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FASHION

London calling Bianca Whyte’s designs have serious celebrity cred. Now she’s opened a studio in the UK

THE WHYTE STUFF ... Whyte Studio fashions by designer Bianca Whyte (below).

It takes talent and a will of steel to attract a global audience and a gaggle of A-list fans, but that’s exactly what Bianca Whyte has done. With a client roster that includes her pals and former employers the Kardashians, as well as British actor Amy Jackson, Jade Thirlwall (of UK girl group Little Mix) and singer-songwriter Ella Eyre, the Brisbane designer is riding high. Oh, and then there’s the recent collaboration with UK fashion giant Topshop. The 26-year-old, who founded her Whyte Studio label with mum Lynne Haywood in 2017, operates from a studio in Whitechapel Rd in London’s East End. It’s a long way from her school days at St Peters Lutheran College, Indooroopilly, in Brisbane’s west. Reflecting on her journey, Bianca says self-belief was everything. “You have to take risks and be prepared to work hard,” she says. “Have confidence in yourself because nobody knows your brand and your vision as you do.” But fashion wasn’t Bianca’s first love. She started out as a professional motocross rider, having been introduced to the sport by her racer dad Brad Whyte at the age of four. “I started designing because I wanted to create a female motocross range,” she says. “There was nothing like it on the market for riders like myself. In most cases us female riders had to wear men’s kit.” After graduating from Brisbane’s Metropolitan South Institute of TAFE in 2011, Bianca landed a job in Los Angeles working as a design assistant 22 BRISBANE NEWS August 1-7, 2018

for the Kardashian Kollection brand. After only a year in the job, she was promoted to head designer and worked alongside the famous sisters Kourtney, Kim and Khloe, dressing the likes of Cindy Crawford and Kelly Osbourne. “I worked very closely with the Kardashian sisters, and one of the things they taught me is to work hard and learn about the business of branding,” Bianca says. “Another aspect I learned from them is how to design for curves and embrace them. “My collection is about empowering women and their bodies, and I have to say that very much comes from the Kardashians.” Ambitious and driven, four years later Bianca, looking for a fresh challenge, accepted an offer to move to London to design for a small start-up brand. Then, last year, she took the plunge and launched Whyte Studio with Lynne, who now also manages the label’s new Brisbane studio at Seventeen Mile Rocks. “My mum is a very stylish lady and that certainly helped me and my taste levels,” Bianca says. “I always ask for her opinion as I trust her fashion sense.” The sporty lines that dominate Whyte Studio’s latest collection, however, are all Bianca. Think streamlined silhouettes, functional jackets and edgy buckle details. The collection’s lightweight trench, polished powder-blue shorts and civil knit dress look right at home in a Queensland winter. HANNAH DAVIES & CHANTAY LOGAN whyte-studio.com

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Profile for Brisbane News

Brisbane News Magazine Aug 1 - 7, 2018. ISSUE 1188  

Brisbane's premier weekly lifestyle mag, featuring the people, events, food, and properties that make our city beautiful. brisbanenews.com.a...

Brisbane News Magazine Aug 1 - 7, 2018. ISSUE 1188  

Brisbane's premier weekly lifestyle mag, featuring the people, events, food, and properties that make our city beautiful. brisbanenews.com.a...