldwide manufacturers. With clients now in the UK, Sweden, Norway, North America, Canada, Mexico, Australia and New Zealand we’re targeting two wheels all around the world.” Using artificial intelligence, machine learning, advanced browsing and contextual

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audiences, your business is set to hit the right people at the right time. Lead generation (not just on Facebook but also display throughout the internet) provides the industry with proven return on investment, advanced creative utilising the latest augmented reality plugins, full interactive experiences very rarely seen in display advertising and more. We have custom/private motorcycle-specific audiences from various data providers only available to Digitally Charged ranging from people searching for helmets and clothing on eBay in the last three days, to 12 months’ worth of motorcycle-specific

TARGET TWO WHEELS


@Digitally.Charged.9 @DigitallyCharg1 @DigitallyCharged

t:01157 860 680 e:digitalsales@digitally-charged.com www.digitally-charged.com manufacturer searches (broken down by manufacturer), riding styles, and more. We also have Amazon in-market data of recent motorcycle clothing and accessory purchases, utilising the two biggest purchasing platforms on the internet. In addition to display we also have one of the best programmatic TV viewing audiences pulling through potential customers that have watched motorcycle related content and serving linear TV ads from anyone who has consumed one of these shows over the last 12 months. Everything we do is based around targeting after the fact. Someone watches MotoGP, we show a live TV ad while they’re watching Coronation Street. Someone reads a story about the latest Triumph launch and we serve an ad once they’ve consumed that content while they’re checking the latest weather, and what’s

WE ALSO OFFER: y Advanced motorcyclespecific cookieless targeting

even better is, we can hit them with a display ad with a full 360 degree view of the product, a lead generated form anywhere or an advanced display ad. “We’re pushing the boundaries of what’s possible in the creative landscape,” says Scott, Digitally Charged’s creative director. “Since Covid hit, the data available has increased, the digital potential has increased but so has the competition. Standing out in a digital world has become even more important which is why we’ve invested in some of the best creative tech about”. We can also tie this in to Facebook targeting as well by triggering an ad on Facebook once a display ad has been served ensuring you’re covering all platforms.

WWW.DIGITALLY-CHARGED.COM

y All manufacturers built as retargeting audiences from eBay, Amazon, Sky and browsing/contextual audiences y All genres and riding styles built as specific motorcycle audiences y Advanced creative capabilities y Full end-to-end experiences with specific knowledge of motorcycles y Exclusive access to Bike Sport News and Scooterlab data amassing more than 750,000 unique motorcyclists y Proven success with one campaign hitting an ROI of 19:1 We’re not just a digital agency, we also do all the traditional media and POS associated with running a business but digital is where we’re seeing the biggest growth since Covid. With Bikesportnews.com data, Scooterlab data, and sports/touring specific media data too, we’re sure we’ll drive the success you’re after. n

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WMD

The Parts People

E

stablished in 2008, WMD has become an industry leader, supplying parts for the hard-to-comeby 60s and 70s bikes right through to the latest MT10 and modern machines!

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Keeping up with today’s ever-changing parts industry is a challenge in itself, by offering a wide range of different brands, OEM and aftermarket, WMD has built a solid reputation for sourcing what you need. Boasting four warehouses brimming with stock at their Sussex hub, next day delivery as standard, easy online ordering and friendly telephone support. We’ve picked a selection of the most popular and highmargin brands you can find in WMD’s UK stock. HiFlo stockist, holding both oil and air filters on the shelf. Oil filters are available in standard black, chrome and are also available in race style. TRK has taken the market by storm and quickly became an established and reputable

brake-piston and seal manufacturer. By offering a lifetime warranty on their stainless steel pistons they are going above and beyond to ensure complete customer satisfaction, and it’s working! Slinky Glide cables and bearing kits. Slinky cables are teflon lined to provide a durable, smooth operating cable at a fraction of the price of OEM cables. The Bearing Kit range covers wheel bearings through to swing arm and even head race bearings! Simota manufactures performance, washable air filters which guarantee a performance increase when matched with appropriate fuelling. In turn, they also save your customer money by using the all-in-one cleaning kit available. Likely to be the best value for money performance filter on the market.

WMD


@WMDThePartsPeople @WMD_online

t:01273 595746 e:info@wmd-online.com www.wmd-online.com

The drivetrain on a motorcycle is arguably one of the most important service aspects of running a bike. That’s why WMD only stock DID and JT chains alongside JT sprockets. With quality drivetrain parts providing a consistent, smooth

it handles and WMD holds the largest stock of YSS components available. From performance race-spec shocks to your basic road riders, there is something in the YSS catalogue for everyone. Over the years WMD have developed a comprehensive stock list backed by a team of knowledgeable staff, who are always happy to assist with your inquiries. Amongst leading brands and its regular service items, WMD also stocks a huge range of accessories such as pattern and OEM brake and clutch levers, complete light units and indicators, as well as a whole host of engine oils and lubricants. n

POPULAR BRANDS: y TRK y Slinky Glide y Simota y Schuring y Tarozzi y Brenta y EBC y DID y HiFlo y Electhium y NGK y Marving y Motobatt y Yuasa y Nitro y Athena y NE Gaskets y Vision y JT y Plus many more...

power delivery, some effective stopping power is, of course, an essential which WMD provides in the form of a full range of EBC and Brenta brake pads. Brenta brake pads are proof that great quality reliable braking doesn’t have to come with a premium price tag. No matter the compound you require, Brenta has something suitable. Suspension on a motorbike is the determining factor of how

WWW.WMD-ONLINE.COM

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M

MBM

www.mansfieldboard.co.uk

Max Motorcycles 0208 144 1826 info@max-motorcycles.co.uk www.max-motorcycles.co.uk

Mash Motorcycles

McAMS 0345 054 1000 info@mc-ams.co.uk www.mc-ams.co.uk

01429 650555 andrew.davidson@motomondo.com www.motomondo.com

@McAMS @McAMS @McAMS_UK

@mashmotorcycles @mashmotorcycles @mash_motorcycles

Motorcycle Accident Management Services

Two decades in the making

Max Torque Cans 01704 893337 sales@mtcexhausts.co.uk www.maxtorquecans.com

SEE PAGE

56

Maxton Engineering

www.maxtonsuspension.co.uk

Maxxis International www.maxxis.co.uk

MAW Solutions

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MCE Insurance

www.mawsolutions.com

www.mceinsurance.com

MCI Tours

Powerien...g the Trad

www.mcitours.com

Mayo Media 01237 422660 editorial@dealernews.co.uk www.britishdealernews.co.uk

t:01237 422660 e:sales@dealernews.co.uk

www.britishdealernews.co.uk

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MCIA

www.mcia.co.uk

MCN Festival Of Motorcycling www.mcnfestival.com

WWW.BRITISHDEALERNEWS.CO.UK

daily | weekly | monthly | yearly

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DEALER DESIGN

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www.mcnmotorcycleshow.com

MCN Scottish Show

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MD Racing Products

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No hassle professional advert design from only £25 Call 01237 422660 or email adsales@dealernews.co.uk

MDS Battery

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Midwest Marketing 01527 574422 Info@rayven.co.uk www.midwestmarketingltd.co.uk

Mecatecno UK

Michael Brandon

Milenco

Media Links Online

01450 373333 info@goBrandon.com www.goBrandon.com

Mito UK

www.jimsandiford.co.uk

www.medialinksonline.com

www.milenco.com

www.mito.uk.com

Merton College

MK Battery

www.south-thames.ac.uk

www.mkbattery.com

Meta Trak UK

Mode Performance

www.metatrak.co.uk

MetaSystem UK

®

P R E M I U M

F I L T E R S

www.metasystem.org.uk

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Modeka International GmbH www.modeka.de

Metisse Motorcycles

Mooof NV

Metmachex Engineering

Moore Large & Co

Metzeler Tyres

Moore Speed Racing

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www.mooof.eu

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www.metzeler.com

GET YOUR PRODUCTS SEEN

New products, delivered to the trade FAST from only £155

www.moorespeedracing.co.uk

Morgan Carbtune

www.carbtune.co.uk

Micheldever Tyre Services

Morris Lubricants

07785 958885 christopher.parsons@micheldever.co.uk www.micheldevergroup.co.uk/

www.morrislubricants.co.uk

Mortons Media Group

Michelin UK PLC

Moto Corsa

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Contact Alison on 01237 422660

Motogear 01536 485 484   sales@motogear.co.uk   www.motogear.co.uk

Moto Legends Distribution

MotoDirect 01773 864420 sales@moto-direct.com www.moto-direct.com

01483 407500 info@moto-legends.com www.motolegends.com

Powered by Bihr

Moto World (UK)

SEE PAGE

54

www.motoworlduk.co.uk

Moto.GB Distribution

Motografix

Moto-Bins

01709 835607 enquiries@motografix.com www.motografix.com

www.leovince.co.uk

www.motobins.co.uk

Moto Electrical

A

Motohart (UK)

www.motoelectrical.co.uk

www.motohart.com

Moto GB

www.motogb.co.uk

Motocom t:01237 422660 e:sales@dealernews.co.uk

www.britishdealernews.co.uk

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01525 270100 info@motocom.co.uk www.motocom.co.uk

LOOKING TO SELL UP OR RETIRE? British Dealer News has launched a new service in response to requests from dealers for a dedicated slot to advertise businesses for sale. Call 01237 422660

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Mopeds

Scooters

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3 Wheelers

Quads

A2 Licence Bikes

Adventure Bikes

Classic Scooter

Classic Bikes

Cycles & Electric Cycles

Electric Scooters

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M

Motomecca Spares

www.motomeccaspares.com

MotoNovo Finance

www.motonovofinance.com

Motoport (UK)

www.motoport-mc.co.uk

Motoprotect

www.motoprotect.net

Motohaus Powersports Limited

MotoMondo Motohaus 01256 704909   sales@motohaus.com  www.motohaus.com 

01429 650555 andrew.davidson@motomondo.com www.motomondo.com @mashmotorcycles @mashmotorcycles @mash_motorcycles

Motorcycle Accessories

www.mcaleicester.co.uk

Motorcycle Action Group www.mag-uk.org

Two decades in the making

Motorcycle Direct

www.motorcycledirect.co.uk

Motorcycle Monthly

www.motorcyclemonthly.co.uk

Motolug

Motorcycle News

Motolux

01733 366446 info@motorcyclenews.com www.motorcyclenews.com

www.motolug.com

www.motolux.com

Moto-Master

www.moto-master.com

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SEE PAGE

56

Motorcycle Parts Network

www.motorcyclepartsnetwork.co.uk

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike Motorcycle Sport and Leisure

Mototechniks

Motorcycle Storehouse

Motrac Racing

www.mslmagazine.co.uk

www.motorcyclestorehouse.com

www.mototechniks.com

www.motrac-racing.com

Motorcycle Supermarket

Muc-Off

www.motorcyclesupermarket.com

MOTUL Powersport & Marine is exclusively distributed in the UK by MotoDirect Ltd 01773 864420 sales@moto-direct.com www.moto-direct.com

Motorcycle Trade Expo 01237 422660 info@motorcycle-expo.com www.motorcycle-expo.com

www.britishdealernews.co.uk

MotorcycleRaceParts

key business information for the UK motorcycle and scooter industry

www.motorcycleraceparts.co.uk

Multirole Development Engineering www.audicator.com

Mount Gear

www.mountgear.co.uk

movemotorcycles.co.uk daily | weekly | monthly | yearly

01202 307799 sales@muc-off.com www.muc-off.com

Motorcycles Looking toMutt grow your distance sales? You Book Online, Tracked Delivery Service 0121 439 4774 Automated Status Texts & Emails hello@muttmotorcycles.com Before & After Photos, Handovers service available www.muttmotorcycles.com We communicate with your customers!! Tel: 07772024763 quotes@movemotorcycles.co.uk

Move Motorcycles 07772024763 quotes@movemotorcycles.co.uk www.movemotorcycles.co.uk

Mototec Global Distribution

www.skyteammotorcycles.com

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2022

WALL PLANNER

Year round promotion

from only £82.50 Contact Alison on 01237 422660

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M

Nexx Helmets

Oakwood Textiles

NGK Spark Plugs UK

Oberon Performance

Nick Curtis Design

Öhlins Distribution & Test Center

www.nexx-helmets.com

www.oakwood-textiles.co.uk

www.ngksparkplugs.com

www.oberon-performance.com

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MV Agusta Motor Spa

Nikwax Waterproofing

07774 437937 david.wilson@mvagusta.com www.mvagusta.com

Nitron Racing Shocks

www.ohlins.eu

www.nikwax.com

www.nitron.co.uk

N National Bike Tyres

www.nationalbiketyres.co.uk

National Motor Museum Beaulieu www.beaulieu.co.uk

National Motorcycle Dealers Association www.rmif.co.uk

Nitron Racing Systems

On Two Wheels Distribution

NJB Shocks

01792 224470 sales@on2wheels.com www.on2wheels.com

NOCO Company

One Industries Europe

www.nitron.co.uk

www.njbshocks.co.uk

www.no.co

Norman Hyde

www.normanhyde.co.uk

Norton Motorcycles

www.nortonmotorcycles.com

Neo Distribution

O

www.neodistribution.co.uk

Nevis Marketing

www.nevis.uk.com LARSSON-170x60.pdf 1 14.06.2021

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14:01:53

Oakmain

www.oakmain.co.uk

OptiMate by Tecmate International 0032 16 805440 sales@tecmate-int.com www.tecmate.com

OVER 100,000 TECHNICAL SPARE PARTS FOR 24,000 MODELS RANGE COVERING ROAD, OFF ROAD, SCOOTERS AND ATVS PREMIUM QUALITY WORKSHOP AND DIAGNOSTIC EQUIPMENT INDUSTRY LEADING SERVICE AND TECHNICAL DATA OFFERING COMPREHENSIVE 2 YEAR WARRANTY ON ALL PARTS BACKED BY A UK TECHNICAL SUPPORT TEAM

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7 Alpha Court | Phoenix Parkway Tel. 01536 265633 CORBY | NN17 5DP WWW.LARSSON.UK.COM WWW.BRITISHDEALERNEWS.CO.UK


50% DEALER DISCOUNT

OFFER Monthly print exposure to 7830 industry professionals

Vacancy pushed out to more than 6000 newsletter subscribers weekly Live advertisement on www.britishdealernews.co.uk

Contact Alison on 01237 422660 or adsales@dealernews.co.uk


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O

Performance 1 Coatings

www.performance1coatings.com

Orange Imports

Performance Bikes

www.orangeimports.co.uk

www.performancebikes.co.uk

Oxford Products

Performance Friction

01993 862300 sales@oxprod.com www.oxprod.com

Performance Parts

www.performancefriction.com

P

ORO2U

www.performanceparts-ltd.com

Performance PR

www.performancecomms.com

01597 822666 sales@oro2u.com www.oro2u.com

PA Promotions

Oset Bikes

Paaschburg & Wunderlich

Osram

Paf Systems

Peugeot Scooters

Pama

07923 198664 paul@mewadistribution www.peugeotscooters.co.uk

Parts Europe

PGD Engineering

Payment Assist

Piaa UK

PDQ Motorcycle Developments

Piaggio

www.papromotions.co.uk

www.osetbikes.com

www.pwonline.de

www.osram.co.uk

www.pafsystem.com

OSX

www.osxbikerfashion.co.uk

www.pama.com

www.partseurope.eu

www.payment-assist.co.uk LATEST NEWS DIRECT TO YOUR INBOX Simply email to register: circulation@dealernews.co.uk

www.pdq1.com

www.pgdeng.co.uk

www.piaa.co.uk

www.uk.piaggio.com

MOTORCYCLE CLOTHING SINCE 1979

Supplied by Moto Electric Ltd Official Sunra UK Distributor

T: 01482 298992 E: delstanley@sportexgear.com

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www.sportexgear.com WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

P Pirelli Tyres

www.pirelli.co.uk/moto

Bike Dealer Insurance 01422 358525 andrew.dixon@pib-insurance.com www.pib-insurance.com @PIB_Insurance

PJ Motorcycle Engineers

Polaris Britain

PJ1 Oils

informationuk@polaris.com www.polarisbritain.com

www.pjme.co.uk

www.pj1.com

Planet Knox

Powerbronze International

Platinum Batteries

Predator Exhausts

PM Tuning

Pretech

PMR srl

Principal Insurance

Pod Active Europe

Pro Bike

www.planet-knox.com

Motorcycle Dealer Trade Insurance

www.platinumbatteries.co.uk

www.pmtuning.co.uk

www.premier.it

SEE PAGE Pipercross

30

www.pipercross.net

www.podknee.com

www.powerbronze.co.uk

www.predatormotorsport.co.uk

www.pretech.co.uk

www.principalinsurance.co.uk

www.probike.co.uk

Pro Media

www.motopromedia.com

Keep our Product News section buzzing with all your latest items Send your information to: products@dealernews.co.uk

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Probike

www.probike.co.uk

Pro-Bolt

www.pro-bolt.com

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P

Quadzilla

www.quadzillaquads.com

R

Pro-Clean Distribution

www.pro-clean-uk.com

Profi Products

www.profi-products.de

Pyramid Plastics 01427 677990 support@pyramid-plastics.co.uk www.pyramid-plastics.co.uk @PyramidPlastics @PyramidPlastics

ProMedia 00886 472 64437 info@promedia.com www.promedia.com

The UK’s bodywork and accessories specialist

R&G 01420 89007 info@rg-racing.com www.rg-racing.com @Crashprotection @RnGRacing @RG_CrashProtection

Setting the standard in crash protection and bolton accessories

Promineo (MOT Manager)

www.motmanager.co.uk

Puig

www.pyramid-plastics.co.uk

Puncturesafe UK

www.puncturesafe.com

SEE PAGE

Pure Moto

Q8 Oils

03333 448 252 hello@puremoto.co.uk www.puremoto.co.uk

QB Displays

Powerien...g the Trad

58 PAGE

www.q8oils.co.uk

Quad Bike Wales

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Quadtech

60 BESPOKE EMAILS

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Q SEE

Your message, your design delivered by BDN at a time to suit you! Call 01237 422660 or email adsales@dealernews.co.uk

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PRO XP®

THE RZR ADVANTAGE 55.9 cm

36.8 cm

163 cm

243.8 cm

U S A B LE S U S PE N SIO N TR AV E L

G R O UND CLEA R A NCE

W I DT H

WHEELBAS E

Are you looking for a new business direction or an additional revenue stream?

WANTED FINANCE

TWO YEAR

If you think your or someone else’s business could benefit from being a Polaris sport and leisure retailer, please complete the form online for an informal discussion.

WARRANTY

* Subject to terms and conditions and credit approval.

www.polarisbritain.com 0330 041 5141


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

R RAC Approved Dealer 0330 100 3807 www.rac.co.uk/approvedonline

Racing Planet

Renntec

01384 265356 trade@racing-planet.co.uk www.racing-planet.co.uk

01202 826722 info@renntec.co.uk www.renntec.co.uk

Ram Mount UK

Renthal

Ramair Filters UK

REV’IT! Sport Intl. B.V.

Rapid Moto Distribution

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Revvi

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www.renthal.com

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www.ramair-filters.co.uk

www.revsracing.co.uk

www.rapid-moto.com

www.rbpagency.com

www.reactivesuspension.com

www.realrider.com

www.red-fox.com

Red Wing Shoe Company

www.redwingshoes.com

Race Products

Redline Motorcycles

Race Spec

Reevu

Racebikebitz

Regina International UK

www.race-products.co.uk

www.racespec.co.uk

www.racebikebitz.com Contact Alison on 01237 422660

82

www.revvi.co.uk

www.ktm4u.co.uk

www.reevu.com

www.regina.it

www.rhinogoo.co.uk

www.ride.co.uk

www.ridersoffshore.com

GET YOUR PRODUCTS SEEN New products, delivered to the trade FAST from only £155 Call 01237 422660 or email adsales@dealernews.co.uk

Reivers Wholesale

www.reiversonline.com

WWW.BRITISHDEALERNEWS.CO.UK


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S

Robinsons Foundry

www.robinsonsfoundry.co.uk

S & S Cycle

www.sscycle.com

Saddlecraft Seating

www.saddlecraft.com

Rieju 01429 650555 andrew.davidson@motomondo.com www.motomondo.com @RiejuUK @riejumotorcycle @riejumoto

Two decades in the making

Rock Oil

SamcoSport

01925 636191 orders@rockoil.co.uk www.rockoil.com

Sammy Miller Museum

www.samcosport.com

www.sammymiller.co.uk

Rocky Creek Designs

www.rockycreekdesigns.com.au

Santander Consumer Finance

www.santanderconsumer.co.uk

Sartoris Products

www.bikertidy.com

Schulp Marketing

www.boblbee.co.uk

SEE PAGE

56

RS Workshop Equipment

Schwalbe UK

01832 741007 sales@rsworkshopequipment.co.uk www.rsworkshopequipment.co.uk

Scomadi

www.scorpionauto.com

Scorpion Exhausts

www.ripnroll.co.uk

www.scorpion-exhausts.com

Rizoma

Rubix Solutions UK

RMIF

01460 281945 nick@rubix-solutions.co.uk www.rubix-solutions.co.uk

www.rmif.co.uk

www.scomadi.co.uk

Scorpion Automotive/Datatool

Rip n Roll Systems

www.rizoma.com

www.schwalbe.co.uk

Road Racing Ireland

www.roadracingireland.com

Roadskin

www.roadskin.co.uk

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Yamasaki

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2020 DFT NEW REGISTRATIONS DATA Top ten brands by capacity 2020 Electric

0-49cc

50-125cc

126-650cc

1. Niu ......................... 521 2. Vmoto Super Soco ... 400 3. Surron.................... 206 4. Zero ........................ 142 5. Artisan ..................... 83 6. Piaggio ..................... 53 7. Harley-Davidson ....... 37 8. Lexmoto ................... 35 9. Horwin ..................... 31 10. Ecooter .................... 26

1. Lexmoto ................2074 2. Peugeot ................. 396 3. SYM ....................... 362 4. Piaggio ....................274 5. AJS..........................223 6. Neco ....................... 178 7. Sinnis ...................... 165 8. Longjia ....................164 9. Yamaha ................... 159 10. Motorini.................. 143

1. Honda.................. 9303 2. Lexmoto ................6861 3. Yamaha ..................4113 4. Keeway .................1964 5. Suzuki ................... 1479 6. Piaggio .................. 1396 7. Sinnis .................... 1386 8. SYM .......................1375 9. KTM ...................... 967 10. Benelli.................... 884

1. Honda.................. 4096 2. Royal Enfield .........2330 3. KTM ..................... 2281 4. Kawasaki ............... 1958 5. Suzuki .....................975 6. Husqvarna.............. 893 7. Yamaha .................. 892 8. Piaggio .................... 719 9. Beta ....................... 565 10. Royal Alloy ............. 500

Highest registering models 1. Niu NQi GTS ..............................216 2. Sur-Ron Light Bee ....................206 3. Vmoto Super Soco TCM .............114 4. Vmoto Super Soco TC1.................91 5. Vmoto Super Soco CUX..............90

Highest registering models 1. Lexmoto Echo 50 E4 ................ 708 2. Lexmoto Echo Plus 50 ..............552 3. Peugeot Kisbee 50 ................... 283 4. Lexmoto Aspire 50 ......... 280 5. Lexmoto Diablo 50 ................... 231

Highest registering models 1. Honda PCX 125 .......................2648 2. Yamaha NMAX 125 ..................1929 3. Lexmoto LXR 125 ..................... 1323 4. Honda SH 125 .......................... 1295 5. Honda NSC 110 (Vision 110) ......1230

Highest registering models 1. Royal Enfield Interceptor .........1131 2. Piaggio Vespa GTS 300..............661 3. KTM 300 EXC TPI ......................602 4. Royal Enfield Himalayan .........590 5. Kawasaki Versys 650 ............... 545

650-1000cc

Over 1000cc

REGISTRATIONS BY CAPACITY

1. Yamaha .................4037 2. Triumph ................ 2917 3. BMW ................... 2509 4. KTM ..................... 1709 5. Honda................... 1622 6. Kawasaki ................1518 7. Suzuki ....................1130 8. Ducati .................... 965 9. Moto Guzzi ............ 338 10. Harley-Davidson ..... 280

1. BMW ....................4073 2. Triumph ............... 3603 3. Harley-Davidson ....2345 4. Kawasaki ............... 1363 5. Ducati ...................1049 6. KTM ..................... 1043 7. Honda.................... 983 8. Indian .................... 487 9. Aprilia .................... 425 10. Suzuki .................... 386

Highest registering models 1. Triumph Tiger 900 ..................1028 2. Yamaha Tenere 700 ..................818 3. Triumph Street Triple ................ 717 4. BMW S 1000 RR .......................680 5. Yamaha Tracer 900 .................. 659

Highest registering models 1. BMW R 1250 GS Adventure ..... 1276 2. BMW R 1250 GS ........................1214 3. Kawasaki Ninja 1000 SX............779 4. Triumph Rocket 3.....................682 5. Honda Africa Twin 1100............636

Total: 2271

Total: 17600

Total: 5236

Total: 15954

Total: 36591

Total: 17497

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Best selling models 2020 1. Honda PCX 125 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2648 2. Yamaha NMAX 125. . . . . . . . . . . . . . . . . . . . . . . . . . . 1929 3. Lexmoto LXR 125 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1323 4. Honda SH 125 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1295 5. BMW R 1250 GS Adventure . . . . . . . . . . . . . . . . . . . . 1276 6. Honda NSC 110 (Vision 110) . . . . . . . . . . . . . . . . . . . . 1230 7. BMW R 1250 GS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1214 8. Honda GLR 125 (CB125F) . . . . . . . . . . . . . . . . . . . . . . .1143 9. Royal Enfield Interceptor INT 650. . . . . . . . . . . . . . . . 1131 10. Triumph Tiger 900 . . . . . . . . . . . . . . . . . . . . . . . . . . . 1028

11. Honda CBF 125 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .898 12. Lexmoto Titan 125 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 843 13. Yamaha Tenere 700 . . . . . . . . . . . . . . . . . . . . . . . . . . . 818 14. Keeway Superlight 125 E4 . . . . . . . . . . . . . . . . . . . . . . 787 15. KTM 125 Duke. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 782 16. Kawasaki Ninja 1000 SX. . . . . . . . . . . . . . . . . . . . . . . . 779 17. Triumph Street Triple . . . . . . . . . . . . . . . . . . . . . . . . . . 717 18. Lexmoto Echo 50 E4. . . . . . . . . . . . . . . . . . . . . . . . . . . 708 19. Suzuki Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 705 20. Triumph Rocket 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 682

Top manufacturers 2020 vs 2019 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

Brand

2020 Regs

2019 Regs

Regs change

Honda Yamaha Lexmoto BMW Triumph KTM Kawasaki Suzuki Harley-Davidson Piaggio Royal Enfield Ducati Keeway SYM Sinnis Benelli Royal Alloy Husqvarna Aprilia AJS Peugeot Mutt Beta Indian Niu

16005 9379 9063 7026 6522 6018 5642 3970 2662 2442 2330 2017 1964 1758 1567 1231 1230 1131 881 828 748 673 580 535 521

19566 10337 6150 8554 7769 5628 6145 3914 4109 2215 2757 2761 1075 1307 1295 793 613 1359 890 710 1103 528 485 556 371

-3561 -958 2913 -1528 -1247 390 -503 56 -1447 227 -427 -744 889 451 272 438 617 -228 -9 118 -355 145 95 -21 150

Brand ▼ ▼ ▲ ▼ ▼ ▲ ▼ ▲ ▼ ▲ ▼ ▼ ▲ ▲ ▲ ▲ ▲ ▼ ▼ ▲ ▼ ▲ ▲ ▼ ▲

26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.

Bullit Motorini Neco Vmoto Super Soco CCM Kymco Moto Guzzi WK Bikes Herald Zontes Wangye Sherco Sur-Ron Fantic Motor Longjia Mash MV Agusta Lambretta Brixton Zero Mondial Hanway Leeway Yamasaki Znen

2020 Regs

2019 Regs

Regs change

517 461 404 400 361 347 339 304 284 267 227 216 206 172 164 163 158 144 142 142 139 134 127 125 125

194 220 289 374 511 312 356 136 121 182 120 164 53 138 3 181 127 137 109 125 170 152 0 12 95

323 241 115 26 -150 35 -17 168 163 85 107 52 153 34 161 -18 31 7 33 17 -31 -18 127 113 30

▲ ▲ ▲ ▲ ▼ ▲ ▼ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▼ ▲ ▲ ▲ ▲ ▼ ▼ ▲ ▲ ▲

*DATA DOES NOT INCLUDE VEHICLES REGISTERED IN NORTHERN IRELAND, THE ISLE OF MAN OR THE CHANNEL ISLANDS

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01422 358 525

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CALENDAR 2021 January 2021 Mon

4

Tue

5

Wed

Thu

6

7

Fri

February 2021

Sat

Tue

Fri

March 2021

Sun

Mon

Wed

Thu

Sun

Mon

1

2

3

1

2

3

4

5

Sat

6

7

1

2

3

4

5

6

7

8

9

10

8

9

10

11

12

13

14

8

9

10

11

12

13

14

Tue

Wed

Thu

Fri

Sat

Sun

11

12

13

14

15

16

17

15

16

17

18

19

20

21

15

16

17

18

19

20

21

18

19

20

21

22

23

24

22

23

24

25

26

27

28

22

23

24

25

26

27

28

25

26

27

28

29

30

31

29

30

31

April 2021 Mon

5

Tue

Wed

6

7

Thu

Fri

May 2021 Sat

Sun

Mo n

1

2

3

4

8

9

10

11

3

Tue

4

Wed

5

Thu

Fri

June 2021 Sat

6

7

Sun

Mon

1

2

8

9

7

Tue

Wed

Thu

1

2

3

Fri

4

Sat

5

Sun

6

8

9

10

11

12

13

12

13

14

15

16

17

18

10

11

12

13

14

15

16

14

15

16

17

18

19

20

19

20

21

22

23

24

25

17

18

19

20

21

22

23

21

22

23

24

25

26

27

26

27

28

29

30

24

25

26

27

28

29

30

28

29

30

31

July 2021 Mon

5

Tue

Wed

6

7

Thu

Fri

August 2021 Sat

Sun

1

2

3

4

8

9

10

11

Mon

Wed

Thu

Fri

Sat

Sun

Mon

Tue

1 2

3

4

5

6

7

8

6

7

Wed

Thu

1

2

Fri

3

Sat

4

Sun

5

8

9

10

11

12

12

13

14

15

16

17

18

9

10

11

12

13

14

15

13

14

15

16

17

18

19

19

20

21

22

23

24

25

16

17

18

19

20

21

22

20

21

22

26

24

25

26

26

27

28

29

30

31

23

24

25

26

27

28

29

27

28

29

30

30

31

October 2021 Mon

4

96

Tue

September 2021

Tue

5

Wed

Thu

6

7

Fri

November 2021

Sat

Tue

Fri

Sat

December 2021

Sun

Mon

Wed

Thu

1

2

3

1

2

3

4

5

6

Sun

7

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9

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8

9

10

11

12

13

14

Mon

Tue

6

7

Wed

Thu

1

2

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3

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4

Sun

5

8

9

10

11

12

11

12

13

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16

17

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21

13

14

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17

18

19

18

19

20

21

22

23

24

22

23

24

25

26

27

28

20

21

22

26

24

25

26

25

26

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28

29

30

31

29

30

27

28

29

30

31

WWW.BRITISHDEALERNEWS.CO.UK


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

CALENDAR 2022 January 2022 Mon

3

Tue

4

Wed

5

Thu

Fri

February 2022

Sat

6

7

Sun

Mon

1

2

8

9

7

Tue

Fri

Sat

March 2022

Wed

Thu

1

2

3

4

5

Sun

6

8

9

10

11

12

13

7

Mon

Tue

Wed

Thu

Fri

Sat

Sun

1

2

3

4

5

6

8

9

10

11

12

13

10

11

12

13

14

15

16

14

15

16

17

18

19

20

14

15

16

17

18

19

20

17

18

19

20

21

22

23

21

22

23

24

25

26

27

21

22

23

24

25

26

27

24

25

26

27

28

29

30

28

28

29

30

31

31

April 2022 Mon

4

Tue

5

Wed

Thu

6

7

Fri

May 2022 Sat

Sun

1

2

3

8

9

10

Mo n

Tue

Wed

Thu

Fri

June 2022 Sat

Sun

Mon

Tue

1 2

3

4

5

6

7

8

6

7

Wed

Thu

1

2

Fri

3

Sat

4

Sun

5

8

9

10

11

12

11

12

13

14

15

16

17

9

10

11

12

13

14

15

13

14

15

16

17

18

19

18

19

20

21

22

23

24

16

17

18

19

20

21

22

20

21

22

26

24

25

26

25

26

27

28

29

30

23

24

25

26

27

28

29

27

28

29

30

30

31

July 2022 Mon

4

Tue

5

Wed

Thu

6

7

August 2022 Wed

Thu

1

2

3

1

2

3

4

5

6

7

8

9

10

8

9

10

11

12

13

14

Fri

Sat

Sun

Mon

Tue

Fri

September 2022

Sat

Sun

Mon

5

Tue

Wed

6

7

Thu

Fri

Sat

Sun

1

2

3

4

8

9

10

11

11

12

13

14

15

16

17

15

16

17

18

19

20

21

12

13

14

15

16

17

18

18

19

20

21

22

23

24

22

23

24

25

26

27

28

19

20

21

22

23

24

25

25

26

27

28

29

30

31

29

30

31

26

27

28

29

30

October 2022 Mon

3

Tue

4

Wed

5

Thu

Fri

November 2022

Sat

6

7

Sun

Mon

1

2

8

9

7

Tue

Fri

Sat

December 2022

Wed

Thu

1

2

3

4

5

Sun

6

8

9

10

11

12

13

Mon

5

Tue

Wed

6

7

Thu

Fri

Sat

Sun

1

2

3

4

8

9

10

11

10

11

12

13

14

15

16

14

15

16

17

18

19

20

12

13

14

15

16

17

18

17

18

19

20

21

22

23

21

22

23

24

25

26

27

19

20

21

22

23

24

25

24

25

26

27

28

29

30

28

29

30

26

27

28

29

30

31

31

WWW.BRITISHDEALERNEWS.CO.UK

97


0115 946 6260 | bike@frfl.co.uk | www.frfl.co.uk/bike

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PROFILE EDITOR Rick Kemp: editorial@dealernews.co.uk

ADVERTISING SALES Alison Payne Mark Mayo Paul Baggott

DESIGN AND PRODUCTION Colin Williams: design@dealernews.co.uk Maurice Knuckey: creative@dealernews.co.uk

tel 01237 422660 fax 01237 422661 adsales@dealernews.co.uk

HEAD OF CONTENT Andy Mayo: editorial@dealernews.co.uk

© Mayo Media Ltd: All rights reserved. Reproduction in whole or part by any electronic or mechanical means without express permission in advance is strictly prohibited. Mayo Media Ltd can accept no responsibility for the veracity of claims made by advertisers. Printed by: S&G Print Group

Mayo Media Ltd, Unit 10 Daddon Court, Caddsdown Industrial Estate, Clovelly Road, Bideford EX39 3FH

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