The Basics of Online Reputation Management
An overview of online reputation management and its importance to businesses, individuals and brands in the digital age.
Introduction to Online Reputation Management
- Why reputation management on Google is important for businesses, individuals and brands
- Why the first few results on the first page are the most important for a positive online reputation
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What is Online Reputation
- The objectives of ORM
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Management? - Definition of online reputation management (ORM)
The Benefits of ORM
- Building a positive online reputation
- Establishing credibility and trust
- Minimizing the effects of unfavorable material or reviews
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The Challenges of ORM
- Bad reviews, comments, and news stories can spread quickly online and harm a brand’s reputation
- Loss of sales and earnings
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ORM Strategies
- Proactive online reputation management
- Effective ORM tactics
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ORM Tools
- Monitoring tools to track what is being said online
- Analytical tools to measure the impact of ORM strategies
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ORM Services
- Professional services to help businesses with ORM
- Bright Past ORM services as an example
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Conclusion
- Summary of the importance of ORM for businesses
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