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Video Image by Eric Goodin/ Costal NB Highway

Gabriel Nolan, narrator and Saint John High School graduate opens the video by introducing viewers to the typically grim look at New Brunswick. A province with an average of 940 people leaving each year – three people exiting daily and of course the aging population concern. To paint an even darker future, we are also reminded of the 17.1 percent youth unemployment rate. While this is a bleak glimpse of the current reality, Ethan and Hojun quickly turn the viewer's attention to the possibilities of entrepreneurship, with over 25,000 businesses and home to growing entrepreneurial communities. With breathtaking drone videos of the province’s natural beauty, the video exposes students to the potential of creating economic opportunities that support communities and the planet. Gabriel explains the purpose of the documentary is to show New Brunswickers a side of the province that is often overlooked: "The side that has a true passion for sustainable development, the side that cares about

Video Image by Eric Goodin/ NB Sailboats

communities and the environment. The side of Social Entrepreneurship". Through social entrepreneurship, students learn how to look at a situation critically to find ways of solving or improving it through business. This not only develops their entrepreneurial spirit, know-how and skills, but also the essential “human skills” that go along with becoming a successful social entrepreneur.

COMMUNITY People think of entrepreneurship as a way to get rich… [while] social entrepreneurship has a business sense, a way make money, with the social part instilling a tie to the community.

Keith McIntosh, Co-CEO of PQA, Founder of PLATO

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These skills include: having awareness and possessing empathy; identifying solutions and business opportunities; Engaging others; Taking direct action; Communicating with purpose; Public speaking; Fighting adversity; Having resilience; Exercising creativity; and Undertaking lifelong learning. Why are human skills so important for students to learn today than ever before? As the workplace becomes increasingly technologically-focused, human skills will play a critical role for future employees to be nimble and adaptable in navigating and using pervasive technologies like AI, robots and machines, rather than competing with them. Furthermore, encouraging a social entrepreneurial mindset in young people also engages them with an informed conscience that stimulates their creative thinking and problem-solving skills. In doing so, this helps to set the stage for New Brunswick to begin redefining itself through a whole new generation of "doers, makers and cutting-edge thinkers."

Profile for BrilliantLabs

Brilliant Labs Magazine: The Entrepreneurial Spirit  

In this issue we will explore what it means to be an entrepreneur through the stories of youth, educators and established entrepreneurs alik...

Brilliant Labs Magazine: The Entrepreneurial Spirit  

In this issue we will explore what it means to be an entrepreneur through the stories of youth, educators and established entrepreneurs alik...