meets
Felix (left), Digby (right)
the business, that can kind of look at a problem in a more objective way. Eighteen-year-old Digby is the only sibling absent for the interview. While he has equal shares in the business, and is due to fully join the others in a couple of years, since leaving school he has been encouraged to gradually build experience in other areas in the meantime. What’s in store for Digby? Felix: Well, I was very aware that if he left school and came straight into this when we’ve been working on it for the last three and a half years, it was going to have been a very difficult role for him to fulfil immediately. So what we’re doing is bedding him in more gradually- he’s working his way in and does events with us, so he builds his knowledge of the business. Clarice: I’ve never met anyone in my life with such an incredible brain as he’s got. He can look at a situation, like maybe a production line that we’re working on, and he’ll say ‘wouldn’t it be quicker if you did this, and move these things
around?’ and we’re like ‘yeah!’ Cicely: I find myself saying to him all the time, ‘that’s actually a really good idea, Dig.’ He’s a problem solver, and verbally he’s very good, he’s great as a salesman. He’ll slot in the same as we all did, and probably take things off us and do them better, but he’ll just evolve with us and the business. I ended the interview by asking each sibling what they would wish for. Felix: That nothing goes wrong between now and the end of the year. If we can get through Christmas without any disasters, I’ll be happy. Clarice: If you could find an eighth and possibly ninth day of the week, that’d be so great. Cicely: If we could let our parents retire and pay for them to have a nice life, I’d be very happy
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GENERATION AUTUMN / WINTER 2017
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